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col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <section class="imageblock"> <div class="imageblock__content col-md-6 col-sm-4 pos-right"> <div class="background-image-holder"> <img fetchpriority="high" decoding="async" width="1196" height="1030" src="https://leadtail.com/wp-content/uploads/2019/09/working-hero.png" class="attachment-full size-full" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/09/working-hero.png 1196w, https://leadtail.com/wp-content/uploads/2019/09/working-hero-300x258.png 300w, https://leadtail.com/wp-content/uploads/2019/09/working-hero-768x661.png 768w, https://leadtail.com/wp-content/uploads/2019/09/working-hero-1024x882.png 1024w" sizes="(max-width: 1196px) 100vw, 1196px" /> </div> </div> <div class="col-md-6 col-sm-8"> <div class="col-md-6 col-md-offset-3 col-sm-8 col-sm-offset-2"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>We make social media work for B2B marketers</h3> <h5>Leadtail helps marketing leaders develop the right insights, social media strategy and influencer relationships to reach and engage target buyers.</h5> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_btn3-container vc_btn3-inline" > <a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-square vc_btn3-style-flat vc_btn3-color-white" href="http://leadtail.com/b2b-social-media-services/" title="B2B Social Media Services">LEARN MORE</a></div> </div></div></div></div> </div> </div> </section> </div></div></div></div><section class="vc_row wpb_row vc_row-fluid bg--white"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_dotted vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>Leadtail is a B2B Social Media Agency</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="text-align: center;">We’ve helped innovative companies like these succeed with social media, and we can help you, too.</p> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <a href="http://www.bill.com" target="_blank"><img decoding="async" width="300" height="120" src="https://leadtail.com/wp-content/uploads/2020/12/billcom-standard-3-300x120.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://leadtail.com/wp-content/uploads/2020/12/billcom-standard-3-300x120.png 300w, https://leadtail.com/wp-content/uploads/2020/12/billcom-standard-3-1024x410.png 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300px" /></a></li> <li> <a href="https://zuora.com" target="_blank"><img loading="lazy" decoding="async" width="300" height="120" src="https://leadtail.com/wp-content/uploads/2019/04/zuora-resized-2500x1000-300x120.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/04/zuora-resized-2500x1000-300x120.png 300w, https://leadtail.com/wp-content/uploads/2019/04/zuora-resized-2500x1000-768x307.png 768w, https://leadtail.com/wp-content/uploads/2019/04/zuora-resized-2500x1000-1024x410.png 1024w, https://leadtail.com/wp-content/uploads/2019/04/zuora-resized-2500x1000.png 2048w" sizes="(max-width: 300px) 100vw, 300px" /></a></li> <li> <a href="https://leandatainc.com" target="_blank"><img loading="lazy" decoding="async" width="300" height="120" src="https://leadtail.com/wp-content/uploads/2019/04/leandata-resized-2500x1000-300x120.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/04/leandata-resized-2500x1000-300x120.png 300w, https://leadtail.com/wp-content/uploads/2019/04/leandata-resized-2500x1000-768x307.png 768w, https://leadtail.com/wp-content/uploads/2019/04/leandata-resized-2500x1000-1024x410.png 1024w, https://leadtail.com/wp-content/uploads/2019/04/leandata-resized-2500x1000.png 2048w" sizes="(max-width: 300px) 100vw, 300px" /></a></li> <li> <a href="https://bluejeans.com" target="_blank"><img loading="lazy" decoding="async" width="300" height="120" src="https://leadtail.com/wp-content/uploads/2019/04/Bluejeans-300x120.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/04/Bluejeans-300x120.png 300w, https://leadtail.com/wp-content/uploads/2019/04/Bluejeans-1024x410.png 1024w, https://leadtail.com/wp-content/uploads/2019/04/Bluejeans-768x307.png 768w, https://leadtail.com/wp-content/uploads/2019/04/Bluejeans-1536x614.png 1536w, https://leadtail.com/wp-content/uploads/2019/04/Bluejeans.png 2048w" sizes="(max-width: 300px) 100vw, 300px" /></a></li> <li> <a href="https://treasuredata.com" target="_blank"><img loading="lazy" decoding="async" width="300" height="120" src="https://leadtail.com/wp-content/uploads/2021/01/treasure-data-new-sized-300x120.