CINXE.COM

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href="/contact-us/">Book a Strategy Call <i class="gg-chevron-right"></i></a></li> </ul></div> </nav> <div class="navigation-wrapper"> <a href="/contact-us/" class="header-button circular-book"><div>Book a Strategy Call <i class="gg-chevron-right"></i></div></a> </div> </div> </header> <div class="fly-menu-wrap"> <nav class="fly-menu"> <button class="close-button" id="close-button"> <i class="gg-close"></i> </button> <div> <div id="custom_html-3" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><div class="contenedor"> <span class="mega_sub_h5">Frequently Asked Questions</span> <div class="accordion_fly"> <div class="accordion_fly-item"> <button class="alto_fly" id="accordion_fly-button-1" aria-expanded="false"><span class="accordion_fly-title">What is a TLD?</span><span class="icon_fly" aria-hidden="true"><i class="gg-chevron-down"></i></span></button> <div class="accordion_fly-content"> <p>TLD stands for "Top-Level Domain." It is the last segment of a domain name in an internet address. TLDs are an essential part of the Domain Name System (DNS), which helps organize and categorize websites on the internet.</p> <p>TLDs are categorized into two main types:</p> <ul> <li>Generic Top-Level Domains (gTLDs): These are the most common TLDs and have generic and open meanings. Examples of gTLDs include .com, .org, .net, .gov, and .edu. These TLDs are available for registration by anyone and are used for a wide variety of websites.</li> <li>Country Code Top-Level Domains (ccTLDs): These TLDs are associated with specific countries or territories. They are typically two-letter codes, such as .us (United States), .uk (United Kingdom), and .ca (Canada). These TLDs are often subject to specific registration requirements or restrictions based on the rules of the respective country or territory.</li> </ul> <p>In addition to gTLDs and ccTLDs, there are also newer categories of TLDs introduced in recent years, known as "new gTLDs." These include TLDs like .link and others, which were introduced to expand the available pool of domain names and provide more relevant use cases</p> <p>A TLD like .link plays a crucial role in establishing brand trust and digital ownership, helping users navigate to trusted content.</p> </div> </div> <div class="accordion_fly-item"> <button class="alto_fly" id="accordion_fly-button-2" aria-expanded="false"><span class="accordion_fly-title">What is a Registry Operator?</span><span class="icon_fly" aria-hidden="true"><i class="gg-chevron-down"></i></span></button> <div class="accordion_fly-content"> <p>A registry operator such as Nova Registry, is a company responsible for managing and maintaining the database of domain names within a specific top-level domain (TLD) in our case, the .link TLD, on the internet. In the Domain Name System (DNS), the registry operator is a critical component that ensures the proper functioning and administration of domain names within a given TLD.</p> <p>The responsibilities of a registry operator typically include:</p> <ul> <li><strong>Database Management</strong>: The registry operator maintains a centralized database that contains information about all domain names within its TLD. This includes the contact information of domain registrants, the nameservers associated with the domain, and other technical details.</li> <li><strong>Domain Registration and Renewal</strong>: Registry operators are responsible for accepting domain registrations, renewals, and transfers within their TLD. They may also define the registration policies and rules for their specific TLD.</li> <li><strong>DNS Management</strong>: Registry operators manage the authoritative nameservers for their TLD. These nameservers are responsible for translating domain names into IP addresses, allowing users to access websites associated with those domains.</li> <li><strong>Policy Enforcement</strong>: Registry operators establish and enforce the policies and rules governing domain registrations in their TLD. These policies can include eligibility requirements, pricing structures, and dispute resolution mechanisms.</li> <li><strong>Security and Stability</strong>: Ensuring the security and stability of the TLD is a critical responsibility. Registry operators work to prevent domain name abuse, DNS attacks, and other threats to the integrity of their TLD.</li> <li><strong>Compliance with ICANN</strong>: Many registry operators are subject to oversight by the Internet Corporation for Assigned Names and Numbers (ICANN) and must adhere to ICANN's policies and regulations.