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href="/for-businesses/legal-brand-guidelines">Legal Brand Guidelines</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/seo-requirements-for-partners">SEO requirements for partners</a></li></ul></div><div class="Sidebar__SidebarSection-sc-1m8vexl-2 iKVsVX"><span class="Headers__Heading-sc-1erae96-0 Sidebar__SidebarTitle-sc-1m8vexl-3 ewKjTn bfhEga">För alla</span><ul><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/code-of-ethics">Code of Ethics</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/action-we-take">Action We Take</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/modern-slavery-and-human-trafficking-statement">Modern Slavery and Human Trafficking Statement</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/diversity-equity-and-inclusion-policy">Diversity, Equity and Inclusion Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/anti-bribery-and-corruption-policy">Anti-Bribery & Corruption Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/modern-slavery-code-of-conduct">Modern Slavery Code of Conduct</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/copyright">Copyright Dispute Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/cookie-policy">Cookiespolicy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/accessibility-statement">Accessibility Statement</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/supplier-code-of-conduct">Supplier Code of Conduct</a></li></ul></div></nav><div data-test="legal-article-content" class="MainPageView__ArticleWrapper-sc-14h9rne-2 esCOem"><div class="Spacing-sc-nd6fy-0 ksweoe"><h1 class="Headers__Heading-sc-1erae96-0 Headers__H1-sc-1erae96-2 MainPageView__ArticleTitle-sc-14h9rne-3 ewKjTn gmBGum aJUTJ">Riktlinjer för företag</h1><span class="MainPageView__ArticleDate-sc-14h9rne-4 kYAfPS"> augusti 2020</span><div class="MainPageView__DropdownWrapper-sc-14h9rne-5 kKvKpS"><div class="Dropdown__DropdownWrapper-sc-1jq0jal-0 jutQmV"><select name="legalPageVersion" aria-label="Select version of this page" class="Dropdown__StyledDropdown-sc-1jq0jal-1 eKQJUP"><option value="0" class="Dropdown__Option-sc-1jq0jal-2 jTDKRU" selected="">augusti 2020</option><option value="1" class="Dropdown__Option-sc-1jq0jal-2 jTDKRU">april 2020</option><option value="2" class="Dropdown__Option-sc-1jq0jal-2 jTDKRU">juli 2019</option></select><svg xmlns="http://www.w3.org/2000/svg" width="12" height="15" viewBox="0 0 56 30" role="img" aria-hidden="true" color="#9A9AAD" class="Dropdown__DropdownArrow-sc-1jq0jal-3 jMZjSz"><path d="M0 0l28 30L56 0z" fill="#000232" fill-rule="evenodd"></path></svg></div></div></div><div class="Spacing-sc-nd6fy-0 ksweoe"><div class="RichText__RichtextWrapper-sc-lgc1a-5 hLVOWc"><div class="RichText__ResourceSpacing-sc-lgc1a-3 byhzIm"><div class="Spacing-sc-nd6fy-0 ResourceImage__Wrapper-sc-10dgg24-1 lfbnYG glCVDq"><div class="react-aspect-ratio-placeholder" style="max-width:1302px;width:100%;--aspect-ratio:(1.85/1)"><img alt="For Businesses BIG NEW" sizes="(min-width: 992px) 40vw, 75vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png?q=80&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div></div></div><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO"><i>(Version 6.1)</i></p><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO">Trustpilot är här för att hjälpa dig att göra ett gott intryck, samt utveckla och förbättra din verksamhet. Med vår inflytelserika omdömesplattform, som bygger på öppenhet och samarbete, kan du interagera med och samla in insikter från konsumenter. Du kan använda Trustpilot gratis eller prenumerera på våra betaltjänster.</p><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO">Det enda vi ber dig om är att du respekterar och följer dessa riktlinjer (samt våra <a class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="/for-businesses/free-terms-and-conditions">användarvillkor</a>) för att Trustpilot ska kunna förbli en förtroendeingivande plats som alla kan ta del av. Tack för ditt samarbete – nu uppgraderar vi världen tillsammans!</p><div class="RichText__ResourceSpacing-sc-lgc1a-3 byhzIm"><div class="Spacing-sc-nd6fy-0 ResourceFaq__FaqContainer-sc-1fdpayj-0 lfbnYG dFLUXq"><ul class="ResourceFaq__FaqList-sc-1fdpayj-1 Rjpih"><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="bb8DUP6Dw2PYpXHyNASz8" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="bb8DUP6Dw2PYpXHyNASz8" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Vem som får och inte får skriva ett omdöme</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">De som nyligen har haft en äkta upplevelse med ditt företag får skriva ett omdöme om det. Tänk på att en upplevelse inte alltid innebär ett köp – det kan vara ett telefonsamtal, en beställning på nätet, ett besök i en av dina butiker eller användning av dina produkter eller tjänster.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Men en person med en <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/205675248-Vem-kan-skriva-ett-omd%C3%B6me-och-n%C3%A4r-#naer-skriva-omdoeme-2">intressekonflikt</a> får inte skriva ett omdöme om ditt företag – detta inkluderar dig själv, dina anställda och din närmaste familj. Du eller någon av dina anställda får heller inte skriva ett omdöme om en konkurrent. Detta är för att skydda omdömenas integritet.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="5kdr6uSJzNdJSwZVxQJRVn" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="5kdr6uSJzNdJSwZVxQJRVn" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Att be om omdömen</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Om du <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/219386577-Vad-betyder-Ber-om-omd%C3%B6men-Registrerad-profil-och-Ej-registrerad-profil-">ber om omdömen</a> ska inbjudningsprocessen och språkbruket vara <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/207408777-5-tips-f%C3%B6r-att-optimera-dina-omd%C3%B6mesinbjudningar">rättvist, neutralt och opartiskt</a>. Du kan be omdömeslämnare om ett <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/204072268-Request-a-reference-number-from-your-reviewers">referensnummer</a> när de lämnar ett omdöme för att kunna identifiera deras upplevelse.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Du får inte erbjuda incitament såsom rabatter, pengar, lojalitetspoäng, gåvor, kuponger, bonus och liknande när du ber om omdömen.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Du får inte samla in omdömen i ditt företags egna lokaler utan att du först har fått tillstånd av oss. Och du får inte be dina kunder att skriva ett omdöme om ditt företag på utrustning som ditt företag äger (t.ex. en iPad).</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="y4fEnIuSOdo3WUJI3vRwe" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="y4fEnIuSOdo3WUJI3vRwe" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Inga falska omdömen!</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Skriv inte falska omdömen, och be inte andra att skriva falska omdömen. Vi har nolltolerans för falska omdömen och de tas bort direkt.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="3a58UMFH0DmGvdEwoAj15Z" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="3a58UMFH0DmGvdEwoAj15Z" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Känner du inte igen en omdömeslämnare?</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Vi låter omdömeslämnare välja sina egna användarnamn, så det kan hända att du inte alltid känner igen dem. Men det betyder inte att de inte nyligen har haft en äkta upplevelse med ditt företag. Om du vill ha mer information från en omdömeslämnare, kan du testa att <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/360001003968--Interagera-med-dina-omd%C3%B6mesl%C3%A4mnare">kontakta personen</a>.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Och om det inte går, kan du be oss att försöka <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/205994208-Varf%C3%B6r-ber-vi-omd%C3%B6mesl%C3%A4mnare-att-skicka-dokument-till-oss-">verifiera omdömeslämnarens upplevelse</a>.