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(article id) would be replaced by home/search/topic for non-article pages. canonical_url : "", // URL of the main version of that page. It will usually be the English version on the .com domain. This excludes the query string of the URL. environment : "production", // Separate production from development environments event_action : "", // Second level categorization of the event,usually corresponding to the outcome that the user is trying to accomplish. event_category : "", // Top level categorization of the event. event_label : "", // Third level categorization of the event,providing further details including page section when applicable. event_non_interaction : "", // NonInteraction flag for GA events event_value : "", // Numeric value for the event. experiment_variation_id : "", // Id of experiment and variation being displayed to the user on that page. http_code : "", // Used for invalid pageviews,such as 404 pages. is_new_user : "", // true for all pageviews in the user's first session. itcat : "", // itcat parameter from the URL. itterm : "", // itterm parameter from the URL. last_shop_domain : "", // last myshopify domain which the user logged in to,as per cookie value. last_shop_id : "", // last shop_id of the user,as per cookie value. page_category : "", // Top level categorization of the page. page_group : "", // Related to the main stakeholder of the page. page_language : "en", // Language of the page. page_name : "", // The user-friendly name of the page page_subtopic : "", // Third level categorization of the page. 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Called device_form_factor internally. user_language : "en", // User language preference as reported by the browser. user_token : "", // An unique identifier for the user. 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172.503 16.594 172.503 18.0777C172.503 18.5578 172.459 18.9941 172.372 19.5178L171.15 26.5H172.241L173.441 19.6487C173.55 19.0814 173.594 18.6014 173.594 18.0341C173.594 15.9394 172.198 14.9139 170.321 14.9139C168.314 14.9139 166.961 16.1576 166.35 17.2486L166.721 15.0885H165.652L163.644 26.5Z" fill="currentColor"></path></g></svg></a></div><div class="_1F_nK _3qyD_"><ul class="jBdZQ _1_m8R"><li class="_29neI"><div class="_3qtZj _1IjGD"><button type="button" class="_2I5W-">Start a business<svg viewbox="0 0 20 20" class="_1Mapy"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></button><div class="_32Ke3 O61Pe"><div class="_1ytCt"><div class="d5bWq"><button class="_3Wgto _1NPIn _1rYLh" type="button"><div class="_9RRon _2oqzs _3-MMs" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 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} ] }</script><div class="_1cIEZ"><div class="Polaris-Stack_32wu2 Polaris-Stack--spacingTight_1o4d6 Polaris-Stack--alignmentCenter_1rtaw"><div class="Polaris-Stack__Item_yiyol"><div class="Polaris-Stack_32wu2 Polaris-Stack--spacingTight_1o4d6"><div class="Polaris-Stack__Item_yiyol"><a href="/web/20211014171208/https://www.shopify.com/learn" class="_1q6Zf _2-SPx">Home</a></div><div class="Polaris-Stack__Item_yiyol"><span class="Polaris-Icon_yj27d Polaris-Icon--colorSubdued_113xs Polaris-Icon--applyColor_2y25n"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></div><div class="Polaris-Stack__Item_yiyol"><div class="Polaris-Stack_32wu2 Polaris-Stack--spacingTight_1o4d6"><div class="Polaris-Stack__Item_yiyol"><a class="_1q6Zf _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/browse/courses">Courses</a></div><div class="Polaris-Stack__Item_yiyol"><span class="Polaris-Icon_yj27d Polaris-Icon--colorSubdued_113xs Polaris-Icon--applyColor_2y25n"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></div><div class="Polaris-Stack__Item_yiyol"><p class="_9hHsz">SEO Training for Beginners</p></div></div></div><div class="_3eDIl"><div class="Polaris-Stack_32wu2 Polaris-Stack--spacingTight_1o4d6 Polaris-Stack--alignmentCenter_1rtaw"><div class="Polaris-Stack__Item_yiyol"><div class="Polaris-Stack_32wu2 Polaris-Stack--spacingTight_1o4d6 Polaris-Stack--alignmentCenter_1rtaw"><div class="Polaris-Stack__Item_yiyol"><span class="Polaris-Icon_yj27d Polaris-Icon--colorBase_nqlaq Polaris-Icon--applyColor_2y25n"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M12 