</li> <li><strong>Technical Infrastructure</strong>: Registry operators must maintain the technical infrastructure necessary to support the TLD. This includes robust and redundant DNS systems, as well as systems for domain registration and management.</li> </ul> <p>Registry operators are appointed by the organization that manages the TLD. For generic TLDs (gTLDs), such as .link and .com, this is typically overseen by ICANN. For country code TLDs (ccTLDs), the authority may be delegated to a government agency or other designated entity within the respective country.</p> <p>Registry operators are an essential part of the domain name ecosystem, as they ensure the orderly and reliable functioning of domain names within their TLD and play a role in maintaining the overall stability and security of the internet.</p> </div> </div> <div class="accordion_fly-item"> <button class="alto_fly" id="accordion_fly-button-3" aria-expanded="false"><span class="accordion_fly-title">What is a Registrar?</span><span class="icon_fly" aria-hidden="true"><i class="gg-chevron-down"></i></span></button> <div class="accordion_fly-content"> <p>A domain name registrar is a company that is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) to sell and manage domain names on behalf of domain registrants. Registrars act as intermediaries between individuals or businesses (domain registrants) and the domain name registry for specific top-level domains (TLDs) such as the .link TLD</p> <p>Registrars play a crucial role in making domain registration accessible to individuals and businesses. They offer a wide range of TLDs, help registrants choose suitable domain names, and simplify the process of acquiring and managing domain names. While domain registrants interact with registrars to obtain domain names, the registrars, in turn, interact with the domain registries to ensure that the domain names are properly registered and maintained in the DNS.</p> </div> </div> <div class="accordion_fly-item"> <button class="alto_fly" id="accordion_fly-button-4" aria-expanded="false"><span class="accordion_fly-title">What is a Registrant?</span><span class="icon_fly" aria-hidden="true"><i class="gg-chevron-down"></i></span></button> <div class="accordion_fly-content"> <p>A registrant, in the context of domain names, is an individual, organization, or entity that registers and holds ownership rights to a specific domain name. The registrant is the legal entity that has the authority and control over the domain name, and they are responsible for managing and maintaining the domain's registration.</p> <p>Here are some key points about registrants:</p> <ul> <li><strong>Ownership</strong>: The registrant is the legal owner of the domain name and has the exclusive rights to use it for a specified period, typically through domain registration fees and renewals.</li> <li><strong>Contact Information</strong>: Registrants provide their contact information, including name, address, email, and phone number, during the domain registration process. This information is stored in the domain's WHOIS database and is publicly accessible, allowing others to contact the registrant.</li> <li><strong>Responsibilities</strong>: Registrants are responsible for ensuring that the domain registration remains up to date and for renewing the domain as needed to prevent it from expiring. They may also be responsible for managing the domain's DNS settings and content.</li> <li><strong>Transfer Rights</strong>: Registrants have the ability to transfer their domain name to another registrar or to another party, provided they follow the proper transfer procedures and meet any associated requirements.</li> <li><strong>Legal Obligations</strong>: Registrants are subject to the terms and conditions set by the domain registrar and the registry of the top-level domain (TLD) under which the domain is registered. These terms often include compliance with domain name registration policies and intellectual property rights.</li> <li><strong>Business or Personal Use</strong>: Registrants may be individuals who register domain names for personal websites or businesses that register domain names for their online presence. The use and purpose of the domain name can vary widely.</li> <li><strong>Renewal Responsibilities</strong>: To maintain ownership of a domain name, registrants must renew it periodically, usually on an annual basis. If a registrant fails to renew the domain, it may become available for registration by others.</li> </ul> <p>Registrants play a crucial role in the domain name ecosystem, as they are the entities that choose and use domain names to establish an online presence. They are responsible for making sure that their domain names remain in good standing, adhere to applicable laws and regulations, and serve the intended purposes, whether those are websites, social profiles, branded links or other online services.