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Die aktuell ausgew\u00e4hlte Farbe hei\u00dft \u201e%1$s\u201c und hat den Wert \u201e%2$s\u201c."],"Link sides":["Seiten verlinken"],"Unlink sides":["Links zu den Seiten entfernen"],"Reset all":["Alle zur\u00fccksetzen"],"Button label to reveal tool panel options\u0004%s options":["%s-Optionen"],"Hide and reset %s":["%s ausblenden und zur\u00fccksetzen"],"Reset %s":["%s zur\u00fccksetzen"],"Search %s":["%s suchen"],"Set custom size":["Individuelle Gr\u00f6\u00dfe festlegen"],"Use size preset":["Voreingestellte Gr\u00f6\u00dfe verwenden"],"Currently selected font size: %s":["Aktuell ausgew\u00e4hlte Schriftgr\u00f6\u00dfe: %s"],"Highlights":["Hervorhebungen"],"Size of a UI element\u0004Extra Large":["Extra gro\u00df"],"Size of a UI element\u0004Large":["Gro\u00df"],"Size of a UI element\u0004Medium":["Mittel"],"Size of a UI element\u0004Small":["Klein"],"Size of a UI element\u0004None":["Keine"],"Currently selected: %s":["Aktuell ausgew\u00e4hlt: %s"],"Reset colors":["Farben zur\u00fccksetzen"],"Reset gradient":["Verlauf zur\u00fccksetzen"],"Remove all colors":["Alle Farben entfernen"],"Remove all gradients":["Alle Verl\u00e4ufe entfernen"],"Color options":["Farb-Optionen"],"Gradient options":["Verlauf-Einstellungen"],"Add color":["Farbe hinzuf\u00fcgen"],"Add gradient":["Verlauf hinzuf\u00fcgen"],"Gradient name":["Name des Verlaufs"],"Color %s":["Farbe %s"],"Color format":["Farbformat"],"Hex color":["Hex-Farbe"],"Invalid item":["Ung\u00fcltiges Element"],"Shadows":["Schatten"],"Duotone: %s":["Duoton: %s"],"Duotone code: %s":["Duoton-Code: %s"],"%1$s. There is %2$d event":["%1$s. Es gibt %2$d Ereignis.","%1$s. Es gibt %2$d Ereignisse."],"Relative to root font size (rem)\u0004rems":["rem"],"Relative to parent font size (em)\u0004ems":["em"],"Points (pt)":["Points (pt)"],"Picas (pc)":["Picas (pc)"],"Inches (in)":["Inches (in)"],"Millimeters (mm)":["Millimeter (mm)"],"Centimeters (cm)":["Zentimeter (cm)"],"x-height of the font (ex)":["x-H\u00f6he der Schrift (ex)"],"Width of the zero (0) character (ch)":["Breite des Zeichens (ch) Null (0)"],"Viewport largest dimension (vmax)":["Gr\u00f6\u00dfte Viewport-Abmessung (vmax)"],"Viewport smallest dimension (vmin)":["Kleinste Viewport-Abmessung (vmin)"],"Percent (%)":["Prozent (%)"],"Border width":["Randbreite"],"Dotted":["Gepunktet"],"Dashed":["Gestrichelt"],"Viewport height (vh)":["Viewport-H\u00f6he (vh)"],"Viewport width (vw)":["Viewport-Breite (vw)"],"Relative to root font size (rem)":["Relativ zur Basis-Schriftgr\u00f6\u00dfe (rem)"],"Relative to parent font size (em)":["Relativ zur vererbten Schriftgr\u00f6\u00dfe (em)"],"Pixels (px)":["Pixel (px)"],"Percentage (%)":["Prozentual (%)"],"Close search":["Suche schlie\u00dfen"],"Search in %s":["Suche nach %s"],"Select unit":["Einheit ausw\u00e4hlen"],"Radial":["Radial"],"Linear":["Linear"],"Media preview":["Medien-Vorschau"],"Coordinated Universal Time":["Koordinierte Weltzeit"],"Color name":["Farbname"],"Reset search":["Suche zur\u00fccksetzen"],"Box Control":["Boxen-Steuerung"],"Alignment Matrix Control":["Steuerung der Ausrichtungsmatrix"],"Bottom Center":["Unten zentriert"],"Center Right":["Mitte rechts"],"Center Left":["Mitte links"],"Top Center":["Oben zentriert"],"Solid":["Einfarbig"],"Finish":["Fertigstellen"],"Page %1$d of %2$d":["Seite %1$d von %2$d"],"Guide controls":["Guide-Bedienelemente"],"Gradient: %s":["Verlauf: %s"],"Gradient code: %s":["Code f\u00fcr den Verlauf: %s"],"Remove Control Point":["Kontrollpunkt entfernen"],"Use your left or right arrow keys or drag and drop with the mouse to change the gradient position. Press the button to change the color or