CINXE.COM
Data Science & Analytics - CACI
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<style>.a { fill: #fff; }</style> </defs> <path class="a" d="M1653,14734.768a20.608,20.608,0,1,0,20.605,20.608A20.61,20.61,0,0,0,1653,14734.768Zm-5.264,28.905h-4.182v-12.617h4.182Zm-2.092-14.22a2.2,2.2,0,1,1,2.3-2.2A2.249,2.249,0,0,1,1645.645,14749.453Zm16.986,14.22h-4.3l-.046-7.574s-.048-2.185-2.012-2.115-2.149,2.232-2.149,2.232l.024,7.457H1649.9v-12.617h4.112v1.838s1.417-2.976,5.669-1.838c0,0,2.9.535,2.952,4.718S1662.631,14763.673,1662.631,14763.673Z" transform="translate(-1632.391 -14734.768)"/> </svg> </a> </div> <h1 id="title" class="hero__title-overlay text-center mx-auto position-relative pointer-evnt-none order-lg-2 order-1">Data Science & Analytics</h1> <div class="hero__title-wrap mx-auto position-relative order-3"> <h2>Who are your customers? What do they need and what makes them spend? What is the best way to engage with them? Our data science and analytics solutions give you answers to these critical questions. Make informed marketing decisions and improve results by knowing exactly what makes your customers tick.</h2> <p>We can help you pull meaningful information from your consumer data for decision-making. Predictive insights give you trusted evidence that guides strategy and planning for the months and years ahead. Rapid, automated analytics give you information to act on immediately and keep your customer propositions relevant and competitive. Integrating your performance data with strong demographic and behavioural insights, we empower you to understand your current and potential customers deeply. Our blend of data and technology expertise puts analytics to work in clear, visual, actionable ways.</p> </div> </div> </section> <section id="focus_campaign" class="jump-section campaign "> <div class="container"> <div class="position-relative"> <div class="position-relative campaign__content-wrap img-cursor-js" data-image="https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_cursor_image_317x317.png"> <a href="https://pages.caci.co.uk/making-sense-with-data-science.html?utm_source=display&utm_medium=banner&utm_campaign=data_science&utm_term=unpaid&utm_content=website" target="_blank" class="campaign-tjl-content"> <h2><strong>Making Sense of a Changed World with Data Science</strong></h2> <div class="campaign-tjl-cta"> <div class="CTA-btn"> <span class="CTA-btn__text">Read more</span> <span class="arrow-right"></span> </div> </div> <!--<svg xmlns="http://www.w3.org/2000/svg" width="60" height="60" viewBox="0 0 60 60"><circle id="Ellipse_77" data-name="Ellipse 77" cx="30" cy="30" r="30" fill="#ed1b2d"/></svg>--> </a> <a class="link-mask btn-cursor cursor-pointer" href="https://pages.caci.co.uk/making-sense-with-data-science.html?utm_source=display&utm_medium=banner&utm_campaign=data_science&utm_term=unpaid&utm_content=website" target="_blank"></a> <img width="1840" height="780" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-full size-full ewww_webp" alt="" decoding="async" loading="lazy" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="auto, (max-width: 1840px) 100vw, 1840px" data-src-img="https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780.png" data-src-webp="https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780.png.webp" data-srcset-webp="https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780.png.webp 1840w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-300x127.png.webp 300w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-1024x434.png.webp 1024w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-768x326.png.webp 768w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-1536x651.png.webp 1536w" data-srcset-img="https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780.png 1840w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-300x127.png 300w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-1024x434.png 1024w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-768x326.png 768w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-1536x651.png 1536w" data-eio="j" /><noscript><img width="1840" height="780" src="https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" srcset="https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780.png 1840w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-300x127.png 300w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-1024x434.png 1024w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-768x326.png 768w, https://www.caci.co.uk/wp-content/uploads/2021/07/changed_world_campaign_banner_1840x780-1536x651.png 1536w" sizes="auto, (max-width: 1840px) 100vw, 1840px" /></noscript> </div> </div> </div> </section> <section id="focus_additional_info" style="overflow: visible !important;" class="jump-section additional-information overflow-hidden"> <div class="container"> <div id="additional_info_flex"> <div id="additional_info_flex_content"> <h3 class="display-3 additional-information__main-title">Discover, accelerate, evaluate</h3> <div class="intro-text"> <p>We are data science experts with a mission to help you deliver more effective and efficient marketing, for competitive advantage. Our proven methodology and approach make practical sense of complex and real-time data.