16a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 0 1 0-1.414l5-5a.999.999 0 1 1 1.414 1.414L8.414 10l4.293 4.293A.999.999 0 0 1 12 16z"></path></svg></span></div><div class="Polaris-Stack__Item_yiyol"><a class="_1q6Zf _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/browse/courses">Courses</a></div></div></div></div></div></div><div class="_1OlF7"><div class="_5aZGq _3el15"><p class="_1aW89">Shopify original</p><div class=""><div class=""><h1 class="Polaris-DisplayText_1u0t8 Polaris-DisplayText--sizeExtraLarge_1akox"><span class="_2qXD9">SEO Training for Beginners</span></h1><p class="ieHJO">1 hour 1 min • 16 lessons</p></div></div><div class="_329JI"><a class="ct972 _36jff _2mnZi _7E9Cs _2-SPx" data-polaris-unstyled="true" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/introduction-5"><div class="OZCVu">Start course</div></a><button type="button" class="_36jff GNocv" aria-pressed="false" aria-label="Save"><span class="Polaris-Icon_yj27d Polaris-Icon--colorBase_nqlaq Polaris-Icon--applyColor_2y25n"><svg width="14" height="18" viewbox="0 0 14 18" fill="none" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M12.25 0H1.75C.783 0 0 .756 0 1.688V18l7-3.938L14 18V1.687C14 .756 13.216 0 12.25 0zm0 15.062L7 12.109l-5.25 2.953V1.898c0-.056.023-.11.064-.149a.223.223 0 01.155-.062H12.03c.121 0 .219.095.219.211v13.164z" fill="#6B7177"></path></svg></span><span class="x1W3s">Save</span></button></div></div></div><div class="_36RbR"><div class="_2kZC3"><button class="_2xrrJ" type="button" aria-label="Play trailer"><img src="https://web.archive.org/web/20211014171208im_/https://cdn.shopify.com/compass/uploads/e3576bc8-7fb2-492f-8200-cb91985417c5.jpg?width=995" alt="Video preview about SEO Training for Beginners." srcset="https://web.archive.org/web/20211014171208im_/https://cdn.shopify.com/compass/uploads/e3576bc8-7fb2-492f-8200-cb91985417c5.jpg?width=1990 2x, https://web.archive.org/web/20211014171208im_/https://cdn.shopify.com/compass/uploads/e3576bc8-7fb2-492f-8200-cb91985417c5.jpg?width=2985 3x"/><span class="_3s95W"><svg viewbox="0 0 20 20" class="_1_KWs _1urza" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></button><section class="_1gfcE"><div class="_172AD"><div id="ReactWistiaPlayer-y9wdszo5qh" class="wistia_embed wistia_async_y9wdszo5qh autoPlay=false playerColor=006F53 playbackRateControl=false qualityControl=false controlsVisibleOnLoad=false stillUrl=https://cdn.shopify.com/compass/uploads/e3576bc8-7fb2-492f-8200-cb91985417c5.jpg?width=995 seo=false resumable=false"></div></div></section></div></div><div class="_2F9Fy"><div class=""><div><div class="_2N8D" role="tablist"><div class="_1DHAw _3zcnH yLH6_"><span class="_9Pkmo"><button role="tab" type="button" class="_2ROMJ _3I2k6" aria-selected="true" aria-label="Overview" disabled="">Overview</button><div class="_3sf_s _3I2k6"></div></span><span class="_9Pkmo"><button role="tab" type="button" class="_2ROMJ" aria-selected="false" aria-label="Instructor">Instructor</button><div class="_3sf_s"></div></span></div><div class="pwMW3 _1ixf_"></div><div class="_2Ens- _1ixf_"></div></div></div><div role="tabpanel"><div class="_3o4MW"><div class="va7ac"><section class="YcM3P"><div class="_2mfHS _31Hsf"><p>This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place.</p> <p>By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.</p> </div></section><section class="YcM3P"><div class="_2mfHS _31Hsf"><p>In this 30 minute course you’ll discover:</p> <ul> <li>The benefits of SEO for your business</li> <li>How to set up your analytics to track success</li> <li>What is a keyword and how to do keyword research for your business</li> <li>What is on-site SEO and how to optimize your Shopify store</li> <li>What is off-site SEO and how to use it to get discovered by ideal customers</li> </ul> </div></section></div><div class="_2NoxF"><div class="_1WL2i"><h3 class="Polaris-DisplayText_1u0t8 Polaris-DisplayText--sizeMedium_5f35p">About the instructor</h3></div><div class="_2cd_j"><span aria-label="Avatar with initials C C" role="img" class="Polaris-Avatar_z763p Polaris-Avatar--sizeLarge_61dxo Polaris-Avatar--styleThree_1sohp Polaris-Avatar--hidden_riqie Polaris-Avatar--hasImage_1hz8x"></span><div class="_3PdA1"><h2 