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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html><head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.altroy.co.uk:80/","20140301185806","https://web.archive.org/","web","/_static/", "1393700286"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />   <title>Marketing Strategy and Implementation; Altroy</title> <meta name="Description" content="Improving the marketing performance of small and medium sized businesses in London and South East England, Altroy"> <meta name="KeyWords" content="Marketing Strategy, Marketing Performance, smes, Altroy">  <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <meta name="Copyright" content="Copyright Altroy Ltd http://www.altroy.co.uk"> <meta http-equiv="Content-Language" content="en"> <meta name="Rating" content="General"> <link rel="StyleSheet" href="/web/20140301185806cs_/http://www.altroy.co.uk/coolstyle.css" type="text/css"> <script language="JavaScript" type="text/javascript" src="/web/20140301185806js_/http://www.altroy.co.uk/javascripts.js"></script> <script language="JavaScript" type="text/javascript" src="/web/20140301185806js_/http://www.altroy.co.uk/pop-closeup.js"></script>  <link rel="shortcut icon" href="/web/20140301185806im_/http://www.altroy.co.uk/favicon.ico">  <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-27866219-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://web.archive.org/web/20140301185806/https://ssl' : 'https://web.archive.org/web/20140301185806/http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> </head> <body bgcolor="#FFFFFF" text="#000000">  <table cellpadding="0" cellspacing="0" border="0" width="100%"><tr><td align="center" valign="top"> <script language="JavaScript" type="text/javascript" src="/web/20140301185806js_/http://www.altroy.co.uk/header.js"></script> <script language="JavaScript" type="text/javascript" src="/web/20140301185806js_/http://www.altroy.co.uk/menu.js"></script>  <table cellpadding="0" cellspacing="0" border="0" width="100%"><tr><td align="center" valign="top" class="sidebar"> <script language="JavaScript" type="text/javascript" src="/web/20140301185806js_/http://www.altroy.co.uk/sidebar.js"></script> </td><td align="center" valign="top" class="sidebar-line">  <table cellpadding="15" cellspacing="15" border="0" width="100%"><tr><td align="left" valign="top" class="just">  <h1><span class="title"> SUCCESSFUL MARKETING FOR BUSINESSES<br> </span></h1> <hr class="page-splits"> <h2><span class="subtitle"> The need for Marketing</span></h2> All businesses need to market themselves in order to get work. <br> All successful businesses use a range of tactics to achieve their marketing and sales objectives. <br> <h2><span class="subtitle"> Marketing Strategy <br> </span></h2> Successful marketing is based on a good understanding of their markets and customers and is based on a sound <a href="strategy.htm"> marketing strategy. </a><br> This is true for all sizes of businesses, from the very small start-ups through to global multinational organisations. <br> <h2><span class="subtitle"> Marketing Tactics<br> </span></h2> Once the strategy is in place, <a href="tactics.htm">the tactics</a> can be implemented and measured. These will vary between companies, but all successful companies use more than one tactic. Tactical examples include <a href="websites.htm">websites</a>, email, social media, printed literature, telemarketing and many more. <br> <h2><span class="subtitle"> Our Marketing Services<br> </span></h2> At Altroy we specialise in successful marketing for companies. This is primarily in the medium sized company sector but we also work for very small (SME) and some very large companies. Read more about <a href="clients.htm">our clients.</a><br> We will undertake specific marketing projects but more often will manage the marketing for a client. This will include taking them through a strategic plan and managing and revising the <a href=" tactics.htm"> marketing tactics</a> effectively to achieve success. Read more about how we work and <a href="about.htm"> what makes us different. </a> <br> <h2><span class="subtitle"> Expert Business Advice <br> </span> </h2> Through our network of associates we are also able to provide an extensive range of <a href="advice.htm">expert business advice.</a><br> We work mainly, but not exclusively, in the business to business (B2B) sector in London and the Home Counties. <br><br> If you are looking to improve your marketing to create more and better sales then do <a href="contact.htm"> get in touch. </a> <br> <br><br>     <a href="contact.htm">Contact us for more information</a><br> <br> <a href="site_map.htm">View site map</a><br> <br><hr class="page-splits"> <img src="/web/20140301185806im_/http://www.altroy.co.uk/picts/spacer.gif" height="10" width="250" border="0" alt="image"><br> </td></tr></table>  </td><td align="center" valign="top" width="275"> <br><br> <br><br> <br>  <table cellpadding="0" cellspacing="0" border="0" width="250"><tr><td align="left" class="note-title"> Cookies<br> </td></tr><tr><td class="note-text"> This site uses cookies and by using the site you are consenting to this. <a href="cookies.htm">Find out why we use cookies</a> and how to manage your settings. </td></tr></table> <br><br> <br><br>  <table cellpadding="0" cellspacing="0" border="0" width="250"><tr><td align="left" class="note-title"> <p align="center"> Web sites<br> </p> </td></tr><tr><td class="note-text"> Proactive website development and management </td></tr></table> <br>  <a href="https://web.archive.org/web/20140301185806/http://www.supplieshouse.co.uk/" target="_blank"> <img src="/web/20140301185806im_/http://www.altroy.co.uk/picts/SH_web_icon.jpg" height="193" width="250" border="0" alt="web sites" class="borders"><br> </a> <br> </td><td align="center" valign="top">  <br> </td></tr><tr><td height="28" colspan="4">  <table cellpadding="0" cellspacing="0" border="0" width="660" class="footer-line"><tr><td> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="footer"><tr><td> <table cellpadding="0" cellspacing="6" border="0" width="100%" class="footertext"><tr><td align="left" valign="middle"> <script language="JavaScript" type="text/javascript" src="/web/20140301185806js_/http://www.altroy.co.uk/copyright.js"></script> </td><td align="right" valign="middle"> <script language="JavaScript" type="text/javascript" src="/web/20140301185806js_/http://www.altroy.co.uk/copyright-allwebco.js"></script> </td></tr></table> </td></tr></table> </td></tr></table>  <br> </td></tr></table>  </td></tr></table>  </body> </html>