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Why Brands Are Taking Charge of Their Own Resale Markets - Shopify Australia
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text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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data-component-name="button" data-mode="light" target="">Learn more</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/au/blog/resale"/><meta itemProp="dateModified" content="2022-04-21T18:58:05.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/au/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Why Brands Are Taking Charge of Their Own Resale Markets</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Why the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/lauren-strapagiel" class="no-underline" itemProp="url"><span itemProp="name">Lauren Strapagiel</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>21 Apr 2022</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782" alt="" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 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itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Clothing brand Tradlands was founded to be the opposite of fast fashion, with durable fabrics, classic silhouettes, and expert details designed to stand the test of time. Which also means that Tradlands goods often appear on resale apps like Poshmark—used but still in great condition, and ready for a new home.</p> <p>As demand for its secondhand items grows, Tradlands didn’t want to see a third-party app capture the market for its goods. So in April 2021, it launched its <a href="https://tradlands.com/pages/worn-well-exchange" target="_blank" rel="nofollow noopener noreferrer">Worn Well Exchange</a>, a channel for customers to buy and sell preloved items powered by Tradlands’ existing Shopify product catalog and features.</p> <p>“It’s always been part of our brand mission, that the pieces that we come out with season over season will go with pieces that we’ve come out with in the past,” says Mollie Dunn, the brand’s Assistant Creative Director. Offering pre-loved items means “having a way for those same pieces to get continuously loved, [while keeping] them out of landfills.”</p> <p>In just a year, Tradlands has seen 357 listings created for secondhand items, about 30 items listed per month, and 311 items resold to customers. Sellers get to choose between a cash payout—which Tradlands keeps a percentage of—or in-store credit, keeping them in the brand’s commerce loop. </p> <h2>Everything old is new again</h2> <p>There’s nothing new about the concept of purchasing <a href="/au/blog/211022217-sell-vintage-clothing-online" target="_blank">secondhand</a> goods. Thrift shops have existed since the mid-1800s, with organizations like Goodwill and the Salvation Army pioneering the concept. During the Industrial Revolution, thrifting became a way for low-income or immigrant communities to access more affordable clothing, and during the 1970s counterculture movement, it became a symbol of resistance against consumerist ideals.</p> <p>The target consumer for thrifting has shape-shifted over the decades, and today, backed by technology, brands are beginning to take control of their own secondary markets—a practice known as <a href="/au/retail/resale-programs" target="_blank">recommerce</a>.</p> <p>While recommerce is the same concept as resale or secondhand, it’s emerged as the modern term for the secondhand market, which has seen a renaissance, thanks to apps and online platforms like <a href="https://poshmark.com/" target="_blank" rel="nofollow noopener noreferrer">Poshmark</a>, <a href="https://www.depop.com/" target="_blank" rel="nofollow noopener noreferrer">Depop</a>, and <a href="https://www.thredup.com/" target="_blank" rel="nofollow noopener noreferrer">ThredUp</a>, as well as luxury <a href="/au/blog/what-is-consignment">consignment</a> reseller <a href="https://www.therealreal.com/" target="_blank" rel="nofollow noopener noreferrer">The RealReal</a>. </p> <figure><figcaption>Tradland's pre-loved section.</figcaption> </figure> <p>According to <a href="https://www.thredup.com/resale/#size-and-impact" target="_blank" rel="nofollow noopener noreferrer">a report from ThredUp</a>, the emerging resale market was worth $15 billion in 2021 and is expected to hit $47 billion by 2025. Younger generations are pushing this trend, with over 40% of millennial and Gen Z shoppers saying they’d purchased secondhand apparel, shoes, or accessories in the past 12 months. </p> <p>A huge draw of the recommerce movement is its direct connection to <a href="/au/blog/sustainable-clothing-brands" target="_blank">sustainability</a>, because it offers a second life to items that would otherwise end up in landfills. In addition to offering customers access to goods at more affordable prices, having a recommerce channel also highlights <a href="/au/blog/brand-values" target="_blank">brand values</a> and commitment to <a href="/au/blog/run-a-more-sustainable-business" target="_blank">greener practices</a>. </p> <p>With recommerce booming, brands are realizing that they’re missing out if they’re not offering a way for customers to buy and sell gently used and authenticated products. Lululemon announced <a href="https://www.cnbc.com/2022/04/12/lululemon-trade-in-resell-program-to-launch-this-month.html" target="_blank" rel="nofollow noopener noreferrer">it would be opening its own resale channel</a>, while IKEA <a href="https://www.forbes.com/sites/retailwire/2022/04/12/ikea-sees-sustainable-plan-in-secondhand-furniture/?sh=86a97841ee4e" target="_blank" rel="nofollow noopener noreferrer">recently expanded</a> its own resale program. Other brands that have launched recommerce programs include Madewell, Patagonia, Eileen Fisher, Floyd Home, and more.</p> <p>By owning its own recommerce channel, Tradlands can integrate features it already uses to market new items. On its <a href="https://tradlands.com/products/monty-tie-dye-turtleneck-1" target="_blank" rel="nofollow noopener noreferrer">pre-loved listings</a>, Tradlands includes its own high-quality product images, influencer pictures, and reviews—all things resale apps can’t compete with.</p> <p>“You can see how it looks on different body types and how it washes and how it wears. So it’s just a lot more information about the piece, keeping it in house that way,” Mollie says.</p> <h3></h3> <h2>Making recommerce as seamless as possible</h2> <p>Logistically, resale does mean some extra work. Handling every aspect of resale, the way The RealReal does, means intaking used items, assessing quality, photographing them, cataloging, uploading to the site, tracking inventory, and then finally shipping. It’s a lot to take on and requires staff and hours to get right.</p> <p>“It's a bit of an added layer of complexity, but we’ve had a lot of positive feedback from our community. So it’s all been worth it,” says Mollie. </p> <p>A handful of startups now offer technology that helps ease the process. Tradlands partners with <a href="https://recurate.com/" target="_blank" rel="nofollow noopener noreferrer">Recurate</a>, a service that helps brands establish their own resale channel from within their existing store and lets customers resell their authenticated purchases directly to one another. </p> <p>It’s one of a handful of startups trying to help sellers get a piece of the resale market. In addition to Recurate, there’s <a href="https://trove.co/" target="_blank" rel="nofollow noopener noreferrer">Trove</a>, <a href="https://www.treet.co/" target="_blank" rel="nofollow noopener noreferrer">Treet</a>, and now ThredUp <a href="https://raas.thredup.com/p/1" target="_blank" rel="nofollow noopener noreferrer">offering resale-as-a-service</a>. These companies take on the heavy lifting of the logistics of resale, such as shipping. </p> <p>While a brand like IKEA may have the resources to build out a fully in-house resale system, these third-party solutions make a lot of sense for brands who don’t have the capacity to staff a whole new division. For a small business, even a small volume of resale could be a large undertaking. And for a large company, the volume of resale items may be too much to take on.</p> <p>Treet, which works with companies including the shoe brand <a href="https://coclico.com/" target="_blank" rel="nofollow noopener noreferrer">Coclico</a>, makes it possible for customers to list products, print prepaid shipping labels, and earn either cash or store credit. According to Jake Disraeli, Treet’s co-founder and CEO, this creates customer loyalty: Right now, 56% of those who sell on Treet sites choose to take store credit, which means they’re reinvesting in the same brand, which can then leverage their own customer data to inform future resale efforts.</p> <figure><figcaption>Coclico's pre-loved section.</figcaption> </figure> <p>“There’s more inherent trust in that site, which leads to higher conversion,” Jake says.</p> <p>That trust also comes from seeing a brand you love making a public commitment to sustainability. According to the ThredUp report, one in three consumers care more about wearing sustainable apparel than they did before the pandemic, while 51% of consumers are more opposed to eco waste now than before the pandemic.</p> <p>“Younger generations are more conscious—they see resale as a way to still rotate their wardrobe in an environmentally conscious way,” Jake says.</p> <p>“We see recommerce and resale as an extension of life. The best thing you can do for an item is use it longer, just by buying a used good.”