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src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:normal } html {--borderradius-base: 4px;--config--main-border-base-color: #cacdd8ff;--config--main-button-base-font-color: #1a1a1a;--config--main-button-base-font-family: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config--main-button-base-font-weight: 415;--config--main-button-base-radius: 3px;--config--main-button-base-texttransform: none;--config--main-color-alert: #f03e3eff;--config--main-color-brand: #121c2dff;--config--main-color-brand-secondary: #6addb2ff;--config--main-color-contrast: #2aaae1;--config--main-color-day: #f0f2f6;--config--main-color-day-dark: #ededed;--config--main-color-day-light: #fff;--config--main-color-disabled: #f1faf6ff;--config--main-color-dusk: #a7aeb5;--config--main-color-dusk-dark: #616a73;--config--main-color-dusk-light: #d5d7db;--config--main-color-highlighted: #B0DFF3;--config--main-color-info: #fab005ff;--config--main-color-night: #121c2dff;--config--main-color-night-inverted: #f5f5f5;--config--main-color-night-light: #2b2b2b;--config--main-color-success: #52bd94ff;--config--main-font-base-lineheight: 1.5;--config--main-font-base-stack: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config--main-font-base-style: normal;--config--main-font-base-weight: normal;--config--main-font-secondary: Twilio, "Open Sans bold", Open Sans, Open Sans, Open Sans, ;--config--main-fonts: @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:700 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:700 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:normal } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:300 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:normal };--config--main-header-font-weight: 600;--config-anchor-base-color: #121c2dff;--config-anchor-base-hover-color: #121c2dff;--config-avatar-notification-background-color: #121c2dff;--config-body-background-color: #f7f8fdff;--config-body-wrapper-background-color: transparent;--config-body-wrapper-box-shadow: 0 0 0 transparent;--config-body-wrapper-max-width: 100%;--config-button-cancel-active-background-color: #DA5C5C;--config-button-cancel-active-border-color: #DA5C5C;--config-button-cancel-active-color: #fff;--config-button-cancel-background-color: #F76767;--config-button-cancel-border-color: #F76767;--config-button-cancel-border-radius: 6px;--config-button-cancel-border-width: 2px;--config-button-cancel-box-shadow: 0 0 0 transparent;--config-button-cancel-color: #fff;--config-button-cancel-hover-background-color: #DA5C5C;--config-button-cancel-hover-border-color: #DA5C5C;--config-button-cancel-hover-color: #fff;--config-button-cta-active-background-color: #6addb2;--config-button-cta-active-border-color: #6addb2;--config-button-cta-active-border-width: 2px;--config-button-cta-active-box-shadow: 0 0 0 transparent;--config-button-cta-active-color: #121c2d;--config-button-cta-background-color: #121d2c;--config-button-cta-border-color: #121d2c;--config-button-cta-border-radius: 6px;--config-button-cta-border-width: 2px;--config-button-cta-box-shadow: 0 0 0 transparent;--config-button-cta-color: #ffffff;--config-button-cta-focus-background-color: #0f1825ff;--config-button-cta-focus-border-color: #0b111bff;--config-button-cta-focus-border-width: 2px;--config-button-cta-focus-color: #ffffff;--config-button-cta-hover-background-color: #4ac295;--config-button-cta-hover-border-color: #4ac295;--config-button-cta-hover-border-width: 2px;--config-button-cta-hover-box-shadow: 0 0 0 transparent;--config-button-cta-hover-color: #ffffff;--config-button-cta-spinner-color: #fff;--config-button-cta-spinner-hover-color: #fff;--config-button-secondary-active-background-color: #6addb2;--config-button-secondary-active-border-color: #6addb2;--config-button-secondary-active-border-width: 2px;--config-button-secondary-active-box-shadow: 0 0 0 transparent;--config-button-secondary-active-color: #121c2d;--config-button-secondary-background-color: #6addb2;--config-button-secondary-border-color: #6addb2;--config-button-secondary-border-radius: 6px;--config-button-secondary-border-width: 2px;--config-button-secondary-box-shadow: 0 0 0 transparent;--config-button-secondary-color: #121d2c;--config-button-secondary-focus-background-color: #55d8a7ff;--config-button-secondary-focus-border-color: #55d8a7ff;--config-button-secondary-focus-border-width: 2px;--config-button-secondary-focus-color: #121d2c;--config-button-secondary-hover-background-color: #4ac295;--config-button-secondary-hover-border-color: #4ac295;--config-button-secondary-hover-border-width: 2px;--config-button-secondary-hover-box-shadow: 0 0 0 transparent;--config-button-secondary-hover-color: #121c2d;--config-button-secondary-spinner-color: #fff;--config-button-secondary-spinner-hover-color: #fff;--config-button-toggle-active-background-color: #43b187;--config-button-toggle-active-border-color: #52BD94;--config-button-toggle-active-color: #fff;--config-button-toggle-background-color: #F1FAF6;--config-button-toggle-border-color: #52BD94;--config-button-toggle-border-radius: 6px;--config-button-toggle-border-width: 2px;--config-button-toggle-box-shadow: 0 0 0 transparent;--config-button-toggle-color: #52BD94;--config-button-toggle-filled-background-color: #121c2dff;--config-button-toggle-filled-color: #fff;--config-button-toggle-filled-pseudo-color: #fff;--config-button-toggle-filled-spinner-color: #fff;--config-button-toggle-focus-border-color: #0b111bff;--config-button-toggle-hover-background-color: #dcf5ea;--config-button-toggle-hover-border-color: #dcf5ea;--config-button-toggle-hover-color: #52BD94;--config-button-toggle-on-active-background-color: #52BD94;--config-button-toggle-on-active-border-color: #52BD94;--config-button-toggle-on-active-color: #fff;--config-button-toggle-on-background-color: #52BD94;--config-button-toggle-on-border-color: #52BD94;--config-button-toggle-on-border-radius: 6px;--config-button-toggle-on-border-width: 2px;--config-button-toggle-on-box-shadow: 0 0 0 transparent;--config-button-toggle-on-color: #ffffff;--config-button-toggle-on-hover-background-color: #43b187;--config-button-toggle-on-hover-border-color: #43b187;--config-button-toggle-on-hover-color: #fff;--config-button-toggle-outline-background-color: #121c2dff;--config-button-toggle-outline-color: #121c2dff;--config-button-toggle-outline-pseudo-color: #121c2dff;--config-button-toggle-outline-spinner-color: #121c2dff;--config-content-type-article-color: #fff;--config-cookie-modal-background-color: rgba(60,60,60,.9);--config-cookie-modal-color: #fff;--config-create-topic-type-icon-color: #121c2dff;--config-cta-close-button-color: #a7aeb5;--config-cta-icon-background-color: #121c2dff;--config-cta-icon-check: #fff;--config-editor-comment-toolbar-background-color: #fff;--config-editor-comment-toolbar-button-color: #121c2dff;--config-editor-comment-toolbar-button-hover-color: #121c2dff;--config-footer-background-color: #121c2dff;--config-footer-color: #fff;--config-header-color: #121c2dff;--config-header-color-inverted: #f5f5f5;--config-hero-background-position: top left;--config-hero-color: #121c2dff;--config-hero-font-weight: bold;--config-hero-stats-background-color: #fff;--config-hero-stats-counter-font-weight: bold;--config-hero-text-shadow: none;--config-input-focus-color: #121c2dff;--config-link-base-color: #121c2dff;--config-link-base-hover-color: #121c2dff;--config-link-hover-decoration: none;--config-main-navigation-background-color: #ffffff;--config-main-navigation-border-bottom-color: transparent;--config-main-navigation-border-top-color: transparent;--config-main-navigation-dropdown-background-color: #fff;--config-main-navigation-dropdown-color: #2b3346;--config-main-navigation-dropdown-font-weight: normal;--config-main-navigation-nav-color: #121c2d;--config-main-navigation-nav-font-weight: normal;--config-main-navigation-nav-link-color: #121c2d;--config-main-navigation-search-placeholder-color: #394762ff;--config-mention-selector-hover-selected-color: #fff;--config-meta-link-font-weight: normal;--config-meta-link-hover-color: #121c2dff;--config-meta-text-color: #394762ff;--config-notification-widget-background-color: #6addb2ff;--config-notification-widget-color: #ffffffff;--config-pagination-active-page-color: #121c2dff;--config-paging-item-hover-color: #121c2dff;--config-pill-color: #fff;--config-powered-by-insided-display: visible;--config-profile-user-statistics-background-color: #fff;--config-sharpen-fonts: true;--config-sidebar-widget-color: #121c2dff;--config-sidebar-widget-font-family: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config-sidebar-widget-font-weight: 600;--config-ssi-header-height: auto;--config-ssi-header-mobile-height: auto;--config-subcategory-hero-color: #ffffffff;--config-tag-modify-link-color: #121c2dff;--config-tag-pill-background-color: #f8f8f8;--config-tag-pill-hover-background-color: #9ea8b9ff;--config-tag-pill-hover-border-color: #121c2dff;--config-tag-pill-hover-color: #121c2dff;--config-thread-list-best-answer-background-color: #52bd940d;--config-thread-list-best-answer-border-color: #52bd94ff;--config-thread-list-mod-break-background: #121c2d0d;--config-thread-list-mod-break-border-color: #121c2dff;--config-thread-list-sticky-topic-background: #121c2df2;--config-thread-list-sticky-topic-border-color: #121c2dff;--config-thread-list-sticky-topic-flag-color: #121c2dff;--config-thread-list-topic-button-subscribe-border-width: 1px;--config-thread-list-topic-title-font-weight: bold;--config-thread-pill-answer-background-color: #52bd94ff;--config-thread-pill-author-background-color: #121c2dff;--config-thread-pill-author-color: #fff;--config-thread-pill-question-background-color: #6addb2ff;--config-thread-pill-question-color: #fff;--config-thread-pill-sticky-background-color: #121c2dff;--config-thread-pill-sticky-color: #fff;--config-topic-page-answered-field-icon-color: #52bd94ff;--config-topic-page-answered-field-link-color: #121c2dff;--config-topic-page-header-font-weight: 600;--config-topic-page-post-actions-active: #121c2dff;--config-topic-page-post-actions-icon-color: #a7aeb5;--config-topic-page-quote-border-color: #cacdd8ff;--config-topic-question-color: #6addb2ff;--config-widget-box-shadow: 0 2px 4px 0 rgba(0,0,0,0.08);--config-widget-cta-background-color: #f7f8fdff;--config-widget-cta-color: #121c2dff;--config-widget-tabs-font-weight: normal;--config-widget-tabs-forum-list-header-color: #121c2dff;--config-widget-tabs-forum-list-header-hover-color: #121c2dff;--config-card-border-radius: 6px;--config-card-border-width: 1px;--config-card-background-color: #ffffff;--config-card-title-color: #121C2D;--config-card-text-color: #121C2D;--config-card-border-color: #cacdd8ff;--config-card-hover-background-color: #ffffff;--config-card-hover-title-color: #121c2dff;--config-card-hover-text-color: 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qa-widget-notification custom-notification" data-props="{"serverSideProps":{"topicIds":[{"id":547,"title":"Community Recognition: Points, Badges, and more","url":"\/topic\/show?tid=547&fid=88","type":"article"}]},"selectedTopic":{"url":"https:\/\/community.segment.com\/community-recognition-88\/community-recognition-points-badges-and-more-547","title":"Community Recognition: Points, Badges, and more","description":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","id":547,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/b2ff55c8-2124-40e8-888f-25d8f0e14e32_thumb.png","label":"","replyCount":0,"views":151,"post":{"id":846,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","url":"\/community-recognition-88\/community-recognition-points-badges-and-more-547?postid=846#post846","creationDate":"2024-12-05T18:33:21+0000","relativeCreationDate":"3 months ago"},"contentType":"article","type":0,"likes":2,"hasCurrentUserLiked":false,"hasBestAnswer":false},"config":{"selectedTopic":{"url":"https:\/\/community.segment.com\/community-recognition-88\/community-recognition-points-badges-and-more-547","title":"Community Recognition: Points, Badges, and more","description":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","id":547,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/b2ff55c8-2124-40e8-888f-25d8f0e14e32_thumb.png","label":"","replyCount":0,"views":151,"post":{"id":846,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","url":"\/community-recognition-88\/community-recognition-points-badges-and-more-547?postid=846#post846","creationDate":"2024-12-05T18:33:21+0000","relativeCreationDate":"3 months ago"},"contentType":"article","type":0,"likes":2,"hasCurrentUserLiked":false,"hasBestAnswer":false}},"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}}}"><section class="topic_banner qa-topic_banner-container homepage-widget-wrapper homepage-widget-wrapper--no-spacing"><div class="sitewidth"><div class="col"><div class="topic-banner_wrapper featuredBanner"><a class="banner-notification_url" aria-labelledby="banner-data" href="https://community.segment.com/community-recognition-88/community-recognition-points-badges-and-more-547"></a><div id="banner-data" class="box banner-notification notification"><div class="box__content box__pad"><p class="notification-title"><span class="notification-link">Community Recognition: Points, Badges, and more</span></p><span class="thread-meta-item"><div class="avatar avatar avatar--S" style="float: none;"><div class="profilepicture qa-profile-picture"><a class="default-avatar-link qa-topic-meta-last-user-icon" href="/members/tyler-nelson-605" rel="noreferrer"><img role="img" src="https://uploads-us-west-2.insided.com/segment-en/icon/200x200/2de002a6-d470-4c62-917e-f5be097d3700.png" class="lazy" data-src="https://uploads-us-west-2.insided.com/segment-en/icon/200x200/2de002a6-d470-4c62-917e-f5be097d3700.png" style="width: 100%;" title alt="Tyler Nelson" /><div class="profilelabel qa-profile-label"><img 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Pacific\/Guadalcanal","offset":"+11:00","value":"Pacific\/Guadalcanal"},{"title":"(UTC + 10:00) Pacific\/Guam","offset":"+10:00","value":"Pacific\/Guam"},{"title":"(UTC - 10:00) Pacific\/Honolulu","offset":"-10:00","value":"Pacific\/Honolulu"},{"title":"(UTC + 13:00) Pacific\/Kanton","offset":"+13:00","value":"Pacific\/Kanton"},{"title":"(UTC + 14:00) Pacific\/Kiritimati","offset":"+14:00","value":"Pacific\/Kiritimati"},{"title":"(UTC + 11:00) Pacific\/Kosrae","offset":"+11:00","value":"Pacific\/Kosrae"},{"title":"(UTC + 12:00) Pacific\/Kwajalein","offset":"+12:00","value":"Pacific\/Kwajalein"},{"title":"(UTC + 12:00) Pacific\/Majuro","offset":"+12:00","value":"Pacific\/Majuro"},{"title":"(UTC - 09:30) Pacific\/Marquesas","offset":"-09:30","value":"Pacific\/Marquesas"},{"title":"(UTC - 11:00) Pacific\/Midway","offset":"-11:00","value":"Pacific\/Midway"},{"title":"(UTC + 12:00) Pacific\/Nauru","offset":"+12:00","value":"Pacific\/Nauru"},{"title":"(UTC - 11:00) Pacific\/Niue","offset":"-11:00","value":"Pacific\/Niue"},{"title":"(UTC + 12:00) Pacific\/Norfolk","offset":"+12:00","value":"Pacific\/Norfolk"},{"title":"(UTC + 11:00) Pacific\/Noumea","offset":"+11:00","value":"Pacific\/Noumea"},{"title":"(UTC - 11:00) Pacific\/Pago_Pago","offset":"-11:00","value":"Pacific\/Pago_Pago"},{"title":"(UTC + 09:00) Pacific\/Palau","offset":"+09:00","value":"Pacific\/Palau"},{"title":"(UTC - 08:00) Pacific\/Pitcairn","offset":"-08:00","value":"Pacific\/Pitcairn"},{"title":"(UTC + 11:00) Pacific\/Pohnpei","offset":"+11:00","value":"Pacific\/Pohnpei"},{"title":"(UTC + 10:00) Pacific\/Port_Moresby","offset":"+10:00","value":"Pacific\/Port_Moresby"},{"title":"(UTC - 10:00) Pacific\/Rarotonga","offset":"-10:00","value":"Pacific\/Rarotonga"},{"title":"(UTC + 10:00) Pacific\/Saipan","offset":"+10:00","value":"Pacific\/Saipan"},{"title":"(UTC - 10:00) Pacific\/Tahiti","offset":"-10:00","value":"Pacific\/Tahiti"},{"title":"(UTC + 12:00) Pacific\/Tarawa","offset":"+12:00","value":"Pacific\/Tarawa"},{"title":"(UTC + 13:00) Pacific\/Tongatapu","offset":"+13:00","value":"Pacific\/Tongatapu"},{"title":"(UTC + 12:00) Pacific\/Wake","offset":"+12:00","value":"Pacific\/Wake"},{"title":"(UTC + 12:00) Pacific\/Wallis","offset":"+12:00","value":"Pacific\/Wallis"},{"title":"(UTC - 00:00) UTC","offset":"-00:00","value":"UTC"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="featured-topics qa-featured-topics-container homepage-widget-wrapper widget-container-spacing" style="background-color: var(--config--main-color-brand-secondary);"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading featured-topics__heading">Upcoming Workshop</h3><div class="horizontally-scrollable featured-topics__list--no-slider featured-topics__list" data-bounded-context="Navigation" data-entity="featured-topics"><article class="featured-topic featured-topic--featured-image featured-topic--full-width" style="--cards-per-row: 3"><a href="https://community.segment.com/news-updates-68/workshop-set-up-your-ai-powered-cdp-in-real-time-678" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Workshop: Set Up Your AI-Powered CDP in Real Time" aria-label="Workshop: Set Up Your AI-Powered CDP in Real Time"></a></article></div></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-12" data-idx="12"> <div class="widget-placeholder"> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-13" data-idx="13"> <div class="widget-placeholder"> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-14" data-idx="14"> <div class="widget-placeholder"> </div> </div> <div class="widget-container widget-container--dynamic_content widget-container--index-15" data-idx="15"> <div class="widget-placeholder"> <div data-preact="destination/modules/Navigation/widget-dynamic-content/index.sync" class="" data-props="{"dynamicContentData":[{"url":"https:\/\/community.segment.com\/product-q-a-66\/handeling-null-values-on-a-property-685","title":"Handeling null values on a property","description":"<p>Hi everyone,<\/p><p>We\u2019re having a challenge with some events that in some cases have a null value on a property. We want to send the events to GA4 Cloud. That destination does not accept null values so it will fail the event if we try to send it.<\/p><p>We figured to solve this with a coalesce on the mapping of these properties. Then, if it has null, it would use the fallback value to replace null with a string. It turns out you can not set a static value in the coalesce function on the mapping. It will only allow to select 2 properties in the coalesce function.