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://leadtail.com/wp-content/uploads/2021/01/treasure-data-new-sized-300x120.png 300w, https://leadtail.com/wp-content/uploads/2021/01/treasure-data-new-sized-1024x410.png 1024w, https://leadtail.com/wp-content/uploads/2021/01/treasure-data-new-sized-768x307.png 768w, https://leadtail.com/wp-content/uploads/2021/01/treasure-data-new-sized-1536x614.png 1536w, https://leadtail.com/wp-content/uploads/2021/01/treasure-data-new-sized.png 2048w" sizes="(max-width: 300px) 100vw, 300px" /></a></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--secondary vc_custom_1562350040429"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_dotted vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>How We Help</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="text-align: center;">Our six core B2B social media practices create a winning approach for B2B brands.</p> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1562192505544"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Tactic"></i> <h4>Social Media Management</h4> <p><span style="font-weight: 400;">We handle growing your audience, publishing content to your social media channels and increasing meaningful engagement – and keep it all aligned with your overall marketing goals.</span></p> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Crown-2"></i> <h4>B2B Influencer Marketing</h4> <p>Breaking into a new market, selling to a new audience or just hoping to boost your brand awareness? influencer marketing is a proven method for breaking through the noise.</p> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Dollar"></i> <h4>Social Advertising</h4> <p>Strategic social media advertising can drive more visibility for your thought leadership and top performing content while connecting your social media and demand generation efforts.</p> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-DNA-2"></i> <h4>Buyer Insights</h4> <p>Discover what your target customers really do – not just what they say they do. Our buyer insights are based on data that comes directly from real-world social interactions.</p> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Archery-2"></i> <h4>Social for Events</h4> <p>From routine webinars to virtual user conferences and major industry events, targeted social outreach before, during, and after the event can maximize your impact.</p> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Megaphone"></i> <h4>Employee Advocacy</h4> <p>Boost employees’ and executives’ personal brands, and strengthen your company’s reputation using the power of advocacy.</p> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--dark"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_tta-container vc_tta-o-non-responsive" data-vc-action="collapse" data-vc-tta-autoplay="{"delay":5000}"><div class="vc_general vc_tta vc_tta-tabs vc_tta-o-shape-group vc_tta-has-pagination vc_tta-o-no-fill vc_tta-tabs-position-top vc_tta-pageable"><div class="vc_tta-panels-container"><ul class="vc_general vc_pagination vc_pagination-style-outline vc_pagination-shape-round vc_pagination-color-grey"><li class="vc_pagination-item vc_active" data-vc-tab><a href="#1599254136312-ba1a09e5-bb06" class="vc_pagination-trigger" data-vc-tabs data-vc-container=".vc_tta"></a></li><li class="vc_pagination-item" data-vc-tab><a href="#1657147294876-f297c5da-2c86" class="vc_pagination-trigger" data-vc-tabs data-vc-container=".vc_tta"></a></li><li class="vc_pagination-item" data-vc-tab><a href="#1564077416035-274ef745-1b7b" class="vc_pagination-trigger" data-vc-tabs data-vc-container=".vc_tta"></a></li><li class="vc_pagination-item" data-vc-tab><a href="#1562359039302-e4b49f6d-34dd" class="vc_pagination-trigger" data-vc-tabs data-vc-container=".vc_tta"></a></li><li class="vc_pagination-item" data-vc-tab><a href="#1562359596440-813ab332-98bc" class="vc_pagination-trigger" data-vc-tabs data-vc-container=".vc_tta"></a></li><li class="vc_pagination-item" data-vc-tab><a href="#1562359768488-dcea2415-c27a" class="vc_pagination-trigger" data-vc-tabs data-vc-container=".vc_tta"></a></li></ul><div class="vc_tta-panels"><div class="vc_tta-panel vc_active" id="1599254136312-ba1a09e5-bb06" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-body"> <span class="vc_tta-panel-title"> <a data-vc-container=".vc_tta-container" data-vc-accordion="" data-vc-target="#1599254136312-ba1a09e5-bb06"></a> </span> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_circle vc_box_border_grey"><img loading="lazy" decoding="async" width="150" height="150" src="https://leadtail.com/wp-content/uploads/2022/07/Tom-Treanor-150x150.jpeg" class="vc_single_image-img attachment-thumbnail" alt="" srcset="https://leadtail.com/wp-content/uploads/2022/07/Tom-Treanor-150x150.jpeg 150w, https://leadtail.com/wp-content/uploads/2022/07/Tom-Treanor-300x300.jpeg 300w, https://leadtail.com/wp-content/uploads/2022/07/Tom-Treanor-60x60.jpeg 60w, https://leadtail.com/wp-content/uploads/2022/07/Tom-Treanor.jpeg 400w" sizes="(max-width: 150px) 100vw, 150px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element vc_custom_1657206075371" > <div class="wpb_wrapper"> <p style="text-align: center;"><a href="https://www.linkedin.com/in/tomtreanor/" target="_blank" rel="noopener">Tom Treanor, Chief Marketing Officer</a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>“Strategic input and invaluable marketing support”</h3> <p>The Leadtail team has become a key part of our marketing team. The Leadtail experts help keep our social channels active and growing. Their approach is spot on from a qualitative perspective, and they track key KPIs for each channel to monitor ongoing performance, as well as to optimize the content, spend and frequency of posting.