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2023: Creating Meaningful Events in Challenging Times
<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <title>2023: Creating Meaningful Events in Challenging Times</title> <link rel="canonical" href="https://www.gcb.de/en/wissen-und-innovation/future-meeting-space/research-phase-2023/"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="With its research focus 2023, Future Meeting Space will explore the question of how business events are aligned due to multiple crises."> <meta property="og:url" content="https://www.gcb.de/en/wissen-und-innovation/future-meeting-space/research-phase-2023/" /> <meta property="og:title" content="Creating Meaningful Events in Challenging Times" /> <meta property="og:description" content="With its research focus 2023, Future Meeting Space will explore the question of how business events are aligned due to multiple crises." /> <meta property="og:image" content="https://www.gcb.de/site/assets/files/70422/sequenz_01_00_00_14_00_standbild003.1200x630.png" /> <meta name="theme-color" content="#E3000B" media="(prefers-color-scheme: light)"> <meta name="theme-color" content="#E3000B" media="(prefers-color-scheme: dark)"> <meta name="msapplication-TileColor" content="#fff"> <meta name="msapplication-config" content="/site/templates/images/favicon/IEconfig.xml"> <link rel="shortcut icon" href="/site/templates/images/favicon/favicon.ico" type="image/ico"> <link rel="apple-touch-icon" sizes="180x180" href="/site/templates/images/favicon/apple-touch-icon.png"> <link rel="apple-touch-icon" sizes="60x60" href="/site/templates/images/favicon/apple-touch-icon-60x60.png"> <link rel="apple-touch-icon" sizes="76x76" href="/site/templates/images/favicon/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" sizes="120x120" href="/site/templates/images/favicon/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="152x152" href="/site/templates/images/favicon/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="/site/templates/images/favicon/apple-touch-icon-180x180.png"> <link rel="icon" type="image/png" sizes="32x32" href="/site/templates/images/favicon/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/site/templates/images/favicon/favicon-16x16.png"> <link rel="mask-icon" href="/site/templates/images/favicon/safari-pinned-tab.svg" color="#fff"> <link rel="manifest" href="/site/templates/images/favicon/site.webmanifest"> <link href="/site/templates/js/mapbox-gl.css" rel="stylesheet"> <link href="/site/templates/fontawesome/css/all.min.css" rel="stylesheet"> <link href="/site/templates/css/gcb/site.min.css?v=1732409357" rel="stylesheet"> <script src="/site/templates/js/jquery-3.4.1.min.js"></script> <script> var _paq = window._paq = window._paq || []; 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pos: left">©<span class="sg-screenreader-only"> GCB</span></small> </div> </figure> </div> </div> </div> </div> <!-- Text und Link(Fläche) --> <div class="sg-teaser-circle-body-wrapper"> <div class="sg-teaser-body"> <h1>Creating Meaningful Events in Challenging Times</h1> <p></p> </div> </div> </div> </div> </section> <main class=""> <article> <section class="sg-article-wrapper"> <div class="sg-article-intro-wrapper"> </div> <div class="box-left box-left-out sg-nav-content-wrapper"> <ul class="uk-nav sg-nav-content"> <li class="sg-nav-content-heading sg-nav-haschildren"> <a class="sg-nav-parent" href="/en/wissen-und-innovation/"> Knowledge and Innovation </a> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/" class="sg-nav-parent sg-nav-parent-active"> <span class="sg-nav-parent-active">Future Meeting Space</span> </a> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2024/"> 2024: Business Events in a Transformative Era </a> </li> <li