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Millennials have changed their minds and now want luxury watches - here's why, Business Insider - Business Insider Malaysia

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.home-small-img-block, .home-tech-insider-block .td_module_wrap { margin-bottom: 0; } .home-tech-insider-block .td_module_10 { padding-top: 30px; } .home-tech-insider-block .td_module_10 .td-module-thumb { top: 30px; } .home-tech-insider-block .td-module-thumb, .home-trending-big-block .meta-info-container .td-module-thumb, .home-2-column-block .td-module-image { display: table-footer-group; } .home-tech-insider-block .td-module-meta-info, .home-trending-big-block .meta-info-container .td-module-meta-holder, .home-2-column-block .td_module_wrap .entry-title { display: table-header-group; position: relative; } .td_block_18 .td_module_mx8 .entry-title { font-size: 34.5px; line-height: 38px; font-weight: bold; margin-top: 30px; padding-bottom: 10px; } .td_module_mx4 .entry-title { font-weight: bold; font-size: 24.5px; line-height: 1.2em; } .home-tech-insider-block .td-module-meta-info .entry-title a, .home-tech-insider-block .td-module-meta-info .td-post-author-name a, .home-tech-insider-block .td-module-meta-info .td-post-date a { color: #222; } .td_module_mx8 .td-module-thumb a:last-child:after { background: none; } .td_block_18 .td-column-2 .td_module_mx8 { padding-bottom: 60px; } .td_module_mx8 .td-author-date { position: absolute; bottom: -30px; } .home-trending-big-block .td-block-title-wrap { text-align: center; } #trending-home .home-title-underline .td-block-title-wrap { /*text-align: center;*/ border-top: 1px solid #d8d8d8; border-bottom: 1px solid #d8d8d8; margin-bottom: 20px; } .home-title-underline .td-block-title { display: inline-block; color: #185f7d; font-size: 13px; margin-top: 20px !important; margin-bottom: 10px !important; line-height: 1.25em; text-transform: uppercase; letter-spacing: 2px; font-weight: bold; } .widget { overflow: visible; } .widget .home-title-underline .wpp-list li p { display: block; } .widget .home-title-underline .wpp-post-title { /*color: #222; font-family: 'fakt-semibold', Helvetica, Arial, sans-serif; */ font-size: 25px; line-height: 30px; margin-bottom: 5px; color: #111516; font-family: LabGrotesque-Black,Helvetica,Arial,sans-serif; } .widget .home-title-underline .wpp-list li p span { margin-left: 10px; } .widget .home-title-underline .wpp-list li .item-details p { display: none; } .home-trending-grid-block .td_module_mx4 .td-module-image { display: none; } .home-trending-grid-block .td_module_mx4 .entry-title { font-weight: bold; font-size: 24.5px; line-height: 1.2em; } .td_module_mx4 .td-module-thumb, .td_module_mx4 .td-post-category, .home-list-block .td-excerpt { display: none; } .home-trending-big-block .meta-info-container .td-module-thumb img, .home-2-column-block .td-module-thumb img { width: 100%; margin-top: 30px; } .home-trending-grid-block .td-block-row:last-child .td_module_wrap { border: 0; } .home-list-block { margin-bottom: 0; } .home-list-block .entry-title { font-size: 24.5px; } .home-2-column-block .td_module_wrap .entry-title { font-size: 1.6rem; font-weight: normal; line-height: 1.25em; } .home-2-column-block .td-module-thumb { margin-top: -20px; min-height: 218px; } .home-2-column-block .td_module_wrap { margin-bottom: 30px; } .home-2-column-block .td-block-span6:nth-child(odd) { border-right: 1px dotted #ddd } .home-2-column-block .td-block-row:last-child .td_module_wrap { border-bottom: 0; } .wpb_text_column li { font-size: 1.25rem; line-height: 1.1875; } /******Home - SIDEBAR*****/ .td_module_6 .entry-title, .widget .wpp-post-title { /*font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;*/ font-family: LabGrotesque-Black,"Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; line-height: 1.2rem; color: #111516; } .td_block_padding.td-column-1 .td-block-span12:last-child .td_module_wrap { padding-bottom: 20px; } .sidebar-recommended .td-module-meta-info, .sidebar-featured-articles .td-module-meta-info, .td_block_widget .td_module_6 .td-module-meta-info { display: none; } .widget .wpp-list li { display: inline-block; padding-bottom: 20px; border-bottom: 1px solid #ddd; margin-bottom: 20px; width: 100%; } .widget .wpp-thumbnail { margin: 0 15px 0 0; } .widget .wpp-post-title { display: block; } .widget .wpp-list li p { display: none; } /***********Post - CONTENT**********/ .post header .entry-title { margin-bottom: 20px; font-size: 40px; line-height: 1.1em; font-weight: bold; } .post header .td-module-meta-info { display: inline-block; } .td-crumb-container,.single .td-category, .post .td-post-author-name div, .post .td-post-author-name div,.post header .td-icon-views { display:none; } .post .td-post-author-name { display: block; width: 100%; margin-bottom: 10px; } .post header .td-post-views span:before { content: url(/web/20181003152732im_/https://www.businessinsider.my/assets/static/post-viewsicon.png); position: relative; top: 3px; } .post header .td-post-views { float: left; margin-left: 10px; } .post header .td-post-views span { color: #f11e1e; font-size: 15px; vertical-align: middle; } .td-post-title .td-post-date:before { content: ''; margin-right: 0; } .td-post-content { margin-top: 0; } .td-post-content dl{ font-family: LabGrotesque-Regular, Helvetica, Arial, sans-serif !important; font-size: 1rem !important; line-height: 1.25 !important; letter-spacing: -.3px !important; color: #848f91 !important; } .td-post-content p { /*font-family: Georgia,Times,sans-serif;*/ font-size: 1.25rem; font-family: TiemposTextWeb-Regular, Georgia, Times, serif; font-weight: 400 !important; color: #111516; line-height: 1.65; margin: 2.15rem 0 !important; } .td-post-content h2 { font-size: 1.6rem !important; line-height: 32px !important; margin: 0 !important; } .td-page-content ul, .td-post-content ul { margin: 0 0 10px 0; padding-left: 25px; } .td-page-content li, .td-post-content li { font-size: 1.25rem; line-height: 1.65; } #the_bi_content ul:first-of-type li { margin: 2.15rem 0; } .td-main-sidebar .td-module-meta-info { display: none; } .td-footer-wrapper .td_block_wrap { display: none; } .td-tags { width: 100%; padding-left: 0 !important; } .td-tags li:first-child { display: block; width: 100%; text-align: left; margin: 2.15rem 0; border-bottom: 1px solid #ddd; padding-bottom: 10px; font-size: 24px; text-transform: capitalize; /*color: #222; font-family: 'fakt-semibold', Helvetica, Arial, sans-serif;;*/ color: #111516; font-family: LabGrotesque-Black,Helvetica,Arial,sans-serif; } .td-tags span, .td-tags a { margin-right: 10px; } .td-post-source-tags .td-post-small-box span { background-color: transparent; padding: 10px 0; color: #222; height: auto; } .td-post-source-tags .td-post-small-box a { padding: 5px 8px; height: auto; /*color: #222;*/ border: 1px solid #ddd; border-radius: 4px; font-size: 16px; line-height: 20px; /*font-family: 'fakt-normal', Helvetica, Arial, sans-serif;;*/ font-weight: normal; color: #111516; font-family: LabGrotesque-Regular,Helvetica,Arial,sans-serif; } .td-post-source-tags .td-post-small-box a:hover { color: #fff; background-color: #185f7c; } .single .td-post-content h1 a { color: #196d8d; } .single .td-post-content blockquote p { /*font-family: Georgia,Times,sans-serif;*/ font-size: 19px; text-transform: none; font-style: normal; text-align: left; /*color: #222;*/ color: #111516; font-family: TiemposText-Regular,Georgia,Times,sans-serif; } /***********AUTHOR PAGE**********/ .author .td-page-title { font-size: 38px; line-height: 1.5; margin-bottom: 0; font-weight: bold; } .author .td_module_10 .entry-title { font-size: 24.5px; } .author .td-author-page { display: inline-block; } .td-author-counters, .td-excerpt { display: none; } .author-box-wrap { padding: 20px 20px 35px 20px; margin-bottom: 48px; margin-top: 40px; background: url('/web/20181003152732im_/https://www.businessinsider.my/assets/static/back_pattern_diagonal.jpg'); } .author-box-wrap .desc { position: absolute; margin-left: 0; top: 35px; font-size: 15px; left: 25px; } /*.author-box-wrap .td-author-social { position: absolute; top: 112px; left: -142px; }*/ .td-icon-mail-1:before { content: '\e820'; font-size: x-large; } .author-box-wrap .td-social-icon-wrap .td-icon-font { color: #00709a; font-size: 14px; vertical-align: top; margin-right: 5px; } .author-box-wrap .td-social-icon-wrap .td-icon-mail-1 { font-size: 18px; } .author .td_module_16 .td-module-thumb { top: auto; } .author .td-ss-main-content .td_module_10 .td-module-thumb { position: relative; float: left; } .single .td-post-content div h3 { margin-top: 50px; font-size: 25px; line-height: 32px; /*font-family: 'fakt-sm-semibold', Helvetica, Arial, sans-serif;;*/ font-family: 'LabGrotesque-Black', Helvetica, Arial, sans-serif; } .post footer { text-align: center; } .single .td-post-content .vapp_wrapper { text-align: right; } .single .td-post-content .vapp_wrapper a, .td-post-content div{ /*font-family: helvetica,sans-serif;*/ font-size: 16px; font-family: TiemposTextWeb-Bold, Georgia, Times, serif; } .page-nav a { background-color: #f5f5f5; border-radius: 4px; border: 1px solid #ccc; color: #333; text-shadow: 0 1px 1px rgba(255,255,255,0.75); } .page-nav a:last-child { margin-right: 0; } .page-nav a:hover { background-color: #e6e6e6; border: 1px solid #ccc; color: #333; text-decoration: none; } .page-nav:first-child > div, .page-nav .current { background-color: #00709a; border-radius: 4px; border: 1px solid #14516a; } .page-nav i { font-size: 15px; font-weight: bold; color: #00709a; vertical-align: middle; } /***************************TRENDING PAGE***************/ .wpp-list { margin-top: 0; } .trending-content-block li { padding-bottom: 20px; border-bottom: 1px solid #ddd; margin: 0 0 20px 0; display: inline-block; width: 100%; } .trending-content-block li > p, .page-template-default .wpb_text_column p:last-child { margin: 5px 0 0 0; display: block; } .trending-content-block li p, .trending-content-block li p a { font-size: 15px; color: #111516; font-weight: normal; font-family: LabGrotesque-Black,Helvetica,Arial,sans-serif; } .trending-content-block li p, .trending-content-block li p span { font-size: 15px; color: #848f91; font-weight: normal; font-family: LabGrotesque-Regular,Helvetica,Arial,sans-serif; } .trending-content-block li p span { margin-left: 10px; display: inline-block; } .trending-content-block li p span:before { content: url(/web/20181003152732im_/https://www.businessinsider.my/assets/static/post-date-icon.png); position: relative; top: 3px; margin-right: 5px; } .trending-content-block .wpp-post-title { /*color: #222; font-family: 'fakt-semibold', Helvetica, Arial, sans-serif;*/ font-size: 25px; line-height: 30px; display: block; color: #111516; font-family: LabGrotesque-Black,Helvetica,Arial,sans-serif; } .trending-content-block .wpp-list li > a:first-child { height: 150px; overflow: hidden; width: 218px; float: left; margin-right: 23px; } /*.trending-new .trending-content-block .wpp-thumbnail { margin: 0 45px 0 0; width: auto; margin: 0; height: 120%; max-width: none; }*/ .wpp-author, .wpp-author a { font-size: 15px; color: #111516; font-weight: normal; font-family: LabGrotesque-Black,Helvetica,Arial,sans-serif; } .wpp-date { font-size: 15px; color: #848f91; font-weight: normal; font-family: LabGrotesque-Regular,Helvetica,Arial,sans-serif; } .wpp-date:before { content: url(/web/20181003152732im_/https://www.businessinsider.my/assets/static/post-date-icon.png); position: relative; top: 3px; margin-right: 5px; } /*********VIDEO PAGE*******/ .video-list .td-module-thumb:before { background: url(/web/20181003152732im_/https://www.businessinsider.my/assets/static/video_icon.png) no-repeat; display: inline-block; content: ""; height: 50px; width: 50px; position: absolute; z-index: 1; left: 8px; top: 8px; } /*************ADVERTISE PAGE******************/ #advertise-list li { list-style: none; } #advertise-list li img { width: 16px; vertical-align: middle; margin-right: 8px; } /********RESPONSIVE CSS FOR CONTENT************/ /********MOBILE*************/ @media (max-width: 767px){ html, body { font-size: 14px; } #td-outer-wrap { overflow-x: hidden; } .td-main-page-wrap { padding: 20px 0; } .page .td-scroll-up { background-color: rgba(24, 95, 125, 0.6); /* make the button background transparent in mobile*/ } .td_block_template_12 .td-block-title, .page-title { font-size: 21px; padding-bottom: 5px; margin-top: 30px; } .td_module_17 .entry-title { font-size: 1.6rem; line-height: 1.14; } .meta-info-container .td-module-meta-holder { padding: 10px 0; height: auto; } .td_module_17 .td-left-meta .td-post-author-name a, .td_module_17 .td-module-meta-holder, .td-module-meta-info, .td-module-meta-info .td-post-author-name, .post header .td-post-author-name a, .post header .td-post-views span, .widget .home-title-underline .wpp-list li p { font-size: 13px; } .td_module_wrap, .td-pb-span8 .td_module_10, .td_block_22 .td_module_wrap:last-child, .td_block_11 .td-block-span12:last-child .td_module_wrap, .td_block_padding .td-block-row:last-child > div:last-child .td_module_wrap, .widget .wpp-list li, #trending-home .wpp-list li .td_module_10 { padding-bottom: 10px; margin-bottom: 15px; } .td_module_17 .td-module-image { margin-right: 0; margin-left: 0; } .td_module_10 .td-module-thumb, .sidebar-recommended .td-module-thumb, .td_module_6 .td-module-thumb, .widget .wpp-thumbnail, #trending-home .wpp-thumbnail { width: 120px; } .td_module_10 .item-details, .sidebar-recommended .item-details, .td_module_6 .item-details { margin-left: 130px; min-height: 50px; } .home-small-img-block .td_module_10 .entry-title, .home-2-column-block .td_module_wrap .entry-title, .home-list-block .entry-title, .widget .home-title-underline .wpp-post-title, #trending-home .wpp-post-title, .td_module_10 .entry-title { font-size: 1.25rem; line-height: 1.1875; } .home-2-column-block { border-bottom: 0; } .home-2-column-block .td-module-thumb { margin-top: 10px; } .home-2-column-block .td-module-thumb img { margin-top: 0; } .home-2-column-block .td_module_wrap { margin-bottom: 15px; } .home-2-column-block .td-block-span6:nth-child(odd) { border-right: 0; } .sidebar-recommended .entry-title, .td_module_6 .entry-title, .widget .wpp-post-title { font-size: 1.25rem; line-height: 1.1875; } .sidebar-recommended .td-block-span12:last-child .td_module_wrap, .home-2-column-block .td-block-row:last-child .td_module_wrap { margin-bottom: 15px; border-bottom: 1px solid #ddd; } .td_block_padding.td-column-1 .td-block-span12:last-child .td_module_wrap { padding-bottom: 10px; } .widget .home-title-underline .wpp-list li p span { margin-left: 0; display: block; } .td-header-wrap .td-header-menu-wrap { background-color: transparent !important; } /****POST PAGE***/ .td-main-page-wrap, .td-main-content-wrap { padding: 20px 0; } .td-post-template-default .td-post-header header .entry-title { font-size: 1.67rem; line-height: 1.22; } .post header .entry-title { margin-bottom: 0; } .post .td-post-date { top: 0; } .post .td-post-author-name { display: inline-block; width: auto; margin: 3px 5px 0 0; } .single .td-post-content div h3 { margin-top: 20px; } /*****AUTHOR PAGE*****/ .author .td-main-content-wrap .td-container { padding-top: 0; } .author .td-page-title { font-size: 22px; line-height: 40px; } .author-box-wrap .desc { left: 0; top: 25px; } .td-social-icon-wrap { margin: 0; } /******TRENDING PAGE*********/ .wpp-list { margin: 0; } .trending-content-block li { display: table; padding-bottom: 10px; margin-bottom: 15px; } .trending-content-block .wpp-post-title { display: table-header-group; font-size: 18px; line-height: 23px; } .trending-new .trending-content-block .wpp-thumbnail { width: 100%; height: auto; } .trending-content-block .wpp-list li > a:first-child { display: table-footer-group; height: auto; width: 100%; margin: 15px 0 0 0; } .wpp-author, .wpp-author a, .wpp-date { font-size: 13px; } /*********VIDEO PAGE*******/ .video-list .td-module-thumb:before { left: 2px; top: 2px; background-size: 30%; } /*****SIDEBAR******/ .widget .wpp-thumbnail { margin: 0 10px 0 0; } } /********TABLET*************/ @media (min-width: 768px) and (max-width: 1018px) { .ubermenu .ubermenu-item-level-1 .ubermenu-image { min-height: 200px !important; max-width: 120% !important; } .ubermenu .ubermenu-item-level-1 .ubermenu-target { height: 260px !important; } .td-pb-span8 { width: 60.66666667%; } .td-pb-span4 { width: 39.33333333%; } .td-main-page-wrap { padding: 20px 0; } .td_module_wrap, .td_block_padding.td-column-1 .td-block-span12:last-child .td_module_wrap { padding-bottom: 10px; margin-bottom: 15px; } .td_block_wrap { margin-bottom: 10px; } .td-pb-span8 .td_module_10 .td-post-author-name { display: block; } .meta-info-container .td-module-meta-holder { padding-top: 10px; height: 35px; font-size: 13px; } .td_block_22 .td_module_wrap:last-child { padding-top: 0; padding-bottom: 10px; } .td_module_17 .entry-title { font-size: 30px; line-height: 34px; } .td-pb-span8 .td_module_10 .entry-title, .widget .home-title-underline .wpp-post-title, #trending-home .wpp-post-title { font-size: 21px; line-height: 25px; } .home-small-img-block .td_module_wrap, .td_block_11 .td-block-span12:last-child .td_module_wrap, #trending-home .wpp-list li .td_module_10 { padding-bottom: 20px; margin-bottom: 15px; } .home-2-column-block .td-module-thumb { margin-top: -20px; min-height: 148px; } .sidebar-recommended .td_module_6 .entry-title, .td_module_6 .entry-title, .widget .wpp-post-title { font-size: 14px; } .sidebar-recommended .td-block-span12:last-child .td_module_wrap, .sidebar-featured-articles .td_module_wrap { padding-bottom: 10px; border-bottom: 1px solid #ddd; } .widget .wpp-thumbnail, #trending-home .wpp-thumbnail { max-width: 190px; } .td-post-date { margin-left: 0; } /*****POST PAGE****/ .single .td-post-content div h3 { margin-top: 30px; } .td-ss-main-content > div:nth-child(4) { margin-top: 50px; } /*****TRENDING PAGE******/ .trending-content-block .wpp-post-title { font-size: 21px; line-height: 25px; } .trending-content-block .wpp-list li > a:first-child { width: 190px; height: 143px; } /************AUTHOR PAGE *********/ .author-box-wrap .desc { left: 15px; } } /********LAPTOP*************/ @media (min-width: 1019px) and (max-width: 1140px) { .ubermenu .ubermenu-item-level-1 .ubermenu-image { max-width: 150%; } } @media (min-width: 1280px) { .td-container { width: 1230px; } } /* Fix issue of header logo and link rendering issue */ .td-header-row [class*="td-header-sp"] { float: right; } .search-box { display:none; } /* Style image caption */ .image-caption-label, .image-source-label{ display:none; } .image-caption-value, .image-source-value{ display:inline; margin-left: 0; } .image-caption-value{ font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif !important; font-weight: normal; color: #111516; } .image-source-value{ color: #848f91; font-size: 1rem; } dl[type="image"]{ margin: 10px 0 20px 0; } /* Remove additional spacing after author comma*/ header .td-post-author-name a { margin-right: 0px; } /* Added css to fix images in popular posts */ div.textwidget ul.wpp-list li a:first-child{height: 90px;display: block;overflow: hidden;float: left;} /* Added CSS to fix social feeds widget */ .cnwidget.cnvw { margin-left: 0px !important; width: auto !important; } .cnheader-small{ margin-bottom: 15px !important; } /* Added CSS to fix trending alignment issue in mobile */ @media (max-width: 767px) { .trending-content-block .wpp-list { margin-bottom: 0px !important; } .trending-content-block li { display: inline-block; } .trending-content-block .wpp-list li > a:first-child { display: block; margin: 0 0 13px 0; min-height: 50px; width: 75px; } .trending-content-block .wpp-post-title { display: block; font-size: 18px; line-height: 21px; margin-left: 85px; } .trending-content-block li p { font-size: 13px; margin-left: 85px !important; } .trending-content-block li p a { font-size: 13px; } .trending-content-block li p span { margin-bottom: 0px !important; } } /* image caption style that follow US */ .caption-source{line-height: 26px;} .caption-source .source a { color: #888888 !important; font-size: 80%; margin-left: 5px; } .caption-source .caption { font-weight: bold; font-size: 16px; display: inline; } .caption-source .source, .source-only.source, .source-only .source{ color: #888888 !important; font-size: 80%; margin-left: 5px; } </style> <style> #the_mediaoutreach_content p{ margin-bottom:0; } .td-scroll-up { background-color: #fff !important; border: #E8E9EA 1px solid; } .td-scroll-up .td-icon-menu-up { color: #475154; } /* Fixed header ad alignment issue*/ .td-header-row .td-header-sp-recs{ width:auto !important; } /* Fixed double border on homepage */ .block11last-section .td_block_inner .td-block-span12:last-of-type .td_module_wrap{ border-bottom: none; } /* fixed header and search box space issue */ .search-box{ top: 60px; } </style> <!-- SMX Implementation --> <script> var lb_sizes = '970x90,728x90,970x250,728x90,320x50,320x50'; var loaded_dfp_tags = {}; loaded_dfp_tags.lb1 = { 'adunit': '/5908/BI_MY/lb1/life', 'slotname' : 'dfp-ad-lb1', 'size' : lb_sizes }; loaded_dfp_tags.imu2 = { 'adunit': '/5908/BI_MY/imu2/life', 'slotname' : 'dfp-ad-imu2', 'size' : '300x250,300x600' }; loaded_dfp_tags.topoverlay = { 'adunit': '/5908/BI_MY/topoverlay/life', 'slotname' : 'dfp-ad-topoverlay', 'size' : '1x1' }; </script> <script> loaded_dfp_tags.midarticlespecial = { 'adunit': '/5908/BI_MY/midarticlespecial/life', 'slotname' : 'dfp-ad-midarticlespecial', 'size' : '1x1,fluid' }; </script> <script> loaded_dfp_tags = JSON.stringify(loaded_dfp_tags); </script> <!-- GRAPESHOT channel tag --> <script type="text/javascript"> var isArticlePage = 1; if(isArticlePage) { var gs_channels="no_category"; var gsurl=window.location!=window.top.location?document.referrer:window.location; document.write('<scr'+'ipt type="text/javascript" src="//web.archive.org/web/20181003152732/https://sph.gscontxt.net/main/channels.cgi?url='+encodeURIComponent(gsurl)+'"></scr'+'ipt>'); } </script> <!-- GRAPESHOT channel tag END --> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://web.archive.org/web/20181003152732/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PH35D8B');</script> <!-- End Google Tag Manager --> <script src="//web.archive.org/web/20181003152732js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <!-- Prebid : Start --> <script> var overlay_validity=4; </script> <script src="//web.archive.org/web/20181003152732js_/https://adtag.sphdigital.com/tag/smx/prebid.js"></script> <script src="//web.archive.org/web/20181003152732js_/https://adtag.sphdigital.com/tag/smx/smx_prebid.js"></script> <!-- Prebid : End --> <!-- Google Tag Manager US --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://web.archive.org/web/20181003152732/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M957KP');</script> <!