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globalnav-link-watch"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 0-1.822-.48-1.822-1.687v-3.832h-1.02v-.844h1.02v-1.635zm-4.2 5.596v-.58l-1.699.111c-.961.064-1.383.398-1.383 1.031 0 .645.545 1.02 1.277 1.02 1.038 0 1.805-.68 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</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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1.6992-1.8047 0-2.8946-1.2656-2.8946-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2802 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3008-.0001-1.8458-.4806-1.8458-1.6876z"/></svg></span><span class="globalnav-link-text">Entertainment</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - accessories" class=" globalnav-item globalnav-item-accessories globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/us/shop/goto/buy_accessories" data-globalnav-item-name="accessories" 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Intelligence</h1> <div class="hero-initial-copy"> <div class="section-content"> <div class="hero-initial-eyebrow no-clip" data-focus-expression='{"expression": "a0t", "anchors": [".sticky-container"]}'> <span class="visuallyhidden">Apple Intelligence</span> <picture id="overview-apple-intelligence-hero-logo-1" class="overview-apple-intelligence-hero-logo hero-logo" aria-hidden="true"> <source srcset="/v/apple-intelligence/b/images/overview/apple_intelligence_hero_logo__j0xriz4ero2u_small.png, /v/apple-intelligence/b/images/overview/apple_intelligence_hero_logo__j0xriz4ero2u_small_2x.png 2x" media="(max-width:734px)" /> <source srcset="/v/apple-intelligence/b/images/overview/apple_intelligence_hero_logo__j0xriz4ero2u_medium.png, /v/apple-intelligence/b/images/overview/apple_intelligence_hero_logo__j0xriz4ero2u_medium_2x.png 2x" media="(max-width:1068px)" /> <source srcset="/v/apple-intelligence/b/images/overview/apple_intelligence_hero_logo__j0xriz4ero2u_large.png, /v/apple-intelligence/b/images/overview/apple_intelligence_hero_logo__j0xriz4ero2u_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/apple_intelligence_hero_logo__j0xriz4ero2u_large.png" onload="window.__lp?.(event)" alt> </picture> </div> <p class="typography-hero-intro hero-initial-headline" data-focus-expression='{"expression": "a0t", "anchors": [".sticky-container"]}'>AI for the rest of us.</p> <p class="typography-hero-badge hero-badge" data-focus-expression='{"expression": "a0t", "anchors": [".sticky-container"], "focus-target-footnote": ".footnote a"}'>Available now<span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> </div> </div> <div class="hero-static-phones"> <picture id="overview-hero-1" class="overview-hero static-phones-picture" data-lazy data-download-area-keyframe='{"start": "t - 200vh", "end": "b + 100vh", "disabledWhen": ["hero-enhance-xp"]}'> <source 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/v/apple-intelligence/b/images/overview/hero/mail_highlights__dmvbcj6ub8om_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/mail_highlights__dmvbcj6ub8om_large.png" alt > </picture> </noscript> </div> <div class="item"> <picture id="overview-hero-generative-images-1" class="overview-hero-generative-images flow-picture" data-lazy data-download-area-keyframe='{"start": "a0t + 1px", "end": "a0b + 100vh", "anchors": [".section-hero"], "disabledWhen": ["no-hero-enhance-xp"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-generative-images flow-picture"> <source srcset="/v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_small.png, /v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_medium.png, /v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_large.png, /v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/generative_images__cvc8v0qvkvgy_large.png" alt > </picture> </noscript> </div> <div class="item"> <picture id="overview-hero-call-summary-1" class="overview-hero-call-summary flow-picture" data-lazy data-download-area-keyframe='{"start": "a0t + 1px", "end": "a0b + 100vh", "anchors": [".section-hero"], "disabledWhen": ["no-hero-enhance-xp"], "breakpointMask": "LM"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-call-summary flow-picture"> <source srcset="/v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_small.png, /v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_medium.png, /v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_large.png, /v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/call_summary__dlr8vi3vft4y_large.png" alt > </picture> </noscript> </div> <div class="item"> <picture id="overview-hero-top-notifications-1" class="overview-hero-top-notifications flow-picture" data-lazy data-download-area-keyframe='{"start": "a0t + 1px", "end": "a0b + 100vh", "anchors": [".section-hero"], "disabledWhen": ["no-hero-enhance-xp"], "breakpointMask": "LM"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-top-notifications flow-picture"> <source srcset="/v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_small.png, /v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_medium.png, /v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_large.png, /v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/top_notifications__d2uimve94ro2_large.png" alt > </picture> </noscript> </div> <div class="item"> <picture id="overview-hero-mail-summary-1" class="overview-hero-mail-summary flow-picture" data-lazy data-download-area-keyframe='{"start": "a0t + 1px", "end": "a0b + 100vh", "anchors": [".section-hero"], "disabledWhen": ["no-hero-enhance-xp"], "breakpointMask": "LM"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-mail-summary flow-picture"> <source srcset="/v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_small.png, /v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_medium.png, /v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_large.png, /v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/mail_summary__ha2tfllcp16q_large.png" alt > </picture> </noscript> </div> <div class="item"> <picture id="overview-hero-photo-memories-1" class="overview-hero-photo-memories flow-picture" data-lazy data-download-area-keyframe='{"start": "a0t + 1px", "end": "a0b + 100vh", "anchors": [".section-hero"], "disabledWhen": ["no-hero-enhance-xp"], "breakpointMask": "LM"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-photo-memories flow-picture"> <source srcset="/v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_small.png, /v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_medium.png, /v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_large.png, /v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/photo_memories__bstogyrwybhy_large.png" alt > </picture> </noscript> </div> <div class="item"> <picture id="overview-hero-smart-reply-1" class="overview-hero-smart-reply flow-picture" data-lazy data-download-area-keyframe='{"start": "a0t + 1px", "end": "a0b + 100vh", "anchors": [".section-hero"], "disabledWhen": ["no-hero-enhance-xp"], "breakpointMask": "LM"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-smart-reply flow-picture"> <source srcset="/v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_small.png, /v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_medium.png, /v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_large.png, /v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/smart_reply__ee77cafsn5me_large.png" alt > </picture> </noscript> </div> <div class="item"> <picture id="overview-hero-siri-flight-1" class="overview-hero-siri-flight flow-picture" data-lazy data-download-area-keyframe='{"start": "a0t + 1px", "end": "a0b + 100vh", "anchors": [".section-hero"], "disabledWhen": ["no-hero-enhance-xp"], "breakpointMask": "LM"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-siri-flight flow-picture"> <source srcset="/v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_small.png, /v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_medium.png, /v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_large.png, /v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/siri_flight__ed2jh470vcuq_large.png" alt > </picture> </noscript> </div> </div> <div class="section-content"> <p class="hero-intro hero-intro-1 typography-hero-intro" data-focus-expression='{"expression": "a0t + 132vh", "anchors": [".sticky-container"]}'>Built into your iPhone, iPad, and Mac to help you write, express yourself, and get things done effortlessly.