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="7fDAxct8l4twVPUbjz4BLP" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="7fDAxct8l4twVPUbjz4BLP" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Håll god ton</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Vi förväntar oss att du bidrar till vår plattform på ett respektfullt sätt. Så tänk på att hålla god ton. Publicera inte någonting som är skadligt, illvilligt, diskriminerande, ärekränkande eller oanständigt. Och ljug inte, utpressa eller hota inte någon, och gör ingenting olagligt.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Här kan du läsa <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/201836983-Hur-ska-jag-besvara-omd%C3%B6men-">våra tips</a> på hur du besvarar omdömen.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="3m9FnbCexs6wASsLgVV9eV" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="3m9FnbCexs6wASsLgVV9eV" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Skydda personliga uppgifter</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Vi vill att allas säkerhet och sekretess ska respekteras och skyddas, så tänk på att inte publicera känslig information eller personliga uppgifter. Det handlar om namn, telefonnummer, adresser, e-mailadresser, och allt annat som kan användas för att spåra, identifiera, kontakta eller uppträda som någon.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Om dina anställda väljer att ange sina namn när de svarar på omdömen, så är de själva ansvariga för att ha delat med sig av denna information och kan då inte rapportera omdömen som inkluderar deras namn.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="7dmztIqB2vWbGx6bf1EHeF" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="7dmztIqB2vWbGx6bf1EHeF" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Oenigheter</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Vi tar inte bort ett omdöme för att du tycker att omdömet är orättvist, du inte håller med om innehållet eller om du tycker att omdömeslämnaren borde gett dig fler stjärnor. <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/205339457-D%C3%A4rf%C3%B6r-intar-vi-en-neutral-h%C3%A5llning-vid-oenigheter">Vi intar en neutral hållning vid oenigheter</a> mellan omdömeslämnare och företag. Trustpilot är en omdömesplattform för konsumenter, inte en myndighet eller domstol.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="4r5hGqGplVUipiWK7910wd" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="4r5hGqGplVUipiWK7910wd" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Ärekränkande innehåll</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Vi är en oberoende plattform och vi värnar om vårt ansvar för både konsumenter och företag. Vi vill låta alla berätta om sin egen upplevelse (oavsett om den är positiv eller negativ), men vi måste även ta bort ord och uttalanden som sannolikt kan skada någons rykte eller orsaka ett företag stora ekonomiska förluster. Därför kan du rapportera omdömen som är ärekränkande.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Men tänk på att bara för ett omdöme är negativt betyder det inte att det är ärekränkande.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="1bxegfyGRYGiQibecpKPDv" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="1bxegfyGRYGiQibecpKPDv" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Ditt företagskonto och din profilsida</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/115015561467--S%C3%A5-registrerar-du-din-f%C3%B6retagsprofil">Registrera din profil</a> och få ett företagskonto. Med ditt företagskonto kan du skicka inbjudningar, svara på omdömen och rapportera omdömen som strider mot våra riktlinjer. Informationen som visas på din företagsprofil måste vara korrekt och får inte vara vilseledande.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="6tdtLXA1cEfGYG4iHvas57" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="6tdtLXA1cEfGYG4iHvas57" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Omdömeslämnare äger sina omdömen</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Ett omdöme tillhör personen som skrivit det. Omdömeslämnare kan redigera eller radera sina omdömen när som helst och skriva <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/115003995627-F%C3%A5-b%C3%A4ttre-kundfeedback-med-flera-omd%C3%B6men">fler än ett omdöme</a> ifall de har haft fler än en upplevelse med ditt företag. De behöver heller inte uppdatera sina omdömen om något ändras – som t.ex. ifall de får pengarna tillbaka. Du får inte tvinga eller erbjuda en omdömeslämnare incitament till att ändra eller radera sitt omdöme.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="1enVSsGppTZrpUCJc7LRB7" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="1enVSsGppTZrpUCJc7LRB7" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Alla kan rapportera omdömen</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Vi modererar inte omdömen, men alla kan rapportera omdömen som strider mot våra riktlinjer. På ditt <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/202194328-S%C3%A5-h%C3%A4r-rapporterar-du-omd%C3%B6men-fr%C3%A5n-ditt-f%C3%B6retagskonto">företagskonto</a> kan du rapportera omdömen för <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/207312357-Vilka-rapporteringsorsaker-kan-f%C3%B6retag-v%C3%A4lja-emellan-">specifika anledningar</a> (och att du inte gillar ett omdöme är inte en av dessa!). Vi undersöker sedan det rapporterade omdömet endast för den valda anledningen.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Om ett rapporterat omdöme strider mot våra riktlinjer och problemet går att lösa, kommer omdömeslämnaren få möjligheten att ändra sitt omdöme. Det kan hända att omdömet tillfälligt döljs under denna process. Om problemet inte går att lösa, förblir omdömet oftast offline.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Var <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/217632927-S%C3%A5-h%C3%A4r-hanterar-vi-missbruk-av-rapporteringsfunktionen#goer-naer-upptaecker-missbruk-rapporteringsfunktionen-7">rättvis och konsekvent</a> om du rapporterar omdömen – detta innebär att du rapporterar 5-stjärniga omdömen för samma anledningar som du rapporterar 1-stjärniga omdömen. Vi kommer att visa upp en offentlig version av din rapport så att alla kan se varför du har rapporterat omdömet. All rapportering ska ske på ett transparent sätt och därför visas all din <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/sv/articles/360015600674-%C3%96ppenhet-kring-rapportering-F%C3%A5-en-%C3%B6versikt-%C3%B6ver-ett-f%C3%B6retags-rapporteringsaktiviteter">rapporteringsaktivitet</a> offentligt på din företagsprofilsida.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="3oH7eJxiyn98KWhdROa08x" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="3oH7eJxiyn98KWhdROa08x" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">"Dealbreakers"</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Vi stödjer yttrandefriheten, men vissa typer av innehåll är helt enkelt inte tillåtna. Vi kan radera företagssvar som strider mot våra riktlinjer. Och om du missbrukar vår plattform kan vi blockera din tillgång till eller stänga av funktioner på ditt företagskonto, placera en konsumentvarning på din profil och eventuellt säga upp avtal som du har med oss.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="6aB6M5bxAPZO2KueHhybdO" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="6aB6M5bxAPZO2KueHhybdO" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Sista ordet</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Dessa riktlinjer är precis detta: riktlinjer. Vi har sista ordet när det gäller hur dessa riktlinjer ska tolkas och appliceras, och vi kan uppdatera dem när som helst. 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Med vår inflytelserika omdömesplattform, som bygger på öppenhet och samarbete, kan du interagera med och samla in insikter från konsumenter. Du kan använda Trustpilot gratis eller prenumerera på våra betaltjänster.