Understanding Crawl Budget Optimization — Here's Everything You Need to Know

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data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing Against the Grain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Watch two cerebral CMOs tackle strategy, tactics, and trends</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/channel/UCaAx1xeTgF3rs4rBPDq6-Kw" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > HubSpot"> <div 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class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/3iN6uLVq" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > My First Million" data-navigation-params="blognavcard-podcasts-myfirstmillion"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million </h4> <p class="blog-nav-card-description -small">Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/RzH0FxKT" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Goal Digger " 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Another%20Bite%20cover%20artwork_Small.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Another Bite </h4> <p class="blog-nav-card-description -small">Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5BUTJJYi" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Business Made Simple" data-navigation-params="blognavcard-podcasts-businessmadesimple"> <div class="blog-nav-card-thumbnail"> <img 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/tbteICG8" target="_blank">Online Marketing Made Easy</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/tbteICG8" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Online Marketing Made Easy </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/kLhOjV53" target="_blank">The Product Boss</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/kLhOjV53" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Product Boss </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/LJaBwFPi" target="_blank">Nudge</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/LJaBwFPi" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Nudge </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/t2kxrrUM" target="_blank">Side Hustle Pro</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/t2kxrrUM" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Side Hustle Pro </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/RYM8mDQs" target="_blank">Outbound Squad</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/RYM8mDQs" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outbound Squad </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/podcasts" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > See all podcasts"> See all podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Resources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Resources</h3> <p>Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.com" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Academy" data-navigation-params="blognavcard-resources-freecoursesandcertifications"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Learn and get certified in the latest business trends from leading experts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/template" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Interactive documents and spreadsheets to customize for your business's needs</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/ebook" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Ebooks"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ebooks </h4> <p class="blog-nav-card-description -small">In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/kit" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Multi-use content bundled into one download to inform and empower you and your team</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Tools"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_tools_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tools </h4> <p class="blog-nav-card-description -small">Customized assets for better branding, strategy, and insights</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Search...