class="uk-active"> <a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2023/"> 2023: Creating Meaningful Events in Challenging Times </a> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2022/"> 2022: Redefining Event Attendance </a> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2021/"> 2021: Challenges of the Post-Corona Era </a> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2019-20/"> 2019/20: The Future Role and Purpose of Events </a> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/research-2017-18/"> Research Phase 2017/18 </a> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2015-16/"> Research Phase 2015/16 </a> </li> </ul> </div> <div class="sg-article-intro-wrapper"> <p class="sg-text-abstract">Business events are truly multi-talented as platforms for the exchange of knowledge and for networking people. But as we face a multitude of global challenges and transformation processes, meetings, conferences and congresses also need to be readjusted.</p> </div> </section> <div class="sg-fld-article sg-subfld-downloads box-center"> <h2 class="sg-headline-medium">Download the Full Study Report 2023</h2> <p class="uk-margin-medium-bottom">Developing innovative event elements for more impactful experiences.</p> <ul class="sg-downloadlist"> <li class="uk-margin-bottom"> <div class="uk-card uk-card-default"> <a href="#docmodal93302" data-uk-toggle="target: #docmodal93302" > <div data-uk-grid> <div class="uk-card-media-left uk-width-1-1 uk-width-1-3@s uk-text-center"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/93302/fms23_keyvisual_1zu1.250x250.png 1x, /site/assets/files/93302/fms23_keyvisual_1zu1.250x250-hidpi.png 2x" src="/site/assets/files/93302/fms23_keyvisual_1zu1.250x250.png" alt="" title="" > </div> </figure> </div> <div class="uk-width-2-3@s"> <div class="uk-card-body"> <h3 class="uk-card-title"> Creating Meaningful Events in Challenging Times </h3> <p> Download file </p> <span class="sg-icon sg-icon-download uk-position-bottom-right"></span> </div> </div> </div> </a> <div id="docmodal93302" class="sg-docmodal uk-flex-top" data-uk-modal=""> <div class="uk-modal-dialog uk-margin-auto-vertical"> <button class="uk-modal-close-default uk-padding uk-close-large" type="button" data-uk-close><span class="sg-screenreader-only">#Schließen#</span></button> <div class="uk-modal-body uk-padding" data-uk-overflow-auto> <h1>Secure Downloads</h1><div class="uk-margin-medium-bottom"><p>With our Secure Download we offer you the possibility to download documents (e.g. whitepapers and studies) free of charge. 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And vice versa: How does this multi-crisis situation influence the implementation of events and their strategic and conceptual orientation?</p> <p>The motto "Creating Meaningful Events in Challenging Times" placed these questions at the centre of Future Meeting Space 2023.</p> <p><strong>The research program at a glance: </strong></p> <ul> <li> <p>What are the changed triggers/motives and new obstacles for or against holding business events (the reason why/...why not) from the organiser's point of view?</p> </li> <li> <p>What contribution can business events make to dealing with challenging times?</p> </li> <li> <p>How does the role of sustainable, effective and impactful business events change in times of crisis?</p> </li> <li> <p>What does this change mean in terms of dramaturgy, sustainability, goal setting/achievement, planning, lead time, costs, technology, size, diversity, format?