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Det enda vi ber dig om är att du respekterar och följer dessa riktlinjer (samt våra ","nodeType":"text"},{"data":{"uri":"/for-businesses/free-terms-and-conditions"},"content":[{"data":{},"marks":[],"value":"användarvillkor","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":") för att Trustpilot ska kunna förbli en förtroendeingivande plats som alla kan ta del av. Tack för ditt samarbete – nu uppgraderar vi världen tillsammans!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"779amTapL970bcL4easpxs","type":"Entry","createdAt":"2023-04-27T11:15:29.306Z","updatedAt":"2023-04-27T11:56:52.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceFaq"}},"locale":"sv-SE"},"fields":{"title":"For Businesses - Guidelines for Businesses - Version 6.1 - August 2020 - FAQ","content":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"bb8DUP6Dw2PYpXHyNASz8","type":"Entry","createdAt":"2023-04-27T11:12:35.573Z","updatedAt":"2023-04-27T11:54:01.873Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Who can and can’t write a review ","question":"Vem som får och inte får skriva ett omdöme","answer":"De som nyligen har haft en äkta upplevelse med ditt företag får skriva ett omdöme om det. Tänk på att en upplevelse inte alltid innebär ett köp – det kan vara ett telefonsamtal, en beställning på nätet, ett besök i en av dina butiker eller användning av dina produkter eller tjänster.\n\nMen en person med en [intressekonflikt](https://support.trustpilot.com/hc/sv/articles/205675248-Vem-kan-skriva-ett-omd%C3%B6me-och-n%C3%A4r-#naer-skriva-omdoeme-2) får inte skriva ett omdöme om ditt företag – detta inkluderar dig själv, dina anställda och din närmaste familj. Du eller någon av dina anställda får heller inte skriva ett omdöme om en konkurrent. Detta är för att skydda omdömenas integritet."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5kdr6uSJzNdJSwZVxQJRVn","type":"Entry","createdAt":"2023-04-27T11:12:47.784Z","updatedAt":"2023-04-27T11:54:13.316Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.1 - Asking for reviews","question":"Att be om omdömen","answer":"Om du [ber om omdömen](https://support.trustpilot.com/hc/sv/articles/219386577-Vad-betyder-Ber-om-omd%C3%B6men-Registrerad-profil-och-Ej-registrerad-profil-) ska inbjudningsprocessen och språkbruket vara [rättvist, neutralt och opartiskt](https://support.trustpilot.com/hc/sv/articles/207408777-5-tips-f%C3%B6r-att-optimera-dina-omd%C3%B6mesinbjudningar). Du kan be omdömeslämnare om ett [referensnummer](https://support.trustpilot.com/hc/sv/articles/204072268-Request-a-reference-number-from-your-reviewers) när de lämnar ett omdöme för att kunna identifiera deras upplevelse.\n\nDu får inte erbjuda incitament såsom rabatter, pengar, lojalitetspoäng, gåvor, kuponger, bonus och liknande när du ber om omdömen.\n\nDu får inte samla in omdömen i ditt företags egna lokaler utan att du först har fått tillstånd av oss. Och du får inte be dina kunder att skriva ett omdöme om ditt företag på utrustning som ditt företag äger (t.ex. en iPad)."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"y4fEnIuSOdo3WUJI3vRwe","type":"Entry","createdAt":"2023-04-27T11:12:36.579Z","updatedAt":"2023-04-27T11:54:02.826Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - No fake reviews!","question":"Inga falska omdömen!","answer":"Skriv inte falska omdömen, och be inte andra att skriva falska omdömen. Vi har nolltolerans för falska omdömen och de tas bort direkt."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3a58UMFH0DmGvdEwoAj15Z","type":"Entry","createdAt":"2023-04-27T11:12:37.001Z","updatedAt":"2023-04-27T11:54:03.235Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Don’t recognize a reviewer?","question":"Känner du inte igen en omdömeslämnare?","answer":"Vi låter omdömeslämnare välja sina egna användarnamn, så det kan hända att du inte alltid känner igen dem. Men det betyder inte att de inte nyligen har haft en äkta upplevelse med ditt företag. Om du vill ha mer information från en omdömeslämnare, kan du testa att [kontakta personen](https://support.trustpilot.com/hc/sv/articles/360001003968--Interagera-med-dina-omd%C3%B6mesl%C3%A4mnare).\n\nOch om det inte går, kan du be oss att försöka [verifiera omdömeslämnarens upplevelse](https://support.trustpilot.com/hc/sv/articles/205994208-Varf%C3%B6r-ber-vi-omd%C3%B6mesl%C3%A4mnare-att-skicka-dokument-till-oss-)."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7fDAxct8l4twVPUbjz4BLP","type":"Entry","createdAt":"2023-04-27T11:12:37.511Z","updatedAt":"2023-04-27T11:54:03.657Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Play nice","question":"Håll god ton","answer":"Vi förväntar oss att du bidrar till vår plattform på ett respektfullt sätt. Så tänk på att hålla god ton. Publicera inte någonting som är skadligt, illvilligt, diskriminerande, ärekränkande eller oanständigt. Och ljug inte, utpressa eller hota inte någon, och gör ingenting olagligt.\n\nHär kan du läsa [våra tips](https://support.trustpilot.com/hc/sv/articles/201836983-Hur-ska-jag-besvara-omd%C3%B6men-) på hur du besvarar omdömen."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3m9FnbCexs6wASsLgVV9eV","type":"Entry","createdAt":"2023-04-27T11:12:38.011Z","updatedAt":"2023-04-27T11:54:04.245Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Keep private information private","question":"Skydda personliga uppgifter","answer":"Vi vill att allas säkerhet och sekretess ska respekteras och skyddas, så tänk på att inte publicera känslig information eller personliga uppgifter. Det handlar om namn, telefonnummer, adresser, e-mailadresser, och allt annat som kan användas för att spåra, identifiera, kontakta eller uppträda som någon.\n\nOm dina anställda väljer att ange sina namn när de svarar på omdömen, så är de själva ansvariga för att ha delat med sig av denna information och kan då inte rapportera omdömen som inkluderar deras namn."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7dmztIqB2vWbGx6bf1EHeF","type":"Entry","createdAt":"2023-04-27T11:12:38.838Z","updatedAt":"2023-04-27T11:54:04.695Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Factual disputes","question":"Oenigheter","answer":"Vi tar inte bort ett omdöme för att du tycker att omdömet är orättvist, du inte håller med om innehållet eller om du tycker att omdömeslämnaren borde gett dig fler stjärnor. [Vi intar en neutral hållning vid oenigheter](https://support.trustpilot.com/hc/sv/articles/205339457-D%C3%A4rf%C3%B6r-intar-vi-en-neutral-h%C3%A5llning-vid-oenigheter) mellan omdömeslämnare och företag. Trustpilot är en omdömesplattform för konsumenter, inte en myndighet eller domstol."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4r5hGqGplVUipiWK7910wd","type":"Entry","createdAt":"2023-04-27T11:12:39.278Z","updatedAt":"2023-04-27T11:54:05.148Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Defamatory content","question":"Ärekränkande innehåll","answer":"Vi är en oberoende plattform och vi värnar om vårt ansvar för både konsumenter och företag. Vi vill låta alla berätta om sin egen upplevelse (oavsett om den är positiv eller negativ), men vi måste även ta bort ord och uttalanden som sannolikt kan skada någons rykte eller orsaka ett företag stora ekonomiska förluster. Därför kan du rapportera omdömen som är ärekränkande.\n\nMen tänk på att bara för ett omdöme är negativt betyder det inte att det är ärekränkande."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1bxegfyGRYGiQibecpKPDv","type":"Entry","createdAt":"2023-04-27T11:12:48.232Z","updatedAt":"2023-04-27T11:54:13.794Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.1 - Your business account and profile page","question":"Ditt företagskonto och din profilsida","answer":"[Registrera din profil](https://support.trustpilot.com/hc/sv/articles/115015561467--S%C3%A5-registrerar-du-din-f%C3%B6retagsprofil) och få ett företagskonto. Med ditt företagskonto kan du skicka inbjudningar, svara på omdömen och rapportera omdömen som strider mot våra riktlinjer. Informationen som visas på din företagsprofil måste vara korrekt och får inte vara vilseledande."