</p> <p class="hero-intro hero-intro-2 typography-hero-intro" data-focus-expression='{"expression": "a0t + 266vh", "anchors": [".sticky-container"]}'>Draws on your personal context without allowing anyone else to access your personal data — not even Apple.</p> <div class="hero-subhead-container"> <div class="hero-subhead-animation-container"> <div class="hero-subhead no-clip" data-focus-expression='{"expression": "a0b - 100vh", "anchors": [".sticky-container"]}'> <span class="visuallyhidden">Apple Intelligence</span> <picture id="overview-apple-intelligence-experience-logo-1" class="overview-apple-intelligence-experience-logo experience-logo" data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-hero"]}' aria-hidden="true"> <source srcset="/v/apple-intelligence/b/images/overview/apple_intelligence_experience_logo__f4xuw21bmqaa_small.png, /v/apple-intelligence/b/images/overview/apple_intelligence_experience_logo__f4xuw21bmqaa_small_2x.png 2x" media="(max-width:734px)" /> <source srcset="/v/apple-intelligence/b/images/overview/apple_intelligence_experience_logo__f4xuw21bmqaa_medium.png, /v/apple-intelligence/b/images/overview/apple_intelligence_experience_logo__f4xuw21bmqaa_medium_2x.png 2x" media="(max-width:1068px)" /> <source srcset="/v/apple-intelligence/b/images/overview/apple_intelligence_experience_logo__f4xuw21bmqaa_large.png, /v/apple-intelligence/b/images/overview/apple_intelligence_experience_logo__f4xuw21bmqaa_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/apple_intelligence_experience_logo__f4xuw21bmqaa_large.png" onload="window.__lp?.(event)" alt> </picture> </div> <div class="film-link"> <a href="/105/media/us/apple-intelligence/2024/05be55cf-0af7-4356-8420-f83e72fdfe6f/films/product/apple-intelligence-product-tpl-us-2024_16x9.m3u8" data-analytics-title="watch the film - apple intelligence film" data-analytics-intrapage-link aria-label="Watch the film, Apple Intelligence" id="film-apple-intelligence" class="icon-wrapper" data-films-modal-link role="button" aria-label="Watch the film, Apple Intelligence" data-analytics-id="film-apple-intelligence" data-focus-expression='{"expression": "a0b - 100vh", "anchors": [".sticky-container"], "tabindex": 0}'><span class="icon-copy">Watch the film</span><span class="icon icon-after icon icon-playcircle"></span></a> </div> </div> </div> </div> <div class="hero-final-products" role="img" aria-label="iPhone, iPad, and Mac with new features onscreen. Priority notifications on iPhone. Image Playground on iPad. Writing Tools on Mac."> <picture id="overview-hero-mbp-1" class="overview-hero-mbp" data-lazy data-download-area-keyframe='{"start": "a0t + 10px", "end": "a0b + 100vh", "anchors": [".section-hero"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-mbp"> <source srcset="/v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_small.png, /v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_medium.png, /v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_large.png, /v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/mbp__ff6i94cphaai_large.png" alt > </picture> </noscript> <picture id="overview-hero-ipad-1" class="overview-hero-ipad" data-lazy data-download-area-keyframe='{"start": "a0t + 10px", "end": "a0b + 100vh", "anchors": [".section-hero"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-ipad"> <source srcset="/v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_small.png, /v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_medium.png, /v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_large.png, /v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/ipad__dli1cmg6uhea_large.png" alt > </picture> </noscript> <div class="hero-final-iphone"> <div class="inline-media" data-component-list="InlineMedia"> <picture id="overview-hero-siri-startframe-1" class="overview-hero-siri-startframe start-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "a0t + 10px", "end": "a0b + 200vh", "anchors": [".section-hero"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-siri-startframe start-frame"> <source srcset="/v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_small.jpg, /v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_medium.jpg, /v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_large.jpg, /v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero_siri_startframe__fqbu8zj1ohme_large.jpg" alt > </picture> </noscript> <video class="video" muted playsinline data-inline-media preload='none' role='presentation' data-inline-media-load-keyframe='{"start": "a0t + 10px", "end": "a0b + 200vh", "anchors": [".section-hero"]}' data-inline-media-play-keyframe='{"start": "a0t + css(--siri-video-trigger)", "end": "a0b", "anchors": [".section-hero"]}' data-inline-media-basepath="/105/media/us/apple-intelligence/2024/05be55cf-0af7-4356-8420-f83e72fdfe6f/anim/hero-siri/" data-inline-media-plugins="AnimLoad, ViewportSource, LoadTimeout, AnimPlayReset" data-inline-media-reset-on-exit="false" data-inline-media-pause-on-exit="false"></video> <picture id="overview-hero-siri-endframe-1" class="overview-hero-siri-endframe end-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "a0t + 10px", "end": "a0b + 200vh", "anchors": [".section-hero"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-siri-endframe end-frame"> <source srcset="/v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_small.jpg, /v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_medium.jpg, /v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_large.jpg, /v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero_siri_endframe__ebwnwzo1fuye_large.jpg" alt > </picture> </noscript> </div> <picture id="overview-hero-iphone-1" class="overview-hero-iphone" data-lazy data-download-area-keyframe='{"start": "a0t + 10px", "end": "a0b + 100vh", "anchors": [".section-hero"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-hero-iphone"> <source srcset="/v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_small.png, /v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_medium.png, /v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_large.png, /v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/hero/iphone__ehrxzl4vnpkm_large.png" alt > </picture> </noscript> </div> </div> </div> </div> </div> </section> <section class="section section-language section-with-gallery"> <div class="section-header" data-analytics-section-engagement="name:writing tools"> <div class="section-content"> <h2 class="typography-section-headline section-header-headline"><span class="gradient-text">Write</span> with intelligent new tools. Everywhere words matter.</h2> <p class="typography-section-body section-header-copy">Apple Intelligence powers new Writing Tools, which help you find just the right words virtually everywhere you write. With enhanced language capabilities, you can summarize an entire lecture in seconds, get the short version of a long group thread, and minimize unnecessary distractions with prioritized notifications.</p> <div class="section-header-media"> <picture id="overview-write-hw-1" class="overview-write-hw section-header-hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_large.jpg" onload="window.__lp?.(event)" alt="iPhone and Mac showing Writing Tools"> </picture> <noscript> <picture class="overview-write-hw section-header-hardware"> <source srcset="/v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_small.jpg, /v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_medium.jpg, /v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_large.jpg, /v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/write_hw__e0fjnb34wr2a_large.jpg" alt="iPhone and Mac showing Writing Tools" > </picture> </noscript> <div class="section-header-screen"> <div class="inline-media" data-component-list="InlineMedia"> <picture id="overview-write-screen-startframe-1" class="overview-write-screen-startframe start-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "t - 200vh", "end": "b + 200vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-write-screen-startframe start-frame"> <source srcset="/v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_small.jpg, /v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_medium.jpg, /v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_large.jpg, /v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/write_screen_startframe__fnnllvz5z2ie_large.jpg" alt > </picture> </noscript> <video class="video" muted playsinline data-inline-media preload='none' role='presentation' data-inline-media-load-keyframe='{"start": "t - 200vh", "end": "b + 200vh"}' data-inline-media-play-keyframe='{"start": "b - 100vh", "end": "b"}' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b"}' data-inline-media-basepath="/105/media/us/apple-intelligence/2024/05be55cf-0af7-4356-8420-f83e72fdfe6f/anim/language/" data-inline-media-plugins="AnimLoad, ViewportSource, LoadTimeout, AnimPlayReset" data-inline-media-reset-on-exit="true" data-inline-media-pause-on-exit="false"></video> <picture id="overview-write-screen-endframe-1" class="overview-write-screen-endframe end-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "t - 200vh", "end": "b + 200vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-write-screen-endframe end-frame"> <source srcset="/v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_small.jpg, /v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_medium.jpg, /v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_large.jpg, /v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/write_screen_endframe__ce23j02vu942_large.