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href="/nl-nl/sales-solutions/sales-navigator" title="Productoverzicht" data-analytics-config="{"category":"Internal","action":"click - Productoverzicht","label":"/content/me/business/nl-nl/sales-solutions/sales-navigator - header","componentId":"header_722640275"}"> Productoverzicht </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-waarom-linkedin' class="primary-navigation-item basic" data-menu="item_2"> <a data-menu="item_2" class="primary-navigation-link has-sub-menu js-analytics-event" href="/nl-nl/sales-solutions/sales-navigator/benefits-sales-navigator" title="Waarom LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Waarom LinkedIn","label":"/content/me/business/nl-nl/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_722640275"}"> Waarom LinkedIn </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_2" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_2" title="Waarom LinkedIn Menu"> <span class="sub-menu-button-display-text"> Waarom LinkedIn </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-vergelijken' class="primary-navigation-item none" data-menu=""> <a class="primary-navigation-link js-analytics-event" href="/nl-nl/sales-solutions/compare-plans" title="Vergelijken" data-analytics-config="{"category":"Internal","action":"click - Vergelijken","label":"/content/me/business/nl-nl/sales-solutions/compare-plans - header","componentId":"header_722640275"}"> Vergelijken </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-hulpbronnen' class="primary-navigation-item advanced" data-menu="item_4"> <a data-menu="item_4" class="primary-navigation-link has-sub-menu js-analytics-event" href="/nl-nl/sales-solutions/sales-strategies-tips" title="Hulpbronnen" data-analytics-config="{"category":"Internal","action":"click - Hulpbronnen","label":"/content/me/business/nl-nl/sales-solutions/sales-strategies-tips - header","componentId":"header_722640275"}"> Hulpbronnen </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_4" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_4" title="Hulpbronnen Menu"> <span class="sub-menu-button-display-text"> Hulpbronnen </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lss-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/nl-nl/sales-solutions/contact-us" title="Contact opnemen met sales" data-analytics-config="{"category":"Internal","action":"click - Contact opnemen met sales","label":"/content/me/business/nl-nl/sales-solutions/contact-us.html - header","componentId":"actionable-content_285394578"}"> Contact opnemen met sales </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="language-selector utility-navigation-section" data-toggle="language-selector-dropdown"> <button class="language-selector-trigger js-dropdown-trigger"> <li-icon type="language-icon" size="small" class="icon"> </li-icon> <span class="text">Nederlands (Dutch (Netherlands))</span> <li-icon type="caret-filled-down-icon" size="large" class="icon"> </li-icon> <p class="accessibility-description"></p> </button> <div class="language-selector-menu js-dropdown-menu inkwell-dropdown-menu"> <ul> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/de-de/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Deutsch (German)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">English</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/es-es/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Español (Spanish (Spain))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/fr-fr/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Français (French)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/nl-nl/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> <li-icon type="check-icon" size="small" class="icon"> </li-icon> </span> <span class="text">Nederlands (Dutch (Netherlands))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/pt-br/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Português (Portuguese)</span> </a> </li> </ul> </div> </div> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Met het salesteam chatten" target="_blank" rel="nofollow"> Chat live with sales </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-aanmelden-bij-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&trk=sales-home-page_nav-header-signin" title="Aanmelden bij Sales Navigator" target="_blank"> Aanmelden bij Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-naar-helpcentrum" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center&lang=nl" title="Naar Helpcentrum" target="_blank"> Naar Helpcentrum </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-waarom-linkedin' class="secondary-navigation-wrapper basic" data-menu="item_2" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_2"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_2" aria-label="Waarom LinkedIn link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Waarom LinkedIn</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/nl-nl/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Waarom LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Waarom LinkedIn","label":"/content/me/business/nl-nl/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_722640275"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/nl-nl/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Productvoordelen"> Productvoordelen </a> </li> <li class="link-list-item"> <a href="/nl-nl/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="Onze verkoopaanpak"> Onze verkoopaanpak </a> </li> <li class="link-list-item"> <a href="/nl-nl/sales-solutions/social-selling-companies" class="link-list-link js-analytics-event" title="Verhalen van klanten"> Verhalen van klanten </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-hulpbronnen' class="secondary-navigation-wrapper advanced" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Hulpbronnen link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Hulpbronnen</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/nl-nl/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Hulpbronnen" data-analytics-config="{"category":"Internal","action":"click - Hulpbronnen","label":"/content/me/business/nl-nl/sales-solutions/sales-strategies-tips - header","componentId":"header_722640275"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <section class="inherited-column-content-wrapper "> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Saleshulpbronnen </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/sales-solutions/sales-strategies-tips" title="LinkedIn Sales Resource Center" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Sales