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6tdtLXA1cEfGYG4iHvas57","type":"Entry","createdAt":"2023-04-27T11:12:48.691Z","updatedAt":"2023-04-27T11:54:14.251Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.1 - Reviewers own their reviews","question":"Omdömeslämnare äger sina omdömen","answer":"Ett omdöme tillhör personen som skrivit det. Omdömeslämnare kan redigera eller radera sina omdömen när som helst och skriva [fler än ett omdöme](https://support.trustpilot.com/hc/sv/articles/115003995627-F%C3%A5-b%C3%A4ttre-kundfeedback-med-flera-omd%C3%B6men) ifall de har haft fler än en upplevelse med ditt företag. De behöver heller inte uppdatera sina omdömen om något ändras – som t.ex. ifall de får pengarna tillbaka. Du får inte tvinga eller erbjuda en omdömeslämnare incitament till att ändra eller radera sitt omdöme."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1enVSsGppTZrpUCJc7LRB7","type":"Entry","createdAt":"2023-04-27T11:12:49.126Z","updatedAt":"2023-04-27T11:54:14.702Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.1 - Everyone can flag reviews","question":"Alla kan rapportera omdömen","answer":"Vi modererar inte omdömen, men alla kan rapportera omdömen som strider mot våra riktlinjer. På ditt [företagskonto](https://support.trustpilot.com/hc/sv/articles/202194328-S%C3%A5-h%C3%A4r-rapporterar-du-omd%C3%B6men-fr%C3%A5n-ditt-f%C3%B6retagskonto) kan du rapportera omdömen för [specifika anledningar](https://support.trustpilot.com/hc/sv/articles/207312357-Vilka-rapporteringsorsaker-kan-f%C3%B6retag-v%C3%A4lja-emellan-) (och att du inte gillar ett omdöme är inte en av dessa!). Vi undersöker sedan det rapporterade omdömet endast för den valda anledningen.\n\nOm ett rapporterat omdöme strider mot våra riktlinjer och problemet går att lösa, kommer omdömeslämnaren få möjligheten att ändra sitt omdöme. Det kan hända att omdömet tillfälligt döljs under denna process. Om problemet inte går att lösa, förblir omdömet oftast offline.\n\nVar [rättvis och konsekvent](https://support.trustpilot.com/hc/sv/articles/217632927-S%C3%A5-h%C3%A4r-hanterar-vi-missbruk-av-rapporteringsfunktionen#goer-naer-upptaecker-missbruk-rapporteringsfunktionen-7) om du rapporterar omdömen – detta innebär att du rapporterar 5-stjärniga omdömen för samma anledningar som du rapporterar 1-stjärniga omdömen. Vi kommer att visa upp en offentlig version av din rapport så att alla kan se varför du har rapporterat omdömet. All rapportering ska ske på ett transparent sätt och därför visas all din [rapporteringsaktivitet](https://support.trustpilot.com/hc/sv/articles/360015600674-%C3%96ppenhet-kring-rapportering-F%C3%A5-en-%C3%B6versikt-%C3%B6ver-ett-f%C3%B6retags-rapporteringsaktiviteter) offentligt på din företagsprofilsida."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3oH7eJxiyn98KWhdROa08x","type":"Entry","createdAt":"2023-04-27T11:12:41.194Z","updatedAt":"2023-04-27T11:54:06.990Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Dealbreakers","question":"\"Dealbreakers\"","answer":"Vi stödjer yttrandefriheten, men vissa typer av innehåll är helt enkelt inte tillåtna. Vi kan radera företagssvar som strider mot våra riktlinjer. Och om du missbrukar vår plattform kan vi blockera din tillgång till eller stänga av funktioner på ditt företagskonto, placera en konsumentvarning på din profil och eventuellt säga upp avtal som du har med oss."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6aB6M5bxAPZO2KueHhybdO","type":"Entry","createdAt":"2023-04-27T11:12:41.610Z","updatedAt":"2023-04-27T11:54:07.398Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - The final say","question":"Sista ordet","answer":"Dessa riktlinjer är precis detta: riktlinjer. Vi har sista ordet när det gäller hur dessa riktlinjer ska tolkas och appliceras, och vi kan uppdatera dem när som helst. Besök gärna vårt [supportcenter](https://support.trustpilot.com/hc/sv) för mer detaljerad information om hur vi arbetar."}}]}}},"content":[],"nodeType":"embedded-entry-block"}],"nodeType":"document"}},{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6y51MOeAkazx2iPyoGywXo","type":"Entry","createdAt":"2023-04-27T11:15:35.379Z","updatedAt":"2023-10-30T16:45:55.628Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"legalEntry"}},"locale":"sv-SE"},"title":"Riktlinjer för företag","date":"2020-04-03","content_temp":{"data":{},"content":[{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1qpGU2TTFvyl8mGzXvvrAI","type":"Entry","createdAt":"2023-04-27T11:12:23.052Z","updatedAt":"2023-04-27T11:53:50.108Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"sv-SE"},"fields":{"title":"For Businesses main image","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4kGX0XArgHR3VVUFCU1CQo","type":"Asset","createdAt":"2023-04-27T11:10:24.122Z","updatedAt":"2023-04-27T11:51:58.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"locale":"sv-SE"},"fields":{"title":"For Businesses BIG NEW","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png","details":{"size":384032,"image":{"width":1302,"height":700}},"fileName":"legal_for_businesses_BIG_NEW.png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Trustpilot är här för att hjälpa dig att göra ett gott intryck, samt utveckla och förbättra din verksamhet. Med vår inflytelserika omdömesplattform, som bygger på öppenhet och samarbete, kan du interagera med och samla in insikter från konsumenter. Du kan använda Trustpilot gratis eller prenumerera på våra betaltjänster.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Det enda vi ber dig om är att du respekterar och följer dessa riktlinjer (samt våra ","nodeType":"text"},{"data":{"uri":"/for-businesses/terms-of-use-and-sale-for-businesses"},"content":[{"data":{},"marks":[],"value":"användarvillkor","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":") för att Trustpilot ska kunna förbli en förtroendeingivande plats som alla kan ta del av. Tack för ditt samarbete – nu uppgraderar vi världen tillsammans!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"ez8H2LSkDLVRsBwpkK407","type":"Entry","createdAt":"2023-04-27T11:15:34.831Z","updatedAt":"2023-04-27T11:56:57.901Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceFaq"}},"locale":"sv-SE"},"fields":{"title":"For Businesses - Guidelines for Businesses - Version 6.0 - April 2020 - FAQ","content":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"bb8DUP6Dw2PYpXHyNASz8","type":"Entry","createdAt":"2023-04-27T11:12:35.573Z","updatedAt":"2023-04-27T11:54:01.873Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Who can and can’t write a review ","question":"Vem som får och inte får skriva ett omdöme","answer":"De som nyligen har haft en äkta upplevelse med ditt företag får skriva ett omdöme om det. Tänk på att en upplevelse inte alltid innebär ett köp – det kan vara ett telefonsamtal, en beställning på nätet, ett besök i en av dina butiker eller användning av dina produkter eller tjänster.\n\nMen en person med en [intressekonflikt](https://support.trustpilot.com/hc/sv/articles/205675248-Vem-kan-skriva-ett-omd%C3%B6me-och-n%C3%A4r-#naer-skriva-omdoeme-2) får inte skriva ett omdöme om ditt företag – detta inkluderar dig själv, dina anställda och din närmaste familj. Du eller någon av dina anställda får heller inte skriva ett omdöme om en konkurrent. Detta är för att skydda omdömenas integritet."