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class="ht-container"> <h1>Knowledge Base</h1> <!-- #live-search --> <div id="live-search"> <form role="search" method="get" id="searchform" class="clearfix" action="https://help.edelweiss.plus/" autocomplete="off"> <input type="text" onfocus="if (this.value == 'Search the knowledge base...') {this.value = '';}" onblur="if (this.value == '') {this.value = 'Search the knowledge base...';}" value="Search the knowledge base..." name="s" id="s" /> <input type="hidden" name="post_type[]" value="st_kb" /> </form> </div> <!-- /#live-search --> </div> </div> <!-- #page-header --> <!-- #breadcrumbs --> <div id="page-subnav" class="clearfix"> <div class="ht-container"> <div id="breadcrumbs"><a href="https://help.edelweiss.plus">Home</a><span class="sep">/</span><a href="https://help.edelweiss.plus/?post_type=st_kb">Knowledge Base</a><span class="sep">/</span><a href="https://help.edelweiss.plus/?article_category=pub-admin">Publisher Administrator</a><span class="sep">/</span><a href="https://help.edelweiss.plus/?article_category=publisher-marketing">Publisher Marketing</a></div></div> </div> <!-- /#breadcrumbs --> <!-- #primary --> <div id="primary" class="sidebar-off clearfix"> <div class="ht-container"> <!-- #content --> <section id="content" role="main"> <article id="post-6664" class="clearfix post-6664 st_kb type-st_kb status-publish hentry st_kb_category-6-pub_admin_making_most st_kb_category-publisher-marketing st_kb_tag-advertising-center"> <!-- .entry-header --> <div class="entry-header"> <h1 class="entry-title"> Marketing and Advertising in Edelweiss </h1> </div> <!-- /.entry-header --> <!-- .entry-content --> <div class="entry-content clearfix"> <p>Whether you want to push an upcoming release, bestseller, reprint, sale, or giveaway, there are several ways to promote your titles to Edelweiss’ audience of over 200,000+ book professionals:</p> <ul> <li><a href="https://help.edelweiss.plus/?st_kb=featured-titles">Featured Titles</a> – Titles featured in the Weekly Newsletter and at the top of the Review Copies tab in Edelweiss</li> <li><a href="https://help.edelweiss.plus/?st_kb=title-banner-inserts">Title Banner Inserts</a> – Banners that appear above the title listing throughout Edelweiss</li> <li><a href="https://help.edelweiss.plus/?st_kb=weekly-newsletter-banner-ads">Weekly Greeting Newsletter Banner Ads</a> – Banner advertising in the Weekly Greeting Newsletter that reaches over 60,000 Edelweiss users</li> <li><a href="https://help.edelweiss.plus/?st_kb=monthly-newsletter-banner-ads">Monthly Newsletter Advertising</a> – Banner advertising in the librarian or bookseller monthly newsletters</li> <li><a href="https://help.edelweiss.plus/?st_kb=sharing-events-in-edelweiss-community">Free Event Posting</a> – You can post your upcoming events (virtual and in-person) for FREE to help raise awareness and boost attendance.</li> <li><a href="https://help.edelweiss.plus/?st_kb=edelweiss-community-newsletter-advertising">Targeted Community Newsletter Advertising</a> – Reach readers/buyers of specific genres or professional groups (ABA, LibraryReads, Barnes & Noble) with targeted newsletter advertising</li> <li><a href="https://www.edelweissplus.com/review-copies">Review Copies</a> – Digital and/or audio review copies</li> </ul> <p>Additional Opportunities:</p> <ul> <li><a href="https://www.abovethetreeline.com/edelweiss360-ccm/">Edelweiss360 Consumer Collaborative Marketing</a> – Sponsor title placement in independent bookstore Direct-to-Consumer email campaigns</li> </ul> <p>To take advantage of many of these opportunities, Edelweiss <strong>publisher account users</strong> can click <strong>Promote</strong> from their organization’s title listings within Edelweiss. Please note that your Edelweiss account must be part of the publisher organization to see this option. If you do not see the promote button, please contact your organization’s user administrator. (<strong>Note:</strong> Only <strong>Insert Admin</strong> and <strong>Catalog Admin</strong> users will see the Title Banner Inserts option.)</p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2021/10/promo1.jpg"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-10936" src="https://help.edelweiss.plus/wp-content/uploads/2021/10/promo1.jpg" alt="" width="1103" height="369" srcset="https://help.edelweiss.plus/wp-content/uploads/2021/10/promo1.jpg 1571w, https://help.edelweiss.plus/wp-content/uploads/2021/10/promo1-300x100.jpg 300w, https://help.edelweiss.plus/wp-content/uploads/2021/10/promo1-1024x343.jpg 1024w, https://help.edelweiss.plus/wp-content/uploads/2021/10/promo1-768x257.jpg 768w, https://help.edelweiss.plus/wp-content/uploads/2021/10/promo1-1536x514.jpg 1536w" sizes="(max-width: 1103px) 100vw, 1103px" /></a><br /> You will be given the following options after clicking <strong>Promote</strong>:</p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2021/10/promo.jpg"><img decoding="async" class="aligncenter wp-image-10934" src="https://help.edelweiss.plus/wp-content/uploads/2021/10/promo.jpg" alt="" width="705" height="640" srcset="https://help.edelweiss.plus/wp-content/uploads/2021/10/promo.jpg 871w, https://help.edelweiss.plus/wp-content/uploads/2021/10/promo-300x272.jpg 300w, https://help.edelweiss.plus/wp-content/uploads/2021/10/promo-768x697.jpg 768w" sizes="(max-width: 705px) 100vw, 705px" /></a></p> <p>Select the promotion of interest, and follow the prompts to activate!</p> <p>Another way to access promotions is through The <strong>Edelweiss Advertising Center</strong>. Ad Center is a simplified way to book and manage your newsletter promotions, including booking options for our New in Edelweiss Weekly newsletters, Community newsletters, AND our monthly librarian and bookseller newsletters.</p> <p>Some highlights include:</p> <ul> <li>Simple, easy-to-use interface</li> <li>Ability to see which newsletters are running in a handy outline by month</li> <li>Ability to upload assets after booking</li> <li>Ability to view your upcoming booked ads</li> <li>and more!