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>HubSpot Products</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>The HubSpot Customer Platform</h3> <p>All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. <a class="hsg-nav__subheader-highlight" href="https://www.hubspot.com/pricing/marketing/enterprise?products=marketing-hub-professional_1&term=annual" target="_blank" rel="noopener noreferrer">See pricing</a></p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Free HubSpot CRM"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Free HubSpot CRM </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Overview of all products"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Overview of all products </h4> </div> <div 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id="marketing-linear1" gradientunits="userSpaceOnUse" x1="481.9" y1="607.34" x2="1438.1" y2="1312.66" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> </defs> <g id="marketing-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 9 C 10.34375 9 9 10.34375 9 12 L 9 20 C 9 21.3125 9.855469 22.476562 11.109375 22.867188 C 12.363281 23.253906 13.726562 22.78125 14.472656 21.699219 L 19.972656 13.699219 C 20.601562 12.785156 20.675781 11.59375 20.15625 10.609375 C 19.640625 9.621094 18.621094 9.003906 17.507812 9 Z M 12 9 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear0);" d="M 12 15 C 13.65625 15 15 13.65625 15 12 L 15 4 C 15 2.6875 14.144531 1.523438 12.890625 1.132812 C 11.636719 0.746094 10.273438 1.21875 9.527344 2.300781 L 4.027344 10.300781 C 3.394531 11.21875 3.324219 12.410156 3.84375 13.398438 C 4.363281 14.382812 5.386719 15 6.5 15 Z M 12 15 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 15 4 C 15 5.65625 13.65625 7 12 7 C 10.34375 7 9 5.65625 9 4 C 9 2.34375 10.34375 1 12 1 C 13.65625 1 15 2.34375 15 4 Z M 15 4 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear1);" d="M 17.5 15 L 6.5 15 C 4.84375 15 3.5 13.65625 3.5 12 C 3.5 10.34375 4.84375 9 6.5 9 L 17.5 9 C 19.15625 9 20.5 10.34375 20.5 12 C 20.5 13.65625 19.15625 15 17.5 15 Z M 17.5 15 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Hub </h4> <p class="blog-nav-card-description -small">Marketing automation software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use 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At first, it all seemed pretty simple — optimize here, add keywords there. But then I discovered how <a href="https://blog.hubspot.com/marketing/web-crawler" rel="noopener" target="_blank">web crawlers</a> work, and I stumbled upon the concept of a crawl budget.</p><div class="blog-post-body-featured-image"><img src="https://knowledge.hubspot.com/hs-fs/hubfs/crawl-budget-optimization-1-20241120-4344560.webp?width=595&height=400&name=crawl-budget-optimization-1-20241120-4344560.webp" alt="woman learns about crawl budget optimization" width="595" height="400" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/crawl-budget-optimization-1-20241120-4344560.webp?width=298&height=200&name=crawl-budget-optimization-1-20241120-4344560.webp 298w, https://knowledge.hubspot.com/hs-fs/hubfs/crawl-budget-optimization-1-20241120-4344560.webp?width=595&height=400&name=crawl-budget-optimization-1-20241120-4344560.webp 595w, https://knowledge.hubspot.com/hs-fs/hubfs/crawl-budget-optimization-1-20241120-4344560.webp?width=893&height=600&name=crawl-budget-optimization-1-20241120-4344560.webp 893w, https://knowledge.hubspot.com/hs-fs/hubfs/crawl-budget-optimization-1-20241120-4344560.webp?width=1190&height=800&name=crawl-budget-optimization-1-20241120-4344560.webp 1190w, https://knowledge.hubspot.com/hs-fs/hubfs/crawl-budget-optimization-1-20241120-4344560.webp?width=1488&height=1000&name=crawl-budget-optimization-1-20241120-4344560.webp 1488w, https://knowledge.hubspot.com/hs-fs/hubfs/crawl-budget-optimization-1-20241120-4344560.webp?width=1785&height=1200&name=crawl-budget-optimization-1-20241120-4344560.webp 1785w" sizes="(max-width: 595px) 100vw, 595px"></div> <p>But as I learned more, I realized that crawl budgets affect sites with lots of pages or frequently updated content. Understanding how search engines decide which pages to crawl — and how often — turned out to be a game-changer. I could finally make more strategic choices about where I wanted Google to focus its attention.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-00d9cc96-eff7-4cea-8ff3-583374c3dcd5"><span class="hs-cta-node hs-cta-00d9cc96-eff7-4cea-8ff3-583374c3dcd5" id="hs-cta-00d9cc96-eff7-4cea-8ff3-583374c3dcd5"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/00d9cc96-eff7-4cea-8ff3-583374c3dcd5" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-00d9cc96-eff7-4cea-8ff3-583374c3dcd5" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" height="58" width="577" src="https://no-cache.hubspot.com/cta/default/53/00d9cc96-eff7-4cea-8ff3-583374c3dcd5.png" alt="Free Resource: Website Optimization Checklist [Download Now]" align="middle"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="v0bah0QSzRPvG+KSrrrssg=="></script><script type="text/javascript" nonce="v0bah0QSzRPvG+KSrrrssg=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '00d9cc96-eff7-4cea-8ff3-583374c3dcd5', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p>In this post, I'll break down the essentials of crawl budget optimization, explain how it works, and share some tips on how you can manage it to get the best results for your own site.</p> <p><strong>Table of Contents</strong></p> <ul> <li><a href="#what-is-a-crawl-budget">What is a crawl budget?