</p> </li> </ul> </div> <div class="sg-fld-article sg-subfld-teaser box-center"> <div class="sg-fld-article sg-subfld-cta"> <ul class="sg-cta-box"> </ul> </div> </div> <div class="sg-fld-article sg-subfld-embed sg-embed-vimeo box-center"> <h2 class="sg-headline-medium">Creating Meaningful Events in Challenging Times - Future Meeting Space</h2> <iframe width="800" height="450" data-name="vimeo" data-src="https://player.vimeo.com/video/907378804" allowfullscreen data-uk-responsive data-uk-video="autoplay: false"> </iframe> </div> <div class="sg-fld-article sg-subfld-downloads box-center"> <h2 class="sg-headline-medium">Learn more in our project outline</h2> <ul class="sg-downloadlist"> <li class="uk-margin-bottom"> <div class="uk-card uk-card-default"> <a href="/site/assets/files/72456/future_meeting_space_project_outline_2023.pdf" target="_blank" > <div data-uk-grid> <div class="uk-card-media-left uk-width-1-1 uk-width-1-3@s uk-text-center"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/72456/future_meeting_space_project_outline_2023.250x250.png 1x, /site/assets/files/72456/future_meeting_space_project_outline_2023.250x250-hidpi.png 2x" src="/site/assets/files/72456/future_meeting_space_project_outline_2023.250x250.png" alt="" title="" > </div> </figure> </div> <div class="uk-width-2-3@s"> <div class="uk-card-body"> <h3 class="uk-card-title"> Navigating Business Events in Challening Times </h3> <p> Download file <span>(PDF, 3.8 MB)</span> </p> <span class="sg-icon sg-icon-download uk-position-bottom-right"></span> </div> </div> </div> </a> </div> </li> </ul> </div> <div class="sg-fld-article sg-subfld-logolist box-center"> <div class="sg-logos"> <div class="sg-container-medium"> <div class="sg-grid-boxes sg-grid-boxes-2@s sg-grid-boxes-4@m sg-logos-wrapper-full sg-logos-count2"> <div class="sg-grid-catch-row"> <h4>Initiators</h4> </div> <div> <a href="https://www.iao.fraunhofer.de/en" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3246/iao_rgb.300x225.png 1x, /site/assets/files/3246/iao_rgb.300x225-hidpi.png 2x" src="/site/assets/files/3246/iao_rgb.300x225.png" alt="Logo of Fraunhofer IAO | © Fraunhofer IAO" title="Logo of Fraunhofer IAO | © Fraunhofer IAO" > </div> </figure> </a> </div> <div> <a href="https://www.germany-meetings.com" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3910/gcb_logo2020.300x225.jpg 1x, /site/assets/files/3910/gcb_logo2020.300x225-hidpi.jpg 2x" src="/site/assets/files/3910/gcb_logo2020.300x225.jpg" alt="GCB logo | © GCB" title="GCB logo | © GCB" > </div> </figure> </a> </div> </div> <div class="sg-grid-boxes sg-grid-boxes-2@s sg-grid-boxes-3@m sg-logos-wrapper-full sg-logos-count16"> <div class="sg-grid-catch-row"> <h4>Research Partners 2023</h4> </div> <div> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3264/logo_7cities.400x300.jpg 1x, /site/assets/files/3264/logo_7cities.400x300-hidpi.jpg 2x" src="/site/assets/files/3264/logo_7cities.400x300.jpg" alt="7Cities logo | © 7Cities" title="7Cities logo | © 7Cities" > </div> </figure> </div> <div> <a href="https://prismm.com/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3247/prismm_logo.400x300.jpg 1x, /site/assets/files/3247/prismm_logo.400x300-hidpi.jpg 2x" src="/site/assets/files/3247/prismm_logo.400x300.jpg" alt="Prismm logo | © Prismm" title="Prismm logo | © Prismm" > </div> </figure> </a> </div> <div> <a href="https://www.bayer.com/de/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/43653/bayer-logo.400x300.png 1x, /site/assets/files/43653/bayer-logo.400x300-hidpi.png 2x" src="/site/assets/files/43653/bayer-logo.400x300.png" alt=" | © Bayer AG" title=" | © Bayer AG" > </div> </figure> </a> </div> <div> <a href="https://www.bavaria.by" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3248/co-branding_logo_bayern_rgb.400x300.png 1x, /site/assets/files/3248/co-branding_logo_bayern_rgb.400x300-hidpi.png 2x" src="/site/assets/files/3248/co-branding_logo_bayern_rgb.400x300.png" alt="Logo von BayernTourismus | © BayernTourismus" title="Logo von BayernTourismus | © BayernTourismus" > </div> </figure> </a> </div> <div> <a