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1wcjl3BYZ38RPRa2rgs4l1","type":"Entry","createdAt":"2023-04-27T11:12:36.088Z","updatedAt":"2023-04-27T11:54:02.374Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Asking for reviews","question":"Att be om omdömen","answer":"Om du [ber om omdömen](https://support.trustpilot.com/hc/sv/articles/219386577-Vad-betyder-Ber-om-omd%C3%B6men-Registrerad-profil-och-Ej-registrerad-profil-) ska inbjudningsprocessen och språkbruket vara [rättvist, neutralt och opartiskt](https://support.trustpilot.com/hc/sv/articles/207408777-5-tips-f%C3%B6r-att-optimera-dina-omd%C3%B6mesinbjudningar). Och om du vill [inkludera ett incitament](https://support.trustpilot.com/hc/sv/articles/360022414013-S%C3%A5-erbjuder-du-dina-kunder-incitament-till-att-l%C3%A4mna-omd%C3%B6men) i din omdömesinbjudan, måste vi först godkänna det, samt informera vår community genom att lägga till en notis på din företagsprofilsida. Det är även möjligt att be omdömeslämnare om ett [referensnummer](https://support.trustpilot.com/hc/sv/articles/204072268-S%C3%A5-h%C3%A4r-ber-du-dina-omd%C3%B6mesl%C3%A4mnare-om-referensnummer) när de lämnar ett omdöme för att kunna identifiera deras upplevelse.\n\nOmdömen får inte samlas in i företagets egna lokaler om inte vårt Content Integrity-team har godkänt det i förväg. Och du får inte be dina kunder att skriva ett omdöme om ditt företag på utrustning som ditt företag äger (t.ex. en iPad)."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"y4fEnIuSOdo3WUJI3vRwe","type":"Entry","createdAt":"2023-04-27T11:12:36.579Z","updatedAt":"2023-04-27T11:54:02.826Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - No fake reviews!","question":"Inga falska omdömen!","answer":"Skriv inte falska omdömen, och be inte andra att skriva falska omdömen. Vi har nolltolerans för falska omdömen och de tas bort direkt."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3a58UMFH0DmGvdEwoAj15Z","type":"Entry","createdAt":"2023-04-27T11:12:37.001Z","updatedAt":"2023-04-27T11:54:03.235Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Don’t recognize a reviewer?","question":"Känner du inte igen en omdömeslämnare?","answer":"Vi låter omdömeslämnare välja sina egna användarnamn, så det kan hända att du inte alltid känner igen dem. Men det betyder inte att de inte nyligen har haft en äkta upplevelse med ditt företag. Om du vill ha mer information från en omdömeslämnare, kan du testa att [kontakta personen](https://support.trustpilot.com/hc/sv/articles/360001003968--Interagera-med-dina-omd%C3%B6mesl%C3%A4mnare).\n\nOch om det inte går, kan du be oss att försöka [verifiera omdömeslämnarens upplevelse](https://support.trustpilot.com/hc/sv/articles/205994208-Varf%C3%B6r-ber-vi-omd%C3%B6mesl%C3%A4mnare-att-skicka-dokument-till-oss-)."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7fDAxct8l4twVPUbjz4BLP","type":"Entry","createdAt":"2023-04-27T11:12:37.511Z","updatedAt":"2023-04-27T11:54:03.657Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Play nice","question":"Håll god ton","answer":"Vi förväntar oss att du bidrar till vår plattform på ett respektfullt sätt. Så tänk på att hålla god ton. Publicera inte någonting som är skadligt, illvilligt, diskriminerande, ärekränkande eller oanständigt. Och ljug inte, utpressa eller hota inte någon, och gör ingenting olagligt.\n\nHär kan du läsa [våra tips](https://support.trustpilot.com/hc/sv/articles/201836983-Hur-ska-jag-besvara-omd%C3%B6men-) på hur du besvarar omdömen."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3m9FnbCexs6wASsLgVV9eV","type":"Entry","createdAt":"2023-04-27T11:12:38.011Z","updatedAt":"2023-04-27T11:54:04.245Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Keep private information private","question":"Skydda personliga uppgifter","answer":"Vi vill att allas säkerhet och sekretess ska respekteras och skyddas, så tänk på att inte publicera känslig information eller personliga uppgifter. Det handlar om namn, telefonnummer, adresser, e-mailadresser, och allt annat som kan användas för att spåra, identifiera, kontakta eller uppträda som någon.\n\nOm dina anställda väljer att ange sina namn när de svarar på omdömen, så är de själva ansvariga för att ha delat med sig av denna information och kan då inte rapportera omdömen som inkluderar deras namn."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7dmztIqB2vWbGx6bf1EHeF","type":"Entry","createdAt":"2023-04-27T11:12:38.838Z","updatedAt":"2023-04-27T11:54:04.695Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Factual disputes","question":"Oenigheter","answer":"Vi tar inte bort ett omdöme för att du tycker att omdömet är orättvist, du inte håller med om innehållet eller om du tycker att omdömeslämnaren borde gett dig fler stjärnor. [Vi intar en neutral hållning vid oenigheter](https://support.trustpilot.com/hc/sv/articles/205339457-D%C3%A4rf%C3%B6r-intar-vi-en-neutral-h%C3%A5llning-vid-oenigheter) mellan omdömeslämnare och företag. Trustpilot är en omdömesplattform för konsumenter, inte en myndighet eller domstol."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4r5hGqGplVUipiWK7910wd","type":"Entry","createdAt":"2023-04-27T11:12:39.278Z","updatedAt":"2023-04-27T11:54:05.148Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Defamatory content","question":"Ärekränkande innehåll","answer":"Vi är en oberoende plattform och vi värnar om vårt ansvar för både konsumenter och företag. Vi vill låta alla berätta om sin egen upplevelse (oavsett om den är positiv eller negativ), men vi måste även ta bort ord och uttalanden som sannolikt kan skada någons rykte eller orsaka ett företag stora ekonomiska förluster. Därför kan du rapportera omdömen som är ärekränkande.\n\nMen tänk på att bara för ett omdöme är negativt betyder det inte att det är ärekränkande."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6qzvpYEXciLYNGhOIJeFVS","type":"Entry","createdAt":"2023-04-27T11:12:39.711Z","updatedAt":"2023-04-27T11:54:05.599Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Your business account and profile page","question":"Ditt företagskonto och din profilsida","answer":"[Registrera din profil](https://support.trustpilot.com/hc/sv/articles/115015561467--S%C3%A5-registrerar-du-din-f%C3%B6retagsprofil) och få ett företagskonto. Med ditt företagskonto kan du skicka inbjudningar, svara på omdömen och rapportera omdömen som strider mot våra riktlinjer. Informationen som visas på din företagsprofil måste vara korrekt och får inte vara vilseledande."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4WZq0aG1SYeQLArQOg9Xke","type":"Entry","createdAt":"2023-04-27T11:12:40.133Z","updatedAt":"2023-04-27T11:54:06.080Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Reviewers own their reviews","question":"Omdömeslämnare äger sina omdömen","answer":"Ett omdöme tillhör personen som skrivit det. Omdömeslämnare kan redigera eller radera sina omdömen när som helst och skriva [mer än ett omdöme](https://support.trustpilot.com/hc/sv/articles/115003995627-F%C3%A5-b%C3%A4ttre-kundfeedback-med-flera-omd%C3%B6men) om de har haft mer än en upplevelse med ditt företag. De behöver heller inte uppdatera sina omdömen om något ändras – som t.ex. ifall de får pengarna tillbaka. Det är inte OK att erbjuda en omdömeslämnare incitament till att ändra eller radera sitt omdöme."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1O2CLyyx2oBKD97jnNNhDD","type":"Entry","createdAt":"2023-04-27T11:12:40.689Z","updatedAt":"2023-04-27T11:54:06.511Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Everyone can flag reviews","question":"Alla kan rapportera omdömen","answer":"Vi modererar inte omdömen, men alla kan rapportera omdömen som strider mot våra riktlinjer. På ditt [företagskonto](https://support.trustpilot.com/hc/sv/articles/202194328-S%C3%A5-h%C3%A4r-rapporterar-du-omd%C3%B6men-fr%C3%A5n-ditt-f%C3%B6retagskonto) kan du rapportera omdömen för [specifika anledningar](https://support.trustpilot.com/hc/sv/articles/207312357-Vilka-rapporteringsorsaker-kan-f%C3%B6retag-v%C3%A4lja-emellan-) (och att du inte gillar ett omdöme är inte en av dessa!). Vi undersöker sedan det rapporterade omdömet endast för den valda anledningen.\n\nOm ett rapporterat omdöme strider mot våra riktlinjer och problemet går att lösa, kommer omdömeslämnaren få möjligheten att ändra sitt omdöme. Det kan hända att omdömet tillfälligt döljs under denna process. Om problemet inte går att lösa, förblir omdömet oftast offline.