Agence conseil data & web analytics

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</li> </ul> </li> </ul> </nav> <div id="block-axessrefonteboutoncontactmenuprincipal" class="block block-axess-refonte-common block-axess-refonte-common-menu-main-contact"> <a href="/contactez-nous">Contact</a> </div> </div> </header> <div class="region region-breadcrumb"> <div id="block-axess-refonte-breadcrumbs" class="block block-system block-system-breadcrumb-block"> <nav class="breadcrumb" role="navigation" aria-labelledby="system-breadcrumb"> <div id="system-breadcrumb" class="visually-hidden">Fil d'Ariane</div> <ol> <li> <a href="/">Accueil</a> </li> <li> <a href="/strategie-digitale-0">Digital services</a> </li> <li> <a href="/agence-marketing-digitale">Découvrez Axess Adcom : votre agence de marketing digital</a> </li> <li> Agence web analytics & data au service de votre performance digitale </li> </ol> </nav> </div> </div> <div class="region region-highlighted"> <div data-drupal-messages-fallback class="hidden"></div> </div> <main role="main"> <a id="main-content" tabindex="-1"></a> <div class="layout-content"> <div class="region region-content"> <div id="block-axess-refonte-content" class="block block-system block-system-main-block"> <article class="node node--type-besoin node--promoted node--view-mode-full mode-affichage-titre-image"> <div class="node__content"> <div class="wrapper-content"> <div class="node-heading"> <div class="wrapper-header"><div class="wrapper-header__content"><div class="wrapper-header__content__thematique">STRATEGIE DIGITALE</div> <h1 class="title">Agence web analytics & data au service de votre performance digitale </h1> <div class="wrapper-header__content__chapo"><p>La réussite dans le domaine du marketing digital est aujourd'hui indissociable de <strong>l'utilisation efficace de la data et de l'analytics</strong>. Ces disciplines sont devenues indispensables pour piloter des stratégies pertinentes. </p></div> </div> <div class="wrapper-header__content-right"><div class="wrapper-header__content-right__image"><article class="media media--type-image media--view-mode-titre-image-page-fille"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/header_desktop_504x320/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=Ec-JBQOC 1x" media="all and (min-width: 769px)" type="image/png" width="504" height="320"/> <source srcset="/sites/default/files/styles/header_mobile_360x258/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=IcE3elBt 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/png" width="360" height="258"/> <source srcset="/sites/default/files/styles/header_mobile_360x258/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=IcE3elBt 1x" media="all and (max-width: 640px)" type="image/png" width="360" height="258"/> <img loading="eager" src="/sites/default/files/styles/header_mobile_360x258/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=IcE3elBt" width="360" height="258" alt="Data" /> </picture> </div> </article> </div> <div class="wrapper-header__content-right__link"><div class="wrapper-header__content-right__link__title">Prêt à embarquer ?</div> <a href="/contactez-nous" class="wrapper-header__content-right__link__cta">Contactez-nous</a></div> </div> </div> </div> <div class="wrapper-content__references"><div class="wrapper-content__references__container"><div class="wrapper-content__references__container__title">Ils nous font confiance</div> <div class="wrapper-content__references__container__list"><div class="item-list"><ul><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2024/01/PHO_MKE_LOGO_ATN_Brandmark_RGB_LightBlue_Small.jpg?itok=g2nC-jDb" width="100" height="71" alt="Logo - Air Tahiti Nui" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2023/09/Logos%20clients_Plan%20de%20travail%201-143.png?itok=JFPCRNQb" width="99" height="100" alt="Skema Business School" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2024/06/GERFLOR.png?itok=7fArx2b4" width="100" height="100" alt="Gerflor" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2024/06/GROUPE%20SEB.png?itok=6BzbVy5X" width="100" height="100" alt="Groupe SEB" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2024/06/CEGID.png?itok=H-uD5dOI" width="100" height="100" alt="Cegid" class="image-style-client" /> </div> </article> </div> </article> </li></ul></div><a href="/references" class="wrapper-content__references__container__link">Voir nos références</a></div> </div> </div> <div class="field field--name-field-paragraphes field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><p>Il est important de faire la distinction entre le webanalytics, qui se concentre sur la mesure et l'analyse des données web, et la data dans un sens plus large. La data englobe un spectre étendu d'informations, allant des données clients aux données transactionnelles, offrant ainsi une vision plus complète de la performance digitale. </p><p>Axess Adcom se distingue en regroupant des compétences variées, non seulement en SEO, SEA et média, mais également en analytics et data science. Cette <strong>expertise diversifiée</strong> nous permet de répondre de manière exhaustive à une multitude de besoins, couvrant ainsi tous les aspects de votre stratégie digitale. </p><p>En matière d'analytics et de data, les possibilités sont vastes. Toutefois, il est primordial de <strong>partir de vos objectifs stratégique</strong>s afin de définir les axes d’amélioration qui vous feront réellement passer un cap.