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Enrich Digital Ads with QR Codes & Short URLs | Bitly
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Links<br> <strong>Customize links with your brand’s URL</strong><br> </a></li> <li><img decoding="async" class="size-full wp-image-13307 alignnone" role="img" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/mobile-links.svg" alt="Mobile link icon" width="36" height="36"><a href="https://bitly.com/pages/features/mobile-links">Mobile Links<br> <strong>Short links for SMS messages</strong></a></li> <li><img decoding="async" class="size-full wp-image-13308 alignnone" role="img" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/utm-campaigns.svg" alt="UTM icon" width="37" height="36"><a href="https://bitly.com/pages/features/utm-links">UTM Campaigns<br> <strong>Track links and QR Codes with UTM parameters</strong></a></li> </ul> </div> </div> </div> </div> <div class="mega-menu__col col-2 large-4"> <div class="mega-menu__col--title-bar"> <h3 class="mega-menu__col--title">Integrations</h3> </div> <div class="mega-menu__integrations"> <div class="grid-x"> <a class="integrations-item small-6" href="https://bitly.com/pages/marketplace/hubspot-2"> <div class="img-wrap"> <img class="menu-img" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2022/12/Hubspot-Logo-150x150.png" alt="Logo for Hubspot integration" loading="lazy"> </div> <span>Bitly HubSpot Connector</span> </a> <a class="integrations-item small-6" href="https://bitly.com/pages/marketplace/canva"> <div class="img-wrap"> <img class="menu-img" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2023/08/canva-logo-app-connectors-150x150.png" alt="Logo for Canva integration" loading="lazy"> </div> <span>Bitly + Canva Integration</span> </a> </div> <a href="https://bitly.com/pages/marketplace" class="integrations-cta">See all integrations</a> </div> <div class="mega-menu__col--title-bar"> <h3 class="mega-menu__col--title">Discover more</h3> </div> <div class="mega-menu__discover"> <ul> <li><a href="https://dev.bitly.com/">API & Documentation</a></li> <li><a href="https://bitly.com/pages/trust">Trust Center</a></li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item-has-children"> <a href="#">Solutions</a> <div class="mega-menu__container"> <div class="mega-menu__container-inner grid-x grid-padding-x"> <div class="mega-menu__col col-1 large-8 split-menus first-menu-fill"> <div class="mega-menu__wrapper"> <div class="mega-menu__sub-menu"> <div class="mega-menu__col--title-bar"> <h3 class="mega-menu__col--title">By industry</h3> </div> <div class="mega-menu__sub-menu--content split-menu-items"> <ul> <li><a href="https://bitly.com/pages/solutions/retail">Retail</a></li> <li><a href="https://bitly.com/pages/solutions/consumer-packaged-goods">Consumer Packaged Goods</a></li> <li><a href="https://bitly.com/pages/solutions/hospitality">Hospitality</a></li> <li><a href="https://bitly.com/pages/solutions/media">Media & 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src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/00_digital-ad_hero-img_desktop@2x.png" alt="Woman on laptop reviewing promotion engagement" width="1024" height="782" class="hide desktop-img" loading="eager"> <section class="hero-content" style="background-color:;background-image:url(https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/00_digital-ad_hero-img_desktop@2x.png);"> <span role="img" aria-label="Woman on laptop reviewing promotion engagement"></span> <div class="hero-wrap"> <div class="grid-container"> <div class="inner-content grid-x grid-margin-x grid-padding-x"> <div class="cell large-7"><p class="preheading2">Digital Advertising</p> <h1 class="h2">Take your audience on a journey with interactive ads that prompt engagement</h1> <p class="p0" style="margin-bottom: 18px; margin-top: 14px; font-weight: 400;">Make it easy for your audience to engage with your digital ads and track their journey online, from clicks and scans to conversions. Make it happen with Bitly.</p> <p style="text-align: left;"><a id="heroSignupBtn" class="btn btn-primary" href="https://bitly.com/pages/pricing">Get started for free</a></p> </div> </div> </div> </div> </section> </div> </hero> </aside><div class="content" id="content"> <div class="inner-content"> <main class="main" role="main"> <article id="post-13010" class="post-13010 page type-page status-publish has-post-thumbnail" role="article" itemscope itemtype="http://schema.org/WebPage"> <div class="entry-content" itemprop="text"> <div class="redesign-2024"> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-right"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">Create enticing experiences with QR Codes in ads</h3> <ul> <li>Create memorable, interactive ad campaigns with QR Codes that link to videos, landing pages, websites, and more.