href="https://www.deutschehospitality.com/en" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3250/hwi_horizontal_darkblue_rgb-1.400x300.png 1x, /site/assets/files/3250/hwi_horizontal_darkblue_rgb-1.400x300-hidpi.png 2x" src="/site/assets/files/3250/hwi_horizontal_darkblue_rgb-1.400x300.png" alt="Logo H World International | © H World International" title="Logo H World International | © H World International" > </div> </figure> </a> </div> <div> <a href="https://www.didacta.de/en/index" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/72419/didacta.400x300.jpg 1x, /site/assets/files/72419/didacta.400x300-hidpi.jpg 2x" src="/site/assets/files/72419/didacta.400x300.jpg" alt="Didacta e. 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srcset="/site/assets/files/43936/leipziger_messe_logo.400x300.jpg 1x, /site/assets/files/43936/leipziger_messe_logo.400x300-hidpi.jpg 2x" src="/site/assets/files/43936/leipziger_messe_logo.400x300.jpg" alt="Logo Leipziger Messe | © Leipziger Messe" title="Logo Leipziger Messe | © Leipziger Messe" > </div> </figure> </a> </div> <div> <a href="https://www.mcc-halle-muensterland.de/en/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/43922/mcc_logo_cmyk_high.400x300.jpg 1x, /site/assets/files/43922/mcc_logo_cmyk_high.400x300-hidpi.jpg 2x" src="/site/assets/files/43922/mcc_logo_cmyk_high.400x300.jpg" alt="Halle Münsterland | © Halle Münsterland" title="Halle Münsterland | © Halle Münsterland" > </div> </figure> </a> </div> <div> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/80606/sap_logo.400x300.png 1x, /site/assets/files/80606/sap_logo.400x300-hidpi.png 2x" src="/site/assets/files/80606/sap_logo.400x300.png" alt="Logo SAP AG | © SAP AG" title="Logo SAP AG | © SAP AG" > </div> </figure> </div> <div> <a href="https://www.siemens.com/de/de.html" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/50405/siemens_logo_2023.400x300.png 1x, /site/assets/files/50405/siemens_logo_2023.400x300-hidpi.png 2x" src="/site/assets/files/50405/siemens_logo_2023.400x300.png" alt=" | © Siemens AG" title=" | © Siemens AG" > </div> </figure> </a> </div> <div> <a href="https://www.stadt-muenster.de/tourismus" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3265/muenster_marketing_46mm_4c.400x300.jpg 1x, /site/assets/files/3265/muenster_marketing_46mm_4c.400x300-hidpi.jpg 2x" src="/site/assets/files/3265/muenster_marketing_46mm_4c.400x300.jpg" alt="Münster Marketing logo | © Stadt Münster / Münster Marketing" title="Münster Marketing logo | © Stadt Münster / Münster Marketing" > </div> </figure> </a> </div> <div> <a href="https://www.radissonhotelgroup.com/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3263/rhg_logo_rgb.400x300.png 1x, /site/assets/files/3263/rhg_logo_rgb.400x300-hidpi.png 2x" src="/site/assets/files/3263/rhg_logo_rgb.400x300.png" alt="Logo of Radisson Hotel Group | © Radisson Hotel Group" title="Logo of Radisson Hotel Group | © Radisson Hotel Group" > </div> </figure> </a> </div> </div> </div> </div> </div> <div class="sg-fld-article sg-subfld-logolist box-center"> <div class="sg-logos"> <div class="sg-container-medium"> <div class="sg-grid-boxes sg-grid-boxes-2@s sg-grid-boxes-4@m sg-logos-wrapper-full sg-logos-count1"> <div class="sg-grid-catch-row"> <h4>In Cooperation with</h4> </div> <div> <a href="https://www.germany.travel/en/home.html" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/4372/2022_deutschland_en_b2b_kooperation-kombi.300x225.jpg 1x, /site/assets/files/4372/2022_deutschland_en_b2b_kooperation-kombi.300x225-hidpi.jpg 2x" src="/site/assets/files/4372/2022_deutschland_en_b2b_kooperation-kombi.300x225.jpg" alt="Logo of GNTB for cooperations | © GNTB" title="Logo of GNTB for cooperations | © GNTB" > </div> </figure> </a> </div> </div> </div> </div> </div> </article> </main> <div class="sg-after-content"> <div