remove the control point.":["Benutzen Sie Ihre linke oder rechte Pfeiltaste oder Drag-and-drop mit der Maus, um die Verlaufs-Position zu \u00e4ndern. Dr\u00fccken Sie den Button, um die Farbe zu \u00e4ndern oder den Kontrollpunkt zu entfernen."],"Gradient control point at position %1$s%% with color code %2$s.":["Verlaufs-Kontrollpunkt an Position %1$s%% mit Farbcode %2$s."],"Extra Large":["Extra gro\u00df"],"Small":["Klein"],"Angle":["Winkel"],"Separate with commas or the Enter key.":["Mit Kommas oder der Eingabetaste trennen."],"Separate with commas, spaces, or the Enter key.":["Mit Kommas, Leerzeichen oder der Eingabetaste trennen."],"Copied!":["Kopiert!"],"%d result found.":["%d Ergebnis gefunden.","%d Ergebnisse gefunden."],"Number of items":["Anzahl der Elemente"],"Category":["Kategorie"],"Z \u2192 A":["Z bis A"],"A \u2192 Z":["A bis Z"],"Oldest to newest":["Alt nach Neu"],"Newest to oldest":["Neu nach Alt"],"Order by":["Reihenfolge von"],"Dismiss this notice":["Diesen Hinweis verwerfen"],"%1$s (%2$s of %3$s)":["%1$s (%2$s von %3$s)"],"Remove item":["Element entfernen"],"Item removed.":["Element entfernt."],"Item added.":["Element hinzugef\u00fcgt."],"Add item":["Element hinzuf\u00fcgen"],"Reset":["Zur\u00fccksetzen"],"(opens in a new tab)":["(\u00f6ffnet in neuem Tab)"],"Minutes":["Minuten"],"Color: %s":["Farbe: %s"],"Color code: %s":["Farbcode: %s"],"Custom color picker.":["Individueller Farbw\u00e4hler."],"No results.":["Keine Ergebnisse."],"%d result found, use up and down arrow keys to navigate.":["%d Ergebnis gefunden, benutzen Sie die Pfeile nach oben oder unten zum Navigieren.","%d Ergebnisse gefunden, benutzen Sie die Pfeile nach oben oder unten zum Navigieren."],"Time":["Zeit"],"Day":["Tag"],"Month":["Monat"],"Date":["Datum"],"Hours":["\u00d6ffnungszeiten"],"Item selected.":["Eintrag ausgew\u00e4hlt."],"Previous":["Vorherige"],"Border color":["Randfarbe"],"Year":["Jahr"],"Custom Size":["Individuelle Gr\u00f6\u00dfe"],"Back":["Zur\u00fcck"],"Style":["Stil"],"Large":["Gro\u00df"],"Drop files to upload":["Dateien f\u00fcr den Upload bereitstellen"],"Clear":["Leeren"],"Mixed":["Gemischt"],"Custom":["Individuell"],"Next":["Weiter"],"PM":["PM"],"AM":["AM"],"Bottom Right":["Unten rechts"],"Bottom Left":["Unten links"],"Top Right":["Oben rechts"],"Top Left":["Oben links"],"Type":["Typ"],"Top":["Oben"],"Copy":["Kopieren"],"Font size":["Schriftgr\u00f6\u00dfe"],"Calendar":["Kalender"],"No results found.":["Es wurden keine Ergebnisse gefunden, die Ihren Suchkriterien entsprechen."],"Default":["Standard"],"Close":["Schlie\u00dfen"],"Search":["Suchen"],"OK":["OK"],"Size":["Gr\u00f6\u00dfe"],"Medium":["Mittel"],"Center":["Zentriert"],"Left":["Links"],"Cancel":["Abbrechen"],"Done":["Fertig"],"Categories":["Kategorien"],"Author":["Autor"]}},"comment":{"reference":"wp-includes\/js\/dist\/components.js"}} ); </script> <script src="https://mediadaten.vdi-verlag.de/wp-includes/js/dist/components.min.js?ver=130172abbae720694b1f" id="wp-components-js"></script> <script 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type-bestcases status-publish has-post-thumbnail hentry cases_category-digital-advertorial" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h1 class="entry-title headline --h2" itemprop="headline">Digital Advertorial: REMBE</h1> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2024-11-29T10:32:35+01:00" itemprop="dateModified">29.11.2024</time><time class="entry-date published" datetime="2024-09-26T15:15:21+02:00" itemprop="datePublished">26.09.2024</time></span> </div> </header> <div class="inner-content"><div class="featured-image page-header-image-single "> <picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/best-case-digital-advertorial-rembe-1200x555.jpg.webp" type="image/webp"><img width="1200" height="555" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-digital-advertorial-rembe-1200x555.jpg" class="attachment-hero-blog size-hero-blog webpexpress-processed" alt="" itemprop="image" decoding="async" fetchpriority="high"></picture> </div> <div class="entry-content" itemprop="text"> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">REMBE macht auf tückische Gefahren bei Schutzsystemen aufmerksam</h3></div> <p>Mit zunehmender Verbreitung von Content Marketing werden auch die Erfahrungswerte aus inhaltegetriebenen Kampagnen immer valider. Kluge Marketer nutzen diese von Vorreitern gewonnenen Erkenntnisse für ihre eigenen Content-Maßnahmen.</p> <p>Eine dieser vielfach belegten Erkenntnisse ist beispielsweise, dass „Probleme“ ein ganz wesentlicher Bestandteil von erfolgreichen Inhalten sind. Ja, dort wo lange nur vorsichtig Herausforderungen angedeutet wurden, wird heute wieder ausführlich von handfesten Problemen gesprochen.</p> <p>Denn Probleme sind die Voraussetzung dafür, dass Zielgruppen sich für eine Lösung interessieren. Und zahlreiche Studien belegen: Je anschaulicher das Ausmaß eines Problems im Content beschrieben wird, desto mehr interessiert sich das Zielpublikum für die Lösung.</p> <p>REMBE, weltweit vor allem als Spezialist für Explosionsschutz und Druckentlastungen bekannt, zeigt mit seinem Digital Advertorial eindrücklich, wie ein gut beschriebenes Problem den Boden für eine ultimative Lösung bereitet.</p> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">Vor welchem Problem steht die Zielgruppe?</h3></div> <p>Industrielle Anlagen und Apparaturen sollten mit angemessenen Schutzsystemen betrieben werden. Doch auch wenn diese Systeme eingerichtet sind, ist sicher nicht gleich sicher. Bereits kleinste Änderungen an den Schutzsystemen können dazu führen, dass wesentliche Schutzfunktionen unbewusst außer Kraft gesetzt werden.</p> <p>Genau auf diese Problematik weist REMBE in seinem Digital Advertorial über Manipulationsgefahren bei Schutzeinrichtungen hin. Denn insbesondere bei komplexeren Komponenten wie Einrichtungen zur flammenlosen Druckentlastung können solche Gefahren zu verheerenden Folgen führen. Im schlimmsten Fall ist die Umgebung dann Flamme und Druck der Explosion schutzlos ausgeliefert.</p> <figure class="gb-block-image gb-block-image-4ccf555e"><img decoding="async" width="1053" height="1707" class="gb-image gb-image-4ccf555e" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-rembe-digital-advertorial-1-1920w.webp" alt="" title="best-case-rembe-digital-advertorial-1-1920w" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-rembe-digital-advertorial-1-1920w.webp 1053w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-rembe-digital-advertorial-1-1920w-185x300.webp 185w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-rembe-digital-advertorial-1-1920w-632x1024.webp 632w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-rembe-digital-advertorial-1-1920w-768x1245.webp 768w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-rembe-digital-advertorial-1-1920w-948x1536.webp 948w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-case-rembe-digital-advertorial-1-1920w-720x1167.webp 720w" sizes="(max-width: 1053px) 100vw, 1053px" /></figure> <p class="has-text-align-center"><em>Ausschnitt Digital Advertorial REMBE</em></p> <p>Zum Schutz vor dieser ungewollten Selbst-Sabotage macht REMBE auf Systeme aufmerksam, bei denen ein hohes Maß an Sicherheit durch die Konstruktion vorgegeben und nicht manipulierbar ist. Und hebt zudem einen Trend hervor, bei dem hochwertige manuelle Systeme dank ihrer Ausfallsicherheit in Kombination mit elektronischen Komponenten ein Comeback feiern.