</li> <li>Surprise and entertain audiences by adding gamification to online ads with QR Codes that encourage deeper engagement.</li> <li>Showcase your best content on a <a href="https://bitly.com/pages/products/pages">custom-branded landing page</a> and use QR Codes to point viewers there.</li> </ul> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullright"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/01_digital-ad_feature-img_mobile@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/01_digital-ad_feature-img_desktop@2x.png" alt="QR Code for Spark Theater rewards points"> </picture> </div> </div> </div> </div> </div> </section> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-left"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">Boost clicks across your digital ads with trackable short links</h3> <ul> <li>Create advertising campaigns with <a href="https://bitly.com/pages/products/url-shortener">branded short links</a> that are easy to remember and type into internet browsers.</li> <li>Follow the customer journey from social media to your website with trackable links that tell a story about your audience’s path to conversion.</li> <li>Create short links for seasonal offers, test out different messages, and see which ads drive the highest click-through rates in real-time.</li> </ul> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullleft"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/02_digital-ad_feature-img_mobile_v1@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/02_digital-ad_feature-img_desktop_v1@2x.png" alt="Branded short link for Jewelry company. Tracking 23% increase in weekly engagement"> </picture> </div> </div> </div> </div> </div> </section> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-right"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">Get actionable data about your online ads with analytics</h3> <ul> <li>Add <a href="https://bitly.com/pages/features/utm-links">UTM parameters</a> to your short links to <a href="https://bitly.com/pages/products/analytics">track the performance</a> of your campaign, from digital ads to social media.</li> <li>Generate custom reports for every digital ad campaign you run and uncover what content resonates most with your target audience.</li> <li>Monitor click and scan activity by the minute to assess the effectiveness and reach of your digital advertising campaigns.</li> </ul> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullright"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/03_digital-ad_feature-img_mobile@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/03_digital-ad_feature-img_desktop@2x.png" alt="UTM and analytics UI"> </picture> </div> </div> </div> </div> </div> </section> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-left"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">Improve the ROI of your digital ads with the Bitly Connections Platform</h3> <ul> <li>Create, manage, and track all the short links and QR Codes you create across campaigns in one centralized platform.</li> <li>Drive conversions across your digital ad campaigns and improve click-through rates with detailed audience analytics.</li> <li>Tap into Bitly’s 800+ integrations and start making the most of your digital advertising efforts.</li> </ul> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullleft"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/04_digital-ad_feature-img_mobile@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/04_digital-ad_feature-img_desktop@2x.png" alt="Bitly connections platform UI"> </picture> </div> </div> </div> </div> </div> </section> <div class="reusable-content"> <section class="full-width-content text-content" style="background-image:url();background-color:"> <div class="grid-container"> <div class="inner-content grid-x grid-margin-x grid-padding-x"> <div class="cell"> <h2 class="h2" style="text-align: center;">Start building powerful connections today</h2> <p style="text-align: center;"><a data-testid="sdet-cta-get-started-button" class="btn btn-primary" href="https://bitly.com/pages/pricing">Get started for free</a></p> </div> </div> </div> </section> </div> <div class="reusable-content"> <section class="cards-block" style="background-color: #f7f4ee "> <div class="grid-container cards-inner"> <div class="inner-content grid-x grid-margin-x grid-padding-x"> <div class="cell"> <div class="block-intro clearfix"> <h3 style="text-align: center;">The Bitly Connections Platform</h3> <p style="text-align: center;">Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.