-- End Google Tag Manager US --> <!-- Begin Preview/Referrer Script --> <script type="text/javascript"> //Begin Preview function querystring(key) { var re=new RegExp('(?:\\?|&)'+key+'=(.*?)(?=&|$)','gi'); var r=[], m; while ((m=re.exec(document.location.search)) != null) r[r.length]=m[1]; return r; } var key ='dfp_preview'; var keycode = querystring(key); //End Preview //Begin referrer function getreferrer() { var refresponse = "direct"; var siteref = ""; if (document.referrer.split("/")[2]) { siteref = document.referrer.split("/")[2]; if (/google/i.test(siteref)) { refresponse = "google"; } else if (/facebook/i.test(siteref)) { refresponse = "facebook"; } else { refresponse = "others"; } } return refresponse; } var tarref = getreferrer(); //End referrer </script> <!-- End Preview/Referrer Script --> <!-- Begin Lotame ID --> <script src="//web.archive.org/web/20181003152732js_/https://tags.crwdcntrl.net/c/11081/cc_af.js"></script> <script type="text/javascript" src="//web.archive.org/web/20181003152732js_/https://ad.crwdcntrl.net/5/c=4334/pe=y/var=ccauds"> </script> <script type="text/javascript"> if (typeof(ccauds) !== "undefined") { var lotameid = ccauds.Profile.pid; }else{ var lotameid = ''; } </script> <!-- End Lotame ID --> <script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.slots = googletag.slots || {}; </script> <script type="text/javascript"> var dfp_preview_ids = querystring('dfp_preview'); var show_overlay=0; var mapping = googletag.sizeMapping() .addSize([1024, 0], [[970, 90], [728, 90], [970, 250]]) .addSize([740, 0], [728, 90]) .addSize([480, 0], [320, 50]) .addSize([0, 0], [320, 50]) .build(); googletag.slots["lb1"] = googletag.defineSlot("/5908/BI_MY/lb1/life", [728, 90], "dfp-ad-lb1") .addService(googletag.pubads()).setTargeting("bimytags", ["luxury-watches","millennials","rolex-watch","watch"]).setTargeting("bimyarticleid", "1305057").setTargeting(key, keycode).defineSizeMapping(mapping); googletag.slots["imu1"] = googletag.defineSlot("/5908/BI_MY/imu1/life", [[300, 250], "fluid"],"dfp-ad-imu1") .addService(googletag.pubads()).setTargeting("bimytags", ["luxury-watches","millennials","rolex-watch","watch"]).setTargeting("bimyarticleid", "1305057").setTargeting(key, keycode); googletag.slots["imu2"] = googletag.defineSlot("/5908/BI_MY/imu2/life", [[300, 250], [300, 600]],"dfp-ad-imu2") .addService(googletag.pubads()).setTargeting("bimytags", ["luxury-watches","millennials","rolex-watch","watch"]).setTargeting("bimyarticleid", "1305057").setTargeting(key, keycode); if (document.cookie.indexOf("topoverlayDisplayed=") == -1 || (dfp_preview_ids!= undefined && dfp_preview_ids.length!=0) ) { googletag.slots["topoverlay"] = googletag.defineSlot("/5908/BI_MY/topoverlay/life", [1, 1],"dfp-ad-topoverlay") .addService(googletag.pubads()).setTargeting("bimytags", ["luxury-watches","millennials","rolex-watch","watch"]).setTargeting("bimyarticleid", "1305057").setTargeting(key, keycode).setTargeting("referrer", tarref); var expiry = new Date(); expiry.setTime(expiry.getTime() + (overlay_validity*60*60*1000)); if( (tarref=="google" || tarref =="facebook") && document.cookie.indexOf("topoverlaySocialReferer=") == -1) { document.cookie = "topoverlaySocialReferer=1;path=/; expires=" + expiry.toGMTString(); } else { document.cookie = "topoverlayDisplayed=yes;path=/; expires=" + expiry.toGMTString(); } show_overlay=1; } googletag.slots["midarticlespecial"] = googletag.defineSlot("/5908/BI_MY/midarticlespecial/life", [[1, 1],"fluid"],"dfp-ad-midarticlespecial") .addService(googletag.pubads()).setTargeting("bimytags", ["luxury-watches","millennials","rolex-watch","watch"]).setTargeting("bimyarticleid", "1305057").setTargeting(key, keycode); googletag.cmd.push(function() { googletag.pubads().enableAsyncRendering(); googletag.pubads().collapseEmptyDivs(); }); if(isArticlePage) { googletag.pubads().setTargeting('gs_channels', gs_channels); var gsMetaTag = document.createElement('meta'); gsMetaTag.id = 'grapeshot'; gsMetaTag.name = 'grapeshot_tag'; gsMetaTag.content = gs_channels; document.getElementsByTagName('head')[0].appendChild(gsMetaTag); } googletag.pubads().enableSingleRequest(); googletag.enableServices(); googletag.cmd.push(function() { googletag.pubads().setTargeting('dfp_cc_id', window.lotameid); }); </script> <script type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({article:'auto'}); !function (e, f, u, i) { if (!document.getElementById(i)){ e.async = 1; e.src = u; e.id = i; f.parentNode.insertBefore(e, f); } }(document.createElement('script'), document.getElementsByTagName('script')[0], '//web.archive.org/web/20181003152732/https://cdn.taboola.com/libtrc/sph-businessinsidermy/loader.js', 'tb_loader_script'); if(window.performance && typeof window.performance.mark == 'function') {window.performance.mark('tbl_ic');} </script><style id="ubermenu-custom-generated-css"> /** UberMenu Responsive Styles (Breakpoint Setting) **/ @media screen and (min-width: 768px){ .ubermenu{ display:block !important; } .ubermenu-responsive .ubermenu-item.ubermenu-hide-desktop{ display:none !important; } .ubermenu-responsive.ubermenu-retractors-responsive .ubermenu-retractor-mobile{ display:none; } /* Force current submenu always open but below others */ .ubermenu-force-current-submenu .ubermenu-item-level-0.ubermenu-current-menu-item > .ubermenu-submenu-drop, .ubermenu-force-current-submenu .ubermenu-item-level-0.ubermenu-current-menu-ancestor > .ubermenu-submenu-drop { display: block!important; opacity: 1!important; visibility: visible!important; margin: 0!important; top: auto!important; height: auto; z-index:19; } /* Invert Horizontal menu to make subs go up */ .ubermenu-invert.ubermenu-horizontal .ubermenu-item-level-0 > .ubermenu-submenu-drop{ top:auto; bottom:100%; } .ubermenu-invert.ubermenu-horizontal.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-has-submenu-drop > .ubermenu-target:after{ content:"\f106"; } /* Make second level flyouts fly up */ .ubermenu-invert.ubermenu-horizontal .ubermenu-submenu .ubermenu-item.ubermenu-active > .ubermenu-submenu-type-flyout{ top:auto; bottom:0; } /* Clip the submenus properly when inverted */ .ubermenu-invert.ubermenu-horizontal .ubermenu-item-level-0 > .ubermenu-submenu-drop{ clip: rect(-5000px,5000px,auto,-5000px); } /* Invert Vertical menu to make subs go left */ .ubermenu-invert.ubermenu-vertical .ubermenu-item-level-0 > .ubermenu-submenu-drop{ right:100%; left:auto; } .ubermenu-invert.ubermenu-vertical.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-item-has-children > a.ubermenu-target:after{ right:auto; left:10px; margin-top:-7px; content:"\f104"; } .ubermenu-vertical.ubermenu-invert .ubermenu-item > .ubermenu-submenu-drop { clip: rect(-5000px,5000px,5000px,-5000px); } .ubermenu-responsive-toggle{ display:none; } } @media screen and (max-width: 767px){ .ubermenu-responsive-toggle, .ubermenu-sticky-toggle-wrapper { display: block; } .ubermenu-responsive{ width:100%; max-height:500px; visibility:visible; overflow:visible; -webkit-transition:max-height 1s ease-in; transition:max-height .3s ease-in; } .ubermenu-responsive.ubermenu-items-align-center{ text-align:left; } .ubermenu-responsive.ubermenu{ margin:0; } .ubermenu-responsive.ubermenu .ubermenu-nav{ display:block; } .ubermenu-responsive.ubermenu-responsive-nocollapse, .ubermenu-repsonsive.ubermenu-no-transitions{ display:block; max-height:none; } .ubermenu-responsive.ubermenu-responsive-collapse{ max-height:none; visibility:visible; overflow:visible; } .ubermenu-responsive.ubermenu-responsive-collapse{ max-height:0; overflow:hidden !important; visibility:hidden; } .ubermenu-responsive.ubermenu-in-transition, .ubermenu-responsive.ubermenu-in-transition .ubermenu-nav{ overflow:hidden !important; visibility:visible; } .ubermenu-responsive.ubermenu-responsive-collapse:not(.ubermenu-in-transition){ border-top-width:0; border-bottom-width:0; } .ubermenu-responsive.ubermenu-responsive-collapse .ubermenu-item .ubermenu-submenu{ display:none; } .ubermenu-responsive .ubermenu-item-level-0{ width:50%; } .ubermenu-responsive.ubermenu-responsive-single-column .ubermenu-item-level-0{ float:none; clear:both; width:100%; } .ubermenu-responsive .ubermenu-item.ubermenu-item-level-0 > .ubermenu-target{ border:none; box-shadow:none; } .ubermenu-responsive .ubermenu-item.ubermenu-has-submenu-flyout{ position:static; } .ubermenu-responsive.ubermenu-sub-indicators .ubermenu-submenu-type-flyout .ubermenu-has-submenu-drop > .ubermenu-target:after{ content:"\f107"; } .ubermenu-responsive .ubermenu-nav .ubermenu-item .ubermenu-submenu.ubermenu-submenu-drop{ width:100%; min-width:100%; max-width:100%; top:auto; left:0 !important; } .ubermenu-responsive.ubermenu-has-border .ubermenu-nav .ubermenu-item .ubermenu-submenu.ubermenu-submenu-drop{ left: -1px !important; /* For borders */ } .ubermenu-responsive .ubermenu-submenu.ubermenu-submenu-type-mega > .ubermenu-item.ubermenu-column{ min-height:0; border-left:none; float:left; /* override left/center/right content alignment */ display:block; } .ubermenu-responsive .ubermenu-item.ubermenu-active > .ubermenu-submenu.ubermenu-submenu-type-mega{ max-height:none; height:auto;/*prevent overflow scrolling since android is still finicky*/ overflow:visible; } .ubermenu-responsive.ubermenu-transition-slide .ubermenu-item.ubermenu-in-transition > .ubermenu-submenu-drop{ max-height:1000px; /* because of slide transition */ } .ubermenu .ubermenu-submenu-type-flyout .ubermenu-submenu-type-mega{ min-height:0; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:50%; } .ubermenu.ubermenu-responsive .ubermenu-autoclear > .ubermenu-column{ clear:none; } .ubermenu.ubermenu-responsive .ubermenu-column:nth-of-type(2n+1){ clear:both; } .ubermenu.ubermenu-responsive .ubermenu-submenu-retractor-top:not(.ubermenu-submenu-retractor-top-2) .ubermenu-column:nth-of-type(2n+1){ clear:none; } .ubermenu.ubermenu-responsive .ubermenu-submenu-retractor-top:not(.ubermenu-submenu-retractor-top-2) .ubermenu-column:nth-of-type(2n+2){ clear:both; } .ubermenu-responsive-single-column-subs .ubermenu-submenu .ubermenu-item { float: none; clear: both; width: 100%; min-width: 100%; } .ubermenu.ubermenu-responsive .ubermenu-tabs, .ubermenu.ubermenu-responsive .ubermenu-tabs-group, .ubermenu.ubermenu-responsive .ubermenu-tab, .ubermenu.ubermenu-responsive .ubermenu-tab-content-panel{ /** TABS SHOULD BE 100% ACCORDION */ width:100%; min-width:100%; max-width:100%; left:0; } .ubermenu.ubermenu-responsive .ubermenu-tabs, .ubermenu.ubermenu-responsive .ubermenu-tab-content-panel{ min-height:0 !important;/* Override Inline Style from JS */ } .ubermenu.ubermenu-responsive .ubermenu-tabs{ z-index:15; } .ubermenu.ubermenu-responsive .ubermenu-tab-content-panel{ z-index:20; } /* Tab Layering */ .ubermenu-responsive .ubermenu-tab{ position:relative; } .ubermenu-responsive .ubermenu-tab.ubermenu-active{ position:relative; z-index:20; } .ubermenu-responsive .ubermenu-tab > .ubermenu-target{ border-width:0 0 1px 0; } .ubermenu-responsive.ubermenu-sub-indicators .ubermenu-tabs > .ubermenu-tabs-group > .ubermenu-tab.ubermenu-has-submenu-drop > .ubermenu-target:after{ content:"\f107"; } .ubermenu-responsive .ubermenu-tabs > .ubermenu-tabs-group > .ubermenu-tab > .ubermenu-tab-content-panel{ top:auto; border-width:1px; } .ubermenu-responsive .ubermenu-tab-layout-bottom > .ubermenu-tabs-group{ /*position:relative;*/ } .ubermenu-reponsive .ubermenu-item-level-0 > .ubermenu-submenu-type-stack{ /* Top Level Stack Columns */ position:relative; } .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column, .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column-auto{ /* Stack Columns */ width:100%; max-width:100%; } .ubermenu-responsive .ubermenu-item-mini{ /* Mini items */ min-width:0; width:auto; float:left; clear:none !important; } .ubermenu-responsive .ubermenu-item.ubermenu-item-mini > a.ubermenu-target{ padding-left:20px; padding-right:20px; } .ubermenu-responsive .ubermenu-item.ubermenu-hide-mobile{ /* Hiding items */ display:none !important; } .ubermenu-responsive.ubermenu-hide-bkgs .ubermenu-submenu.ubermenu-submenu-bkg-img{ /** Hide Background Images in Submenu */ background-image:none; } .ubermenu.ubermenu-responsive .ubermenu-item-level-0.ubermenu-item-mini{ min-width:0; width:auto; } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0{ width:100%; } .ubermenu-vertical.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-item-has-children > .ubermenu-target:after{ content:'\f107'; } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0.ubermenu-relative.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-align-vertical_parent_item{ top:auto; } .ubermenu-responsive-toggle{ display:block; } } @media screen and (max-width: 480px){ .ubermenu.ubermenu-responsive .ubermenu-item-level-0{ width:100%; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:100%; } } /** UberMenu Custom Menu Styles (Customizer) **/ /* main */ .ubermenu.ubermenu-main:not(.ubermenu-responsive-collapse) { max-height:700px; } .ubermenu-main { background-color:#185f7d; background:-webkit-gradient(linear,left top,left bottom,from(#185f7d),to(#185f7d)); background:-webkit-linear-gradient(top,#185f7d,#185f7d); background:-moz-linear-gradient(top,#185f7d,#185f7d); background:-ms-linear-gradient(top,#185f7d,#185f7d); background:-o-linear-gradient(top,#185f7d,#185f7d); background:linear-gradient(top,#185f7d,#185f7d); } .ubermenu-main.ubermenu-transition-fade .ubermenu-item .ubermenu-submenu-drop { margin-top:0; } .ubermenu-main .ubermenu-item-level-0 > .ubermenu-target { font-size:15px; text-transform:none; color:#ffffff; border-left:1px solid #14516a; -webkit-box-shadow:inset 1px 0 0 0 rgba(255,255,255,0); -moz-box-shadow:inset 1px 0 0 0 rgba(255,255,255,0); -o-box-shadow:inset 1px 0 0 0 rgba(255,255,255,0); box-shadow:inset 1px 0 0 0 rgba(255,255,255,0); } .ubermenu-main .ubermenu-nav .ubermenu-item.ubermenu-item-level-0 > .ubermenu-target { font-weight:normal; } .ubermenu.ubermenu-main .ubermenu-item-level-0:hover > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0.ubermenu-active > .ubermenu-target { color:#ffffff; background-color:#003341; background:-webkit-gradient(linear,left top,left bottom,from(#003341),to(#003341)); background:-webkit-linear-gradient(top,#003341,#003341); background:-moz-linear-gradient(top,#003341,#003341); background:-ms-linear-gradient(top,#003341,#003341); background:-o-linear-gradient(top,#003341,#003341); background:linear-gradient(top,#003341,#003341); } .ubermenu-main .ubermenu-item-level-0.ubermenu-current-menu-item > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0.ubermenu-current-menu-parent > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0.ubermenu-current-menu-ancestor > .ubermenu-target { color:#ffffff; background-color:#003341; background:-webkit-gradient(linear,left top,left bottom,from(#003341),to(#003341)); background:-webkit-linear-gradient(top,#003341,#003341); background:-moz-linear-gradient(top,#003341,#003341); 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*, .td-theme-wrap .td_block_template_14 .td-block-title-wrap .td-wrapper-pulldown-filter .td-pulldown-filter-display-option, .td-theme-wrap .td_block_template_14 .td-block-title-wrap .td-wrapper-pulldown-filter .td-pulldown-filter-display-option i, .td-theme-wrap .td_block_template_14 .td-block-title-wrap .td-wrapper-pulldown-filter .td-pulldown-filter-display-option:hover, .td-theme-wrap .td_block_template_14 .td-block-title-wrap .td-wrapper-pulldown-filter .td-pulldown-filter-display-option:hover i, .td-theme-wrap .td_block_template_15 .td-block-title > *, .td-theme-wrap .td_block_template_15 .td-block-title-wrap .td-wrapper-pulldown-filter, .td-theme-wrap .td_block_template_15 .td-block-title-wrap .td-wrapper-pulldown-filter i, .td-theme-wrap .td_block_template_16 .td-block-title > *, .td-theme-wrap .td_block_template_17 .td-block-title > * { color: #ffffff; } .td-header-top-menu, .td-header-top-menu a, .td-header-wrap .td-header-top-menu-full .td-header-top-menu, .td-header-wrap .td-header-top-menu-full a, .td-header-style-8 .td-header-top-menu, .td-header-style-8 .td-header-top-menu a { color: #111516; } .td-header-wrap .td-header-sp-top-widget .td-icon-font { color: #111516; } .td-header-wrap .td-header-menu-wrap-full, .sf-menu > .current-menu-ancestor > a, .sf-menu > .current-category-ancestor > a, .td-header-menu-wrap.td-affix, .td-header-style-3 .td-header-main-menu, .td-header-style-3 .td-affix .td-header-main-menu, .td-header-style-4 .td-header-main-menu, .td-header-style-4 .td-affix .td-header-main-menu, .td-header-style-8 .td-header-menu-wrap.td-affix, .td-header-style-8 .td-header-top-menu-full { background-color: #ffffff; } .td-boxed-layout .td-header-style-3 .td-header-menu-wrap, .td-boxed-layout .td-header-style-4 .td-header-menu-wrap, .td-header-style-3 .td_stretch_content .td-header-menu-wrap, .td-header-style-4 .td_stretch_content .td-header-menu-wrap { background-color: #ffffff !important; } @media (min-width: 1019px) { .td-header-style-1 .td-header-sp-recs, .td-header-style-1 .td-header-sp-logo { margin-bottom: 28px; } } @media (min-width: 768px) and (max-width: 1018px) { .td-header-style-1 .td-header-sp-recs, .td-header-style-1 .td-header-sp-logo { margin-bottom: 14px; } } .td-header-style-7 .td-header-top-menu { border-bottom: none; } .sf-menu > .current-menu-item > a:after, .sf-menu > .current-menu-ancestor > a:after, .sf-menu > .current-category-ancestor > a:after, .sf-menu > li:hover > a:after, .sf-menu > .sfHover > a:after, .td_block_mega_menu .td-next-prev-wrap a:hover, .td-mega-span .td-post-category:hover, .td-header-wrap .black-menu .sf-menu > li > a:hover, .td-header-wrap .black-menu .sf-menu > .current-menu-ancestor > a, .td-header-wrap .black-menu .sf-menu > .sfHover > a, .header-search-wrap .td-drop-down-search:after, .header-search-wrap .td-drop-down-search .btn:hover, .td-header-wrap .black-menu .sf-menu > .current-menu-item > a, .td-header-wrap .black-menu .sf-menu > .current-menu-ancestor > a, .td-header-wrap .black-menu .sf-menu > .current-category-ancestor > a { background-color: #ffffff; } .td_block_mega_menu .td-next-prev-wrap a:hover { border-color: #ffffff; } .header-search-wrap .td-drop-down-search:before { border-color: transparent transparent #ffffff transparent; } .td_mega_menu_sub_cats .cur-sub-cat, .td_mod_mega_menu:hover .entry-title a, .td-theme-wrap .sf-menu ul .td-menu-item > a:hover, .td-theme-wrap .sf-menu ul .sfHover > a, .td-theme-wrap .sf-menu ul .current-menu-ancestor > a, .td-theme-wrap .sf-menu ul .current-category-ancestor > a, .td-theme-wrap .sf-menu ul .current-menu-item > a { color: #ffffff; } .td-header-wrap .td-header-menu-wrap .sf-menu > li > a, .td-header-wrap .header-search-wrap .td-icon-search { color: #111516; } @media (max-width: 767px) { body .td-header-wrap .td-header-main-menu { background-color: #ffffff !important; } } @media (max-width: 767px) { body #td-top-mobile-toggle i, .td-header-wrap .header-search-wrap .td-icon-search { color: #111516 !important; } } .td-menu-background:before, .td-search-background:before { background: #ffffff; background: -moz-linear-gradient(top, #ffffff 0%, #ffffff 100%); background: -webkit-gradient(left top, left bottom, color-stop(0%, #ffffff), color-stop(100%, #ffffff)); background: -webkit-linear-gradient(top, #ffffff 0%, #ffffff 100%); background: -o-linear-gradient(top, #ffffff 0%, @mobileu_gradient_two_mob 100%); background: -ms-linear-gradient(top, #ffffff 0%, #ffffff 100%); background: linear-gradient(to bottom, #ffffff 0%, #ffffff 100%); filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#ffffff', endColorstr='#ffffff', GradientType=0 ); } .td-mobile-content .current-menu-item > a, .td-mobile-content .current-menu-ancestor > a, .td-mobile-content .current-category-ancestor > a, #td-mobile-nav .td-menu-login-section a:hover, #td-mobile-nav .td-register-section a:hover, #td-mobile-nav .td-menu-socials-wrap a:hover i, .td-search-close a:hover i { color: #299ecc; } #td-mobile-nav .td-register-section .td-login-button, .td-search-wrap-mob .result-msg a { color: #111516; } .td-mobile-content li a, .td-mobile-content .td-icon-menu-right, .td-mobile-content .sub-menu .td-icon-menu-right, #td-mobile-nav .td-menu-login-section a, #td-mobile-nav .td-menu-logout a, #td-mobile-nav .td-menu-socials-wrap .td-icon-font, .td-mobile-close .td-icon-close-mobile, .td-search-close .td-icon-close-mobile, .td-search-wrap-mob, .td-search-wrap-mob #td-header-search-mob, #td-mobile-nav .td-register-section, #td-mobile-nav .td-register-section .td-login-input, #td-mobile-nav label, #td-mobile-nav .td-register-section i, #td-mobile-nav .td-register-section a, #td-mobile-nav .td_display_err, .td-search-wrap-mob .td_module_wrap .entry-title a, .td-search-wrap-mob .td_module_wrap:hover .entry-title a, .td-search-wrap-mob .td-post-date { color: #111516; } .td-search-wrap-mob .td-search-input:before, .td-search-wrap-mob .td-search-input:after, #td-mobile-nav .td-menu-login-section .td-menu-login span { background-color: #111516; } #td-mobile-nav .td-register-section .td-login-input { border-bottom-color: #111516 !important; } .td-banner-wrap-full, .td-header-style-11 .td-logo-wrap-full { background-color: #ffffff; } .td-header-style-11 .td-logo-wrap-full { border-bottom: 0; } @media (min-width: 1019px) { .td-header-style-2 .td-header-sp-recs, .td-header-style-5 .td-a-rec-id-header > div, .td-header-style-5 .td-g-rec-id-header > .adsbygoogle, .td-header-style-6 .td-a-rec-id-header > div, .td-header-style-6 .td-g-rec-id-header > .adsbygoogle, .td-header-style-7 .td-a-rec-id-header > div, .td-header-style-7 .td-g-rec-id-header > .adsbygoogle, .td-header-style-8 .td-a-rec-id-header > div, .td-header-style-8 .td-g-rec-id-header > .adsbygoogle, .td-header-style-12 .td-a-rec-id-header > div, .td-header-style-12 .td-g-rec-id-header > .adsbygoogle { margin-bottom: 24px !important; } } @media (min-width: 768px) and (max-width: 1018px) { .td-header-style-2 .td-header-sp-recs, .td-header-style-5 .td-a-rec-id-header > div, .td-header-style-5 .td-g-rec-id-header > .adsbygoogle, .td-header-style-6 .td-a-rec-id-header > div, .td-header-style-6 .td-g-rec-id-header > .adsbygoogle, .td-header-style-7 .td-a-rec-id-header > div, .td-header-style-7 .td-g-rec-id-header > .adsbygoogle, .td-header-style-8 .td-a-rec-id-header > div, .td-header-style-8 .td-g-rec-id-header > .adsbygoogle, .td-header-style-12 .td-a-rec-id-header > div, .td-header-style-12 .td-g-rec-id-header > .adsbygoogle { margin-bottom: 14px !important; } } .td-header-wrap .td-logo-text-container .td-logo-text { color: #111516; } .td-footer-wrapper, .td-footer-wrapper .td_block_template_7 .td-block-title > *, .td-footer-wrapper .td_block_template_17 .td-block-title, .td-footer-wrapper .td-block-title-wrap .td-wrapper-pulldown-filter { background-color: #ffffff; } .td-footer-wrapper, .td-footer-wrapper a, .td-footer-wrapper .block-title a, .td-footer-wrapper .block-title span, .td-footer-wrapper .block-title label, .td-footer-wrapper .td-excerpt, .td-footer-wrapper .td-post-author-name span, .td-footer-wrapper .td-post-date, .td-footer-wrapper .td-social-style3 .td_social_type a, .td-footer-wrapper .td-social-style3, .td-footer-wrapper .td-social-style4 .td_social_type a, .td-footer-wrapper .td-social-style4, .td-footer-wrapper .td-social-style9, .td-footer-wrapper .td-social-style10, .td-footer-wrapper .td-social-style2 .td_social_type a, .td-footer-wrapper .td-social-style8 .td_social_type a, .td-footer-wrapper .td-social-style2 .td_social_type, .td-footer-wrapper .td-social-style8 .td_social_type, .td-footer-template-13 .td-social-name, .td-footer-wrapper .td_block_template_7 .td-block-title > * { color: #111516; } .td-footer-wrapper .widget_calendar th, .td-footer-wrapper .widget_calendar td, .td-footer-wrapper .td-social-style2 .td_social_type .td-social-box, .td-footer-wrapper .td-social-style8 .td_social_type .td-social-box, .td-social-style-2 .td-icon-font:after { border-color: #111516; } .td-footer-wrapper .td-module-comments a, .td-footer-wrapper .td-post-category, .td-footer-wrapper .td-slide-meta .td-post-author-name span, .td-footer-wrapper .td-slide-meta .td-post-date { color: #fff; } .td-footer-bottom-full .td-container::before { background-color: rgba(17, 21, 22, 0.1); } .td-footer-wrapper .block-title > span, .td-footer-wrapper .block-title > a, .td-footer-wrapper .widgettitle, .td-theme-wrap .td-footer-wrapper .td-container .td-block-title > *, .td-theme-wrap .td-footer-wrapper .td_block_template_6 .td-block-title:before { color: #ffffff; } .td-sub-footer-container { background-color: #185f7d; } .td-sub-footer-container, .td-subfooter-menu li a { color: #ffffff; } ul.sf-menu > .td-menu-item > a { font-family:"Helvetica Neue", Helvetica, Arial, sans-serif; } .footer-text-wrap { font-family:"Fanwood Text"; } body, p { font-family:"Helvetica Neue", Helvetica, Arial, sans-serif; } </style> <link 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itemtype="http://schema.org/ListItem"> <a title="View all posts in Life" class="entry-crumb" itemscope itemprop="item" itemtype="http://schema.org/Thing" href="https://web.archive.org/web/20181003152732/https://www.businessinsider.my/category/life/"> <span itemprop="name">Life</span> </a> <meta itemprop="position" content="1"></span> <i class="td-icon-right td-bread-sep td-bred-no-url-last"></i> <span class="td-bred-no-url-last">Millennials h...</span></div></div> <div class="td-pb-row"> <div class="td-pb-span8 td-main-content" role="main"> <div class="td-ss-main-content"> <article id="post-1305057" class="post-1305057 post type-post status-publish format-standard has-post-thumbnail hentry category-life tag-luxury-watches tag-millennials tag-rolex-watch tag-watch" itemscope itemtype="https://schema.org/Article"> <div class="td-post-header"> <header class="td-post-title"> <h1 class="entry-title">Millennials have changed their minds and now want luxury watches &#8211; here&#8217;s why</h1> <div class="td-module-author-avtar"> </div> <div class="td-module-meta-info"> <div class="td-post-author-name"><div class="td-author-by">By</div> <a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.my/author/rchia/">Rachel Genevieve Chia</a><div class="td-author-line"> - </div> </div> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2018-10-03T15:39:02+00:00">October 3, 2018</time></span> </div> </header> </div> <div class="td-post-content"> <!-- Go to www.addthis.com/dashboard to customize your tools --> <div class="addthis_inline_share_toolbox" data-url="https://web.archive.org/web/20181003152732oe_/https://www.businessinsider.my/millennials-have-changed-their-minds-and-now-want-luxury-watches-heres-why/"></div><p><img class="alignnone size-full wp-image-1308575" src="https://web.archive.org/web/20181003152732im_/https://static.businessinsider.sg/2018/10/waiting-410328_960_720.jpg" alt="" width="960" height="640" srcset="//web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/waiting-410328_960_720.jpg 960w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/waiting-410328_960_720-768x512.jpg 768w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/waiting-410328_960_720-696x464.jpg 696w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/waiting-410328_960_720-630x420.jpg 630w" sizes="(max-width: 960px) 100vw, 960px"/></p> <dl> <dd class="image-caption-value">Millennials&#8217; interest in the luxury watch market is staring to warm up, despite fears several years ago that the industry would suffer because young people weren&#8217;t buying watches.</dd> <dd id="" class="image-source-value"><a href="#">Pixabay</a></dd> </dl> <p>There was a time when it seemed millennials might <a href="https://web.archive.org/web/20181003152732/https://www.afr.com/brand/luxury/watchmakers-ask-why-millenials-wont-wear-watches-20170331-gvardu">abandon </a>luxury watches entirely.</p> <p>But according to two experts, interest in luxury watches has rebounded, with more young people warming to the idea of an investment timepiece.</p> <p>Business Insider spoke to <a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.sg/5-mistakes-people-make-when-buying-their-first-branded-watch-according-to-singapore-watch-clubs-chairman/">Tom Chng, millennial founder of the Singapore Watch Club,</a> and Ng Leok Cheng, CEO of luxury watch pawnbroker Maxi-Cash, to find out why.</p><div class="code-block code-block-1" style="margin: 8px 0; clear: both;"> <div align="center" class="iframeholder"> <!-- /5908/MY_SG/imu1/bi/my --> <div id="dfp-ad-imu1"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('dfp-ad-imu1'); }); </script> </div> </div></div> <h3><strong>1. Because</strong> <strong>they don&#8217;t need a watch to tell the time.</strong></h3> <p><img class="alignnone size-full wp-image-1308574" src="https://web.archive.org/web/20181003152732im_/https://static.businessinsider.sg/2018/10/wristwatch-1149669_960_720.jpg" alt="" width="960" height="425" srcset="//web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/wristwatch-1149669_960_720.jpg 960w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/wristwatch-1149669_960_720-768x340.jpg 768w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/wristwatch-1149669_960_720-696x308.jpg 696w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/wristwatch-1149669_960_720-949x420.jpg 949w" sizes="(max-width: 960px) 100vw, 960px"/></p> <dl> <dd class="image-caption-value">Watches are now fashion statements, worn to tell others about the owner&#8217;s personality and taste.</dd> <dd id="" class="image-source-value">Pixabay</dd> </dl> <div class="code-block code-block-2" style="margin: 8px auto; text-align: center; clear: both;"> <div align="center" class="iframeholder"> <!-- /5908/<MY_SG/midarticlespecial/bi/my --> <div id="innity-in-post"></div> <div id="dfp-ad-midarticlespecial"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('dfp-ad-midarticlespecial'); }); </script> </div> </div></div> <p>According to Chng, “handphones killed the watch mass market”, because people no longer needed a watch to tell the time. <a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.com/wrist-watches-wont-go-out-of-style-2014-9/?IR=T&amp;r=SG">Oddly enough, however, this has made luxury watches more desirable.</a></p> <p>“There’s no practical reason why anyone needs to wear a watch anymore when handphones and even microwaves can tell the time,” he said. “But in fact, this creates a more compelling case for wearing one. You don&#8217;t need one; you want one. It’s a statement.”