</p> <p>Das Digital Advertorial von REMBE zeigt deutlich, wie ein inhaltliches Zusammenspiel von Problem und Lösung Zielgruppen aktivieren kann. Manche horchen auf, weil sie schließlich eine Lösung für ein ihnen bereits bekanntes Problem gefunden haben. Andere nehmen den Artikel zum Anlass, die eigenen Schutzsysteme auf die ihnen bisher nicht bewusste Problematik zu überprüfen.</p> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">Wie werden Digital Advertorials vom VDI Verlag eingebunden und vermarktet?</h3></div> <p>Digital Advertorials wie das von REMBE binden wir mit Anzeigen-Kennzeichnung als native Artikel auf ingenieur.de ein. Prominent platzierte native Teaser auf der ingenieur.de-Startseite verweisen auf den Artikel.</p> <p>Für die Vermarktung können Sie verschiedene Advertorial-Pakete buchen. Diese beinhalten – je nach gewähltem Paket – beispielsweise Schaltungen in den ingenieur.de-Newslettern, Social Media Posts auf reichweitenstarken Kanälen sowie Bannerwerbung mit verschiedenen Display-Formaten in Portalrotation.</p> <figure class="gb-block-image gb-block-image-97c9fad7"><img decoding="async" width="1006" height="956" class="gb-image gb-image-97c9fad7" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-cases-rembe-digital-advertorial-2-1920w.webp" alt="" title="best-cases-rembe-digital-advertorial-2-1920w" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/best-cases-rembe-digital-advertorial-2-1920w.webp 1006w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-cases-rembe-digital-advertorial-2-1920w-300x285.webp 300w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-cases-rembe-digital-advertorial-2-1920w-768x730.webp 768w, https://mediadaten.vdi-verlag.de/wp-content/uploads/best-cases-rembe-digital-advertorial-2-1920w-720x684.webp 720w" sizes="(max-width: 1006px) 100vw, 1006px" /></figure> <p class="has-text-align-center"><em>Native Teaser auf der ingenieur.de-Startseite verweisen auf den Artikel</em></p> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:">Sie möchten mehr erfahren?</h3></div> <p>Für Online Advertorials gibt es vor allem zwei Erfolgsfaktoren: Starke Inhalte wie beispielsweise Ihre Lösung für ein Problem Ihrer Zielgruppen. Und eine passgenaue, reichweitenstarke Sichtbarkeit dieser Advertorial-Inhalte bei Ihren Zielgruppen.</p> <p>Beides liefern wir Ihnen. Mit Content-Experten, die Sie auf Wunsch bei der Inhalte-Erstellung umfassend unterstützen. Und mit unserem exklusiven Zugang in das gesamte Feld der technischen Top-Entscheider.</p> <p>Kontaktieren Sie uns jederzeit gerne, wenn Sie mehr erfahren möchten. Wir freuen uns darauf, Ihren Themen eine wirkungsvolle Bühne zu bieten!</p> </div> <a class="gb-button gb-button gb-button-outline" href="https://mediadaten.vdi-verlag.de/crossmedia/best-cases/" target="_self">Zur Übersicht</a></div> </div> </article> </main> </div> <div class="widget-area sidebar is-right-sidebar" id="right-sidebar"> <div class="inside-right-sidebar"> <div class="latest-posts latest-posts-bestcases"> <span class="latest-posts-headline headline --h3">Das könnte Sie auch interessieren</span> <div class="grid grid-latest-posts"> <a class="card card-post card-latest-post" data-id="2970" href="https://mediadaten.vdi-verlag.de/crossmedia/best-cases/kundenindividuelle-sonderveroeffentlichung-sonderbeilage-zum-deutschen-rohstoffeffizienz-preis-2017/"> <div class="card-media"><picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/best-case-sonderveroeffentlichung-rohstoffeffizienz.jpg.webp 1205w, 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