</p> <p style="text-align: center;"><a class="btn" href="https://bitly.com/pages/pricing" data-testid="sdet-cta-cp-button">Get started for free</a></p> </div> </div> </div> <div class="cards-outer-wrapper inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-4 flex-container"> <div class="card"> <div class="card-image"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/09/short-link-card-opt.png" media="(min-width: 1024px)"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/09/short-link-card-opt.png" alt="Short-links illustration example" width="1024" height="971" loading="lazy"> </source></picture> </div> <div class="card-section"> <div class="inner-wrap"> <div class="card-title"> <img class="card-title__img" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/url-shortener-icon.svg" alt=""> <span> URL Shortener </span> <img class="card-title__arrow" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/themes/JointsWP-CSS-master/assets/images/cta-arrow-up.svg" alt="Upward facing arrow"> </div> <div class="card-description">A comprehensive solution to help make every point of connection between your content and your audience more powerful.</div> <div class="card-content"><p><strong>Popular URL Shortening Features</strong></p> <ul> <li>URL shortening at scale</li> <li>Custom links with your brand</li> <li>URL redirects</li> <li>Advanced analytics & tracking</li> </ul> <p><a id="pricing_clicked_link_management" class="btn-no-arrow btn" href="https://bitly.com/pages/pricing">Get started for free</a></p> <p><a id="product_clicked_link_management" class="btn-no-arrow btn-secondary" href="https://bitly.com/pages/products/url-shortener">Learn more</a></p> </div> </div> </div> </div> </div> <div class="cell large-4 flex-container"> <div class="card"> <div class="card-image"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/09/qr-code-card-opt.png" media="(min-width: 1024px)"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/09/qr-code-card-opt.png" alt="QR code options and sample of colors available" width="1024" height="971" loading="lazy"> </source></picture> </div> <div class="card-section"> <div class="inner-wrap"> <div class="card-title"> <img class="card-title__img" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/qr-codes-icon.svg" alt=""> <span> QR Codes </span> <img class="card-title__arrow" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/themes/JointsWP-CSS-master/assets/images/cta-arrow-up.svg" alt="Upward facing arrow"> </div> <div class="card-description">QR Code solutions for every customer, business and brand experience.</div> <div class="card-content"><p><strong>Popular QR Code Features</strong></p> <ul> <li>Fully customizable QR Codes</li> <li>Dynamic QR Codes</li> <li>QR Code types & destination options</li> <li>Advanced analytics & tracking</li> </ul> <p><a id="pricing_clicked_qr_codes" class="btn-no-arrow btn" href="https://bitly.com/pages/pricing">Get started for free</a></p> <p><a id="product_clicked_qr_codes" class="btn-no-arrow btn-secondary" href="https://bitly.com/pages/products/qr-codes">Learn more</a></p> </div> </div> </div> </div> </div> <div class="cell large-4 flex-container"> <div class="card"> <div class="card-image"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/09/pages-card-opt.png" media="(min-width: 1024px)"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/09/pages-card-opt.png" alt="Various samples of Bitly Landing Pages" width="1024" height="971" loading="lazy"> </source></picture> </div> <div class="card-section"> <div class="inner-wrap"> <div class="card-title"> <img class="card-title__img" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/landing-pages-icon.svg" alt=""> <span> Landing Pages </span> <img class="card-title__arrow" src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/themes/JointsWP-CSS-master/assets/images/cta-arrow-up.svg" alt="Upward facing arrow"> </div> <div class="card-description">Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.</div> <div class="card-content"><p><strong>Popular Landing Page Features</strong></p> <ul> <li>Custom URLs for social media</li> <li>Customizable landing page</li> <li>Easy-to-manage links</li> <li>Link and landing page tracking</li> </ul> <p><a id="pricing_clicked_link_in_bio" class="btn-no-arrow btn" href="https://bitly.com/pages/pricing">Get started for free</a></p> <p><a id="product_clicked_link_in_bio" class="btn-no-arrow btn-secondary" href="https://bitly.com/pages/products/pages">Learn more</a></p> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="reusable-content"> <section class="testimonial-block redesign"> <div class="grid-container"> <div class="block-intro"> <h2 class="h2" style="text-align: center;">What our customers are