Reach vs. Impressions: Which Matters More?

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side-navigation" > <span class="col-lg-12 col-12 d-block dropdown-content navigation-selection navigation-selection-desktop" data-target-element="navigation-analysis-benchmarking-dekstop" > <p class="heading" >Analysis & Benchmarking</p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div class="accordion si-accordion accordion-arrow-right accordion-mobile" id="navigation-accordion" > <div class="card"> <span data-toggle="collapse" data-target="#navigation-analysis-benchmarking" aria-expanded="false" class="col-12 d-block dropdown-content navigation-selection collapsed" > <p class="heading" > Analysis & Benchmarking </p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 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Reportings">Analytics & Reporting</a> <a class="tag-facebook-analytics post-hero__tag" href="/blog/tag/facebook-analytics/" title="Facebook Analytics" aria-label="Facebook Analyticss">Facebook Analytics</a> <a class="tag-instagram-analytics post-hero__tag" href="/blog/tag/instagram-analytics/" title="Instagram Analytics" aria-label="Instagram Analyticss">Instagram Analytics</a> </div> <h1 class="post-hero__title">Reach vs. Impressions: Data Differences and Importance</h1> <p class="post-hero__excerpt">Reach vs impressions - which one should you track first? Learn about key differences and the importance of each in this article.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex multi"> <div class="post-hero__author"> <a href="/blog/author/andaradulescu/" class="post-hero__author-image" aria-label="Anda Radulescu"> <img class="lazyload" data-src="/blog/content/images/2022/10/anda-radulescu-author.jpeg" alt="Anda Radulescu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> <div class="post-hero__author"> <a href="/blog/author/andreea/" class="post-hero__author-image" aria-label="Andreea Udescu"> <img class="lazyload" data-src="/blog/content/images/2023/01/andreea--1-.png" alt="Andreea Udescu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/andaradulescu/">Anda Radulescu</a>, <a href="/blog/author/andreea/">Andreea Udescu</a> </div> <time datetime="2024-02-07" class="post-hero__date"> Feb 7, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-analytics-and-reporting tag-facebook-analytics tag-instagram-analytics tag-twitter-analytics tag-linkedin-analytics post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>It's no secret that data-driven marketing is crucial to any company's business strategy.</p><p>And the debate over reach and impressions continues to rage among marketers and social media content creators.</p><p>What is the difference between reach and impressions and which one should you track?</p><p>We’re here to clarify everything.</p><p>Let’s talk <a href="https://www.socialinsider.io/blog/social-media-metrics/">social media metrics</a>.</p><highlight><h2 id="reachvsimpressionsonsocialmedia">Reach vs. impressions on social media</h2> <ol> <li><a href="#whatare">What are reach and impressions?</a></li> <li><a href="#difference">The difference between reach and impressions</a></li> <li><a href="#importance">Why are reach and impressions important?</a></li> <li><a href="#business">Which one is better for your business — reach or impressions?</a></li> <li><a href="#facebook">Reach vs. impressions on Facebook</a></li> <li><a href="#instagram">Reach vs. impressions on Instagram</a></li> <li><a href="#linkedin">Reach vs. impressions on LinkedIn</a></li> <li><a href="#twitter">Reach vs impressions on Twitter</a></li> <li><a href="#socialinsider">Native platform insights vs. third-party analytics tools</a></li> </ol> </highlight> </br><h2 id="1whatarereachandimpressions">1. What are reach and impressions?</h2> <a name="whatare"></a><p>At some point in your life as a marketer, you were surely asked to define two important metrics in social media: reach & impressions, and clarify the difference between them.</p><p>So, what is reach in social media? </p><p><strong>Reach</strong> is the total number of people who actually <em>see</em> your content.</p><p>And what are impressions on social media? </p><p><strong>Impressions</strong> are the number of times your content is <em>displayed</em> on people’s feeds — whether clicked or not.</p><h2 id="2thedifferencebetweenreachandimpressions">2. The difference between reach and impressions</h2> <a name="difference"></a><p>In an ideal world, all of your followers would see and engage with every piece of content you share.</p><p>But that just doesn't happen. </p><p>So that's why it is important to understand the difference between reach and impressions.</p><p>Consider an Instagram ad. </p><p>You could have seen that Instagram ad five times in the last week. This indicates a total of 5 impressions. </p><p>The reach, however, is 1 because the ad was only delivered to one account.</p><p>By default, the number of impressions will <em>always</em> be higher than the number of reached accounts.</p><p>If the number of impressions is equal to the number of reach, your campaign might not perform that well. Viewers might not convert when seeing an ad just once.</p><h2 id="3whyarereachandimpressionsimportant">3. Why are reach and impressions important?</h2> <a name="importance"></a><p>Marketers typically track reach and impressions to see how well their <em>paid</em> campaigns are performing. </p><p>You can use reach to improve your <em>audience targeting</em>. The number of unique users who see your content is directly proportional to your reach. </p><p>If your reach is high but your conversions are low, your funnel isn't as successful as it could be. In this case, you'll need to repurpose your efforts toward groups more likely to <em>convert</em> to your campaign goals.