class="sg-container-small sg-nav-categories"> <h4> More from the categories </h4> <ul class="sg-categorylist sg-row"> <li> <a href="/en/kategorien/zielgruppen/innovationsbegeisterte/"> Innovation enthusiasts </a> </li> <li> <a href="/en/kategorien/zielgruppen/netzwerkpartner/"> Network partners </a> </li> <li> <a href="/en/kategorien/themen/forschung/"> Research </a> </li> <li> <a href="/en/kategorien/zielgruppen/tipps-fuer-planer-innen/"> Tips for event planners </a> </li> </ul> </div> <div class="sg-container-small sg-breadcrumb"> <h4>Path to page</h4> <a href="/en/">gcb.de</a> <a href="/en/wissen-und-innovation/">Knowledge and Innovation</a> <a href="/en/wissen-und-innovation/future-meeting-space/">Future Meeting Space</a> <span>2023: Creating Meaningful Events in Challenging Times</span> </div> </div> <footer> <section class="sg-container-full foo-social"> <div class="sg-container-medium"> <div class="sg-row"> <h3>Also visit us on:</h3> <div> <ul> <li> <a href="https://www.youtube.com/user/GermanyMeetings" target="_blank" title="YouTube"> <span class="fab fa-2x fa-youtube"></span><span class="sg-screenreader-only">YouTube</span> </a> </li> <li> <a href="https://www.instagram.com/germany_meetings/" target="_blank" title="Instagram"> <span class="fab fa-2x fa-instagram"></span><span class="sg-screenreader-only">Instagram</span> </a> </li> <li> <a href="https://www.linkedin.com/company/german-convention-bureau/" target="_blank" title="LinkedIn"> <span class="fab fa-2x fa-linkedin-in"></span><span class="sg-screenreader-only">LinkedIn</span> </a> </li> </ul> 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class="sg-row"> <div class="foo-logo"> <a href="/en/" title="To home page"> <img src="/site/templates/images/logo--gcb-sign.svg" alt="Logo: German Convention Bureau"> <span class="sg-screenreader-only">German Convention Bureau</span> </a> </div> <div class="foo-adress foo-adress-us"> <p> <strong>GCB German Convention Bureau e. V.</strong><br> c/o German National Tourist Board<br> 1350 Broadway, Suite 440<br> New York, NY 10018<br> USA<br> <br> Phone: 001 646 761 7746<br> Internet: <a href="http://www.germany-meetings.com">www.germany-meetings.com</a><br> E-Mail: <a href="mailto:hilchey@germany-meetings.com">hilchey@germany-meetings.com</a> </p> </div> <div class="foo-adress"> <p><strong>GCB German Convention Bureau e. V.</strong><br /> c/o WeWork<br /> Taunusanlage 8<br /> 60329 Frankfurt<br /> Germany<br /> <br /> Phone: 0049 - 69 - 24 29 30 - 0<br /> Internet: <a href="https://www.gcb.de" target="_blank" rel="noreferrer noopener">www.gcb.de</a><br /> E-Mail: <a href="mailto:info@gcb.de">info@gcb.de</a></p> </div> <div class="foo-adress foo-adress-cn"> <p> <strong>GCB German Convention Bureau e. V.</strong><br> c/o German National Tourist Board<br> 6F DRC Liangmaqiao Diplomatic Office Building<br> 0602D, 19 Dongfang East Road, Chaoyang District<br> 100600 Beijing, PR China<br> <br> Phone: 0086 10 6590 6445<br> Internet: <a href="https://www.germany-meetings.cn">www.germany-meetings.cn</a><br> E-Mail: <a href="mailto:yang@germany-meetings.com">yang@germany-meetings.com</a> </p> </div> </div> </div> <a href="#top" title="To top" data-uk-scroll> <span class="fas fa-2x fa-arrow-to-top"></span><span class="sg-screenreader-only">To top</span> </a> </section> </footer> <div class="sg-nav-services"> <ul class="sg-nav-services-container" data-uk-switcher="#ocswitcher"> <li hidden> <a href="#"> </a> </li> <li> <a href="#menu" class="sg-nav-services-item" data-uk-tooltip="title: Search; pos:left" data-uk-toggle> <span class="fas fa-search"></span> <span class="sg-screenreader-only">Search</span> </a> </li> <li> <a href="#menu" class="sg-nav-services-item" data-uk-tooltip="title: Members 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