</a></li> <li><a href="#how-is-crawl-budget-determined">How is crawl budget determined?</a></li> <li><a href="#how-to-optimize-your-crawl-budget">How to Optimize Your Crawl Budget</a></li> <li><a href="#crawl-budget-best-practices">Crawl Budget Best Practices</a></li> </ul> <a id="what-is-a-crawl-budget" data-hs-anchor="true"></a> <h2>What is a crawl budget?</h2> <p>A crawl budget is the time and resources that Google will likely spend crawling your website. It’s like an allowance that helps Google decide how many pages of your website it will scan using its crawlers and consider listing for search results.</p> <p>If you’re new to the idea of a crawl budget optimization, think of it as the amount of attention that search engines, notably Google, allocate to scanning or crawling your website.</p> <p>Essentially, Google’s crawlers — also known as “bots” or “spiders” — are limited in how often and how many pages they can visit on your site during a specific time period. This limit is your crawl budget.</p> <p>The crawl budget affects <a href="https://blog.hubspot.com/marketing/technical-seo-guide" rel="noopener" target="_blank">technical SEO</a> for large websites because not all pages get equal attention in a big inventory. If Google can't crawl efficiently, important pages might not appear in search results. In contrast, this isn’t a big issue for smaller sites.</p> <a id="how-is-crawl-budget-determined" data-hs-anchor="true"></a> <h2>How is crawl budget determined?</h2> <p>In my time studying SEO, I’ve learned that the crawl budget is primarily based on two factors: the crawl capacity limit and the crawl demand. These two work together to decide how many pages Google can and will want to crawl on your site. It‘s an entirely automatic process based on Google’s basic search algorithm.</p> <p>First, let’s go over crawl capacity limit. This is the maximum number of connections Googlebot (Google‘s crawler) can make to a website at the same time without slowing it down. Google doesn’t want to overload your server while indexing pages, so it carefully watches how your site responds to its SEO crawlers.</p> <p>If your site loads quickly and reliably, Google will increase the crawl capacity limit, which means it can crawl more pages at once. But, if your site is slow or has server errors, Google will lower the limit and crawl fewer pages to avoid causing performance issues.</p> <p><img src="https://knowledge.hubspot.com/hubfs/crawl-budget-optimization-2-20241120-8447521.webp" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title="" loading="lazy" alt="crawl request breakdown, website crawl request breakdown data from Google"></p> <p style="text-align: center; font-size: 12px;"><em><a href="https://developers.google.com/search/blog/2020/11/search-console-crawl-stats-report">Image Source</a></em></p> <p>Then, there’s crawl demand. This is all about how “in-demand” or important Google thinks your pages are. Pages that are popular, frequently updated, or generally important to users and have more traffic tend to have a higher crawl demand, so Google will check on them more often.</p> <p>If I make big changes to my website, like moving to a new URL structure, it can also increase crawl demand because Google needs to re-crawl everything to update its records.</p> <p>Together, crawl capacity and crawl demand make up your site‘s crawl budget optimization—the set of pages that Googlebot can and wants to crawl. Even if Google could crawl more pages (based on capacity), it wouldn’t do so if the demand weren’t there.</p> <p>Google gives more crawl budget to sites that are popular, have unique and valuable content, and can handle the load without slowing down. If you manage these factors, you can help Googlebot focus on the most important pages on your website without putting too much strain on your servers.</p> <a id="how-to-optimize-your-crawl-budget" data-hs-anchor="true"></a> <h2>How to Optimize Your Crawl Budget</h2> <h3>1. Audit website index regularly.</h3> <p>One of the first things I like to do when optimizing crawl budget is check which pages on my website are actually getting indexed. Thus, I need to <a href="https://blog.hubspot.com/marketing/website-audit" rel="noopener" target="_blank">run regular website audits</a>. Google Search Console, Ahrefs, or SEMrush are lifesavers for this — they show exactly which pages search engines are picking up on.</p> <p>By doing this, I can clear the clutter and focus on the pages that matter. For example, if you manage an online store, you should clear out old product pages every few months so search engines focus on the items in stock or the latest ones you have added.</p> <p><img src="https://knowledge.hubspot.com/hubfs/crawl-budget-optimization-3-20241120-8413346.webp" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title="" loading="lazy" alt="zero traffic pages, 96%+ pages get zero traffic from Google"></p> <p style="text-align: center; font-size: 12px;"><em><a href="https://ahrefs.com/blog/search-traffic-study/">Image Source</a></em></p> <h3>2. Remove or update low-quality pages.