</p> </div> </div> <div class="accordion_fly-item"> <button class="alto_fly" id="accordion_fly-button-5" aria-expanded="false"><span class="accordion_fly-title">What are link-related products?"</span><span class="icon_fly" aria-hidden="true"><i class="gg-chevron-down"></i></span></button> <div class="accordion_fly-content"> <p>"Link-generating" platforms refer to products that generate links enabling users to achieve their goals. These include:</p> <ul> <li>Branded links</li> <li>Managed links</li> <li>Shortened link</li> <li>Payment links</li> <li>QR code links</li> <li>Profile links.</li> </ul> <p>Well known link-generating platforms include Rebrandly, Bitly,<a href="http://wordpress.com"> Wordpress.com</a> and many others, which are used by individuals and brands to manage all the many links in their digital universe.</p> </div> </div> <div class="accordion_fly-item"> <button class="alto_fly" id="accordion_fly-button-6" aria-expanded="false"><span class="accordion_fly-title">What is LTV?</span><span class="icon_fly" aria-hidden="true"><i class="gg-chevron-down"></i></span></button> <div class="accordion_fly-content"> <p>LTV stands for "Lifetime Value." In various business contexts, especially in marketing and customer relationship management, LTV refers to the total projected revenue that a customer is expected to generate for a business over the entire duration of their relationship with that business.</p> <p>The concept of LTV is important because it helps businesses understand the long-term value of acquiring and retaining customers. By calculating the lifetime value of a customer, a company can make more informed decisions regarding customer acquisition, marketing strategies, and customer retention efforts.</p> <p>LTV is a valuable metric for businesses in subscription-based models, e-commerce, and other industries where customer relationships are ongoing. It helps companies allocate resources effectively, make decisions about customer acquisition and retention strategies, and assess the long-term impact of their marketing efforts.</p> </div> </div> </div> </div> </div></div> </div> </nav> </div> <div id="cover" > </div> <div class="header_placeholder"></div> <section id="nova_sec_1" style="background-color:rgb(22,0,51)"" class="padd_small"> <div class="extra_wide_container"> <div class="heading text_center"> <h1 style="color:#ffffff; margin-bottom:72px;" class="h1_title circular-bold span_green">The ultimate TLD for <span>links</span></h1> </div> <div class="heading text_center"> <h3 style="color:#ffffff; margin-bottom:40px;" class="h3_title circular-book span_green">Powering a new generation of link-related products & platforms</h3> </div> <div class="custom_html"> <div class="diagram-values"> <div class="overlap-group"> <div class="frame"><div class="text-wrapper">Customer Acquisition</div></div> <div class="div-wrapper"><div class="div">Revenue & Monetization</div></div> <div class="group"> <svg xmlns="http://www.w3.org/2000/svg" width="110" height="110" viewBox="0 0 110 110" fill="none"> <circle cx="55" cy="55" r="54.5" fill="#160033" stroke="white"/> <path d="M71.5167 61.636C68.337 64.8157 64.1138 66.4553 59.8907 66.4553C55.6676 66.4553 51.4942 64.8654 48.2647 61.636C47.6188 61.0397 47.271 60.1454 47.271 59.2511C47.271 58.3568 47.6188 57.5122 48.2647 56.8663C48.9106 56.2204 49.7552 55.8726 50.6495 55.8726C51.5438 55.8726 52.3884 56.2204 53.0343 56.8663C54.8726 58.7046 57.3071 59.748 59.8907 59.748C62.4743 59.748 64.9088 58.7046 66.7968 56.8663L77.6775 45.9855C81.5528 42.1102 81.5528 36.0985 77.6775 32.2231C73.8022 28.3478 67.7904 28.3478 63.9151 32.2231L55.6179 40.57C55.0217 41.2159 54.1274 41.5637 53.2331 41.5637C52.3388 41.6134 51.4941 41.2159 50.8482 40.57C50.2023 39.9241 49.8546 39.0795 49.8546 38.1852C49.8546 37.2909 50.252 36.4463 50.8482 35.8004L58.6486 28H34.7507C30.4779 28 27 31.4779 27 35.7507V59.6983L37.4336 49.2647C43.8428 42.8555 54.2764 42.8555 60.636 49.2647C61.2818 49.8609 61.6296 50.7552 61.6296 51.6495C61.6296 52.5438 61.2818 53.3884 60.636 54.0343C59.9901 54.6802 59.1454 55.0777 58.2511 55.028C57.3568 55.028 56.5122 54.6305 55.8663 54.0343C54.028 52.196 51.5935 51.1527 49.01 51.1527C46.4264 51.1527 43.9919 52.196 42.1039 54.0343L31.2728 64.9151C29.4345 66.7534 28.3912 69.2376 28.3912 71.8211C28.3912 74.4047 29.4345 76.8392 31.2728 78.7272C35.1481 82.6025 41.1599 82.6025 45.0353 78.7272L53.084 70.6784C53.6802 70.0325 54.5745 69.6847 55.4689 69.6847C56.3135 69.6351 57.2078 70.0325 