Resource Center","label":"/content/me/business/nl-nl/sales-solutions/sales-strategies-tips.html - header - inherited-column - link-list","componentId":"actionable-content_1678806201"}"> LinkedIn Sales Resource Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="LinkedIn Sales-blog (Engels)" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - LinkedIn Sales-blog (Engels)","label":"https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column - link-list","componentId":"actionable-content_1678806202"}"> LinkedIn Sales-blog (Engels) </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Klanten en partners </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator 101","label":"/content/me/business/nl-nl/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column - link-list","componentId":"actionable-content_756122618"}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Beveiliging en privacy" data-analytics-config="{"category":"Internal","action":"click - Beveiliging en privacy (Engels)","label":"/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column - link-list","componentId":"actionable-content_756122619"}"> Beveiliging en privacy (Engels) </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/sales-solutions/partners" title="Partners" data-analytics-config="{"category":"Internal","action":"click - Partners","label":"/content/me/business/nl-nl/sales-solutions/partners.html - header - inherited-column - link-list","componentId":"actionable-content_756122620"}"> Partners </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Ondersteuning </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?lang=nl&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Naar Helpcentrum" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Naar Helpcentrum","label":"https://www.linkedin.com/help/sales-navigator?lang=nl&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column - link-list","componentId":"actionable-content_166560965"}"> Naar Helpcentrum </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=nl&trk=lss-microsite-header-nav-resources-support-contact-support" title="Contact opnemen met ondersteuning" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Contact opnemen met ondersteuning","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=nl&trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column - link-list","componentId":"actionable-content_166560964"}"> Contact opnemen met ondersteuning </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2111471474" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-port-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2111471474"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_345402641" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-20"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-hero-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-bottom-center tablet-landscape-bottom-center tablet-portrait-bottom-center mobile-landscape-bottom-center mobile-portrait-bottom-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_960043166" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_960043166"> <h1 class="banner-headline headline-42"> Social selling: definitie, voordelen en tips voor salesmanagers </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Ontdek waarom social selling een belangrijke moderne aanpak voor sales is geworden. Maak echte connecties met prospects en verhoog uw inkomstenstromen. </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/nl-nl/sales-solutions/request-free-demo-form" title="Demo aanvragen" data-analytics-config="{"category":"Internal","action":"click - Demo aanvragen","label":"/content/me/business/nl-nl/sales-solutions/request-free-demo-form.html - flexible-column-frame - banner","componentId":"actionable-content_1043959626"}"> Demo aanvragen </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Gratis proefversie starten" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Gratis proefversie starten","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - flexible-column-frame - banner","componentId":"actionable-content_1043959627"}"> Gratis proefversie starten </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1438959297" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1438959297"> <p class="banner-subheadline subheadline-21"> Nu zo ongeveer de halve wereld op sociale media actief is, zijn sterke salestactieken zoals social selling belangrijker dan ooit. Deze moderne vorm van verkopen, ook bekend als virtueel of digitaal verkopen, is onmisbaar voor salesmanagers die de presentatie van hun aanbod willen verbeteren, meer contacten willen leggen en hun inkomstenstromen willen zien stijgen.<br/> <br/> Social selling begon ooit als gewoon verwijzen en sociale media gebruiken. Inmiddels is heeft het zich uitgebreid naar het hele digitale ecosysteem: van sociale media naar het hele internet en door naar salestechnologie. Salesprofessionals gebruiken tegenwoordig op sales gerichte technologische hoogstandjes en tools zoals <a href="/nl-nl/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> voor hun social selling. Ze verzamelen er alle gegevens mee die ze nodig hebben om dan op het juiste moment en met de juiste boodschap contact op te nemen met de juiste kopers. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-icon-text-left light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-4-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#what" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Wat is social selling?","label":"#what - basic-list - reference-card","componentId":"reference-card_1741381399"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of two people exchanging money" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Wat is social selling?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#why" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Waarom is social selling belangrijk?","label":"#why - basic-list - reference-card","componentId":"reference-card_1741381398"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a bar graph with s dollar sign superimposed over it" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Waarom is social selling belangrijk?