<\/p><p>We try to avoid using an insert function as that makes the setup way more complex in our opinion.<\/p><p>Are there any ways around this?\u00a0<\/p><p>Thanks!<\/p>","id":685,"featuredImage":"","label":"","replyCount":2,"views":47,"post":{"id":1023,"author":{"id":36,"url":"\/members\/wouter-hol-36","name":"Wouter Hol","avatar":"","userTitle":"","userLevel":1,"badges":[{"title":"Founding Member","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/891d64e3-3c26-47c9-ac29-9b99b92b84b4_thumb.png"},{"title":"Intermediate","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/65884b9c-7927-48fd-85f4-380d79d2b2f9_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"}],"isBanned":false},"content":"<p>Hi everyone,<\/p><p>We\u2019re having a challenge with some events that in some cases have a null value on a property. We want to send the events to GA4 Cloud. That destination does not accept null values so it will fail the event if we try to send it.<\/p><p>We figured to solve this with a coalesce on the mapping of these properties. Then, if it has null, it would use the fallback value to replace null with a string. It turns out you can not set a static value in the coalesce function on the mapping. It will only allow to select 2 properties in the coalesce function.<\/p><p>We try to avoid using an insert function as that makes the setup way more complex in our opinion.<\/p><p>Are there any ways around this?\u00a0<\/p><p>Thanks!<\/p>","url":"\/product-q-a-66\/handeling-null-values-on-a-property-685?postid=1023#post1023","creationDate":"2025-03-04T09:43:02+0000","relativeCreationDate":"2 days ago"},"contentType":"question","type":0,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/product-q-a-66\/about-google-analytics-4-tracking-673","title":"About Google Analytics 4 tracking","description":"<p>Hi,<br \/><br \/>I have some tracking issues with GA 4 integration.<br \/><br \/>I have many people who are coming from different referrers but get attributed to \u201cdirect \/ none\u201d because of the flow of our system. It works perfectly on Mixpanel but not so much with GA 4.<br \/><br \/>The flow is the following :<br \/><br \/>The user comes from referral A to page B, goes through an identification process, and then arrives on page C.\u00a0<br \/><br \/>On page C, we made four actions:<\/p><ul><li>track(\u201cAuthorized\u201d)<\/li>\t<li>alias(newUserId)<\/li>\t<li>identify(newUserId)<\/li>\t<li>track(\u201cSignedUp\u201d)<\/li><\/ul><p>All the track actions \u201cSigned Up\u201d are in the direct \/ none channel because I think GA 4 does not understand that the track is from the previous user\u00a0(before the identify) and not after. It seems the alias call is not used at all.<br \/><br \/>But the track \u201cAuthorized\u201d has good tracking.<br \/><br \/>Is there something that we could do to say to GA 4, like mixpanel, to alias people?<\/p>","id":673,"featuredImage":"","label":"","replyCount":1,"views":15,"post":{"id":1008,"author":{"id":820,"url":"\/members\/cabirol-florian-820","name":"Cabirol Florian","avatar":"","userTitle":"","userLevel":0,"badges":[{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"}],"isBanned":false},"content":"<p>Hi,<br \/><br \/>I have some tracking issues with GA 4 integration.<br \/><br \/>I have many people who are coming from different referrers but get attributed to \u201cdirect \/ none\u201d because of the flow of our system. It works perfectly on Mixpanel but not so much with GA 4.<br \/><br \/>The flow is the following :<br \/><br \/>The user comes from referral A to page B, goes through an identification process, and then arrives on page C.\u00a0<br \/><br \/>On page C, we made four actions:<\/p><ul><li>track(\u201cAuthorized\u201d)<\/li>\t<li>alias(newUserId)<\/li>\t<li>identify(newUserId)<\/li>\t<li>track(\u201cSignedUp\u201d)<\/li><\/ul><p>All the track actions \u201cSigned Up\u201d are in the direct \/ none channel because I think GA 4 does not understand that the track is from the previous user\u00a0(before the identify) and not after. It seems the alias call is not used at all.<br \/><br \/>But the track \u201cAuthorized\u201d has good tracking.<br \/><br \/>Is there something that we could do to say to GA 4, like mixpanel, to alias people?<\/p>","url":"\/product-q-a-66\/about-google-analytics-4-tracking-673?postid=1008#post1008","creationDate":"2025-02-27T05:55:22+0000","relativeCreationDate":"7 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/product-q-a-66\/conversion-tracking-and-enhanced-conversions-636","title":"Conversion tracking and enhanced conversions","description":"<p>Hi all,\u00a0<\/p><p>Can anyone share online video tutorials for setting up the ad destinations in the right manner so that we can track conversions and send through enhancements correctly using Segment.\u00a0<\/p><p>Seem to be having a little trouble in some instances and would like to view something on best practices or just general guides.\u00a0<\/p><p>Specifics:\u00a0<\/p><ol type=\"1\"><li>can you send through an\u00a0enhanced conversion and a Restatement conversion for the same event to Google Ads Conversions destination? They will obviously be sent at the same time. I presume so but cant find anything to confirm.<\/li>\t<li>The Bing ads setup is easy enough but the setup of conversion goals in Microsoft Ads is\u00a0 confusing as using Segment does not require us to add the UET tag to the site but the setup in Bing makes reference to it continually\u00a0<\/li><\/ol>","id":636,"featuredImage":"","label":"","replyCount":2,"views":78,"post":{"id":962,"author":{"id":144,"url":"\/members\/bradley-james-allan-144","name":"Bradley James Allan","avatar":"","userTitle":"","userLevel":0,"badges":[{"title":"Learner","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/97dd6dbd-0649-462d-b5a6-f851afaff4b1_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"}],"isBanned":false},"content":"<p>Hi all,\u00a0<\/p><p>Can anyone share online video tutorials for setting up the ad destinations in the right manner so that we can track conversions and send through enhancements correctly using Segment.\u00a0<\/p><p>Seem to be having a little trouble in some instances and would like to view something on best practices or just general guides.\u00a0<\/p><p>Specifics:\u00a0<\/p><ol type=\"1\"><li>can you send through an\u00a0enhanced conversion and a Restatement conversion for the same event to Google Ads Conversions destination? They will obviously be sent at the same time. I presume so but cant find anything to confirm.<\/li>\t<li>The Bing ads setup is easy enough but the setup of conversion goals in Microsoft Ads is\u00a0 confusing as using Segment does not require us to add the UET tag to the site but the setup in Bing makes reference to it continually\u00a0<\/li><\/ol>","url":"\/product-q-a-66\/conversion-tracking-and-enhanced-conversions-636?postid=962#post962","creationDate":"2025-02-03T11:01:50+0000","relativeCreationDate":"1 month ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/discussion-83\/1000-s-of-identify-calls-683","title":"1000's of Identify calls","description":"<p>Hey guys,\u00a0<\/p><p>I am seeing thousands of identify calls on users profiles in Mixpanel, mostly occurring at the exact same time.\u00a0<\/p><p>This has only recently started.\u00a0<\/p><p>Anyone else experiencing the same?\u00a0<\/p><p>\u00a0<\/p><p>The below are the sources that are vsisble in Mixpanel where I am seeing the huge number of Identify calls:<\/p><p>segment_source_name:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0mixpanel_actions_net_server_prod<\/p><p>segment_source_name:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0segment_engage_prod<\/p>","id":683,"featuredImage":"","label":"","replyCount":0,"views":7,"post":{"id":1019,"author":{"id":144,"url":"\/members\/bradley-james-allan-144","name":"Bradley James Allan","avatar":"","userTitle":"","userLevel":0,"badges":[{"title":"Learner","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/97dd6dbd-0649-462d-b5a6-f851afaff4b1_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"}],"isBanned":false},"content":"<p>Hey guys,\u00a0<\/p><p>I am seeing thousands of identify calls on users profiles in Mixpanel, mostly occurring at the exact same time.\u00a0<\/p><p>This has only recently started.\u00a0<\/p><p>Anyone else experiencing the same?\u00a0<\/p><p>\u00a0<\/p><p>The below are the sources that are vsisble in Mixpanel where I am seeing the huge number of Identify calls:<\/p><p>segment_source_name:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0mixpanel_actions_net_server_prod<\/p><p>segment_source_name:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0segment_engage_prod<\/p>","url":"\/discussion-83\/1000-s-of-identify-calls-683?postid=1019#post1019","creationDate":"2025-03-03T13:09:02+0000","relativeCreationDate":"3 days ago"},"contentType":"discussion","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/product-q-a-66\/how-to-send-events-from-segment-to-salesforce-marketing-cloud-transactional-api-using-destination-function-658","title":"How to Send Events from Segment to Salesforce Marketing Cloud Transactional API Using Destination Function?","description":"<p>I am trying to set up a Destination Function that sends events to Salesforce Marketing Cloud (SFMC) Transactional API endpoint. My goal is to trigger an email send whenever a specific event (e.g., \"Order Confirmation\") occurs in Segment Source. Can someone share example of js code which i can take as an example. I am not very good in creating a js code from scratch. Thanks.