saying</h2> </div> <div class="inner-content grid-x grid-margin-x"> <div class="cell"> <div class="testimonials owl-carousel owl-theme"> <div class="testimnial-item"> <div class="wrapper"> <div class="testimonial-imgs"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/quotes.svg" alt="Image of opening quotes" width="49" height="33"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/melody-park.png" alt="Melody Park's picture" width="80" height="80"> </div> <div class="testimonial-content"> <div class="h5">When it came to deciding on a platform to use for generating all of our QR Codes, there was a general consensus among the team—of course we should use Bitly! We didn’t even give it a second thought.”</div> </div> <div class="testimonial-owner"> <p class="h6">Melody Park</p> <p class="p1">Marketing Lead at Smalls</p> </div> </div> </div> <div class="testimnial-item"> <div class="wrapper"> <div class="testimonial-imgs"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/quotes.svg" alt="Image of opening quotes" width="49" height="33"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/phill-gergen.png" alt="Phill's picture" width="80" height="80"> </div> <div class="testimonial-content"> <div class="h5">When customers receive a status update from us, they can click on our encrypted link through the Bitly short link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure.”</div> </div> <div class="testimonial-owner"> <p class="h6">Phil Gergen</p> <p class="p1">Chief Information Officer at Koozie Group</p> </div> </div> </div> </div> </div> </div> </div> </section></div> <section class="blog-cards-slider"> <div class="grid-container"> <div class="block-intro"> <h2 class="h2">Do more with your digital ads thanks to Bitly</h2> </div> <div class="inner-content grid-x grid-margin-x grid-padding-y align-center blog-cards-parent"> <div class="cell large-auto flex-container"> <div class="card"> <div class="card-image"> <a href="https://bitly.com/blog/linkedin-ad-benchmarks/"> <img src="https://s17233.pcdn.co/blog/wp-content/uploads/2019/08/Marketing_Keyword_fb_0814-1.png" alt="LinkedIn Ad Metrics: Essential Benchmarks for Success"> </a> </div> <div class="card-section"> <div class="post-cat preheading2"> Social Media </div> <div class="inner-wrap"> <div class="post-title h4"> <a href="https://bitly.com/blog/linkedin-ad-benchmarks/">LinkedIn Ad Metrics: Essential Benchmarks for Success</a> </div> <a href="https://bitly.com/blog/linkedin-ad-benchmarks/" class="more-link">Read More</a> </div> </div> </div> </div> <div class="cell large-auto flex-container"> <div class="card"> <div class="card-image"> <a href="https://bitly.com/blog/instagram-ads/"> <img src="https://s17233.pcdn.co/blog/wp-content/uploads/2019/10/Marketing_Branding-tips_Twitter_0924.png" alt="How To Use Instagram Ads: A Step-by-Step Guide"> </a> </div> <div class="card-section"> <div class="post-cat preheading2"> Social Media </div> <div class="inner-wrap"> <div class="post-title h4"> <a href="https://bitly.com/blog/instagram-ads/">How To Use Instagram Ads: A Step-by-Step Guide</a> </div> <a href="https://bitly.com/blog/instagram-ads/" class="more-link">Read More</a> </div> </div> </div> </div> <div class="cell large-auto flex-container"> <div class="card"> <div class="card-image"> <a href="https://bitly.com/blog/qr-codes-for-advertisers/"> <img src="https://s17233.pcdn.co/blog/wp-content/uploads/2024/03/qr-code-advertising-hero.png" alt="How To Use QR Codes for Advertising: 7 Innovative Ways"> </a> </div> <div class="card-section"> <div class="post-cat preheading2"> QR Codes </div> <div class="inner-wrap"> <div class="post-title h4"> <a href="https://bitly.com/blog/qr-codes-for-advertisers/">How To Use QR Codes for Advertising: 7 Innovative Ways</a> </div> <a href="https://bitly.com/blog/qr-codes-for-advertisers/" class="more-link">Read More</a> </div> </div> </div> </div> </div> </div> </section> <div class="reusable-content"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/stars-effects.svg" class="hide"> <section class="full-width-content text-content dark-row no-padding-bottom background-no-repeat" style="background-image:url(https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/stars-effects.svg);background-color:#031f39"> <div class="grid-container"> <div class="inner-content grid-x grid-margin-x grid-padding-x"> <div class="cell"> <h3 class="h1" style="text-align: center; color: #ff950a;">Get closer to your audience<br> and customers today</h3> <p class="p0" style="text-align: center; font-weight: 400; text-wrap: balance; color: #fffdf8;">Knowing how your clicks and scans are performing should be as easy as making them. 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