57.8537 70.6784C58.4996 71.3243 58.8473 72.1689 58.8473 73.0632C58.8473 73.9575 58.4499 74.8022 57.8537 75.4481L50.3017 83H74.2493C78.5221 83 82 79.5221 82 75.2493V51.3017L71.5167 61.636Z" fill="#3FFAA2"/> </svg> </div> </div> </div> </div> <div class="heading text_center"> <h3 style="color:#ffffff; margin-bottom:48px;" class="h3_title circular-book span_green">Trusted by</h3> </div> <div class="Marquee"> <div class="Marquee-content"> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/01-bitly.svg" width="200" height="100" alt="01-bitly"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/15-gmo.svg" width="200" height="100" alt="15-gmo"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/14-porkbun.svg" width="200" height="100" alt="14-porkbun"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/13-automattic.svg" width="200" height="100" alt="13-automattic"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/12-alink.svg" width="200" height="100" alt="12-alink"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/11-domainlink.svg" width="200" height="100" alt="11-domainlink"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/10-heylinkme.svg" width="200" height="100" alt="10-heylinkme"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/09-feedlink.svg" width="200" height="100" alt="09-feedlink"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/08-tapni.svg" width="200" height="100" alt="08-tapni"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/06-instamojo.svg" width="200" height="100" alt="06-instamojo"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/05-ens.svg" width="200" height="100" alt="05-ens"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/04-logo.svg" width="200" height="100" alt="04-logo"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/03-Wordpress.svg" width="200" height="100" alt="03-Wordpress"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/02-Rebrandly.svg" width="200" height="100" alt="02-Rebrandly"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/01-bitly.svg" width="200" height="100" alt="01-bitly"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/15-gmo.svg" width="200" height="100" alt="15-gmo"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/14-porkbun.svg" width="200" height="100" alt="14-porkbun"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/13-automattic.svg" width="200" height="100" alt="13-automattic"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/12-alink.svg" width="200" height="100" alt="12-alink"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/11-domainlink.svg" width="200" height="100" alt="11-domainlink"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/10-heylinkme.svg" width="200" height="100" alt="10-heylinkme"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/09-feedlink.svg" width="200" height="100" alt="09-feedlink"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/08-tapni.svg" width="200" height="100" alt="08-tapni"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/06-instamojo.svg" width="200" height="100" alt="06-instamojo"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/05-ens.svg" width="200" height="100" alt="05-ens"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/04-logo.svg" width="200" height="100" alt="04-logo"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/03-Wordpress.svg" width="200" height="100" alt="03-Wordpress"> </div> <div class="Marquee-tag no_hype"> <img src="https://nova.link/wp-content/uploads/2023/10/02-Rebrandly.svg" width="200" height="100" alt="02-Rebrandly"> </div> </div> </div> <div class="cta_wrapper"> <a href="/partner-program/" class="blue_cta">Partner Program <i class="gg-chevron-right"></i></a> <a href="#" class="additional_cta_link menu-button"><div id="open-button" class="menu-button help_icon"></div> What's a TLD?</a> </div> </div> </section> <section id="nova_sec_2" style="background-color:rgb(236,240,243)"" class="padd_small testimonials_section"> <div class="container_big"> <div class="heading text_center"> <h2 style="color:#160033; margin-bottom:72px;" class="h2_title circular-bold span_green">What our partners say</h2> </div> <div class="testimonial-container owl-carousel" id="testimonial-container"> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Richard-Lau-logodotcom@2x.png" alt="Richard Lau - logodotcom@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-logodotcom.svg" alt="testimonial logo-logodotcom"/> <div class="author_info"> <span>Richard Lau</span>Founder @ Logo.com </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>We have worked with Nova (.link) on a primary partnership initiative for LOGO.com which saw them competing head on with a billion dollar competitor. The personal and professional approach they brought to the table along with their obvious enthusiasm, support and positive energy was the combination that made choosing their proposal the right choice. We are proud to be working together with them.