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<script type="text/javascript"> // Send the user straight to the content (omitting the gate) if they // have already filled out a "content download" form. if (localStorage.formdata_ContentDownloadFormSubmitted) { var current_url = window.location.href.split('?')[0]; var params = document.location.search; if (current_url.indexOf('view') === -1) { window.location.href = current_url + 'view' + params; } else { setTimeout(() => { if (typeof Munchkin !== 'undefined') { Munchkin.munchkinFunction('visitWebPage', { 'url': current_url, 'params': params }); } }, 500); } } </script> <!DOCTYPE html> <html class="no-js" lang="en-US" prefix="og: https://ogp.me/ns#"> <head> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="format-detection" content="telephone=no"> <meta name="robots" content="max-image-preview:large"> <title> Digital Marketing Trends 2025 | Brandwatch </title>  <link rel="preconnect" href="https://connect.facebook.net" /> <link rel="dns-prefetch" href="https://connect.facebook.net" /> <link rel="preconnect" href="https://s14415.pcdn.co" /> <link rel="dns-prefetch" href="https://s14415.pcdn.co" /> <link rel="preconnect" href="https://www.googletagmanager.com" /> <link rel="dns-prefetch" href="https://www.googletagmanager.com" /> <link rel="preconnect" href="https://cdn.optimizely.com" /> <link rel="dns-prefetch" href="https://cdn.optimizely.com" /> <link rel="preconnect" href="https://script.hotjar.com" /> <link rel="dns-prefetch" href="https://script.hotjar.com" /> <link rel="preconnect" href="https://cdn.bizible.com" /> <link rel="dns-prefetch" href="https://cdn.bizible.com" /> <link rel="preconnect" href="https://js.driftt.com" /> <link rel="dns-prefetch" href="https://js.driftt.com" /> <link rel="preconnect" href="https://www.google-analytics.com" /> <link rel="dns-prefetch" href="https://www.google-analytics.com" /> <link rel="preconnect" href="https://munchkin.marketo.net/" /> <link rel="dns-prefetch" href="https://munchkin.marketo.net/" /> <link rel="preconnect" href="https://euob.segreencolumn.com" crossorigin> <link rel="dns-prefetch" href="https://euob.segreencolumn.com">  <link rel='alternate' href='https://www.brandwatch.com/reports/digital-marketing-trends-2025/' hreflang='en' />  <script async src="https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js" data-ch="cheq4ppc" class="ct_clicktrue_43272" data-jsonp="onCheqResponse"></script> <script> document.addEventListener("DOMContentLoaded", function() { if (typeof MktoForms2 !== 'undefined') { MktoForms2.whenReady(function(form) { if (window._cq && typeof window._cq.cheqFormReady === 'function') { window._cq.cheqFormReady(form.getFormElem()); } else { window._cq = window._cq || {}; window._cq.form = form.getFormElem(); } }); } else { console.error("MktoForms2 is not defined."); } }); </script>   <script> window.api_url = "https://www.brandwatch.com/wp-json/" window.site_url = "https://www.brandwatch.com" window.nonce = "00501dfcda" function is_IE(userAgent) { userAgent = userAgent || navigator.userAgent; return userAgent.indexOf('MSIE ') > -1 || userAgent.indexOf('Trident/') > -1; } if (is_IE()) { document.documentElement.className += ' is-ie'; alert('Brandwatch no longer supports Internet Explorer. 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</script>   <script id="head_scripts"> // Set JS enabled class // This must run as soon as possible to minimise render jank // ----------------------------------------------------------------- document.documentElement.classList.add('js'); document.documentElement.classList.remove('no-js'); // Detect Chrome on iOS in order to disable buggy animations and transtions in css // ----------------------------------------------------------------- if (navigator.userAgent.match('CriOS')) { document.documentElement.className += ' is-chrome-ios'; } // Promise polyfill // ----------------------------------------------------------------- // Promises Polyfill - https://github.com/taylorhakes/promise-polyfill !function(e){function n(){}function t(e,n){return function(){e.apply(n,arguments)}}function o(e){if("object"!=typeof this)throw new TypeError("Promises must be constructed via new");if("function"!