CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1" data-next-head=""/><script type="text/partytown" async="" src="https://www.googletagmanager.com/gtag/js?id=G-M9K5WJKMRN"></script><title data-next-head="">What Is Marketing? The Fundamentals Every Marketer Should Know</title><link rel="canonical" href="https://coschedule.com/marketing" data-next-head=""/><meta name="description" content="Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals." data-next-head=""/><meta name="robots" content="index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1" data-next-head=""/><meta property="article:modified_time" content="2024-12-27T16:13:42+00:00" data-next-head=""/><meta property="og:description" content="Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals." data-next-head=""/><meta property="og:locale" content="en_US" data-next-head=""/><meta property="og:site_name" content="CoSchedule Blog" data-next-head=""/><meta property="og:title" content="Marketing" data-next-head=""/><meta property="og:type" content="article" data-next-head=""/><meta property="og:url" content="https://coschedule.com/marketing" data-next-head=""/><meta property="og:image" content="https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png" data-next-head=""/><meta property="og:image:height" content="570" data-next-head=""/><meta property="og:image:width" content="1360" data-next-head=""/><meta name="twitter:card" content="summary_large_image" data-next-head=""/><meta name="twitter:creator" content="@CoSchedule" data-next-head=""/><meta name="twitter:description" content="Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals." data-next-head=""/><meta name="twitter:image" content="https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png" data-next-head=""/><meta name="twitter:site" content="@coschedule" data-next-head=""/><meta name="twitter:title" content="What Is Marketing? The Fundamentals Every Marketer Should Know" data-next-head=""/><meta name="mobile-web-app-capable" content="yes"/><meta name="msvalidate.01" content="489425F287FF0B37EB7344C501260E79"/><meta name="p:domain_verify" content="392847c63439690b78c14d6108ed983a"/><link rel="icon" href="/img/favicon.ico" type="image/x-icon"/><link rel="preconnect" href="https://funnel-position.coschedule.com"/><link rel="preload" href="/_next/static/media/03ade635eac0e383-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/60c6294973a4730c-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/1a71e56831c435aa-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/css/4f1c59d79a66ddbf.css" as="style"/><link rel="preload" href="/_next/static/css/daaf1146fb4ff7b5.css" as="style"/><link rel="preload" href="/_next/static/css/94f2a3f95c6f2b9a.css" as="style"/><link rel="preload" as="image" imageSrcSet="https://images.coschedule.com/_next/static/media/cos-logo-full-color.a6e418e3.svg?w=256&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-full-color.a6e418e3.svg?w=384&q=75 2x" data-next-head=""/><link rel="preload" as="image" imageSrcSet="https://images.coschedule.com/_next/static/media/cos-logo-full-white.5680c955.svg?w=256&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-full-white.5680c955.svg?w=384&q=75 2x" data-next-head=""/><script id="breadcrumbs-schema-graph" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://coschedule.com"},{"@type":"ListItem","position":2,"name":"Marketing Hub"}]}</script><link rel="preload" as="image" imageSrcSet="https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png?w=640&q=75 1x, https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png?w=1080&q=75 2x" data-next-head=""/><link rel="preload" as="image" imageSrcSet="https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=3840&q=75 3840w" imageSizes="(max-width: 768px) 100vw, 768px" data-next-head=""/><script>!(function(w,p,f,c){if(!window.crossOriginIsolated && !navigator.serviceWorker) return;c=w[p]=w[p]||{};c[f]=(c[f]||[]).concat(["gtag"])})(window,'partytown','forward');/* Partytown 0.10.3-dev1734732935152 - MIT builder.io */ const t={preserveBehavior:!1},e=e=>{if("string"==typeof e)return[e,t];const[n,r=t]=e;return[n,{...t,...r}]},n=Object.freeze((t=>{const e=new Set;let n=[];do{Object.getOwnPropertyNames(n).forEach((t=>{"function"==typeof n[t]&&e.add(t)}))}while((n=Object.getPrototypeOf(n))!==Object.prototype);return Array.from(e)})());!function(t,r,o,i,a,s,c,d,l,p,u=t,f){function h(){f||(f=1,"/"==(c=(s.lib||"/~partytown/")+(s.debug?"debug/":""))[0]&&(l=r.querySelectorAll('script[type="text/partytown"]'),i!=t?i.dispatchEvent(new CustomEvent("pt1",{detail:t})):(d=setTimeout(v,999999999),r.addEventListener("pt0",w),a?y(1):o.serviceWorker?o.serviceWorker.register(c+(s.swPath||"partytown-sw.js"),{scope:c}).then((function(t){t.active?y():t.installing&&t.installing.addEventListener("statechange",(function(t){"activated"==t.target.state&&y()}))}),console.error):v())))}function y(e){p=r.createElement(e?"script":"iframe"),t._pttab=Date.now(),e||(p.style.display="block",p.style.width="0",p.style.height="0",p.style.border="0",p.style.visibility="hidden",p.setAttribute("aria-hidden",!0)),p.src=c+"partytown-"+(e?"atomics.js?v=0.10.3-dev1734732935152":"sandbox-sw.html?"+t._pttab),r.querySelector(s.sandboxParent||"body").appendChild(p)}function v(n,o){for(w(),i==t&&(s.forward||[]).map((function(n){const[r]=e(n);delete t[r.split(".")[0]]})),n=0;n<l.length;n++)(o=r.createElement("script")).innerHTML=l[n].innerHTML,o.nonce=s.nonce,r.head.appendChild(o);p&&p.parentNode.removeChild(p)}function w(){clearTimeout(d)}s=t.partytown||{},i==t&&(s.forward||[]).map((function(r){const[o,{preserveBehavior:i}]=e(r);u=t,o.split(".").map((function(e,r,o){var a;u=u[o[r]]=r+1<o.length?u[o[r]]||(a=o[r+1],n.includes(a)?[]:{}):(()=>{let e=null;if(i){const{methodOrProperty:n,thisObject:r}=((t,e)=>{let n=t;for(let t=0;t<e.length-1;t+=1)n=n[e[t]];return{thisObject:n,methodOrProperty:e.length>0?n[e[e.length-1]]:void 0}})(t,o);"function"==typeof n&&(e=(...t)=>n.apply(r,...t))}return function(){let n;return e&&(n=e(arguments)),(t._ptf=t._ptf||[]).push(o,arguments),n}})()}))})),"complete"==r.readyState?h():(t.addEventListener("DOMContentLoaded",h),t.addEventListener("load",h))}(window,document,navigator,top,window.crossOriginIsolated);document.currentScript.dataset.partytown="";</script><script type="text/partytown"> window.dataLayer = window.dataLayer || []; window.gtag = function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-M9K5WJKMRN');</script><link rel="stylesheet" href="/_next/static/css/4f1c59d79a66ddbf.css" data-n-g=""/><link rel="stylesheet" href="/_next/static/css/daaf1146fb4ff7b5.css" data-n-p=""/><link rel="stylesheet" href="/_next/static/css/94f2a3f95c6f2b9a.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" noModule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script src="/_next/static/chunks/webpack-f6646a3f59e49799.js" defer=""></script><script src="/_next/static/chunks/framework-b2d8ebcb25823e44.js" defer=""></script><script src="/_next/static/chunks/main-d82cb68a9fbbf2a9.js" defer=""></script><script src="/_next/static/chunks/pages/_app-c65e783834442ee9.js" defer=""></script><script src="/_next/static/chunks/2531-de6c871e9b4000fd.js" defer=""></script><script src="/_next/static/chunks/6988-86334106abdb2467.js" defer=""></script><script src="/_next/static/chunks/4896-10a936e5419203f5.js" defer=""></script><script src="/_next/static/chunks/724-4b74ef52b26d26ee.js" defer=""></script><script src="/_next/static/chunks/4581-4f59b1622d068266.js" defer=""></script><script src="/_next/static/chunks/4145-2c365bdf1bd0681c.js" defer=""></script><script src="/_next/static/chunks/2520-a1b413907e4402fa.js" defer=""></script><script src="/_next/static/chunks/9605-3755110c8b2812b3.js" defer=""></script><script src="/_next/static/chunks/pages/marketing-7b2880b457123b5e.js" defer=""></script><script src="/_next/static/UUsYjXwoA6Mpk-eUeNwBK/_buildManifest.js" defer=""></script><script src="/_next/static/UUsYjXwoA6Mpk-eUeNwBK/_ssgManifest.js" defer=""></script></head><body><link rel="preload" as="image" imageSrcSet="https://images.coschedule.com/_next/static/media/cos-logo-full-color.a6e418e3.svg?w=256&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-full-color.a6e418e3.svg?w=384&q=75 2x"/><link rel="preload" as="image" imageSrcSet="https://images.coschedule.com/_next/static/media/cos-logo-full-white.5680c955.svg?w=256&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-full-white.5680c955.svg?w=384&q=75 2x"/><link rel="preload" as="image" imageSrcSet="https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png?w=640&q=75 1x, https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png?w=1080&q=75 2x"/><link rel="preload" as="image" imageSrcSet="https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=3840&q=75 3840w" imageSizes="(max-width: 768px) 100vw, 768px"/><div id="__next"><div class="__variable_ae7a90 __variable_7e024b __variable_4c0d4c __variable_c3ccb5 __variable_a13164 __variable_2bcae9 __variable_c67a0e __className_c3ccb5"><div style="--guidePrimaryColor:#5092dc;--guideTertiaryColor:#f37e5d"><div><header><div class="Navbar_navbarWrapper__CAxeB GuideHeader_navGuideColor__phNQ9"><nav class="Navbar_navbar___qqnO Navbar_cosNav__BXf0I Navbar_cosNavWhite__MfKp_"><div class="Navbar_navbarHeader__Y648G"><button type="button" class="Navbar_navbarToggle__w_Wc9" data-toggle="collapse" data-target="#navbarCollapse" aria-expanded="false"><span class="Navbar_iconBar__ASBRx"></span><span class="Navbar_iconBar__ASBRx"></span><span class="Navbar_iconBar__ASBRx"></span></button><a class="Navbar_navbarBrand__Knxsv" href="/"><img alt="CoSchedule" width="180" height="41" decoding="async" data-nimg="1" class="Navbar_logoColor__w_t46" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/cos-logo-full-color.a6e418e3.svg?w=256&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-full-color.a6e418e3.svg?w=384&q=75 2x" src="https://images.coschedule.com/_next/static/media/cos-logo-full-color.a6e418e3.svg?w=384&q=75"/><img alt="CoSchedule" width="180" height="41" decoding="async" data-nimg="1" class="Navbar_logoWhite__7H7Yy" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/cos-logo-full-white.5680c955.svg?w=256&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-full-white.5680c955.svg?w=384&q=75 2x" src="https://images.coschedule.com/_next/static/media/cos-logo-full-white.5680c955.svg?w=384&q=75"/></a></div><div class="Navbar_collapse__kTxo7"><div class="Navbar_navbarCollapse__ZKvkG" id="navbarCollapse"><ul class="Navbar_cosMainNav__P5vDQ Navbar_navbarLeft__x60TO"><li class="Navbar_dropdown__n_xtA"><a class="Navbar_navTab__Bh9Mv" data-toggle="dropdown" role="button" aria-haspopup="true" aria-expanded="false">Products</a><ul class="Navbar_dropdownMenu__LQp8O Navbar_navDropdownMenu__OhAO2 Navbar_navDropdownMenuProducts__g_RTg"><div class="Navbar_productsGridContainer__1rPEF"><div class="Navbar_productsLeftCol__cHF3b"><div class="Navbar_title__nQcQ1">Content Calendars</div><li><a title="Learn more about the CoSchedule Social Marketing Calendar" class="Navbar_productsItemContainer___3eCl Navbar_calendarItem__62bkh" href="/social-calendar"><img alt="Social Calendar Icon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="Navbar_icon__UJrnt" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/social-cal-dark.019afa7d.webp?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/social-cal-dark.019afa7d.webp?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/social-cal-dark.019afa7d.webp?w=96&q=75"/><div><div class="Navbar_heading__IU_TF Navbar_calendarHeading__m0HLk">Social Calendar</div><div class="Navbar_subheading__hMEnR">Create, schedule, publish, & measure your social in a single, AI-powered Social Calendar.</div></div></a></li><li><a title="Learn more about the CoSchedule Content Marketing Calendar" class="Navbar_productsItemContainer___3eCl Navbar_calendarItem__62bkh" href="/content-calendar"><img alt="Content Calendar Icon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="Navbar_icon__UJrnt" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/content-cal-dark.8c947252.webp?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/content-cal-dark.8c947252.webp?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/content-cal-dark.8c947252.webp?w=96&q=75"/><div><div class="Navbar_heading__IU_TF Navbar_calendarHeading__m0HLk">Content Calendar</div><div class="Navbar_subheading__hMEnR">Get total visibility of all your tasks, projects, & campaigns in a single Marketing Calendar.</div></div></a></li><li><a title="Learn more about the CoSchedule Agency Marketing Calendar" class="Navbar_productsItemContainer___3eCl Navbar_calendarItem__62bkh" href="/agency-calendar"><img alt="Agency Calendar Icon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="Navbar_icon__UJrnt" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/agency-cal-icon-dark.11dc5bd0.png?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/agency-cal-icon-dark.11dc5bd0.png?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/agency-cal-icon-dark.11dc5bd0.png?w=96&q=75"/><div><div class="Navbar_heading__IU_TF Navbar_calendarHeading__m0HLk">Agency Calendar</div><div class="Navbar_subheading__hMEnR">Calendar software for agencies and consultants that need calendars for each of their clients.</div></div></a></li><li><a title="Learn more about the CoSchedule Suite" class="Navbar_productsItemContainer___3eCl Navbar_calendarItem__62bkh" href="/marketing-suite"><img alt="Marketing Suite Icon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="Navbar_icon__UJrnt" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/marketing-suite-dark.ca719031.webp?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/marketing-suite-dark.ca719031.webp?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/marketing-suite-dark.ca719031.webp?w=96&q=75"/><div><div class="Navbar_heading__IU_TF Navbar_calendarHeading__m0HLk">Marketing Suite</div><div class="Navbar_subheading__hMEnR">For marketing teams looking to coordinate their marketing process, projects, and teams</div></div></a></li></div><div class="Navbar_productsRightCol__o6KWG"><div class="Navbar_title__nQcQ1">Generative AI</div><li><a title="Learn more about Hire Mia by CoSchedule" class="Navbar_productsItemContainer___3eCl" href="/hire-mia"><img alt="Hire Mia Icon" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/hire-mia-two-color.6d97dcc0.webp?w=64&q=75 1x, https://images.coschedule.com/_next/static/media/hire-mia-two-color.6d97dcc0.webp?w=128&q=75 2x" src="https://images.coschedule.com/_next/static/media/hire-mia-two-color.6d97dcc0.webp?w=128&q=75"/><div><div class="Navbar_heading__IU_TF Navbar_calendarHeading__m0HLk">Hire Mia</div><div class="Navbar_subheading__hMEnR">Multiply your marketing output with the world's first Collaborative AI‑Editor.</div></div></a></li><div class="Navbar_title__nQcQ1">Content Optimization</div><li><a title="Learn more about Headline Studio by CoSchedule" class="Navbar_productsItemContainer___3eCl" href="/headline-studio"><img alt="HsBlueIcon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=96&q=75"/><div><div class="Navbar_heading__IU_TF Navbar_calendarHeading__m0HLk">Headline Studio</div><div class="Navbar_subheading__hMEnR">AI-powered headline writing tool for creating click-worthy headlines, captions, and titles.</div></div></a></li><div class="Navbar_title__nQcQ1">Marketing Education</div><li><a title="Learn more about the Actionable Marketing Institute powered by CoSchedule." class="Navbar_productsItemContainer___3eCl" href="/actionable-marketing-institute/ami-pro"><img alt="AmiLogoColorIcon" loading="lazy" width="25" height="25" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/ami-logo-color.1bd88ad9.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/ami-logo-color.1bd88ad9.svg?w=64&q=75 2x" src="https://images.coschedule.com/_next/static/media/ami-logo-color.1bd88ad9.svg?w=64&q=75"/><div><div class="Navbar_heading__IU_TF Navbar_calendarHeading__m0HLk">Actionable Marketing Institute</div></div></a></li></div></div></ul></li><li class="Navbar_dropdown__n_xtA"><a class="Navbar_navTab__Bh9Mv" data-toggle="dropdown" role="button" aria-haspopup="true" aria-expanded="false">Why CoSchedule</a><ul class="Navbar_dropdownMenu__LQp8O Navbar_navDropdownMenu__OhAO2 Navbar_navDropdownMenuWhyCos__P6zcS"><li><a title="See our customer stories" href="/customer-stories"><div class="Navbar_heading__IU_TF">Customer Stories</div><div class="Navbar_subheading__hMEnR">See how CoSchedule customers have found success.</div></a></li><li><a title="Check out our ROI calculator" href="/build-your-case-for-coschedule"><div class="Navbar_heading__IU_TF">Build Your Case for CoSchedule</div><div class="Navbar_subheading__hMEnR">Get your custom ROI report & see what your team could save by switching to CoSchedule!</div></a></li><li><a title="Check out our Popular Use Cases" href="/uses"><div class="Navbar_heading__IU_TF">Popular Use Cases</div><div class="Navbar_subheading__hMEnR">Explore how marketers and teams use CoSchedule Calendar products.</div></a></li></ul></li><li class="Navbar_dropdown__n_xtA"><a class="Navbar_navTab__Bh9Mv" data-toggle="dropdown" role="button" aria-haspopup="true" aria-expanded="false">Resources</a><ul class="Navbar_dropdownMenu__LQp8O Navbar_navDropdownMenu__OhAO2 Navbar_navDropdownMenuResources__FT59I"><div class="Navbar_resourcesLeftCol___zZ7D"><div class="Navbar_title__nQcQ1">Tools <span class="Navbar_newLabel__sJlR1">Free!</span></div><div class="Navbar_resourcesItemContainer__JlUxC Navbar_writingTools__JiYrL"><img alt="WtIcon" loading="lazy" width="25" height="25" decoding="async" data-nimg="1" class="Navbar_resourcesIcon__Amjl_" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/nav-resources-writing-tools-icon.6053f14f.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/nav-resources-writing-tools-icon.6053f14f.svg?w=64&q=75 2x" src="https://images.coschedule.com/_next/static/media/nav-resources-writing-tools-icon.6053f14f.svg?w=64&q=75"/><a title="Try Our AI Writing Tools" href="/ai-writing-tools"><div class="Navbar_heading__IU_TF">AI Writing Tools</div><div class="Navbar_subheading__hMEnR">Generate first-draft content in just a few clicks. Explore CoSchedule's library of free AI-powered writing tools.</div></a><ul class="Navbar_aiList__vd57w Navbar_writingToolsList__bOiN4"><li><a title="Try the AI Story Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-story-generator">AI Story Generator</a></li><li><a title="Try the APA Citation Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/apa-citation-generator">APA Citation Generator</a></li><li><a title="Try the Random Number Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/random-number-generator">Random Number Generator</a></li><li><a title="Try the AI Answer Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-answer-generator">AI Answer Generator</a></li><li><a title="Try the TikTok Bio Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tiktok-bio-generator">TikTok Bio Generator</a></li><li><a title="Try the TikTok Hook Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tiktok-hook-generator">TikTok Hook Generator</a></li><li><a title="Try the Threads Post Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/threads-post-generator">Threads Post Generator</a></li><li><a title="Try the Instagram Reels Caption Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-reels-caption-generator">Instagram Reels Caption Generator</a></li><li><a title="Try the Bluesky Handle Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/bluesky-handle-generator">Bluesky Handle Generator</a></li><li><a title="Try the Youtube Shorts Caption Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-shorts-caption-generator">Youtube Shorts Caption Generator</a></li><li><a title="Try the Amazon Ad Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/amazon-ad-generator">Amazon Ad Generator </a></li><li><a title="Try the AI Prompt Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-prompt-generator">AI Prompt Generator</a></li><li><a title="Try the AI Prompt Optimizer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-prompt-optimizer">AI Prompt Optimizer</a></li><li><a title="Try the Social Media Hashtag Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/social-media-hashtag-generator">Social Media Hashtag Generator</a></li><li><a title="Try the Brand Story Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/brand-story-generator">Brand Story Generator</a></li><li><a title="Try the Freelance Business Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/freelance-business-name-generator">Freelance Business Name Generator</a></li><li><a title="Try the Meeting Agenda Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/meeting-agenda-generator">Meeting Agenda Generator</a></li><li><a title="Try the Employee Handbook Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/employee-handbook-generator">Employee Handbook Generator</a></li><li><a title="Try the Real Estate Listing Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/real-estate-listing-description-generator">Real Estate Listing Description Generator</a></li><li><a title="Try the Video Hook Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/video-hook-generator">Video Hook Generator</a></li><li><a title="Try the Startup Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/startup-idea-generator">Startup Idea Generator</a></li><li><a title="Try the Business Plan Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/business-plan-generator">Business Plan Generator</a></li><li><a title="Try the Ebook Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ebook-title-generator">Ebook Title Generator</a></li><li><a title="Try the Book Series Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/book-series-title-generator">Book Series Title Generator</a></li><li><a title="Try the Online Course Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/online-course-title-generator">Online Course Title Generator</a></li><li><a title="Try the AI Subject Line Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-subject-line-generator">AI Email Subject Line Generator</a></li><li><a title="Try the Press Release Headline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/press-release-headline-generator">Press Release Headline Generator</a></li><li><a title="Try the Business Presentation Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/business-presentation-generator">Business Presentation Generator</a></li><li><a title="Try the Brand Vision Statement Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/brand-vision-statement-generator">Brand Vision Statement Generator</a></li><li><a title="Try the About The Author Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/about-the-author-generator">About The Author Generator</a></li><li><a title="Try the Customer Survey Question Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/customer-survey-question-generator">Customer Survey Question Generator</a></li><li><a title="Try the Weekly Content Plan Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/weekly-content-plan-generator">Weekly Content Plan Generator</a></li><li><a title="Try the Holiday Marketing Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/holiday-marketing-idea-generator">Holiday Marketing Idea Generator</a></li><li><a title="Try the Online Store Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/online-store-name-generator">Online Store Name Generator</a></li><li><a title="Try the Sales Pitch Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/sales-pitch-generator">Sales