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Food - Packaging Design Case Study
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Drawing from the brand’s rebellious attitude whilst promoting their signature food — cakes that looked as sweet as they tasted — was a welcome challenge. We created branding that boasted a vibrant colour palette and dynamic patterns to communicate the non-traditional Cakeagram spirit across both packaging and vehicle signage.</p> " /> <meta property="og:url" content="/branding-design-projects/food-packaging-design-case-study/" /> <meta property="og:site_name" content="Bellman Agency" /> <meta name="google-site-verification" content="8Qo14a6rY39dCtnWOFDZ1JGpP0RIoh1ue67DUY-D7kM" /> <meta name="twitter:site" content="@bellmanAU"> <meta name="twitter:creator" content="@bellmanAU"> <meta name="twitter:image" content="https://www.bellmanagency.com.au/wp-content/uploads/2020/11/Bellman-Cakeagram-Header-1920x1168-1.jpg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Bringing a bright idea to life" /> <meta name="twitter:description" content="<p>Cakeagram is a brand with fun and joy at its core. Drawing from the brand’s rebellious attitude whilst promoting their signature food — cakes that looked as sweet as they tasted — was a welcome challenge. We created branding that boasted a vibrant colour palette and dynamic patterns to communicate the non-traditional Cakeagram spirit across both packaging and vehicle signage.</p> " /> <!-- <meta name="author" content=""> --> <meta name="siteurl" content="https://www.bellmanagency.com.au" id="Siteurl"> <meta name="themeurl" content="https://www.bellmanagency.com.au/wp-content/themes/bellman" id="Themeurl"> <meta name="ajaxurl" content="https://www.bellmanagency.com.au/wp-admin/admin-ajax.php" id="Ajaxurl"> <!-- <link rel="icon" href="/assets/img/favicon.ico"> --> <link rel=“stylesheet” href="https://use.typekit.net/esq2noq.css"> <link rel="apple-touch-icon" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-iphone-retina.png"> <link rel="apple-touch-icon" sizes="76x76" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-ipad.png"> <link rel="apple-touch-icon" sizes="120x120" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-iphone-retina.png"> <link rel="apple-touch-icon" sizes="152x152" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-ipad-retina.png"> <script> (function(g,e,o,id,t,a,r,ge,tl,y,s){ g.getElementsByTagName(o)[0].insertAdjacentHTML('afterbegin','<style id="georedirect-Mu9ACbwRT6jLvOndTiKstyle">body{opacity:0.0 !important;}</style>'); s=function(){g.getElementById('georedirect-Mu9ACbwRT6jLvOndTiKstyle').innerHTML='body{opacity:1.0 !important;}';}; t=g.getElementsByTagName(o)[0];y=g.createElement(e);y.async=true; y.src='https://g10102301085.co/gr?id=-Mu9ACbwRT6jLvOndTiK&refurl='+g.referrer+'&winurl='+encodeURIComponent(window.location); t.parentNode.insertBefore(y,t);y.onerror=function(){s()}; georedirectLoaded="undefined" != typeof georedirectLoaded ? georedirectLoaded:{}; georedirectLoaded['-Mu9ACbwRT6jLvOndTiK'] = function(redirect){var to=0;if(redirect){to=5000};setTimeout(function(){s();},to)}; setTimeout(function(){s();}, 8000); })(document,'script','head'); </script><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO plugin v23.7 - https://yoast.com/wordpress/plugins/seo/ --> <meta name="description" content="In this super sweet cake branding, we used custom lettering and bright colours to create a unique brand design, packaging design and vehicle signage. 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It's called for every field type. * Note that must have ONE top-level, wrapping element. i.e. a div/span/etc that wraps all of the template. */ #> <# /* * Render our label. */ #> {{{ data.renderLabel() }}} <# /* * Render our field element. Uses the template for the field being rendered. */ #> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <# /* * Render our Description Text. */ #> {{{ data.renderDescText() }}} </div> </script> <script id="tmpl-nf-field-wrap-no-label" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <div class="nf-field-label"></div> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <div class="nf-error-wrap"></div> </div> </script> <script id="tmpl-nf-field-wrap-no-container" type="text/template"> {{{ data.renderElement() }}} <div class="nf-error-wrap"></div> </script> <script id="tmpl-nf-field-label" type="text/template"> <div class="nf-field-label"> <# if ( data.type === "listcheckbox" || data.type === "listradio" || data.type === "listimage" || data.type === "date" || data.type === "starrating" ) { #> <span id="nf-label-field-{{{ data.id }}}" class="nf-label-span {{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </span> <# } else { #> <label for="nf-field-{{{ data.id }}}" id="nf-label-field-{{{ data.id }}}" class="{{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </label> <# } #> </div> </script><script id="tmpl-nf-field-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}" aria-live="assertive">{{{ data.msg }}}</div> </script><script id="tmpl-nf-form-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}">{{{ data.msg }}}</div> </script><script id="tmpl-nf-field-input-limit" type="text/template"> {{{ data.currentCount() }}} {{{ nfi18n.of }}} {{{ data.input_limit }}} {{{ data.input_limit_msg }}} </script><script id="tmpl-nf-field-null" type="text/template"> </script><script id="tmpl-nf-field-textbox" type="text/template"> <input type="text" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeInputLimit() }}} id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{ data.maybeDisableAutocomplete() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id='tmpl-nf-field-input' type='text/template'> <input id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ _.escape( data.value ) }}}" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-lastname" type="text/template"> <input type="text" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{ data.maybeDisableAutocomplete() }}} {{{ data.renderPlaceholder() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-email" type="text/template"> <input type="email" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{data.maybeDisableAutocomplete()}}} {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-firstname" type="text/template"> <input type="text" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{ data.maybeDisableAutocomplete() }}} {{{ data.renderPlaceholder() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-textarea" type="text/template"> <textarea id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeDisableAutocomplete() }}} {{{ data.maybeInputLimit() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} >{{{ _.escape( data.value ) }}}</textarea> </script> <!-- Rich Text Editor Templates --> <script id="tmpl-nf-rte-media-button" type="text/template"> <span class="dashicons dashicons-admin-media"></span> </script> <script id="tmpl-nf-rte-link-button" type="text/template"> <span class="dashicons dashicons-admin-links"></span> </script> <script id="tmpl-nf-rte-unlink-button" type="text/template"> <span class="dashicons dashicons-editor-unlink"></span> </script> <script id="tmpl-nf-rte-link-dropdown" type="text/template"> <div class="summernote-link"> URL <input type="url" class="widefat code link-url"> <br /> Text <input type="url" class="widefat code link-text"> <br /> <label> <input type="checkbox" class="link-new-window"> {{{ nfi18n.fieldsTextareaOpenNewWindow }}} </label> <input type="button" class="cancel-link extra" value="Cancel"> <input type="button" class="insert-link extra" value="Insert"> </div> </script> <script id="tmpl-nf-field-html" type="text/template"> {{{ data.value }}} </script> <script id="tmpl-nf-field-checkbox" type="text/template"> <input id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="checkbox" value="1" {{{ data.maybeDisabled() }}}{{{ data.maybeChecked() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-submit" type="text/template"> <# let myType = data.type if('save'== data.type){ myType = 'button' } #> <input id="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element " type="{{{myType}}}" value="{{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}}" {{{ ( data.disabled ) ? 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