</p> </div> <div id="additional-information__cutter" data-loading-gif="https://www.caci.co.uk/wp-content/themes/caci/img/loading.gif" class="additional-information__cutter additional-information__part-right-text"> <p>Discover who your customers and prospects really are – plus where, why and how to engage them. Accelerate your performance with ROI-optimised marketing and communications. Then evaluate to understand what happened and what to do next, so you stay ahead of emerging customer demands and outstrip the competition.</p> <h3><strong>Make every marketing contact count</strong></h3> <p>Data science tools that produce precise insights give you real power in fast-changing markets. Adapt to new preferences and emerging trends as they happen, with real-time analytics and automated reporting.</p> <ul> <li>Identify your most valuable customers</li> <li>Use digital channels effectively</li> <li>Use budget more smartly to optimise ROI</li> <li>Communicate at the right time</li> <li>Customise propositions for each customer and prospect</li> </ul> <p>Clear analytics reporting is critical. With well-designed dashboards, different people in your organisation get exactly the insight they need for action, instead of drowning in data. You learn continuously what is working and what is not. You can innovate confidently, because you’ll see the results quickly and can change course or pick up the pace, depending on the evidence. We are technology agnostic so you can choose the platform that works best for your marketing operation and we will make it work for you. You can take control of insight for decisions, using the best tools for the job.</p> </div> <div class="additional-information__btn-wrap position-relative" id="additional-information__btn-wrap"> <a class="CTA-btn d-lg-none additional-information__btn" id="additional-information__btn" href="#"> <span class="CTA-btn__text position-relative"> <span class="CTA-btn__text-1 def-transition">Read more </span> <span class="CTA-btn__text-2 def-transition">View less</span> </span> <span class="arrow-right"></span> </a> </div> </div> <div id="additional_info_flex_img"> <img width="1764" height="2560" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="parallax ewww_webp" alt="" decoding="async" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="(max-width: 1764px) 100vw, 1764px" data-src-img="https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-scaled.jpg" data-src-webp="https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-scaled.jpg.webp" data-srcset-webp="https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-scaled.jpg.webp 1764w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-207x300.jpg.webp 207w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-706x1024.jpg.webp 706w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-768x1115.jpg.webp 768w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-1058x1536.jpg.webp 1058w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-1411x2048.jpg.webp 1411w" data-srcset-img="https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-scaled.jpg 1764w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-207x300.jpg 207w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-706x1024.jpg 706w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-768x1115.jpg 768w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-1058x1536.jpg 1058w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-1411x2048.jpg 1411w" data-eio="j" /><noscript><img width="1764" height="2560" src="https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-scaled.jpg" class="parallax" alt="" decoding="async" srcset="https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-scaled.jpg 1764w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-207x300.jpg 207w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-706x1024.jpg 706w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-768x1115.jpg 768w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-1058x1536.jpg 1058w, https://www.caci.co.uk/wp-content/uploads/2021/05/Data-science-and-analytics-cropped-1411x2048.jpg 1411w" sizes="(max-width: 1764px) 100vw, 1764px" /></noscript> </div> </div> </div> </section><section data-wpr-lazyrender="1" class="jump-section bg-dark capabilities " id="capabilities"> <div class="container capabilities__container d-flex justify-content-xl-center flex-xl-nowrap flex-wrap"> <div class="capabilities__left-part order-xl-1 order-2"> <h3 class="capabilities__title text-white display-3">Capabilities</h3> <div class="swiper-container" id="capabilities__slider"> <div class="capabilities__items swiper-wrapper"> <div class="swiper-slide"><div class="capabilities__item"><h4>Customer Segmentation</h4><p>Understand every aspect of the needs, behaviours and preferences of your customers and prospects.