</p> <div class="clear"></div> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/au/blog/oova-market-research">How This Data Scientist Used Market Research to Launch A Successful Fertility Business</a></li><li class="mt-2"><a href="/au/blog/sell-on-amazon">How to Sell on Amazon- A 7 Step Beginner's Guide</a></li><li class="mt-2"><a href="/au/blog/sell-sex-toys">How To Sell Sex Toys Online in 2024</a></li><li class="mt-2"><a href="/au/blog/make-your-first-sale">How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)</a></li><li class="mt-2"><a href="/au/blog/fulfillment-services">7 Best Ecommerce Fulfillment Services (+ How to Choose One)</a></li><li class="mt-2"><a href="/au/blog/small-business-finance">The Entrepreneur's Guide to Small Business Finance</a></li><li class="mt-2"><a href="/au/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory">How Does Alibaba Work? A Guide to Safe Product Sourcing and Dropshipping</a></li><li class="mt-2"><a href="/au/blog/product-research">Product Research in 2024 - How to Find Product Ideas</a></li><li class="mt-2"><a href="/au/blog/ar-shopping">The ROI on AR- How Augmented Reality is Boosting Ecommerce Sales</a></li><li class="mt-2"><a href="/au/blog/instagram-product-tagging">What Instagram’s New Product Tagging Feature Means for Your Brand</a></li></ul></div><div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Resale market FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is the resale industry?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">The resale industry is a market where used goods are bought and sold. This includes items such as clothing, furniture, electronics, and more. Resale stores and online marketplaces are becoming increasingly popular, as they provide an affordable way to buy and sell used items.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How big is the resell market?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">The size of the resell market is difficult to measure, but the global market value is estimated to be around $25 billion. This figure is expected to grow rapidly in the coming years, with the introduction of new technologies such as blockchain and machine learning, as well as increasing consumer demand for pre-owned goods.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Why resale is growing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Resale is growing because of the rise of digital marketplaces, the emergence of conscious consumerism, and the increasing demand for secondhand goods. With digital marketplaces such as eBay and Depop, it has become easier for people to buy and sell secondhand goods, leading to an increase in the resale market. At the same time, people are becoming more conscious of their environmental impact and the value of their purchases, leading to an increased demand for secondhand goods. Finally, people are becoming more cost-conscious and are looking for ways to save money, making secondhand goods an attractive option.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Why is reselling so popular?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Reselling is popular because it offers a way to make money while doing something you enjoy. It also requires little investment, and the potential for profit is high. Additionally, reselling allows people to be creative and express their individual style. It is a great way to make money from something you already own, or from items you can find in thrift stores or other outlets.</div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/lauren-strapagiel" class="no-underline" itemProp="url"><span itemProp="name">Lauren Strapagiel</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>21 Apr 2022</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 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expert details designed to stand the test of time. Which also means that Tradlands goods often appear on resale apps like Poshmark—used but still in great condition, and ready for a new home.\u003c/p\u003e\n\u003cp\u003eAs demand for its secondhand items grows, Tradlands didn’t want to see a third-party app capture the market for its goods. So in April 2021, it launched its \u003ca href=\"https://tradlands.com/pages/worn-well-exchange\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eWorn Well Exchange\u003c/a\u003e, a channel for customers to buy and sell preloved items powered by Tradlands’ existing Shopify product catalog and features.\u003c/p\u003e\n\u003cp\u003e“It’s always been part of our brand mission, that the pieces that we come out with season over season will go with pieces that we’ve come out with in the past,” says Mollie Dunn, the brand’s Assistant Creative Director. Offering pre-loved items means “having a way for those same pieces to get continuously loved, [while keeping] them out of landfills.”\u003c/p\u003e\n\u003cp\u003eIn just a year, Tradlands has seen 357 listings created for secondhand items, about 30 items listed per month, and 311 items resold to customers. Sellers get to choose between a cash payout—which Tradlands keeps a percentage of—or in-store credit, keeping them in the brand’s commerce loop. \u003c/p\u003e\n\u003ch2\u003eEverything old is new again\u003c/h2\u003e\n\u003cp\u003eThere’s nothing new about the concept of purchasing \u003ca href=\"https://www.shopify.com/blog/211022217-sell-vintage-clothing-online\" target=\"_blank\" rel=\"noopener noreferrer\"\u003esecondhand\u003c/a\u003e goods. Thrift shops have existed since the mid-1800s, with organizations like Goodwill and the Salvation Army pioneering the concept. During the Industrial Revolution, thrifting became a way for low-income or immigrant communities to access more affordable clothing, and during the 1970s counterculture movement, it became a symbol of resistance against consumerist ideals.