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https://miro.medium.com/v2/resize:fit:1400/format:webp/1*rCwNthEfpjtJ7wkCnzoIcQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*rCwNthEfpjtJ7wkCnzoIcQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*rCwNthEfpjtJ7wkCnzoIcQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*rCwNthEfpjtJ7wkCnzoIcQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*rCwNthEfpjtJ7wkCnzoIcQ.png 786w, 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Prompt: Bold, repetitive patterns highlight the transformation of content repurposing, with distinct elements representing each phase: trigger events, AI-powered transformations, and project management tools. sref 707734024 @annabyang</figcaption></figure><p id="dad3" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">In the content marketing world, people are eager to talk about repurposing. You’ve already done the hard work to create something new, whether it’s a blog post or a webinar. Why let it live only one life when you can get more ROI by re-sharing it in different formats?</p><p id="d820" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">Many content marketers repeat this well-known advice, such as “Take one blog post and turn it into four social posts!” And while that’s certainly a tactic marketers should be using, it’s missing a key ingredient: <em class="pa">how</em> does that happen? What specific processes should people be following?</p><p id="ce22" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">Whether you’re on a content team or a solopreneur, you can save time by automating parts of your content repurposing efforts. I have an enormous queue that builds out a calendar of content to repurpose, all based on automation (and a little help from AI, in some cases).</p><p id="24cf" class="pw-post-body-paragraph oe of hd og b hx oh oi oj ia ok ol om on oo op oq or os ot ou ov ow ox oy oz gw bk">Here are the exact steps to follow to automate your content repurposing.</p><h1 id="cd5b" class="pb pc hd bf pd pe pf hz pg ph pi ic pj pk pl pm pn po pp pq pr ps pt pu pv pw bk">What Is Content Repurposing Automation?</h1><p id="095e" class="pw-post-body-paragraph oe of hd og b hx px oi oj ia py ol om on pz op oq or qa ot ou ov qb ox oy oz gw bk">For most people, repurposing is an afterthought. 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