<br /> In addition, they provide input to our overall marketing strategy, make valuable introductions, and help us expand our influence marketing program. Our partnership with Leadtail is invaluable!</p> </div> </div> </div></div></div></div></div></div><div class="vc_tta-panel" id="1657147294876-f297c5da-2c86" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-body"> <span class="vc_tta-panel-title"> <a data-vc-container=".vc_tta-container" data-vc-accordion="" data-vc-target="#1657147294876-f297c5da-2c86"></a> </span> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_circle vc_box_border_grey"><img loading="lazy" decoding="async" width="150" height="150" src="https://leadtail.com/wp-content/uploads/2022/08/Erin-Dowling-Cheever-150x150.jpeg" class="vc_single_image-img attachment-thumbnail" alt="Erin Dowling (Cheever)" srcset="https://leadtail.com/wp-content/uploads/2022/08/Erin-Dowling-Cheever-150x150.jpeg 150w, https://leadtail.com/wp-content/uploads/2022/08/Erin-Dowling-Cheever-300x300.jpeg 300w, https://leadtail.com/wp-content/uploads/2022/08/Erin-Dowling-Cheever-60x60.jpeg 60w, https://leadtail.com/wp-content/uploads/2022/08/Erin-Dowling-Cheever.jpeg 400w" sizes="(max-width: 150px) 100vw, 150px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element vc_custom_1659733024841" > <div class="wpb_wrapper"> <p style="text-align: center;"><a href="https://www.linkedin.com/in/erindowling/" target="_blank" rel="noopener">Erin Dowling (Cheever)</a><br /> <a href="https://www.linkedin.com/in/erindowling/" target="_blank" rel="noopener">Communications Lead, Advanced Communications, Verizon Business</a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>“We never have to worry about the content that’s being disseminated on our social channels”</h3> <p>Leadtail provides corporate peace of mind in a social media-driven world. In a time where brand sentiment can be created or crushed with one bad post, we never have to worry about the content that’s being disseminated on our social channels. They have been a savior for us when it comes to tactical execution, but also pivotal in helping us to think about how to create content that’s social by design. At the beginning of COVID, when we saw a 3x surge in usage, Leadtail was there working in the trenches with us flagging support queries and making sure our followers were being heard—We literally could not have managed without them!</p> </div> </div> </div></div></div></div></div></div><div class="vc_tta-panel" id="1564077416035-274ef745-1b7b" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-body"> <span class="vc_tta-panel-title"> <a data-vc-container=".vc_tta-container" data-vc-accordion="" data-vc-target="#1564077416035-274ef745-1b7b"></a> </span> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_circle vc_box_border_grey"><img loading="lazy" decoding="async" width="150" height="150" src="https://leadtail.com/wp-content/uploads/2019/04/karen-hayward-150x150.jpg" class="vc_single_image-img attachment-thumbnail" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/04/karen-hayward-150x150.jpg 150w, https://leadtail.com/wp-content/uploads/2019/04/karen-hayward-300x300.jpg 300w, https://leadtail.com/wp-content/uploads/2019/04/karen-hayward-60x60.jpg 60w, https://leadtail.com/wp-content/uploads/2019/04/karen-hayward.jpg 400w" sizes="(max-width: 150px) 100vw, 150px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element vc_custom_1570557355730" > <div class="wpb_wrapper"> <p style="text-align: center;"><a href="https://www.linkedin.com/in/karen-hayward-a0418a7/" target="_blank" rel="noopener noreferrer">Karen Hayward,<br /> Chief Outsiders</a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>“Leadtail has been a true business partner”</h3> <p>Through two companies, Leadtail has been a true business partner helping me as a CMO crack the code on making social media channels work – and by work I mean deliver results. Their no nonsense approach aligned to my business goals and the agile Leadtail team helped develop a solid strategy and when we didn’t have the resources to fully execute the plan they were right there with me and jumped in on tactical execution. I felt they were really an extension of my marketing team.