\u003c/p\u003e\n\u003cp\u003eThe target consumer for thrifting has shape-shifted over the decades, and today, backed by technology, brands are beginning to take control of their own secondary markets—a practice known as \u003ca href=\"/retail/resale-programs\" target=\"_blank\"\u003erecommerce\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhile recommerce is the same concept as resale or secondhand, it’s emerged as the modern term for the secondhand market, which has seen a renaissance, thanks to apps and online platforms like \u003ca href=\"https://poshmark.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ePoshmark\u003c/a\u003e, \u003ca href=\"https://www.depop.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eDepop\u003c/a\u003e, and \u003ca href=\"https://www.thredup.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eThredUp\u003c/a\u003e, as well as luxury \u003ca href=\"https://www.shopify.com/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e reseller \u003ca href=\"https://www.therealreal.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eThe RealReal\u003c/a\u003e. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eTradland's pre-loved section.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAccording to \u003ca href=\"https://www.thredup.com/resale/#size-and-impact\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ea report from ThredUp\u003c/a\u003e, the emerging resale market was worth $15 billion in 2021 and is expected to hit $47 billion by 2025. Younger generations are pushing this trend, with over 40% of millennial and Gen Z shoppers saying they’d purchased secondhand apparel, shoes, or accessories in the past 12 months. \u003c/p\u003e\n\u003cp\u003eA huge draw of the recommerce movement is its direct connection to \u003ca href=\"https://www.shopify.com/blog/sustainable-clothing-brands\" target=\"_blank\" rel=\"noopener noreferrer\"\u003esustainability\u003c/a\u003e, because it offers a second life to items that would otherwise end up in landfills. In addition to offering customers access to goods at more affordable prices, having a recommerce channel also highlights \u003ca href=\"https://www.shopify.com/blog/brand-values\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ebrand values\u003c/a\u003e and commitment to \u003ca href=\"https://www.shopify.com/blog/run-a-more-sustainable-business\" target=\"_blank\" rel=\"noopener noreferrer\"\u003egreener practices\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWith recommerce booming, brands are realizing that they’re missing out if they’re not offering a way for customers to buy and sell gently used and authenticated products. Lululemon announced \u003ca href=\"https://www.cnbc.com/2022/04/12/lululemon-trade-in-resell-program-to-launch-this-month.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eit would be opening its own resale channel\u003c/a\u003e, while IKEA \u003ca href=\"https://www.forbes.com/sites/retailwire/2022/04/12/ikea-sees-sustainable-plan-in-secondhand-furniture/?sh=86a97841ee4e\" target=\"_blank\" rel=\"noopener noreferrer\"\u003erecently expanded\u003c/a\u003e its own resale program. Other brands that have launched recommerce programs include Madewell, Patagonia, Eileen Fisher, Floyd Home, and more.\u003c/p\u003e\n\u003cp\u003eBy owning its own recommerce channel, Tradlands can integrate features it already uses to market new items. On its \u003ca href=\"https://tradlands.com/products/monty-tie-dye-turtleneck-1\" target=\"_blank\" rel=\"noopener noreferrer\"\u003epre-loved listings\u003c/a\u003e, Tradlands includes its own high-quality product images, influencer pictures, and reviews—all things resale apps can’t compete with.\u003c/p\u003e\n\u003cp\u003e“You can see how it looks on different body types and how it washes and how it wears. So it’s just a lot more information about the piece, keeping it in house that way,” Mollie says.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eReady to create your business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003ch2\u003eMaking recommerce as seamless as possible\u003c/h2\u003e\n\u003cp\u003eLogistically, resale does mean some extra work. Handling every aspect of resale, the way The RealReal does, means intaking used items, assessing quality, photographing them, cataloging, uploading to the site, tracking inventory, and then finally shipping. It’s a lot to take on and requires staff and hours to get right.