Pitch Generator</a></li><li><a title="Try the AI Interview Question Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-interview-question-generator">AI Interview Question Generator</a></li><li><a title="Try the FAQ Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/faq-generator">FAQ Generator</a></li><li><a title="Try the Pinterest Caption Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/pinterest-caption-generator">Pinterest Caption Generator</a></li><li><a title="Try the Press Release Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/press-release-generator">Press Release Generator</a></li><li><a title="Try the Website Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/website-title-generator">Website Title Generator</a></li><li><a title="Try the YouTube Video Script Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-video-script-generator">YouTube Video Script Generator</a></li><li><a title="Try the AI Sales Email Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-sales-email-generator">AI Sales Email Generator</a></li><li><a title="Try the Content Brief Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/content-brief-generator">Content Brief Generator</a></li><li><a title="Try the Cool Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/cool-titles-generator">Cool Titles Generator</a></li><li><a title="Try the Matching Worksheet Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/matching-worksheet-generator">Matching Worksheet Generator</a></li><li><a title="Try the Conference Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/conference-name-generator">Conference Name Generator</a></li><li><a title="Try the Good Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/good-title-generator">Good Title Generator</a></li><li><a title="Try the Unique Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/unique-title-generator">Unique Title Generator</a></li><li><a title="Try the HIPAA Compliance Assessment" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/hipaa-compliance-assessment">HIPAA Compliance Assessment</a></li><li><a title="Try the Google Ads Headline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/google-ads-headline-generator">Google Ads Headline Generator</a></li><li><a title="Try the AI Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-title-generator">AI Title Generator</a></li><li><a title="Try the Best Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/best-title-generator">Best Title Generator</a></li><li><a title="Try the AI SEO Content Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-seo-content-generator">Ai SEO Content Generator</a></li><li><a title="Try the AI Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/title-ai-generator">AI Title Generator</a></li><li><a title="Try the SEO Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/seo-description-generator">SEO Description Generator</a></li><li><a title="Try the RESPA Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/respa-compliance-generator">RESPA Compliance Generator</a></li><li><a title="Try the Marketing Plan Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/marketing-plan-generator">Marketing Plan Generator</a></li><li><a title="Try the TILA Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tila-compliance-generator">TILA Compliance Generator</a></li><li><a title="Try the Content Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/content-idea-generator">Content Idea Generator</a></li><li><a title="Try the Catchy Titles Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/catchy-titles-generator">Catchy Title Generator</a></li><li><a title="Try the Social Media Username Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/social-media-username-generator">Social Media Username Generator</a></li><li><a title="Try the Movie Name Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/movie-name-idea-generator">Movie Name Idea Generator</a></li><li><a title="Try the Social Media Caption Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/social-media-caption-generator">Social Media Caption Generator</a></li><li><a title="Try the Social Media Content Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/social-media-content-generator">Social Media Content Generator</a></li><li><a title="Try the ABA Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/aba-compliance-generator">ABA Compliance Generator</a></li><li><a title="Try the Book Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/book-description-generator">Book description generator</a></li><li><a title="Try the FTC Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ftc-compliance-generator">FTC Compliance Generator</a></li><li><a title="Try the FINRA Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/finra-compliance-generator">FINRA Compliance Generator</a></li><li><a title="Try the SWOT Analysis Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/swot-analysis-generator">Swot Analysis Generator</a></li><li><a title="Try the TikTok Comment Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tiktok-comment-generator">TikTok Comment Generator</a></li><li><a title="Try the SEO Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/seo-title-generator">SEO Title Generator </a></li><li><a title="Try the FDA Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/fda-compliance-generator">FDA Compliance Generator</a></li><li><a title="Try the Newspaper Headline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/newspaper-headline-generator">Newspaper Headline Generator</a></li><li><a title="Try the Facebook Hashtag Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/facebook-hashtag-generator">Facebook Hashtag Generator</a></li><li><a title="Try the Catchy Headline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/catchy-headline-generator">Catchy Headline Generator</a></li><li><a title="Try the COPPA Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/coppa-compliance-generator">COPPA Compliance Generator</a></li><li><a title="Try the YouTube Channel Keyword Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-channel-keyword-generator">YouTube Channel Keywords Generator</a></li><li><a title="Try the FISMA Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/fisma-compliance-generator">FISMA Compliance Generator</a></li><li><a title="Try the AML Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/aml-compliance-generator">AMI Compliance Generator</a></li><li><a title="Try the PCI DSS Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/pci-dss-compliance-generator">PCI DSS Compliance Generator</a></li><li><a title="Try the Article Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/article-generator">Article Generator</a></li><li><a title="Try the Resume Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/resume-title-generator">Resume Title Generator</a></li><li><a title="Try the Poem Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/poem-generator">Poem Generator</a></li><li><a title="Try the Song Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/song-title-generator">Song Title Generator</a></li><li><a title="Try the Humanizer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/humanizer">Humanizer</a></li><li><a title="Try the LinkedIn Bio Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/linkedin-bio-generator">LinkedIn Bio Generator</a></li><li><a title="Try the Essay Humanizer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/essay-humanizer">Essay Humanizer</a></li><li><a title="Try the Business Name Ideas Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/business-name-ideas-generator">Business Name Ideas Generator</a></li><li><a title="Try the SOX Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/sox-compliance-generator">SOX Compliance Generator</a></li><li><a title="Try the AI Text Humanizer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-text-humanizer">AI Text Humanizer</a></li><li><a title="Try the ChatGPT Humanizer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/chatgpt-humanizer">ChatGPT Humanizer</a></li><li><a title="Try the AI Song Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-song-generator">AI Song Generator</a></li><li><a title="Try the Outline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/outline-generator">Outline Generator</a></li><li><a title="Try the Professional Bio Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/professional-bio-generator">Professional Bio Generator</a></li><li><a title="Try the Essay Outline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/essay-outline-generator">Essay Outline Generator</a></li><li><a title="Try the Facebook Text Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/facebook-text-generator">Facebook Text Generator</a></li><li><a title="Try the Campaign Slogan Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/campaign-slogan-generator">Campaign Slogan Generator</a></li><li><a title="Try the AI Humanizer Content Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-humanizer-content-generator">AI Humanizer</a></li><li><a title="Try the GDPR Compliance Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/gdpr-compliance-generator">GDPR Compliance Generator </a></li><li><a title="Try the Text Humanizer Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/text-humanizer-generator">Text Humanizer Generator</a></li><li><a title="Try the Social Media Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/social-media-name-generator">Social Media Name Generator</a></li><li><a title="Try the Compliance Checker" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/compliance-checker">Compliance Checker</a></li><li><a title="Try the Text Humanizer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/text-humanizer">Text Humanizer</a></li><li><a title="Try the Twitter Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/twitter-name-generator">Twitter Name Generator</a></li><li><a title="Try the Newsletter Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/newsletter-name-generator">Newsletter Name Generator</a></li><li><a title="Try the Resume Job Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/resume-job-description-generator">Resume Job Description Generator</a></li><li><a title="Try the Event Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/event-name-generator">Event Name Generator</a></li><li><a title="Try the Professional Email Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/professional-email-generator">Professional Email Generator</a></li><li><a title="Try the Instagram Tag Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-tag-generator">Instagram Tag Generator</a></li><li><a title="Try the SEO Keyword Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/seo-keyword-generator">SEO Keyword Generator</a></li><li><a title="Try the TikTok Username Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tiktok-username-generator">TikTok Username Generator</a></li><li><a title="Try the Story Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/story-title-generator">Story Title Generator</a></li><li><a title="Try the Book Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/book-idea-generator">Book Idea Generator</a></li><li><a title="Try the Instagram Bio Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-bio-generator">Instagram Bio Generator</a></li><li><a title="Try the TikTok Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tiktok-name-generator">TikTok Name Generator</a></li><li><a title="Try the LinkedIn Summary Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/linkedin-summary-generator">LinkedIn Summary Generator</a></li><li><a title="Try the Instagram Text Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-text-generator">Instagram Text Generator</a></li><li><a title="Try the Company Slogan Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/company-slogan-generator">Company Slogan Generator</a></li><li><a title="Try the Ad Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ad-generator">Ad Generator</a></li><li><a title="Try the TikTok Hashtag Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tiktok-hashtag-generator">TikTok Hashtag Generator</a></li><li><a title="Try the Seating Chart Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/seating-chart-generator">Seating Chart Generator</a></li><li><a title="Try the Movie Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/movie-name-generator">Movie Name Generator</a></li><li><a title="Try the Article Summary Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/article-summary-generator">Article Summary Generator</a></li><li><a title="Try the Instagram Handle Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-handle-generator">Instagram Handle Generator</a></li><li><a title="Try the Title Maker" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/title-maker">Title Maker</a></li><li><a title="Try the Movie Title Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/movie-title-generator">Movie Title Generator</a></li><li><a title="Try the Website Citation Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/website-citation-generator">Website Citation Generator</a></li><li><a title="Try the Story Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/story-idea-generator">Story Idea Generator</a></li><li><a title="Try the Email Address Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/email-address-generator">Email Address Generator</a></li><li><a title="Try the Email Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/email-name-generator">Email Name Generator</a></li><li><a title="Try the Blog Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/blog-name-generator">Blog Name Generator</a></li><li><a title="Try the Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/idea-generator">Idea Generator</a></li><li><a title="Try the Instagram Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-name-generator">Instagram Name Generator</a></li><li><a title="Try the Website Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/website-name-generator">Website Name Generator</a></li><li><a title="Try the AI Script Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-script-generator">AI Script Generator</a></li><li><a title="Try the Instagram Hashtag Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-hashtag-generator">Instagram Hashtag Generator</a></li><li><a title="Try the Privacy Policy Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/privacy-policy-generator">Privacy Policy Generator</a></li><li><a title="Try the AI Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-name-generator">AI Name Generator</a></li><li><a title="Try the Podcast Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/podcast-name-generator">Podcast Name Generator</a></li><li><a title="Try the Random Email Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/random-email-generator">Random Email Generator</a></li><li><a title="Try the Brand Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/brand-name-generator">Brand Name Generator</a></li><li><a title="Try the YouTube Keyword Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-keyword-generator">YouTube Keyword Generator</a></li><li><a title="Try the YouTube Channel Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-channel-name-generator">YouTube Channel Name Generator</a></li><li><a title="Try the YouTube Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-name-generator">YouTube Name Generator</a></li><li><a title="Try the AI Text Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-text-generator">AI Text Generator</a></li><li><a title="Try the Company Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/company-name-generator">Company Name Generator</a></li><li><a title="Try the Essay Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/essay-generator">Essay Generator</a></li><li><a title="Try the Alt Text Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/alt-text-generator">Alt Text Generator</a></li><li><a title="Try the Follow-Up Email Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/follow-up-email-generator">Follow-up Email Generator</a></li><li><a title="Try the Instagram Post Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-post-generator">Instagram Post Generator</a></li><li><a title="Try the Brochure Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/brochure-generator">Brochure Generator</a></li><li><a title="Try the Elevator Pitch Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/elevator-pitch-generator">Elevator Pitch Generator</a></li><li><a title="Try the Caption Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/caption-generator">Caption Generator</a></li><li><a title="Try the Handbook Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/handbook-generator">Handbook Generator </a></li><li><a title="Try the Landing Page Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/landing-page-generator">Landing Page Generator</a></li><li><a title="Try the Property Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/property-description-generator">Property Description Generator</a></li><li><a title="Try the About Us Page Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/about-us-page-generator">About Us Generator</a></li><li><a title="Try the YouTube Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-description-generator">YouTube Description Generator</a></li><li><a title="Try the LinkedIn Post Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/linkedin-post-generator">LinkedIn Post Generator </a></li><li><a title="Try the AI Paragraph Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-paragraph-generator">Paragraph Generator </a></li><li><a title="Try the AI Speech Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-speech-generator">Speech Generator</a></li><li><a title="Try the Pitch Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/pitch-generator">Pitch Generator</a></li><li><a title="Try the AI Bio Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-bio-generator">Bio Generator</a></li><li><a title="Try the Product Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/product-name-generator">Product Name Generator</a></li><li><a title="Try the Slogan Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/slogan-generator">Slogan Generator</a></li><li><a title="Try the Proposal Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/proposal-generator">Proposal Generator</a></li><li><a title="Try the Email Signature Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/email-signature-generator">Email Signature Generator</a></li><li><a title="Try the AI Email Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-email-generator">AI Email Generator </a></li><li><a title="Try the Giveaway Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/giveaway-generator">AI Giveaway Generator </a></li><li><a title="Try the AI Tweet Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-tweet-generator">AI Tweet Generator </a></li><li><a title="Try the Cold Email Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/cold-email-generator">Cold Email Generator </a></li><li><a title="Try the Google Ad Copy Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/google-ad-copy-generator">Google Ad</a></li><li><a title="Try the Cover Letter Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/cover-letter-generator">Cover Letter</a></li><li><a title="Try the Video Script Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/video-script-generator">Video Script</a></li><li><a title="Try the Job Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/job-description-generator">Job Description</a></li><li><a title="Try the Interview Questions Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/interview-questions-generator">Interview Questions</a></li><li><a title="Try the Competitor Analysis Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/competitor-analysis-generator">Competitor Analysis</a></li><li><a title="Try the Tagline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tagline-generator">Tagline</a></li><li><a title="Try the Podcast Script Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/podcast-script-generator">Podcast Script</a></li><li><a title="Try the Mission Statement Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/mission-statement-generator">Mission Statement</a></li><li><a title="Try the Event Promotion Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/event-promotion-idea-generator">Event Promotion</a></li><li><a title="Try the Blog Post Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/blog-post-idea-generator">Blog Post Idea</a></li><li><a title="Try the Marketing Campaign Idea Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/marketing-campaign-idea-generator">Marketing Campaign</a></li><li><a title="Try the AI Summarizer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-summarizer-generator">AI Summarizer</a></li><li><a title="Try the Business Name Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/business-name-generator">Business Name</a></li><li><a title="Try the Social Media Post Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/social-media-post-generator">Social Media Post</a></li><li><a title="Try the Vision Statement Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/vision-statement-generator">Vision Statement</a></li><li><a title="Try the Meta Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/meta-description-generator">Meta Description</a></li><li><a title="Try the Facebook Post Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/facebook-post-generator">Facebook Post</a></li><li><a title="Try the Product Description Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/product-description-generator">Product Description</a></li><li><a title="Try the Marketing Email Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/marketing-email-generator">Marketing Email</a></li><li><a title="Try the Call-To-Action Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/call-to-action-generator">Call-To-Action</a></li><li><a title="Try the Keyword Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/keyword-generator">Keyword</a></li><li><a title="Try the YouTube Tag Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-tag-generator">YouTube Tag</a></li><li><a title="Try the Hashtag Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/hashtag-generator">Hashtag</a></li><li><a title="Try the Blog Post Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/blog-post-generator">Blog Post Generator</a></li></ul></div><div class="Navbar_resourcesItemContainer__JlUxC Navbar_headlineAnalyzer__z1usI"><img alt="HaIcon" loading="lazy" width="25" height="25" decoding="async" data-nimg="1" class="Navbar_resourcesIcon__Amjl_" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/nav-resources-ha-icon.8ee5ac3a.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/nav-resources-ha-icon.8ee5ac3a.svg?w=64&q=75 2x" src="https://images.coschedule.com/_next/static/media/nav-resources-ha-icon.8ee5ac3a.svg?w=64&q=75"/><a title="Try Our Headline Analyzer" href="/headline-analyzer"><div class="Navbar_heading__IU_TF">Headline Analyzer</div><div class="Navbar_subheading__hMEnR">Write headlines that drive traffic, shares, & search results.