<\/p>","id":658,"featuredImage":"","label":"","replyCount":1,"views":51,"post":{"id":986,"author":{"id":806,"url":"\/members\/rahul-yadav-806","name":"Rahul Yadav","avatar":"","userTitle":"","userLevel":0,"badges":[{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"}],"isBanned":false},"content":"<p>I am trying to set up a Destination Function that sends events to Salesforce Marketing Cloud (SFMC) Transactional API endpoint. My goal is to trigger an email send whenever a specific event (e.g., \"Order Confirmation\") occurs in Segment Source. Can someone share example of js code which i can take as an example. I am not very good in creating a js code from scratch. Thanks.<\/p>","url":"\/product-q-a-66\/how-to-send-events-from-segment-to-salesforce-marketing-cloud-transactional-api-using-destination-function-658?postid=986#post986","creationDate":"2025-02-19T13:56:57+0000","relativeCreationDate":"15 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/product-q-a-66\/integrating-website-event-tracking-in-segment-via-tealium-iq-gtm-or-other-tag-management-systems-674","title":"Integrating Website Event Tracking in Segment via Tealium IQ, GTM, or Other Tag Management Systems","description":"<p>If a website is already utilizing a tag management system (such as Tealium iQ, Google Tag Manager, or another tool), would it be possible to leverage the existing setup to send website events to Segment? If so, what are the best practices for implementing this integration? Additionally, are there any official documents or resources available to guide this process?<\/p>","id":674,"featuredImage":"","label":"","replyCount":0,"views":5,"post":{"id":1009,"author":{"id":784,"url":"\/members\/surya-teja-784","name":"SURYA TEJA","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<p>If a website is already utilizing a tag management system (such as Tealium iQ, Google Tag Manager, or another tool), would it be possible to leverage the existing setup to send website events to Segment? If so, what are the best practices for implementing this integration? Additionally, are there any official documents or resources available to guide this process?<\/p>","url":"\/product-q-a-66\/integrating-website-event-tracking-in-segment-via-tealium-iq-gtm-or-other-tag-management-systems-674?postid=1009#post1009","creationDate":"2025-02-27T07:57:14+0000","relativeCreationDate":"7 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"config":{"maxNumberOfItems":6,"buttonLabel":"","buttonURL":"","subtitle":"","backgroundColor":"#f7f8fd","selectedSortType":"lastActivityAt","title":"What's Everyone Talking About?","backgroundColorDisplay":"solid_color","enablePicker":false,"hideSpacingWithUpperWidget":true,"paddingToTopAndBottom":true,"activeSection":"Content","categories":[],"selectedContentTypes":["question","conversation"],"showOnlyUnanswered":false,"publicTags":[],"createdInLastDays":30,"enablePublicationDateFilter":false,"selectedDisplayViewPreference":"Card","firstTopicsNumber":0,"selectedCardsPerRow":3},"allProductAreas":[{"id":"18","name":"Addon"},{"id":"7","name":"API"},{"id":"11","name":"Beta"},{"id":"17","name":"Business"},{"id":"8","name":"Compliance"},{"id":"1","name":"Connections"},{"id":"5","name":"Destinations"},{"id":"14","name":"End of Life"},{"id":"13","name":"End of Sale"},{"id":"15","name":"Free"},{"id":"12","name":"General Availability"},{"id":"19","name":"Profiles"},{"id":"2","name":"Protocols"},{"id":"9","name":"Regional"},{"id":"6","name":"Sources"},{"id":"10","name":"Storage"},{"id":"16","name":"Team"},{"id":"4","name":"Twilio Engage"},{"id":"3","name":"Unify"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="dynamic-content qa-dynamic-content-container homepage-widget-wrapper widget-container-spacing homepage-widget-wrapper--no-spacing" style="background-color: #f7f8fd;"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading dynamic-content__heading">What's Everyone Talking About?</h3><div class="horizontally-scrollable featured-topics__list" data-bounded-context="Navigation" data-entity="dynamic-content"><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/handeling-null-values-on-a-property-685" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Handeling null values on a property" aria-label="Handeling null values on a property"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/about-google-analytics-4-tracking-673" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="About Google Analytics 4 tracking" aria-label="About Google Analytics 4 tracking"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/conversion-tracking-and-enhanced-conversions-636" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Conversion tracking and enhanced conversions" aria-label="Conversion tracking and enhanced conversions"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/discussion-83/1000-s-of-identify-calls-683" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="1000's of Identify calls" aria-label="1000's of Identify calls"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/how-to-send-events-from-segment-to-salesforce-marketing-cloud-transactional-api-using-destination-function-658" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="How to Send Events from Segment to Salesforce Marketing Cloud Transactional API Using Destination Function?" aria-label="How to Send Events from Segment to Salesforce Marketing Cloud Transactional API Using Destination Function?"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/integrating-website-event-tracking-in-segment-via-tealium-iq-gtm-or-other-tag-management-systems-674" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Integrating Website Event Tracking in Segment via Tealium IQ, GTM, or Other Tag Management Systems" aria-label="Integrating Website Event Tracking in Segment via Tealium IQ, GTM, or Other Tag Management Systems"></a></article></div></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-16" data-idx="16"> <div class="widget-placeholder"> <div data-preact="destination/modules/Navigation/widget-featured-topics/index.sync" class="" data-props="{"config":{"topics":[{"id":279,"type":"article"},{"id":288,"type":"article"},{"id":283,"type":"article"},{"id":282,"type":"article"},{"id":295,"type":"article"}],"firstTopicsNumber":0,"buttonLabel":"More Use Cases","buttonURL":"https:\/\/community.segment.com\/use-cases-library-89","subtitle":"Resources aligned to our top Use Cases","backgroundColor":"#ffffff","selectedCardsPerRow":"5","title":"Use Case Guides","backgroundColorDisplay":"config--main-color-brand-secondary","enablePicker":false,"hideSpacingWithUpperWidget":true,"paddingToTopAndBottom":true,"activeSection":"Style","selectedDisplayViewPreference":"Card","maxNumberOfItems":5,"selectedMobileLayout":"horizontallyScrollable"},"featuredTopics":[{"url":"https:\/\/community.segment.com\/personalize-first-conversion-91\/use-case-guide-mitigate-cart-abandonment-to-drive-conversions-279","title":"Use Case Guide: Mitigate cart abandonment to drive conversions","description":"<h2><span style=\"color:#222222;\">Set up a campaign\u00a0to track and mitigate cart abandonment so you can win back customers<\/span><\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase First-time Purchases<\/p><p><strong>Desired Outcome:<\/strong><span style=\"color:#121c2d;\">\u00a0<\/span><span style=\"color:#222222;\">Email campaigns targeting cart abandoners are proven as an effective way to increase purchase conversion rate to drive sales. Activating this use-case can increase revenue while empowering you to keep an eye on your purchase funnel drop-off points.<\/span><\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Sign Up or Log In to Segment<\/strong><\/span><\/p><p><span style=\"color:#000000;\">First, access the Segment platform by signing up or logging into your existing account.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Create a Source for Your Website <\/strong><\/span><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li><span style=\"color:#000000;\">In your Segment workspace, navigate to the Sources section.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click the Add Source button.<\/span><\/li>\t<li><span style=\"color:#000000;\">From the catalog of sources, select JavaScript (for websites)<\/span><\/li>\t<li><span style=\"color:#000000;\">Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/span><\/li>\t<li><span style=\"color:#000000;\">Optionally, add labels for organization.<\/span><\/li>\t<li><span style=\"color:#000000;\">Enter your website URL.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click Create Source button<\/span><\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><span style=\"color:#000000;\"><strong>Install the Segment Snippet<\/strong><\/span><\/p><p><span style=\"color:#000000;\">After creating your source, Segment will provide you with a JavaScript snippet.