\n\nVar [rättvis och konsekvent](https://support.trustpilot.com/hc/sv/articles/217632927-S%C3%A5-h%C3%A4r-hanterar-vi-missbruk-av-rapporteringsfunktionen#goer-naer-upptaecker-missbruk-rapporteringsfunktionen-7) om du rapporterar omdömen – detta innebär att du rapporterar 5-stjärniga omdömen för samma anledningar som du rapporterar 1-stjärniga omdömen. Vi kommer att visa upp en offentlig version av din rapport så att alla kan se varför du har rapporterat omdömet. All rapportering ska ske på ett transparent sätt och därför visas all din [rapporteringsaktivitet](https://support.trustpilot.com/hc/sv/articles/360015600674-%C3%96ppenhet-kring-rapportering-F%C3%A5-en-%C3%B6versikt-%C3%B6ver-ett-f%C3%B6retags-rapporteringsaktiviteter) offentligt på din företagsprofilsida."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3oH7eJxiyn98KWhdROa08x","type":"Entry","createdAt":"2023-04-27T11:12:41.194Z","updatedAt":"2023-04-27T11:54:06.990Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - Dealbreakers","question":"\"Dealbreakers\"","answer":"Vi stödjer yttrandefriheten, men vissa typer av innehåll är helt enkelt inte tillåtna. Vi kan radera företagssvar som strider mot våra riktlinjer. Och om du missbrukar vår plattform kan vi blockera din tillgång till eller stänga av funktioner på ditt företagskonto, placera en konsumentvarning på din profil och eventuellt säga upp avtal som du har med oss."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6aB6M5bxAPZO2KueHhybdO","type":"Entry","createdAt":"2023-04-27T11:12:41.610Z","updatedAt":"2023-04-27T11:54:07.398Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"sv-SE"},"fields":{"title":"Guidelines for Businesses - version 6.0 - The final say","question":"Sista ordet","answer":"Dessa riktlinjer är precis detta: riktlinjer. Vi har sista ordet när det gäller hur dessa riktlinjer ska tolkas och appliceras, och vi kan uppdatera dem när som helst. Besök gärna vårt [supportcenter](https://support.trustpilot.com/hc/sv) för mer detaljerad information om hur vi arbetar."}}]}}},"content":[],"nodeType":"embedded-entry-block"}],"nodeType":"document"}},{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"rM9qvKoq9BxNO9yIAcEUP","type":"Entry","createdAt":"2023-04-27T11:15:42.343Z","updatedAt":"2023-11-06T20:56:44.917Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"legalEntry"}},"locale":"sv-SE"},"title":"For Businesses - Guidelines for Businesses - Version 5.0 - July 2019","date":"2019-07-02","content_temp":{"data":{},"content":[{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1qpGU2TTFvyl8mGzXvvrAI","type":"Entry","createdAt":"2023-04-27T11:12:23.052Z","updatedAt":"2023-04-27T11:53:50.108Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"sv-SE"},"fields":{"title":"For Businesses main image","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4kGX0XArgHR3VVUFCU1CQo","type":"Asset","createdAt":"2023-04-27T11:10:24.122Z","updatedAt":"2023-04-27T11:51:58.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"locale":"sv-SE"},"fields":{"title":"For Businesses BIG NEW","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/4kGX0XArgHR3VVUFCU1CQo/425979108b2fc6defe2103566dd35902/legal_for_businesses_BIG_NEW.png","details":{"size":384032,"image":{"width":1302,"height":700}},"fileName":"legal_for_businesses_BIG_NEW.png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"(version 5.0)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"These guidelines (the \"Guidelines\") apply to any use by companies and organisations (\"Company\") of Trustpilot's products and services, including Trustpilot's websites, such as ","nodeType":"text"},{"data":{"uri":"https://uk.trustpilot.com/"},"content":[{"data":{},"marks":[],"value":"uk.trustpilot.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://dk.trustpilot.com/"},"content":[{"data":{},"marks":[],"value":"dk.trustpilot.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and similar (our \"Website\").","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Use of our Website by users is governed by Trustpilot's User Guidelines. Find them ","nodeType":"text"},{"data":{"uri":"/for-reviewers/guidelines-for-reviewers"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Inviting users to submit reviews","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"A user (\"User\") is someone who:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"has purchased a product or service from the Company,","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"has placed an order with the Company, or","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"can otherwise document his/her use of the Company's service, including via correspondence or other interaction with the Company.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"(These are collectively referred to as \"Service Experiences\" in the following.)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When the Company sends invitations to its Users inviting them to review the Company or a product on Trustpilot, the Company must observe the following rules. The rules apply regardless of whether review invitations are sent via the Company's own system or through our review invitation services:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"1.1","nodeType":"text"},{"data":{},"marks":[],"value":" The Company must ensure that Users are invited equally and identically to submit reviews about their experience with the Company.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"1.2","nodeType":"text"},{"data":{},"marks":[],"value":" The Company may not selectively invite Users to submit reviews; as a general rule, the Company must invite all or none of its Users. If the Company wishes to deviate from the principle of all or none, the Company must ensure that the Users who are invited to submit reviews are selected in an objective, unbiased manner. For example, this could mean inviting every third User.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"1.3","nodeType":"text"},{"data":{},"marks":[],"value":" The language in the review invitation must be neutral, unbiased and independent of whether the User is expected to have had a positive or negative experience with the Company. It must not include any attempts to (i) influence the User to review the Company in a positive or negative manner, (ii) attract specific types of Users, or (iii) otherwise artificially achieve an outcome desired by the Company.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"1.4","nodeType":"text"},{"data":{},"marks":[],"value":" If the Company is offering or has offered an incentive to Users to write reviews, this information must be shown on their company profile page on Trustpilot. The Company must inform Trustpilot about the use of incentives by sending an email to ","nodeType":"text"},{"data":{"uri":"mailto:compliance@trustpilot.com"},"content":[{"data":{},"marks":[],"value":"compliance@trustpilot.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Incentives include the Company offering Users a gift, reward, discount or advantage for writing a review about the Company or a product on our Website. Notwithstanding the foregoing, Companies may not offer an incentive to Users to write positive reviews or to remove negative reviews or in any other way offer incentives in a biased way (for example offering free shipping with the next purchase).