</p><a href="https://www.caci.co.uk/services/customer-segmentation/" target="_self">Read more</a></div><div class="capabilities__item"><h4>Data Engineering</h4><p>Unite and integrate diverse data sets to uncover new insights and get more from your data.</p><a href="https://www.caci.co.uk/services/customer-marketing-solutions/data-engineering/" target="_self">Read more</a></div></div><div class="swiper-slide"><div class="capabilities__item"><h4>Data Visualisation and Reporting</h4><p>Make decisions based on insight you can trust, presented in a clear and meaningful way.</p><a href="https://www.caci.co.uk/services/data-visualisation-and-reporting/" target="_self">Read more</a></div><div class="capabilities__item"><h4>Forecasting</h4><p>Predict changing market conditions and customer behaviours to forecast business impact.</p><a href="https://www.caci.co.uk/services/forecasting/" target="_self">Read more</a></div></div><div class="swiper-slide"><div class="capabilities__item"><h4>Marketing Attribution</h4><p>Sophisticated insight to explain the cumulative effect of multi-channel campaigns for optimisation.</p><a href="https://www.caci.co.uk/services/marketing-attribution/" target="_self">Read more</a></div><div class="capabilities__item"><h4>Predictive Analytics and Modelling</h4><p>Powerful AI & ML analytics tools monitor behaviour, response and context for personalised marketing.</p><a href="https://www.caci.co.uk/services/predictive-analytics/" target="_self">Read more</a></div></div> </div> </div> </div> </div> </section><div data-wpr-lazyrender="1" id="spacer_panel"></div> <section data-wpr-lazyrender="1" id="focus_software" class="jump-section software "> <div class="container software__container d-flex flex-wrap align-items-start flex-lg-nowrap justify-content-xl-center"> <div class="software__left-part overflow-hidden text-center"> <img width="654" height="322" src="https://www.caci.co.uk/wp-content/themes/caci/img/datasets.svg" class="software__pic"> </div> <div class="software__right-part"> <h3 class="software__title"> Datasets </h3> <div class="software__items"><div class="software__item img-cursor2-js" data-image="https://www.caci.co.uk/wp-content/uploads/2023/07/Logo-Acorn-e1724428998531.png"><a href="https://www.caci.co.uk/datasets/acorn/"><h4>Acorn</h4><p>Acorn is CACI’s flagship geodemographic segmentation tool.</p></a></div><div class="software__item img-cursor2-js" data-image="https://www.caci.co.uk/wp-content/uploads/2021/06/Logo-Fresco-e1724430040159.png"><a href="https://www.caci.co.uk/datasets/fresco/"><h4>Fresco</h4><p>Fresco is CACI’s powerful individual level, financial services segmentation.</p></a></div><div class="software__item img-cursor2-js" data-image="https://www.caci.co.uk/wp-content/uploads/2021/06/Logo-Ocean-e1724430211466.png"><a href="https://www.caci.co.uk/datasets/ocean/"><h4>Ocean: The UK’s leading consumer database</h4><p>Leading-edge UK consumer database providing insight on demographic, digital, lifestyle and attitudinal characteristics.</p></a></div><div class="software__item img-cursor2-js" data-image="https://www.caci.co.uk/wp-content/uploads/2021/07/data_demographic_logo_280x85.png"><a href="https://www.caci.co.uk/software/demographic-data-api/"><h4>Demographic Data API</h4><p>CACI’s Demographic Data API gives you real-time access to our suite of demographic data products.</p></a></div></div> </div> </div> </section> <section data-wpr-lazyrender="1" class="jump-section testimonials overflow-hidden " id="focus_testimonials"> <div class="container d-flex justify-content-center flex-wrap flex-lg-nowrap align-items-center"> <div class="testimonials__left-side w-100"> <div class="swiper-container testimonials__slider text-center" id="testimonials__slider"> <div class="swiper-wrapper"> <div class="swiper-slide"><blockquote><p> We chose CACI because of their expertise in data and technology and how they can be used to provide a tailored customer experience </p></blockquote><cite>NEC Group</cite></div><div class="swiper-slide"><blockquote><p> We have a strong partnership with CACI for data insight that continually supports OneFamily’s relevance and appeal to customers. </p></blockquote><cite>One Family</cite></div><div class="swiper-slide"><blockquote><p> For propositions and portfolio, no other provider can match the breadth and immediacy of data and marketing coverage CACI brings. </p></blockquote><cite>Principality Building Society</cite></div> </div> <div