</div></a><ul class="Navbar_aiList__vd57w Navbar_headlineAnalyzerList__VUPdp"><li><a title="Try the Ad Headline Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ad-headline-analyzer">Ad Headline</a></li><li><a title="Try the Blog Title Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/blog-title-analyzer">Blog Title</a></li><li><a title="Try the Email Subject Line Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/email-subject-line-analyzer">Email Subject Line</a></li><li><a title="Try the Headline Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/headline-analyzer">Headline</a></li><li><a title="Try the Instagram Caption Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/instagram-caption-analyzer">Instagram Caption</a></li><li><a title="Try the Podcast Title Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/podcast-title-analyzer">Podcast Title</a></li><li><a title="Try the TikTok Caption Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/tiktok-caption-analyzer">TikTok Caption</a></li><li><a title="Try the YouTube Title Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/youtube-title-analyzer">YouTube Title</a></li><li><a title="Try the LinkedIn Headline Analyzer" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/linkedin-headline-analyzer">LinkedIn Headline</a></li></ul></div><div class="Navbar_resourcesItemContainer__JlUxC Navbar_ideaGeneration__NRnb4"><img alt="AiIcon" loading="lazy" width="25" height="25" decoding="async" data-nimg="1" class="Navbar_resourcesIcon__Amjl_" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/nav-resources-ai-icon.1a5e19bb.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/nav-resources-ai-icon.1a5e19bb.svg?w=64&q=75 2x" src="https://images.coschedule.com/_next/static/media/nav-resources-ai-icon.1a5e19bb.svg?w=64&q=75"/><a title="Try the Headline Generator" href="/headline-generator"><div class="Navbar_heading__IU_TF">Idea Generation Tools</div><div class="Navbar_subheading__hMEnR">Instantly craft dozens of title or caption ideas using the power of AI.</div></a><ul class="Navbar_aiList__vd57w Navbar_ideaGenerationList__ChdGq"><li><a title="Try the Title" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/title-generator">Title</a></li><li><a title="Try the Essay Title" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/essay-title-generator">Essay Title</a></li><li><a title="Try the Book Title" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/book-title-generator">Book Title</a></li><li><a title="Try the LinkedIn Headline" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/linkedin-headline-generator">LinkedIn Headline</a></li><li><a title="Try the TikTok Caption" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-tiktok-caption-generator">TikTok Caption</a></li><li><a title="Try the Podcast Episode" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-podcast-episode-title-generator">Podcast Episode</a></li><li><a title="Try the Instagram Caption Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-instagram-caption-generator">Instagram Caption</a></li><li><a title="Try the Headline Generator" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/headline-generator">Headline</a></li><li><a title="Try the Email Subject Line" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-email-subject-line-generator">Email Subject Line</a></li><li><a title="Try the Blog Post Title" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-blog-title-generator">Blog Post Title</a></li><li><a title="Try the Ad Headline" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ad-headline-generator">Ad Headline</a></li><li><a title="Try the YouTube Title" class="Navbar_resourceItem__lLLIo Navbar_aiListItem__XFzU0" href="/ai-youtube-title-generator">YouTube Title</a></li></ul></div><div class="Navbar_resourcesItemContainer__JlUxC"><img alt="SmoIcon" loading="lazy" width="25" height="25" decoding="async" data-nimg="1" class="Navbar_resourcesIcon__Amjl_" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/nav-resources-smo-icon.aaf35be8.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/nav-resources-smo-icon.aaf35be8.svg?w=64&q=75 2x" src="https://images.coschedule.com/_next/static/media/nav-resources-smo-icon.aaf35be8.svg?w=64&q=75"/><a title="Try the Social Message Optimizer" href="/social-message-optimizer"><div><div class="Navbar_heading__IU_TF">Social Message Optimizer</div><div class="Navbar_subheading__hMEnR">Create powerful social messages that convert.</div></div></a></div></div><div class="Navbar_resourcesRightCol__Zivsc"><div class="Navbar_resourcesSection__mGtXS"><div class="Navbar_title__nQcQ1">Learn</div><ul><li><a title="Go to the Marketing Blog" href="/blog"><div class="Navbar_resourceItem__lLLIo">Marketing Blog</div></a></li><li><a title="Go to the CoSchedule Guides" href="/guide"><div class="Navbar_resourceItem__lLLIo">CoSchedule Guide</div></a></li><li><a title="Go to the Agile Marketing Guide" href="/agile-marketing-guide"><div class="Navbar_resourceItem__lLLIo">Agile Marketing Guide</div></a></li><li><a title="Go to the Marketing Dictionary" href="/marketing-terms-definitions"><div class="Navbar_resourceItem__lLLIo">Marketing Dictionary</div></a></li><li><a title="Go to the Use Case Hub" href="/uses"><div class="Navbar_resourceItem__lLLIo">Use Cases</div></a></li></ul></div><div class="Navbar_resourcesSection__mGtXS"><div class="Navbar_title__nQcQ1">Topic Libraries</div><ul><li><a title="Go to the Marketing Hub" href="/marketing"><div class="Navbar_resourceItem__lLLIo">Marketing</div></a></li><li><a title="Go to the Marketing Ideas Hub" href="/marketing-ideas"><div class="Navbar_resourceItem__lLLIo">Marketing Ideas</div></a></li><li><a title="Go to the Marketing Strategy Hub" href="/marketing-strategy"><div class="Navbar_resourceItem__lLLIo">Marketing Strategy</div></a></li><li><a title="Go to the Content Marketing Hub" href="/content-marketing"><div class="Navbar_resourceItem__lLLIo">Content Marketing</div></a></li><li><a title="Go to the AI Marketing Hub" href="/ai-marketing"><div class="Navbar_resourceItem__lLLIo">AI Marketing</div></a></li><li><a title="Go to the Social Media Marketing Hub" href="/social-media-marketing"><div class="Navbar_resourceItem__lLLIo">Social Media Marketing</div></a></li><li><a title="Go to the Headline Hub" href="/headlines"><div class="Navbar_resourceItem__lLLIo">Headline Hub</div></a></li><li><a title="Go to the Agency Marketing Hub" href="/agency-marketing"><div class="Navbar_resourceItem__lLLIo">Agency Marketing Hub</div></a></li></ul></div><div class="Navbar_resourcesSection__mGtXS"><div class="Navbar_title__nQcQ1">Report</div><ul><li><a title="Read the 2022 Marketing Strategy Trend Report" href="/marketing-statistics"><div class="Navbar_resourceItem__lLLIo">Marketing Strategy Report</div></a></li></ul></div></div></ul></li><li class="Navbar_noBorder__X9qfx"><a title="See CoSchedule pricing plans" class="Navbar_navTab__Bh9Mv" href="/pricing">Pricing</a></li></ul><ul class="Navbar_cosMainNav__P5vDQ Navbar_navbarRight__VAvKR"><li class="Navbar_noMargR__yMgB9 Navbar_noBorder__X9qfx Navbar_floatR___hdYH"><a data-testid="button-link" title="Get started with CoSchedule's Marketing Calendar" tabindex="0" class="ButtonLink_buttonLink__7wBAC Navbar_btnNav__OV_A8">Get Started Now</a></li><li class="Navbar_dropdown__n_xtA"><a class="Navbar_navTab__Bh9Mv" data-toggle="dropdown" role="button" aria-haspopup="true" aria-expanded="false">Sign In</a><ul class="Navbar_dropdownMenu__LQp8O Navbar_navDropdownMenu__OhAO2 Navbar_navDropdownMenuSignIn__F5CCN"><li><a href="https://app.coschedule.com" title="Sign in to your CoSchedule account"><div class="Navbar_heading__IU_TF"><div class="Navbar_logo__S5r9g"><img alt="CoSchedule" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/cos-logo-icon.65099e70.svg?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-icon.65099e70.svg?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/cos-logo-icon.65099e70.svg?w=96&q=75"/></div>CoSchedule Calendar</div></a></li><li><a title="Sign into your Headline Studio account" href="https://headlines.coschedule.com"><div class="Navbar_heading__IU_TF"><div class="Navbar_logo__S5r9g"><img alt="HsBlueIcon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=96&q=75"/></div>Headline Studio</div></a></li><li><a title="Sign into your Hire Mia account" href="https://hiremia.coschedule.com"><div class="Navbar_heading__IU_TF"><div class="Navbar_logo__S5r9g"><img alt="Hire Mia Icon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/hire-mia-two-color.6d97dcc0.webp?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/hire-mia-two-color.6d97dcc0.webp?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/hire-mia-two-color.6d97dcc0.webp?w=96&q=75"/></div>Hire Mia</div></a></li></ul></li><li class="Navbar_floatL__Mee3X Navbar_noBorder__X9qfx"><a class="Navbar_navTab__Bh9Mv" title="Request a demo of CoSchedule" href="/product-demo">Get A Demo</a></li></ul></div></div></nav></div><div class="GuideHeader_headerWrapper__zvFof"><div><div><nav class="GuideHeader_breadcrumbs__yHnKM"><ul class="StructuredDataBreadcrumbs_breadcrumbsList__mULw8 body GuideHeader_breadcrumbsList__FjVac"><li class="StructuredDataBreadcrumbs_breadcrumbsListItem__G_3u2 GuideHeader_breadcrumbsListItem__BRKJJ"><span title="Marketing Hub" class="StructuredDataBreadcrumbs_lastBreadcrumb__6MTWG">Marketing Hub</span></li></ul></nav></div></div><h1 class="GuideHeader_mainHeading__zq0K3 heading">What Is Marketing? The Fundamentals Every Marketer Needs To Know</h1><div class="GuideHeader_articleDetails__Aj8UB"><div class="GuideHeader_authorDetails__KCjNX"><img alt="Author Image" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="GuideHeader_authorPhoto__Gbvg5" style="color:transparent" srcSet="https://media.coschedule.com/uploads/2021/11/Nathan_Ellering-1.png?w=128&q=75 1x, https://media.coschedule.com/uploads/2021/11/Nathan_Ellering-1.png?w=256&q=75 2x" src="https://media.coschedule.com/uploads/2021/11/Nathan_Ellering-1.png?w=256&q=75"/><p>Nathan Ellering</p></div><div><div class="GuideHeader_date__cbjth">Published December 7, 2022</div><div class="GuideHeader_date__cbjth"><span> / </span> Updated December 27, 2024</div></div></div></div></header><main class="GuideChapter_chapterWrapper__i3xg0"><script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://coschedule.com/marketing","url":"https://coschedule.com/marketing","name":"What Is Marketing? The Fundamentals Every Marketer Should Know","isPartOf":{"@id":"https://coschedule.com/#website"},"primaryImageOfPage":{"@id":"https://coschedule.com/marketing#primaryimage"},"image":{"@id":"https://coschedule.com/marketing#primaryimage"},"thumbnailUrl":"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png","datePublished":"2022-12-07T14:00:14+00:00","dateModified":"2024-12-27T16:13:42+00:00","description":"Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals.","breadcrumb":{"@id":"https://coschedule.com/marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://coschedule.com/marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://coschedule.com/marketing#primaryimage","url":"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png","contentUrl":"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png","width":1360,"height":570},{"@type":"BreadcrumbList","@id":"https://coschedule.com/marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://coschedule.com/"},{"@type":"ListItem","position":2,"name":"Marketing"}]},{"@type":"WebSite","@id":"https://coschedule.com/#website","url":"https://coschedule.com/","name":"CoSchedule Blog","description":"The Ultimate Marketing Blog","publisher":{"@id":"https://coschedule.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://coschedule.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://coschedule.com/#organization","name":"CoSchedule","url":"https://coschedule.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://coschedule.com/#/schema/logo/image/","url":"https://media.coschedule.com/uploads/2021/11/cos-logo.png","contentUrl":"https://media.coschedule.com/uploads/2021/11/cos-logo.png","width":471,"height":107,"caption":"CoSchedule"},"image":{"@id":"https://coschedule.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/coschedule","https://x.com/coschedule","https://www.instagram.com/coschedule/","https://www.linkedin.com/company/coschedule","http://pinterest.com/coschedule","https://www.youtube.com/user/coschedule"]}]}</script><nav class="GuideSidebar_sidebarWrapper__tW0V7 GuideSidebar_hub__AWEfd"><button class="GuideSidebar_sidebarMenuButton__ZXpNj heading" role="button" aria-haspopup="true" aria-expanded="false" title="Show Chapter Navigation">Menu<svg xmlns="http://www.w3.org/2000/svg" width="24px" height="24px" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"></path></svg></button><div class="GuideSidebar_menuWrapper__LiUzN"><ul class="GuideSidebar_menuList__TxLX3"><li class="GuideSidebar_menuItem__XPxzr"><a href="/marketing" class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_mainTopic__vme7D heading GuideSidebar_menuLinkActive__YJ1sa"><div class="GuideSidebar_sidebarSubHeading___iHPO">Related Topics</div></a></li><li class="GuideSidebar_categoryWrapper__zOMr6"><span class="GuideSidebar_categoryTitle__1eQla">Marketing Leadership<img alt="ChevronDown" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="GuideSidebar_icon__tsZu6" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75"/></span><ul><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-team">Marketing Team</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-tool-proposal">Marketing Tool Proposal</a></li></ul></li><li class="GuideSidebar_categoryWrapper__zOMr6"><span class="GuideSidebar_categoryTitle__1eQla">Marketing Fundamentals<img alt="ChevronDown" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="GuideSidebar_icon__tsZu6" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75"/></span><ul><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/purpose-of-marketing">Purpose Of Marketing</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/goals-of-marketing">Goals Of Marketing</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/principles-of-marketing">Principles of Marketing</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/history-of-marketing">History Of Marketing</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix">Marketing Mix</a><ul class="GuideSidebar_subChapter__5_CjM"><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix/marketing-mix-examples">Marketing Mix Examples</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix/product-marketing-strategy">Product Marketing Strategy</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix/product-strategy">Product Strategy</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix/pricing-strategy">Pricing Strategy</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix/distribution-strategy">Distribution Strategy</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix/promotion-strategy">Promotion Strategy</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-mix/product-positioning">Product Positioning</a></li></ul></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/types-of-marketing">Types of Marketing </a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-models">Marketing Models</a></li></ul></li><li class="GuideSidebar_categoryWrapper__zOMr6"><span class="GuideSidebar_categoryTitle__1eQla">Marketing Resources<img alt="ChevronDown" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="GuideSidebar_icon__tsZu6" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75"/></span><ul><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-examples">Marketing Examples</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-blogs">Marketing Blogs</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-books">Marketing Books</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-podcasts">Marketing Podcasts </a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-platforms">Marketing Platforms </a></li></ul></li><li class="GuideSidebar_categoryWrapper__zOMr6"><span class="GuideSidebar_categoryTitle__1eQla">Marketing Disciplines<img alt="ChevronDown" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="GuideSidebar_icon__tsZu6" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/chevron-down.1c83a40e.svg?w=48&q=75"/></span><ul><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-department">Marketing Department</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding">Branding In Marketing</a><ul class="GuideSidebar_subChapter__5_CjM"><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/visual-identity">Visual Identity</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-marketing">Brand Marketing</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-trust">Brand Trust</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-management">Brand Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-valuation">Brand Valuation</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-position">Brand Position</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-identity">Brand Identity</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-personality">Brand Personality</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-reputation">Brand Reputation</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-recognition">Brand Recognition</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/branding/brand-voice">Brand Voice</a></li></ul></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management">Marketing Management</a><ul class="GuideSidebar_subChapter__5_CjM"><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-resource-management">Marketing Resource Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-operations-management">Marketing Operations Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-program-management">Marketing Program Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-management-qualifications">Marketing Management Qualifications</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-campaign-management">Marketing Campaign Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-project-management">Marketing Project Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-work-management">Marketing Work Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-asset-management">Marketing Asset Management</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-management-process">Marketing Management Process</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-management-tips">Marketing Manangement Tips</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/marketing-management-skills">Marketing Management Skills</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/how-to-become-a-marketing-manager">How To Become A Marketing Manager</a></li><li class="GuideSidebar_menuItem__XPxzr"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management/types-of-marketing-management-degrees">Types Of Marketing Management Degrees</a></li></ul></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-research">Marketing Research</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/cross-functional-collaboration">Cross-Functional Collaboration</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-team-management">Marketing Team Management</a></li><li class="GuideSidebar_menuItem__XPxzr GuideSidebar_hideSubChapter__PAipL"><a class="GuideSidebar_menuLink__Xsg9Z GuideSidebar_subTopic__yQHN_ body" href="/marketing/marketing-management-responsibilities">Marketing Management Responsibilities</a></li></ul></li></ul></div></nav><div class="GuideChapter_contentLayout__P3UnH"><div class="GuideContent_contentWrapper__IXHI6 guideContentGlobals"><div class="GuideContent_headerImageWrapper__GATGu"><img alt="Header Background" width="500" height="500" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png?w=640&q=75 1x, https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png?w=1080&q=75 2x" src="https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png?w=1080&q=75"/></div><article><div class="GuideContent_dateWrapper__6_X1P"><div class="GuideContent_date__oP7w_">Published December 7, 2022</div><div class="GuideContent_date__oP7w_"><span class="GuideContent_dateSeparator__AsmTF"> / </span> Updated December 27, 2024</div></div><p>The case can be made that a business will only ever be as successful as its <a href="/marketing-strategy" target="_blank" rel="noopener">marketing strategy</a>. A business may provide the best service in town, <i>but if nobody knows about it,</i> the company will never be able to turn a <a href="https://coschedule.com/marketing-terms-definitions/profit" target="_blank" rel="noopener">profit</a> and sustain itself.</p> <p>Marketing raises awareness among consumers of a business’s goods and services, and this involves much more than aimlessly displaying <a href="https://coschedule.com/marketing-terms-definitions/advertising" target="_blank" rel="noopener">advertisements</a>. Marketing has taken on new meaning as it continues to be innovated to keep up with our fast-paced society.</p> <p>Figuring out the right marketing approach is often the sole difference between a successful and a failing business.</p> <nav class="TableOfContents_toc__E8uRc" role="navigation" aria-label="Table of Contents"><div class="TableOfContents_tocHeading___3uzk heading">Table of Contents</div><div class="TableOfContents_tocListWrapper__5ihSb"><ol start="1" class="TableOfContents_tocHeadingList__WuFnA"><li><a href="#what-is-marketing-">What Is Marketing?</a></li><li><a href="#understanding-the-real-meaning-of-marketing">Understanding The Real Meaning Of Marketing</a></li><li><a href="#what-are-4-definitions-of-marketing-from-experts-">What Are 4 Definitions Of Marketing From Experts?</a></li><li><a href="#what-is-b2b-marketing-">What Is B2B Marketing?</a></li><li><a href="#what-is-b2c-marketing-">What Is B2C Marketing?</a></li><li><a href="#what-is-the-best-definition-of-marketing-">What Is The Best Definition Of Marketing?</a></li><li><a href="#what-does-marketing-do-">What Does Marketing Do?</a></li></ol></div></nav> <h2 id="what-is-marketing-">What Is Marketing?</h2> <p>To put it simply, marketing is a series of <a href="https://coschedule.com/marketing-strategy/types-of-marketing-strategies">strategies</a> and different actions that can produce profits for a business or company. With the help of marketing, businesses draw prospective customers’ <span style="font-weight:bold">attention</span> to the product or services. Marketing also motivates prospective customers to take <span style="font-weight:bold">action</span> and purchase these services and products.</p> <p>Marketing encompasses a multitude of activities that create, communicate, deliver, and exchange different offers for clients in the hopes of increasing sales and other profitable actions on behalf of customers.</p> <div class="defined-term"> <p class="defined-term-name">Marketing Definition</p> <p class="defined-term-description">Marketing exists to <strong>drive profitable customer action</strong> through <strong>product</strong> and market research, <strong>pricing</strong> analysis, <strong>distribution, promotion, packaging,</strong> and <strong>positioning.</strong> Marketing prompts target audience <strong>attention,</strong> generates product <strong>interest</strong> and demand, influences product <strong>desire,</strong> and persuades <strong>action.</strong></p> </div> <p>These concepts are commonly known as the <a href="https://coschedule.com/marketing/marketing-mix">marketing mix (the Ps of marketing)</a> and the <a href="https://coschedule.com/marketing/purpose-of-marketing">AIDA model (attention, interest, desire, action)</a>.</p> <p>In practice, marketing often primarily focuses on creating <span style="font-weight:bold">relevant, valuable content and experiences</span> to promote a business’s products to its ideal target audience. Marketing is responsible for <span style="font-weight:bold">attracting, converting, and retaining</span> long-term, successful customers. This means marketing influences all areas of the sales funnel.