</p></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--pictos paragraph--view-mode--default" > <div class="wrapper-picto"> <div class="wrapper-bloc-pictos" data-items-nb="3"><div class="item-list"><ul><li><div class="wrapper-picto under-title"><article class="media media--type-picto media--view-mode-pictos"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Fichier source</div> <div class="field__item"> <img loading="lazy" src="/sites/default/files/styles/picto_140x120/public/medias/image/2024/06/1.1.png?itok=GRCe9FH_" width="140" height="120" alt="Approche 1" class="image-style-picto-140x120" /> </div> </div> </article> <div class="wrapper-title">Comprendre vos besoins et les enjeux de votre organisation</div> </div> </li><li><div class="wrapper-picto under-title"><article class="media media--type-picto media--view-mode-pictos"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Fichier source</div> <div class="field__item"> <img loading="lazy" src="/sites/default/files/styles/picto_140x120/public/medias/image/2024/06/2.1.png?itok=4AfzCD-A" width="140" height="120" alt="Approche 2" class="image-style-picto-140x120" /> </div> </div> </article> <div class="wrapper-title">Mobiliser les différentes expertises pour répondre à vos problématiques</div> </div> </li><li><div class="wrapper-picto under-title"><article class="media media--type-picto media--view-mode-pictos"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Fichier source</div> <div class="field__item"> <img loading="lazy" src="/sites/default/files/styles/picto_140x120/public/medias/image/2024/06/3.1.png?itok=wv3QNGSw" width="140" height="120" alt="Approche 3" class="image-style-picto-140x120" /> </div> </div> </article> <div class="wrapper-title">Déployer un plan d’actions analytics & data adapté à vos enjeux business</div> </div> </li></ul></div></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><h2>Inclure l’analytics et la data au cœur de votre roadmap </h2></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--deux-colonnes paragraph--view-mode--default" data-color-txt="#000000" > <div class="wrapper-deux-colonnes"> <div class="wrapper-left"> <div class="clearfix text-formatted field field--name-field-texte-gauche field--type-text-long field--label-hidden field__item"><p>Les besoins en analytics et en data sont divers et en constante évolution, <strong>intervenant à différentes étapes d'un projet</strong>, que ce soit le lancement d'un site, sa refonte, le déploiement d'un plan média, ou en réponse à des évolutions techniques ou réglementaires. Axess Adcom vous accompagne pour <strong>intégrer en douceur</strong> ces changements structurants dans votre stratégie d'analytics et de data. Tout comme le SEO, que nous recommandons d'intégrer dès le début d'un projet de refonte, nous encourageons également à inclure l'analytique <strong>dès le début de votre planification</strong> pour tirer pleinement parti de vos données. </p></div> </div> <div class="wrapper-right"> <div class="clearfix text-formatted field field--name-field-texte-droite field--type-text-long field--label-hidden field__item"><p>Nos expertises analytics : </p><ul><li>Plan de taggage </li><li>Tag Management </li><li>Configuration analytics </li><li>Data visualisation </li><li>Analyse de données </li><li>Formation </li></ul></div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--media-texte paragraph--view-mode--default" > <div class="wrapper-media-texte quotes ratio-70-30 with-media" data-bg-color="#000000" data-bg-opacity="0" data-text-color="#000000"><div class="wrapper-media-texte__contents gauche"><div class="wrapper-media-texte__contents__textes"><div class="wrapper-media-texte__contents__textes__text"><h3>Choisir le bon outil analytics pour votre organisation</h3><p>Google Analytics a longtemps été la référence pour mesurer l'audience d'un site, mais les évolutions réglementaires et techniques remettent en question cette évidence. Si vous vous interrogez sur la <strong>plateforme analytics la mieux adaptée à vos besoins</strong>, Axess Adcom peut vous accompagner dans cette démarche en impliquant les différentes parties prenantes de votre organisation (marketing, juridique, IT). De plus, si vous devez changer de plateforme analytics pour diverses raisons, nous offrons un <strong>accompagnement complet pour choisir la bonne solution</strong>, mettre en place un plan de taggage, faciliter l'adoption par vos équipes, et assurer un reporting efficace.