class="Polaris-Heading_1brcv">Casandra Campbell</h2></div><div class="_3KQYe _2fcIZ"><p class="_30xcI">A Shopify expert by day, an internet marketer by trade, an entrepreneur at heart, Casandra lives and breathes ecommerce. As the Experimentation Lead at Shopify, Casandra is constantly testing and refining new marketing strategies to help businesses grow. Before that, she was building Shopify’s own content and SEO strategy. A regular speaker and educator at content marketing and SEO conferences, Casandra shares her approach to ecommerce SEO on Shopify. </p><ul class="_2vcZu"><li><a href="https://web.archive.org/web/20211014171208/https://twitter.com/casandra_camp?lang=en" class="Q_0gG _1LDYQ _2-SPx" rel="noopener noreferrer nofollow" aria-label="Go to Twitter" target="_blank"><svg width="16" height="16" viewbox="0 0 16 16" fill="none" aria-hidden="true"><path d="M5.02 15.09c6.042 0 9.345-5.037 9.345-9.403 0-.144 0-.287-.007-.425A6.752 6.752 0 0016 3.55c-.586.26-1.22.439-1.887.52a3.3 3.3 0 001.444-1.83 6.627 6.627 0 01-2.084.803A3.26 3.26 0 0011.075 2C9.264 2 7.792 3.48 7.792 5.304c0 .26.027.514.089.753a9.299 9.299 0 01-6.77-3.454 3.331 3.331 0 00-.443 1.659c0 1.144.578 2.159 1.464 2.748A3.211 3.211 0 01.647 6.6v.041a3.303 3.303 0 002.636 3.242 3.255 3.255 0 01-1.485.055 3.282 3.282 0 003.065 2.296A6.576 6.576 0 010 13.597a9.11 9.11 0 005.02 1.494z"></path></svg></a></li><li><a href="https://web.archive.org/web/20211014171208/http://casandracampbell.com/" class="Q_0gG _1LDYQ _2-SPx" rel="noopener noreferrer nofollow" aria-label="Go to Website" target="_blank"><svg width="16" height="16" viewbox="0 0 16 16" fill="none" aria-hidden="true"><path clip-rule="evenodd" d="M10.347 13.521c.699-1.16 1.39-2.712 1.589-4.521h1.974a6.013 6.013 0 01-3.563 4.521zM2.09 9h1.975c.198 1.809.889 3.361 1.589 4.521A6.017 6.017 0 012.09 9zm3.564-6.521c-.7 1.16-1.391 2.712-1.59 4.521H2.09a6.017 6.017 0 013.564-4.521zM6.077 7c.269-1.916 1.239-3.52 1.925-4.443.687.92 1.655 2.519 1.922 4.443H6.077zm1.92 6.443c-.684-.919-1.652-2.519-1.92-4.443h3.847c-.27 1.916-1.24 3.521-1.925 4.443zM13.91 7h-1.974c-.198-1.809-.89-3.361-1.59-4.521A6.013 6.013 0 0113.91 7zM8 0C3.589 0 0 3.589 0 8s3.589 8 8 8c4.41 0 8-3.589 8-8s-3.59-8-8-8z"></path></svg></a></li></ul></div></div></div></div></div></div></div></div></div></div></section><div class="_2t3Z9"><div class="Mb-zB"><div class="_2eGNj"><div><div class="_2mfHS _3QVvh"><h1>Start your Shopify free trial today</h1><p>Build your business with the world’s best ecommerce platform.</p></div><a href="https://web.archive.org/web/20211014171208/https://www.shopify.com/free-trial?itcat=learn-course-seo-training-for-beginners&itterm=long" class="ct972 YzlNE _2mnZi _7E9Cs _2-SPx" data-polaris-unstyled="true" rel="noopener" target="_blank"><div class="OZCVu">Start Shopify free trial</div></a><p>Try Shopify free for 14 days, no credit card required.</p></div><div class="knxMA"><img alt="<h1>Start your Shopify free trial today</h1><p>Build your business with the world’s best ecommerce platform.</p>" src="https://web.archive.org/web/20211014171208im_/https://cdn.shopify.com/shopifycloud/compass/bundles/880bff51532499ccef54e2ecb2fdcc8d.png" class="knxMA"/></div></div></div></div><section class="olvyk"><div class="_3YyXO _3GxBC"><div class="_16IKw _2p6XW" style="grid-column:span 12"><div class="_35QMP"><div class="_1PihP"><div class="_3mWMs"><div class="_2p-bD"><h3 class="_1qCHN mKPd4"><span class="_3tLWu">Overview</span></h3></div><div class="_3hH5T"><div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/introduction-5"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Introduction</p><p class="_1I6Sy">2:14</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/what-is-seo"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">What is SEO?