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> <div class="gallery-container" data-analytics-section-engagement="name:new features gallery"> <div class="section-content"> <h3 id="gallery-headline-language" class="typography-gallery-headline large-7 medium-6 small-12">Explore new features for writing, focus, and communication.</h3> </div> <div id="language-gallery" data-analytics-gallery-id="new features gallery" class="scroll-gallery" aria-labelledby="gallery-headline-language" data-component-list="ScrollGallery"> <div class="scroll-container"> <ul role="list" class="item-container"> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="writing tools" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-language-gallery-writing-tools-1" class="overview-language-gallery-writing-tools tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_large.jpg" onload="window.__lp?.(event)" alt="UI for Writing Tools with a text field to enter prompts, buttons for Proofread and Rewrite, different tones of writing voice, and options for summarize, key points, table, and list"> </picture> <noscript> <picture class="overview-language-gallery-writing-tools tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_small.jpg, /v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_medium.jpg, /v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_large.jpg, /v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/writing_tools__b034ggijij0i_large.jpg" alt="UI for Writing Tools with a text field to enter prompts, buttons for Proofread and Rewrite, different tones of writing voice, and options for summarize, key points, table, and list" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Transform how you communicate using intelligent <span class="emphasize">Writing Tools</span> that can proofread your text, rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="priority notifications" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-language-gallery-top-notifications-1" class="overview-language-gallery-top-notifications tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_large.jpg" onload="window.__lp?.(event)" alt="Notifications list on an iPhone highlights Most Important at the top of the stack"> </picture> <noscript> <picture class="overview-language-gallery-top-notifications tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_small.jpg, /v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_medium.jpg, /v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_large.jpg, /v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/top_notifications__d2uimve94ro2_large.jpg" alt="Notifications list on an iPhone highlights Most Important at the top of the stack" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12"><span class="emphasize">Priority notifications</span> appear at the top of the stack, letting you know what to pay attention to at a glance. And notifications are summarized, so you can scan them faster.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="priority messages" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-language-gallery-priority-messages-1" class="overview-language-gallery-priority-messages tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_large.jpg" onload="window.__lp?.(event)" alt="iPhone shows inbox in Mail app with important messages at the top and highlighted a different color"> </picture> <noscript> <picture class="overview-language-gallery-priority-messages tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_small.jpg, /v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_medium.jpg, /v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_large.jpg, /v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/priority_messages__c5mdbohy0f8m_large.jpg" alt="iPhone shows inbox in Mail app with important messages at the top and highlighted a different color" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12"><span class="emphasize">Priority messages in Mail</span> elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="summaries" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-language-gallery-summaries-1" class="overview-language-gallery-summaries tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_large.jpg" onload="window.__lp?.(event)" alt="An email in the Mail app is shown with a summary you can read at the top."> </picture> <noscript> <picture class="overview-language-gallery-summaries tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_small.jpg, /v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_medium.jpg, /v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_large.jpg, /v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/summaries__dn255r8tx8a6_large.jpg" alt="An email in the Mail app is shown with a summary you can read at the top." > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Tap to reveal a <span class="emphasize">summary</span> of a long email in the Mail app and cut to the chase. You can also view summaries of email right from your inbox.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="audio transcriptions" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-language-gallery-audio-transcriptions-1" class="overview-language-gallery-audio-transcriptions tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_large.jpg" onload="window.__lp?.(event)" alt="Phone app is shown with a new record function on a live call. A second iPhone shows a summary of the call based on live audio transcription."> </picture> <noscript> <picture class="overview-language-gallery-audio-transcriptions tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_small.jpg, /v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_medium.jpg, /v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_large.jpg, /v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/audio_transcriptions__e41ymnw37moi_large.jpg" alt="Phone app is shown with a new record function on a live call. A second iPhone shows a summary of the call based on live audio transcription." > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Just hit record in the Notes or Phone apps to capture audio recordings and transcripts. Apple Intelligence generates <span class="emphasize">summaries</span> of your transcripts, so you can get to the most important information at a glance.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="reduce interruptions" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-language-gallery-focus-mode-1" class="overview-language-gallery-focus-mode tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_large.jpg" onload="window.__lp?.(event)" alt="iPhone with Reduce Notifications Focus enabled shows a single notification marked "maybe important.""> </picture> <noscript> <picture class="overview-language-gallery-focus-mode tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_small.jpg, /v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_medium.jpg, /v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_large.jpg, /v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/focus_mode__dte8mya32wa6_large.jpg" alt="iPhone with Reduce Notifications Focus enabled shows a single notification marked "maybe important."" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12"><span class="emphasize">Reduce Interruptions</span> is an all-new Focus that understands the content of your notifications and shows you the ones that might need immediate attention, like a text about picking up your child from daycare later today.