</p></div> </div> <div class="wrapper-media-legende wrapper-media-texte__contents__media"><article class="media media--type-image media--view-mode-paragraphe-media-texte-paysage"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_desktop/public/medias/image/2023/11/AdobeStock_276234300.jpeg?h=f5c7db1c&itok=ZuxBFV2u 1x" media="all and (min-width: 769px)" type="image/jpeg" width="650" height="486"/> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/11/AdobeStock_276234300.jpeg?h=f5c7db1c&itok=fKFXLPBN 1x" media="all and (max-width: 640px)" type="image/jpeg" width="360" height="178"/> <img loading="eager" src="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/11/AdobeStock_276234300.jpeg?h=f5c7db1c&itok=fKFXLPBN" width="360" height="178" alt="Webinar Axess - Stratégies et leviers marketing 2024" /> </picture> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--media-texte paragraph--view-mode--default" > <div class="wrapper-media-texte quotes ratio-70-30 with-media" data-bg-color="#000000" data-bg-opacity="0" data-text-color="#000000"><div class="wrapper-media-texte__contents gauche"><div class="wrapper-media-texte__contents__textes"><div class="wrapper-media-texte__contents__textes__text"><h3>Collecter vos indicateurs clés de performance pour mesurer l'impact de vos actions </h3><p>Dans le cadre du marketing digital, il est crucial de <strong>mesurer l'impact de vos actions</strong> pour ajuster votre stratégie. Axess Adcom vous aide à identifier et <strong>collecter les indicateurs clés de performance nécessaire</strong>s, en définissant des métriques essentielles et en formalisant un <strong>plan de taggage</strong>. Nous accompagnons également les équipes de développement pour intégrer ce plan de taggage et assurer la collecte de vos données. </p></div> </div> <div class="wrapper-media-legende wrapper-media-texte__contents__media"><article class="media media--type-image media--view-mode-paragraphe-media-texte-paysage"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_desktop/public/medias/image/2023/06/AdobeStock_197062272.jpeg?h=f9c36853&itok=GTUQXdio 1x" media="all and (min-width: 769px)" type="image/jpeg" width="650" height="486"/> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/06/AdobeStock_197062272.jpeg?h=f9c36853&itok=21x7MtPt 1x" media="all and (max-width: 640px)" type="image/jpeg" width="360" height="178"/> <img loading="eager" src="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/06/AdobeStock_197062272.jpeg?h=f9c36853&itok=21x7MtPt" width="360" height="178" alt="First Party data  - Marketing digital" /> </picture> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--media-texte paragraph--view-mode--default" > <div class="wrapper-media-texte quotes ratio-70-30 with-media" data-bg-color="#000000" data-bg-opacity="0" data-text-color="#000000"><div class="wrapper-media-texte__contents gauche"><div class="wrapper-media-texte__contents__textes"><div class="wrapper-media-texte__contents__textes__text"><h3>Exploiter vos données au travers de tableaux de bord </h3><p>Pour <strong>simplifier l'analyse de vos données</strong>, Axess Adcom met en place des <strong>tableaux de bord personnalisés</strong> selon vos besoins en reporting. Cela vous permet d'accéder directement aux données pertinentes, adaptées à chaque interlocuteur métier et/ou à chaque Business Unit  (contenu, produit, marketing, dirigeants, etc.). </p></div> </div> <div class="wrapper-media-legende wrapper-media-texte__contents__media"><article class="media media--type-image media--view-mode-paragraphe-media-texte-paysage"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_desktop/public/medias/image/2024/02/AdobeStock_699156798.jpeg?h=5e83a1cd&itok=6R4h0fHC 1x" media="all and (min-width: 769px)" type="image/jpeg" width="650" height="486"/> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2024/02/AdobeStock_699156798.jpeg?h=5e83a1cd&itok=yG2GNEe0 1x" media="all and (max-width: 640px)" type="image/jpeg" width="360" height="178"/> <img loading="eager" src="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2024/02/AdobeStock_699156798.jpeg?h=5e83a1cd&itok=yG2GNEe0" width="360" height="178" alt="Tranformer données en tableau de bord" /> </picture> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--media-texte paragraph--view-mode--default" > <div class="wrapper-media-texte quotes ratio-70-30 with-media" data-bg-color="#000000" data-bg-opacity="0" data-text-color="#000000"><div class="wrapper-media-texte__contents gauche"><div class="wrapper-media-texte__contents__textes"><div class="wrapper-media-texte__contents__textes__text"><h3>Monter en compétences pour gagner en autonomie </h3><p>Si vous souhaitez <strong>renforcer les