</p> <p>Marketing not only <strong>creates awareness</strong> of the brand but also <strong>influences consumers</strong> to take action and make a purchase.</p> <p>To easily analyze the fundamentals of marketing, we can break it down into the <a href="https://coschedule.com/marketing/marketing-mix" target="_blank" rel="noopener"><strong>4 Ps of marketing</strong></a>.</p> <div class="list-item"> <p class="list-item-name">4 Ps Of Marketing</p> <ol class="list-item-element"> <li><strong>Product:</strong> Either a physical commodity or beneficial service that a company sells. Marketers determine how a product will satisfy the customer’s needs, the variations of the product needed to satisfy those needs, and how it will be branded.</li> <li><strong>Price:</strong> Successful products aren’t simply assigned a price that sounds right. The marketer determines what price will earn the company the highest profit margin while also maintaining the most value for the consumer. They analyze price points that may have been established by competition and modulate when discounts will be beneficial.</li> <li><strong>Place:</strong> Where does the product need to be distributed to get in front of the ideal buyer? Marketers need to discover the right distribution channels and know how to access them.</li> <li><strong>Promotion:</strong> Creating the message the company wants to be delivered for the product and deciding where and when that message should be advertised to capture the most eyes in the target market.</li> </ol> </div> <p>At a high level, marketing includes:</p> <div class="list-item"> <ol class="list-item-element"> <li><b>Targeting:</b> Researching the <a href="/blog/how-to-find-your-target-audience" target="_blank" rel="noopener">target market</a>, <a href="/marketing-terms-definitions/buyer-persona" target="_blank" rel="noopener">ideal buyer</a>, their buying processes and behaviors, competition, and promotional methods to stand out and reach their niche audiences.</li> <li><b>Branding:</b> Differentiating the business and its products or services from competitors with unique marketing design and <a href="/marketing-strategy/brand-voice" target="blank">voice</a> to connect deeply with the ideal buyer.</li> <li><b>Conversion:</b> Optimizing the entire <a href="/blog/sales-funnel-examples" target="_blank" rel="noopener">sales</a> and <a href="/marketing-strategy/marketing-funnel" target="_blank" rel="noopener">marketing funnel</a> from unknown target audience members to actual buyers.</li> <li><b>Retention:</b> Retaining existing customers to provide long-term value to your buyers and the business.</li> </ol> <p>Take your marketing to the next level! Dive into our <a href="https://coschedule.com/marketing-strategy/ppc-research" target="_blank" rel="noopener">PPC Research article</a> for data-driven strategies and insights.</p> </div> <h2 id="understanding-the-real-meaning-of-marketing">Understanding The Real Meaning Of Marketing</h2> <p>To further understand this complex promotional process, let’s take a few steps back and break down how marketing is defined.</p> <p><b>Marketing (noun):</b> The sum of all activities including advertising, shipping, storing, and selling that initiates the transfer of goods and services from the producer to the consumer.</p> <p><b>To market (verb):</b> To execute activities that encourage a consumer to purchase a product.</p> <p><b><i>Mercari</i> (Latin origin):</b> “To deal in; to buy; to trade.”</p> <p>Let’s break this down even further.</p> <p>Marketing seeks to <strong>1)</strong> drive profitable customer action by <strong>2)</strong> reaching a defined target audience with <strong>3)</strong> information they find important and valuable. Engaging these audiences with stimulating content allows them to <strong>4)</strong> discover brands, products, and solutions. Promoting this “aha” moment allows the customer to recognize how their lives can be improved by investing in the brand’s product.</p> <div class="list-item"> <ol class="list-item-element"> <li><strong>Drive profitable customer action:</strong> The goal of every marketing campaign is to drive customers to make a purchase or perform an action that the company desires. These acts by consumers obviously benefit the company, but it’s the marketing team’s job to convince the consumers that they are the ones that will benefit most from the transaction.</li> <li><strong>Define the target audience:</strong> The marketing process starts with <a href="/marketing-strategy/marketing-persona" target="_blank" rel="noopener">establishing the target audience</a>. This process aims to single out which demographics will be most likely to purchase the product being advertised. Failure to successfully determine who the marketing message is best suited for will result in the business wasting both time and money on people who are not interested in their product.</li> <li><strong>Provide valuable information:</strong> Once the target audience is defined, the next step is engaging these potential customers to interact and associate with the brand. Creating content that the consumer finds useful or that they can relate to will establish trust between them and the seller. People like to buy from those they know, like, and trust.</li> <li><strong>Customers discovering your brand and product:</strong> After drawing the customer in, it’s imperative to help them understand why they need the product. Compelling marketing campaigns will accurately define their target audience’s problem and demonstrate how their product provides an effective solution and improves the consumer’s life.</li> </ol> </div> <h2 id="what-are-4-definitions-of-marketing-from-experts-">What Are 4 Definitions Of Marketing From Experts?</h2> <h3>Definition #1</h3> <div class="quotation"> <p class="quotation-text">Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user in order to best satisfy consumers and accomplish the firm’s objectives.</p> <p class="quotation-name">– E. Jerome McCarthy – Creator of the 4 Ps of Marketing and author of <em><a href="https://babel.hathitrust.org/cgi/pt?id=inu.30000041584743&view=1up&seq=51" target="_blank" rel="noopener">Basic Marketing: A Managerial Approach</a></em></p> </div> <h3>Definition #2</h3> <div class="quotation"> <p class="quotation-text">Marketing is the messages and/or actions that cause messages and/or actions.</p> <p class="quotation-name">– Jay Baer – President, Convince & Convert. Author with Amber Naslund of <em><a href="https://www.convinceandconvert.com/books-and-ebooks/the-now-revolution/" target="_blank" rel="noopener">The Now Revolution</a></em></p> </div> <p>The meaning of marketing is to pique the interest of potential customers and get them excited about a product. This excitement will initiate a purchase and may also result in the customer spreading the word about the product.</p> <p>If a campaign can capture the attention of one customer in the target audience, chances are they will have friends or colleagues within the same demographic and will share their excitement with these other ideal customers. This can cause a ripple effect, and the business is essentially rewarded with free marketing for their product through <a href="/marketing-terms-definitions/word-of-mouth-marketing" target="_blank" rel="noopener">word-of-mouth</a> advertising.</p> <p>Referrals are a powerful form of advertising as potential customers are able to count on real-life experiences from people they trust. When a company is able to build <a href="/marketing-terms-definitions/brand-loyalty" target="_blank" rel="noopener">brand loyalty</a>, they are able to <a href="/blog/growth-marketing" target="_blank" rel="noopener">grow exponentially</a> by letting their existing customers provide powerful secondary marketing.</p> <h3>Definition #3</h3> <div class="quotation"> <p class="quotation-text">Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.</p> <p class="quotation-name">– Seth Godin – Founder, Akimbo. Author of <i><a href="https://seths.blog/tim/" target="_blank" rel="noopener">This Is Marketing</a></i>. [2]</p> </div> <p>Marketers are essentially <a href="https://www.dictionary.com/browse/salesperson" target="_blank" rel="noopener">salespeople</a>, and this may bring about a slew of negative connotations. Harsh words such as <a href="https://www.thesalesblog.com/blog/how-to-avoid-being-a-slimy-salesperson" target="_blank" rel="noopener">slimy</a>, greedy, or scam-artist are often used to describe those in sales. The general public often believes that people in this line of work are only interested in benefiting themselves.</p> <p>However, Seth Godin argues that marketing requires empathy and a deep understanding of the audience’s problems.</p> <p>Marketing that only serves to create hype around a product will come off as inauthentic, and many of today’s consumers are skeptical when introduced to new products, to begin with.</p> <p>In order to get past these apprehensions and earn a customer’s trust, the marketing team must have a legitimate interest in their customers’ struggles. Consumers want to believe that a brand is genuinely vested in them and will be on their side to help them achieve their dreams.</p> <h3>Definition #4</h3> <div class="quotation"> <p class="quotation-text">Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.</p> <p class="quotation-name">– Steve Jobs, Co-founder, Apple. <a href="https://www.youtube.com/watch?v=4yefGOif2WU" target="_blank" rel="noopener">Speech to Apple Employees</a>, 1997. [3]</p> </div> <p>People in today’s society are bombarded with marketing in all different forms. Sometimes it’s obvious, like when passing dozens of <a href="/marketing-terms-definitions/billboard-marketing" target="_blank" rel="noopener">billboards</a> on a highway, but other times it’s more discrete and strategic. Whether it’s a <a href="/marketing-terms-definitions/facebook-ads" target="_blank" rel="noopener">Facebook ad</a> for a new grill that pops up after leaving Home Depot, or companies offering a free product just for subscribing to their email list, innovations in technology have practically made our lives one continuous commercial.</p> <p>A consumer’s brain can only retain so much information, and with advertisements flooding our minds from all directions, businesses need to be sure they convey a message that they want to be remembered by.</p> <p>The opportunity to capture the attention of a potential customer is rare and will be <a href="https://www.health.com/mind-body/digital-detox" target="_blank" rel="noopener">short-lived</a>, so it’s important to make an impression that lasts beyond the advertisement.</p> <h2 id="what-is-b2b-marketing-">What Is B2B Marketing?</h2> <div class="defined-term"> <p class="defined-term-name">B2B Marketing</p> <p class="defined-term-description"><strong><em>B2B</em> is short for business to business.</strong> <a href="/marketing-terms-definitions/b2b-marketing-2" target="_blank" rel="noopener">This form of marketing</a> involves the promotion and selling of products or services that target businesses and organizations.</p> </div> <p>The valuables being delivered may either be items that are resold by the buying business, or services that can help the company run more efficiently.</p> <p>The target audience in business-to-business marketing will often be the head decision-makers of the company. B2B marketing typically has a more difficult barrier to entry to reach the target audience than other forms of marketing.</p> <p>For example, when <a href="/marketing-terms-definitions/cold-call" target="_blank" rel="noopener">cold calling</a> a business to market services, the business owner will rarely be the person who picks up the phone. Leaving a message for the owner puts the fate of the marketing efforts in the hands of an employee who is not nearly as concerned about the campaign’s goals. Even if the appropriate message does get delivered, business owners are extremely busy and get swarmed by marketing calls and emails daily.</p> <p>Therefore, it’s imperative marketers put together innovative marketing strategies that grab the attention of decision-makers and separate their product or service from the rest of the pack.</p> <h3>What Makes A Good B2B Marketing Plan?</h3> <p>One of the primary focuses of B2B marketing involves another acronym known as <i>ROI</i>, which stands for <i><a href="/marketing-terms-definitions/return-on-investment-roi" target="_blank" rel="noopener">return on investment</a></i>. For a majority of businesses, their main objective is making money.</p> <p>An effective B2B marketing strategy will be able to convince decision-makers in the business that investment into their goods or services will generate more income and improve the business’ bottom line.</p> <h3>Pain Points In Marketing Meaning</h3> <p>Aside from promising to improve finances, a successful B2B marketing plan will be able to uncover the pain points that a business owner or stakeholder has.</p> <p>For example, let’s pretend a company that answers calls and schedules appointments for small businesses is marketing to a local fence contractor.</p> <div class="list-item"> <ol class="list-item-element"> <li><strong>Pain Point:</strong> They discover that the owner is emotional about not having enough time to spend with her family, and her dream is to generate enough revenue to be able to hire more workers and have more time away from her business.</li> <li><strong>Problem-Causing Pain Point:</strong> The marketer explains that the business owner misses out on several potential customers per day because she is too busy installing fences to answer the phone, and this is resulting in the owner leaving thousands of potential dollars on the table.</li> <li><strong>Solution To The Problem:</strong> By having a service that can answer the phone and capture these leads, the owner could land ten more jobs per month, leading to a monthly increase of $30,000 in revenue. This would allow for the contractor to hire more workers and spend more time with her family.</li> </ol> </div> <p>This <a href="/marketing-terms-definitions/marketing-pitch" target="_blank" rel="noopener">pitch</a> identifies the pain point and paints the picture of a brighter future. The marketer not only promises to generate more revenue but explains how their service will be able to provide that, and gives specific numbers to trigger the imagination of the business owner.</p> <p>It demonstrates how unanswered phone calls directly correlate to the owner’s pain point of being unable to spend more time with their family and then further exhibits how their service is the solution to resolving this issue.</p> <h3>Focus On Profits</h3> <p>One can certainly make the argument that B2B marketing is the hardest form of marketing as business owners are typically aware of the usual sales <a href="/marketing-strategy/marketing-tactics" target="_blank" rel="noopener">tactics</a> that marketers attempt.</p> <p>After all, business owners have to apply those same strategies to make sales to their own customers.</p> <p>This is why it’s best to avoid the fluff and get straight to the bottom line of how the products offered will provide value.</p> <p>Decision-makers of a business care less about the complex features of a product and more about whether or not it will make them money.</p> <h2 id="what-is-b2c-marketing-">What Is B2C Marketing?</h2> <div class="defined-term"> <p class="defined-term-name">B2C Marketing</p> <p class="defined-term-description"><strong><i>B2C</i> marketing refers to <i>business-to-consumer</i></strong> advertising. In this case, the business is promoting its product or services for use in the everyday lives of the general population.</p> </div> <p>Clearly, the target market can vary significantly in B2C marketing, which is why market research to determine the ideal demographic is essential.</p> <p>In contrast to B2B marketing, B2C purchases are often more impulsive. Typical consumers aren’t analyzing how a product will affect their bottom line, nor are they having in-depth discussions with others over how the product will impact their life.</p> <h3>The Best B2C Marketing Strategy</h3> <p>All marketing strategies should revolve around solving a problem, and B2C marketing typically promises to provide immediate solutions.</p> <p>Business owners need to be shown how a product can bring their company value, but they typically understand that their purchase is an investment and have their sights set on long-term outcomes and benefits. With B2C selling, buyers are typically searching for products that solve a problem as quickly as possible.</p> <h3>The Power Of Emotional Marketing</h3> <p>With <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/consumer-product-research-statistics/" target="_blank" rel="noopener">less research</a> and more spontaneous purchases, marketers have a much smaller opportunity to prove the effectiveness of their products. This is why B2C marketing aims to <a href="/blog/emotional-content" target="_blank" rel="noopener">trigger an emotion</a> that will elicit an immediate response from consumers.</p> <p>Let’s look at some possible real-life examples of how this is accomplished.</p> <div class="list-item"> <ol class="list-item-element"> <li><strong>Happiness:</strong> A skincare line is selling face wash that promises to get rid of severe acne. The ad shows the transformations from blemished to clear skin, and <a href="/marketing-terms-definitions/social-proof" target="_blank" rel="noopener">users of the product describe</a> how they no longer feel embarrassed of their acne, have more confidence, and are able to live more fulfilling lives.</li> <li><strong>Sadness:</strong> A pet adoption center explains their facility is being overrun with abandoned dogs. Sad music plays in the background as clips of famished and anxious dogs are displayed. The spokesperson states that if the dogs aren’t adopted soon, they may have to be put down.</li> <li><strong>Fear:</strong> A pharmaceutical company features a man who had a blood clot that resulted in a heart attack. The man knew he was at risk but declined going to see his doctor and did not realize the severity of his problem until it was almost too late. Had he been taking the blood thinner advertised and recommended by his doctor, the heart attack would have likely never happened.</li> </ol> </div> <p>While business owners look at ROI from a financial perspective, the average consumer bases their ROI on the <a href="https://www.inc.com/shama-hyder/how-positive-psychology-can-help-us-build-stronger-customer-relationships.html" target="_blank" rel="noopener">positive emotions</a> that the purchase will give them, or perhaps the negative emotions if they don’t make the purchase.</p> <p>Advertisements that can trigger these emotional responses have a greater chance at influencing their target audience and converting the sale.</p> <h2 id="what-is-the-best-definition-of-marketing-">What Is The Best Definition Of Marketing?</h2> <div class="defined-term"> <p class="defined-term-description">Marketing provides value to your tribe so that they provide value to your business.</p> </div> <p>While there may be several different forms, all strategies have the same common goals in mind.</p> <p>Identify the ideal customer, demonstrate how to solve their problems, and develop customer loyalty to keep them coming back for years and years to come.</p> <div class="callout"><strong>Recommended Reading:</strong> <a href="/blog/annual-content-calendar-template" target="_blank" rel="noopener">How To Create An Effective Content Calendar</a></div> <h2 id="what-does-marketing-do-">What Does Marketing Do?</h2> <p>When marketing is strategic, its activities align with a cohesive vision. Marketers often create content and experiences with the goal of influencing lead indicators of profitable customer action.</p> <p><span class="GuideContent_imageWrapper__Aj_2X alignnone wp-image-169286 size-full"><img alt="" width="1361" height="1141" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png?w=3840&q=75"/></span></p> <ol> <li><a href="https://coschedule.com/marketing/types-of-marketing">Types Of Marketing</a>: Marketers leverage many different methodologies to influence profitable customer action across the marketing funnel, including approaches for attracting, converting, and retaining customers. For example, marketers likely have <a href="https://coschedule.com/marketing-strategy/types-of-marketing-strategies">several strategies</a> to influence action across the <a href="https://coschedule.com/marketing-strategy/marketing-funnel">marketing funnel</a>, such as a search engine optimization marketing strategy to acquire website visitors, an email marketing strategy to nurture subscribers toward purchases, and a customer marketing strategy to onboard and retain customers.</li> <li><a href="https://coschedule.com/marketing-strategy/marketing-tactics">Marketing Tactics</a>: Marketers leverage tactics as the actual strategic actions that unify messaging and direct content creation. For example, marketers often publish case studies as part of a product marketing strategy that could take many content formats, such as videos, landing pages, or social media messages.</li> <li><a href="https://coschedule.com/marketing-strategy/marketing-channels">Marketing Channels</a>: Marketers share messages and content to support their tactics and strategies via marketing channels. Channels include search engine results pages, social media networks, email inboxes, and more. Marketers must become experts in delivering the right message to the right audience at the right time via the marketing channels that have the greatest likelihood of influencing their goals.</li> <li><a href="https://coschedule.com/content-marketing/types-of-content">Marketing Content:</a> Marketers create and publish assets and materials that provide relevant, valuable information for their audiences. Content is often part of a tactic that is included in a specific marketing strategy and delivered through a strategically chosen channel. For example, a marketer may create an ad (content) that aligns with a product launch (tactic) that supports a product marketing strategy (strategy) and is published in a magazine (channel).</li> <li><a href="https://coschedule.com/blog/marketing-collateral">Marketing Collateral</a>: Marketers also create sales collateral, which is a genre of content that closely aligns with deep-funnel messaging meant to enable sales teams to land and expand deals.</li> </ol> <p><strong>References</strong></p> <ol> <li style="list-style-type:none"> <ol> <li>Baer, J., & Naslund, A. (2011). <span style="font-style:italic">The now revolution: 7 moves to transform your business to a faster, smarter, and more social</span>. Wiley.</li> <li>Godin, S. (2019). <span style="font-style:italic">This is marketing: You can’t be seen until you learn to see</span>. Essay, Penguin Business.</li> <li>Jobs, S. (n.d.). <span style="font-style:italic">Launch of Apple “Think Differently” Campaign – 1997</span>. Speech.</li> </ol> </li> </ol> <p>This piece was published February 22, 2022. The definition of marketing was revised December 2022 to align with new understanding of types of marketing, types of marketing strategies, marketing tactics, marketing channels, types of content, and marketing collateral.