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#practices" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Beste werkwijzen voor social selling","label":"#practices - basic-list - reference-card","componentId":"reference-card_1741381397"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a clipboard with a check list" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Beste werkwijzen voor social selling</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#success" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Succes van social selling meten","label":"#success - basic-list - reference-card","componentId":"reference-card_1741381396"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of an invoice sheet" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Succes van social selling meten</p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_14218895" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_14218895"> <p class="banner-subheadline subheadline-21"> Opvallen als merk tussen een scala aan soortgelijke producten en services kan een hele opgave zijn. Maar met social selling hebben zowel beginnende salesmedewerkers als doorgewinterde professionals een gouden ticket in handen, zelfs in verzadigde markten.<br/> <br/> We helpen u graag op weg met deze uitgebreide gids over social selling: wat het is, wat de beste werkwijzen zijn en hoe u kunt meten hoe goed het werkt. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="what" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="48px,36px,36px,36px,36px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1464874407" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1464874407"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1058401078" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1260722533" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1260722533"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ideegloeilamp" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1291434428" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1291434428"> <h2 class="banner-headline headline-42"> Wat is social selling? </h2> <p class="banner-subheadline subheadline-21"> <br/> Social selling is een strategische methode voor verkopers om via sociale netwerken in contact te komen met prospects en relaties met ze op te bouwen. De laatste jaren is social selling geëvolueerd naar virtual selling, omdat verkopers steeds vaker salestechnologieën inzetten om in contact te komen met kopers. En dat gaat verder dan louter sociale media. Via social selling en virtual selling kunnen salesprofessionals sterke relaties opbouwen, hun sociale geloofwaardigheid vergroten en uiteindelijk hun salesdoelen halen.<br/> <br/> De tijd staat niet stil. Technologieën en communicatiemethoden ontwikkelen zich in razend tempo en connectie maken met potentiële klanten heeft in zowel B2B als B2C de traditionele verkooptactieken verdrongen. Deze verouderde salestechnieken, zoals <a href="/nl-nl/sales-solutions/resources/cold-calling">koude acquisitie</a>, zijn niet zo gebruiksvriendelijk en ze missen de persoonlijke insteek van social en digital selling. Gebruik de sociale-mediakanalen van uw merk en de beschikbare verkooptechnologie om actief in contact te treden met prospects en een goede band met ze op te bouwen. Dit kan u helpen de salesdoelen van uw bedrijf te halen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1744553256" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2091943239" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Traditionele verkoop vs. social selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_82797497" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1248536202" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid cool-gray-20"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Traditionele verkoop</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Vinden</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Lijsten met leads kopen</li> <li>Beperkt aantal persoonlijke contacten</li> <li>Geblokkeerd door poortwachters</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Verdiepen</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Verouderde/willekeurige contacten</li> <li>Beperkte gegevensbestanden</li> <li>Niet-relevante informatie</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Interactie</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Koude acquisitie</li> <li>Salesscripts doorlopen</li> <li>Kant-en-klaar proces</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Social selling</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Vinden</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Professionele netwerksites gebruiken</li> <li>Connectie maken op sociale media</li> <li>Toegang tot belangrijke besluitvormers</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Verdiepen</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Focussen op echte connecties</li> <li>Online informatie verzamelen</li> <li>Sociale inzichten ontdekken</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Interactie</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Warme introducties benutten</li> <li>Relevante gesprekken voeren</li> <li>Klant door koopproces loodsen</li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1361083414" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1579030748" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1579030748"> <p class="banner-subheadline subheadline-21"> Social selling gaat niet alleen over nieuwe contacten op uw saleslijst krijgen. Het omvat ook zinvolle interacties op sociale media en uw merk presenteren als een betrouwbare oplossing voor het probleem van de klant via uw product of service.<br/> <br/> Vergeet dat vastgebeitelde plan en die eenmalige deal. Social selling gaat hand in hand met het genereren van leads: u maakt en bouwt relaties op met klanten in elke fase van de salespipeline en de salesfunnel. Dat betekent ook dat salesteams bereid moeten zijn om voortdurend veel tijd en doelgerichte aandacht te besteden aan interactie met hun prospects en kopers. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="why" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="48px,36px,36px,36px,36px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_938073905" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_938073905"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2131911191" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_484748952" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_484748952"> <h2 class="banner-headline headline-42"> Waarom is social selling belangrijk? </h2> <p class="banner-subheadline subheadline-21"> <br/> In een wereld waarin zowat alles digitaal gaat, is social selling een grote vooruitgang ten opzichte van de klassieke aanpak met een vaak onpersoonlijker karakter. Met directe interacties zoals commentaar geven, content als interessant markeren en bijdragen van klanten delen, in combinatie met salestechnologieën zoals <a href="/nl-nl/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, kunnen bedrijven op een natuurlijke manier geloofwaardigheid opbouwen en ‘gratis’ reclame maken om hun prospects om te zetten in kopers. <br/> <br/> Volgens het <a href="/nl-nl/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2022-nl-edition" target="_blank">LinkedIn State of Sales-rapport van 2022</a> zagen salesprofessionals uit het topsegment met een behaald quotum van 150% of meer ruim twee keer zoveel kans om hun LinkedIn-netwerk uit te breiden (53%) in vergelijking met hun collega’s in het middensegment (25%).