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Eric-Binnion-Wordpress@2x.png" alt="Eric Binnion - Wordpress@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-wordpress.svg" alt="testimonial logo-wordpress"/> <div class="author_info"> <span>Eric Binnion</span>Head of Web Engineering @ WordPress.com </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Nova Registry (.link) is more than a partner. They bring us great ideas, ready-to-go campaigns, and spot opportunities in our business. They’re not just about business; they’re about building real friendships too.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Mihajlo-Nikodijevic-Tapni@2x.png" alt="Mihajlo Nikodijevic - Tapni@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-tapni.svg" alt="testimonial logo-tapni"/> <div class="author_info"> <span>Mihajlo Nikodijevic</span>Co-Founder & General Manager @ Tapni </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Working with Nova Registry (.link) has been a fantastic experience. I appreciate the way they think big and always go the extra mile to make a personal connection with their partners.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/11/Michiko-Miyazaki.png" alt="Michiko Miyazaki"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-gmo.svg" alt="testimonial logo-gmo"/> <div class="author_info"> <span>Michiko Miyazaki</span>Business Division @ GMO </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>The word “link” is commonly used in Japan as an English word so the domain .link is very well received here, especially because it’s short and easy to remember.</p> <p>We always love how Nova thinks outside the box. The domain industry can be a little mundane in terms of how we market the domains but it is very refreshing how they always find innovative solutions to new challenges no one ever thought of. It is an absolute pleasure to have such a partner to work with. We are confident that we can make this industry even more exciting together.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/12/profileAdam-Stone-updated-sizelge@2x.png" alt="profile=Adam Stone (updated), size=lge@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-alink.svg" alt="testimonial logo-alink"/> <div class="author_info"> <span>Adam Stone</span>CEO @ StartADAM </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Partnering with Nova Registry (.link) has been instrumental in shaping StartADAM’s digital identity. Their support enabled us to acquire the memorable domain, a.link, which perfectly encapsulates our mission of linking people together: creating chat hubs as doors into companies. These a.link pages have become a pivotal aspect of our brand, serving as seamless connectors between businesses and clients. We are deeply thankful for Nova Registry’s commitment to innovative partnerships and their forward-thinking approach to business development and the domain industry as a whole.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/avatar-1.png" alt="avatar"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-porkbun.svg" alt="testimonial logo-porkbun"/> <div class="author_info"> <span>Andrew Merriam</span>COO @ Porkbun.com </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>The .link team are professional and effective innovators. The entire domain name industry has watched as they have implemented partnerships that pair the unique strengths of .link with companies and technologies traditionally outside the typical domain sales channel. Their success is not solely a result of a great domain extension, which .link certainly is, but of their team and their shared vision to be anywhere a link is shared — which is everywhere!</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Khori-Whittaker-ENS@2x.png" alt="Khori Whittaker - ENS@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-ens.svg" alt="testimonial logo-ens"/> <div class="author_info"> <span>Khori Whittaker</span>Executive Director @ ENS Labs </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Nova Registry (.link) is a natural bridge between Web2 and Web3 so we were eager to work with them. We have found them to be highly collaborative, creative, professional, and categorically dedicated to doing the absolute right thing by their partners. It has been my great pleasure to have Vaughn and team as colleagues in this industry.