</h3> <p>Some pages just don‘t serve a purpose anymore, and if they’re outdated or have low-quality content. I've learned from my experience that these pages can waste the crawl budget.</p> <p>If I have a blog with old posts nobody reads anymore, I'll either update them with fresh info or combine a few similar posts into one strong article. A simple tweak keeps your site relevant to the search engine crawlers.</p> <p>But, if a page is too outdated to update, or the content isn't relevant anymore, you can consider removing it. Deleting low-value content improves site quality and crawl efficiency.</p> <p><strong>Pro Tip:</strong> If you delete outdated pages, I would suggest you <a href="https://blog.hubspot.com/blog/tabid/6307/bid/7430/what-is-a-301-redirect-and-why-should-you-care.aspx" rel="noopener" target="_blank">set up redirects</a> to relevant pages or your homepage. This prevents 404 errors, preserves link equity and boosts your site's crawl efficiency.</p> <h3>3. Optimize website speed.</h3> <p>Faster load times mean search engine bots can crawl more of my site in one go, which helps with rankings. A fast site also makes for a better user experience.</p> <p>Image compression, content caching, and page request reduction speed up the page load. Using <a href="https://blog.hubspot.com/website/what-is-a-cdn-definition" rel="noopener" target="_blank">Content Delivery Network (CDN)</a> also helps, especially if I want my site to load quickly for visitors around the world.</p> <p>You can use tools like <a href="https://website.grader.com/" rel="noopener" target="_blank">Website Grader</a> to get a quick report on your website's speed, performance, SEO, responsiveness, and security.</p> <h3>4. Implement a strategic internal linking structure.</h3> <p>Internal links are like connectors that guide search engine crawlers through my site. An intelligent linking structure can help them find and navigate to the best pages of the website.</p> <p>I like to link from high-traffic pages to those that need a little extra visibility. This way, search engines can discover valuable content easily. It's a small change, but it can make a big impact on site visibility.</p> <p><img src="https://knowledge.hubspot.com/hubfs/crawl-budget-optimization-4-20241120-5778903.webp" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title="" loading="lazy" alt="Internal linking, 3 click away from homepage internal linking"></p> <p><strong>Pro tip:</strong> I suggest keeping your most valuable pages within three clicks of the homepage. This helps crawlers find them more efficiently and makes it easier for users to reach high-quality content on your site.</p> <h3>5. Address duplicate content with canonical tags and redirects.</h3> <p>I usually add canonical tags to pages with similar content, pointing them to the preferred URL. If an online store has multiple URLs for a single product (due to tracking or sorting), the canonical tag clarifies which page should rank, and the crawlers don't get confused.</p> <p>When I need to move pages or clean up duplicate content, I use 301 redirects along with canonical tags. A 301 redirect is like a signpost that points search engines and visitors to the updated or main page.</p> <p>This way, I keep my site organized and make things easy to find. Just be careful not to use too many redirects, though. 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Clean the redirect chains.</h3> <p>A redirect chain happens when there is more than one redirect between the first URL that was requested and the last destined URL. For example, URL A redirects to URL B, which redirects to URL C. So, it takes both visitors and search engine crawlers longer to load URL C.</p> <p>I try to stay alert and avoid long redirect chains, which slow things down. Suppose I have a series of redirects to reach one page. In that case, I simplify them to just one or eliminate unnecessary redirects by pointing the original URL directly to the final page.</p> <a id="crawl-budget-best-practices" data-hs-anchor="true"></a> <h2>Crawl Budget Best Practices</h2> <p>Crawl budget optimization can improve your website's SEO performance in different ways. Since the technology is relatively deep compared to traditional SEO practices, it may be a bit challenging to absorb.</p> <p>Here's a look at a few crawl budget best practices.</p> <h3>Manage and organize URL inventory.</h3> <p>Google actually wants you to tell them which pages of your website you want Google crawlers to see and which pages you don‘t. That’s because Google doesn't want its crawler bots or spiders to waste resources on unimportant content.