</p> </div> </div> </div></div></div></div></div></div><div class="vc_tta-panel" id="1562359039302-e4b49f6d-34dd" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-body"> <span class="vc_tta-panel-title"> <a data-vc-container=".vc_tta-container" data-vc-accordion="" data-vc-target="#1562359039302-e4b49f6d-34dd"></a> </span> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_circle vc_box_border_grey"><img loading="lazy" decoding="async" width="150" height="150" src="https://leadtail.com/wp-content/uploads/2019/07/kelly-seelig-headshot-150x150.jpeg" class="vc_single_image-img attachment-thumbnail" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/07/kelly-seelig-headshot-150x150.jpeg 150w, https://leadtail.com/wp-content/uploads/2019/07/kelly-seelig-headshot-60x60.jpeg 60w, https://leadtail.com/wp-content/uploads/2019/07/kelly-seelig-headshot.jpeg 200w" sizes="(max-width: 150px) 100vw, 150px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element vc_custom_1570557420286" > <div class="wpb_wrapper"> <p style="text-align: center;"><a href="https://www.linkedin.com/in/kelly-seelig-09b152/" target="_blank" rel="noopener noreferrer">Kelly Seelig,<br /> VP Marketing, Landing.AI</a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>“Literally provided a social roadmap to get to my target customers”</h3> <p>While the majority of consumer marketers focus their social outreach on increasing followers and getting likes, Leadtail focus on something far more important to B2B marketers – they focus on our potential customers, and reverse engineer a social strategy from that.</p> <p>Leadtail’s progressive approach identified the key social influencers that are talking to the audiences we care about. They understand where those influencers are sourcing and sharing their information, and have pinpointed the hot topics that are currently driving their social conversation.</p> </div> </div> </div></div></div></div></div></div><div class="vc_tta-panel" id="1562359596440-813ab332-98bc" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-body"> <span class="vc_tta-panel-title"> <a data-vc-container=".vc_tta-container" data-vc-accordion="" data-vc-target="#1562359596440-813ab332-98bc"></a> </span> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_circle vc_box_border_grey"><img loading="lazy" decoding="async" width="150" height="150" src="https://leadtail.com/wp-content/uploads/2019/07/therese-adlhoch-smith-headshot-150x150.jpeg" class="vc_single_image-img attachment-thumbnail" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/07/therese-adlhoch-smith-headshot-150x150.jpeg 150w, https://leadtail.com/wp-content/uploads/2019/07/therese-adlhoch-smith-headshot-300x300.jpeg 300w, https://leadtail.com/wp-content/uploads/2019/07/therese-adlhoch-smith-headshot-60x60.jpeg 60w, https://leadtail.com/wp-content/uploads/2019/07/therese-adlhoch-smith-headshot.jpeg 449w" sizes="(max-width: 150px) 100vw, 150px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element vc_custom_1570557466908" > <div class="wpb_wrapper"> <p style="text-align: center;"><a href="https://www.linkedin.com/in/therese-adlhoch-smith-1111a/" target="_blank" rel="noopener noreferrer">Therese Adlhoch Smith,<br /> Founder, The Adlhoch Group</a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>“Remarkable level of value and clear results”</h3> <p>The B2B social media engagement they ran for us was well-structured and specific—we knew precisely what to expect every week. From delivering in-depth analysis of the key topics of interest to my client’s target markets, to identifying the right influencers to engage, I was confident that Leadtail’s methodology, strategy and execution brought us in the right direction.</p> <p>Beyond providing extraordinarily competent service, Carter and his team also have a knack for making the process enjoyable. Their professional enthusiasm and positive spirit was evident during every step.