=typeof e)throw new TypeError("not a function");this._state=0,this._handled=!1,this._value=void 0,this._deferreds=[],s(e,this)}function i(e,n){for(;3===e._state;)e=e._value;return 0===e._state?void e._deferreds.push(n):(e._handled=!0,void o._immediateFn(function(){var t=1===e._state?n.onFulfilled:n.onRejected;if(null===t)return void(1===e._state?r:u)(n.promise,e._value);var o;try{o=t(e._value)}catch(i){return void u(n.promise,i)}r(n.promise,o)}))}function r(e,n){try{if(n===e)throw new TypeError("A promise cannot be resolved with itself.");if(n&&("object"==typeof n||"function"==typeof n)){var i=n.then;if(n instanceof o)return e._state=3,e._value=n,void f(e);if("function"==typeof i)return void s(t(i,n),e)}e._state=1,e._value=n,f(e)}catch(r){u(e,r)}}function u(e,n){e._state=2,e._value=n,f(e)}function f(e){2===e._state&&0===e._deferreds.length&&o._immediateFn(function(){e._handled||o._unhandledRejectionFn(e._value)});for(var n=0,t=e._deferreds.length;n<t;n++)i(e,e._deferreds[n]);e._deferreds=null}function c(e,n,t){this.onFulfilled="function"==typeof e?e:null,this.onRejected="function"==typeof n?n:null,this.promise=t}function s(e,n){var t=!1;try{e(function(e){t||(t=!0,r(n,e))},function(e){t||(t=!0,u(n,e))})}catch(o){if(t)return;t=!0,u(n,o)}}var a=setTimeout;o.prototype["catch"]=function(e){return this.then(null,e)},o.prototype.then=function(e,t){var o=new this.constructor(n);return i(this,new c(e,t,o)),o},o.all=function(e){var n=Array.prototype.slice.call(e);return new o(function(e,t){function o(r,u){try{if(u&&("object"==typeof u||"function"==typeof u)){var f=u.then;if("function"==typeof f)return void f.call(u,function(e){o(r,e)},t)}n[r]=u,0===--i&&e(n)}catch(c){t(c)}}if(0===n.length)return e([]);for(var i=n.length,r=0;r<n.length;r++)o(r,n[r])})},o.resolve=function(e){return e&&"object"==typeof e&&e.constructor===o?e:new o(function(n){n(e)})},o.reject=function(e){return new o(function(n,t){t(e)})},o.race=function(e){return new o(function(n,t){for(var o=0,i=e.length;o<i;o++)e[o].then(n,t)})},o._immediateFn="function"==typeof setImmediate&&function(e){setImmediate(e)}||function(e){a(e,0)},o._unhandledRejectionFn=function(e){"undefined"!=typeof console&&console&&console.warn("Possible Unhandled Promise Rejection:",e)},o._setImmediateFn=function(e){o._immediateFn=e},o._setUnhandledRejectionFn=function(e){o._unhandledRejectionFn=e},"undefined"!=typeof module&&module.exports?module.exports=o:e.Promise||(e.Promise=o)}(this); // CustomEvent polyfill // ----------------------------------------------------------------- // // CustomEvent -- polyfill for IE11 // -- adapted from Mozilla's: https://developer.mozilla.org/en-US/docs/Web/API/CustomEvent/CustomEvent#Polyfill // // if (typeof window.CustomEvent !== 'function') { var default_event_params = { bubbles: false, cancelable: false, detail: undefined, }; var CustomEvent = function(event_type, params) { params = params || default_event_params; var ev = document.createEvent('CustomEvent'); ev.initCustomEvent(event_type, params.bubbles, params.cancelable, params.detail); return ev; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; } // global ajax helpers (global version of some helpers from Ben Halls 'nayjax' npm package used in core) // ----------------------------------------------------------------- // NB: Uses Promises - Must be loaded after Promise Polyfill // Suggest at some point, just move to importing nayjax from a header-specific compiled module. // - To allow both header & footer js to access nayjax, could write in the _module.js file: // import nayjax from 'nayjax'; // window.nayjax = nayjax; // - Then footer modules would use window.nayjax instead of "import 'nayjax'" // - (Similar for crumblr) // global_request() - private, -> promise // --------------------------------- // errors (stringly typed): // - network error - unreachable / interrupted // - request error - 400 codes // - server error - 500 codes // - aborted - .abort() called function global_request(url, method, data_url_encoded, cb_progress) { const xhr = new XMLHttpRequest; const promise = new Promise(function(succeed, fail) { xhr.addEventListener('error', function() { fail('network error'); }); xhr.addEventListener('abort', function() { fail('aborted'); }); if (typeof cb_progress === 'function') { xhr.addEventListener('progress', cb_progress); } xhr.addEventListener('readystatechange', function() { if (xhr.readyState !