\u003c/p\u003e\n\u003cp\u003e“It's a bit of an added layer of complexity, but we’ve had a lot of positive feedback from our community. So it’s all been worth it,” says Mollie. \u003c/p\u003e\n\u003cp\u003eA handful of startups now offer technology that helps ease the process. Tradlands partners with \u003ca href=\"https://recurate.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRecurate\u003c/a\u003e, a service that helps brands establish their own resale channel from within their existing store and lets customers resell their authenticated purchases directly to one another. \u003c/p\u003e\n\u003cp\u003eIt’s one of a handful of startups trying to help sellers get a piece of the resale market. In addition to Recurate, there’s \u003ca href=\"https://trove.co/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTrove\u003c/a\u003e, \u003ca href=\"https://www.treet.co/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTreet\u003c/a\u003e, and now ThredUp \u003ca href=\"https://raas.thredup.com/p/1\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eoffering resale-as-a-service\u003c/a\u003e. These companies take on the heavy lifting of the logistics of resale, such as shipping. \u003c/p\u003e\n\u003cp\u003eWhile a brand like IKEA may have the resources to build out a fully in-house resale system, these third-party solutions make a lot of sense for brands who don’t have the capacity to staff a whole new division. For a small business, even a small volume of resale could be a large undertaking. And for a large company, the volume of resale items may be too much to take on.\u003c/p\u003e\n\u003cp\u003eTreet, which works with companies including the shoe brand \u003ca href=\"https://coclico.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eCoclico\u003c/a\u003e, makes it possible for customers to list products, print prepaid shipping labels, and earn either cash or store credit. According to Jake Disraeli, Treet’s co-founder and CEO, this creates customer loyalty: Right now, 56% of those who sell on Treet sites choose to take store credit, which means they’re reinvesting in the same brand, which can then leverage their own customer data to inform future resale efforts.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eCoclico's pre-loved section.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“There’s more inherent trust in that site, which leads to higher conversion,” Jake says.\u003c/p\u003e\n\u003cp\u003eThat trust also comes from seeing a brand you love making a public commitment to sustainability. According to the ThredUp report, one in three consumers care more about wearing sustainable apparel than they did before the pandemic, while 51% of consumers are more opposed to eco waste now than before the pandemic.\u003c/p\u003e\n\u003cp\u003e“Younger generations are more conscious—they see resale as a way to still rotate their wardrobe in an environmentally conscious way,” Jake says.\u003c/p\u003e\n\u003cp\u003e“We see recommerce and resale as an extension of life. The best thing you can do for an item is use it longer, just by buying a used good.”\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eResale market FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the resale industry?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe resale industry is a market where used goods are bought and sold. This includes items such as clothing, furniture, electronics, and more. Resale stores and online marketplaces are becoming increasingly popular, as they provide an affordable way to buy and sell used items.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow big is the resell market?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe size of the resell market is difficult to measure, but the global market value is estimated to be around $25 billion. This figure is expected to grow rapidly in the coming years, with the introduction of new technologies such as blockchain and machine learning, as well as increasing consumer demand for pre-owned goods.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy resale is growing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eResale is growing because of the rise of digital marketplaces, the emergence of conscious consumerism, and the increasing demand for secondhand goods. With digital marketplaces such as eBay and Depop, it has become easier for people to buy and sell secondhand goods, leading to an increase in the resale market. At the same time, people are becoming more conscious of their environmental impact and the value of their purchases, leading to an increased demand for secondhand goods. Finally, people are becoming more cost-conscious and are looking for ways to save money, making secondhand goods an attractive option.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy is reselling so popular?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eReselling is popular because it offers a way to make money while doing something you enjoy. It also requires little investment, and the potential for profit is high. Additionally, reselling allows people to be creative and express their individual style. It is a great way to make money from something you already own, or from items you can find in thrift stores or other outlets.