</p> </div> </div> </div></div></div></div></div></div><div class="vc_tta-panel" id="1562359768488-dcea2415-c27a" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-body"> <span class="vc_tta-panel-title"> <a data-vc-container=".vc_tta-container" data-vc-accordion="" data-vc-target="#1562359768488-dcea2415-c27a"></a> </span> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_circle vc_box_border_grey"><img loading="lazy" decoding="async" width="150" height="150" src="https://leadtail.com/wp-content/uploads/2019/07/britta-meyer-rock-headshot-150x150.jpeg" class="vc_single_image-img attachment-thumbnail" alt="" srcset="https://leadtail.com/wp-content/uploads/2019/07/britta-meyer-rock-headshot-150x150.jpeg 150w, https://leadtail.com/wp-content/uploads/2019/07/britta-meyer-rock-headshot-300x300.jpeg 300w, https://leadtail.com/wp-content/uploads/2019/07/britta-meyer-rock-headshot-60x60.jpeg 60w, https://leadtail.com/wp-content/uploads/2019/07/britta-meyer-rock-headshot.jpeg 334w" sizes="(max-width: 150px) 100vw, 150px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element vc_custom_1611592214088" > <div class="wpb_wrapper"> <p style="text-align: center;"><a href="https://www.linkedin.com/in/brittameyer/" target="_blank" rel="noopener noreferrer">Britta Meyer Rock,<br /> VP Marketing, Claris</a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3>“I consider them my secret weapon”</h3> <p>Leadtail has consistently proven themselves as a highly-trusted partner with impressive social media expertise, especially in the generally less understood B2B field. I have had the opportunity to work with Leadtail for over ten years now, across several companies and positions. I will rely on them to help assess, address, direct, and monitor social media needs, strategies, tactics, and progress, and they have never failed to deliver. Moreover, Carter and team have the capability to see the social media efforts as a core part of the larger marketing agenda, which assures alignment across functions and maximizes measurable success.</p> </div> </div> </div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_dotted vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>We're Experts in B2B Social Media</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="text-align: center;">Featured posts from our blog</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="587" src="https://leadtail.com/wp-content/uploads/2022/11/iStock-1145423719-1024x587.jpg" class="attachment-large size-large wp-post-image" alt="Developing Your B2B Brand’s Social Media Voice" srcset="https://leadtail.com/wp-content/uploads/2022/11/iStock-1145423719-1024x587.jpg 1024w, https://leadtail.com/wp-content/uploads/2022/11/iStock-1145423719-300x172.jpg 300w, https://leadtail.com/wp-content/uploads/2022/11/iStock-1145423719-768x441.jpg 768w, https://leadtail.com/wp-content/uploads/2022/11/iStock-1145423719.jpg 1351w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>B2B Social Media Marketing</h6> <div class="card__title"> <h5>Developing Your B2B Brand’s Social Media Voice</h5> </div> <hr> <div class="card__lower"> <div class="essb_links essb_displayed_shortcode essb_share essb_template_metro-retina essb_265800338 print-no" id="essb_displayed_shortcode_265800338" data-essb-postid="7302" data-essb-position="shortcode" data-essb-button-style="button" data-essb-template="metro-retina" data-essb-counter-pos="hidden" data-essb-url="https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/" data-essb-twitter-url="https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/" data-essb-instance="265800338"><ul class="essb_links_list"><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=Developing Your B2B Brand’s Social Media Voice&url=https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/&counturl=https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/&related=Leadtail&via=Leadtail','twitter','265800338'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name">Twitter</span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Developing Your B2B Brand’s Social Media Voice&url=https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Developing Your B2B Brand’s Social Media Voice&url=https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/','linkedin','265800338'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name">LinkedIn</span></a></li><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/&t=Developing Your B2B Brand’s Social Media Voice" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/b2b-social-media-marketing/developing-your-b2b-brands-social-media-voice/&t=Developing Your B2B Brand’s Social Media Voice','facebook','265800338'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name">Facebook</span></a></li></ul></div> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="769" src="https://leadtail.com/wp-content/uploads/2021/09/megaphone-6249200_1280-1024x769.png" class="attachment-large size-large wp-post-image" alt="Struggling to Unlock the Potential of Employee Advocacy?" srcset="https://leadtail.com/wp-content/uploads/2021/09/megaphone-6249200_1280-1024x769.png 1024w, https://leadtail.com/wp-content/uploads/2021/09/megaphone-6249200_1280-300x225.png 300w, https://leadtail.com/wp-content/uploads/2021/09/megaphone-6249200_1280-768x577.png 768w, https://leadtail.com/wp-content/uploads/2021/09/megaphone-6249200_1280.