<\/span><\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">In order to build the funnels needed to measure cart abandonment, you'll need to track two key events: \u2018Order Completed\u2019 and 'Checkout Started' from your website source.<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Checkout Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that \u2018Checkout Started\u2019 and 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because these events allow you to tie a user to their actions and record traits about them. This can further be used for personalized messaging ( i.e. Hi {{first_name}}, your cart is waiting for you).\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Now, you'll need to decide where you want to send this data. This could be a marketing automation tool like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/braze\/\"><span style=\"color:#1155cc;\"><u>Braze<\/u><\/span><\/a><span style=\"color:#222222;\">, or an email marketing platform like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/mailchimp\/\"><span style=\"color:#1155cc;\"><u>Mailchimp<\/u><\/span><\/a><span style=\"color:#222222;\">. In your Segment workspace, add a new destination and select your tool of choice from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs. We recommend starting with an analytics tool to see the events flowing and build out the funnels you need to measure.<\/span><br \/>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Finally, test your setup to ensure data is being collected and sent correctly. You can do this by performing the actions you're tracking on your dev website and checking if the corresponding events appear in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><br \/><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Once your setup is looking accurate and data is flowing into your destinations, you can start analyzing it. For instance, you can identify users who started the checkout process but didn't complete an order \u2013 these are your cart abandoners. You can then create targeted marketing campaigns to encourage these users to complete their purchase.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">With a platform like Braze you can use the data that you\u2019ve collected to activate your campaign with a targeted email to re-engage cart abandoners as pictured in the example below. . <\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p style=\"text-align:center;\"><span style=\"color:#7f8c8d;\">Example of cart abandonment\u00a0campaign<\/span><\/p><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Understanding and addressing the reasons behind cart abandonment can transform lost opportunities into fulfilled sales and repeat customers.<\/span><span style=\"color:#121c2d;\"> <\/span><span style=\"color:#121c2d;\">Cart abandoners account for $4 trillion in lost revenue annually. Online purchase journeys aren\u2019t straightforward. Sometimes, shoppers need a little push on their path to purchase.<\/span><\/p><p><span style=\"color:#222222;\">With Twilio Segment, you can easily pinpoint where potential customers are dropping off and why, allowing for the implementation of targeted interventions to re-engage them and complete the sales cycle.<\/span><\/p><p><span style=\"color:#222222;\">This simplifies this process by seamlessly integrating with your existing data to provide a comprehensive view of customer interactions across multiple touchpoints to mitigate card abandonment and drive conversions.<\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","id":279,"featuredImage":"","label":"Tutorial","replyCount":0,"views":144,"post":{"id":522,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2><span style=\"color:#222222;\">Set up a campaign\u00a0to track and mitigate cart abandonment so you can win back customers<\/span><\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase First-time Purchases<\/p><p><strong>Desired Outcome:<\/strong><span style=\"color:#121c2d;\">\u00a0<\/span><span style=\"color:#222222;\">Email campaigns targeting cart abandoners are proven as an effective way to increase purchase conversion rate to drive sales. Activating this use-case can increase revenue while empowering you to keep an eye on your purchase funnel drop-off points.<\/span><\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Sign Up or Log In to Segment<\/strong><\/span><\/p><p><span style=\"color:#000000;\">First, access the Segment platform by signing up or logging into your existing account.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Create a Source for Your Website <\/strong><\/span><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li><span style=\"color:#000000;\">In your Segment workspace, navigate to the Sources section.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click the Add Source button.<\/span><\/li>\t<li><span style=\"color:#000000;\">From the catalog of sources, select JavaScript (for websites)<\/span><\/li>\t<li><span style=\"color:#000000;\">Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/span><\/li>\t<li><span style=\"color:#000000;\">Optionally, add labels for organization.<\/span><\/li>\t<li><span style=\"color:#000000;\">Enter your website URL.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click Create Source button<\/span><\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><span style=\"color:#000000;\"><strong>Install the Segment Snippet<\/strong><\/span><\/p><p><span style=\"color:#000000;\">After creating your source, Segment will provide you with a JavaScript snippet.<\/span><\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">In order to build the funnels needed to measure cart abandonment, you'll need to track two key events: \u2018Order Completed\u2019 and 'Checkout Started' from your website source.<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Checkout Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that \u2018Checkout Started\u2019 and 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because these events allow you to tie a user to their actions and record traits about them. This can further be used for personalized messaging ( i.e. Hi {{first_name}}, your cart is waiting for you).\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Now, you'll need to decide where you want to send this data. This could be a marketing automation tool like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/braze\/\"><span style=\"color:#1155cc;\"><u>Braze<\/u><\/span><\/a><span style=\"color:#222222;\">, or an email marketing platform like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/mailchimp\/\"><span style=\"color:#1155cc;\"><u>Mailchimp<\/u><\/span><\/a><span style=\"color:#222222;\">. In your Segment workspace, add a new destination and select your tool of choice from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs. We recommend starting with an analytics tool to see the events flowing and build out the funnels you need to measure.<\/span><br \/>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Finally, test your setup to ensure data is being collected and sent correctly. You can do this by performing the actions you're tracking on your dev website and checking if the corresponding events appear in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><br \/><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Once your setup is looking accurate and data is flowing into your destinations, you can start analyzing it. For instance, you can identify users who started the checkout process but didn't complete an order \u2013 these are your cart abandoners. You can then create targeted marketing campaigns to encourage these users to complete their purchase.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">With a platform like Braze you can use the data that you\u2019ve collected to activate your campaign with a targeted email to re-engage cart abandoners as pictured in the example below. . <\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p style=\"text-align:center;\"><span style=\"color:#7f8c8d;\">Example of cart abandonment\u00a0campaign<\/span><\/p><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Understanding and addressing the reasons behind cart abandonment can transform lost opportunities into fulfilled sales and repeat customers.<\/span><span style=\"color:#121c2d;\"> <\/span><span style=\"color:#121c2d;\">Cart abandoners account for $4 trillion in lost revenue annually. Online purchase journeys aren\u2019t straightforward. Sometimes, shoppers need a little push on their path to purchase.<\/span><\/p><p><span style=\"color:#222222;\">With Twilio Segment, you can easily pinpoint where potential customers are dropping off and why, allowing for the implementation of targeted interventions to re-engage them and complete the sales cycle.<\/span><\/p><p><span style=\"color:#222222;\">This simplifies this process by seamlessly integrating with your existing data to provide a comprehensive view of customer interactions across multiple touchpoints to mitigate card abandonment and drive conversions.