== 4) { return; } if (xhr.status >= 400 && xhr.status < 500) { fail('request error'); } else if (xhr.status >= 500) { fail('server error'); } else if (xhr.status === 0) { fail('network error'); } else { succeed(xhr.responseText); } }); }); xhr.open(method, url, true); if (typeof data_url_encoded === 'string') { xhr.setRequestHeader('Content-type', 'application/x-www-form-urlencoded'); xhr.send(data_url_encoded); } else { xhr.send(); } return promise; } function global_ajax_post(url, cb_progress) { return global_request(url, 'post', null, cb_progress); } function global_ajax_post_json(url, cb_progress) { return global_ajax_post(url, cb_progress).then(function(response_text) { try { return JSON.parse(response_text); } catch (err) { throw 'invalid json'; } }); } // global crumblr (global version of core cookies/crumblr.js) // ----------------------------------------------------------------- function global_get_cookie(name) { var name_eq = name + '='; var matching_cookie = document.cookie.split(';') .map(function(c) { return c.trim(); }) .filter(function(c) { return c.indexOf(name_eq) === 0; })[0]; return matching_cookie !== undefined ? matching_cookie.substring(name_eq.length) : null; } function global_set_cookie(name, value, expires_in_days_hence, path, domain) { var t = new Date(); if (typeof expires_in_days_hence === 'number') { t.setMilliseconds((new Date()).getMilliseconds() + expires_in_days_hence * 1000 * 3600 * 24); } var parts = [ name + '=' + value, expires_in_days_hence ? ('; expires=' + t.toUTCString()) : '', path ? ('; path=' + path) : '; path=/', domain ? ('; domain=' + domain) : '', ]; document.cookie = parts.join(''); } function global_delete_cookie(name, path, domain) { global_set_cookie(name, '', -1, path, domain); } // global geo ip // ----------------------------------------------------------------- // // script_global_geo_ip.js - provide geolocation data. promise-based. must load after promise polyfill. // - see here for country codes: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 // https://ipstack.com/documentation // const cookie_name = 'bw_geo'; const cookie_days = 5; function global_get_user_geo_location() { // Note: 1) This function is ran once (right here on line 44). // 2) It creates window.global_geo_ip_promise which is then referenced elsewhere. // This allows for one async call the geo ip API, limiting the number of requests. if (window.global_geo_ip_promise) { return false; } const geo_cookie = global_get_geo_cookie(); // 1. If cookie is set, resolve window.global_geo_ip_promise (set on line 31). if (geo_cookie !== null && is_object(geo_cookie)) { window.global_geo_ip_promise = Promise.resolve(geo_cookie); } // 2. If cookie doesn’t exist - make async request && set window.global_geo_ip_promise. else { window.global_geo_ip_promise = global_ajax_post_json('/wp-json/all/identify?no-cache=101%20|%20jq%20%27.%20|%20{ip:%20.ip,%20country_code:.country_code,%20region_code:.region_code}%20%27') .then((data) => { if (data.constructor !== Object || !data.hasOwnProperty('country_code')) { throw 'invalid ipstack return data'; } global_set_geo_cookie(JSON.stringify({ country_code: data.country_code, region_code: data.region_code })); return { country_code: data.country_code, region_code: data.region_code }; }) .catch((err) => { global_set_geo_cookie('FailedGeoIPCheck'); // Could be problem with Ipstack, AdBlocker etc }); } } global_get_user_geo_location(); // helpers // ------------------------------------- function global_get_geo_cookie() { return global_get_cookie(cookie_name); } function global_set_geo_cookie(value) { global_set_cookie(cookie_name, value, cookie_days); } function is_object(cookie) { try { return !!JSON.parse(cookie); } catch (e) { return false; } } // GCLID // ----------------------------------------------------------------- // // script_global_gclid.js // // Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the // campaign and other attributes of the click associated with the ad for ad tracking and // campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting. // It’s required for Google Ads website conversion tracking and also used to link data between // Google Ads and Google Analytics. It can also be used in conjunction with features like // offline conversion tracking. // function getParam(p) { const match = RegExp(`[?&]${p}=([^&]*)`).exec(window.location.search); return match && decodeURIComponent(match[1].replace(/\+/g, " ")); } function getExpiryRecord(value) { const expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds const expiryDate = new Date().getTime() + expiryPeriod; return { value, expiryDate, }; } function addGclid() { const gclidParam = getParam("gclid"); const gclidFormFields = ["Google_Click_ID_gclid__c", "GCLID__c"]; // all possible gclid form field ids here let gclidRecord = null; let currGclidFormField; const gclsrcParam = getParam("gclsrc"); const isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf("aw") !