</p><p class="_1I6Sy">1:53</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/3-benefits-of-seo"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">3 Benefits of SEO</p><p class="_1I6Sy">3:00</p></a></div></div></div></div></div><div class="_1PihP"><div class="_3mWMs"><div class="_2p-bD"><h3 class="_1qCHN mKPd4"><span class="_3tLWu">01 |</span><span>SEO Set-Up</span></h3></div><div class="_3hH5T"><div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/set-up-google-search-console"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Set-Up: Google Search Console</p><p class="_1I6Sy">4:46</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/set-up-google-analytics"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Set-Up: Google Analytics</p><p class="_1I6Sy">3:10</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/glossary-tool-recommendations"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Glossary & Tool Recommendations</p><p class="_1I6Sy">1:00</p></a></div></div></div></div></div><div class="_1PihP"><div class="_3mWMs"><div class="_2p-bD"><h3 class="_1qCHN mKPd4"><span class="_3tLWu">02 |</span><span>Keyword Research</span></h3></div><div class="_3hH5T"><div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/what-is-keyword-research"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">What is Keyword Research?</p><p class="_1I6Sy">4:03</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/how-to-do-keyword-research"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">How to Do Keyword Research</p><p class="_1I6Sy">6:25</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/demo-keyword-research-for-a-shopify-store"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Demo: Keyword Research for a Shopify Store</p><p class="_1I6Sy">4:25</p></a></div></div></div></div></div><div class="_1PihP"><div class="_3mWMs"><div class="_2p-bD"><h3 class="_1qCHN mKPd4"><span class="_3tLWu">03 |</span><span>On-Site SEO</span></h3></div><div class="_3hH5T"><div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/what-is-on-site-seo"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">What is On-Site SEO?</p><p class="_1I6Sy">3:32</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/optimize-on-site-seo-with-keywords"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Optimize On-Site SEO with Keywords</p><p class="_1I6Sy">9:20</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/demo-on-site-seo-for-a-shopify-store"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Demo: On-Site SEO for a Shopify Store</p><p class="_1I6Sy">3:29</p></a></div></div></div></div></div><div class="_1PihP"><div class="_3mWMs"><div class="_2p-bD"><h3 class="_1qCHN mKPd4"><span class="_3tLWu">04 |</span><span>Off-Site SEO</span></h3></div><div class="_3hH5T"><div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/what-is-off-site-seo"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">What is Off-Site SEO?</p><p class="_1I6Sy">2:12</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/4-repeatable-strategies-for-off-site-seo"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">4 Repeatable Strategies for Off-Site SEO</p><p class="_1I6Sy">6:22</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/demo-link-building-research"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Demo: Link Building Research</p><p class="_1I6Sy">3:03</p></a></div><div class="jQeW2"><a class="vJwoq _2-SPx" href="/web/20211014171208/https://www.shopify.com/learn/course/seo-training-for-beginners/conclusion-4-habits-for-longterm-seo-success"><div class="WhIcx"><div class="_3eN00"><div class="_3OBP8"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M16 10a.997.997 0 0 1-.485.857l-10 6a1.004 1.004 0 0 1-1.008.013A1.001 1.001 0 0 1 4 16V4a1.001 1.001 0 0 1 1.515-.857l10 6c.301.18.485.505.485.857z"></path></svg></span></div></div></div><p class="_133L5">Conclusion: 4 Habits for Longterm SEO Success</p><p class="_1I6Sy">2:49</p></a></div></div></div></div></div></div></div></div></section></div><footer><div class="J4wQu"><a href="https://web.archive.org/web/20211014171208/https://www.shopify.com/legal/terms" class="_3uNsC _2-SPx" target="_blank" rel="noopener">Terms of Service</a><a href="https://web.archive.org/web/20211014171208/https://www.shopify.com/legal/privacy" class="_3uNsC _2-SPx" target="_blank" rel="noopener">Privacy Policy</a></div></footer></div></div></div></main></div><div id="PolarisPortalsContainer"></div></div></div><script type="text/json" data-serialized-id="origin">"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20211014171208\u002Fhttps:\u002F\u002Fwww.shopify.com"</script><script type="text/json" 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