<\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","url":"\/personalize-first-conversion-91\/use-case-guide-mitigate-cart-abandonment-to-drive-conversions-279?postid=522#post522","creationDate":"2024-07-24T21:05:50+0000","relativeCreationDate":"7 months ago"},"contentType":"article","type":1,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-trial-to-paid-conversion-campaigns-to-increase-subscription-revenue-288","title":"Use Case Guide: Set up trial-to-paid conversion campaigns to increase subscription revenue","description":"<h2>Implement a campaign using Segment to convert trial users to paid subscribers by creating personalized marketing based on their behaviors and preferences, highlighting appealing features and benefits.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Subscription Revenue<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Increase subscription revenue by personalizing content that highlights the value and benefits of the paid service during the trial period, addressing potential conversion barriers such as pricing concerns or feature limitations, and offering timely, compelling incentives. This approach will help convert trial users into paying customers and ensure a seamless transition from trial to paid experience, fostering long-term loyalty.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to increase trial-to-paid conversions, you'll need to track two key events: 'Trial Started' and 'Subscription Started'. <\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Trial Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Subscription Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" width=\"624\" \/><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Trial_Started' but also sending the 'category' property, which provides important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using email, SMS, push notifications, or an email platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><p><br \/><strong><u>Step 4: Test your setup<\/u><\/strong><\/p><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the subscription process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify trial users who haven\u2019t converted to a paid subscription in the past 30 days.<\/span><\/li>\t<li><span style=\"color:#000000;\">Address potential conversion barriers such as pricing concerns or feature limitations. <\/span><\/li><\/ol><p><span style=\"color:#222222;\">To activate your email campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><p><span style=\"color:#222222;\">Below is an \u200b\u200bexample of a conversion campaign that showcases an exclusive feature of the premium subscription model, incentivizing users to upgrade. By leveraging the events and properties you\u2019re tracking, you can adopt a similar approach to deliver targeted messages to trial members, increasing conversions to paid subscriptions.<\/span><\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/2aa3ebc4-7cfb-4534-9a88-3b08befd2c8a.png\" width=\"343\" \/><figcaption><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/be9d8f29-f1ef-487d-9b78-59a9318c4522.png\" width=\"343\" \/><\/figure>Example of conversion campaign<\/figcaption><\/figure><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p>A successful trial experience builds trust and loyalty, as users who perceive value during the trial are more likely to continue using and advocating for the subscription. Offering a compelling trial can differentiate a business from competitors, attracting users who want to test solutions before committing financially. Additionally, trial users who convert to paid plans are typically more engaged and invested, resulting in higher usage rates and greater customer satisfaction.<br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section>","id":288,"featuredImage":"","label":"Tutorial","replyCount":0,"views":64,"post":{"id":531,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2>Implement a campaign using Segment to convert trial users to paid subscribers by creating personalized marketing based on their behaviors and preferences, highlighting appealing features and benefits.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Subscription Revenue<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Increase subscription revenue by personalizing content that highlights the value and benefits of the paid service during the trial period, addressing potential conversion barriers such as pricing concerns or feature limitations, and offering timely, compelling incentives. This approach will help convert trial users into paying customers and ensure a seamless transition from trial to paid experience, fostering long-term loyalty.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to increase trial-to-paid conversions, you'll need to track two key events: 'Trial Started' and 'Subscription Started'. <\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Trial Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Subscription Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" width=\"624\" \/><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Trial_Started' but also sending the 'category' property, which provides important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using email, SMS, push notifications, or an email platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><p><br \/><strong><u>Step 4: Test your setup<\/u><\/strong><\/p><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the subscription process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify trial users who haven\u2019t converted to a paid subscription in the past 30 days.<\/span><\/li>\t<li><span style=\"color:#000000;\">Address potential conversion barriers such as pricing concerns or feature limitations. <\/span><\/li><\/ol><p><span style=\"color:#222222;\">To activate your email campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><p><span style=\"color:#222222;\">Below is an \u200b\u200bexample of a conversion campaign that showcases an exclusive feature of the premium subscription model, incentivizing users to upgrade. By leveraging the events and properties you\u2019re tracking, you can adopt a similar approach to deliver targeted messages to trial members, increasing conversions to paid subscriptions.<\/span><\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/2aa3ebc4-7cfb-4534-9a88-3b08befd2c8a.png\" width=\"343\" \/><figcaption><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/be9d8f29-f1ef-487d-9b78-59a9318c4522.png\" width=\"343\" \/><\/figure>Example of conversion campaign<\/figcaption><\/figure><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p>A successful trial experience builds trust and loyalty, as users who perceive value during the trial are more likely to continue using and advocating for the subscription. Offering a compelling trial can differentiate a business from competitors, attracting users who want to test solutions before committing financially. Additionally, trial users who convert to paid plans are typically more engaged and invested, resulting in higher usage rates and greater customer satisfaction.<br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section>","url":"\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-trial-to-paid-conversion-campaigns-to-increase-subscription-revenue-288?postid=531#post531","creationDate":"2024-07-24T21:10:27+0000","relativeCreationDate":"7 months ago"},"contentType":"article","type":1,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-drive-repeat-purchases-with-a-personalized-re-engagement-campaign-283","title":"Use Case Guide: Drive repeat purchases with a personalized re-engagement campaign","description":"<h2>Convert one-time buyers into repeat customers by delivering personalized communications.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Repeat Purchases<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Customer retention strategies have gained equal importance, if not greater, to acquisition strategies. Activating this use case can increase repeat purchases and optimize ad spend based on lifetime customer value by designing personalized messaging using a customer\u2019s preferred categories.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track two key events: 'Page Viewed' from your website and 'Order Completed' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Page Viewed' but also sending additional properties like 'page_category' and 'page_name'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them i.e., first_name, last_name, email. This can further be used for personalized messaging in your re-engagement campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>Choose where you want to send the collected data\u2014for this use case it could be an email or marketing automation platform.<\/p><ol><li>In your Segment workspace, add a new destination<\/li>\t<li>Select your preferred tool from the <a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><u>catalog<\/u><\/a>. This destination will receive the data collected by your source and use it according to your needs<\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who have already made a purchase from your business and may be ready to buy again<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized marketing campaigns to encourage these users to complete another purchase or look at more related items that might interest them<\/span><\/li><\/ol><p>Below is an example of a re-engagement campaign designed to drive repeat purchases. Leveraging the events and properties you're tracking, you can use a similar approach to deliver personalized experiences for returning users in their next session.