</p> <p>I use tools like <a href="https://blog.hubspot.com/marketing/robots-txt-file" rel="noopener" target="_blank">robots.txt</a> and <a href="https://blog.hubspot.com/marketing/canonical-url" rel="noopener" target="_blank">canonical tags</a> to help Google find my important pages and avoid the ones that don't matter as much. Robots.txt tells web spiders which URLs I want Google to access on my site.</p> <p>For example, I block URLs with filters or session IDs that don't offer unique content. This way, Google spends time on the pages I actually want in search results.</p> <p><strong>Pro tip:</strong> I suggest using robots.txt to block unimportant pages instead of relying on <a href="https://blog.hubspot.com/marketing/how-to-unindex-pages-from-search-engines" rel="noopener" target="_blank">noindex</a>. It makes Google request the page and then drop it again, which wastes crawling time.</p> <h3>Consolidate and reduce duplicate content.</h3> <p>Google crawlers don't like finding similar content all over the website. Thus, I have to be quite alert to identify and clean up any <a href="https://blog.hubspot.com/marketing/identify-remedy-duplicate-content-website-ht" rel="noopener" target="_blank">duplicate content issues</a>. Sometimes, I combine similar pages or mark one as the main version with a canonical tag.</p> <p>For instance, if I have different URLs showing the same product, I merge them into one main page. The process for you could differ based on the size and number of pages on your website.</p> <h3>Use proper status codes for removed pages.</h3> <p>For pages I no longer need, I make sure they return a 404 or 410 status code. This tells Google to stop crawling them, saving the crawl budget for my active pages. I also check the index coverage report for soft 404 errors, which I fix to keep things running smoothly.</p> <p><img src="https://knowledge.hubspot.com/hubfs/crawl-budget-optimization-5-20241120-9479406.webp" style="margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;" title="" loading="lazy" alt="HTTP status code, HTTP status codes for smart crawler budget"></p> <h3>Update sitemaps and <lastmod> tags.</h3> <p>I keep <a href="https://blog.hubspot.com/marketing/build-sitemap-website" rel="noopener" target="_blank">my sitemaps</a> up to date by adding new pages and removing outdated ones. I also use the <lastmod> tag to let Google know when a page was last updated. So, it informs Google crawlers to prioritize fresher content. For example, after making big site updates, I make sure my sitemap reflects all the new URLs.</p> <p><strong>Pro tip: </strong>If your site frequently adds new pages, automate sitemap generation to keep it accurate. Dynamic sitemaps will automatically add new URLs and update <lastmod> tags. It's useful for e-commerce sites with frequently changing inventories.</p> <h3>Monitor crawl stats with Google Search Console.</h3> <p>Google Search Console shows how often my pages are crawled and flags any issues that might affect site visibility. It's a great way to catch potential problems early on.</p> <p>I check the Crawl Stats report in Google Search Console to see how frequently bots visit my pages, look for any errors, and monitor response times.</p> <p><img src="https://knowledge.hubspot.com/hubfs/crawl-budget-optimization-6-20241120-7711614.webp" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title="" loading="lazy" alt="crawl stats, crawl stats at Google Search Console"></p> <p style="text-align: center; font-size: 12px;"><em><a href="https://developers.google.com/search/blog/2020/11/search-console-crawl-stats-report">Image Source</a></em></p> <p>If I notice a drop in crawl frequency, it might indicate a server issue. Fixing it right away helps keep search engines focused on my essential pages.</p> <h3>Reduce server response times</h3> <p>I recently read an <a href="https://www.linkedin.com/feed/update/urn:li:activity:7263444308878409728/" rel="noopener" target="_blank">analysis by Chandan Kumar</a>, the founder of <a href="https://geekflare.com/" rel="noopener" target="_blank">Geekflare</a>, a tech review site with reasonable traffic. He found that higher server response time results in lower Google crawl requests.</p> <p><img src="https://knowledge.hubspot.com/hubfs/crawl-budget-optimization-7-20241120-8981347.webp" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title="" loading="lazy"></p> <p>When a server is slow, Googlebot reduces how many pages it tries to crawl so it doesn’t overload the server. So, fewer crawl requests mean fewer pages get indexed. Simply put, the slower your server, the fewer pages Google crawls.</p> <p>I recommend you upgrade to faster hosting, use a CDN to speed things up and optimize your database to handle requests more efficiently. These changes can make a huge difference in <a href="https://blog.hubspot.com/website/reduce-server-response-times%23:~:text%3DReduce%2520your%2520number%2520of%2520page,site%2520visitors%2520won't%2520enjoy.