== -1; gclidFormFields.forEach((field) => { if (document.getElementById(field)) { currGclidFormField = document.getElementById(field); } }); if (gclidParam && isGclsrcValid) { gclidRecord = getExpiryRecord(gclidParam); localStorage.setItem("gclid", JSON.stringify(gclidRecord)); } const gclid = gclidRecord || JSON.parse(localStorage.getItem("gclid")); const isGclidValid = gclid && new Date().getTime() < gclid.expiryDate; if (currGclidFormField && isGclidValid) { currGclidFormField.value = gclid.value; } } window.addEventListener("load", addGclid); // GDPR // ----------------------------------------------------------------- function global_gdpr_countries() { return [ 'AT', // Austria 'BE', // Belgium 'BG', // Bulgaria 'HR', // Croatia (Code taken from name in Croatian: Hrvatska) 'CY', // Cyprus 'CZ', // Czechia (Previous ISO country name: Czech Republic) 'DK', // Denmark 'EU', // Europoean Union 'EE', // Estonia (Code taken from name in Estonian: Eesti) 'FI', // Finland 'FR', // France 'DE', // Germany 'GR', // Greece 'HU', // Hungary 'IS', // Iceland (Code taken from name in Icelandic: Ísland) 'IE', // Ireland 'IT', // Italy 'LV', // Latvia 'LI', // Liechtenstein 'LT', // Lithuania 'LU', // Luxembourg 'MT', // Malta 'NL', // Netherlands 'NO', // Norway 'PL', // Poland 'PT', // Portugal 'RO', // Romania 'SK', // Slovakia 'SI', // Slovenia 'ES', // Spain 'SE', // Sweden 'CH', // Switzerland (Code taken from name in Latin: Confoederatio Helvetica) 'GB', // Great Britain 'UK', // United Kingdom ]; } function global_gdpr_precheck_countries() { return [ 'EE', // Estonia 'FI', // Finland 'FR', // France 'HU', // Hungary 'IE', // Ireland 'LV', // Latvia 'LU', // Luxembourg 'NO', // Norway 'PT', // Portugal 'SI', // Slovenia 'SE', // Sweden 'GB', // United Kingdom ]; } // helpers // ------------------------------------- function global_is_gdpr_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_countries().indexOf(country_code.toUpperCase()) !== -1; } function global_is_gdpr_precheck_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_precheck_countries().indexOf(country_code.toUpperCase()) !== -1; } // Mobile detection (from http://detectmobilebrowsers.com/) // ----------------------------------------------------------------- window.isMobileDevice = function() { var check = false; (function(a) { if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true; 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flex-order-1"> <div class=" relative c-form-enclosed c-mode-light shadow-3 br-ui-charcoal" id="book-a-demo"> <style> /* Hide the asterisk on email in the first step */ fieldset[data-step="1"] [data-type="email"] .color-text-ui-error { display: none; } fieldset[data-step="1"] .c-required-note { display: none; } </style> <form class="c-form c-form--light c-mode-light js-mkto-form js-form-outer c-form--loading " data-form-id="1479-falcon" data-form-instance-uid="form1" data-form-name="EN - Content DL Form - Joint" data-redirect="Li92aWV3Lw==" novalidate data-ga="form" data-ga-label="form1/EN - Content DL Form - Joint"> <div class="c-form__loader">  <span class="c-form__loader__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-loader"></use> </svg> </span> </div> <div class="c-form__content"> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="bwurl"> <div class="c-form-set__inner">  <label class="c-label" > bw_url </label>  <input type="hidden" id="bwurl" name="bwurl" value="" data-cookie-source="bwurl"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmcampaign"> <div class="c-form-set__inner">  <label class="c-label" > UTM Campaign </label>  <input type="hidden" id="utmcampaign" name="utmcampaign" value="" data-cookie-source="utm_campaign"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmcontent"> <div class="c-form-set__inner">  <label class="c-label" > UTM Content </label>  <input type="hidden" id="utmcontent" name="utmcontent" value="" data-cookie-source="utm_content"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmmedium"> <div class="c-form-set__inner">  <label class="c-label" > UTM Medium </label>  <input type="hidden" id="utmmedium" name="utmmedium" value="" data-cookie-source="utm_medium"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmsource"> <div class="c-form-set__inner">  <label class="c-label" > UTM Source </label>  <input type="hidden" id="utmsource" name="utmsource" value="" data-cookie-source="utm_source"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmterm"> <div