</p> <p>Both experts said watches are seen as fashion statements, and they’re seeing trends like more <a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.sg/best-selling-mens-watches-jomashop/">women buying and wearing men’s watches.</a></p> <h3><strong>2. Because watches turn out to be decent investments.</strong></h3> <p><img class="alignnone size-full wp-image-1308576" src="https://web.archive.org/web/20181003152732im_/https://static.businessinsider.sg/2018/10/rolex-2171960_960_720.jpg" alt="" width="960" height="635" srcset="//web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/rolex-2171960_960_720.jpg 960w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/rolex-2171960_960_720-768x508.jpg 768w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/rolex-2171960_960_720-696x460.jpg 696w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/rolex-2171960_960_720-635x420.jpg 635w" sizes="(max-width: 960px) 100vw, 960px"/></p> <dl> <dd class="image-caption-value">Major luxury watch brands like Rolex command stable resale value and can act as decent investment vehicles.</dd> <dd id="" class="image-source-value"><a href="#">Pixabay</a></dd> </dl> <p>Compared to luxury handbags and jewellery, watches command the highest resale value, and are now popular as investments in an unstable economy. CEO Ng said that the pawnbroking business is also seeing <a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.sg/biggest-mistakes-people-make-when-buying-watches-2018-8/">rising numbers of young buyers getting their luxury watches off the secondhand market.</a></p> <p>“Liquidity is very important in this uncertain world, so people like watches because the ability to monetise them is good,” he said. “They hold their value well, and <a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.sg/how-rolex-became-the-king-of-watches-2016-4/v">demand is always high for models like Rolex.</a>&#8221;</p> <p>He added that millennial men in particular are into luxury timepieces, since watches are among the few accessories they may own.</p> <h3><strong>3. Because watches are artistic, and time is a fascinating concept.</strong></h3> <p><img class="alignnone size-full wp-image-1308577" src="https://web.archive.org/web/20181003152732im_/https://static.businessinsider.sg/2018/10/girl-691712_960_720.jpg" alt="" width="960" height="616" srcset="//web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/girl-691712_960_720.jpg 960w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/girl-691712_960_720-768x493.jpg 768w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/girl-691712_960_720-696x447.jpg 696w, //web.archive.org/web/20181003152732im_/https://static.businessinsider.my/sites/3/2018/10/girl-691712_960_720-655x420.jpg 655w" sizes="(max-width: 960px) 100vw, 960px"/></p> <dl> <dd class="image-caption-value">Millennials are interested in luxury watches because they respect the difficulty of handcrafting a precise instrument to chart time.</dd> <dd id="" class="image-source-value"><a href="#">Pixabay</a></dd> </dl> <p>Millennials growing up in the digital era are “intrigued” by luxury watches because they aren’t electronic, said watch club Chairman Chng.</p> <p>They’re handmade, worn intimately on the skin, and measure how long we live – all concepts dear to this age group, who embrace <a href="https://web.archive.org/web/20181003152732/https://www.qualtrics.com/millennials/">living to the fullest</a> and appreciate the craftsmanship that goes into<a href="https://web.archive.org/web/20181003152732/https://www.rangeme.com/blog/artisan-sales-soar-as-consumers-invest-in-quality/"> artisanal products</a>.</p> <p>“When you turn a well made timepiece, you realise that this highly accurate machine is tracking time solely running on gears and springs,” Chng added.</p> <p>“A watch is an instrument of measure, not that different from a ruler or a weighing scale. But those items don’t mean as much as watches because time is precious… watches essentially track our existence on earth, and watchmaking searches for the ultimate method of telling that time.”</p> <p><strong>Read Also:</strong> <strong><a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.sg/5-mistakes-people-make-when-buying-their-first-branded-watch-according-to-singapore-watch-clubs-chairman/">5 mistakes people make when buying their first branded watch, according to Singapore Watch Club’s chairman</a></strong></p> <div class="td-post-source-tags"><ul class="td-tags td-post-small-box clearfix"><li><span>TAGS</span></li><li><a href="/web/20181003152732/https://www.businessinsider.my/tag/luxury-watches/">luxury watches</a></li> <li><a href="/web/20181003152732/https://www.businessinsider.my/tag/millennials/">Millennials</a></li> <li><a href="/web/20181003152732/https://www.businessinsider.my/tag/rolex-watch/">Rolex watch</a></li> <li><a href="/web/20181003152732/https://www.businessinsider.my/tag/watch/">Watch</a></li></ul></div><div class="addthis_inline_share_toolbox" data-url="https://web.archive.org/web/20181003152732oe_/https://www.businessinsider.my/millennials-have-changed-their-minds-and-now-want-luxury-watches-heres-why/"></div><div id="taboola-below-article-thumbnails"></div> <script type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-a', container: 'taboola-below-article-thumbnails', placement: 'Below Article Thumbnails', target_type: 'mix' }); </script> </div> <footer> <div class="td-post-source-tags"> </div> <div class="td-author-name vcard author" style="display: none"><span class="fn"><a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.my/author/rchia/">Rachel Genevieve Chia</a></span></div> <span style="display: none;" itemprop="author" itemscope itemtype="https://schema.org/Person"><meta itemprop="name" content="Rachel Genevieve Chia"></span><meta itemprop="datePublished" content="2018-10-03T15:39:02+00:00"><meta itemprop="dateModified" content="2018-10-03T15:39:02+00:00"><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.businessinsider.my/millennials-have-changed-their-minds-and-now-want-luxury-watches-heres-why/"/><span style="display: none;" itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><span style="display: none;" itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content=""></span><meta itemprop="name" content="Business Insider Malaysia"></span><meta itemprop="headline " content="Millennials have changed their minds and now want luxury watches - here's why"><span style="display: none;" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://web.archive.org/web/20181003152732/https://static.businessinsider.my/sites/3/2018/10/waiting-410328_960_720.jpg"><meta itemprop="width" content="960"><meta itemprop="height" content="640"></span> </footer> </article> <!-- /.post --> </div> </div> <div class="td-pb-span4 td-main-sidebar" role="complementary"> <div class="td-ss-main-sidebar"> <aside class="td_block_template_12 widget widget_text"> <div class="textwidget"><p><div align="center" class="iframeholder"> <!-- /5908/MY_SG/imu2/bi/my --> <div id="dfp-ad-imu2"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('dfp-ad-imu2'); }); </script> </div> </div></p> </div> </aside><aside class="td_block_template_12 widget widget_text"><h4 class="td-block-title"><span>Popular Articles</span></h4> <div class="textwidget"><p> <!-- WordPress Popular Posts Plugin v4.0.0 [PHP] [daily] [views] [custom] --> <ul class="wpp-list"> <li><a href="https://web.archive.org/web/20181003152732/https://www.businessinsider.my/early-retirement-money-advice-to-become-a-multi-millionaire-2018-10/" title="My parents grew up poor, but I retired early at 28 with $2 million. 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