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IAB Europe's Virtual Programmatic Day H2 2024 Hybrid in Berlin - IAB Europe
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class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital 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id="menu-item-54576" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54576"><a href="https://iabeurope.eu/committees-task-forces/retail-media-committee/">Retail Media Committee</a></li> <li id="menu-item-20171" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20171"><a href="https://iabeurope.eu/policy-committee/">Policy Committee</a></li> <li id="menu-item-20172" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20172"><a href="https://iabeurope.eu/brand-advertising-committee/">Brand Advertising Committee</a></li> <li id="menu-item-20174" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20174"><a href="https://iabeurope.eu/legal-committee/">Legal Committee</a></li> <li id="menu-item-20177" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20177"><a href="https://iabeurope.eu/sustainability-standards-committee/">Sustainability Standards Committee</a></li> 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loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" class="ct-div-block" ><nav id="_nav_menu-744-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow 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<li id="menu-item-29443" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29443"><a href="https://iabeurope.eu/podcasts/">Podcasts</a></li> </ul></div></div></div></li> </ul></nav> <div id="div_block-772-10" class="ct-div-block" ><a id="link-776-10" class="ct-link" href="https://be.linkedin.com/company/iab-europe" target="_blank" ><div id="fancy_icon-773-10" class="ct-fancy-icon" ><svg id="svg-fancy_icon-773-10"><use xlink:href="#FontAwesomeicon-linkedin-square"></use></svg></div></a><a id="link-775-10" class="ct-link" href="https://x.com/IABEurope" target="_blank" ><div id="fancy_icon-774-10" class="ct-fancy-icon" ><svg id="svg-fancy_icon-774-10"><use xlink:href="#FontAwesomeicon-square-x-twitter"></use></svg></div></a></div></div></div><div id="_header_right-545-10" class="oxy-header-right" ></div></div></div></header> <section id="section-6-22797" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="new_columns-21-22797" class="ct-new-columns" ><div id="div_block-23-22797" class="ct-div-block" ><div id="code_block-4-22797" class="ct-code-block" ><div class="post-box"> <img class="post-box__thumbnail" src="https://iabeurope.eu/wp-content/uploads/IAB-VPD-Banner-493x300-9.jpg" alt="post thumbnail"> <div class="post-box__title-box"><h1>IAB Europe's Virtual Programmatic Day H2 2024 Hybrid in Berlin</h1></div> <div class="post-box__content"> <p>6th November | 14:00 CET - <a href="https://us02web.zoom.us/webinar/register/WN_nWXejZz6RXCp_yRvpPKaGQ">Register here</a> for virtual attendance & <a href="https://www.surveymonkey.com/r/VPDVerve">Register here </a>for in-person attendance</p> <p><strong>The Virtual Programmatic Day (VPD) </strong>brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.</p> <p>This event will be held in a <strong>hybrid format </strong>in Berlin hosted by Verve, with limited spaces available for in-person attendance. To join us <strong>in person</strong>, please register your interest <a href="https://www.surveymonkey.com/r/VPDVerve">here</a>; your spot will be confirmed via email. Alternatively, you can <a href="https://us02web.zoom.us/webinar/register/WN_nWXejZz6RXCp_yRvpPKaGQ">register</a> to participate <strong>virtually for free</strong>!</p> <p><strong>Agenda:</strong></p> <p><strong>13:00 - 14:00 - Coffee & Registration</strong></p> <p><strong>14:00 - 14:05 - Welcome & Intro </strong></p> <p><strong>14:05 - 14:15 - In-App User Privacy: Insights from 4,000 consumers</strong></p> <p>Research from Verve reveals surprising shifts in how mobile users view privacy, how apps use their data, and the value exchange of ad-supported content.</p> <p><strong>Keynote speaker:</strong> <strong>Stafaniya Radzivonik</strong>, Director, Partnerships - Supply, Verve</p> <p><strong>14:15 - 14:55 - Programmatic Advertising in Europe: 10 Years of Trends, Attitudes and Growth Drivers</strong> <em>(Presentation and panel) </em></p> <p>This session will reveal the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe’s annual industry benchmark survey, <em>Attitudes to Programmatic</em>, unveils the newest buy-side and sell-side drivers, barriers and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders, highlighting key programmatic statistics and how the digital advertising industry’s attitudes towards programmatic advertising have evolved over the past decade.</p> <p><strong>Panel 1: Attitudes to Programmatic - A review of the 2024 results and what we will see in 2025</strong></p> <p><strong>Moderator:</strong></p> <ul class="wp-block-list"> <li><strong>Wayne Tassie, </strong><em>Group Integrated Solutions Director, EMEA at DoubleVerify and Chair of IAB Europe’s Programmatic Trading Committee </em></li> </ul> <p><strong>Speakers:</strong></p> <ul class="wp-block-list"> <li><strong>Gregor Fellner</strong><em>, Sr. Director Media GSA/EE, Rakuten Advertising</em></li> <li><strong>Xavier Llerena</strong><em>, Executive Director, Marketplace Strategy, FreeWheel </em></li> <li><strong>Stefanie Scognamiglio</strong><em>, Director Client Solutions, Microsoft</em></li> <li><strong>Sylwia Iwanejko-Sajewska</strong><em>, Head of Germany, Decentriq </em></li> </ul> <p><strong>14:55 - 15:25 - Panel 2 - The Future of Personalisation - New targeting opportunities beyond the cookie</strong></p> <p>This panel explores the future of personalisation in a post-cookie world, focusing on emerging targeting opportunities powered by AI and other technologies. Industry experts discuss the shift away from third-party cookies, the impact of evolving data privacy regulations, and how new targeting solutions will revolutionise the industry.