</p> </article><nav class="GuideContent_navButtonGroup__OIWfL"></nav></div></div><div><aside class="GuideAuthor_authorWrapper__FWYIK"><div class="GuideAuthor_authorTitleWrapper__aQHdu"><div class="GuideAuthor_authorImage__fFxL9"><img alt="NathanEllering" loading="lazy" width="74" height="74" decoding="async" data-nimg="1" style="color:transparent;max-width:100%;height:auto" srcSet="https://media.coschedule.com/uploads/2021/11/Nathan_Ellering-1.png?w=96&q=75 1x, https://media.coschedule.com/uploads/2021/11/Nathan_Ellering-1.png?w=256&q=75 2x" src="https://media.coschedule.com/uploads/2021/11/Nathan_Ellering-1.png?w=256&q=75"/></div><div><div class="GuideAuthor_title__1uWnL heading uppercase">Written By</div><div class="GuideAuthor_authorName__zuOc3 heading">Nathan Ellering</div></div></div><div><p class="GuideAuthor_authorBio__tDYcp body">Head of Marketing at CoSchedule. Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.</p></div></aside><div class="GuideChapter_newsletterWrapper__dXvCl"><aside class="NewsletterSignup_newsletterContainer__1CSHp"><div class="NewsletterSignup_wrapper__BItOW"><div class="NewsletterSignup_inner__Lq94z"><h3 class="NewsletterSignup_heading__Ejh66 heading">Join Our Marketing Newsletter!</h3><p class="NewsletterSignup_body__xMZWq body">Get the latest marketing ideas, strategies, and best practices delivered to your inbox every other week.</p></div><button class="NewsletterSignup_button__aVQF2 heading">Sign Up Now</button></div></aside></div></div></main></div><footer class="Footer_footerWrapper__SUEl_"><div class="Footer_footerLayout__cFZQd Footer_showNewsletterSignup__W6Iki"><div class="Footer_footerNewsletterWrapper__3rX__"><aside class="NewsletterSignup_newsletterContainer__1CSHp"><div class="NewsletterSignup_wrapper__BItOW"><div class="NewsletterSignup_inner__Lq94z"><h3 class="NewsletterSignup_heading__Ejh66 heading">Join Our Marketing Newsletter!</h3><p class="NewsletterSignup_body__xMZWq body">Get the latest marketing ideas, strategies, and best practices delivered to your inbox every other week.</p></div><button class="NewsletterSignup_button__aVQF2 heading">Sign Up Now</button></div></aside></div><nav class="Footer_footerLinkSection__GJ6xH"><div><div class="Footer_footerHeading__2zNc3">Products</div><ul><li class="Footer_footerItem__jM4r1"><a title="Learn more about CoSchedule's Social Calendar" class="Footer_footerItemProduct__JgVR_ Footer_footerLink___OKpP" href="/social-calendar"><div class="Footer_footerProductIcon__tZB9a"><img alt="Social Calendar Icon" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/social-cal-dark.019afa7d.webp?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/social-cal-dark.019afa7d.webp?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/social-cal-dark.019afa7d.webp?w=48&q=75"/></div>Social Calendar</a></li><hr class="Footer_footerLineBreak__gw4Ju"/><li class="Footer_footerItem__jM4r1"><a title="Learn more about CoSchedule's Content Calendar" class="Footer_footerItemProduct__JgVR_ Footer_footerLink___OKpP" href="/content-calendar"><div class="Footer_footerProductIcon__tZB9a"><img alt="Content Calendar Icon" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/content-cal-dark.8c947252.webp?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/content-cal-dark.8c947252.webp?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/content-cal-dark.8c947252.webp?w=48&q=75"/></div>Content Calendar</a></li><hr class="Footer_footerLineBreak__gw4Ju"/><li class="Footer_footerItem__jM4r1"><a title="Learn more about CoSchedule's Agency Calendar" class="Footer_footerItemProduct__JgVR_ Footer_footerLink___OKpP" href="/agency-calendar"><div class="Footer_footerProductIcon__tZB9a"><img alt="Agency Calendar Icon" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/agency-cal-icon-dark.11dc5bd0.png?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/agency-cal-icon-dark.11dc5bd0.png?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/agency-cal-icon-dark.11dc5bd0.png?w=48&q=75"/></div>Agency Calendar</a></li><hr class="Footer_footerLineBreak__gw4Ju"/><li class="Footer_footerItem__jM4r1"><a title="Learn more about CoSchedule's Marketing Suite" class="Footer_footerItemProduct__JgVR_ Footer_footerLink___OKpP" href="/marketing-suite"><div class="Footer_footerProductIcon__tZB9a"><img alt="Marketing Suite Icon" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/marketing-suite-dark.ca719031.webp?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/marketing-suite-dark.ca719031.webp?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/marketing-suite-dark.ca719031.webp?w=48&q=75"/></div>Marketing Suite</a></li><li><hr class="Footer_footerLineBreak__gw4Ju"/></li><li class="Footer_footerItem__jM4r1"><a title="Learn more about Hire Mia by CoSchedule" class="Footer_footerItemProduct__JgVR_ Footer_footerLink___OKpP" href="/hire-mia"><img alt="Hire Mia Icon" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" class="Footer_footerProductIcon__tZB9a" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/hire-mia-small.cb277f01.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/hire-mia-small.cb277f01.svg?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/hire-mia-small.cb277f01.svg?w=48&q=75"/>Hire Mia</a></li><li><hr class="Footer_footerLineBreak__gw4Ju"/></li><li class="Footer_footerItem__jM4r1"><a title="Learn more about Headline Studio by CoSchedule" class="Footer_footerItemProduct__JgVR_ Footer_footerLink___OKpP" href="/headline-studio"><img alt="Headline Studio Icon" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" class="Footer_footerProductIcon__tZB9a" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/hs-icon-blue.3fa81841.svg?w=48&q=75"/>Headline Studio</a></li><li><hr class="Footer_footerLineBreak__gw4Ju"/></li><li class="Footer_footerItem__jM4r1"><a title="Learn more about the Actionable Marketing Institute powered by CoSchedule." class="Footer_footerItemProduct__JgVR_ Footer_footerLink___OKpP" href="/actionable-marketing-institute/ami-pro"><img alt="Actionable Marketing Institute Icon" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" class="Footer_footerProductIcon__tZB9a" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/ami-logo-color.1bd88ad9.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/ami-logo-color.1bd88ad9.svg?w=48&q=75 2x" src="https://images.coschedule.com/_next/static/media/ami-logo-color.1bd88ad9.svg?w=48&q=75"/>Actionable Marketing Institute</a></li></ul></div><div><div class="Footer_footerHeading__2zNc3">Why CoSchedule</div><ul><li class="Footer_footerItem__jM4r1"><a title="Customer Stories" class="Footer_footerLink___OKpP" href="/customer-stories">Customer Stories</a></li><li class="Footer_footerItem__jM4r1"><a title="Product Support" class="Footer_footerLink___OKpP" href="/support">Support</a></li><li class="Footer_footerItem__jM4r1"><a title="Product Announcements" class="Footer_footerLink___OKpP" href="/announcements">Product Announcements</a></li><li class="Footer_footerItem__jM4r1"><a title="Pricing" class="Footer_footerLink___OKpP" href="/pricing">Pricing</a></li><li class="Footer_footerItem__jM4r1"><a title="Popular Use Cases" class="Footer_footerLink___OKpP" href="/uses">Popular Use Cases</a></li></ul></div><div><div class="Footer_footerHeading__2zNc3">Company</div><ul><li class="Footer_footerItem__jM4r1"><a title="About" class="Footer_footerLink___OKpP" href="/about">About</a></li><li class="Footer_footerItem__jM4r1"><a title="Jobs" class="Footer_footerLink___OKpP" href="/jobs">Jobs</a></li><li class="Footer_footerItem__jM4r1"><a title="Press" class="Footer_footerLink___OKpP" href="/press">Press</a></li><li class="Footer_footerItem__jM4r1"><a title="Contact Us" class="Footer_footerLink___OKpP" href="/support/contact">Contact Us</a></li><li class="Footer_footerItem__jM4r1"><a title="Affiliate Program" class="Footer_footerLink___OKpP" href="/blog/coschedule-affiliate">Affiliate Program</a></li></ul></div><div><div class="Footer_footerHeading__2zNc3">Resources</div><ul><li class="Footer_footerItem__jM4r1"><a title="Go to the Marketing Blog" class="Footer_footerLink___OKpP" href="/blog">Marketing Blog</a></li><li class="Footer_footerItem__jM4r1"><a title="See all CoSchedule Guides" class="Footer_footerLink___OKpP" href="/guide">CoSchedule Guide</a></li><li class="Footer_footerItem__jM4r1"><a title="Read the 2022 Marketing Strategy Trend Report" class="Footer_footerLink___OKpP" href="/marketing-statistics">Marketing Strategy Report</a></li><li class="Footer_footerItem__jM4r1"><a title="See the Agile Marketing Guide" class="Footer_footerLink___OKpP" href="/agile-marketing-guide">Agile Marketing Guide</a></li></ul></div><div><div class="Footer_footerHeading__2zNc3">Topic Libraries</div><ul><li class="Footer_footerItem__jM4r1"><a title="Go to the Marketing Hub" class="Footer_footerLink___OKpP" href="/marketing">Marketing</a></li><li class="Footer_footerItem__jM4r1"><a title="Go to the Marketing Ideas Hub" class="Footer_footerLink___OKpP" href="/marketing-ideas">Marketing Ideas</a></li><li class="Footer_footerItem__jM4r1"><a title="Go to the Marketing Strategy Hub" class="Footer_footerLink___OKpP" href="/marketing-strategy">Marketing Strategy</a></li><li class="Footer_footerItem__jM4r1"><a title="Go to the Content Marketing Hub" class="Footer_footerLink___OKpP" href="/content-marketing">Content Marketing</a></li><li class="Footer_footerItem__jM4r1"><a title="Go to the AI Marketing Hub" class="Footer_footerLink___OKpP" href="/ai-marketing">AI Marketing</a></li><li class="Footer_footerItem__jM4r1"><a title="Go to the Social Media Marketing Hub" class="Footer_footerLink___OKpP" href="/social-media-marketing">Social Media Marketing</a></li><li class="Footer_footerItem__jM4r1"><a title="Go to the Headline Hub" class="Footer_footerLink___OKpP" href="/headlines">Headline Hub</a></li></ul></div><div><div class="Footer_footerHeading__2zNc3">Tools</div><ul><li class="Footer_footerItem__jM4r1"><a title="Get started with AI Writing Tools" class="Footer_footerLink___OKpP" href="/ai-writing-tools">AI Writing Tools</a></li><li class="Footer_footerItem__jM4r1"><a title="Get started with Headline Analyzer" class="Footer_footerLink___OKpP" href="/headline-analyzer">Headline Analyzer</a></li><li class="Footer_footerItem__jM4r1"><a title="Get started with the Email Subject Line Tester" class="Footer_footerLink___OKpP" href="/email-subject-line-tester">Email Subject Line Tester</a></li><li class="Footer_footerItem__jM4r1"><a title="Get started with the Social Message Optimizer" class="Footer_footerLink___OKpP" href="/social-message-optimizer">Social Message Optimizer</a></li><li class="Footer_footerItem__jM4r1"><a title="Get started with the marketing Dictionary" class="Footer_footerLink___OKpP" href="/marketing-terms-definitions">Marketing Dictionary</a></li><li class="Footer_footerItem__jM4r1"><a title="Get started with the title Generator" class="Footer_footerLink___OKpP" href="/ai-youtube-title-generator">Title Generator</a></li></ul></div></nav><div class="Footer_footerLogoSection__VHJpc"><div class="Footer_footerLogoWrapper__xHsTP"><a title="Go to the CoSchedule Homepage" target="_blank" class="Footer_footerLogo__pZQJr" href="/"><img alt="CoSchedule" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/cos-logo-icon.65099e70.svg?w=64&q=75 1x, https://images.coschedule.com/_next/static/media/cos-logo-icon.65099e70.svg?w=128&q=75 2x" src="https://images.coschedule.com/_next/static/media/cos-logo-icon.65099e70.svg?w=128&q=75"/></a><a title="Sign Up for CoSchedule" class="Footer_footerLink___OKpP Footer_footerLogoLink__Z45OL" href="/signup">Sign Up</a><a title="Request A Demo" class="Footer_footerLink___OKpP Footer_footerLogoLink__Z45OL" href="/product-demo">Request A Demo</a><a href="https://app.coschedule.com" title="Sign in to CoSchedule" class="Footer_footerLink___OKpP Footer_footerLogoLink__Z45OL">Sign In</a><div class="Footer_footerBadges__h1x6k"><div><img alt="G2 High Performer Spring 2022" loading="lazy" width="46" height="60" decoding="async" data-nimg="1" style="color:transparent;max-width:100%;height:auto" srcSet="https://images.coschedule.com/_next/static/media/g2crowd-badge-spring2023.74cbbd2f.png?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/g2crowd-badge-spring2023.74cbbd2f.png?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/g2crowd-badge-spring2023.74cbbd2f.png?w=96&q=75"/></div><div><img alt="Gartner Magic Quadrant" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" style="color:transparent;max-width:100%;height:auto" srcSet="https://images.coschedule.com/_next/static/media/gartner-badge.ea64389f.png?w=64&q=75 1x, https://images.coschedule.com/_next/static/media/gartner-badge.ea64389f.png?w=128&q=75 2x" src="https://images.coschedule.com/_next/static/media/gartner-badge.ea64389f.png?w=128&q=75"/></div><div><img alt="Forbes Advisor Best of 2022 - Project Management Software" loading="lazy" width="42" height="50" decoding="async" data-nimg="1" style="color:transparent;max-width:100%;height:auto" srcSet="https://images.coschedule.com/_next/static/media/forbes-badge.c5d59413.png?w=48&q=75 1x, https://images.coschedule.com/_next/static/media/forbes-badge.c5d59413.png?w=96&q=75 2x" src="https://images.coschedule.com/_next/static/media/forbes-badge.c5d59413.png?w=96&q=75"/></div></div></div></div><div class="Footer_footerBottomSection__oHsf5"><div><p class="Footer_footerCopyright__PCFNg">© Copyright 2025, all rights reserved. See our <a class="Footer_footerCopyrightLink__IlOIU" href="/terms">Terms & Policies</a></p></div><div><div class="Footer_footerSocialWrapper__xO9dl"><a href="https://www.g2.com/products/coschedule-marketing-suite/reviews" target="_blank" title="CoSchedule on G2" rel="noopener noreferrer" class="Footer_footerSocialIcon__gcnBK"><img alt="G2Crowd" loading="lazy" width="144" height="147" decoding="async" data-nimg="1" class="Footer_footerSocialLogo__RRzJS" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/g2crowd.66167b1f.svg?w=256&q=75 1x, https://images.coschedule.com/_next/static/media/g2crowd.66167b1f.svg?w=384&q=75 2x" src="https://images.coschedule.com/_next/static/media/g2crowd.66167b1f.svg?w=384&q=75"/></a><a href="https://www.facebook.com/coschedule" target="_blank" title="CoSchedule on Facebook" rel="noopener noreferrer" class="Footer_footerSocialIcon__gcnBK"><img alt="Facebook" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="Footer_footerSocialLogo__RRzJS" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/facebook.1a69e52c.svg?w=16&q=75 1x, https://images.coschedule.com/_next/static/media/facebook.1a69e52c.svg?w=32&q=75 2x" src="https://images.coschedule.com/_next/static/media/facebook.1a69e52c.svg?w=32&q=75"/></a><a href="https://twitter.com/coschedule" target="_blank" title="CoSchedule on Twitter" rel="noopener noreferrer" class="Footer_footerSocialIcon__gcnBK"><img alt="Twitter" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="Footer_footerSocialLogo__RRzJS" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/twitter.cb27757e.svg?w=16&q=75 1x, https://images.coschedule.com/_next/static/media/twitter.cb27757e.svg?w=32&q=75 2x" src="https://images.coschedule.com/_next/static/media/twitter.cb27757e.svg?w=32&q=75"/></a><a href="https://www.linkedin.com/company/coschedule" target="_blank" title="CoSchedule on LinkedIn" rel="noopener noreferrer" class="Footer_footerSocialIcon__gcnBK"><img alt="LinkedIn" loading="lazy" width="448" height="448" decoding="async" data-nimg="1" class="Footer_footerSocialLogo__RRzJS" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/linkedin.23f284a4.svg?w=640&q=75 1x, https://images.coschedule.com/_next/static/media/linkedin.23f284a4.svg?w=1080&q=75 2x" src="https://images.coschedule.com/_next/static/media/linkedin.23f284a4.svg?w=1080&q=75"/></a><a href="https://www.pinterest.com/coschedule/" target="_blank" title="CoSchedule on Pinterest" rel="noopener noreferrer" class="Footer_footerSocialIcon__gcnBK"><img alt="Pinterest" loading="lazy" width="496" height="512" decoding="async" data-nimg="1" class="Footer_footerSocialLogo__RRzJS" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/pinterest.bbc0add5.svg?w=640&q=75 1x, https://images.coschedule.com/_next/static/media/pinterest.bbc0add5.svg?w=1080&q=75 2x" src="https://images.coschedule.com/_next/static/media/pinterest.bbc0add5.svg?w=1080&q=75"/></a><a href="https://www.instagram.com/coschedule/" target="_blank" title="CoSchedule on Instagram" rel="noopener noreferrer" class="Footer_footerSocialIcon__gcnBK"><img alt="Instagram" loading="lazy" width="448" height="512" decoding="async" data-nimg="1" class="Footer_footerSocialLogo__RRzJS" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/instagram.7b3970b9.svg?w=640&q=75 1x, https://images.coschedule.com/_next/static/media/instagram.7b3970b9.svg?w=1080&q=75 2x" src="https://images.coschedule.com/_next/static/media/instagram.7b3970b9.svg?w=1080&q=75"/></a></div></div></div></div></footer></div><div class="LiveChatInitiator_chatContainer__m6fyO"><div class="LiveChatInitiator_chatButton__MaZVY"><img alt="Live Chat" loading="lazy" width="30" height="30" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.coschedule.com/_next/static/media/livechat.ee4a770c.svg?w=32&q=75 1x, https://images.coschedule.com/_next/static/media/livechat.ee4a770c.svg?w=64&q=75 2x" src="https://images.coschedule.com/_next/static/media/livechat.ee4a770c.svg?w=64&q=75"/></div></div><div id="modal-mount"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"page":{"meta":{"title":"What Is Marketing? The Fundamentals Every Marketer Should Know","description":"Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals.","canonical":"https://website-cms.coschedule.com/marketing","robots":{"index":"index","follow":"follow","maxImagePreview":"max-image-preview:large","maxSnippet":"max-snippet:-1","maxVideoPreview":"max-video-preview:-1"},"ogType":"article","ogTitle":"Marketing","ogDescription":"Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals.","ogSiteName":"CoSchedule Blog","ogImage":{"width":1360,"height":570,"url":"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png"},"ogArticleAuthor":"","ogPublisher":"https://www.facebook.com/coschedule","ogArticlePublisher":"https://www.facebook.com/coschedule","articlePublishedTime":"","articleModifiedTime":"2024-12-27T16:13:42+00:00","twitterCard":"summary_large_image","twitterCreator":"","twitterImage":"","twitterDescription":"","twitterTitle":"","estReadingTime":"0","schema":{"raw":"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://website-cms.coschedule.com/marketing\",\"url\":\"https://website-cms.coschedule.com/marketing\",\"name\":\"What Is Marketing? The Fundamentals Every Marketer Should Know\",\"isPartOf\":{\"@id\":\"https://website-cms.coschedule.com/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://website-cms.coschedule.com/marketing#primaryimage\"},\"image\":{\"@id\":\"https://website-cms.coschedule.com/marketing#primaryimage\"},\"thumbnailUrl\":\"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png\",\"datePublished\":\"2022-12-07T14:00:14+00:00\",\"dateModified\":\"2024-12-27T16:13:42+00:00\",\"description\":\"Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals.\",\"breadcrumb\":{\"@id\":\"https://website-cms.coschedule.com/marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://website-cms.coschedule.com/marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://website-cms.coschedule.com/marketing#primaryimage\",\"url\":\"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png\",\"contentUrl\":\"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Featured-Image.png\",\"width\":1360,\"height\":570},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://website-cms.coschedule.com/marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://website-cms.coschedule.com/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://website-cms.coschedule.com/#website\",\"url\":\"https://website-cms.coschedule.com/\",\"name\":\"CoSchedule Blog\",\"description\":\"The Ultimate Marketing Blog\",\"publisher\":{\"@id\":\"https://website-cms.coschedule.com/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://website-cms.coschedule.com/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https://website-cms.coschedule.com/#organization\",\"name\":\"CoSchedule\",\"url\":\"https://website-cms.coschedule.com/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://website-cms.coschedule.com/#/schema/logo/image/\",\"url\":\"https://media.coschedule.com/uploads/2021/11/cos-logo.png\",\"contentUrl\":\"https://media.coschedule.com/uploads/2021/11/cos-logo.png\",\"width\":471,\"height\":107,\"caption\":\"CoSchedule\"},\"image\":{\"@id\":\"https://website-cms.coschedule.com/#/schema/logo/image/\"},\"sameAs\":[\"https://www.facebook.com/coschedule\",\"https://x.com/coschedule\",\"https://www.instagram.com/coschedule/\",\"https://www.linkedin.com/company/coschedule\",\"http://pinterest.com/coschedule\",\"https://www.youtube.com/user/coschedule\"]}]}"}},"uri":"/marketing","menuOrder":null,"status":"publish","modified":"2024-12-27T10:13:42","date":"2022-12-07T08:00:14","parentId":null,"parent":null,"databaseId":156269,"guide":{"crossLinkedContent":[],"content":"\u003cp\u003eThe case can be made that a business will only ever be as successful as its \u003ca href=\"/marketing-strategy\" target=\"_blank\" rel=\"noopener\"\u003emarketing strategy\u003c/a\u003e. A business may provide the best service in town, \u003ci\u003ebut if nobody knows about it,\u003c/i\u003e the company will never be able to turn a \u003ca href=\"https://coschedule.com/marketing-terms-definitions/profit\" target=\"_blank\" rel=\"noopener\"\u003eprofit\u003c/a\u003e and sustain itself.\u003c/p\u003e\n\u003cp\u003eMarketing raises awareness among consumers of a business\u0026#8217;s goods and services, and this involves much more than aimlessly displaying \u003ca href=\"https://coschedule.com/marketing-terms-definitions/advertising\" target=\"_blank\" rel=\"noopener\"\u003eadvertisements\u003c/a\u003e. Marketing has taken on new meaning as it continues to be innovated to keep up with our fast-paced society.\u003c/p\u003e\n\u003cp\u003eFiguring out the right marketing approach is often the sole difference between a successful and a failing business.\u003c/p\u003e\n\u003cp\u003e[table of contents]\u003c/p\u003e\n\u003ch2\u003eWhat Is Marketing?\u003c/h2\u003e\n\u003cp\u003eTo put it simply, marketing is a series of \u003ca href=\"https://coschedule.com/marketing-strategy/types-of-marketing-strategies\"\u003estrategies\u003c/a\u003e and different actions that can produce profits for a business or company. With the help of marketing, businesses draw prospective customers’ \u003cspan style=\"font-weight: bold;\"\u003eattention\u003c/span\u003e to the product or services. Marketing also motivates prospective customers to take \u003cspan style=\"font-weight: bold;\"\u003eaction\u003c/span\u003e and purchase these services and products.\u003c/p\u003e\n\u003cp\u003eMarketing encompasses a multitude of activities that create, communicate, deliver, and exchange different offers for clients in the hopes of increasing sales and other profitable actions on behalf of customers.\u003c/p\u003e\n\u003cdiv class=\"defined-term\"\u003e\n\u003cp class=\"defined-term-name\"\u003eMarketing Definition\u003c/p\u003e\n\u003cp class=\"defined-term-description\"\u003eMarketing exists to \u003cstrong\u003edrive profitable customer action\u003c/strong\u003e through \u003cstrong\u003eproduct\u003c/strong\u003e and market research, \u003cstrong\u003epricing\u003c/strong\u003e analysis, \u003cstrong\u003edistribution, promotion, packaging,\u003c/strong\u003e and \u003cstrong\u003epositioning.