compétences de vos collaborateurs</strong> en analytics pour être plus autonomes dans le suivi et l'analyse des données, Axess Adcom propose des sessions d'initiation et de formation sur mesure. Nous nous adaptons au niveau d'expertise de chacun <strong>pour assurer un transfert de compétences</strong> efficace. </p></div> </div> <div class="wrapper-media-legende wrapper-media-texte__contents__media"><article class="media media--type-image media--view-mode-paragraphe-media-texte-paysage"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_desktop/public/medias/image/2023/10/AdobeStock_621273253.jpeg?h=068a2cfe&itok=vITDicbN 1x" media="all and (min-width: 769px)" type="image/jpeg" width="650" height="486"/> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/10/AdobeStock_621273253.jpeg?h=068a2cfe&itok=kr2hk_gj 1x" media="all and (max-width: 640px)" type="image/jpeg" width="360" height="178"/> <img loading="eager" src="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/10/AdobeStock_621273253.jpeg?h=068a2cfe&itok=kr2hk_gj" width="360" height="178" alt="Engagement formation professionnel Qualiopi" /> </picture> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--media-texte paragraph--view-mode--default" > <div class="wrapper-media-texte quotes ratio-70-30 with-media" data-bg-color="#000000" data-bg-opacity="0" data-text-color="#000000"><div class="wrapper-media-texte__contents gauche"><div class="wrapper-media-texte__contents__textes"><div class="wrapper-media-texte__contents__textes__text"><h3>Auditer vos outils et vérifier la qualité de vos données </h3><p>Il est crucial de <strong>réviser régulièrement la qualité des données</strong> collectées dans un projet analytics. Axess Adcom propose des audits web analytics pour <strong>vérifier le respect des bonnes pratiques</strong> et garantir la qualité des données collectées, que ce soit au lancement du projet ou par la suite, en fonction de l'évolution des objectifs, de la réglementation et de la technologie. </p></div> </div> <div class="wrapper-media-legende wrapper-media-texte__contents__media"><article class="media media--type-image media--view-mode-paragraphe-media-texte-paysage"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_desktop/public/medias/image/2023/10/AdobeStock_563024265.jpeg?h=ca412124&itok=tFXj1rXZ 1x" media="all and (min-width: 769px)" type="image/jpeg" width="650" height="486"/> <source srcset="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/10/AdobeStock_563024265.jpeg?h=ca412124&itok=wKSBmps9 1x" media="all and (max-width: 640px)" type="image/jpeg" width="360" height="178"/> <img loading="eager" src="/sites/default/files/styles/paragraphe_media_texte_paysage_mobile/public/medias/image/2023/10/AdobeStock_563024265.jpeg?h=ca412124&itok=wKSBmps9" width="360" height="178" alt="Audit de surveillance Qualiopi" /> </picture> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><h2>Quels que soient vos besoins, nous vous proposons une approche sur mesure </h2><p>Notre approche comprend une prise de brief approfondie pour comprendre votre organisation, identifier vos enjeux et objectifs. Nous réalisons ensuite un audit et un diagnostic pour vous fournir des recommandations, un plan d'actions et un planning. La phase de réalisation implique la mise en œuvre d'un accompagnement analytics adapté à vos besoins évolutifs.</p></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--cta paragraph--view-mode--default" > <div class="paragraph__container"> <div class="paragraph__container__contents"> <div class="field field--name-field-media-image field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"><article class="media media--type-image media--view-mode-image-cta"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/image_cta_desktop_485x300/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=CfTgXfE9 1x" media="all and (min-width: 769px)" type="image/png" width="485" height="300"/> <source srcset="/sites/default/files/styles/image_cta_desktop_485x300/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=CfTgXfE9 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/png" width="485" height="300"/> <source srcset="/sites/default/files/styles/image_cta_mobile_312x193/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=bbfUtv9D 1x" media="all and (max-width: 640px)" type="image/png" width="312" height="193"/> <img loading="eager" src="/sites/default/files/styles/image_cta_mobile_312x193/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=bbfUtv9D" width="312" height="193" alt="Data" /> </picture> </div> </article> </div> </div> <div class="paragraph__container__contents__content"> <div class="field field--name-field-title field--type-string field--label-visually_hidden"> <div class="field__label visually-hidden">Titre</div> <div class="field__item">Prêts à embarquer ?