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Why the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/resale.png?v=1650559256\" alt=\"\"\u003e\u003c/p\u003e\n\u003cp\u003eWhy the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Why Brands Are Taking Charge of Their Own Resale Markets","description":"Why the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps."},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How This Data Scientist Used Market Research to Launch A Successful Fertility Business\",\"url\":\"blog/oova-market-research\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"How To Sell Sex Toys Online in 2024\",\"url\":\"blog/sell-sex-toys\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"7 Best Ecommerce Fulfillment Services (+ How to Choose One)\",\"url\":\"blog/fulfillment-services\"},{\"title\":\"The Entrepreneur's Guide to Small Business Finance\",\"url\":\"blog/small-business-finance\"},{\"title\":\"How Does Alibaba Work? A Guide to Safe Product Sourcing and Dropshipping\",\"url\":\"blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"},{\"title\":\"Product Research in 2024 - How to Find Product Ideas\",\"url\":\"blog/product-research\"},{\"title\":\"The ROI on AR- How Augmented Reality is Boosting Ecommerce Sales\",\"url\":\"blog/ar-shopping\"},{\"title\":\"What Instagram’s New Product Tagging Feature Means for Your Brand\",\"url\":\"blog/instagram-product-tagging\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/resale.png?v=1729280697","imageAltText":null,"imageClass":"","modifiedAt":"21 Apr 2022","modifiedAtRaw":"2022-04-21T18:58:05Z"},"metaDescription":"Why the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps.","contentHtml":"\u003cp\u003eClothing brand Tradlands was founded to be the opposite of fast fashion, with durable fabrics, classic silhouettes, and expert details designed to stand the test of time. Which also means that Tradlands goods often appear on resale apps like Poshmark—used but still in great condition, and ready for a new home.\u003c/p\u003e\n\u003cp\u003eAs demand for its secondhand items grows, Tradlands didn’t want to see a third-party app capture the market for its goods. So in April 2021, it launched its \u003ca href=\"https://tradlands.com/pages/worn-well-exchange\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eWorn Well Exchange\u003c/a\u003e, a channel for customers to buy and sell preloved items powered by Tradlands’ existing Shopify product catalog and features.\u003c/p\u003e\n\u003cp\u003e“It’s always been part of our brand mission, that the pieces that we come out with season over season will go with pieces that we’ve come out with in the past,” says Mollie Dunn, the brand’s Assistant Creative Director. Offering pre-loved items means “having a way for those same pieces to get continuously loved, [while keeping] them out of landfills.”\u003c/p\u003e\n\u003cp\u003eIn just a year, Tradlands has seen 357 listings created for secondhand items, about 30 items listed per month, and 311 items resold to customers. Sellers get to choose between a cash payout—which Tradlands keeps a percentage of—or in-store credit, keeping them in the brand’s commerce loop.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eEverything old is new again\u003c/h2\u003e\n\u003cp\u003eThere’s nothing new about the concept of purchasing \u003ca href=\"/au/blog/211022217-sell-vintage-clothing-online\" target=\"_blank\"\u003esecondhand\u003c/a\u003e goods. Thrift shops have existed since the mid-1800s, with organizations like Goodwill and the Salvation Army pioneering the concept. During the Industrial Revolution, thrifting became a way for low-income or immigrant communities to access more affordable clothing, and during the 1970s counterculture movement, it became a symbol of resistance against consumerist ideals.\u003c/p\u003e\n\u003cp\u003eThe target consumer for thrifting has shape-shifted over the decades, and today, backed by technology, brands are beginning to take control of their own secondary markets—a practice known as \u003ca href=\"/au/retail/resale-programs\" target=\"_blank\"\u003erecommerce\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhile recommerce is the same concept as resale or secondhand, it’s emerged as the modern term for the secondhand market, which has seen a renaissance, thanks to apps and online platforms like \u003ca href=\"https://poshmark.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ePoshmark\u003c/a\u003e, \u003ca href=\"https://www.depop.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eDepop\u003c/a\u003e, and \u003ca href=\"https://www.thredup.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eThredUp\u003c/a\u003e, as well as luxury \u003ca href=\"/au/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e reseller \u003ca href=\"https://www.therealreal.