<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"466\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart re-engagement campaign<\/span><\/p><h3>\u00a0<\/h3><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Personalized re-engagement campaigns can boost repeat purchases, transforming one-time buyers into loyal customers. By leveraging Twilio Segment's capabilities to track, analyze, and act on user data, businesses can deliver tailored communications that enhance customer retention and optimize ad spend based on lifetime value.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","id":283,"featuredImage":"","label":"Tutorial","replyCount":0,"views":80,"post":{"id":526,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2>Convert one-time buyers into repeat customers by delivering personalized communications.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Repeat Purchases<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Customer retention strategies have gained equal importance, if not greater, to acquisition strategies. Activating this use case can increase repeat purchases and optimize ad spend based on lifetime customer value by designing personalized messaging using a customer\u2019s preferred categories.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track two key events: 'Page Viewed' from your website and 'Order Completed' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Page Viewed' but also sending additional properties like 'page_category' and 'page_name'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them i.e., first_name, last_name, email. This can further be used for personalized messaging in your re-engagement campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>Choose where you want to send the collected data\u2014for this use case it could be an email or marketing automation platform.<\/p><ol><li>In your Segment workspace, add a new destination<\/li>\t<li>Select your preferred tool from the <a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><u>catalog<\/u><\/a>. This destination will receive the data collected by your source and use it according to your needs<\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who have already made a purchase from your business and may be ready to buy again<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized marketing campaigns to encourage these users to complete another purchase or look at more related items that might interest them<\/span><\/li><\/ol><p>Below is an example of a re-engagement campaign designed to drive repeat purchases. Leveraging the events and properties you're tracking, you can use a similar approach to deliver personalized experiences for returning users in their next session.<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"466\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart re-engagement campaign<\/span><\/p><h3>\u00a0<\/h3><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Personalized re-engagement campaigns can boost repeat purchases, transforming one-time buyers into loyal customers. By leveraging Twilio Segment's capabilities to track, analyze, and act on user data, businesses can deliver tailored communications that enhance customer retention and optimize ad spend based on lifetime value.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","url":"\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-drive-repeat-purchases-with-a-personalized-re-engagement-campaign-283?postid=526#post526","creationDate":"2024-07-24T21:08:04+0000","relativeCreationDate":"7 months ago"},"contentType":"article","type":1,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-personalized-winback-campaigns-282","title":"Use Case Guide: Set up personalized winback campaigns","description":"<h2>Implement a campaign using Segment to design personalized messaging and recommendations based on user preferences and previous visit behavior to win back lapsed customers<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Monthly Active Users<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Reviving churned users is often the highest-leverage growth strategy your team can implement. Activating this use case can significantly boost customer re-engagement and retention, driving higher conversion rates while reducing churn and fostering long-term loyalty.\u00a0<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p><span style=\"color:#000000;\">If you need to add a source for your server, mobile app, or any other touchpoint please <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><span style=\"color:#1155cc;\"><u>refer to the documentation<\/u><\/span><\/a><span style=\"color:#000000;\"> for easy setup<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track three key events: '<\/span><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">' and '<\/span><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">' from your website and '<\/span><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p><span style=\"color:#000000;\"><strong><img alt=\"AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"624\" \/><\/strong><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the events 'Page Viewed' and 'Page Scrolled', but also sending additional properties like 'page_category', 'page_name', and 'pct_scrolled'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them, i.e., first_name, last_name, email. This can further be used for personalized messaging in your winback campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case it could be an email <\/span><span style=\"color:#000000;\">or <\/span><span style=\"color:#222222;\">marketing automation platform.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs<\/span><\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development website.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who haven\u2019t visited your website within the past 90 days.<\/span><\/li><\/ol><p><span style=\"color:#222222;\">In order to activate your campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send a personalized coupon to win back customers that have lapsed or previously browsed your site. It's important to first collect an email address, so consider using a lightbox popup or another tool to capture the user's email before tracking 'page_scroll' and\/or 'page_viewed' events.<\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"339\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart winback campaign<\/span><\/p><h3><br \/><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Tailoring communications to individual interests and past interactions creates more engaging experiences and shows customers their preferences are valued. Personalized recommendations increase re-engagement and purchases, while targeted messaging addresses churn issues with solutions and incentives. Using this strategy enhances satisfaction, builds loyalty, and drives higher conversion rates.<\/span><\/span><\/p><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Using <\/span><\/span><a href=\"https:\/\/segment.com\/product\/twilio-engage\/\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>Twilio Engage<\/u><\/span><\/span><\/a><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">, you can craft personalized messages that resonate with each customer\u2019s favorite categories, driving not just repeat business but building a stronger, more engaged customer base.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","id":282,"featuredImage":"","label":"Tutorial","replyCount":0,"views":76,"post":{"id":525,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2>Implement a campaign using Segment to design personalized messaging and recommendations based on user preferences and previous visit behavior to win back lapsed customers<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Monthly Active Users<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Reviving churned users is often the highest-leverage growth strategy your team can implement. Activating this use case can significantly boost customer re-engagement and retention, driving higher conversion rates while reducing churn and fostering long-term loyalty.\u00a0<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p><span style=\"color:#000000;\">If you need to add a source for your server, mobile app, or any other touchpoint please <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><span style=\"color:#1155cc;\"><u>refer to the documentation<\/u><\/span><\/a><span style=\"color:#000000;\"> for easy setup<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track three key events: '<\/span><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">' and '<\/span><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">' from your website and '<\/span><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p><span style=\"color:#000000;\"><strong><img alt=\"AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"624\" \/><\/strong><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the events 'Page Viewed' and 'Page Scrolled', but also sending additional properties like 'page_category', 'page_name', and 'pct_scrolled'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them, i.e., first_name, last_name, email. This can further be used for personalized messaging in your winback campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case it could be an email <\/span><span style=\"color:#000000;\">or <\/span><span style=\"color:#222222;\">marketing automation platform.