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="smart reply" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-language-gallery-smart-replies-1" class="overview-language-gallery-smart-replies tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_large.jpg" onload="window.__lp?.(event)" alt="Smart Reply options in the Mail app are shown on an iPhone."> </picture> <noscript> <picture class="overview-language-gallery-smart-replies tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_small.jpg, /v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_medium.jpg, /v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_large.jpg, /v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/language-gallery/smart_replies__gdgnkzddtwii_large.jpg" alt="Smart Reply options in the Mail app are shown on an iPhone." > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Use a <span class="emphasize">Smart Reply</span> in Mail to quickly draft an email response with all the right details. Apple Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps you’re ready to send a reply with key questions answered.</p> </li> </ul> </div> <div data-analytics-gallery-interaction-type="paddlenav" class="paddlenav paddlenav-alpha paddlenav-side-aligned paddlenav-outside"> <ul> <li> <button class="paddlenav-arrow paddlenav-arrow-previous" aria-label="Previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"> </path> </svg> </button> </li> <li> <button class="paddlenav-arrow paddlenav-arrow-next" aria-label="Next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"> </path> </svg> </button> </li> </ul> </div> </div> </div> </section> <section class="section section-images section-with-gallery"> <div class="section-header" data-analytics-section-engagement="name:delightful images"> <div class="section-content"> <h2 class="typography-section-headline section-header-headline">Delightful <span class="gradient-text">images</span> created just for you.</h2> <p class="typography-section-body section-header-copy">Apple Intelligence enables delightful new ways to express yourself visually. Create fun, original images and brand-new Genmoji that are truly personal to you. Turn a rough sketch into a related image that complements your notes with Image Wand. And make a custom memory movie based on the description you provide.</p> <div class="section-header-media"> <picture id="overview-images-hw-1" class="overview-images-hw section-header-hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_large.jpg" onload="window.__lp?.(event)" alt="Custom images are shown in the Message app and the Image Wand feature in Notes is shown on an iPad."> </picture> <noscript> <picture class="overview-images-hw section-header-hardware"> <source srcset="/v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_small.jpg, /v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_medium.jpg, /v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_large.jpg, /v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images_hw__cyp0uzvsglua_large.jpg" alt="Custom images are shown in the Message app and the Image Wand feature in Notes is shown on an iPad." > </picture> </noscript> <div class="section-header-screen"> <div class="inline-media" data-component-list="InlineMedia"> <picture id="overview-images-screen-startframe-1" class="overview-images-screen-startframe start-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "t - 200vh", "end": "b + 200vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-images-screen-startframe start-frame"> <source srcset="/v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_small.jpg, /v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_medium.jpg, /v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_large.jpg, /v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images_screen_startframe__b3kzkv8p2fyq_large.jpg" alt > </picture> </noscript> <video class="video" muted playsinline data-inline-media preload='none' role='presentation' data-inline-media-load-keyframe='{"start": "t - 200vh", "end": "b + 200vh"}' data-inline-media-play-keyframe='{"start": "b - 100vh", "end": "b"}' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b"}' data-inline-media-basepath="/105/media/us/apple-intelligence/2024/05be55cf-0af7-4356-8420-f83e72fdfe6f/anim/images/" data-inline-media-plugins="AnimLoad, ViewportSource, LoadTimeout, AnimPlayReset, PlayPauseButton" data-inline-media-reset-on-exit="true" data-inline-media-pause-on-exit="false"></video> <picture id="overview-images-screen-endframe-1" class="overview-images-screen-endframe end-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "t - 200vh", "end": "b + 200vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-images-screen-endframe end-frame"> <source srcset="/v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_small.jpg, /v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_medium.jpg, /v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_large.jpg, /v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images_screen_endframe__fy1h6nwq2mai_large.jpg" alt > </picture> </noscript> </div> </div> <div class="inline-video-ui with-pause with-play with-replay"> <button class="inline-video-button typography-body-reduced link" data-analytics-intrapage-link aria-live="polite" aria-label="Play Image Wand feature in Notes on an iPad animation" data-analytics-title-pause="pause | image wand animation" data-analytics-click-pause="prop3:pause | image wand animation" data-aria-paused="Play Image Wand feature in Notes on an iPad animation" data-analytics-title-play="play | image wand animation" data-analytics-click-play="prop3:play | image wand animation" data-aria-playing="Pause Image Wand feature in Notes on an iPad animation" data-analytics-title-replay="replay | image wand animation" data-analytics-click-replay="prop3:replay | image wand animation" data-aria-ended="Replay Image Wand feature in Notes on an iPad animation"> <span class="media-text inline-video-icon-pause icon icon-after icon-pausecircle">Pause</span> <span class="media-text inline-video-icon-play icon icon-after icon-playcircle">Play</span> <span class="media-text inline-video-icon-replay icon icon-after icon-replay">Replay</span> </button> </div> </div> </div> </div> <div class="gallery-container" data-analytics-section-engagement="name:expressive images gallery"> <div class="section-content"> <h3 id="gallery-headline-images" class="typography-gallery-headline large-7 medium-6 small-12">Create expressive images, unique Genmoji, and custom memory movies.</h3> </div> <div id="images-gallery" data-analytics-gallery-id="expressive images gallery" class="scroll-gallery" aria-labelledby="gallery-headline-images" data-component-list="ScrollGallery"> <div class="scroll-container"> <ul role="list" class="item-container"> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="image playground" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-images-gallery-image-playground-1" class="overview-images-gallery-image-playground tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_large.jpg" onload="window.__lp?.(event)" alt="UI of the Image Playground experience shows a pool in a tropical landscape with the sunset in the background with suggestions for more elements to add to the image"> </picture> <noscript> <picture class="overview-images-gallery-image-playground tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_small.jpg, /v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_medium.jpg, /v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_large.jpg, /v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/image_playground__rh6qekwpnvum_large.jpg" alt="UI of the Image Playground experience shows a pool in a tropical landscape with the sunset in the background with suggestions for more elements to add to the image" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Produce fun, original images in seconds with the <span class="emphasize">Image Playground</span> experience right in your apps. Create an entirely new image based on a description, suggested concepts, and even a person from your Photos library. You can easily adjust the style and make changes to match a Messages thread, your Freeform board, or a slide in Keynote.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="image playground app" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-images-gallery-playground-app-1" class="overview-images-gallery-playground-app tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_large.jpg" onload="window.