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/avatar.png" alt="avatar"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-rebrandly.svg" alt="testimonial logo-rebrandly"/> <div class="author_info"> <span>Carla Bourque</span>CEO @ Rebrandly </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>As the global leader in branded link management solutions, Rebrandly’s partner strategy aligns well with .link as we redefine the market for link management. We are actively identifying and evaluating strategic relationships with partners and platforms that share our vision of digital innovation and commercial scale.</p> <p>By combining the .link TLD and Rebrandly’s suite of link management tools, businesses of all sizes can effectively gain more users, better control their branding online, drive greater conversions and revenue, and accurately measure the performance of their linked assets.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Nikola-Bojkov-Embed-Social@2x.png" alt="Nikola Bojkov - Embed Social@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-feedlink.svg" alt="testimonial logo-feedlink"/> <div class="author_info"> <span>Nikola Bojkov</span>CEO @ Feed.link </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Nova Registry is the kind of partner everyone hopes for—always one step ahead, inspiring innovation, and consistently bringing extra value. They don’t just support their partners; they elevate them.</p> <p>The adoption of .link domains has been a game-changer for us, doubling our conversion rates and enabling users to establish and own their digital presence with confidence.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Kellie-Perterson-Automattic@2x.png" alt="Kellie Perterson - Automattic@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-logodotcom.svg" alt="testimonial logo-logodotcom"/> <div class="author_info"> <span>Kellie Peterson</span>CEO @ LOGO.com </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Vaughn and the entire .link team have prioritized win-win opportunities since the beginning. At every step of the journey they have shown a deep understanding of how registry – registrar partnerships must be beneficial to all parties in order to work and have done the research and leg work to surface a novel and exciting program. We’re looking forward to a long and beneficial working relationship.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Kevin-Raheja-Bitly@2x.png" alt="Kevin Raheja - Bitly@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-bitly.svg" alt="testimonial logo-bitly"/> <div class="author_info"> <span>Kevin Raheja</span>VP Partnerships @ Bitly </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Partnering with .link has expanded our ability to provide best in class custom domains to our customers at Bitly. Customers can now connect .link domains to our entire Connections Platform suite to create custom short links, QR Codes and BitlySites which can now have .link domains.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Kyrylo-Medvediev-HeylinkMe@2x.png" alt="Kyrylo Medvediev - HeylinkMe@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-heylinkme.svg" alt="testimonial logo-heylinkme"/> <div class="author_info"> <span>Kyrylo Medvediev</span>COO & Founder @ HeyLink.me </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>Our experience with Nova Registry (.link) has been nothing short of exemplary. Their approach to business development and partnerships is underscored by a robust combination of professionalism, adaptability, and an unwavering commitment to mutual growth.</p> <p>In a world where the quality of connections defines our digital experience, Nova Registry and .link stand as paragons of innovation and collaborative achievement.<br /> We always appreciate the transparency of communication and ability to align on common vision.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/Semiha-Kocer-Automattic@2x.png" alt="Semiha Kocer - Automattic@2x"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-wordpress.svg" alt="testimonial logo-wordpress"/> <div class="author_info"> <span>Semiha Kocer</span> Product Marketing Director @ WordPress.com </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>We’ve had a chance to build something truly unique with Nova (.link) based on a trusting partnership. Nova is truly dedicated to bring the web2 space to web3 with their investments and strategic thinking. Personally, I think this is a great business model to ensure each party brings their strongest assets to serve customers in creative ways.