\u003c/strong\u003e Marketing prompts target audience \u003cstrong\u003eattention,\u003c/strong\u003e generates product \u003cstrong\u003einterest\u003c/strong\u003e and demand, influences product \u003cstrong\u003edesire,\u003c/strong\u003e and persuades \u003cstrong\u003eaction.\u003c/strong\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eThese concepts are commonly known as the \u003ca href=\"https://coschedule.com/marketing/marketing-mix\"\u003emarketing mix (the Ps of marketing)\u003c/a\u003e and the \u003ca href=\"https://coschedule.com/marketing/purpose-of-marketing\"\u003eAIDA model (attention, interest, desire, action)\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIn practice, marketing often primarily focuses on creating \u003cspan style=\"font-weight: bold;\"\u003erelevant, valuable content and experiences\u003c/span\u003e to promote a business’s products to its ideal target audience. Marketing is responsible for \u003cspan style=\"font-weight: bold;\"\u003eattracting, converting, and retaining\u003c/span\u003e long-term, successful customers. This means marketing influences all areas of the sales funnel.\u003c/p\u003e\n\u003cp\u003eMarketing not only \u003cstrong\u003ecreates awareness\u003c/strong\u003e of the brand but also \u003cstrong\u003einfluences consumers\u003c/strong\u003e to take action and make a purchase.\u003c/p\u003e\n\u003cp\u003eTo easily analyze the fundamentals of marketing, we can break it down into the \u003ca href=\"https://coschedule.com/marketing/marketing-mix\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003e4 Ps of marketing\u003c/strong\u003e\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"list-item\"\u003e\n\u003cp class=\"list-item-name\"\u003e4 Ps Of Marketing\u003c/p\u003e\n\u003col class=\"list-item-element\"\u003e\n\u003cli\u003e\u003cstrong\u003eProduct:\u003c/strong\u003e Either a physical commodity or beneficial service that a company sells. Marketers determine how a product will satisfy the customer\u0026#8217;s needs, the variations of the product needed to satisfy those needs, and how it will be branded.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Successful products aren\u0026#8217;t simply assigned a price that sounds right. The marketer determines what price will earn the company the highest profit margin while also maintaining the most value for the consumer. They analyze price points that may have been established by competition and modulate when discounts will be beneficial.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003ePlace:\u003c/strong\u003e Where does the product need to be distributed to get in front of the ideal buyer? Marketers need to discover the right distribution channels and know how to access them.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003ePromotion:\u003c/strong\u003e Creating the message the company wants to be delivered for the product and deciding where and when that message should be advertised to capture the most eyes in the target market.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003cp\u003eAt a high level, marketing includes:\u003c/p\u003e\n\u003cdiv class=\"list-item\"\u003e\n\u003col class=\"list-item-element\"\u003e\n\u003cli\u003e\u003cb\u003eTargeting:\u003c/b\u003e Researching the \u003ca href=\"/blog/how-to-find-your-target-audience\" target=\"_blank\" rel=\"noopener\"\u003etarget market\u003c/a\u003e, \u003ca href=\"/marketing-terms-definitions/buyer-persona\" target=\"_blank\" rel=\"noopener\"\u003eideal buyer\u003c/a\u003e, their buying processes and behaviors, competition, and promotional methods to stand out and reach their niche audiences.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eBranding:\u003c/b\u003e Differentiating the business and its products or services from competitors with unique marketing design and \u003ca href=\"/marketing-strategy/brand-voice\" target=\"blank\"\u003evoice\u003c/a\u003e to connect deeply with the ideal buyer.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eConversion:\u003c/b\u003e Optimizing the entire \u003ca href=\"/blog/sales-funnel-examples\" target=\"_blank\" rel=\"noopener\"\u003esales\u003c/a\u003e and \u003ca href=\"/marketing-strategy/marketing-funnel\" target=\"_blank\" rel=\"noopener\"\u003emarketing funnel\u003c/a\u003e from unknown target audience members to actual buyers.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eRetention:\u003c/b\u003e Retaining existing customers to provide long-term value to your buyers and the business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eTake your marketing to the next level! Dive into our \u003ca href=\"https://coschedule.com/marketing-strategy/ppc-research\" target=\"_blank\" rel=\"noopener\"\u003ePPC Research article\u003c/a\u003e for data-driven strategies and insights.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2\u003eUnderstanding The Real Meaning Of Marketing\u003c/h2\u003e\n\u003cp\u003eTo further understand this complex promotional process, let\u0026#8217;s take a few steps back and break down how marketing is defined.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eMarketing (noun):\u003c/b\u003e The sum of all activities including advertising, shipping, storing, and selling that initiates the transfer of goods and services from the producer to the consumer.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eTo market (verb):\u003c/b\u003e To execute activities that encourage a consumer to purchase a product.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eMercari\u003c/i\u003e (Latin origin):\u003c/b\u003e \u0026#8220;To deal in; to buy; to trade.”\u003c/p\u003e\n\u003cp\u003eLet’s break this down even further.\u003c/p\u003e\n\u003cp\u003eMarketing seeks to \u003cstrong\u003e1)\u003c/strong\u003e drive profitable customer action by \u003cstrong\u003e2)\u003c/strong\u003e reaching a defined target audience with \u003cstrong\u003e3)\u003c/strong\u003e information they find important and valuable. Engaging these audiences with stimulating content allows them to \u003cstrong\u003e4)\u003c/strong\u003e discover brands, products, and solutions. Promoting this \u0026#8220;aha\u0026#8221; moment allows the customer to recognize how their lives can be improved by investing in the brand\u0026#8217;s product.\u003c/p\u003e\n\u003cdiv class=\"list-item\"\u003e\n\u003col class=\"list-item-element\"\u003e\n\u003cli\u003e\u003cstrong\u003eDrive profitable customer action:\u003c/strong\u003e The goal of every marketing campaign is to drive customers to make a purchase or perform an action that the company desires. These acts by consumers obviously benefit the company, but it\u0026#8217;s the marketing team\u0026#8217;s job to convince the consumers that they are the ones that will benefit most from the transaction.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eDefine the target audience:\u003c/strong\u003e The marketing process starts with \u003ca href=\"/marketing-strategy/marketing-persona\" target=\"_blank\" rel=\"noopener\"\u003eestablishing the target audience\u003c/a\u003e. This process aims to single out which demographics will be most likely to purchase the product being advertised. Failure to successfully determine who the marketing message is best suited for will result in the business wasting both time and money on people who are not interested in their product.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eProvide valuable information:\u003c/strong\u003e Once the target audience is defined, the next step is engaging these potential customers to interact and associate with the brand. Creating content that the consumer finds useful or that they can relate to will establish trust between them and the seller. People like to buy from those they know, like, and trust.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomers discovering your brand and product:\u003c/strong\u003e After drawing the customer in, it\u0026#8217;s imperative to help them understand why they need the product. Compelling marketing campaigns will accurately define their target audience\u0026#8217;s problem and demonstrate how their product provides an effective solution and improves the consumer\u0026#8217;s life.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003ch2\u003eWhat Are 4 Definitions Of Marketing From Experts?\u003c/h2\u003e\n\u003ch3\u003eDefinition #1\u003c/h3\u003e\n\u003cdiv class=\"quotation\"\u003e\n\u003cp class=\"quotation-text\"\u003eMarketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user in order to best satisfy consumers and accomplish the firm\u0026#8217;s objectives.\u003c/p\u003e\n\u003cp class=\"quotation-name\"\u003e\u0026#8211; E. Jerome McCarthy – Creator of the 4 Ps of Marketing and author of \u003cem\u003e\u003ca href=\"https://babel.hathitrust.org/cgi/pt?id=inu.30000041584743\u0026amp;view=1up\u0026amp;seq=51\" target=\"_blank\" rel=\"noopener\"\u003eBasic Marketing: A Managerial Approach\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eDefinition #2\u003c/h3\u003e\n\u003cdiv class=\"quotation\"\u003e\n\u003cp class=\"quotation-text\"\u003eMarketing is the messages and/or actions that cause messages and/or actions.\u003c/p\u003e\n\u003cp class=\"quotation-name\"\u003e\u0026#8211; Jay Baer – President, Convince \u0026amp; Convert. Author with Amber Naslund of \u003cem\u003e\u003ca href=\"https://www.convinceandconvert.com/books-and-ebooks/the-now-revolution/\" target=\"_blank\" rel=\"noopener\"\u003eThe Now Revolution\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eThe meaning of marketing is to pique the interest of potential customers and get them excited about a product. This excitement will initiate a purchase and may also result in the customer spreading the word about the product.\u003c/p\u003e\n\u003cp\u003eIf a campaign can capture the attention of one customer in the target audience, chances are they will have friends or colleagues within the same demographic and will share their excitement with these other ideal customers. This can cause a ripple effect, and the business is essentially rewarded with free marketing for their product through \u003ca href=\"/marketing-terms-definitions/word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\"\u003eword-of-mouth\u003c/a\u003e advertising.\u003c/p\u003e\n\u003cp\u003eReferrals are a powerful form of advertising as potential customers are able to count on real-life experiences from people they trust. When a company is able to build \u003ca href=\"/marketing-terms-definitions/brand-loyalty\" target=\"_blank\" rel=\"noopener\"\u003ebrand loyalty\u003c/a\u003e, they are able to \u003ca href=\"/blog/growth-marketing\" target=\"_blank\" rel=\"noopener\"\u003egrow exponentially\u003c/a\u003e by letting their existing customers provide powerful secondary marketing.\u003c/p\u003e\n\u003ch3\u003eDefinition #3\u003c/h3\u003e\n\u003cdiv class=\"quotation\"\u003e\n\u003cp class=\"quotation-text\"\u003eMarketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.\u003c/p\u003e\n\u003cp class=\"quotation-name\"\u003e\u0026#8211; Seth Godin – Founder, Akimbo. Author of \u003ci\u003e\u003ca href=\"https://seths.blog/tim/\" target=\"_blank\" rel=\"noopener\"\u003eThis Is Marketing\u003c/a\u003e\u003c/i\u003e. [2]\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eMarketers are essentially \u003ca href=\"https://www.dictionary.com/browse/salesperson\" target=\"_blank\" rel=\"noopener\"\u003esalespeople\u003c/a\u003e, and this may bring about a slew of negative connotations. Harsh words such as \u003ca href=\"https://www.thesalesblog.com/blog/how-to-avoid-being-a-slimy-salesperson\" target=\"_blank\" rel=\"noopener\"\u003eslimy\u003c/a\u003e, greedy, or scam-artist are often used to describe those in sales. The general public often believes that people in this line of work are only interested in benefiting themselves.\u003c/p\u003e\n\u003cp\u003eHowever, Seth Godin argues that marketing requires empathy and a deep understanding of the audience\u0026#8217;s problems.\u003c/p\u003e\n\u003cp\u003eMarketing that only serves to create hype around a product will come off as inauthentic, and many of today\u0026#8217;s consumers are skeptical when introduced to new products, to begin with.\u003c/p\u003e\n\u003cp\u003eIn order to get past these apprehensions and earn a customer\u0026#8217;s trust, the marketing team must have a legitimate interest in their customers’ struggles. Consumers want to believe that a brand is genuinely vested in them and will be on their side to help them achieve their dreams.\u003c/p\u003e\n\u003ch3\u003eDefinition #4\u003c/h3\u003e\n\u003cdiv class=\"quotation\"\u003e\n\u003cp class=\"quotation-text\"\u003eMarketing is about values. It\u0026#8217;s a complicated and noisy world, and we\u0026#8217;re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.\u003c/p\u003e\n\u003cp class=\"quotation-name\"\u003e\u0026#8211; Steve Jobs, Co-founder, Apple. \u003ca href=\"https://www.youtube.com/watch?v=4yefGOif2WU\" target=\"_blank\" rel=\"noopener\"\u003eSpeech to Apple Employees\u003c/a\u003e, 1997. [3]\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003ePeople in today\u0026#8217;s society are bombarded with marketing in all different forms. Sometimes it\u0026#8217;s obvious, like when passing dozens of \u003ca href=\"/marketing-terms-definitions/billboard-marketing\" target=\"_blank\" rel=\"noopener\"\u003ebillboards\u003c/a\u003e on a highway, but other times it\u0026#8217;s more discrete and strategic. Whether it\u0026#8217;s a \u003ca href=\"/marketing-terms-definitions/facebook-ads\" target=\"_blank\" rel=\"noopener\"\u003eFacebook ad\u003c/a\u003e for a new grill that pops up after leaving Home Depot, or companies offering a free product just for subscribing to their email list, innovations in technology have practically made our lives one continuous commercial.\u003c/p\u003e\n\u003cp\u003eA consumer\u0026#8217;s brain can only retain so much information, and with advertisements flooding our minds from all directions, businesses need to be sure they convey a message that they want to be remembered by.\u003c/p\u003e\n\u003cp\u003eThe opportunity to capture the attention of a potential customer is rare and will be \u003ca href=\"https://www.health.com/mind-body/digital-detox\" target=\"_blank\" rel=\"noopener\"\u003eshort-lived\u003c/a\u003e, so it\u0026#8217;s important to make an impression that lasts beyond the advertisement.\u003c/p\u003e\n\u003ch2\u003eWhat Is B2B Marketing?\u003c/h2\u003e\n\u003cdiv class=\"defined-term\"\u003e\n\u003cp class=\"defined-term-name\"\u003eB2B Marketing\u003c/p\u003e\n\u003cp class=\"defined-term-description\"\u003e\u003cstrong\u003e\u003cem\u003eB2B\u003c/em\u003e is short for business to business.\u003c/strong\u003e \u003ca href=\"/marketing-terms-definitions/b2b-marketing-2\" target=\"_blank\" rel=\"noopener\"\u003eThis form of marketing\u003c/a\u003e involves the promotion and selling of products or services that target businesses and organizations.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eThe valuables being delivered may either be items that are resold by the buying business, or services that can help the company run more efficiently.\u003c/p\u003e\n\u003cp\u003eThe target audience in business-to-business marketing will often be the head decision-makers of the company. B2B marketing typically has a more difficult barrier to entry to reach the target audience than other forms of marketing.\u003c/p\u003e\n\u003cp\u003eFor example, when \u003ca href=\"/marketing-terms-definitions/cold-call\" target=\"_blank\" rel=\"noopener\"\u003ecold calling\u003c/a\u003e a business to market services, the business owner will rarely be the person who picks up the phone. Leaving a message for the owner puts the fate of the marketing efforts in the hands of an employee who is not nearly as concerned about the campaign\u0026#8217;s goals. Even if the appropriate message does get delivered, business owners are extremely busy and get swarmed by marketing calls and emails daily.\u003c/p\u003e\n\u003cp\u003eTherefore, it\u0026#8217;s imperative marketers put together innovative marketing strategies that grab the attention of decision-makers and separate their product or service from the rest of the pack.\u003c/p\u003e\n\u003ch3\u003eWhat Makes A Good B2B Marketing Plan?\u003c/h3\u003e\n\u003cp\u003eOne of the primary focuses of B2B marketing involves another acronym known as \u003ci\u003eROI\u003c/i\u003e, which stands for \u003ci\u003e\u003ca href=\"/marketing-terms-definitions/return-on-investment-roi\" target=\"_blank\" rel=\"noopener\"\u003ereturn on investment\u003c/a\u003e\u003c/i\u003e. For a majority of businesses, their main objective is making money.\u003c/p\u003e\n\u003cp\u003eAn effective B2B marketing strategy will be able to convince decision-makers in the business that investment into their goods or services will generate more income and improve the business\u0026#8217; bottom line.\u003c/p\u003e\n\u003ch3\u003ePain Points In Marketing Meaning\u003c/h3\u003e\n\u003cp\u003eAside from promising to improve finances, a successful B2B marketing plan will be able to uncover the pain points that a business owner or stakeholder has.\u003c/p\u003e\n\u003cp\u003eFor example, let\u0026#8217;s pretend a company that answers calls and schedules appointments for small businesses is marketing to a local fence contractor.\u003c/p\u003e\n\u003cdiv class=\"list-item\"\u003e\n\u003col class=\"list-item-element\"\u003e\n\u003cli\u003e\u003cstrong\u003ePain Point:\u003c/strong\u003e They discover that the owner is emotional about not having enough time to spend with her family, and her dream is to generate enough revenue to be able to hire more workers and have more time away from her business.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eProblem-Causing Pain Point:\u003c/strong\u003e The marketer explains that the business owner misses out on several potential customers per day because she is too busy installing fences to answer the phone, and this is resulting in the owner leaving thousands of potential dollars on the table.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eSolution To The Problem:\u003c/strong\u003e By having a service that can answer the phone and capture these leads, the owner could land ten more jobs per month, leading to a monthly increase of $30,000 in revenue. This would allow for the contractor to hire more workers and spend more time with her family.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003cp\u003eThis \u003ca href=\"/marketing-terms-definitions/marketing-pitch\" target=\"_blank\" rel=\"noopener\"\u003epitch\u003c/a\u003e identifies the pain point and paints the picture of a brighter future. The marketer not only promises to generate more revenue but explains how their service will be able to provide that, and gives specific numbers to trigger the imagination of the business owner.\u003c/p\u003e\n\u003cp\u003eIt demonstrates how unanswered phone calls directly correlate to the owner\u0026#8217;s pain point of being unable to spend more time with their family and then further exhibits how their service is the solution to resolving this issue.\u003c/p\u003e\n\u003ch3\u003eFocus On Profits\u003c/h3\u003e\n\u003cp\u003eOne can certainly make the argument that B2B marketing is the hardest form of marketing as business owners are typically aware of the usual sales \u003ca href=\"/marketing-strategy/marketing-tactics\" target=\"_blank\" rel=\"noopener\"\u003etactics\u003c/a\u003e that marketers attempt.\u003c/p\u003e\n\u003cp\u003eAfter all, business owners have to apply those same strategies to make sales to their own customers.\u003c/p\u003e\n\u003cp\u003eThis is why it\u0026#8217;s best to avoid the fluff and get straight to the bottom line of how the products offered will provide value.\u003c/p\u003e\n\u003cp\u003eDecision-makers of a business care less about the complex features of a product and more about whether or not it will make them money.\u003c/p\u003e\n\u003ch2\u003eWhat Is B2C Marketing?\u003c/h2\u003e\n\u003cdiv class=\"defined-term\"\u003e\n\u003cp class=\"defined-term-name\"\u003eB2C Marketing\u003c/p\u003e\n\u003cp class=\"defined-term-description\"\u003e\u003cstrong\u003e\u003ci\u003eB2C\u003c/i\u003e marketing refers to \u003ci\u003ebusiness-to-consumer\u003c/i\u003e\u003c/strong\u003e advertising. In this case, the business is promoting its product or services for use in the everyday lives of the general population.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eClearly, the target market can vary significantly in B2C marketing, which is why market research to determine the ideal demographic is essential.\u003c/p\u003e\n\u003cp\u003eIn contrast to B2B marketing, B2C purchases are often more impulsive. Typical consumers aren\u0026#8217;t analyzing how a product will affect their bottom line, nor are they having in-depth discussions with others over how the product will impact their life.\u003c/p\u003e\n\u003ch3\u003eThe Best B2C Marketing Strategy\u003c/h3\u003e\n\u003cp\u003eAll marketing strategies should revolve around solving a problem, and B2C marketing typically promises to provide immediate solutions.\u003c/p\u003e\n\u003cp\u003eBusiness owners need to be shown how a product can bring their company value, but they typically understand that their purchase is an investment and have their sights set on long-term outcomes and benefits. With B2C selling, buyers are typically searching for products that solve a problem as quickly as possible.\u003c/p\u003e\n\u003ch3\u003eThe Power Of Emotional Marketing\u003c/h3\u003e\n\u003cp\u003eWith \u003ca href=\"https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/consumer-product-research-statistics/\" target=\"_blank\" rel=\"noopener\"\u003eless research\u003c/a\u003e and more spontaneous purchases, marketers have a much smaller opportunity to prove the effectiveness of their products. This is why B2C marketing aims to \u003ca href=\"/blog/emotional-content\" target=\"_blank\" rel=\"noopener\"\u003etrigger an emotion\u003c/a\u003e that will elicit an immediate response from consumers.\u003c/p\u003e\n\u003cp\u003eLet\u0026#8217;s look at some possible real-life examples of how this is accomplished.\u003c/p\u003e\n\u003cdiv class=\"list-item\"\u003e\n\u003col class=\"list-item-element\"\u003e\n\u003cli\u003e\u003cstrong\u003eHappiness:\u003c/strong\u003e A skincare line is selling face wash that promises to get rid of severe acne. The ad shows the transformations from blemished to clear skin, and \u003ca href=\"/marketing-terms-definitions/social-proof\" target=\"_blank\" rel=\"noopener\"\u003eusers of the product describe\u003c/a\u003e how they no longer feel embarrassed of their acne, have more confidence, and are able to live more fulfilling lives.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eSadness:\u003c/strong\u003e A pet adoption center explains their facility is being overrun with abandoned dogs. Sad music plays in the background as clips of famished and anxious dogs are displayed. The spokesperson states that if the dogs aren\u0026#8217;t adopted soon, they may have to be put down.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eFear:\u003c/strong\u003e A pharmaceutical company features a man who had a blood clot that resulted in a heart attack. The man knew he was at risk but declined going to see his doctor and did not realize the severity of his problem until it was almost too late. Had he been taking the blood thinner advertised and recommended by his doctor, the heart attack would have likely never happened.