<br/> <br/> Vraagt u zich nog steeds af wat de voordelen van social selling zijn voor uw bedrijf? Laten we de feiten eens op een rijtje zetten. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_999450489" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Managers die social selling inzetten halen betere salesresultaten </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_687861800" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_687861800"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="45%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Ze creëren <strong>45%</strong> meer kansen dan vakgenoten met een lagere SSI. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1864295161" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1864295161"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="51%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Ze maken <strong>51%</strong> meer kans om hun quotum te halen. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_121484826" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_121484826"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="78%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>78%</strong> verkoopt meer dan vakgenoten die geen sociale media gebruiken. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1975538927" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_47364160" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_47364160"> <p class="banner-subheadline subheadline-21"> <strong>Social selling geeft managers betere resultaten<br/> <br/> </strong>Simpel gezegd, het werkt! Tijdens een intern onderzoek ontdekten we een sterke correlatie tussen salesmedewerkers met een hoge Social Selling Index, waarover we hieronder meer vertellen, en het behalen van salesdoelen. </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Managers die social selling inzetten, creëren 45% meer saleskansen dan hun collega’s met een lage Social Selling Index</li> <li>Bedrijven die social selling vooropstellen, maken 51% meer kans om hun salesquotum te halen</li> <li>78% van de bedrijven die social selling inzetten doen het beter dan deze die het niet doen</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1695446175" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1695446175"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een persoon die een speech geeft" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1756232498" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1152272125" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1152272125"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een persoon tijdens een videoconferentie thuis" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1399884836" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1399884836"> <p class="banner-subheadline subheadline-21"> <strong>Social selling helpt u echte connecties te maken<br/> <br/> </strong>De COVID-19-pandemie heeft de manier waarop we netwerken en relaties opbouwen drastisch veranderd. In plaats van prospects te zoeken tijdens branche-evenementen, beurzen en conferenties, gebruiken bedrijven nu digitale kanalen om diezelfde connecties op te sporen. Deze massale verschuiving naar het online opbouwen van relaties heeft van social selling een absolute noodzaak gemaakt. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1185021100" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1256979075" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1256979075"> <p class="banner-subheadline subheadline-21"> <strong>Uw prospects doen aan social buying<br/> <br/> </strong>Steeds meer mensen zijn actief op sociale media. Dit heeft geleid tot een explosieve toename van e-commerceverkopen. Veel bedrijven bieden hun producten en services online aan in plaats van alleen in een fysieke winkel. Het salespotentieel voor merken op sociale media is dan ook enorm. Consumenten gebruiken sociale-mediaplatforms ook voor merk- en productonderzoek, dus ze zijn al klaar om te kopen. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1295177886" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1295177886"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van twee personen die lopend iets bespreken" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1444973350" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_824016555" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_824016555"> <p class="banner-subheadline subheadline-21"> <strong>Uw belangrijkste concurrenten maken al gebruik van social selling<br/> <br/> </strong>Gevonden prospects leiden niet altijd direct tot sales, maar naarmate u er meer aanspreekt en ziet hoe ze reageren, zult u patronen herkennen in hun gedrag. Marktonderzoek kan nuttig zijn om te achterhalen waarom klanten bepaalde producten kopen en wat de beste manier is om die producten aan de man te brengen. Met deze inzichten kunnen salesmedewerkers specifieke prospects targeten en contact met ze opnemen. En tegelijkertijd verbeteren ze ook hun langetermijnstrategie.<br/> <br/> Nu we weten wat de voordelen van social selling zijn, gaan we enkele interessante casestudy’s bekijken. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1135349292" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1846761213" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1846761213"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een persoon die aan een bureau op een computer zit te werken" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/marketing-solutions/success/brand-awareness" target="_blank">96% van de contentmarketeers in B2B</a> gebruikt LinkedIn voor spontane marketing, wat leidt tot zichtbaarheid en herkenning binnen hun marktsegment. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_103950878" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_103950878"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van twee mensen die in gesprek zijn " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://business.instagram.com/getting-started" rel="nofollow" target="_blank">200 miljoen Instagram-gebruikers</a> bezoeken dagelijks een bedrijfsaccount en <a href="https://business.instagram.com/blog/how-to-sell-your-products-on-instagram" rel="nofollow" target="_blank">80% van de gebruikers</a> doet op het platform onderzoek naar een product of service van een bedrijf. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1638859457" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1638859457"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een persoon die een product demonstreert " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">1 miljoen merken</a> verkopen op Facebook en meer dan <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">200 miljoen actieve maandelijkse gebruikers bezoeken</a> Facebook-winkels. De resultaten zijn voor veel merken zeer goed, met soms zelfs meer bestellingen via het platform dan via hun website. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-4"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_913297504" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_913297504"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van twee personen in gesprek via een videoservice" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://blog.google/products/ads/new-ways-to-drive-action/" rel="nofollow" target="_blank">70% van de YouTube-gebruikers</a> heeft iets gekocht van een merk na het zien van een product in een video. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1467330725" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Succesverhalen over social selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1760852269" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_999409700" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_999409700"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Microsoft-logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_743400635" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_743400635"> <p class="banner-headline headline-subheadline-26"> Microsoft </p> <p class="banner-subheadline subheadline-21"> <br/> Na de lancering van hun social selling-programma met LinkedIn Sales Navigator, zag Microsoft <strong>hun salesproductiviteit met 38% stijgen</strong>.<br/> <br/> <a href="/sales-solutions/case-studies/technology/microsoft" target="_blank">Meer informatie</a> (in Engels) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_277204020" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1364938491" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1364938491"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="PTC-logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1187218470" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1187218470"> <p class="banner-headline headline-subheadline-26"> PTC </p> <p class="banner-subheadline subheadline-21"> <br/> PTC zette social selling in via LinkedIn Sales Navigator en gebruikte de Social Selling Index van LinkedIn om de beste werkwijzen te vinden. Zo sloten ze voor meer dan USD 4,5 miljoen aan deals.<br/> <br/> <a href="/sales-solutions/case-studies/technology/ptc" target="_blank">Meer informatie</a> (in Engels) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1979706987" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_565680614" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_565680614"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Genesys-logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1177129721" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1177129721"> <p class="banner-headline headline-subheadline-26"> Genesys </p> <p class="banner-subheadline subheadline-21"> <br/> Salesmedewerkers bij Genesys die LinkedIn Sales Navigator gebruiken om content te plaatsen, accounts te volgen en connectie te maken met prospects, verhoogden de omvang van hun deals met 42%. <br/> <br/> <a href="/sales-solutions/case-studies/technology/Genesys" target="_blank">Meer informatie</a> (in Engels) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="social-selling-success-stories carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_2100543242"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"right","componentId":"carousel-frame_2100543242"}"> <li-icon type="chevron-right-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to next slide</div> </button> </li> </ul> </nav> <nav class="light-monochrome carousel-nav-bottom " aria-label="social-selling-success-stories carousel secondary navigation"> <ol class="carousel-nav-bottom-element inkwell-content-carousel-pagination js-carousel-pagination" aria-live="polite" data-current-slide-suffix=", Current Slide"> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Microsoft" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 1","componentId":"carousel-frame_2100543242"}"> <span> Microsoft </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="PTC" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 2","componentId":"carousel-frame_2100543242"}"> <span> PTC </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Genesys" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 3","componentId":"carousel-frame_2100543242"}"> <span> Genesys </span> </button> </li> </ol> </nav> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="practices" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="48px,36px,36px,36px,36px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1981744371" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1981744371"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_826865857" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_826865857"> <h2 class="banner-headline headline-42"> Beste werkwijzen voor social selling </h2> <p class="banner-subheadline subheadline-21"> <br/> Welk platform u ook gebruikt om uw doelgroep te bereiken, volg de beste werkwijzen voor social selling. Dit zijn de 4 belangrijkste pijlers van social selling: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_871885851" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1876743828" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1876743828"> <p class="banner-subheadline subheadline-21"> <strong>Creëer een professioneel merk met waarde</strong><br/> <br/> Het is belangrijk om niet te commercieel te klinken tijdens interacties met prospects en klanten op sociale media. Begin niet direct met social selling als uw merk nieuw is op een sociaal netwerk. Bouw eerst geloofwaardigheid en vertrouwen op en zet uw bedrijf op de kaart als expert in uw branche.