</p> </div> </div> </div> <div class="item"> <div class="frame_testi"> <div class="div"> <img class="avatar" height="200" width="200" src="https://nova.link/wp-content/uploads/2023/10/avatar-2.png" alt="avatar"/> <img height="100" width="100" class="partner-logo" src="https://nova.link/wp-content/uploads/2023/10/testimonial-logo-domainlink.svg" alt="testimonial logo-domainlink"/> <div class="author_info"> <span>Sam Dennis</span>CEO @ domain.link </div> </div> <div role="heading" class="we-have-worked-with-wrapper"> <p>The .link extension adds significant value to our brand. It reinforces our vision for customers to utilize domain.link, connecting domains with behaviors. The Nova Registry wants their clients to succeed and has provided connections for us above and beyond other firms using the .link extension.</p> </div> </div> </div> </div> </div> </section> <section id="nova_sec_3" style="background-color:rgb(236,240,243)"" class="padd_none full_image not_tabl"> <div class="container_big"> <div class="wrapper_flexi_columnas spaced_columns"> <div class="flexi_columnas"> <div class="text_area_columns"> <h3>We partner with the biggest and best link-related products and platforms</h3> </div> </div> <div class="flexi_columnas"> <div class="text_area_columns"> <ul class="special_plus_list"> <li>Link in Bio Tools</li> <li>Link Shorteners & Link Management</li> <li>Digital Business Cards</li> <li>Payment Links</li> <li>QR Code Generators</li> </ul> </div> </div> </div> </div> </section> <section id="nova_sec_4" style="background-color:rgb(236,240,243)"" class="padd_none full_image"> <div class="extra_wide_container"> <style media="all">.border_img_wrapper{box-shadow:inset 0 -152px 0#160033;margin-top:-74px}</style> <div class="border_img_wrapper"> <div class="imgwrapper_for_carousel image_wrapper"> <img width="1050" height="600" class="dis_desk"src="https://nova.link/wp-content/uploads/2023/10/tools.svg" alt="image set for desktop" /> <div class="owl-carousel dis_mobl" id="image_carousel_mobile"> <div class="item"> <img width="200" height="100" src="https://nova.link/wp-content/uploads/2023/10/usecase-payment.link_.svg" alt="usecase-payment.link"> </div> <div class="item"> <img width="200" height="100" src="https://nova.link/wp-content/uploads/2023/11/usecase-brandlink-2.svg" alt="usecase-brandlink-2"> </div> <div class="item"> <img width="200" height="100" src="https://nova.link/wp-content/uploads/2023/10/usecase-bio.link_.svg" alt="usecase-bio.link"> </div> <div class="item"> <img width="200" height="100" src="https://nova.link/wp-content/uploads/2023/11/usecase-chat-2-01.svg" alt="usecase-chat-2-01"> </div> </div> </div> </div> </div> </section> <section id="nova_sec_5" style="background-color:rgb(22,0,51)"" class="padd_medium tony"> <div class="extra_wide_container"> <div class="heading text_center"> <h2 style="color:#fff; margin-bottom:80px;" class="h2_title circular-bold span_green">We help partners</h2> </div> <div style="margin-bottom:104px;" class="wrapper_flexi_columnas"> <div class="grady_box gb_first"> <div role=heading class="">Sell .link domains at scale with a unique win-win commercial model</div> </div> <div class="grady_box"> <div role=heading class="">Provide support for new product initiatives that fuel growth</div> </div> <div class="grady_box gb_last"> <div role=heading class="">Co-develop strategic campaigns to drive engagement</div> </div> </div> <div class="heading text_center"> <h2 style="color:#fff; margin-bottom:80px;" class="h2_title circular-bold span_green">We partner with</h2> </div> <div style="margin-bottom:160px;" class="wrapper_flexi_columnas spaced_columns_three"> <div class="signposts-wireframe"> <div class="signposts_frame"> <div class="wireframeicon"> <img width="40" height="40" src="https://nova.link/wp-content/uploads/2023/11/link.svg" alt="link"></div> <div role=heading class="text_wrapper">Products & platforms that generate links and shareable digital content</div> </div> </div> <div class="signposts-wireframe"> <div class="signposts_frame"> <div class="wireframeicon"> <img width="40" height="40" src="https://nova.link/wp-content/uploads/2023/11/heart.svg" alt="heart"></div> <div role=heading class="text_wrapper">Companies that value and empower others to own their digital identity and brand</div> </div> </div> <div class="signposts-wireframe"> <div class="signposts_frame"> <div class="wireframeicon"> <img width="40" height="40" src="https://nova.link/wp-content/uploads/2023/11/trending-up.svg" alt="trending-up"></div> <div role=heading class="text_wrapper">Teams who are focused on growth at scale</div> </div> </div> </div> <div class="heading text_center"> <h2 style="color:#fff; margin-bottom:80px;" class="h2_title circular-bold