</div> </div> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-visually_hidden"> <div class="field__label visually-hidden">Description</div> <div class="field__item"><p>Notre équipe vous accompagne dans le pilotage de vos actions marketing grâce à la donnée !</p></div> </div> <div class="field field--name-field-cta field--type-link field--label-visually_hidden"> <div class="field__label visually-hidden">Bouton CTA</div> <div class="field__item"><a href="/contactez-nous">Contactez-nous</a></div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div style="background-color:#F2F6FC" class="paragraph paragraph--type--vignettes-besoins paragraph--view-mode--default" > <div class="paragraph__contents"><h2 class="paragraph__title" style="color: #003882">Pour aller plus loin dans votre approche analytics et data</h2> <div class="paragraph__contents__items item-list"><ul><li> <article class="node node--type-page node--view-mode-vignette-besoin"> <div class="node__content"> <a href="/agence-marketing-digitale/data-analytics/audit-google-analytics" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_141089840.jpeg?itok=MHNg_QUo 1x" media="all and (min-width: 769px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_141089840.jpeg?itok=MHNg_QUo 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_141089840.jpeg?itok=etBISGfm 1x" media="all and (max-width: 640px)" type="image/jpeg" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_141089840.jpeg?itok=etBISGfm" width="260" height="165" alt="Audit webanalytics" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Audit webanalytics</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Dans le monde du marketing digital, la confiance dans les données est cruciale pour éclairer les décisions stratégiques. Vous vous demandez peut-être si les données collectées dans votre analytics ou affichées dans vos tableaux de bord sont fiables. C'est là que notre service d'audit web analytics entre en jeu.</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-page node--view-mode-vignette-besoin"> <div class="node__content"> <a href="/agence-marketing-digitale/data-analytics/market-review" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_726936726.jpeg?itok=me0sU4rP 1x" media="all and (min-width: 769px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_726936726.jpeg?itok=me0sU4rP 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_726936726.jpeg?itok=cRYRrLwr 1x" media="all and (max-width: 640px)" type="image/jpeg" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_726936726.jpeg?itok=cRYRrLwr" width="260" height="165" alt="Market review" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Market review : outil d’aide à la décision</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Mettre la data au services de vos décisions marketing et communication. Le market review est votre outil d’aide à la décision. Il met à votre disposition un ensemble d’informations et d’analyses propres à votre marché, s’appuyant sur des données compilées et traitées.</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-page node--view-mode-vignette-besoin"> <div class="node__content"> <a href="/agence-marketing-digitale/data-analytics/formation-google-analytics" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_267609214.jpeg?itok=qhFBsPuP 1x" media="all and (min-width: 769px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_267609214.jpeg?itok=qhFBsPuP 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_267609214.jpeg?itok=HcsjfzOp 1x" media="all and (max-width: 640px)" type="image/jpeg" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_267609214.jpeg?itok=HcsjfzOp" width="260" height="165" alt="Formations Google Analytics" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Formation Google Analytics : Une équipe d’experts data dédiée pour vous former selon vos objectifs</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Formation Google Analytics : vous souhaitez renforcer vos compétence en Google Analytics pour mieux piloter votre site web ? Fort de ses certifications Google Analytics, l'agence Axess Adcom propose des formations webanalytics.</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-page node--view-mode-vignette-besoin"> <div class="node__content"> <a href="/agence-marketing-digitale/certification-google-analytics" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_587238094.jpeg?itok=q3OtRR9S 1x" media="all and (min-width: 769px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_587238094.jpeg?itok=q3OtRR9S 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_587238094.jpeg?itok=1eSlPFno 1x" media="all and (max-width: 640px)" type="image/jpeg" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_587238094.jpeg?itok=1eSlPFno" width="260" height="165" alt="Certification Google Analytics" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Certification Google Analytics</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">L'agence Axess Adcom est certifiée Google Analytics. Une problématique de tracking ? Mesure de contacts, panier e-commerce ? L'obtention de la certifications Google Analytics est un gage de connaissance.