class="c-form-set__inner">  <label class="c-label" > UTM Term </label>  <input type="hidden" id="utmterm" name="utmterm" value="" data-cookie-source="utm_term"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="GCLID__c"> <div class="c-form-set__inner">  <label class="c-label" > Google Click ID (gclid) </label>  <input type="hidden" id="GCLID__c" name="GCLID__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="bwsitegeoip"> <div class="c-form-set__inner">  <label class="c-label" > bw_site_geo_ip </label>  <input type="hidden" id="bwsitegeoip" name="bwsitegeoip" value="" data-cookie-source="bw_geo"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoomInfoCompanySize"> <div class="c-form-set__inner">  <label class="c-label" > ZoomInfo Company Size: </label>  <input type="hidden" id="zoomInfoCompanySize" name="zoomInfoCompanySize" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Industry"> <div class="c-form-set__inner">  <label class="c-label" > Industry: </label>  <input type="hidden" id="Industry" name="Industry" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="AnnualRevenue"> <div class="c-form-set__inner">  <label class="c-label" > Annual Revenue: </label>  <input type="hidden" id="AnnualRevenue" name="AnnualRevenue" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Title"> <div class="c-form-set__inner">  <label class="c-label" > Job Title: </label>  <input type="hidden" id="Title" name="Title" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="FirstName"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-FirstName"> First Name: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="FirstName" id="f-form1-FirstName" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="LastName"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-LastName"> Last Name <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="LastName" id="f-form1-LastName" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="Company"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Company"> Company <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="Company" id="f-form1-Company" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="Must be valid email. <span class='mktoErrorDetail'>example@yourdomain.com</span>" data-required="true" data-type="email" data-name="Email"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Email"> Work email <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="email" name="Email" id="f-form1-Email" data-business-filter > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-required="true" data-type="select" data-name="Country"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Country"> Country <span class="color-text-ui-error">*</span> </label>  <div class="c-select"> <select class="c-select__native" name="Country" id="f-form1-Country"> <option value="" disabled selected> Select... </option> <option value="United States" > United States </option> <option value="United Kingdom" > United Kingdom </option> <option value="Australia" > Australia </option> <option value="Belgium" > Belgium </option> <option value="Canada" > Canada </option> <option value="Denmark" > Denmark </option> <option value="Germany" > Germany </option> <option value="Netherlands" > Netherlands </option> <option value="Sweden" > Sweden </option> <option value="Switzerland" > Switzerland </option> <option value="India" > India </option> <option value="Singapore" > Singapore </option> <option value="South Africa" > South Africa </option> <option value="Italy" > Italy </option> <option value="Spain" > Spain </option> <option value="Brazil" > Brazil </option> <option value="France" > France </option> <option value="Mexico" > Mexico </option> <option value="Nigeria" > Nigeria </option> <option value="Czech Republic" > Czechia </option> <option value="Indonesia" > Indonesia </option> <option value="United Arab Emirates" > United Arab Emirates </option> <option value="Poland" > Poland </option> <option value="Ireland" > Ireland </option> <option value="Afghanistan" > Afghanistan </option> <option value="Aland Islands" > Aland Islands </option> <option value="Albania" > Albania </option> <option value="Algeria" > Algeria </option> <option value="Andorra" > Andorra </option> <option value="Angola" > Angola </option> <option value="Anguilla" > Anguilla </option> <option value="Antarctica" > Antarctica </option> <option value="Antigua and Barbuda" > Antigua and