<br/> <br/> Dit kunt u bijvoorbeeld doen door interessante en waardevolle content te delen. Als uw merk of bedrijf in B2B actief is, kunt u content van anderen delen op LinkedIn die aansluit bij uw merk. Zelf relevante interessante content schrijven en delen, helpt ook om uw merk te profileren als expert in de branche. Het doel is om prospects te laten zien dat u meerwaarde biedt en niet alleen op scoren uit bent. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_675413133" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_675413133"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van twee personen die grafieken op een whiteboard bespreken " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_959095426" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1724048719" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1724048719"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een persoon in een online chatroom" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_18761616" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_18761616"> <p class="banner-subheadline subheadline-21"> <strong>Bouw relaties op met de juiste prospects</strong><br/> <br/> <br/> Social selling is niet bedoeld om uw lijst met contacten eindeloos langer te maken, het is om contact te leggen met de juiste <a href="/nl-nl/sales-solutions/resources/prospecting">prospects</a> voor uw merk. Als u prospects benadert die niet veel aan uw oplossingen hebben, dan komt u niet authentiek over en hebben uw salesmedewerkers meer moeite om goede connecties te maken.<br/> <br/> Gebruik de tools en methodes voor social selling, waarover meer hieronder, om prospects te vinden die voldoen aan uw criteria zoals functie, rol en branche. Zo maakt u meer zinvolle connecties en zult u meer prospects omzetten in betalende klanten. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_222765056" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_842338001" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_842338001"> <p class="banner-subheadline subheadline-21"> <strong>Wees authentiek<br/> </strong><br/> Met uw mening, inzichten en nuttige informatie die de problemen van uw prospects aanpakken, bouwt u vertrouwen op. Laat de authenticiteit weergalmen in uw communicatie en plaats de behoeften van de prospects op de eerste plaats en verkopen op de tweede.<br/> <br/> Bij sollicitaties is het belangrijk om voor elke vacature een persoonlijke en gerichte sollicitatiebrief te schrijven. Dat is bij social selling niet anders. Neem de tijd om uw communicatie te personaliseren en stuur geen standaard riedeltje naar grote groepen potentiële kopers. U kunt bijvoorbeeld ook gedeelde professionele contacten erkennen, verwijzen naar content die u beiden volgt of iets onder de aandacht brengen wat u gemeen heeft. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_900472334" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_900472334"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van twee personen in een videogesprek" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_734847845" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_980425196" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_980425196"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="twee personen bespreken een grafiek" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_762385139" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_762385139"> <p class="banner-subheadline subheadline-21"> <strong>Blijf op de hoogte en wees consistent met inzichten</strong><br/> <br/> Verwacht niet onmiddellijk resultaat, social selling heeft tijd nodig. Houd contact. Zelfs als sommige van de prospects die u benaderd hebt nog niet helemaal klaar zijn om te kopen. Goed onderhouden zinvolle relaties zorgen ervoor dat uw prospects meteen aan u denken wanneer ze er wel klaar voor zijn.<br/> <br/> Veel social-mediaplatforms hebben ingebouwde tools om te meten of uw social selling vruchten afwerpt, wat wel en niet werkt en waar u nog kunt sleutelen aan uw tactieken. Hieronder leest u hier meer over. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_937752326" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_937752326"> <p class="banner-subheadline headline-subheadline-26"> De basisprincipes zijn nu duidelijk, dus laten we nu kijken hoe u aan de slag kunt gaan met social selling: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1285854160" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_594598561" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_594598561"> <p class="banner-subheadline subheadline-21"> <strong>Optimaliseer uw profielen op sociale media</strong><br/> <br/> Zelfs nadat uw professioneel merk al bekendheid heeft verworven op sociale media, kost het toch nog wat tijd om geloofwaardigheid op te bouwen. Naast consequent waardevolle content maken en delen is het ook belangrijk om uw profiel optimaal en up-to-date te houden voor uw prospects. Lees hieronder onze tips over hoe u uw LinkedIn-profiel kunt optimaliseren. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1148211774" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1148211774"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van twee personen die een online profiel bespreken" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_465654390" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_564272987" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_564272987"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een online groepsgesprek met een opvallende knop om deel te nemen " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1178537348" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1178537348"> <p class="banner-subheadline subheadline-21"> <strong>Word lid van LinkedIn Groepen en andere relevante forums<br/> </strong><br/> In welke groepen zijn uw prospects en klanten actief? Zodra u dat ontdekt via hun profielen kunt u inhaken met een attent bericht. Als lid van relevante groepen blijft u ook op de hoogte van wat er allemaal speelt in uw branche en van eventuele uitdagingen waar uw kopers mee kampen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_508158289" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_684014498" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_684014498"> <p class="banner-subheadline subheadline-21"> <strong>Stel meldingen in voor sociale media</strong><br/> <br/> Salesmedewerkers kunnen nog een stap verder gaan en Google Alerts of andere tools gebruiken om meldingen te krijgen wanneer prospects over hun bedrijf of service praten. Zo bereikt u een doelgroep die al interesse heeft in wat u te bieden heeft en kunt u op een authentiekere manier connectie met ze maken. Authenticiteit leidt tot vertrouwen, wat leidt tot klantenloyaliteit. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1058795837" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1058795837"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een online profiel met een opvallende melding " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_910271171" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_342937202" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_342937202"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een rapport dat geplaatst wordt op een online kanaal " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2085747537" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2085747537"> <p class="banner-subheadline subheadline-21"> <strong>Deel content om geloofwaardigheid op te bouwen</strong><br/> <br/> Zoals we al uitlegden in de basisprincipes van social selling is overtuigende, relevante content delen een van de meest effectieve manieren om geloofwaardigheid op te bouwen en tegelijkertijd uw aanwezigheid op sociale media te versterken.<br/> <br/> Komt u interessante artikelen tegen die relevant zijn voor uw branche? Deel ze dan. Dit is een eenvoudige manier om gesprekken op gang te brengen en waarde voor anderen toe te voegen. Tegelijkertijd bouwt u vertrouwen op bij uw prospects. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1501065758" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_156248559" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_156248559"> <p class="banner-subheadline subheadline-21"> <strong>Gebruik LinkedIn Sales Navigator</strong><br/> <br/> Onze social-sellingtool voor B2B helpt u nieuwe leads te vinden en targeten op basis van specifieke criteria zoals locatie, branche, rol en meer. <a href="/nl-nl/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> kan u ook meer inzicht geven in uw prestaties met uitgebreide statistieken en via het bijhouden van leads. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1586561776" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1586561776"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een online profiel met een staafdiagram" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_885440348" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_249909899" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_249909899"> <p class="banner-subheadline subheadline-21"> Sociale media vormen de basis voor social selling. Het profiel van uw merk is dan ook belangrijk om uw reputatie op te bouwen, zodat klanten u zien als een betrouwbare expert. LinkedIn is als platform ongeëvenaard als het op het genereren van leads aankomt. Het is de perfecte plaats om connectie te maken met potentiële kopers. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1384143316" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1275007323" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1275007323"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="89%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>89% van de B2B-marketeers</strong> gebruikt LinkedIn om leads te genereren. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1277149638" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1277149638"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="62%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>62% van de B2B-marketeers</strong> geeft aan dat LinkedIn twee keer meer links genereert dan andere goede platforms. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_465660697" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_465660697"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="75%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>75% van de B2B-kopers</strong> gebruikt sociale media om beslissingen te nemen. 50% gebruikt vooral LinkedIn. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_466978438" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_466978438"> <p class="banner-subheadline headline-subheadline-26"> Volg deze vier stappen en begin met social selling op LinkedIn: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1582040582" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_903037002" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_903037002"> <p class="banner-subheadline subheadline-21"> <strong>Optimaliseer uw profiel</strong><br/> <br/> Met een sterk profiel waarin alle essentiële informatie over uw bedrijf staat, wint u het vertrouwen van uw doelgroep. Er zijn nog manieren om uw LinkedIn-profiel te laten opvallen: </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Voeg een recente profielfoto toe in hoge resolutie. Uit ons onderzoek blijkt dat profielen met foto 14 keer meer bekeken worden dan profielen zonder.</li> <li>Stop niet bij uw functietitel en vertel iets meer over wat u doet en hoe.</li> <li>Benadruk uw vaardigheden in uw samenvatting. Herhaal de missie van uw merk, geef social proof en voeg een korte call-to-action toe zodat kopers gemakkelijk contact op kunnen nemen.</li> <li>Vraag om aanbevelingen. Persoonlijke testimonials geven u nog meer geloofwaardigheid.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_659340536" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_659340536"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van iemands profielpagina" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1022958726" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1753881931" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1753881931"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie die de knop Connectie maken op iemands profiel uitlicht " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_262034028" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_262034028"> <p class="banner-subheadline subheadline-21"> <strong>Zoek prospects en maak connectie</strong><br/> <br/> LinkedIn is een van de meest effectieve online platforms om alles te weten te komen over uw prospects, klanten en branche. Gebruik functies zoals Geavanceerde zoekopdracht, LinkedIn Sales Navigator, Zijbalk, Lead Builder, Opgeslagen zoekopdrachten en LinkedIn Pulse om prospects te vinden en in contact te komen met uw doelgroep. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_158686007" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1817874084" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1817874084"> <p class="banner-subheadline subheadline-21"> <strong>Maak een netwerk en breid het uit</strong><br/> <br/> LinkedIn staat bekend als dé plek voor het creëren van netwerken. Word lid van groepen die relevant zijn voor uw potentiële klanten. Reageren op nuttige content en deze delen is een prima manier om uw bereik te vergroten. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2048231877" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2048231877"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een webbrowser waarin iemand een groep kiest en lid wordt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_753060866" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_910532141" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_910532141"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustratie van een browserscherm met een korte beschrijving " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1641624820" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1641624820"> <p class="banner-subheadline subheadline-21"> <strong>Houd het kort en relevant</strong><br/> <br/> Stuur niet te veel connectieverzoeken en koude berichten. Bij social selling bouwt u echte relaties op. Houd uw interacties zo relevant mogelijk, met beknopte maar toch waardevolle informatie. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="success" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="16px,12px,12px,12px,12px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1393496137" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1393496137"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1316841182" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1316841182"> <p class="banner-headline headline-42"> Succes meten met social selling </p> <p class="banner-subheadline subheadline-21"> <br/> U wilt natuurlijk weten of uw social-sellingtechnieken hun vruchten afwerpen, welke strategieën werken voor de profielen van uw merk en welke methodes het beter doen dan de rest. Daarvoor meet u de prestaties van uw social selling-campagne.<br/> <br/> Hier komt de <a href="/sales-solutions/social-selling/the-social-selling-index-ssi" target="_blank">Social Selling Index (SSI)</a>(in Engels) in beeld, een meetinstrument voor social selling, ontworpen door LinkedIn om uw social-sellinginspanningen in kaart te brengen. De SSI meet het succes van uw sales aan de hand van vier pijlers: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1795716872" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_630826039" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_630826039"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, 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button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1107929929" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container 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(min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, 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tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="145px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1034144348" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1034144348"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#4 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_708665987" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_708665987"> <p class="banner-subheadline subheadline-17"> Relaties opbouwen en versterken </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_648777133" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_648777133"> <p class="banner-subheadline subheadline-21"> Elk van de bovenstaande elementen krijgt een waarde tussen 1 en 25. De som van de vier elementen levert een totale SSI-score tussen 0 en 100 op.<br/> <br/> Log in op uw LinkedIn-account en ga naar uw Social Selling Index-dashboard om uw SSI-score voor LinkedIn te bekijken. Deze score is een uitgangspunt om te bepalen of uw social-sellingprestaties beter kunnen. Wilt u deze score verbeteren, dan komt LinkedIn Sales Navigator van pas om uw social-sellingtraject zo effectief en succesvol mogelijk te maken. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,220px,235px,315px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1095751091" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid solid-dark-blue"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1095751091"> <p class="banner-headline headline-34"> Ontdek hoe LinkedIn Sales Navigator social selling gemakkelijker maakt </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/nl-nl/sales-solutions/request-free-demo-form" title="Demo aanvragen" data-analytics-config="{"category":"Internal","action":"click - Demo aanvragen","label":"/content/me/business/nl-nl/sales-solutions/request-free-demo-form.html - banner","componentId":"actionable-content_1121419769"}"> Demo aanvragen </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Gratis proefversie starten" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Gratis proefversie starten","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - banner","componentId":"actionable-content_1121419770"}"> Gratis proefversie starten </a> </div> </div> </div> </section> </div> </section> </section> <section class="persistent-assistant-container closed " data-component-js-load-path="components/content/persistent-assistant" data-enable-offline="false" data-open-automatically="true" data-open-timing="15"> <div class="persistent-assistant-header"> <button class="persistent-assistant-open " aria-label="open Neem contact met ons op"> <div class="persistent-assistant-header-icon nav-messaging-icon-wrapper"> <svg viewBox="0 0 24 24" width="24px" height="24px" x="0" y="0" preserveAspectRatio="xMinYMin meet" class="artdeco-icon" focusable="false"> <g class="small-icon" style="fill-opacity: 1"> <path d="M14,7 L6,7 L6,12 L13.52,12 L14,12.34 L14,7 L14,7 Z M16,6 L16,16 L13,14 L5,14 C4.448,14 4,13.552 4,13 L4,6 C4,5.448 4.448,5 5,5 L15,5 C15.552,5 16,5.448 16,6 L16,6 Z M8,10 L12,10 L12,9 L8,9 L8,10 L8,10 Z M2,8 L3,8 L3,10 L1,10 C0.448,10 0,9.552 0,9 L0,2 C0,1.448 0.448,1 1,1 L11,1 C11.552,1 12,1.448 12,2 L12,4 L10,4 L10,3 L2,3 L2,8 L2,8 Z"></path> </g> </svg> </div> Neem contact met ons op </button> <button class="persistent-assistant-open offline-persistent-assistant-open hidden " aria-label="open Neem contact met ons op"> </button> <button aria-label="Close Chat" title="Close Chat" class="persistent-assistant-close hidden"> <li-icon type="cancel-icon" size="small" class="persistent-assistant-close-icon" a11y-text="" ""> </li-icon> <span class="a11y-hidden">Close Chat</span> </button> </div> <div class="persistent-assistant-body hidden"> <p class="persistent-assistant-body-text"> Wilt u meer weten over LinkedIn Sales Solutions? 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