</p> <p><strong>Moderator: </strong></p> <ul class="wp-block-list"> <li><strong>Jörg Vogelsang, </strong><em>Chief Digital Officer, BCN Group </em></li> </ul> <p><strong>Speakers:</strong></p> <ul class="wp-block-list"> <li><strong>Filippo Gramigna<em>, </em></strong><em>co-CEO, Onetag</em></li> <li><strong>Alexander Weissenfels<em>, </em></strong><em>VP Dach, Adform </em></li> <li><strong>Gaylord Zach<em>, </em></strong><em>Head of mobile product, Verve</em></li> <li><strong>Jana Moran,<em> </em></strong><em>COO DACH, Utiq </em></li> </ul> <p><strong>15:25 - 15:55 -</strong> <strong>Panel 3 - MFAs Impact: The Great Debate</strong></p> <p>This session delves into the controversial impact of Made-For-Advertising (MFA) websites on the digital advertising ecosystem. Experts will discuss the implications for brands, agencies, and publishers, addressing concerns around transparency, ad fraud, and media quality. Attendees will gain insights into the role of MFAs in the future of programmatic advertising and whether they are a benefit or a burden to the industry.</p> <p><strong>Moderator:</strong></p> <ul class="wp-block-list"> <li><strong>Eze Uchegbulam</strong>, <em>Manager Activation, GroupM </em></li> </ul> <p><strong>Speakers:</strong></p> <ul class="wp-block-list"> <li><strong>Jan Philipp Hinrichs</strong>, Senior Director, Agency Partnerships & Development CEE, IAS</li> <li><strong>Daria Oshry</strong>, <em>VP publisher solutions, Online Media Solutions & TWIPN DE member </em></li> <li><strong>Margarita Antciburova</strong>, <em>Customer Success Manager, DoubleVerify </em> </li> <li><strong>Leonhard Sauer</strong><em>, Country Manager Central Europe, PubMatic</em></li> </ul> <p><strong>15:55 - 16:25 - Panel 4 - Industry Readiness for the new addressability era </strong></p> <p>As the digital advertising industry approaches the sunset of third-party cookies, the question of how well-prepared businesses are for this seismic shift has never been more critical. This panel will explore the state of industry readiness for the new addressability era, where privacy, consent, and data ownership are at the forefront of change. Leading industry experts will provide insights into their companies' current preparedness and share the strategies being implemented to navigate the challenges posed by the loss of third-party cookies. In addition, the panel will highlight best practices and key recommendations for stakeholders—advertisers, publishers, and technology partners—on how to adapt. They will offer actionable advice on how to build a sustainable data infrastructure, embrace new identity solutions, and align with regulatory requirements to ensure continued success in this new privacy-first landscape.</p> <p><strong>Moderator:</strong></p> <ul class="wp-block-list"> <li><strong>Pete Danks</strong>, <em>VP Product, Magnite</em></li> </ul> <p><strong>Speakers:</strong></p> <ul class="wp-block-list"> <li><strong>Andrew Heald</strong>, <em>Manager, Publisher Development, Index Exchange</em></li> <li><strong>Nadeem Qureshi</strong><em>, Team Lead Product Management</em>, <em>Brand Community Network GmbH</em></li> <li><strong>Samir Chabab</strong>, <em>VP, Global Field Marketing, Ogury</em></li> <li><strong>Sara Sihelik</strong>, Country Director DACH, Quantcast</li> </ul> <p><strong>16:30 - Wrap up and close</strong></p> <p><strong>17:00 - 18:00 Networking </strong></p> <p><a href="https://us02web.zoom.us/webinar/register/WN_nWXejZz6RXCp_yRvpPKaGQ">Register here</a> for virtual attendance</p> <p><a href="https://www.surveymonkey.com/r/VPDVerve">Register here </a>for in-person attendance</p> <p><strong>Meet our Speakers</strong>:</p> <p></p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-thumbnail"><img loading="lazy" decoding="async" width="150" height="150" src="https://iabeurope.eu/wp-content/uploads/Gaylord-150x150.jpg" alt="" class="wp-image-56784"/></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p><strong><a href="https://de.linkedin.com/in/gaylordzach">Gaylord Zach</a></strong>, Head of Mobile Product at Verve</p> <p></p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-thumbnail"><img loading="lazy" decoding="async" width="150" height="150" src="https://iabeurope.eu/wp-content/uploads/IMG_8285-1-150x150.jpg" alt="" class="wp-image-56970"/></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p><strong><a href="https://www.linkedin.com/in/steph-radzivonik?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app">Stafaniya Radzivonik</a></strong>, Director, Partnerships - Supply, Verve</p> <p></p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-thumbnail"><img loading="lazy" decoding="async" width="150" height="150" src="https://iabeurope.eu/wp-content/uploads/daria-150x150.jpg" alt="" class="wp-image-56864" srcset="https://iabeurope.eu/wp-content/uploads/daria-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/daria-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/daria-1024x1024.jpg 1024w, https://iabeurope.eu/wp-content/uploads/daria-768x768.jpg 768w, https://iabeurope.eu/wp-content/uploads/daria.jpg 1080w" sizes="auto, (max-width: 150px) 100vw, 150px" /></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p><strong><a href="ttps://www.linkedin.com/in/daria-oshry-7847392b/">Daria Oshry</a></strong>, VP Publisher Solutions at Online Media Solutions</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column 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