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Employee Advocacy</h6> <div class="card__title"> <h5>Struggling to Unlock the Potential of Employee Advocacy?</h5> </div> <hr> <div class="card__lower"> <div class="essb_links essb_displayed_shortcode essb_share essb_template_metro-retina essb_168331171 print-no" id="essb_displayed_shortcode_168331171" data-essb-postid="6906" data-essb-position="shortcode" data-essb-button-style="button" data-essb-template="metro-retina" data-essb-counter-pos="hidden" data-essb-url="https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/" data-essb-twitter-url="https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/" data-essb-instance="168331171"><ul class="essb_links_list"><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=Struggling to Unlock the Potential of Employee Advocacy?&url=https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/&counturl=https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/&related=Leadtail&via=Leadtail','twitter','168331171'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name">Twitter</span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Struggling to Unlock the Potential of Employee Advocacy?&url=https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Struggling to Unlock the Potential of Employee Advocacy?&url=https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/','linkedin','168331171'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name">LinkedIn</span></a></li><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/&t=Struggling to Unlock the Potential of Employee Advocacy?" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/employee-advocacy/struggling-to-unlock-the-potential-of-employee-advocacy/&t=Struggling to Unlock the Potential of Employee Advocacy?','facebook','168331171'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name">Facebook</span></a></li></ul></div> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://leadtail.com/wp-content/uploads/2021/06/Untitled-design-1024x576.png" class="attachment-large size-large wp-post-image" alt="Why Community Is the Future of B2B Marketing" srcset="https://leadtail.com/wp-content/uploads/2021/06/Untitled-design-1024x576.png 1024w, https://leadtail.com/wp-content/uploads/2021/06/Untitled-design-300x169.png 300w, https://leadtail.com/wp-content/uploads/2021/06/Untitled-design-768x432.png 768w, https://leadtail.com/wp-content/uploads/2021/06/Untitled-design.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>B2B Marketing</h6> <div class="card__title"> <h5>Why Community Is the Future of B2B Marketing</h5> </div> <hr> <div class="card__lower"> <div class="essb_links essb_displayed_shortcode essb_share essb_template_metro-retina essb_1548340844 print-no" id="essb_displayed_shortcode_1548340844" data-essb-postid="6875" data-essb-position="shortcode" data-essb-button-style="button" data-essb-template="metro-retina" data-essb-counter-pos="hidden" data-essb-url="https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/" data-essb-twitter-url="https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/" data-essb-instance="1548340844"><ul class="essb_links_list"><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=Why Community Is the Future of B2B Marketing&url=https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/&counturl=https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/&related=Leadtail&via=Leadtail','twitter','1548340844'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name">Twitter</span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Why Community Is the Future of B2B Marketing&url=https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Why Community Is the Future of B2B Marketing&url=https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/','linkedin','1548340844'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name">LinkedIn</span></a></li><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/&t=Why Community Is the Future of B2B Marketing" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/b2b-marketing/why-community-is-the-future-of-b2b-marketing/&t=Why Community Is the Future of B2B Marketing','facebook','1548340844'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name">Facebook</span></a></li></ul></div> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://leadtail.com/featured/executives-should-you-be-active-on-social-media/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://leadtail.com/wp-content/uploads/2021/05/Untitled-design-1-1024x576.png" class="attachment-large size-large wp-post-image" alt="Executives: Should You Be Active on Social Media?" srcset="https://leadtail.com/wp-content/uploads/2021/05/Untitled-design-1-1024x576.png 1024w, https://leadtail.com/wp-content/uploads/2021/05/Untitled-design-1-300x169.png 300w, https://leadtail.com/wp-content/uploads/2021/05/Untitled-design-1-768x432.png 768w, https://leadtail.com/wp-content/uploads/2021/05/Untitled-design-1.