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Replying to reviews on Trustpilot, including publishing reasons for reporting reviews","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Company has the option of replying to reviews on Trustpilot. If the Company replies to reviews, the Company warrants in every context that the replies:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"are not unlawful, offensive, deceptive, misleading, fraudulent, threatening, abusive, harassing, libelous, defamatory, tortious, obscene, pornographic or profane,","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"do not have a sexist, political or racially discriminating character,","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"do not violate other people's rights, including any intellectual property rights and privacy rights,","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"do not in any way breach any applicable local, national or international laws or regulations,","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"do not have a disloyal or unlawful purpose and/or content (or promote unlawful purposes), and","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"are not technically harmful (including without limitation containing computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software, harmful data or conduct).","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"If the Company reports a review on Trustpilot for contravening our User Guidelines, it must provide an explanation (also called a \"Public Reporting Reason\"). More information about the Public Reporting Reason can be found ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/202194328--How-to-report-reviews-from-your-Business-Account"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The above rules about replies to reviews on Trustpilot also apply to the Company's use of the Public Reporting Reason.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If we receive notice or otherwise become aware that the replies or the Public Reporting Reasons violate these Guidelines, we may delete the replies or the Public Reporting Reasons without notice, and may inform the affected parties and/or the authorities of the violation - depending on the nature of the violation. Our right to delete is not conditional upon providing an explanation, although we will strive to inform the Company about any deletions and the reason for them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Use of reference number function","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Company has the option of using Trustpilot's reference number function. This function enables the Company to request Users to input a reference number when writing a review of the Company, but Users are not required to do so. The Company can enable this feature in their business account. More information about the reference number function can be found ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/204072268-Request-that-reviewers-submit-a-reference-number"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If the Company establishes that invalid order numbers are being submitted with reviews, the Company must inform us without undue delay by reporting the affected reviews.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Use of reference number verification","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Reviews submitted independently of our review invitation service can be subjected to reference number verification. This function can be enabled if a Company experiences severe documented abuse on Trustpilot, which causes significant damage to the Company's reputation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Reference number verification can only be enabled by our Compliance Team and can only be set up by emailing a request to us at ","nodeType":"text"},{"data":{"uri":"mailto:compliance@trustpilot.com"},"content":[{"data":{},"marks":[],"value":"compliance@trustpilot.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", along with evidence of the abuse. Reference number verification does not retroactively verify reviews posted prior to its activation. More information about reference number verification can be found ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/204703318-Reference-number-verification"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We reserve the right to turn off the reference number verification function in cases of suspected abuse, and/or if we determine that there is no longer a need for it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If the Company changes the way in which it numbers its orders, the Company must inform us without undue delay by sending an email to ","nodeType":"text"},{"data":{"uri":"mailto:compliance@trustpilot.com"},"content":[{"data":{},"marks":[],"value":"compliance@trustpilot.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Use of Trustpilot Designs","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Company will be able to see whether it is entitled to use Trustpilot logos, graphics and trademarks (\"Trustpilot Designs\") in the administration module on Trustpilot.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our ","nodeType":"text"},{"data":{"uri":"/for-businesses/trademark-guidelines"},"content":[{"data":{},"marks":[],"value":"Trademark Guidelines","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/206289947-Trustpilot-Brand-Style-Guide"},"content":[{"data":{},"marks":[],"value":"Brand Style Guide","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us/articles/202319278-Trustpilot-API-and-Feeds-Service-Review-Integration-Guidelines"},"content":[{"data":{},"marks":[],"value":"Integration Guidelines","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and Marketing Guidelines detail by whom, where and how Trustpilot Designs and reviews may be used.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If the Company is entitled to display the TrustScore, category ranking, Trustpilot Stars and other Trustpilot data in its marketing materials, on its website, etc., and does so, the Company must ensure that it does not display these in a misleading, biased or otherwise deceptive way. The Company must make sure that the displayed TrustScore, category ranking, Trustpilot Stars and other Trustpilot data are always accurate and reflect the Company's actual TrustScore, ranking and the awarded number of Trustpilot Stars on Trustpilot. The Company's responsibility to accurately display Trustpilot information extends to its use of widgets and similar services.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If the Company is entitled to display reviews, the Company agrees that it must remove and delete any displayed reviews if so, requested by the Users who wrote the reviews in question, or by us e.g. if the reviews violate these Guidelines.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"6. Company profile page","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the administration module on Trustpilot, the Company may have the ability to include information about the Company and add the Company's logos, trademarks and designs. This will be shown on the Company's profile page on Trustpilot. The Company must not include information that can be misleading, deceptive, defamatory or otherwise in violation of applicable laws. In addition, the Company warrants that - if the Company includes logos, trademarks and designs - it has all rights to do so and that these logos, designs and trademarks do not violate any third party rights.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If we receive notice or otherwise become aware of any violation of the obligations set out above, we may edit, delete or remove content on the Company’s profile page without notice. Our right to edit, delete or remove content is not conditional upon providing an explanation, although we will strive to inform the Company about any editing, deletion or removal and the reason therefore.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"7. Location reviews","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Companies with more than one physical location can set up one domain with multiple locations on Trustpilot and collect local reviews for each location (“Location Reviews”). The Company must inform Trustpilot in case a location is closed down or in case of address changes. Trustpilot reserves the right to open, close or edit a location if we determine that the location doesn’t exist or has been closed down, moved or in other ways violate these Guidelines and/or applicable laws or regulations or contain language that is inappropriate for an online review community.