%26sa=D%26source=editors%26ust=1732123156002769%26usg=AOvVaw3WkSpoKAhZq-ErrO6Q-Gcd" rel="noopener" target="_blank">reducing your server response time</a>.</p> <p>Besides, here are a few more ways to reduce your server response time:</p> <ul> <li>Reduce large files, compress images, and remove unnecessary code.</li> <li>Pre-fetch critical resources to improve speed and reduce delays.</li> <li>Replace your web fonts with system fonts or optimize their delivery.</li> <li>Fix broken links and remove pages that no longer exist.</li> </ul> <h2>Optimize Crawl Budget Like a Pro</h2> <p>At first, I thought the crawl budget was just a small technical detail. But I realized that with a few simple changes — like getting rid of outdated pages, speeding up load times, and organizing links — I can help Google focus on the pages that really matter on my site.</p> <p>Taking control of your crawl budget is all about being wise with your website’s resources. It’s like clearing the clutter so search engines can find the best stuff quickly and easily. I’ve started seeing improvements in how my site shows up in search results. And it’s easier than I thought!</p> <p>If you want your website to perform better and be smart about managing crawlers, I recommend trying out some of these tips. It’s not as complicated as it sounds, and a few small adjustments can make a big difference.</p> <div id="hs_cos_wrapper_widget_599715b2-8713-41d3-9420-6f0b90b3bf87" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-fwcta" data-state="offer"> <div class="blog-fwcta-offer"> <div class="blog-fwcta-offer-content"> <div class="blog-fwcta-offer-img"> <img src="https://offers.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Vertical%20(60).png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-offer-title">Free Website Optimization Checklist</h3> <p class="blog-fwcta-offer-subtitle">This website optimization checklist will help you perfect your website's:</p> <ul class="blog-fwcta-offer-value-prop-list"> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use 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+ .msf-field { padding-left: 1.5rem; padding-top: 0; } } .msf-legal { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in; text-align: left; font-size: var(--font-size-small); line-height: var(--line-height-small); margin-top: 1.5rem; } .msf-legal > p { font-size: var(--font-size-small); line-height: var(--line-height-small); } .msf-navigation { position: relative; width: 100%; display: flex; align-items: center; justify-content: space-between; padding-top: 2rem; } .msf-next { position: relative; } .msf-submit { position: absolute; right: 0; visibility: hidden; } .msf[data-step='1'] .msf-previous { visibility: hidden; } .msf[data-last-step='true'] .msf-next { visibility: hidden; } .msf[data-last-step='true'] .msf-submit { visibility: visible; } .msf[data-last-step='true'] .msf-legal { max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states 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data-theme="light" data-form-id="45afae4b-f2a7-4d63-b4bf-d8a4418bbcc1" data-response-type="inline" data-redirect-url="https://offers.hubspot.com/thank-you/website-optimization-checklist?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/website/crawl-budget-optimization " data-followup-email-id="" data-display-option="inline" data-step="1"> </form> </div> </div> </div> <div class="blog-fwcta-thank-you"> <div class="blog-fwcta-thank-you-content"> <div class="blog-fwcta-thank-you-img"> <img src="https://offers.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Vertical%20(60).png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-thank-you-text">You're all set!</h3> <p class="blog-fwcta-thank-you-subtitle">Click this link to access this resource at any time.</p> <div class="blog-fwcta-thank-you-cta-container"> <a class="blog-fwcta-thank-you-cta" href="https://offers.hubspot.com/thank-you/website-optimization-checklist?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/website/crawl-budget-optimization" target="_blank" rel="noopener noreferrer">Download Now</a> </div> </div> </div> </div> </section> </div></span> </div> <div class="blog-topics-container"> <span>Topics:</span> <a href="https://blog.hubspot.com/website/website-performance" class="blog-topic" data-hubs_params="false">Website Performance</a> </div> <div id="hs_cos_wrapper_blog_post_social_share" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-post-social-share -hidden"> <h2 class="blog-post-social-share-title">Don't forget to share this post!</h2> <div class="blog-post-social-share-icon-container"> <a class="blog-social-share-button -twitter -social-share cl-socialButton -light -medium" 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