</p><p>Impressions may quickly inform you whether or not your content is effective. If the ad receives no impressions, you may wish to <em>modify the content</em> to prevent wasting time and money. </p><p>Remember that — to avoid targeting the same people with your ad — you should focus on increasing your reach instead of impressions.</p><h2 id="4whichoneisbetterforyourbusinessreachorimpressions">4. Which one is better for your business — reach or impressions?</h2> <a name="business"></a><p>As much as we’d like to say one is better than the other, there is no straight answer to it.</p><p>It all comes down to your campaign’s goals.</p><p>More impressions indicate that your adverts are being viewed by a broader audience. A higher reach suggests that your content is being interacted with. </p><p>As explained above, you can adjust your target audience or repurpose your material by looking at the outcomes.</p><h2 id="5reachvsimpressionsonfacebook">5. Reach vs. impressions on Facebook</h2> <a name="facebook"></a><p>Facebook estimates reach and <a href="https://www.facebook.com/business/help/710746785663278">defines the metric</a> as the number of people who see any content from or about your Page. </p><p><a href="https://www.socialinsider.io/blog/facebook-audit/">Facebook</a> also lists impressions as the number of times any content from or about your Page shows up on your screen.</p><p>If each of your ten Facebook friends saw your post twice, you'd get a reach of ten people and twenty impressions.</p><p>These two <a href="https://www.socialinsider.io/blog/facebook-metrics/">Facebook metrics</a> are broken down into paid and organic.</p><p>While organic reach represents the total number of individuals who saw your article in the News Feed for free, paid reach refers to the number of people who saw your paid content (Facebook ads).</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/facebook-reachvsimpressions-65c4c218ed01d.webp" class="kg-image" alt="facebook analytics reach " loading="lazy" width="1260" height="709" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/facebook-reachvsimpressions-65c4c218ed01d.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/facebook-reachvsimpressions-65c4c218ed01d.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/facebook-reachvsimpressions-65c4c218ed01d.webp 1260w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Discover here <a href="https://www.socialinsider.io/blog/facebook-analytics-tools/">a list of 18 Facebook analytics tools</a> that can help you track your brand's social media metrics and improve performance based on data-driven insights!</div></div><h2 id="6reachvsimpressionsoninstagram">6. Reach vs. impressions on Instagram</h2> <a name="instagram"></a><p>Both reach, and impressions are <a href="https://www.socialinsider.io/blog/instagram-metrics/">Instagram metrics</a> tracked for a Creator or Business account.</p><p>Instagram Insights breaks down your <a href="https://www.socialinsider.io/blog/how-to-create-social-media-content/">top-performing content</a> based on its reach. The app also displays the total impressions within a set period of time. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/ig-toppostsbyreach.webp" class="kg-image" alt="instagram top posts by reach native analytics" loading="lazy" width="1260" height="826" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/ig-toppostsbyreach.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/ig-toppostsbyreach.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/ig-toppostsbyreach.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Moreover, you can also see the percentage of users who have accessed your content but are not your followers.</p><p>On Instagram, impressions refer to the <em>number of times</em> a user has seen your <a href="https://www.socialinsider.io/blog/instagram-post-ideas/">story or post</a>, while reach shows the <em>number of unique users</em> who see your content.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/ig_impressions.webp" class="kg-image" alt="instagram impressions native analytics" loading="lazy" width="1260" height="1338" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/ig_impressions.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/ig_impressions.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/ig_impressions.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>You can also track your Instagram impressions using a professional <a href="https://www.socialinsider.io/blog/instagram-analytics-tools/">Instagram analytics tool</a> like Socialinsider, but keep in mind that these insights are estimated. </p><p>Pro tip: Reels are the way to go if you want to increase your impression rate on Instagram. Don't take our word for it - trust our newest <a href="https://www.socialinsider.io/blog/instagram-benchmarks/">Instagram Benchmarks report</a> instead.</p><h2 id="7reachvsimpressionsonlinkedin">7. Reach vs. impressions on LinkedIn</h2> <a name="linkedin"></a><p>On LinkedIn, both reach and impressions are key metrics that help you understand how visible your content is and how much engagement it generates.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/impressions-linkedin-65c4ba854b7ae.webp" class="kg-image" alt="impressions on linkedin" loading="lazy" width="1260" height="870" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/impressions-linkedin-65c4ba854b7ae.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/impressions-linkedin-65c4ba854b7ae.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/impressions-linkedin-65c4ba854b7ae.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Impressions are, however, considered to be more relevant than reach, which is why they displayed first under every post you share. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/postanalytics-linkedin-65c4bf73d93c3.webp" class="kg-image" alt="post analytics linkedin " loading="lazy" width="1260" height="1217" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/postanalytics-linkedin-65c4bf73d93c3.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/postanalytics-linkedin-65c4bf73d93c3.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/postanalytics-linkedin-65c4bf73d93c3.webp 1260w" sizes="(min-width: 720px) 720px"></figure><h2 id="8reachvsimpressionsontwitter">8. Reach vs impressions on Twitter</h2> <a name="twitter"></a><p>Reach on Twitter represents the total number of unique Twitter users who have seen your tweet, in other words, the potential audience size that your tweet has reached. However, Twitter does not show this data. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/twitter-analytics-65c4e97a9d47b.webp" class="kg-image" alt="twitter analytics impressions" loading="lazy" width="1260" height="730" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/twitter-analytics-65c4e97a9d47b.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/twitter-analytics-65c4e97a9d47b.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/twitter-analytics-65c4e97a9d47b.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Impressions, on the other hand, are the total number of times your tweet has been displayed on users' timelines, regardless of whether they interacted with it or not. Is reach more important than followers?</p><h2 id="9nativeplatforminsightsvsthirdpartyanalyticstools">9. Native platform insights vs. third-party analytics tools</h2> <a name="socialinsider"></a><p>Having to learn each platform’s lingo and educate your clients accordingly can be rather headache-inducing use of your time. </p><p>This is why using a third-party app that integrates all multiple platforms can come in handy. Third-party apps are an all-in-one solution for small brands or agency <a href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/">social media managers</a>.</p><highlight><p>Reach and impressions are two KPIs that your <a href="https://www.socialinsider.io/blog/social-media-analytics/">social media analytics</a> tools can track. However, you should keep in mind that<strong> these insights will be estimated.</strong> Particularly when it comes to Meta (Facebook & Instagram), only native apps can deliver the most accurate data.</p></highlight><p>Socialinsider, for example, offers a fast and straightforward <a href="https://www.socialinsider.io/blog/social-media-analysis/">social media analysis</a> across Facebook, Instagram, Twitter, LinkedIn, <a href="https://www.socialinsider.io/blog/youtube-analytics/">YouTube</a>, and <a href="https://www.socialinsider.io/blog/tiktok-metrics/">TikTok</a>. </p><p>Socialinsider allows you to analyze and report your brand’s impact on social media and find the most engaging social media content for your brand from a single intuitive dashboard.</p><p>But don’t take our word for it. </p><p>You might want to compare these <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">20+ social media analytics tools</a> and convince yourself.</p><p><img src="https://www.socialinsider.io/blog/content/images/2022/06/IG-Engagement-Quotes.png" alt="mina ionescu head of digital geometry about socialinsider" loading="lazy"></p> <h2 id="finalthoughts">Final thoughts</h2> <p>Whether you're evaluating your current campaign strategy or trying to improve your overall exposure and engagement, tracking your reach and impressions may help you keep track of your success. </p><p>And now that you've seen how important reach and impressions are to your social media marketing strategy, it's up to you to decide how to leverage them to achieve your campaign goals.</p><p></p><h3 id="frequentlyaskedquestionsaboutreachvsimpressions">Frequently Asked Questions about Reach vs Impressions</h3> <br> <h4 id="1whichisbetterreachvsimpressionsvsengagament">1. Which is better, reach vs impressions vs engagament?</h4> <p>All three metrics give you valuable information about your content's performance.</p> <p>High impressions indicate that's your targeting the right audience and creating content that resonates with them. High reach tells you exactly how many people come in contact with your content. Engagement shows you how invested your audience is in the content you're sharing.</p> <h4 id="2whatisthedifferencebetweenviewsandimpressions">2. What is the difference between views and impressions?</h4> <p>While they can sometimes be used interchangeably, views and impressions are not the same. Views measure how many times a video has been watched, while impressions indicate how many times a post has appeared on users' feed (even if they haven't engagegd with the content).</p> <p></p><p></p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2022/10/anda-radulescu-author.jpeg" loading="lazy" alt="Anda Radulescu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/andaradulescu/">Anda Radulescu</a></a></h4> <p class="author-bio">Content writer & copywriter with a 5-year track record in digital marketing. 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data-src="/blog/content/images/size/w1000/2024/10/zero-click-content-article.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="How to Master Zero-Click Content for Social Media" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-analytics-and-reporting post-card__tag" href="/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> </div> <h2 class="post-card__title"> <a href="/blog/zero-click-content/" title="How to Master Zero-Click Content for Social Media" aria-label="How to Master Zero-Click Content for Social Media">How to Master Zero-Click Content for Social Media</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/phoebe/" class="post-card__author-image" aria-label="Phoebe Lown"> <img class="lazyload" 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