__lp?.(event)" alt="Image Playground app is shown on iPad. A custom image in the center is surrounded by different ideas and keywords used to make it."> </picture> <noscript> <picture class="overview-images-gallery-playground-app tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_small.jpg, /v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_medium.jpg, /v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_large.jpg, /v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/playground_app__e73uo18n8ma2_large.jpg" alt="Image Playground app is shown on iPad. A custom image in the center is surrounded by different ideas and keywords used to make it." > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Experiment with different concepts and try out image styles like animation, illustration, and sketch in the dedicated <span class="emphasize">Image Playground app</span>. Create custom images to share with friends in other apps or on social media.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="genmoji" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-images-gallery-genmoji-1" class="overview-images-gallery-genmoji tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_large.jpg" onload="window.__lp?.(event)" alt="Preview of a custom Genmoji based on the prompt, rainbow cactus"> </picture> <noscript> <picture class="overview-images-gallery-genmoji tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_small.jpg, /v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_medium.jpg, /v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_large.jpg, /v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/genmoji__fp35gdyh38mu_large.jpg" alt="Preview of a custom Genmoji based on the prompt, rainbow cactus" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Make a brand-new <span class="emphasize">Genmoji</span> right in the keyboard to match any conversation. Provide a description to see a preview, and adjust your description until it’s perfect. You can even pick someone from your Photos library and create a Genmoji that looks like them.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="image wand" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-images-gallery-image-wand-1" class="overview-images-gallery-image-wand tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_large.jpg" onload="window.__lp?.(event)" alt="A hand holding Apple Pencil draws a circle around a sketch in the Notes app on iPad."> </picture> <noscript> <picture class="overview-images-gallery-image-wand tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_small.jpg, /v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_medium.jpg, /v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_large.jpg, /v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/image_wand__ca2u79jjz5jm_large.jpg" alt="A hand holding Apple Pencil draws a circle around a sketch in the Notes app on iPad." > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12"><span class="emphasize">Image Wand</span> can transform your rough sketch into a related image in the Notes app. Use your finger or Apple Pencil to draw a circle around your sketch, and Image Wand will analyze the content around it to produce a complementary visual. You can even circle an empty space, and Image Wand will use the surrounding context to create a picture.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> <li class="gallery-item half" data-ac-gallery-item data-analytics-gallery-item-id="memory movie" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-images-gallery-create-memories-1" class="overview-images-gallery-create-memories tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_large.jpg" onload="window.__lp?.(event)" alt="Cover of a custom new memory based on the description entered in the text field in the Photos app"> </picture> <noscript> <picture class="overview-images-gallery-create-memories tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_small.jpg, /v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_medium.jpg, /v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_large.jpg, /v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/create_memories__ev2qpdz1sn42_large.jpg" alt="Cover of a custom new memory based on the description entered in the text field in the Photos app" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Create a custom <span class="emphasize">memory movie</span> of the story you want to see, right in Photos. Enter a description, and Apple Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="search" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-images-gallery-search-photos-videos-1" class="overview-images-gallery-search-photos-videos tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_large.jpg" onload="window.__lp?.(event)" alt="A grid of photos based on the search prompt Katie with stickers on her face"> </picture> <noscript> <picture class="overview-images-gallery-search-photos-videos tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_small.jpg, /v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_medium.jpg, /v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_large.jpg, /v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/search_photos_videos__ceq1svclxq6a_large.jpg" alt="A grid of photos based on the search prompt Katie with stickers on her face" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12"><span class="emphasize">Search for photos and videos</span> in the Photos app simply by describing what you’re looking for. Apple Intelligence can even find a particular moment in a video clip that fits your search description and take you right to it.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="clean up" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-images-gallery-clean-up-1" class="overview-images-gallery-clean-up tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_large.jpg" onload="window.__lp?.(event)" alt="UI of the Clean Up experience shows a highlighted object in the background of a photo selected to remove"> </picture> <noscript> <picture class="overview-images-gallery-clean-up tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_small.jpg, /v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_medium.jpg, /v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_large.jpg, /v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/images-gallery/clean_up__em7dcrgp4aie_large.jpg" alt="UI of the Clean Up experience shows a highlighted object in the background of a photo selected to remove" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Remove distractions in your photos with the <span class="emphasize">Clean Up</span> tool in the Photos app. Apple Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup></p> </li> </ul> </div> <div data-analytics-gallery-interaction-type="paddlenav" class="paddlenav paddlenav-alpha paddlenav-side-aligned paddlenav-outside"> <ul> <li> <button class="paddlenav-arrow paddlenav-arrow-previous" aria-label="Previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"> </path> </svg> </button> </li> <li> <button class="paddlenav-arrow paddlenav-arrow-next" aria-label="Next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"> </path> </svg> </button> </li> </ul> </div> </div> </div> </section> <section class="section section-siri section-with-gallery"> <div class="section-header" data-analytics-section-engagement="name:siri"> <div class="section-content"> <h2 class="typography-section-headline section-header-headline">The start of a new era for <span class="gradient-text">Siri.</span></h2> <p class="typography-section-body section-header-copy">Siri draws on Apple Intelligence for all-new superpowers. With an all-new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever. Equipped with awareness of your personal context, the ability to take action in and across apps, and product knowledge about your devices’ features and settings, Siri will be able to assist you like never before.</p> <div class="section-header-media"> <picture id="overview-siri-hw-1" class="overview-siri-hw section-header-hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_large.jpg" onload="window.__lp?.