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003cp\u003eWhile business owners look at ROI from a financial perspective, the average consumer bases their ROI on the \u003ca href=\"https://www.inc.com/shama-hyder/how-positive-psychology-can-help-us-build-stronger-customer-relationships.html\" target=\"_blank\" rel=\"noopener\"\u003epositive emotions\u003c/a\u003e that the purchase will give them, or perhaps the negative emotions if they don\u0026#8217;t make the purchase.\u003c/p\u003e\n\u003cp\u003eAdvertisements that can trigger these emotional responses have a greater chance at influencing their target audience and converting the sale.\u003c/p\u003e\n\u003ch2\u003eWhat Is The Best Definition Of Marketing?\u003c/h2\u003e\n\u003cdiv class=\"defined-term\"\u003e\n\u003cp class=\"defined-term-description\"\u003eMarketing provides value to your tribe so that they provide value to your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eWhile there may be several different forms, all strategies have the same common goals in mind.\u003c/p\u003e\n\u003cp\u003eIdentify the ideal customer, demonstrate how to solve their problems, and develop customer loyalty to keep them coming back for years and years to come.\u003c/p\u003e\n\u003cdiv class=\"callout\"\u003e\u003cstrong\u003eRecommended Reading:\u003c/strong\u003e \u003ca href=\"/blog/annual-content-calendar-template\" target=\"_blank\" rel=\"noopener\"\u003eHow To Create An Effective Content Calendar\u003c/a\u003e\u003c/div\u003e\n\u003ch2\u003eWhat Does Marketing Do?\u003c/h2\u003e\n\u003cp\u003eWhen marketing is strategic, its activities align with a cohesive vision. Marketers often create content and experiences with the goal of influencing lead indicators of profitable customer action.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-169286 size-full\" src=\"https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png\" alt=\"\" width=\"1361\" height=\"1141\" srcset=\"https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4.png 1361w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4-300x252.png 300w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4-770x646.png 770w, https://media.coschedule.com/uploads/2022/12/Marketing-Project-Management_featured_img-copy-4-768x644.png 768w\" sizes=\"auto, (max-width: 1361px) 100vw, 1361px\" /\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"https://coschedule.com/marketing/types-of-marketing\"\u003eTypes Of Marketing\u003c/a\u003e: Marketers leverage many different methodologies to influence profitable customer action across the marketing funnel, including approaches for attracting, converting, and retaining customers. For example, marketers likely have \u003ca href=\"https://coschedule.com/marketing-strategy/types-of-marketing-strategies\"\u003eseveral strategies\u003c/a\u003e to influence action across the \u003ca href=\"https://coschedule.com/marketing-strategy/marketing-funnel\"\u003emarketing funnel\u003c/a\u003e, such as a search engine optimization marketing strategy to acquire website visitors, an email marketing strategy to nurture subscribers toward purchases, and a customer marketing strategy to onboard and retain customers.\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://coschedule.com/marketing-strategy/marketing-tactics\"\u003eMarketing Tactics\u003c/a\u003e: Marketers leverage tactics as the actual strategic actions that unify messaging and direct content creation. For example, marketers often publish case studies as part of a product marketing strategy that could take many content formats, such as videos, landing pages, or social media messages.\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://coschedule.com/marketing-strategy/marketing-channels\"\u003eMarketing Channels\u003c/a\u003e: Marketers share messages and content to support their tactics and strategies via marketing channels. Channels include search engine results pages, social media networks, email inboxes, and more. Marketers must become experts in delivering the right message to the right audience at the right time via the marketing channels that have the greatest likelihood of influencing their goals.\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://coschedule.com/content-marketing/types-of-content\"\u003eMarketing Content:\u003c/a\u003e Marketers create and publish assets and materials that provide relevant, valuable information for their audiences. Content is often part of a tactic that is included in a specific marketing strategy and delivered through a strategically chosen channel. For example, a marketer may create an ad (content) that aligns with a product launch (tactic) that supports a product marketing strategy (strategy) and is published in a magazine (channel).\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://coschedule.com/blog/marketing-collateral\"\u003eMarketing Collateral\u003c/a\u003e: Marketers also create sales collateral, which is a genre of content that closely aligns with deep-funnel messaging meant to enable sales teams to land and expand deals.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eReferences\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003col\u003e\n\u003cli\u003eBaer, J., \u0026amp; Naslund, A. (2011). \u003cspan style=\"font-style: italic;\"\u003eThe now revolution: 7 moves to transform your business to a faster, smarter, and more social\u003c/span\u003e. Wiley.\u003c/li\u003e\n\u003cli\u003eGodin, S. (2019). \u003cspan style=\"font-style: italic;\"\u003eThis is marketing: You can\u0026#8217;t be seen until you learn to see\u003c/span\u003e. Essay, Penguin Business.\u003c/li\u003e\n\u003cli\u003eJobs, S. (n.d.). \u003cspan style=\"font-style: italic;\"\u003eLaunch of Apple \u0026#8220;Think Differently\u0026#8221; Campaign \u0026#8211; 1997\u003c/span\u003e. Speech.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThis piece was published February 22, 2022. The definition of marketing was revised December 2022 to align with new understanding of types of marketing, types of marketing strategies, marketing tactics, marketing channels, types of content, and marketing collateral.\u003c/p\u003e\n","title":"Marketing","headline":"What Is Marketing? The Fundamentals Every Marketer Needs To Know","headerImages":{"headerHomeImg":{"mediaItemUrl":"https://media.coschedule.com/uploads/2022/02/Marketing-Hub_Header-Home-Image-1.png"}},"author":{"authorBio":"Head of Marketing at CoSchedule. Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.","authorImg":{"altText":"NathanEllering","mediaItemUrl":"https://media.coschedule.com/uploads/2021/11/Nathan_Ellering-1.png"},"authorTwitter":"njellering","authorName":"Nathan Ellering"},"downloadBtnText":"Download Now","downloadSubheadline":null,"downloadHeadline":null,"downloadGraphicBackgroundColor":"#3F3F55","downloadGraphic":null,"downloadFile":null,"downloadBtnColor":"#F2B43A","guideHomeLink":"/marketing","guideName":"Marketing Hub","hubName":["marketing","Marketing Hub"],"primaryColor":"#5092dc","tertiaryColor":"#f37e5d","secondaryColor":null},"author":{"node":{"name":"Nathan Ellering","firstName":"Nathan","lastName":"Ellering","customFields":{"bylinebio":"Nathan is the Head of Content \u0026 SEO at SimpleTexting. He's a demand generation enthusiast, content marketing advocate, and team player. He enjoys spending time with family and friends, running ultra marathons, and canoeing in the Boundary Waters in Minnesota.\r\n \u003ca href=\"https://www.linkedin.com/in/nathanellering/\"\u003eConnect with Nathan on LinkedIn\u003c/a\u003e."},"description":"Nathan Ellering has more than 15 years of experience in digital marketing, with a focus on SEO, content marketing, lead generation, and marketing lifecycle strategy. Nathan has a proven track record of driving growth and creating successful marketing campaigns for a variety of companies.\r\n\r\nNathan is an expert in content marketing, marketing strategy, and marketing work management. He leads up a small team of marketers as well as the customer service department at CoSchedule, a marketing work management software company.\r\n\r\nBefore joining CoSchedule, Nathan worked as a content marketing specialist at \u003ca href=\"https://www.borderstates.com/\"\u003eBorder States\u003c/a\u003e, one of the largest wholesale electrical distributors in the world, helping the enterprise improve its online presence and increase its revenue. He is known for his strategic approach to marketing, his ability to identify and capitalize on opportunities, and his ability to execute on complex campaigns.\r\n\r\nAs Head of Marketing at CoSchedule, Nathan leads the company's marketing efforts and is responsible for driving brand awareness, lead generation, and customer acquisition. He works closely with the product and sales teams to ensure that the company's messaging and positioning are aligned with customer needs. Under Nathan's leadership, CoSchedule has seen significant growth in website traffic and leads, resulting in increased revenue for the company.\r\n\r\nIn addition to his role at CoSchedule, Nathan is also an industry thought leader. He is regularly featured on marketing podcasts ranging from \u003ca href=\"https://www.marketingprofs.com/podcasts/2017/31582/project-management-nathan-ellering-marketing-smarts\"\u003eMarketingProfs'\u003c/a\u003e Marketing Smarts to \u003ca href=\"https://www.youtube.com/watch?v=joLXaX3sV6U\"\u003eMinuttia's SaaS SEO Show\u003c/a\u003e , speaking on topics related to digital marketing and is often quoted in media outlets such as \u003ca href=\"https://www.forbes.com/sites/briansutter/2016/03/15/10-ways-to-get-more-results-out-of-less-content/?sh=60ee0d8a464a\"\u003eForbes\u003c/a\u003e and \u003ca href=\"https://zapier.com/blog/content-refresh/\"\u003eZapier's blog\u003c/a\u003e. Nathan is also a regular contributor to the \u003ca href=\"https://coschedule.com/blog\"\u003eCoSchedule blog\u003c/a\u003e and is known for his actionable and data-driven advice.\r\n\r\nNathan holds degrees in communications in public relations, international business in German, and marketing. He is a lifelong learner, always seeking to stay up-to-date with the latest marketing trends and technologies.\r\n\r\nIn his free time, Nathan enjoys training for ultra marathons, canoeing in the Boundary Waters of northern Minnesota, reading novels and self-improvement books, and spending time with family and friends. He also writes about marketing and his hobbies on \u003ca href=\"https://ellering.medium.com/\"\u003ehis personal Medium blog.\u003c/a\u003e\r\n\r\nOverall, Nathan Ellering is a highly experienced and accomplished marketing professional with a proven track record of success. He is known for his strategic approach, ability to execute on complex campaigns and drive growth. Under his leadership, CoSchedule continues to be a leading marketing management platform in the industry.","avatar":{"url":"https://secure.gravatar.com/avatar/344cd7db345e49c22ae46d84d3770bd7?s=96\u0026d=mm\u0026r=g"},"uri":"/blog/author/nathan-ellering"}},"janetTag":{"edges":[]}},"chapters":{"edges":[{"node":{"uri":"/marketing/marketing-team","menuOrder":2,"databaseId":185182,"guide":{"title":"Marketing Team","headline":"How To Pull Together A Marketing Team That Is Bound To Succeed","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Leadership","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/purpose-of-marketing","menuOrder":10,"databaseId":157429,"guide":{"title":"Purpose Of Marketing","headline":"What Is The Purpose Of Marketing? The Key Reasons Businesses Invest In Marketing","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/goals-of-marketing","menuOrder":20,"databaseId":156272,"guide":{"title":"Goals Of Marketing","headline":"Understanding the Core Goals of Marketing for Business Growth","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/principles-of-marketing","menuOrder":25,"databaseId":164037,"guide":{"title":"Principles of Marketing","headline":"What Are The Principles Of Marketing? Overview Of 7 Ps, Value Principles, \u0026 Activity Principles","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/history-of-marketing","menuOrder":28,"databaseId":168385,"guide":{"title":"History Of Marketing","headline":"The History Of Marketing: How Strategies Have Changed","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-mix","menuOrder":30,"databaseId":158083,"guide":{"title":"Marketing Mix","headline":"What Is The Marketing Mix? Defining The 4, 5, 6, \u0026 7 Ps Of Marketing","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[{"node":{"databaseId":191091}},{"node":{"databaseId":178644}},{"node":{"databaseId":174679}},{"node":{"databaseId":173650}},{"node":{"databaseId":172204}},{"node":{"databaseId":165014}},{"node":{"databaseId":158383}}]},"subchapters":{"edges":[{"node":{"uri":"/marketing/marketing-mix/marketing-mix-examples","menuOrder":1,"databaseId":158383,"guide":{"title":"Marketing Mix Examples","headline":"18 Inspiring Marketing Mix Examples To Help You Create Yours","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-mix/product-marketing-strategy","menuOrder":10,"databaseId":191091,"guide":{"title":"Product Marketing Strategy","headline":"Product Master Strategy: Navigating The Road To Success","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-mix/product-strategy","menuOrder":10,"databaseId":172204,"guide":{"title":"Product Strategy","headline":"What Is Product Strategy? Purpose, Fundamentals, Types, \u0026 Steps","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-mix/pricing-strategy","menuOrder":20,"databaseId":165014,"guide":{"title":"Pricing Strategy","headline":"Pricing Strategy: Definitions, Types Of Strategies, Examples, \u0026 Tactics","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-mix/distribution-strategy","menuOrder":40,"databaseId":173650,"guide":{"title":"Distribution Strategy","headline":"Distribution Strategy: Strategizing Your “Place” In The Marketing Mix","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-mix/promotion-strategy","menuOrder":60,"databaseId":174679,"guide":{"title":"Promotion Strategy","headline":"What Is A Promotion Strategy? Types, Examples, \u0026 Process","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-mix/product-positioning","menuOrder":80,"databaseId":178644,"guide":{"title":"Product Positioning","headline":"Master Product Positioning \u0026 Give Your Marketing The Edge It Needs","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}}]}}},{"node":{"uri":"/marketing/types-of-marketing","menuOrder":35,"databaseId":158190,"guide":{"title":"Types of Marketing ","headline":"43 Types Of Marketing For Your Business Strategy","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-examples","menuOrder":40,"databaseId":157943,"guide":{"title":"Marketing Examples","headline":"21 Marketing Examples: How Real-World Brands Stand Out","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Resources","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-models","menuOrder":42,"databaseId":161111,"guide":{"title":"Marketing Models","headline":"The 26 Marketing Models That You Need To Know","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-department","menuOrder":43,"databaseId":176204,"guide":{"title":"Marketing Department","headline":"Marketing Department: Definition, Roles, Benefits, \u0026 Structure","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding","menuOrder":45,"databaseId":158943,"guide":{"title":"Branding In Marketing","headline":"Branding In Marketing: Its Meaning, Purpose, Importance, \u0026 Steps","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[{"node":{"databaseId":179286}},{"node":{"databaseId":178459}},{"node":{"databaseId":180329}},{"node":{"databaseId":179245}},{"node":{"databaseId":178728}},{"node":{"databaseId":178467}},{"node":{"databaseId":178441}},{"node":{"databaseId":178603}},{"node":{"databaseId":178582}},{"node":{"databaseId":178536}}]},"subchapters":{"edges":[{"node":{"uri":"/marketing/branding/visual-identity","menuOrder":20,"databaseId":173510,"guide":{"title":"Visual Identity","headline":"How To Create A Strong Visual Identity: The Foundation Of Your Brand's Success","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-marketing","menuOrder":40,"databaseId":178536,"guide":{"title":"Brand Marketing","headline":"Brand Marketing: Why It Matters \u0026 How To Do It Right","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-trust","menuOrder":50,"databaseId":178582,"guide":{"title":"Brand Trust","headline":"How To Build A Trustworthy Brand Customers Love (+9 Steps)","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-management","menuOrder":60,"databaseId":178603,"guide":{"title":"Brand Management","headline":"5 Brand Management Tips For Elevating Your Brand","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-valuation","menuOrder":70,"databaseId":178728,"guide":{"title":"Brand Valuation","headline":"Brand Valuation: What It Is \u0026 How it’s Calculated","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-position","menuOrder":80,"databaseId":179286,"guide":{"title":"Brand Position","headline":"What Is A Brand Position? A Complete Guide (+ Examples)","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-identity","menuOrder":90,"databaseId":180329,"guide":{"title":"Brand Identity","headline":"What Is Brand Identity? Basics Marketers Must Know To Build One","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-personality","menuOrder":100,"databaseId":178459,"guide":{"title":"Brand Personality","headline":"Decoding The Essentials Of A Strong Brand Personality: Steps To Define Yours","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-reputation","menuOrder":110,"databaseId":178467,"guide":{"title":"Brand Reputation","headline":"How To Build \u0026 Nurture A Positive Brand Reputation That Drives Customer Loyalty","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-recognition","menuOrder":120,"databaseId":178441,"guide":{"title":"Brand Recognition","headline":"How To Boost Brand Recognition (Key Strategies \u0026 Examples)","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/branding/brand-voice","menuOrder":130,"databaseId":179245,"guide":{"title":"Brand Voice","headline":"How To Define Your Unique Brand Voice \u0026 Stand Out","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}}]}}},{"node":{"uri":"/marketing/marketing-management","menuOrder":47,"databaseId":159945,"guide":{"title":"Marketing Management","headline":"Marketing Management Overview: Definitions, Disciplines, Types, \u0026 Challenges","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[{"node":{"databaseId":178768}},{"node":{"databaseId":178694}},{"node":{"databaseId":177313}},{"node":{"databaseId":176433}},{"node":{"databaseId":175556}},{"node":{"databaseId":170336}},{"node":{"databaseId":170321}},{"node":{"databaseId":169784}},{"node":{"databaseId":168308}},{"node":{"databaseId":168035}}]},"subchapters":{"edges":[{"node":{"uri":"/marketing/marketing-management/marketing-resource-management","menuOrder":10,"databaseId":167507,"guide":{"title":"Marketing Resource Management","headline":"What Is Marketing Resource Management? Definitions, Importance, How To, \u0026 Software","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-operations-management","menuOrder":20,"databaseId":170336,"guide":{"title":"Marketing Operations Management","headline":"What Is Marketing Operations Management? Definition, Importance, Responsibilities, \u0026 Strategy Management","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-program-management","menuOrder":30,"databaseId":168308,"guide":{"title":"Marketing Program Management","headline":"A Comprehensive Guide To Marketing Program Management","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-management-qualifications","menuOrder":40,"databaseId":177313,"guide":{"title":"Marketing Management Qualifications","headline":"Marketing Management Qualifications: How To Become A Master In The Marketing Management Process","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-campaign-management","menuOrder":40,"databaseId":170321,"guide":{"title":"Marketing Campaign Management","headline":"A Complete Guide To Marketing Campaign Management","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-project-management","menuOrder":50,"databaseId":168035,"guide":{"title":"Marketing Project Management","headline":"What Is Marketing Project Management? Definitions, Phases, Steps, \u0026 How To Organize Your Projects","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-work-management","menuOrder":60,"databaseId":168122,"guide":{"title":"Marketing Work Management","headline":"What Is Marketing Work Management? Definition, Examples, Platforms, Software, \u0026 Tools ","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-asset-management","menuOrder":70,"databaseId":169784,"guide":{"title":"Marketing Asset Management","headline":"Marketing Asset Management: The A-Z Guide for Busy Managers","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-management-process","menuOrder":90,"databaseId":175556,"guide":{"title":"Marketing Management Process","headline":"Marketing Management Process: 5 Steps To Win Team Approval \u0026 Results","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-management-tips","menuOrder":100,"databaseId":159991,"guide":{"title":"Marketing Manangement Tips","headline":"13 Marketing Management Tips To Organize Your Strategy, Team, \u0026 Resources","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/marketing-management-skills","menuOrder":105,"databaseId":178694,"guide":{"title":"Marketing Management Skills","headline":"Mastering Marketing Management Skills: The Ultimate Guide To Kickstart Your Marketing Journey","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Fundamentals","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/how-to-become-a-marketing-manager","menuOrder":120,"databaseId":176433,"guide":{"title":"How To Become A Marketing Manager","headline":"How to Become a Marketing Manager With Authentic Advice From People Who Have Actually Done It","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management/types-of-marketing-management-degrees","menuOrder":140,"databaseId":178768,"guide":{"title":"Types Of Marketing Management Degrees","headline":"A Guide To Marketing Management Degrees: Your Path To Success In Marketing","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}}]}}},{"node":{"uri":"/marketing/marketing-research","menuOrder":50,"databaseId":176483,"guide":{"title":"Marketing Research","headline":"How Market Research Drives Success \u0026 Sales Through Customer-Centric Strategies","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-blogs","menuOrder":50,"databaseId":157496,"guide":{"title":"Marketing Blogs","headline":"25 Best Marketing Blogs To Help You Become A Better Marketer","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Resources","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/cross-functional-collaboration","menuOrder":52,"databaseId":178198,"guide":{"title":"Cross-Functional Collaboration","headline":"Everything You Need To Know About Cross-Functional Collaboration","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-books","menuOrder":60,"databaseId":157468,"guide":{"title":"Marketing Books","headline":"42 Of The Best Marketing Books To Read This Year Broken Down By Category","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Resources","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-podcasts","menuOrder":70,"databaseId":160042,"guide":{"title":"Marketing