Barbuda </option> <option value="Argentina" > Argentina </option> <option value="Armenia" > Armenia </option> <option value="Aruba" > Aruba </option> <option value="Austria" > Austria </option> <option value="Azerbaijan" > Azerbaijan </option> <option value="Bahamas" > Bahamas </option> <option value="Bahrain" > Bahrain </option> <option value="Bangladesh" > Bangladesh </option> <option value="Barbados" > Barbados </option> <option value="Belarus" > Belarus </option> <option value="Belize" > Belize </option> <option value="Benin" > Benin </option> <option value="Bermuda" > Bermuda </option> <option value="Bhutan" > Bhutan </option> <option value="Bolivia" > Bolivia </option> <option value="Bonaire, Sint Eustatius and Saba" > Bonaire </option> <option value="Bosnia and Herzegovina" > Bosnia and Herzegovina </option> <option value="Botswana" > Botswana </option> <option value="Bouvet Island" > Bouvet Island </option> <option value="British Indian Ocean Territory" > British Indian Ocean Territory </option> <option value="Brunei Darussalam" > Brunei </option> <option value="Bulgaria" > Bulgaria </option> <option value="Burkina Faso" > Burkina Faso </option> <option value="Burundi" > Burundi </option> <option value="Cambodia" > Cambodia </option> <option value="Cameroon" > Cameroon </option> <option value="Cape Verde" > Cape Verde </option> <option value="Cayman Islands" > Cayman Islands </option> <option value="Central African Republic" > Central African Republic </option> <option value="Chad" > Chad </option> <option value="Chile" > Chile </option> <option value="China" > China </option> <option value="Christmas Island" > Christmas Island </option> <option value="Cocos (Keeling) Islands" > Cocos (Keeling) Islands </option> <option value="Colombia" > Colombia </option> <option value="Comoros" > Comoros </option> <option value="Congo" > Congo </option> <option value="Congo, the Democratic Republic of the" > Congo, the Democratic Republic of the </option> <option value="Cook Islands" > Cook Islands </option> <option value="Costa Rica" > Costa Rica </option> <option value="Cote d'Ivoire" > Cote d'Ivoire </option> <option value="Croatia" > Croatia </option> <option value="Cuba" > Cuba </option> <option value="Curaçao" > Curaçao </option> <option value="Cyprus" > Cyprus </option> <option value="Djibouti" > Djibouti </option> <option value="Dominica" > Dominica </option> <option value="Dominican Republic" > Dominican Republic </option> <option value="Ecuador" > Ecuador </option> <option value="Egypt" > Egypt </option> <option value="El Salvador" > El Salvador </option> <option value="Equatorial Guinea" > Equatorial Guinea </option> <option value="Eritrea" > Eritrea </option> <option value="Estonia" > Estonia </option> <option value="Ethiopia" > Ethiopia </option> <option value="Falkland Islands (Malvinas)" > Falkland Islands </option> <option value="Faroe Islands" > Faroe Islands </option> <option value="Fiji" > Fiji </option> <option value="Finland" > Finland </option> <option value="French Guiana" > French Guiana </option> <option value="French Polynesia" > French Polynesia </option> <option value="French Southern Territories" > French Southern Territories </option> <option value="Gabon" > Gabon </option> <option value="Gambia" > Gambia </option> <option value="Georgia" > Georgia </option> <option value="Ghana" > Ghana </option> <option value="Gibraltar" > Gibraltar </option> <option value="Greece" > Greece </option> <option value="Greenland" > Greenland </option> <option value="Grenada" > Grenada </option> <option value="Guadeloupe" > Guadeloupe </option> <option value="Guam" > Guam </option> <option value="Guatemala" > Guatemala </option> <option value="Guernsey" > Guernsey </option> <option value="Guinea" > Guinea </option> <option value="Guinea-Bissau" > Guinea-Bissau </option> <option value="Guyana" > Guyana </option> <option value="Haiti" > Haiti </option> <option value="Heard Island and McDonald Islands" > Heard Island and McDonald Islands </option> <option value="Holy See (Vatican City State)" > Holy See (Vatican City State) </option> <option value="Honduras" > Honduras </option> <option value="Hong Kong" > Hong Kong </option> <option value="Hungary" > Hungary </option> <option value="Iceland" > Iceland </option> <option value="Iran, Islamic Republic of" > Iran </option> <option value="Iraq" > Iraq </option> <option value="Isle of Man" > Isle of Man </option> <option value="Israel" > Israel </option> <option value="Jamaica" > Jamaica </option> <option value="Japan" > Japan </option> <option value="Jersey" > Jersey </option> <option value="Jordan" > Jordan </option> <option value="Kazakhstan" > Kazakhstan </option> <option value="Kenya" > Kenya </option> <option value="Kiribati" > Kiribati </option> <option value="Korea, Democratic People's Republic of" > North Korea </option> <option value="Korea, Republic of" > South Korea </option> <option value="Kosovo" > Kosovo </option> <option value="Kuwait" > Kuwait </option> <option value="Kyrgyzstan" > Kyrgyzstan </option> <option value="Lao People's Democratic Republic" > Laos </option> <option value="Latvia" > Latvia </option> <option value="Lebanon" > Lebanon </option> <option value="Lesotho" > Lesotho </option> <option value="Liberia" > Liberia </option> <option value="Libyan Arab Jamahiriya" > Libya </option> <option value="Liechtenstein" > Liechtenstein </option> <option value="Lithuania" > Lithuania </option> <option value="Luxembourg" > Luxembourg </option> <option value="Macao" > Macao </option> <option value="Macedonia, the former Yugoslav Republic of" > Macedonia </option> <option value="Madagascar" > Madagascar </option> <option value="Malawi" > Malawi </option> <option value="Malaysia" > Malaysia </option> <option value="Maldives" > Maldives </option> <option value="Mali" > Mali </option> <option value="Malta" > Malta </option> <option value="Martinique" > Martinique </option> <option value="Mauritania" > Mauritania </option> <option value="Mauritius" > Mauritius </option> <option value="Mayotte" > Mayotte </option> <option value="Moldova, Republic of" > Moldova </option> <option value="Monaco" > Monaco </option> <option value="Mongolia" > Mongolia </option> <option value="Montenegro" > Montenegro </option> <option value="Montserrat" > Montserrat </option> <option value="Morocco" > Morocco </option> <option value="Mozambique" > Mozambique </option> <option value="Myanmar" > Myanmar </option> <option value="Namibia" > Namibia </option> <option value="Nauru" > Nauru </option> <option value="Nepal" > Nepal </option> <option value="New Caledonia" > New Caledonia </option> <option value="New Zealand" > New Zealand </option> <option value="Nicaragua" > Nicaragua </option> <option value="Niger" > Niger </option> <option value="Niue" > Niue </option> <option value="Norfolk Island" > Norfolk Island </option> <option value="Norway" > Norway </option> <option value="Oman" > Oman </option> <option value="Pakistan" > Pakistan </option> <option value="Palestinian Territory, Occupied" > Palestine </option> <option value="Panama" > Panama </option> <option value="Papua New Guinea" > Papua New Guinea </option> <option value="Paraguay" > Paraguay </option> <option value="Peru" > Peru </option> <option value="Philippines" > Philippines </option> <option value="Pitcairn" > Pitcairn </option> <option value="Portugal" > Portugal </option> <option value="Puerto Rico" > Puerto Rico </option> <option value="Qatar" > Qatar </option> <option value="Reunion" > Reunion </option> <option value="Romania" > Romania </option> <option value="Russian Federation" > Russia </option> <option value="Rwanda" > Rwanda </option> <option value="Saint Barthélemy" > Saint Barthélemy </option> <option value="Saint Helena, Ascension and Tristan da Cunha" > Saint Helena, Ascension and Tristan da Cunha </option> <option value="Saint Kitts and Nevis" > Saint Kitts and Nevis </option> <option value="Saint Lucia" > Saint Lucia </option> <option value="Saint Martin (French part)" > Saint Martin (French part) </option> <option value="Saint Pierre and Miquelon" > Saint Pierre and Miquelon </option> <option value="Saint Vincent and the Grenadines" > Saint Vincent and the Grenadines </option> <option value="Samoa" > Samoa </option> <option value="San Marino" > San Marino </option> <option value="Sao Tome and Principe" > Sao Tome and Principe </option> <option value="Saudi Arabia" > Saudi Arabia </option> <option value="Senegal" > Senegal </option> <option value="Serbia" > Serbia </option> <option value="Seychelles" > Seychelles </option> <option value="Sierra Leone" > Sierra Leone </option> <option value="Sint Maarten (Dutch part)" > Sint Maarten (Dutch part) </option> <option value="Slovakia" > Slovakia </option> <option value="Slovenia" > Slovenia </option> <option value="Solomon Islands" > Solomon Islands </option> <option value="Somalia" > Somalia </option> <option value="South Georgia and the South Sandwich Islands" > South Georgia and the South