(event)" alt="Mac, iPad, and iPhone are shown with new Siri features powered by Apple Intelligence"> </picture> <noscript> <picture class="overview-siri-hw section-header-hardware"> <source srcset="/v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_small.jpg, /v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_medium.jpg, /v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_large.jpg, /v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri_hw__fv218v500q6a_large.jpg" alt="Mac, iPad, and iPhone are shown with new Siri features powered by Apple Intelligence" > </picture> </noscript> <div class="section-header-screen"> <div class="inline-media" data-component-list="InlineMedia"> <picture id="overview-siri-screen-startframe-1" class="overview-siri-screen-startframe start-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "t - 200vh", "end": "b + 200vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-siri-screen-startframe start-frame"> <source srcset="/v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_small.jpg, /v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_medium.jpg, /v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_large.jpg, /v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri_screen_startframe__fr4go97h7yqa_large.jpg" alt > </picture> </noscript> <video class="video" muted playsinline data-inline-media preload='none' role='presentation' data-inline-media-load-keyframe='{"start": "t - 200vh", "end": "b + 200vh"}' data-inline-media-play-keyframe='{"start": "b - 100vh", "end": "b"}' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b"}' data-inline-media-basepath="/105/media/us/apple-intelligence/2024/05be55cf-0af7-4356-8420-f83e72fdfe6f/anim/siri/" data-inline-media-plugins="AnimLoad, ViewportSource, LoadTimeout, AnimPlayReset" data-inline-media-reset-on-exit="true" data-inline-media-pause-on-exit="false"></video> <picture id="overview-siri-screen-endframe-1" class="overview-siri-screen-endframe end-frame" data-lazy aria-hidden="true" download‑area‑keyframe='{"start": "t - 200vh", "end": "b + 200vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-siri-screen-endframe end-frame"> <source srcset="/v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_small.jpg, /v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_medium.jpg, /v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_large.jpg, /v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri_screen_endframe__c1x7z2ux4v0i_large.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> <div class="gallery-container" data-analytics-section-engagement="name:siri gallery"> <div class="section-content"> <h3 id="gallery-headline-siri" class="typography-gallery-headline large-7 medium-6 small-12">Discover an even more capable, integrated, personal Siri.</h3> </div> <div id="siri-gallery" data-analytics-gallery-id="siri gallery" class="scroll-gallery" aria-labelledby="gallery-headline-siri" data-component-list="ScrollGallery"> <div class="scroll-container"> <ul role="list" class="item-container"> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="new design" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-siri-gallery-new-design-1" class="overview-siri-gallery-new-design tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_large.jpg" onload="window.__lp?.(event)" alt="A light, colorful glow is barely visible around the edge of an iPhone showing the home screen"> </picture> <noscript> <picture class="overview-siri-gallery-new-design tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_small.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_medium.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_large.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/new_design__bzrehtzdjaeq_large.jpg" alt="A light, colorful glow is barely visible around the edge of an iPhone showing the home screen" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Siri has an <span class="emphasize">all-new design</span> that’s even more deeply integrated into the system experience, with an elegant, glowing light that wraps around the edge of your screen.</p> </li> <li class="gallery-item half" data-ac-gallery-item data-analytics-gallery-item-id="type to siri" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-siri-gallery-type-to-siri-1" class="overview-siri-gallery-type-to-siri tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_large.jpg" onload="window.__lp?.(event)" alt="A text field at the top of keyboard in iPhone says Ask Siri"> </picture> <noscript> <picture class="overview-siri-gallery-type-to-siri tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_small.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_medium.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_large.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/type_to_siri__bm5klo1bwghe_large.jpg" alt="A text field at the top of keyboard in iPhone says Ask Siri" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">With a double tap on the bottom of your iPhone or iPad screen, you can <span class="emphasize">type to Siri</span> from anywhere in the system when you don’t want to speak out loud.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="product knowledge" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-siri-gallery-product-knowledge-1" class="overview-siri-gallery-product-knowledge tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_large.jpg" onload="window.__lp?.(event)" alt="An iPhone is shown with step-by-step guidelines on how to schedule a text message to send later"> </picture> <noscript> <picture class="overview-siri-gallery-product-knowledge tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_small.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_medium.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_large.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/product_knowledge__d8s2ksvnxncm_large.jpg" alt="An iPhone is shown with step-by-step guidelines on how to schedule a text message to send later" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Tap into the expansive <span class="emphasize">product knowledge</span> Siri has about your devices’ features and settings. You can ask questions when you’re learning how to do something new on your iPhone, iPad, and Mac, and Siri can give you step-by-step directions in a flash.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="richer language understanding" role="listitem" tabindex="-1"> <div class="tile tile-rounded siri-language"> <div class="tile-content"> <svg viewBox="0 0 107.595 101.315" class="quote-bubble"><mask id=":r1c:"><rect x="0" y="0" width="107.595" height="101.315" fill="#fff"></rect><path d="M56.618 35.779C56.618 29.799 61.166 25.563 67.188 25.563 73.693 25.563 78.212 30.804 78.212 37.638 78.213 50.398 67.953 56.438 62.921 56.438 61.448 56.438 60.389 55.38 60.389 54.124 60.39 52.89 60.94 52.081 62.817 51.655 66.127 50.763 69.963 48.072 71.801 43.925H71.416C70.086 45.535 68.01 45.932 65.901 45.932 60.19 45.932 56.618 41.499 56.618 35.779ZM29.423 35.779C29.423 29.799 34.022 25.563 40.043 25.563 46.551 25.563 51.018 30.804 51.018 37.638 51.018 50.398 40.758 56.438 35.725 56.438 34.252 56.438 33.245 55.38 33.245 54.124 33.246 52.89 33.786 52.081 35.674 51.655 38.921 50.763 42.757 48.072 44.605 43.925H44.221C42.89 45.535 40.814 45.932 38.757 45.932 32.995 45.932 29.423 41.499 29.423 35.779Z" fill="#000"></path></mask><linearGradient id="bubble-svg-gradient" x1="-1.9136726" y1="2.7974838" x2="115.921384" y2="92.4914207" gradientUnits="userSpaceOnUse"><stop offset="0" stop-color="#c959dd"/><stop offset=".5041129" stop-color="#ff2e54"/><stop offset="1" stop-color="#ff9004"/></linearGradient><g mask="url(#:r1c:)"><path class="bubble-path" d="M29.007 101.315C30.945 101.315 32.304 100.31 34.583 98.196L52.236 82.083H85.233C99.758 82.083 107.595 74.07 107.595 59.773V22.362C107.595 8.065 99.758 0 85.233 0H22.362C7.837 0 0 8.044 0 22.362V59.773C0 74.091 7.837 82.083 22.362 82.083H24.612V96.32C24.613 99.325 26.252 101.315 29.008 101.315Z"></path></g></svg> <p class="typography-gallery-tile-copy tile-copy">Siri, set an alarm for — oh wait no, set a timer for 10 minutes. Actually, make that 5.</p> </div> </div> <p class="typography-gallery-caption large-10 small-12"><span class="emphasize">Richer language understanding</span> and an enhanced voice make communicating with Siri even more natural. And when you refer to something you mentioned in a previous request, like the location of a calendar event you just created, and ask ”What will the weather be like there?” Siri knows what you’re talking about.</p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="on-screen awareness" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-siri-gallery-on-screen-awareness-1" class="overview-siri-gallery-on-screen-awareness tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_large.jpg" onload="window.