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status-publish format-standard has-post-thumbnail category-sin-categoria"> <div class="post-content-wrap"> <div class="post-content cf entry-content content-spacious"> <h6 dir="ltr" role="presentation">Carolina Rubiano-Groot fue reconocida por su trayectoria destacada en la industria de la comunicación y el marketing, en un evento organizado por Ad Age y Adlatina. Durante su discurso, Rubiano-Groot reflexionó sobre los desafíos de su carrera, su apuesta por un liderazgo inclusivo y la importancia de construir un nuevo mundo donde la equidad y la colaboración sean el eje central.</h6> <p dir="ltr">Carolina Rubiano-Groot, Chief Strategy Officer de VML México, ha sido distinguida como una de las Leading Women México 2024, un reconocimiento otorgado por Ad Age y Adlatina que destaca a las mujeres más influyentes y visionarias de la industria de la comunicación y el marketing en el país.</p> <p dir="ltr">La ceremonia, celebrada el pasado 22 de noviembre en el Hotel Four Seasons de la Ciudad de México, reunió a 16 destacadas líderes en un almuerzo que congregó a ejecutivos, colegas, colaboradores y familiares, quienes celebraron el impacto de estas mujeres en la transformación de la industria.</p> <p dir="ltr">Rubiano-Groot, nacida en Colombia y residente en México desde hace más de 11 años, cuenta con una trayectoria de más de 16 años en estrategia de comunicación integrada, investigación, publicidad y mercadeo. Psicóloga sistémica, con una maestría en educación para la innovación en curso, especialista en mercadeo estratégico, su experiencia abarca tanto el lado del cliente como el de agencias de publicidad y medios.</p> <p dir="ltr">“Me siento muy privilegiada por ser mujer colombiana, en México , por ser una mujer independiente sin hijos y, hoy, por ser Leading Women. Estas características son el reflejo del recorrido que hicieron todas las mujeres que nos abrieron el camino. Este reconocimiento es un homenaje a mi madre y a todas las mujeres que estamos transformando lo femenino, liderando desde valores distintos que nos permiten ser sensibles, escuchar y colaborar”, dijo Carolina Rubiano-Groot.</p> <p dir="ltr">La Chief Strategy Officer de VML México también agregó que: “El mayor riesgo que tomé en mi carrera fue seguir este camino siendo mujer, sin ser madre, para dedicarme de lleno al trabajo. Y elijo agradecer cada decisión que me trajo hasta aquí. Estoy convencida de que el camino que estamos trazando como mujeres está construyendo un nuevo mundo, uno donde todos estamos incluidos, donde podemos liderar desde valores que trascienden el género y que fomentan la inclusión y la colaboración”.</p> <p dir="ltr">La distinción Leading Women, anteriormente conocida como Women to Watch, celebra desde hace nueve años a las mujeres que están dejando una huella indeleble en la industria de la comunicación y el marketing en México. Estas líderes, además de transformar el rumbo del sector, se han convertido en una fuente de inspiración para futuras generaciones, destacando la importancia de la equidad, la innovación y la empatía en el liderazgo.</p> </div> </div> </article> <div class="post-share-bot"> <span class="info">Share.</span> <span class="share-links spc-social spc-social-colors spc-social-bg"> <a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Finsiderlatam.com%2Fcarolina-rubiano-groot-chief-strategy-officer-de-vml-mexico-es-elegida-leading-women-mexico-2024%2F" class="service s-facebook tsi tsi-facebook" title="Share on Facebook" target="_blank" rel="nofollow noopener"> <span class="visuallyhidden">Facebook</span> </a> <a 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<span class="sbi-screenreader">🟣🎙️ Conexión Insider, el Podcast: Gabriel</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🟣🎙️ Conexión Insider, el Podcast: Gabriel Richaud y la evolución del ecosistema digital en México 📱📺✨ En este episodio, Gabriel Richaud, director general de @iabmexico, nos revela cómo la digitalización está transformando la forma en que las marcas se conectan con sus audiencias. 