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"8. Trustpilot’s invitation services","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"It may be possible for the Company to use Trustpilot’s invitation services, including invitation templates. The Company must not misuse these services. Examples of misuse are outlined in section 1 of these Guidelines.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We consider such behaviour a material breach of the agreement between the Company and us and will entitle us to suspend access to the invitation services or terminate the agreement.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"9. Fabricated reviews","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Trustpilot's purpose is to provide an online review community where Users can freely share their Service Experiences with the Company and thereby provide an informative view of the Company's service and products.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Trust is crucial to us, and we do not under any circumstances accept fabricated reviews. Fabricated reviews are those that do not reflect a genuine Service Experience, because, for example, they are created by or on behalf of the Company itself.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We consider the direct and indirect creation of fabricated reviews a material breach of the agreement between the Company and us. It is irrelevant how the fabricated reviews are created, including whether they are created by employees of the Company or by external consultants.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We use specially developed software to detect fabricated reviews. Reviews that we deem fabricated, fake or similar will be deleted, moved or highlighted, and we are entitled to publish information about this in connection with the Company's profile on Trustpilot.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"10. Reviews written by the Company's employees","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Company is not permitted to invite or otherwise encourage its employees, former employees, owners or directors, or their family members to write reviews about the Company.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"11. Collection of reviews on the Company's premises or via the Company's equipment","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Company may not provide equipment for Users to review the Company. Our specially developed software for detecting fabricated reviews will detect and remove reviews that originate from the same IP address.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We can grant permission to the Company to collect reviews on its own premises - but never through the Company's equipment - if the Company contacts us prior to collection by email at ","nodeType":"text"},{"data":{"uri":"mailto:compliance@trustpilot.com"},"content":[{"data":{},"marks":[],"value":"compliance@trustpilot.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Informs us about how review collection will take place","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Provides us with the Company's IP addresses and locations, and","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Guarantees that these Guidelines will be respected, including the requirements set out in section 1.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, we reserve the right to reject such requests and to withdraw our permission at any time, without prior notice or justification.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"12. Removal of reviews","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We host reviews as user-generated content. The removal of reviews is exclusively a matter between the Users and us, and our User Guidelines regulate if and when we remove reviews. For the avoidance of doubt, we do not remove reviews, when for example:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The Company and the User disagree on the course of events. It is practically impossible to prove who is right, and in these cases, we suggest that the Company replies to the review so that other users can see the Company's version of what happened,","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The User's review and the number of awarded stars seem inconsistent, e.g. if the User awarded the Company only one star, but wrote a very positive review of the Company, or","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The Company thinks the review is \"unfair\", e.g. because the dissatisfaction is a result of a mistake made by a supplier. Whether a User feels satisfied or dissatisfied is exclusively the User's subjective opinion, and whether or not the User's dissatisfaction is appropriate is not a matter for us to decide. Such issues are left to be resolved between the involved parties, i.e. the Company and the User.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"13. Misuse of the reporting and notification functions","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"It is possible for the Company to report reviews that the Company believes violate our User Guidelines. The Company must not misuse this reporting functionality.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Examples of misuse include, but are not limited to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Carrying out unfounded or incorrect reporting of many or all negative reviews,","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Carrying out unfounded or incorrect notification of competitors' positive reviews, or","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Reporting the same review multiple times when that review has already been assessed in accordance with our internal quality process, unless exceptional circumstances apply.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Reporting a Location Review for being on the wrong location when this is not the case.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"We consider such behaviour a material breach of the agreement between the Company and us.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"14. Threats against Users and Trustpilot employees","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Companies may not threaten, abuse or blackmail Users. Threats include making unjustified claims for damages in order to have specific reviews (typically negative) removed.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Further, we also do not tolerate threats against Trustpilot employees. Under no circumstances will we accept such behaviour.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We consider threatening or abusive behaviour a material breach of the agreement between the Company and us, which can lead to us immediately blocking the Company's account and filing a report with the relevant authorities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"15. Suspending or blocking the Company's business account","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We may at any time, without notice and without prejudice, suspend or block the Company's access to their business account or/and specific features in the business account if we believe or suspect that the Company is carrying out behaviour that is inappropriate or in violation of the Guidelines or applicable laws or regulations. When the Company's business account or/and specific features are suspended or blocked, the Company will not have access to services which require the Company's registration and/or login, such as reporting or responding to reviews.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"16. Enforcement","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We reserve the right to enforce these Guidelines if we observe violations of them or of applicable laws or regulations. 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