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wpb_content_element "> <div class="wpb_wrapper"> <h3>We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network. Here’s where you learn how each role plays a part in Technorati’s advertising experience.</h3> </div> </div> </div> </div> </div><div class="wpb_row row-fluid"> <div class="span4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Publishers</h2> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_center"> <div class="wpb_wrapper"> <img width="293" height="165" src="http://web.archive.org/web/20140718233243im_/http://technorati.com/wp-content/uploads/2013/11/Ads-293.jpg" class=" vc_box_border_grey attachment-full" alt="Ads-293"/></div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <ul><li>Needs to <a href="http://web.archive.org/web/20140718233243/http://technorati.com/glossary/fill/" title="Glossary: Fill" data-tooltip="The percentage of impressions sold vs. the total number of impressions served" class="glossaryLink " target="_blank">fill</a> unsold <a href="http://web.archive.org/web/20140718233243/http://technorati.com/glossary/ad-space/" title="Glossary: Ad Space" data-tooltip="The space where advertisements appear on a website." class="glossaryLink " target="_blank">ad space</a> with <a href="http://web.archive.org/web/20140718233243/http://technorati.com/glossary/brand/" title="Glossary: Brand" data-tooltip="The name, design or other distinguishing feature a company uses to identify its products." class="glossaryLink " target="_blank">brand</a>-safe advertising</li> <li>Integrates Technorati into ad rotation</li> <li>Monetizes <a href="http://web.archive.org/web/20140718233243/http://technorati.com/glossary/inventory/" title="Glossary: Inventory" data-tooltip="Can apply to supply and demand in advertising. Demand Inventory is the amount of impressions or budget ready to be spent by advertisers. Supply Inventory is the amount of impressions (video, mobile, display, native) that is available for purchase." class="glossaryLink " target="_blank">inventory</a> through technology-enabled ad serving</li> </ul><p style="text-align: right;"><a href="/web/20140718233243/http://technorati.com/publishers/">Learn More</a></p> </div> </div> </div> </div> <div class="span4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Marketers</h2> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_center"> <div class="wpb_wrapper"> <img width="293" height="165" src="http://web.archive.org/web/20140718233243im_/http://technorati.com/wp-content/uploads/2013/11/Advertise-293.jpg" class=" vc_box_border_grey attachment-full" alt="Advertise-293"/></div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <ul><li>Seeks to market a product or service</li> <li>Partners with Technorati to <a href="http://web.archive.org/web/20140718233243/http://technorati.com/glossary/reach/" title="Glossary: Reach" data-tooltip="The number of unique consumers a particular website, property or network has -- usually measured on a monthly basis." class="glossaryLink " target="_blank">reach</a> target audience</li> <li>Achieves goals through targeted ad placements</li> </ul><p style="text-align: right;"><a href="/web/20140718233243/http://technorati.com/marketers/">Learn More</a></p> </div> </div> </div> </div> <div class="span4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Technorati</h2> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_center"> <div class="wpb_wrapper"> <img width="293" height="165" src="http://web.archive.org/web/20140718233243im_/http://technorati.com/wp-content/uploads/2013/11/server.jpg" class=" vc_box_border_grey attachment-full" alt="server"/></div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <ul><li>Connects brand advertising and <a href="http://web.archive.org/web/20140718233243/http://technorati.com/glossary/publisher/" title="Glossary: Publisher" data-tooltip="Producer of content -- editorial, video, photos, audio, games, etc." class="glossaryLink " target="_blank">publisher</a> inventory at scale</li> <li>Applies market insights with data learning to identify optimal <a href="http://web.archive.org/web/20140718233243/http://technorati.com/glossary/targeting/" title="Glossary: Targeting" data-tooltip="Filters that advertisers use to reach consumers based on various traits such as demographics, psychographics, behavioral signals (such as product purchase history) or other second-order activities which serve as a proxy for these traits. Source: Wikipedia" class="glossaryLink " target="_blank">targeting</a></li> <li>Provides tools for advertisers and publishers to measure success</li> </ul><p style="text-align: right;"><a href="/web/20140718233243/http://technorati.com/company/">Learn More</a></p> </div> </div> </div> </div> </div><br><style>.CPlase_panel {display:none;}</style> </div> </div> </div> </div> </div> <div class="td-footer-wrap"> <div class="container"> <div class="row"> <div class="span12"> <div class="td-grid-wrap"> <div class="container-fluid"> <div class="wpb_row row-fluid "> <div class="span4 wpb_column column_container"> <aside class="widget widget_text"><div class="block-title"><span>Technorati</span></div> <div class="textwidget">We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network. <br/><br/> <a href="/web/20140718233243/http://technorati.com/company/">Read More</a></div> </aside> </div> <div class="span4 wpb_column column_container"> <aside class="widget widget_nav_menu"><div class="block-title"><span>Help & Support</span></div><div class="menu-help-support-container"><ul id="menu-help-support" class="menu"><li id="menu-item-1259" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-first td-not-mega menu-item-1259"><a href="/web/20140718233243/http://technorati.com/company/history-of-technorati">History of Technorati</a></li> <li id="menu-item-3146" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3146"><a href="http://web.archive.org/web/20140718233243/http://technorati.com/contact/contact-support/">User Support</a></li> <li id="menu-item-3147" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3147"><a href="http://web.archive.org/web/20140718233243/http://technorati.com/contact/">Contact Us</a></li> </ul></div></aside> </div> <div class="span4 wpb_column column_container"> <aside class="widget widget_text"><div class="block-title"><span>Careers</span></div> <div class="textwidget">Face it; it鈥檚 just part of who you are. 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