🔥 🔹 Datos clave: 9 de cada 10 mexicanos acceden a internet desde su celular, y la TV conectada se consolida como el segundo dispositivo más utilizado. 🔹 Retail Media en ascenso: La inversión digital en México lidera Latinoamérica, representando el 60% del total. 🔹 Omnicanalidad y atención: La clave está en combinar puntos de contacto físicos y digitales para una experiencia sin fricción y mensajes más relevantes. 💡 "Captar la atención del usuario ya no es solo cuestión de frecuencia, sino de creatividad y contexto", explica Richaud en este episodio. 👉 No te pierdas el episodio completo, lleno de insights clave para potenciar tus estrategias.. [https://insiderlatam.com/conexion-insider-la-vision-de-gabriel-richaud-del-iab-mexico-sobre-la-transformacion-digital-de-los-medios/] #InsiderLatam #IABMéxico #RetailMedia #Omnicanalidad #CTV #PublicidadDigital #Marketing" data-src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="🟣🎙️ Conexión Insider, el Podcast: Gabriel Richaud y la evolución del ecosistema digital en México 📱📺✨ En este episodio, Gabriel Richaud, director general de @iabmexico, nos revela cómo la digitalización está transformando la forma en que las marcas se conectan con sus audiencias. 🔥 🔹 Datos clave: 9 de cada 10 mexicanos acceden a internet desde su celular, y la TV conectada se consolida como el segundo dispositivo más utilizado. 🔹 Retail Media en ascenso: La inversión digital en México lidera Latinoamérica, representando el 60% del total. 🔹 Omnicanalidad y atención: La clave está en combinar puntos de contacto físicos y digitales para una experiencia sin fricción y mensajes más relevantes. 💡 "Captar la atención del usuario ya no es solo cuestión de frecuencia, sino de creatividad y contexto", explica Richaud en este episodio. 👉 No te pierdas el episodio completo, lleno de insights clave para potenciar tus estrategias.. [https://insiderlatam.com/conexion-insider-la-vision-de-gabriel-richaud-del-iab-mexico-sobre-la-transformacion-digital-de-los-medios/] #InsiderLatam #IABMéxico #RetailMedia #Omnicanalidad #CTV #PublicidadDigital #Marketing"></noscript> </a> </div> </div> </div> <div id="sbi_load" > <span class="sbi_follow_btn"> <a href="https://www.instagram.com/insiderlatamoficial/" target="_blank" rel="nofollow noopener"> <svg class="svg-inline--fa fa-instagram fa-w-14" aria-hidden="true" data-fa-processed="" aria-label="Instagram" data-prefix="fab" data-icon="instagram" role="img" viewBox="0 0 448 512"> <path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path> </svg> <span>Follow on Instagram</span> </a> </span> </div> <span class="sbi_resized_image_data" data-feed-id="*1" data-resized="{"17871505983289772":{"id":"478426209_2017374852009005_6342419850286703621_n","ratio":"0.56","sizes":{"full":640,"low":320,"thumb":150}}}"> </span> </div> </div> </div><div class="widget col-4 widget_text"> <div class="textwidget"><div id="fb-root"></div> <script async defer crossorigin="anonymous" src="https://connect.facebook.net/es_LA/sdk.js#xfbml=1&version=v4.0"></script> <div class="fb-page" data-href="https://www.facebook.com/insiderlatam/" data-tabs="timeline" data-width="" data-height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true"><blockquote cite="https://www.facebook.com/insiderlatam/" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/insiderlatam/">INSIDER LATAM</a></blockquote></div></div> </div> </ul> </div> <div class="lower-foot"> <div class="wrap"> <div class="widgets"> <div class="textwidget">Copyright © 2018</div> </div> </div> </div> <div class="lower-foot"> <div class="wrap"> </div> </div> </footer> </div>   <script type="text/javascript"> var sbiajaxurl = "https://insiderlatam.com/wp-admin/admin-ajax.php"; 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} else if (browser === "IE") { return /IEMobile/.test(ua) ? _getVersion(ua, "IEMobile/") : /MSIE/.test(ua) ? _getVersion(ua, "MSIE ") : _getVersion(ua, "rv:"); } else if (browser === "Safari") { return _getVersion(ua, "Version/"); } else if (browser === "WebKit") { return _getVersion(ua, "WebKit/"); } return "0.0.0"; } function _getVersion(ua, token) { try { return _normalizeSemverString(ua.split(token)[1].trim().split(/[^\w\.]/)[0]); } catch (o_O) { } return "0.0.0"; } function _normalizeSemverString(version) { const ary = version.split(/[\._]/); return (parseInt(ary[0], 10) || 0) + "." + (parseInt(ary[1], 10) || 0) + "." + (parseInt(ary[2], 10) || 0); } function _isWebView(ua, os, browser, version, options) { switch (os + browser) { case "iOSSafari": return false; case "iOSWebKit": return _isWebView_iOS(options); case "AndroidAOSP": return false; case "AndroidChrome": return parseFloat(version) >= 42 ? /; wv/.test(ua) : /\d{2}\.0\.0/.test(version) ? true : _isWebView_Android(options); } return false; } function _isWebView_iOS(options) { const document = (window["document"] || {}); if ("WEB_VIEW" in options) { return options["WEB_VIEW"]; } return !("fullscreenEnabled" in document || "webkitFullscreenEnabled" in document || false); } function _isWebView_Android(options) { if ("WEB_VIEW" in options) { return options["WEB_VIEW"]; } return !("requestFileSystem" in window || "webkitRequestFileSystem" in window || false); } const options = {}, nav = window.navigator || {}, ua = nav.userAgent || "", os = _detectOS(ua), browser = _detectBrowser(ua), browserVersion = _detectBrowserVersion(ua, browser); isWebView = _isWebView(ua, os, browser, browserVersion, options); } return isWebView; } function isAllowedWebViewForUserAgent(provider) { const facebookAllowedWebViews = [ 'Instagram', 'FBAV', 'FBAN' ]; let whitelist = []; if (provider && provider === 'facebook') { whitelist = facebookAllowedWebViews; } const nav = window.navigator || {}, ua = nav.userAgent || ""; if (whitelist.length && ua.match(new RegExp(whitelist.join('|')))) { return true; } return false; } function disableButtonInWebView(providerButtonElement) { if (providerButtonElement) { providerButtonElement.classList.add('nsl-disabled-provider'); providerButtonElement.setAttribute('href', '#'); providerButtonElement.addEventListener('pointerdown', (e) => { if (!window._nslWebViewNoticeElement) { window._nslWebViewNoticeElement = document.createElement('div'); window._nslWebViewNoticeElement.id = "nsl-notices-fallback"; window._nslWebViewNoticeElement.addEventListener('pointerdown', function (e) { this.parentNode.removeChild(this); window._nslWebViewNoticeElement = null; }); const webviewNoticeHTML = '<div class="error"><p>' + scriptOptions._localizedStrings.webview_notification_text + '</p></div>'; window._nslWebViewNoticeElement.insertAdjacentHTML("afterbegin", webviewNoticeHTML); document.body.appendChild(window._nslWebViewNoticeElement); } }); } } window._nslDOMReady(function () { window.nslRedirect = function (url) { if (scriptOptions._redirectOverlay) { const overlay = document.createElement('div'); overlay.id = "nsl-redirect-overlay"; let overlayHTML = ''; const overlayContainer = "<div id='nsl-redirect-overlay-container'>", overlayContainerClose = "</div>", overlaySpinner = "<div id='nsl-redirect-overlay-spinner'></div>", overlayTitle = "<p id='nsl-redirect-overlay-title'>" + scriptOptions._localizedStrings.redirect_overlay_title + "</p>", overlayText = "<p id='nsl-redirect-overlay-text'>" + scriptOptions._localizedStrings.redirect_overlay_text + "</p>"; switch (scriptOptions._redirectOverlay) { case "overlay-only": break; case "overlay-with-spinner": overlayHTML = overlayContainer + overlaySpinner + overlayContainerClose; break; default: overlayHTML = overlayContainer + overlaySpinner + overlayTitle + overlayText + overlayContainerClose; break; } overlay.insertAdjacentHTML("afterbegin", overlayHTML); document.body.appendChild(overlay); } window.location = url; }; let targetWindow = scriptOptions._targetWindow || 'prefer-popup', lastPopup = false; document.addEventListener('click', function (e) { if (e.target) { const buttonLinkElement = e.target.closest('a[data-plugin="nsl"][data-action="connect"]') || e.target.closest('a[data-plugin="nsl"][data-action="link"]'); if (buttonLinkElement) { if (lastPopup && !lastPopup.closed) { e.preventDefault(); lastPopup.focus(); } else { let href = buttonLinkElement.href, success = false; if (href.indexOf('?') !== -1) { href += '&'; } else { href += '?'; } const redirectTo = buttonLinkElement.dataset.redirect; if (redirectTo === 'current') { href += 'redirect=' + encodeURIComponent(window.location.href) + '&'; } else if (redirectTo && redirectTo !== '') { href += 'redirect=' + encodeURIComponent(redirectTo) + '&'; } if (targetWindow !== 'prefer-same-window' && checkWebView()) { targetWindow = 'prefer-same-window'; } if (targetWindow === 'prefer-popup') { lastPopup = NSLPopup(href + 'display=popup', 'nsl-social-connect', buttonLinkElement.dataset.popupwidth, buttonLinkElement.dataset.popupheight); if (lastPopup) { success = true; e.preventDefault(); } } else if (targetWindow === 'prefer-new-tab') { const newTab = window.open(href + 'display=popup', '_blank'); if (newTab) { if (window.focus) { newTab.focus(); } success = true; window._nslHasOpenedPopup = true; e.preventDefault(); } } if (!success) { window.location = href; e.preventDefault(); } } } } }); let buttonCountChanged = false; const googleLoginButtons = document.querySelectorAll(' a[data-plugin="nsl"][data-provider="google"]'); if (googleLoginButtons.length && checkWebView()) { googleLoginButtons.forEach(function (googleLoginButton) { if (scriptOptions._unsupportedWebviewBehavior === 'disable-button') { disableButtonInWebView(googleLoginButton); } else { googleLoginButton.remove(); buttonCountChanged = true; } }); } const facebookLoginButtons = document.querySelectorAll(' a[data-plugin="nsl"][data-provider="facebook"]'); if (facebookLoginButtons.length && checkWebView() && /Android/.test(window.navigator.userAgent) && !isAllowedWebViewForUserAgent('facebook')) { facebookLoginButtons.forEach(function (facebookLoginButton) { if (scriptOptions._unsupportedWebviewBehavior === 'disable-button') { disableButtonInWebView(facebookLoginButton); } else { facebookLoginButton.remove(); buttonCountChanged = true; } }); } const separators = document.querySelectorAll('div.nsl-separator'); if (buttonCountChanged && separators.length) { separators.forEach(function (separator) { const separatorParentNode = separator.parentNode; if (separatorParentNode) { const separatorButtonContainer = separatorParentNode.querySelector('div.nsl-container-buttons'); if (separatorButtonContainer && !separatorButtonContainer.hasChildNodes()) { separator.remove(); } } }) } });})();</script> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/assets/owl.carousel.min.css" integrity="sha256-UhQQ4fxEeABh4JrcmAJ1+16id/1dnlOEVCFOxDef9Lw=" crossorigin="anonymous" /> <script src="https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/owl.carousel.min.js" integrity="sha256-pTxD+DSzIwmwhOqTFN+DB+nHjO4iAsbgfyFq5K5bcE0=" crossorigin="anonymous"></script> <script> jQuery(document).ready(function(){ jQuery(".owl-carousel").owlCarousel({ loop:true, margin:0, nav:true, autoplay:true, autoplayTimeout:3000, autoplayHoverPause:true, responsiveClass:true, responsive:{ 0:{ items:1, nav:true }, 600:{ items:1, nav:true }, 1000:{ items:1, nav:true } } }); 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