</li> </ul> <div class="entry-content clearfix"> <p>To open Ad Center, click the bullhorn icon at the top of your Edelweiss homepage.</p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_13-41-54.png"><img decoding="async" class="alignnone size-full wp-image-12005" src="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_13-41-54.png" sizes="(max-width: 1073px) 100vw, 1073px" srcset="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_13-41-54.png 1073w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_13-41-54-300x136.png 300w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_13-41-54-1024x465.png 1024w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_13-41-54-768x349.png 768w" alt="" width="1073" height="487" /></a></p> <p>In the resulting window, newsletter promotion options will be shown for the current month. Use the orange arrows to navigate to future months.</p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-00-26.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-12008" src="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-00-26.png" sizes="auto, (max-width: 1895px) 100vw, 1895px" srcset="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-00-26.png 1895w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-00-26-300x137.png 300w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-00-26-1024x469.png 1024w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-00-26-768x352.png 768w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-00-26-1536x704.png 1536w" alt="" width="1895" height="868" /></a></p> <p>The advertising options and number of spots available will be listed under each newsletter — click on any of interest to view placement options and more information.</p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-03-02.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-12009" src="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-03-02.png" sizes="auto, (max-width: 1894px) 100vw, 1894px" srcset="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-03-02.png 1894w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-03-02-300x138.png 300w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-03-02-1024x471.png 1024w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-03-02-768x353.png 768w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-03-02-1536x706.png 1536w" alt="" width="1894" height="871" /></a></p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-05-40.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-12010" src="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-05-40.png" sizes="auto, (max-width: 1895px) 100vw, 1895px" srcset="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-05-40.png 1895w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-05-40-300x138.png 300w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-05-40-1024x471.png 1024w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-05-40-768x353.png 768w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-05-40-1536x707.png 1536w" alt="" width="1895" height="872" /></a></p> <p>Once you’ve made your selection, click the <em>Reserve </em>button.</p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-07-33.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-12011" src="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-07-33.png" sizes="auto, (max-width: 1690px) 100vw, 1690px" srcset="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-07-33.png 1690w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-07-33-300x155.png 300w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-07-33-1024x528.png 1024w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-07-33-768x396.png 768w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-10_14-07-33-1536x793.png 1536w" alt="" width="1690" height="872" /></a></p> <p>Assets (images, associated titles, etc). can either be uploaded at the time of booking, or set later on.</p> <p><img loading="lazy" decoding="async" class="aligncenter" src="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_10-07-59.png" width="658" height="518" /><br /> If an ad is booked without assets, visit the <em>Upcoming </em>page to view your reserved ads and upload assets if needed.</p> <p><a href="http://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_12-47-15.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-12013" src="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_12-47-15.png" sizes="auto, (max-width: 1830px) 100vw, 1830px" srcset="https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_12-47-15.png 1830w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_12-47-15-300x143.png 300w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_12-47-15-1024x487.png 1024w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_12-47-15-768x366.png 768w, https://help.edelweiss.plus/wp-content/uploads/2024/01/2024-01-11_12-47-15-1536x731.png 1536w" alt="" width="1830" height="871" /></a></p> <p>View the <a href="https://www.abovethetreeline.com/edelweiss-advertising-policy/">Edelweiss Advertising Policy</a>.</p> <p>View <a href="https://www.edelweissplus.com/for-marketers">Promotions Kit</a>.</p> <p>Subscribe to the Edelweiss Marketing Professional mailing list to receive future updates from Edelweiss <a href="https://www.edelweissplus.com/edelweiss-communication-settings">here</a>.</p> </div> </div> <!-- ./entry-content --> <div class="tags"> Tagged:<a href="https://help.edelweiss.plus/?article_tag=advertising-center" rel="tag">advertising center</a> </div> </article> </section> <!-- #content --> </div> </div> <!-- /#primary --> <!-- #footer-bottom --> <footer id="footer" class="clearfix"> <div id="footer-widgets" class="clearfix"> <div class="ht-container"> <div class="row"> <div id="text-5" class="column col-half widget widget_text"> <div class="textwidget"><p>**Learn more about using Edelweiss on our training pages for new users: <a href="https://help.edelweiss.plus/?page_id=7899">Reviewers</a>, <a href="https://help.edelweiss.plus/?page_id=7753">Booksellers</a>, <a 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