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eThe RealReal\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eTradland's pre-loved section.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAccording to \u003ca href=\"https://www.thredup.com/resale/#size-and-impact\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ea report from ThredUp\u003c/a\u003e, the emerging resale market was worth $15 billion in 2021 and is expected to hit $47 billion by 2025. Younger generations are pushing this trend, with over 40% of millennial and Gen Z shoppers saying they’d purchased secondhand apparel, shoes, or accessories in the past 12 months.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eA huge draw of the recommerce movement is its direct connection to \u003ca href=\"/au/blog/sustainable-clothing-brands\" target=\"_blank\"\u003esustainability\u003c/a\u003e, because it offers a second life to items that would otherwise end up in landfills. In addition to offering customers access to goods at more affordable prices, having a recommerce channel also highlights \u003ca href=\"/au/blog/brand-values\" target=\"_blank\"\u003ebrand values\u003c/a\u003e and commitment to \u003ca href=\"/au/blog/run-a-more-sustainable-business\" target=\"_blank\"\u003egreener practices\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith recommerce booming, brands are realizing that they’re missing out if they’re not offering a way for customers to buy and sell gently used and authenticated products. Lululemon announced \u003ca href=\"https://www.cnbc.com/2022/04/12/lululemon-trade-in-resell-program-to-launch-this-month.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eit would be opening its own resale channel\u003c/a\u003e, while IKEA \u003ca href=\"https://www.forbes.com/sites/retailwire/2022/04/12/ikea-sees-sustainable-plan-in-secondhand-furniture/?sh=86a97841ee4e\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003erecently expanded\u003c/a\u003e its own resale program. Other brands that have launched recommerce programs include Madewell, Patagonia, Eileen Fisher, Floyd Home, and more.\u003c/p\u003e\n\u003cp\u003eBy owning its own recommerce channel, Tradlands can integrate features it already uses to market new items. On its \u003ca href=\"https://tradlands.com/products/monty-tie-dye-turtleneck-1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003epre-loved listings\u003c/a\u003e, Tradlands includes its own high-quality product images, influencer pictures, and reviews—all things resale apps can’t compete with.\u003c/p\u003e\n\u003cp\u003e“You can see how it looks on different body types and how it washes and how it wears. So it’s just a lot more information about the piece, keeping it in house that way,” Mollie says.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\n\u003ch2\u003eMaking recommerce as seamless as possible\u003c/h2\u003e\n\u003cp\u003eLogistically, resale does mean some extra work. Handling every aspect of resale, the way The RealReal does, means intaking used items, assessing quality, photographing them, cataloging, uploading to the site, tracking inventory, and then finally shipping. It’s a lot to take on and requires staff and hours to get right.\u003c/p\u003e\n\u003cp\u003e“It's a bit of an added layer of complexity, but we’ve had a lot of positive feedback from our community. So it’s all been worth it,” says Mollie.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eA handful of startups now offer technology that helps ease the process. Tradlands partners with \u003ca href=\"https://recurate.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eRecurate\u003c/a\u003e, a service that helps brands establish their own resale channel from within their existing store and lets customers resell their authenticated purchases directly to one another.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIt’s one of a handful of startups trying to help sellers get a piece of the resale market. In addition to Recurate, there’s \u003ca href=\"https://trove.co/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTrove\u003c/a\u003e, \u003ca href=\"https://www.treet.co/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTreet\u003c/a\u003e, and now ThredUp \u003ca href=\"https://raas.thredup.com/p/1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eoffering resale-as-a-service\u003c/a\u003e. These companies take on the heavy lifting of the logistics of resale, such as shipping.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhile a brand like IKEA may have the resources to build out a fully in-house resale system, these third-party solutions make a lot of sense for brands who don’t have the capacity to staff a whole new division. For a small business, even a small volume of resale could be a large undertaking. And for a large company, the volume of resale items may be too much to take on.\u003c/p\u003e\n\u003cp\u003eTreet, which works with companies including the shoe brand \u003ca href=\"https://coclico.