Podcasts ","headline":"46 Marketing Podcasts That Will Improve Your Marketing Skills","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Resources","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-platforms","menuOrder":80,"databaseId":164055,"guide":{"title":"Marketing Platforms ","headline":"9 Types Of Marketing Platforms \u0026 How To Choose The Right One","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Resources","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-tool-proposal","menuOrder":100,"databaseId":178984,"guide":{"title":"Marketing Tool Proposal","headline":"How To Convince Your Boss To Try Something New With A Marketing Tool Proposal","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Leadership","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-team-management","menuOrder":110,"databaseId":178937,"guide":{"title":"Marketing Team Management","headline":"Marketing Team Management: Definition, Importance, Skills, Team Roles, \u0026 How To Manage A Team","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}},{"node":{"uri":"/marketing/marketing-management-responsibilities","menuOrder":120,"databaseId":178676,"guide":{"title":"Marketing Management Responsibilities","headline":"Marketing Management: How To Exceed Expectations As A Marketing Manager","hubName":["marketing","Marketing Hub"],"marketingIdeasHubCategory":null,"marketingStrategyHubCategory":null,"marketingHubCategory":"Marketing Disciplines","agileMarketingHubCategory":null,"contentMarketingHubCategory":null,"useCaseHubCategory":null,"aiMarketingHubCategory":null,"socialMediaMarketingHubCategory":null,"headlineHubCategory":null,"agencyMarketingHubCategory":null,"topicLibraryHubCategory":null},"children":{"edges":[]}}}]},"preview":false,"slug":"","uri":"marketing","aiGenerators":[{"shortName":"AI Story Generator","name":"AI Story Generator","url":"/ai-story-generator"},{"shortName":"APA Citation Generator","name":"APA Citation Generator","url":"/apa-citation-generator"},{"shortName":"Random Number Generator","name":"Random Number Generator","url":"/random-number-generator"},{"shortName":"AI Answer Generator","name":"AI Answer Generator","url":"/ai-answer-generator"},{"shortName":"TikTok Bio Generator","name":"TikTok Bio Generator","url":"/tiktok-bio-generator"},{"shortName":"TikTok Hook Generator","name":"TikTok Hook Generator","url":"/tiktok-hook-generator"},{"shortName":"Threads Post Generator","name":"Threads Post Generator","url":"/threads-post-generator"},{"shortName":"Instagram Reels Caption Generator","name":"Instagram Reels Caption Generator","url":"/instagram-reels-caption-generator"},{"shortName":"Bluesky Handle Generator","name":"Bluesky Handle Generator","url":"/bluesky-handle-generator"},{"shortName":"Youtube Shorts Caption Generator","name":"Youtube Shorts Caption Generator","url":"/youtube-shorts-caption-generator"},{"shortName":"Amazon Ad Generator ","name":"Amazon Ad Generator","url":"/amazon-ad-generator"},{"shortName":"AI Prompt Generator","name":"AI Prompt Generator","url":"/ai-prompt-generator"},{"shortName":"AI Prompt Optimizer","name":"AI Prompt Optimizer","url":"/ai-prompt-optimizer"},{"shortName":"Social Media Hashtag Generator","name":"Social Media Hashtag Generator","url":"/social-media-hashtag-generator"},{"shortName":"Brand Story Generator","name":"Brand Story Generator","url":"/brand-story-generator"},{"shortName":"Freelance Business Name Generator","name":"Freelance Business Name Generator","url":"/freelance-business-name-generator"},{"shortName":"Meeting Agenda Generator","name":"Meeting Agenda Generator","url":"/meeting-agenda-generator"},{"shortName":"Employee Handbook Generator","name":"Employee Handbook Generator","url":"/employee-handbook-generator"},{"shortName":"Real Estate Listing Description Generator","name":"Real Estate Listing Description Generator","url":"/real-estate-listing-description-generator"},{"shortName":"Video Hook Generator","name":"Video Hook Generator","url":"/video-hook-generator"},{"shortName":"Startup Idea Generator","name":"Startup Idea Generator","url":"/startup-idea-generator"},{"shortName":"Business Plan Generator","name":"Business Plan Generator","url":"/business-plan-generator"},{"shortName":"Ebook Title Generator","name":"Ebook Title Generator","url":"/ebook-title-generator"},{"shortName":"Book Series Title Generator","name":"Book Series Title Generator","url":"/book-series-title-generator"},{"shortName":"Online Course Title Generator","name":"Online Course Title Generator","url":"/online-course-title-generator"},{"shortName":"AI Email Subject Line Generator","name":"AI Subject Line Generator","url":"/ai-subject-line-generator"},{"shortName":"Press Release Headline Generator","name":"Press Release Headline Generator","url":"/press-release-headline-generator"},{"shortName":"Business Presentation Generator","name":"Business Presentation Generator","url":"/business-presentation-generator"},{"shortName":"Brand Vision Statement Generator","name":"Brand Vision Statement Generator","url":"/brand-vision-statement-generator"},{"shortName":"About The Author Generator","name":"About The Author Generator","url":"/about-the-author-generator"},{"shortName":"Customer Survey Question Generator","name":"Customer Survey Question Generator","url":"/customer-survey-question-generator"},{"shortName":"Weekly Content Plan Generator","name":"Weekly Content Plan Generator","url":"/weekly-content-plan-generator"},{"shortName":"Holiday Marketing Idea Generator","name":"Holiday Marketing Idea Generator","url":"/holiday-marketing-idea-generator"},{"shortName":"Online Store Name Generator","name":"Online Store Name Generator","url":"/online-store-name-generator"},{"shortName":"Sales Pitch Generator","name":"Sales Pitch Generator","url":"/sales-pitch-generator"},{"shortName":"AI Interview Question Generator","name":"AI Interview Question Generator","url":"/ai-interview-question-generator"},{"shortName":"FAQ Generator","name":"FAQ Generator","url":"/faq-generator"},{"shortName":"Pinterest Caption Generator","name":"Pinterest Caption Generator","url":"/pinterest-caption-generator"},{"shortName":"Press Release Generator","name":"Press Release Generator","url":"/press-release-generator"},{"shortName":"Website Title Generator","name":"Website Title Generator","url":"/website-title-generator"},{"shortName":"YouTube Video Script Generator","name":"YouTube Video Script Generator","url":"/youtube-video-script-generator"},{"shortName":"AI Sales Email Generator","name":"AI Sales Email Generator","url":"/ai-sales-email-generator"},{"shortName":"Content Brief Generator","name":"Content Brief Generator","url":"/content-brief-generator"},{"shortName":"Cool Titles Generator","name":"Cool Title Generator","url":"/cool-titles-generator"},{"shortName":"Matching Worksheet Generator","name":"Matching Worksheet Generator","url":"/matching-worksheet-generator"},{"shortName":"Conference Name Generator","name":"Conference Name Generator","url":"/conference-name-generator"},{"shortName":"Good Title Generator","name":"Good Title Generator","url":"/good-title-generator"},{"shortName":"Unique Title Generator","name":"Unique Title Generator","url":"/unique-title-generator"},{"shortName":"HIPAA Compliance Assessment","name":"HIPAA Compliance Assessment","url":"/hipaa-compliance-assessment"},{"shortName":"Google Ads Headline Generator","name":"Google Ads Headline Generator","url":"/google-ads-headline-generator"},{"shortName":"AI Title Generator","name":"AI Title Generator","url":"/ai-title-generator"},{"shortName":"Best Title Generator","name":"Best Title Generator","url":"/best-title-generator"},{"shortName":"Ai SEO Content Generator","name":"AI SEO Content Generator","url":"/ai-seo-content-generator"},{"shortName":"AI Title Generator","name":"AI Title Generator","url":"/title-ai-generator"},{"shortName":"SEO Description Generator","name":"SEO Description Generator","url":"/seo-description-generator"},{"shortName":"RESPA Compliance Generator","name":"RESPA Compliance Generator","url":"/respa-compliance-generator"},{"shortName":"Marketing Plan Generator","name":"Marketing Plan Generator","url":"/marketing-plan-generator"},{"shortName":"TILA Compliance Generator","name":"TILA Compliance Generator","url":"/tila-compliance-generator"},{"shortName":"Content Idea Generator","name":"Content Idea Generator","url":"/content-idea-generator"},{"shortName":"Catchy Title Generator","name":"Catchy Titles Generator","url":"/catchy-titles-generator"},{"shortName":"Social Media Username Generator","name":"Social Media Username Generator","url":"/social-media-username-generator"},{"shortName":"Movie Name Idea Generator","name":"Movie Name Idea Generator","url":"/movie-name-idea-generator"},{"shortName":"Social Media Caption Generator","name":"Social Media Caption Generator","url":"/social-media-caption-generator"},{"shortName":"Social Media Content Generator","name":"Social Media Content Generator","url":"/social-media-content-generator"},{"shortName":"ABA Compliance Generator","name":"ABA Compliance Generator","url":"/aba-compliance-generator"},{"shortName":"Book description generator","name":"Book Description Generator","url":"/book-description-generator"},{"shortName":"FTC Compliance Generator","name":"FTC Compliance Generator","url":"/ftc-compliance-generator"},{"shortName":"FINRA Compliance Generator","name":"FINRA Compliance Generator","url":"/finra-compliance-generator"},{"shortName":"Swot Analysis Generator","name":"SWOT Analysis Generator","url":"/swot-analysis-generator"},{"shortName":"TikTok Comment Generator","name":"TikTok Comment Generator","url":"/tiktok-comment-generator"},{"shortName":"SEO Title Generator ","name":"SEO Title Generator","url":"/seo-title-generator"},{"shortName":"FDA Compliance Generator","name":"FDA Compliance Generator","url":"/fda-compliance-generator"},{"shortName":"Newspaper Headline Generator","name":"Newspaper Headline Generator","url":"/newspaper-headline-generator"},{"shortName":"Facebook Hashtag Generator","name":"Facebook Hashtag Generator","url":"/facebook-hashtag-generator"},{"shortName":"Catchy Headline Generator","name":"Catchy Headline Generator","url":"/catchy-headline-generator"},{"shortName":"COPPA Compliance Generator","name":"COPPA Compliance Generator","url":"/coppa-compliance-generator"},{"shortName":"YouTube Channel Keywords Generator","name":"YouTube Channel Keyword Generator","url":"/youtube-channel-keyword-generator"},{"shortName":"FISMA Compliance Generator","name":"FISMA Compliance Generator","url":"/fisma-compliance-generator"},{"shortName":"AMI Compliance Generator","name":"AML Compliance Generator","url":"/aml-compliance-generator"},{"shortName":"PCI DSS Compliance Generator","name":"PCI DSS Compliance Generator","url":"/pci-dss-compliance-generator"},{"shortName":"Article Generator","name":"Article Generator","url":"/article-generator"},{"shortName":"Resume Title Generator","name":"Resume Title Generator","url":"/resume-title-generator"},{"shortName":"Poem Generator","name":"Poem Generator","url":"/poem-generator"},{"shortName":"Song Title Generator","name":"Song Title Generator","url":"/song-title-generator"},{"shortName":"Humanizer","name":"Humanizer","url":"/humanizer"},{"shortName":"LinkedIn Bio Generator","name":"LinkedIn Bio Generator","url":"/linkedin-bio-generator"},{"shortName":"Essay Humanizer","name":"Essay Humanizer","url":"/essay-humanizer"},{"shortName":"Business Name Ideas Generator","name":"Business Name Ideas Generator","url":"/business-name-ideas-generator"},{"shortName":"SOX Compliance Generator","name":"SOX Compliance Generator","url":"/sox-compliance-generator"},{"shortName":"AI Text Humanizer","name":"AI Text Humanizer","url":"/ai-text-humanizer"},{"shortName":"ChatGPT Humanizer","name":"ChatGPT Humanizer","url":"/chatgpt-humanizer"},{"shortName":"AI Song Generator","name":"AI Song Generator","url":"/ai-song-generator"},{"shortName":"Outline Generator","name":"Outline Generator","url":"/outline-generator"},{"shortName":"Professional Bio Generator","name":"Professional Bio Generator","url":"/professional-bio-generator"},{"shortName":"Essay Outline Generator","name":"Essay Outline Generator","url":"/essay-outline-generator"},{"shortName":"Facebook Text Generator","name":"Facebook Text Generator","url":"/facebook-text-generator"},{"shortName":"Campaign Slogan Generator","name":"Campaign Slogan Generator","url":"/campaign-slogan-generator"},{"shortName":"AI Humanizer","name":"AI Humanizer Content Generator","url":"/ai-humanizer-content-generator"},{"shortName":"GDPR Compliance Generator ","name":"GDPR Compliance Generator","url":"/gdpr-compliance-generator"},{"shortName":"Text Humanizer Generator","name":"Text Humanizer Generator","url":"/text-humanizer-generator"},{"shortName":"Social Media Name Generator","name":"Social Media Name Generator","url":"/social-media-name-generator"},{"shortName":"Compliance Checker","name":"Compliance Checker","url":"/compliance-checker"},{"shortName":"Text Humanizer","name":"Text Humanizer","url":"/text-humanizer"},{"shortName":"Twitter Name Generator","name":"Twitter Name Generator","url":"/twitter-name-generator"},{"shortName":"Newsletter Name Generator","name":"Newsletter Name Generator","url":"/newsletter-name-generator"},{"shortName":"Resume Job Description Generator","name":"Resume Job Description Generator","url":"/resume-job-description-generator"},{"shortName":"Event Name Generator","name":"Event Name Generator","url":"/event-name-generator"},{"shortName":"Professional Email Generator","name":"Professional Email Generator","url":"/professional-email-generator"},{"shortName":"Instagram Tag Generator","name":"Instagram Tag Generator","url":"/instagram-tag-generator"},{"shortName":"SEO Keyword Generator","name":"SEO Keyword Generator","url":"/seo-keyword-generator"},{"shortName":"TikTok Username Generator","name":"TikTok Username Generator","url":"/tiktok-username-generator"},{"shortName":"Story Title Generator","name":"Story Title Generator","url":"/story-title-generator"},{"shortName":"Book Idea Generator","name":"Book Idea Generator","url":"/book-idea-generator"},{"shortName":"Instagram Bio Generator","name":"Instagram Bio Generator","url":"/instagram-bio-generator"},{"shortName":"TikTok Name Generator","name":"TikTok Name Generator","url":"/tiktok-name-generator"},{"shortName":"LinkedIn Summary Generator","name":"LinkedIn Summary Generator","url":"/linkedin-summary-generator"},{"shortName":"Instagram Text Generator","name":"Instagram Text Generator","url":"/instagram-text-generator"},{"shortName":"Company Slogan Generator","name":"Company Slogan Generator","url":"/company-slogan-generator"},{"shortName":"Ad Generator","name":"Ad Generator","url":"/ad-generator"},{"shortName":"TikTok Hashtag Generator","name":"TikTok Hashtag Generator","url":"/tiktok-hashtag-generator"},{"shortName":"Seating Chart Generator","name":"Seating Chart Generator","url":"/seating-chart-generator"},{"shortName":"Movie Name Generator","name":"Movie Name Generator","url":"/movie-name-generator"},{"shortName":"Article Summary Generator","name":"Article Summary Generator","url":"/article-summary-generator"},{"shortName":"Instagram Handle Generator","name":"Instagram Handle Generator","url":"/instagram-handle-generator"},{"shortName":"Title Maker","name":"Title Maker","url":"/title-maker"},{"shortName":"Movie Title Generator","name":"Movie Title Generator","url":"/movie-title-generator"},{"shortName":"Website Citation Generator","name":"Website Citation Generator","url":"/website-citation-generator"},{"shortName":"Story Idea Generator","name":"Story Idea Generator","url":"/story-idea-generator"},{"shortName":"Email Address Generator","name":"Email Address Generator","url":"/email-address-generator"},{"shortName":"Email Name Generator","name":"Email Name Generator","url":"/email-name-generator"},{"shortName":"Blog Name Generator","name":"Blog Name Generator","url":"/blog-name-generator"},{"shortName":"Idea Generator","name":"Idea Generator","url":"/idea-generator"},{"shortName":"Instagram Name Generator","name":"Instagram Name Generator","url":"/instagram-name-generator"},{"shortName":"Website Name Generator","name":"Website Name Generator","url":"/website-name-generator"},{"shortName":"AI Script Generator","name":"AI Script Generator","url":"/ai-script-generator"},{"shortName":"Instagram Hashtag Generator","name":"Instagram Hashtag Generator","url":"/instagram-hashtag-generator"},{"shortName":"Privacy Policy Generator","name":"Privacy Policy Generator","url":"/privacy-policy-generator"},{"shortName":"AI Name Generator","name":"AI Name Generator","url":"/ai-name-generator"},{"shortName":"Podcast Name Generator","name":"Podcast Name Generator","url":"/podcast-name-generator"},{"shortName":"Random Email Generator","name":"Random Email Generator","url":"/random-email-generator"},{"shortName":"Brand Name Generator","name":"Brand Name Generator","url":"/brand-name-generator"},{"shortName":"YouTube Keyword Generator","name":"YouTube Keyword Generator","url":"/youtube-keyword-generator"},{"shortName":"YouTube Channel Name Generator","name":"YouTube Channel Name Generator","url":"/youtube-channel-name-generator"},{"shortName":"YouTube Name Generator","name":"YouTube Name Generator","url":"/youtube-name-generator"},{"shortName":"AI Text Generator","name":"AI Text Generator","url":"/ai-text-generator"},{"shortName":"Company Name Generator","name":"Company Name Generator","url":"/company-name-generator"},{"shortName":"Essay Generator","name":"Essay Generator","url":"/essay-generator"},{"shortName":"Alt Text Generator","name":"Alt Text Generator","url":"/alt-text-generator"},{"shortName":"Follow-up Email Generator","name":"Follow-Up Email Generator","url":"/follow-up-email-generator"},{"shortName":"Instagram Post Generator","name":"Instagram Post Generator","url":"/instagram-post-generator"},{"shortName":"Brochure Generator","name":"Brochure Generator","url":"/brochure-generator"},{"shortName":"Elevator Pitch Generator","name":"Elevator Pitch Generator","url":"/elevator-pitch-generator"},{"shortName":"Caption Generator","name":"Caption Generator","url":"/caption-generator"},{"shortName":"Handbook Generator ","name":"Handbook Generator","url":"/handbook-generator"},{"shortName":"Landing Page Generator","name":"Landing Page Generator","url":"/landing-page-generator"},{"shortName":"Property Description Generator","name":"Property Description Generator","url":"/property-description-generator"},{"shortName":"About Us Generator","name":"About Us Page Generator","url":"/about-us-page-generator"},{"shortName":"YouTube Description Generator","name":"YouTube Description Generator","url":"/youtube-description-generator"},{"shortName":"LinkedIn Post Generator ","name":"LinkedIn Post Generator","url":"/linkedin-post-generator"},{"shortName":"Paragraph Generator ","name":"AI Paragraph Generator","url":"/ai-paragraph-generator"},{"shortName":"Speech Generator","name":"AI Speech Generator","url":"/ai-speech-generator"},{"shortName":"Pitch Generator","name":"Pitch Generator","url":"/pitch-generator"},{"shortName":"Bio Generator","name":"AI Bio Generator","url":"/ai-bio-generator"},{"shortName":"Product Name Generator","name":"Product Name Generator","url":"/product-name-generator"},{"shortName":"Slogan Generator","name":"Slogan Generator","url":"/slogan-generator"},{"shortName":"Proposal Generator","name":"Proposal Generator","url":"/proposal-generator"},{"shortName":"Email Signature Generator","name":"Email Signature Generator","url":"/email-signature-generator"},{"shortName":"AI Email Generator ","name":"AI Email Generator","url":"/ai-email-generator"},{"shortName":"AI Giveaway Generator ","name":"Giveaway Generator","url":"/giveaway-generator"},{"shortName":"AI Tweet Generator ","name":"AI Tweet Generator","url":"/ai-tweet-generator"},{"shortName":"Cold Email Generator ","name":"Cold Email Generator","url":"/cold-email-generator"},{"shortName":"Google Ad","name":"Google Ad Copy Generator","url":"/google-ad-copy-generator"},{"shortName":"Cover Letter","name":"Cover Letter Generator","url":"/cover-letter-generator"},{"shortName":"Video Script","name":"Video Script Generator","url":"/video-script-generator"},{"shortName":"Job Description","name":"Job Description Generator","url":"/job-description-generator"},{"shortName":"Interview Questions","name":"Interview Questions Generator","url":"/interview-questions-generator"},{"shortName":"Competitor Analysis","name":"Competitor Analysis Generator","url":"/competitor-analysis-generator"},{"shortName":"Tagline","name":"Tagline Generator","url":"/tagline-generator"},{"shortName":"Podcast Script","name":"Podcast Script Generator","url":"/podcast-script-generator"},{"shortName":"Mission Statement","name":"Mission Statement Generator","url":"/mission-statement-generator"},{"shortName":"Event Promotion","name":"Event Promotion Idea Generator","url":"/event-promotion-idea-generator"},{"shortName":"Blog Post Idea","name":"Blog Post Idea Generator","url":"/blog-post-idea-generator"},{"shortName":"Marketing Campaign","name":"Marketing Campaign Idea Generator","url":"/marketing-campaign-idea-generator"},{"shortName":"AI Summarizer","name":"AI Summarizer","url":"/ai-summarizer-generator"},{"shortName":"Business Name","name":"Business Name Generator","url":"/business-name-generator"},{"shortName":"Social Media Post","name":"Social Media Post Generator","url":"/social-media-post-generator"},{"shortName":"Vision Statement","name":"Vision Statement Generator","url":"/vision-statement-generator"},{"shortName":"Meta Description","name":"Meta Description Generator","url":"/meta-description-generator"},{"shortName":"Facebook Post","name":"Facebook Post Generator","url":"/facebook-post-generator"},{"shortName":"Product Description","name":"Product Description Generator","url":"/product-description-generator"},{"shortName":"Marketing Email","name":"Marketing Email Generator","url":"/marketing-email-generator"},{"shortName":"Call-To-Action","name":"Call-To-Action Generator","url":"/call-to-action-generator"},{"shortName":"Keyword","name":"Keyword Generator","url":"/keyword-generator"},{"shortName":"YouTube Tag","name":"YouTube Tag Generator","url":"/youtube-tag-generator"},{"shortName":"Hashtag","name":"Hashtag Generator","url":"/hashtag-generator"},{"shortName":"Blog Post Generator","name":"Blog Post Generator","url":"/blog-post-generator"}],"titleGenerators":[{"slug":"title-generator","serviceType":"headline","title":"Title"},{"slug":"essay-title-generator","serviceType":"headline","title":"Essay Title"},{"slug":"book-title-generator","serviceType":"headline","title":"Book Title"},{"slug":"linkedin-headline-generator","serviceType":"linkedin","title":"LinkedIn Headline"},{"slug":"ai-tiktok-caption-generator","serviceType":"tiktok","title":"TikTok Caption"},{"slug":"ai-podcast-episode-title-generator","serviceType":"podcast","title":"Podcast Episode"},{"slug":"ai-instagram-caption-generator","serviceType":"instagram","title":"Instagram Caption Generator"},{"slug":"headline-generator","serviceType":"headline","title":"Headline Generator"},{"slug":"ai-email-subject-line-generator","serviceType":"email","title":"Email Subject Line"},{"slug":"ai-blog-title-generator","serviceType":"blog","title":"Blog Post Title"},{"slug":"ad-headline-generator","serviceType":"ad","title":"Ad Headline"},{"slug":"ai-youtube-title-generator","serviceType":"youtube","title":"YouTube Title"}]},"__N_SSG":true},"page":"/marketing","query":{},"buildId":"UUsYjXwoA6Mpk-eUeNwBK","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>