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Executive Social Media</h6> <div class="card__title"> <h5>Executives: Should You Be Active on Social Media?</h5> </div> <hr> <div class="card__lower"> <div class="essb_links essb_displayed_shortcode essb_share essb_template_metro-retina essb_1568422193 print-no" id="essb_displayed_shortcode_1568422193" data-essb-postid="6866" data-essb-position="shortcode" data-essb-button-style="button" data-essb-template="metro-retina" data-essb-counter-pos="hidden" data-essb-url="https://leadtail.com/featured/executives-should-you-be-active-on-social-media/" data-essb-twitter-url="https://leadtail.com/featured/executives-should-you-be-active-on-social-media/" data-essb-instance="1568422193"><ul class="essb_links_list"><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=Executives: Should You Be Active on Social Media?&url=https://leadtail.com/featured/executives-should-you-be-active-on-social-media/&counturl=https://leadtail.com/featured/executives-should-you-be-active-on-social-media/&related=Leadtail&via=Leadtail','twitter','1568422193'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name">Twitter</span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Executives: Should You Be Active on Social Media?&url=https://leadtail.com/featured/executives-should-you-be-active-on-social-media/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Executives: Should You Be Active on Social Media?&url=https://leadtail.com/featured/executives-should-you-be-active-on-social-media/','linkedin','1568422193'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name">LinkedIn</span></a></li><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/featured/executives-should-you-be-active-on-social-media/&t=Executives: Should You Be Active on Social Media?" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/featured/executives-should-you-be-active-on-social-media/&t=Executives: Should You Be Active on Social Media?','facebook','1568422193'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name">Facebook</span></a></li></ul></div> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="646" src="https://leadtail.com/wp-content/uploads/2021/04/social-media-3846597_1280-1024x646.png" class="attachment-large size-large wp-post-image" alt="Leverage Social Media for Account-Based Marketing (ABM)" srcset="https://leadtail.com/wp-content/uploads/2021/04/social-media-3846597_1280-1024x646.png 1024w, https://leadtail.com/wp-content/uploads/2021/04/social-media-3846597_1280-300x189.png 300w, https://leadtail.com/wp-content/uploads/2021/04/social-media-3846597_1280-768x484.png 768w, https://leadtail.com/wp-content/uploads/2021/04/social-media-3846597_1280.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Account Based Marketing</h6> <div class="card__title"> <h5>Leverage Social Media for Account-Based Marketing</h5> </div> <hr> <div class="card__lower"> <div class="essb_links essb_displayed_shortcode essb_share essb_template_metro-retina essb_764716397 print-no" id="essb_displayed_shortcode_764716397" data-essb-postid="6858" data-essb-position="shortcode" data-essb-button-style="button" data-essb-template="metro-retina" data-essb-counter-pos="hidden" data-essb-url="https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/" data-essb-twitter-url="https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/" data-essb-instance="764716397"><ul class="essb_links_list"><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=Leverage Social Media for Account-Based Marketing&url=https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/&counturl=https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/&related=Leadtail&via=Leadtail','twitter','764716397'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name">Twitter</span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Leverage Social Media for Account-Based Marketing&url=https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Leverage Social Media for Account-Based Marketing&url=https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/','linkedin','764716397'); return false;" target="_blank" rel="nofollow" class="nolightbox" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name">LinkedIn</span></a></li><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/&t=Leverage Social Media for Account-Based Marketing" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://leadtail.com/account-based-marketing/leverage-social-media-for-account-based-marketing/&t=Leverage Social Media for Account-Based Marketing','facebook','764716397'); 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