class="swiper-pagination"></div> </div> </div> <div class="testimonials__right-side w-100 "> <div class="position-relative testimonials__right-wrap"> </div> </div> </div> </section> <section data-wpr-lazyrender="1" class="jump-section case-studies bg-dark text-white overflow-hidden " id="case-studies"> <div class="container"> <div class="case-studies__container ml-auto"> <div class="case-studies__heading text-right"> <h3 class="display-2 case-studies__title"> <span class="position-relative"> Case studies <span class="display-2 case-studies__title position-absolute d-inline-block case-studies__title--rotate p-0 m-0 text-nowrap">Case studies</span> </span> </h3> <a class="case-studies__link position-relative" href="/insights-filter/?_sft_category=case-studies&_sft_services=data-science-analytics" rel="nofollow">View all <span class="d-lg-inline d-none"> case studies</span></a> </div> <div class="case-studies__cases"> <div class="case-studies__case d-flex flex-wrap flex-lg-nowrap justify-content-lg-between"><div class="case-studies__case-content d-flex flex-column justify-content-between"><div class="case-studies__case-link-wrap position-relative"><a class="link-mask" href="https://www.caci.co.uk/insights/creating-a-strategic-segmentation-to-help-tsb-understand-and-drive-money-confidence/"></a><h4 class="display-4 case-studies__case-title">Creating a strategic segmentation to help TSB understand and drive money confidence</h4><span class="CTA-btn"><span class="CTA-btn__text">Read</span><span class="arrow-right"></span></span></div><div class="case-studies__case-text">Case study</div></div><div class="case-studies__case-img-wrap"><a href="https://www.caci.co.uk/insights/creating-a-strategic-segmentation-to-help-tsb-understand-and-drive-money-confidence/"><img width="640" height="352" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="obj-cover ewww_webp" alt="" decoding="async" loading="lazy" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="auto, (max-width: 640px) 100vw, 640px" data-src-img="https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230.jpg" data-src-webp="https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230.jpg.webp" data-srcset-webp="https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230.jpg.webp 774w, https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230-300x165.jpg.webp 300w, https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230-768x423.jpg.webp 768w" data-srcset-img="https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230.jpg 774w, https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230-300x165.jpg 300w, https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230-768x423.jpg 768w" data-eio="j" /><noscript><img width="640" height="352" src="https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230.jpg" class="obj-cover" alt="" decoding="async" loading="lazy" srcset="https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230.jpg 774w, https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230-300x165.jpg 300w, https://www.caci.co.uk/wp-content/uploads/2022/03/shutterstock_1954985230-768x423.jpg 768w" sizes="auto, (max-width: 640px) 100vw, 640px" /></noscript></a></div></div><div class="case-studies__case d-flex flex-wrap flex-lg-nowrap justify-content-lg-between"><div class="case-studies__case-content d-flex flex-column justify-content-between"><div class="case-studies__case-link-wrap position-relative"><a class="link-mask" href="https://www.caci.co.uk/insights/case-studies/onefamily/"></a><h4 class="display-4 case-studies__case-title">Data science allows OneFamily to identify demand for new products</h4><span class="CTA-btn"><span class="CTA-btn__text">Read</span><span class="arrow-right"></span></span></div><div class="case-studies__case-text">Case study</div></div><div class="case-studies__case-img-wrap"><a href="https://www.caci.co.uk/insights/case-studies/onefamily/"><img width="640" height="352" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="obj-cover ewww_webp" alt="" decoding="async" loading="lazy" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="auto, (max-width: 640px) 100vw, 640px" data-src-img="https://www.caci.co.uk/wp-content/uploads/2021/07/case_study_data_science_774x426.png" data-src-webp="https://www.caci.co.uk/wp-content/uploads/2021/07/case_study_data_science_774x426.png.webp" data-srcset-webp="https://www.caci.co.uk/wp-content/uploads/2021/07/case_study_data_science_774x426.png.webp 774w, https://www.caci.co.uk/wp-content/uploads/2021/07/case_study_data_science_774x426-300x165.png.webp 300w, https://www.caci.co.uk/wp-content/uploads/2021/07/case_study_data_science_774x426-768x423.png.webp 768w" data-srcset-img="https://www.caci.co.uk/wp-content/uploads/2021/07/case_study_data_science_774x426.png 774w, 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