</div> </div> </div> </a> </div> </article> </li></ul></div></div> </div> </div> </div> <div class="wrapper-cta-webform"><a href="" role="button" class="slide-up show">To top</a></div> <div class="wrapper-content__rebonds"><div class="wrapper-content__rebonds__container"><div class="wrapper-content__rebonds__container__title">Pour aller plus loin</div> <div class="wrapper-content__rebonds__container__contents"><div class="item-list"><ul class="wrapper-content__rebonds__container__contents__webinars"><li> <article class="node node--type-actualite node--promoted node--view-mode-pole-webinar"> <div class="node__content"> <a href="/webinars/marketing-digital/demystifier-futur-du-search-2025" class="field-group-link" hreflang="fr"><div class="webinar-pre-info"><p class="webinar-pre-info__date"><span class="webinar-pre-info__date__jour">Jeudi</span> <span class="webinar-pre-info__date__jour-nb">28</span> <span class="webinar-pre-info__date__mois">nov.</span> </p> <div class="webinar-pre-info__heure">11h00</div> </div> <div class="webinar-info-contenu"><div class="webinar-info-contenu__label -a-venir">à venir</div> <div class="webinar-info-contenu__title">Révolution ou évolution ? Démystifier le futur du search en 2025</div> <div class="webinar-info-vision">45 min.<div class="webinar-info-vision__texte">En savoir plus</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-actualite node--promoted node--view-mode-pole-webinar"> <div class="node__content"> <a href="/webinars/formation-education/masterclass-axess-et-e-learning-touch-lms-et-erp-comment-sont-ils-lies" class="field-group-link" hreflang="fr"><div class="webinar-pre-info"><p class="webinar-pre-info__date"><span class="webinar-pre-info__date__jour">Mardi</span> <span class="webinar-pre-info__date__jour-nb">3</span> <span class="webinar-pre-info__date__mois">déc.</span> </p> <div class="webinar-pre-info__heure">10h00</div> </div> <div class="webinar-info-contenu"><div class="webinar-info-contenu__label -a-venir">à venir</div> <div class="webinar-info-contenu__title">Masterclass Axess et E-learning Touch : LMS et ERP, comment sont-ils liés ?</div> <div class="webinar-info-vision">45 min.<div class="webinar-info-vision__texte">En savoir plus</div> </div> </div> </a> </div> </article> </li></ul></div> <article class="node node--type-blog node--promoted node--view-mode-a-la-une"> <div class="node__content"> <a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants" class="field-group-link" hreflang="fr"> <div class="rebond-blog-content"> <div class="rebond-blog-content__infos-text"> <div class="wrapper-date-maj">novembre 2024</div> <div class="title">Optimiser ses campagnes Google Ads pour le Black Friday : Guide complet pour les e-commerçants </div> <div class="clearfix text-formatted field field--name-field-chapo field--type-text-long field--label-visually_hidden"> <div class="field__label visually-hidden">Chapo</div> <div class="field__item"><p>La période du Black Friday et des fêtes représente un enjeu majeur pour les e-commerçants. 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Découvrez comment maximiser vos performances tout en maintenant une rentabilité optimale. </p> </div> </div> </div> <div class="auteur-blog-rebond"><div> <div class="wrapper-left"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-auteur-a-la-une"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/avatar_auteur_article/public/medias/image/2024/07/Erwan.png?itok=Vi6GRuso" width="70" height="70" alt="Portrait Erwan rey" class="image-style-avatar-auteur-article" /> </div> </article> </div> </div> <div class="wrapper-right"> <div class="wrapper-right-top"> <div class="field field--name-title field--type-string field--label-hidden field__item">Erwan REY</div> <div class="field field--name-field-fonction field--type-string field--label-hidden field__item">Lead Expert SEA</div> </div> </div> </div> </div> </div> <div class="blog-rebond-texte">Lire l'article</div> </a> </div> </article> <div class="wrapper-content__rebonds__container__contents__success_story"> <article class="node node--type-etude-de-cas node--promoted node--view-mode-mea-teaser"> <a aria-label="Co-construction des tableaux de bord GED Nexia" role="button" href="/success-stories/dematerialisation/temoignage-silene-coconstruction-dashboard"> <div class="node__content"> <div class="wrapper-image"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Visuel principal</div> <div class="field__item"><article class="media media--type-image media--view-mode-edc-mea-teaser"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source 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