__lp?.(event)" alt="A notification in the Apple TV+ app reminds you that a contact shared a show recommendation with you"> </picture> <noscript> <picture class="overview-siri-gallery-on-screen-awareness tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_small.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_medium.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_large.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/on_screen_awareness__0rgsyx0t8zm2_large.jpg" alt="A notification in the Apple TV+ app reminds you that a contact shared a show recommendation with you" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Apple Intelligence empowers Siri with <span class="emphasize">onscreen awareness</span>, so it can understand and take action with things on your screen. If a friend texts you their new address, you can say “Add this address to their contact card,” and Siri will take care of it.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="personal context" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-siri-gallery-personal-knowledge-1" class="overview-siri-gallery-personal-knowledge tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_large.jpg" onload="window.__lp?.(event)" alt="Snippets of information like calendar events, photos, and notes shows the many sources Siri can draw from"> </picture> <noscript> <picture class="overview-siri-gallery-personal-knowledge tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_small.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_medium.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_large.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/personal_knowledge__dt8slkptn3au_large.jpg" alt="Snippets of information like calendar events, photos, and notes shows the many sources Siri can draw from" > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Awareness of your <span class="emphasize">personal context</span> enables Siri to help you in ways that are unique to you. Can’t remember if a friend shared that recipe with you in a note, a text, or an email? Need your passport number while booking a flight? Siri can use its knowledge of the information on your device to help find what you’re looking for, without compromising your privacy.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> <li class="gallery-item" data-ac-gallery-item data-analytics-gallery-item-id="action" role="listitem" tabindex="-1"> <div class="tile tile-rounded"> <div class="tile-content"> </div> <picture id="overview-siri-gallery-siri-across-apps-1" class="overview-siri-gallery-siri-across-apps tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_large.jpg" onload="window.__lp?.(event)" alt="Photos library is shown on an iPhone along with a search description. A second iPhone is open to a single photo favorited based on the search. A third iPhone shows the photo incorporated into a note in the Notes app."> </picture> <noscript> <picture class="overview-siri-gallery-siri-across-apps tile-image"> <source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_small.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_medium.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_large.jpg, /v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/siri-gallery/siri_across_apps__dqyowq3lmkuq_large.jpg" alt="Photos library is shown on an iPhone along with a search description. A second iPhone is open to a single photo favorited based on the search. A third iPhone shows the photo incorporated into a note in the Notes app." > </picture> </noscript> </div> <p class="typography-gallery-caption large-10 small-12">Seamlessly <span class="emphasize">take action in and across apps</span> with Siri. You can make a request like “Send the email I drafted to April and Lilly” and Siri knows which email you’re referencing and which app it’s in. And Siri can take actions across apps, so after you ask Siri to enhance a photo for you by saying “Make this photo pop,” you can ask Siri to drop it in a specific note in the Notes app — without lifting a finger.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </li> </ul> </div> <div data-analytics-gallery-interaction-type="paddlenav" class="paddlenav paddlenav-alpha paddlenav-side-aligned paddlenav-outside"> <ul> <li> <button class="paddlenav-arrow paddlenav-arrow-previous" aria-label="Previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"> </path> </svg> </button> </li> <li> <button class="paddlenav-arrow paddlenav-arrow-next" aria-label="Next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"> </path> </svg> </button> </li> </ul> </div> </div> </div> </section> <section class="section section-privacy" data-analytics-section-engagement="name:privacy"> <div class="section-content"> <div class="privacy-container" data-component-list="PrivacyLock" aria-hidden="true"> <svg id="privacy-icon" viewBox="0 0 64 84" role="presentation"> <defs> <clipPath id="apple-clip"> <path id="clip-1" d="M19.94,84.56c-5.74,0-9.6-5.54-12.15-9.21A42.61,42.61,0,0,1,1.23,59.07C0,52,.82,45.59,3.69,40.62a18.34,18.34,0,0,1,15.49-9.35h.25a20,20,0,0,1,7.36,1.82,12.33,12.33,0,0,0,2.75.9,14.42,14.42,0,0,0,2.51-.85,23.34,23.34,0,0,1,8.6-2c.38,0,.76,0,1.14,0a17.36,17.36,0,0,1,13.69,7.49l1.85,2.72L54.46,43a11,11,0,0,0-5.23,9.23,10.79,10.79,0,0,0,6.42,9.87l2.65.88-.79,2.76a36.62,36.62,0,0,1-4.74,9.78c-2.56,3.75-6.06,8.89-12,9h-.29a13.57,13.57,0,0,1-5.81-1.41A9.52,9.52,0,0,0,30.39,82a10.47,10.47,0,0,0-4.6,1.12,14.47,14.47,0,0,1-5.53,1.45ZM64,0H0V84H64Z"/> </clipPath> <path id="leaf-2" d="M30.26,35.3C30.64,34.86,30.82,34.29,30.77,33.71C30.21,33.77,29.69,34.04,29.31,34.47C28.93,34.88,28.74,35.44,28.79,36C29.36,36,29.9,35.75,30.26,35.3"/> <path id="arm-3" d="M38.85,38.49C38.85,38.49,38.85,19,38.85,19C38.85,13.52,43.3,9.07,48.78,9.07C48.78,9.07,48.78,9.07,48.78,9.07C54.26,9.08,58.7,13.52,58.71,19C58.71,19,58.71,26,58.71,26"/> <path id="arm-4" d="M38.85,34.88C38.85,34.88,38.85,15.37,38.85,15.37C38.85,9.89,34.4,5.44,28.92,5.44C28.92,5.44,28.92,5.44,28.92,5.44C23.44,5.44,18.99,9.89,19,15.37C19,15.37,19,22.37,19,22.37"/> <path id="arm-5" d="M38.85,49.6C38.85,49.6,38.85,30.09,38.85,30.09C38.84,24.61,34.4,20.17,28.92,20.16C28.92,20.16,28.92,20.16,28.92,20.16C23.44,20.17,19,24.61,19,30.09C19,30.09,19,37.09,19,37.09"/> <path id="arm-6" d="M38.85,42.6C38.85,42.6,38.85,23.09,38.85,23.09C38.84,17.61,34.4,13.17,28.92,13.16C28.92,13.16,28.92,13.16,28.92,13.16C23.44,13.17,19,17.61,19,23.09C19,23.09,19,31.09,19,31.09"/> </defs> <g id="privacy-icon-inner"> <path id="leaf" class="cls-2" d="M38.34,29C40.71,26.23,41.88,22.63,41.59,19C38.03,19.35,34.74,21.05,32.39,23.74C30.39,26.07,28.6,29.83,29.07,33.42C32.56,33.69,36.14,31.63,38.34,28.99"/> <path id="apple" d="M29.54,37c-2.47,0-6.29-2.8-10.32-2.7A15.22,15.22,0,0,0,6.29,42.12c-5.52,9.58-1.42,23.73,4,31.52,2.64,3.79,5.75,8,9.88,7.92,4-.17,5.45-2.58,10.26-2.58s6.13,2.58,10.32,2.48,7-3.86,9.58-7.69a33.94,33.94,0,0,0,4.34-8.9,13.8,13.8,0,0,1-8.4-12.66C46.16,44.29,52.7,40.5,53,40.33a14.67,14.67,0,0,0-11.44-6.2C36.35,33.73,32,37,29.54,37Z"/> <path id="arm" style="opacity: 0" class="cls-3" d="M38.85,50.65C38.85,50.65,38.85,31.14,38.85,31.14C38.85,25.66,43.3,21.21,48.78,21.21C48.78,21.21,48.78,21.21,48.78,21.21C54.26,21.22,58.7,25.66,58.71,31.14C58.71,31.14,58.71,38.14,58.71,38.14"/> <use href="#arm-6" class="arm-endframe"/> </g> </svg> </div> <div class="copy-content"> <h2 class="typography-section-headline section-headline">Great powers come with great <span class="gradient-text">privacy.</span></h2> <p>Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.</p> <h2 class="typography-eyebrow-reduced">Private Cloud Compute</h2> <div class="gradient-text privacy-list typography-privacy-list"> <ul> <li>Your data is never stored</li> <li>Used only for your requests</li> <li>Verifiable privacy promise</li> </ul> </div> </div> <div class="image-content"> <picture id="overview-privacy-1" class="overview-privacy privacy-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-privacy privacy-image"> <source srcset="/v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_small.jpg, /v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_medium.jpg, /v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_large.jpg, /v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/privacy__b1uor4tzts76_large.jpg" alt > </picture> </noscript> </div> </div> </section> <section class="section section-more theme-dark" data-analytics-section-engagement="name:chatgpt"> <div class="section-content"> <div class="large-10 large-offset-1 medium-12 medium-offset-0"> <h2 class="typography-section-headline section-headline">ChatGPT, seamlessly integrated.