span_green">Our partners achieve<br> results like these</h2> </div> <div style="margin-bottom:320px;" class="wrapper_flexi_columnas spaced_columns_three bon_ty"> <div class="signposts-stats"> <div class="signposts-stats"> <div class="frame"> <div class="element-wrapper"> <div class="element">1856<sup> %</sup></div> </div> </div> <div role=heading class="increase-in-link">increase in <span>.link </span>registrations in one month when bundled with a digital business card</div> </div> </div> <div class="signposts-stats"> <div class="signposts-stats"> <div class="frame"> <div class="element-wrapper"> <div class="element">238<sup> x</sup></div> </div> </div> <div role=heading class="increase-in-link">increase in <span>.link </span>registrations over a 6 month period when bundled with a link in bio solution</div> </div> </div> <div class="signposts-stats"> <div class="signposts-stats"> <div class="frame"> <div class="element-wrapper"> <div class="element">159<sup>&nbsp%</sup></div> </div> </div> <div role=heading class="increase-in-link">increase in <span>.link</span> registrations over a 14 day period when bundled with a link in bio solution via referral</div> </div> </div> </div> <div class="custom_html"> <div class="ty_hero wrapper_flexi_columnas spaced_columns"> <div class="flexi_columnas"> <div class="custom_html_columns"> <div class="big-green-text"> <div class="div">Relevant</div> <div class="div">Trustworthy</div> <div class="div">Actionable</div> </div> </div> </div> <div class="flexi_columnas"> <div class="custom_html_columns"> <p role="heading" class="why-link-TLD"> Why <span>.link</span> TLD? </p> <div id="slider-container" class="slider-container why-link-carousel owl-carousel"> <div class="item"> <div class="slide_why"> <div role="heading" class="div">Powerful call-to-action</div> <p role="heading" class="why-link-TLD"> <span>.link</span> can be used as a powerful call-to-action that boosts conversions </p> </div> </div> <div class="item"> <div class="slide_why"> <div role="heading" class="div">Improves link performance</div> <p role="heading" class="why-link-TLD"> <span>.link</span> can improve click-through rates by up to 39%</p> </div> </div> <div class="item"> <div class="slide_why"> <div role="heading" class="div">Creates trust</div> <p role="heading" class="why-link-TLD"> <span>.link</span> is universally understood and instantly trustworthy </p> </div> </div> <div class="item"> <div class="slide_why"> <div role="heading" class="div">Logical choice for links</div> <p role="heading" class="why-link-TLD"> Any brand or business that creates links should choose <span>.link</span></p> </div> </div> </div> <div class="why_slider_link_foot"> <a href="#" class="additional_cta_link menu-button"> <div id="open-button" class="menu-button help_icon"></div> What's a TLD?</a> </div> </div> </div> </div> <style media="all">.place_wrapper{background:#160033;box-shadow:none}.Marquee-content{-webkit-animation:marquee 190s linear infinite running;-moz-animation:marquee 190s linear infinite running;-o-animation:marquee 190s linear infinite running;-ms-animation:marquee 190s linear infinite running;animation:marquee 190s linear infinite running}</style> </div> </div> </section> <section id="nova_sec_6" style="background-color:rgb(236,240,243)"" class="padd_medium post_carousel_alto"> <div class="extra_wide_container"> </div> </section> <div class="place_wrapper"> <div class="before_footer_cta"> <div class="ready_to_explore"> Ready to get started? </div> <div class="special_before_footer_cta"> <a href="/contact-us/">Book a Strategy Call<i class="gg-chevron-right"></i></a> </div> </div> </div> <footer id="colophon" class="site-footer"> <div class="container_big"> <div class="footer-logo"> <img width="200" height="40" src="/wp-content/uploads/2023/10/link-logo.svg" alt="logo footer" class="logo_footer"> </div> <div class="flexy_row"> <div class="specialfive"> <div id="custom_html-4" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><p class="smaller_side">The internet relies on links to connect everything – content, ideas, people, places, business, and culture. Almost every online action is made possible by a link. As the online world continues to grow, .link is the most logical, relevant, and actionable top-level domain for links everywhere. </p></div></div><div id="custom_html-5" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><span class="makesense">it just makes sense!</span> <div class="small-social-wrapper"> <a href="https://www.linkedin.com/company/novaregistry/"> <svg role="img" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 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