Sandwich Islands </option> <option value="South Sudan" > South Sudan </option> <option value="Sri Lanka" > Sri Lanka </option> <option value="Sudan" > Sudan </option> <option value="Suriname" > Suriname </option> <option value="Svalbard and Jan Mayen" > Svalbard and Jan Mayen </option> <option value="Swaziland" > Swaziland </option> <option value="Syrian Arab Republic" > Syria </option> <option value="Taiwan" > Taiwan </option> <option value="Tajikistan" > Tajikistan </option> <option value="Tanzania, United Republic of" > Tanzania </option> <option value="Thailand" > Thailand </option> <option value="Timor-Leste" > Timor-Leste </option> <option value="Togo" > Togo </option> <option value="Tokelau" > Tokelau </option> <option value="Tonga" > Tonga </option> <option value="Trinidad and Tobago" > Trinidad and Tobago </option> <option value="Tunisia" > Tunisia </option> <option value="Turkey" > Turkey </option> <option value="Turkmenistan" > Turkmenistan </option> <option value="Turks and Caicos Islands" > Turks and Caicos Islands </option> <option value="Tuvalu" > Tuvalu </option> <option value="Uganda" > Uganda </option> <option value="Ukraine" > Ukraine </option> <option value="Uruguay" > Uruguay </option> <option value="Uzbekistan" > Uzbekistan </option> <option value="Vanuatu" > Vanuatu </option> <option value="Venezuela" > Venezuela </option> <option value="Vietnam" > Vietnam </option> <option value="Virgin Islands, British" > Virgin Islands, British </option> <option value="Wallis and Futuna" > Wallis and Futuna </option> <option value="Western Sahara" > Western Sahara </option> <option value="Yemen" > Yemen </option> <option value="Zambia" > Zambia </option> <option value="Zimbabwe" > Zimbabwe </option> </select>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-down"></use> </svg> </span> </div> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="gDPREmailOK"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-gDPREmailOK"> Sign up to get new insights, research tips, event invites, & product news. You can unsubscribe any time. <span class="color-text-ui-error">*</span> </label>  <div class="c-select"> <select class="c-select__native" name="gDPREmailOK" id="f-form1-gDPREmailOK"> <option value="" disabled selected> Select... </option> <option value="Yes" > Yes </option> <option value="No" > No </option> </select>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-down"></use> </svg> </span> </div> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Linkedin__c"> <div class="c-form-set__inner">  <label class="c-label" > Linkedin (C): </label>  <input type="hidden" id="Linkedin__c" name="Linkedin__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Website"> <div class="c-form-set__inner">  <label class="c-label" > Website: </label>  <input type="hidden" id="Website" name="Website" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="City"> <div class="c-form-set__inner">  <label class="c-label" > City: </label>  <input type="hidden" id="City" name="City" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="State"> <div class="c-form-set__inner">  <label class="c-label" > State: </label>  <input type="hidden" id="State" name="State" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="PostalCode"> <div class="c-form-set__inner">  <label class="c-label" > Postal Code: </label>  <input type="hidden" id="PostalCode" name="PostalCode" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Address"> <div class="c-form-set__inner">  <label class="c-label" > Address: </label>  <input type="hidden" id="Address" name="Address" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoominfoCompanyCountry"> <div class="c-form-set__inner">  <label class="c-label" > Zoominfo Company Country: </label>  <input type="hidden" id="zoominfoCompanyCountry" name="zoominfoCompanyCountry" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="hpstreet"> <div class="c-form-set__inner">  <label class="c-label" > Address 2: </label>  <input type="hidden" id="hpstreet" name="hpstreet" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoomInfoContactState"> <div class="c-form-set__inner">  <label class="c-label" > ZoomInfo Contact State: </label>  <input type="hidden" id="zoomInfoContactState" name="zoomInfoContactState" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="cq_req_id"> <div class="c-form-set__inner">  <label class="c-label" > cq_req_id: </label>  <input type="hidden" id="cq_req_id" 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