</h2> <p>With ChatGPT from OpenAI integrated into Siri and Writing Tools, you get even more expertise when it might be helpful for you — no need to jump between tools. Siri can tap into ChatGPT for certain requests, including questions about photos or documents. And with Compose in Writing Tools, you can create and illustrate original content from scratch.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> <p>You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account. ChatGPT subscribers can connect accounts to access paid features within these experiences.</p> </div> <picture id="overview-third-party-compatibility-1" class="overview-third-party-compatibility more-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_large.jpg" onload="window.__lp?.(event)" alt="The Compose in Writing Tools feature is shown on a MacBook"> </picture> <noscript> <picture class="overview-third-party-compatibility more-image"> <source srcset="/v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_small.jpg, /v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_medium.jpg, /v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_large.jpg, /v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/third_party_compatibility__i163lef5dl6q_large.jpg" alt="The Compose in Writing Tools feature is shown on a MacBook" > </picture> </noscript> </div> </section> <section class="section section-sdk rounded-tile-section" data-analytics-section-engagement="name:sdk"> <div class="tile tile-rounded"> <div class="section-content"> <picture id="overview-icon-sdk-1" class="overview-icon-sdk tile-icon-picture" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-icon-sdk tile-icon-picture"> <source srcset="/v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_small.png, /v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_medium.png, /v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_large.png, /v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/apple-intelligence/b/images/overview/icon_sdk__o3e5cp8n096e_large.png" alt > </picture> </noscript> <h2 class="typography-section-headline-reduced section-headline">New possibilities for your favorite apps.</h2> <p>New App Intents, APIs, and frameworks make it incredibly easy for developers to integrate system-level features like Siri, Writing Tools, and Image Playground into your favorite apps.</p> <p><a href="https://developer.apple.com/apple-intelligence/" data-analytics-title="learn more about developing for apple intelligence" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">Learn more about developing for Apple Intelligence</span><span class="icon icon-after more"></span></a></p> </div> </div> </section> <section class="section section-compatibility theme-dark rounded-tile-section" data-analytics-section-engagement="name:compatibility"> <div class="tile tile-rounded"> <div class="row compatibility-content"> <div class="column large-6 medium-5 small-12 compatibility-copy"> <div class="copy-container"> <h2 class="typography-section-headline-reduced section-headline">Apple Intelligence is compatible with these devices.</h2> </div> </div> <ul class="column large-6 medium-7 small-12 compatibility-list m-8-row"> <li class="compatibility-listitem"><span class="name">iPhone 16</span> A18</li> <li class="compatibility-listitem"><span class="name">iPhone 16 Plus</span> A18</li> <li class="compatibility-listitem"><span class="name">iPhone 16 Pro Max</span> A18 Pro</li> <li class="compatibility-listitem"><span class="name">iPhone 16 Pro</span> A18 Pro</li> <li class="compatibility-listitem"><span class="name">iPhone 15 Pro Max</span> A17 Pro</li> <li class="compatibility-listitem"><span class="name">iPhone 15 Pro</span> A17 Pro</li> <li class="compatibility-listitem"><span class="name">iPad Pro</span> M1 and later</li> <li class="compatibility-listitem"><span class="name">iPad Air</span> M1 and later</li> <li class="compatibility-listitem"><span class="name">iPad mini</span> A17 Pro</li> <li class="compatibility-listitem"><span class="name">MacBook Air</span> M1 and later</li> <li class="compatibility-listitem"><span class="name">MacBook Pro</span> M1 and later</li> <li class="compatibility-listitem"><span class="name">iMac</span> M1 and later</li> <li class="compatibility-listitem"><span class="name">Mac mini</span> M1 and later</li> <li class="compatibility-listitem"><span class="name">Mac Studio</span> M1 Max and later</li> <li class="compatibility-listitem"><span class="name">Mac Pro</span> M2 Ultra</li> </ul> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js" lang="en-US" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-1"><small>*</small> Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to U.S. English, as part of an iOS 18, iPadOS 18, and macOS Sequoia update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features, additional platforms, and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others, will be coming over the course of the next year.</li> </ul> <ol> <li id="footnote-2">Some features will become available in software updates in the coming months.</li> <li id="footnote-3">Will become available in a macOS software update in the coming months.</li> <li id="footnote-4">Clean Up is available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac with M1 and later, as part of an iOS 18, iPadOS 18, and macOS Sequoia update.</li> </ol> <ul> <li>Features are subject to change. 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class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Account</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-accounts" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="https://account.apple.com/" data-analytics-title="apple account" data-analytics-exit-link>Manage Your Apple Account</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/us/shop/goto/account" data-analytics-title="apple store account">Apple Store Account</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="https://www.icloud.com" data-analytics-title="icloud.com" data-analytics-exit-link>iCloud.com</a></li> </ul> </div> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Entertainment</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Entertainment</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-entertainment" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-one/" data-analytics-title="apple one">Apple One</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-tv-plus/" data-analytics-title="apple tv plus">Apple TV+</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-music/" data-analytics-title="apple music">Apple Music</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-arcade/" data-analytics-title="apple arcade">Apple Arcade</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-fitness-plus/" data-analytics-title="apple fitness plus">Apple Fitness+</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-news/" data-analytics-title="apple news plus">Apple News+</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-podcasts/" data-analytics-title="apple podcasts">Apple Podcasts</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-books/" data-analytics-title="apple books">Apple Books</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/app-store/" data-analytics-title="app store">App Store</a></li> </ul> </div> </div> <div class="ac-gf-directory-column"> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Apple Store</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Apple Store</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-storeservices" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" 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role="listitem"><a class="ac-gf-directory-column-section-link" href="/supply-chain/" data-analytics-title="supply chain">Supply Chain</a></li> </ul> </div> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">About Apple</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">About Apple</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-about" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/newsroom/" data-analytics-title="newsroom">Newsroom</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/leadership/" 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