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCoclico\u003c/a\u003e, makes it possible for customers to list products, print prepaid shipping labels, and earn either cash or store credit. According to Jake Disraeli, Treet’s co-founder and CEO, this creates customer loyalty: Right now, 56% of those who sell on Treet sites choose to take store credit, which means they’re reinvesting in the same brand, which can then leverage their own customer data to inform future resale efforts.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eCoclico's pre-loved section.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“There’s more inherent trust in that site, which leads to higher conversion,” Jake says.\u003c/p\u003e\n\u003cp\u003eThat trust also comes from seeing a brand you love making a public commitment to sustainability. According to the ThredUp report, one in three consumers care more about wearing sustainable apparel than they did before the pandemic, while 51% of consumers are more opposed to eco waste now than before the pandemic.\u003c/p\u003e\n\u003cp\u003e“Younger generations are more conscious—they see resale as a way to still rotate their wardrobe in an environmentally conscious way,” Jake says.\u003c/p\u003e\n\u003cp\u003e“We see recommerce and resale as an extension of life. The best thing you can do for an item is use it longer, just by buying a used good.”\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/oova-market-research\"\u003eHow This Data Scientist Used Market Research to Launch A Successful Fertility Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/sell-on-amazon\"\u003eHow to Sell on Amazon- A 7 Step Beginner's Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/sell-sex-toys\"\u003eHow To Sell Sex Toys Online in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/make-your-first-sale\"\u003eHow To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/fulfillment-services\"\u003e7 Best Ecommerce Fulfillment Services (+ How to Choose One)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/small-business-finance\"\u003eThe Entrepreneur's Guide to Small Business Finance\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eHow Does Alibaba Work? A Guide to Safe Product Sourcing and Dropshipping\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/product-research\"\u003eProduct Research in 2024 - How to Find Product Ideas\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/ar-shopping\"\u003eThe ROI on AR- How Augmented Reality is Boosting Ecommerce Sales\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/instagram-product-tagging\"\u003eWhat Instagram’s New Product Tagging Feature Means for Your Brand\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eResale market FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the resale industry?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe resale industry is a market where used goods are bought and sold. This includes items such as clothing, furniture, electronics, and more. Resale stores and online marketplaces are becoming increasingly popular, as they provide an affordable way to buy and sell used items.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow big is the resell market?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe size of the resell market is difficult to measure, but the global market value is estimated to be around $25 billion. This figure is expected to grow rapidly in the coming years, with the introduction of new technologies such as blockchain and machine learning, as well as increasing consumer demand for pre-owned goods.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy resale is growing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eResale is growing because of the rise of digital marketplaces, the emergence of conscious consumerism, and the increasing demand for secondhand goods. With digital marketplaces such as eBay and Depop, it has become easier for people to buy and sell secondhand goods, leading to an increase in the resale market. At the same time, people are becoming more conscious of their environmental impact and the value of their purchases, leading to an increased demand for secondhand goods. Finally, people are becoming more cost-conscious and are looking for ways to save money, making secondhand goods an attractive option.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy is reselling so popular?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eReselling is popular because it offers a way to make money while doing something you enjoy. It also requires little investment, and the potential for profit is high. Additionally, reselling allows people to be creative and express their individual style. It is a great way to make money from something you already own, or from items you can find in thrift stores or other outlets.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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