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs<\/span><\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development website.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who haven\u2019t visited your website within the past 90 days.<\/span><\/li><\/ol><p><span style=\"color:#222222;\">In order to activate your campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send a personalized coupon to win back customers that have lapsed or previously browsed your site. It's important to first collect an email address, so consider using a lightbox popup or another tool to capture the user's email before tracking 'page_scroll' and\/or 'page_viewed' events.<\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"339\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart winback campaign<\/span><\/p><h3><br \/><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Tailoring communications to individual interests and past interactions creates more engaging experiences and shows customers their preferences are valued. Personalized recommendations increase re-engagement and purchases, while targeted messaging addresses churn issues with solutions and incentives. Using this strategy enhances satisfaction, builds loyalty, and drives higher conversion rates.<\/span><\/span><\/p><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Using <\/span><\/span><a href=\"https:\/\/segment.com\/product\/twilio-engage\/\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>Twilio Engage<\/u><\/span><\/span><\/a><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">, you can craft personalized messages that resonate with each customer\u2019s favorite categories, driving not just repeat business but building a stronger, more engaged customer base.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","url":"\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-personalized-winback-campaigns-282?postid=525#post525","creationDate":"2024-07-24T21:07:43+0000","relativeCreationDate":"7 months ago"},"contentType":"article","type":1,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/optimize-advertising-90\/use-case-guide-build-a-campaign-for-app-install-lookalikes-295","title":"Use Case Guide: Build a campaign for app install lookalikes","description":"<h2>Build lookalikes from successful app installers in specific channels activated with paid media<\/h2><p>\u00a0<\/p><p><strong>Desired Outcome:<\/strong>\u00a0The desired outcome for building a campaign for app install lookalikes is to achieve a significant increase in the number of high-quality app installations by effectively targeting audiences that resemble the profile of successful app installers. This includes:<\/p><ol><li><strong>Enhanced Audience Reach: <\/strong>Expand the reach of the campaign to include a broader audience that is likely to be interested in the app based on the characteristics and behaviors of the existing successful installers.<\/li>\t<li><strong>Improved Conversion Rates: <\/strong>Increase the conversion rates of the campaign by focusing on lookalike audiences that have a higher propensity to install the app, thus maximizing the return on investment (ROI) for paid media efforts.<\/li>\t<li><strong>Optimized Ad Spend:<\/strong> Efficiently allocate the advertising budget by targeting lookalike audiences, reducing wasted spend on less relevant audiences, and ensuring that the campaign delivers a higher cost-efficiency.<\/li><\/ol><p>---<\/p><h3><strong>Step 1: Add the required Sources<\/strong><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website<\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for mobile) and then click Add Source.<\/li>\t<li>Provide a name for your source, e.g., \"Mobile- dev or prod\" or \u201cServer - dev or prod\u201d<\/li>\t<li>Optionally, add labels for organization.<\/li>\t<li>Click the Create Source button.<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the &lt;head&gt; tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please\u00a0<a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><strong>Step 2: Track your events<\/strong><\/h3><p><br \/>In order to build this campaign, you'll need to track three key events from your mobile and server sources: 'Application Installed\u2019, \u2018Application Opened\u2019, and \u2018Install Attributed\u2019.<br \/>\u00a0<\/p><ul><li><span style=\"color:#222222;\"><strong>Application Installed<\/strong><\/span><span style=\"color:#222222;\">: This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Application Opened<\/strong><\/span><span style=\"color:#222222;\">:\u00a0 This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Install Attributed: <\/strong><\/span><span style=\"color:#222222;\">\u00a0This event is automatically collected once the Segment code is installed on your mobile application. <\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" width=\"624\" \/><\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking events , but also sending additional properties like \u2018screen_id\u2019 and \u2018referring_application\u2019. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><strong>Step 3: Add Destinations<\/strong><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using in-app messaging or connecting to a paid media destination like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/facebook-pixel\/\"><span style=\"color:#1155cc;\"><u>Facebook<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads or <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/google-ads-classic\/\"><span style=\"color:#1155cc;\"><u>Google<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads. <\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><h3><br \/><strong>Step 4: Test your setup<\/strong><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development or prod application.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><strong>Step 5: Analyze and activate<\/strong><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the app install process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who look like other users that have installed your app.<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized ad campaigns to encourage these users to complete the app installation process.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\">If you need inspiration, look to <\/span><a href=\"https:\/\/epicdesignlabs.com\/guides\/ecommerce-facebook-ad-examples\/\"><span style=\"color:#1155cc;\"><u>this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> with nearly 70 examples of ad templates that are designed to convert.<\/span><\/li>\t<li><span style=\"color:#222222;\">If you choose to activate this campaign with Facebook Ads,<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/465262276878947?id=401668390442328\"><span style=\"color:#1155cc;\"><u> this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> provides an overview of building a lookalike audience. <\/span><\/li><\/ol><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#000000;\">Successfully targeting lookalike audiences can significantly enhance your engagement campaigns by focusing efforts on users who are more likely to convert based on the behaviors of your existing customers. Utilizing Twilio Segment's CDP to collect, analyze, and activate data ensures that your campaigns are data-driven and optimized for maximum efficiency. This approach not only improves conversion rates but also helps in understanding customer behavior, enabling more personalized and effective marketing strategies in the future.<\/span><br \/>\u00a0<\/p><section><section class=\"callout callout-green\"><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our\u00a0<a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/section><\/section>","id":295,"featuredImage":"","label":"Tutorial","replyCount":0,"views":38,"post":{"id":542,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2>Build lookalikes from successful app installers in specific channels activated with paid media<\/h2><p>\u00a0<\/p><p><strong>Desired Outcome:<\/strong>\u00a0The desired outcome for building a campaign for app install lookalikes is to achieve a significant increase in the number of high-quality app installations by effectively targeting audiences that resemble the profile of successful app installers. This includes:<\/p><ol><li><strong>Enhanced Audience Reach: <\/strong>Expand the reach of the campaign to include a broader audience that is likely to be interested in the app based on the characteristics and behaviors of the existing successful installers.<\/li>\t<li><strong>Improved Conversion Rates: <\/strong>Increase the conversion rates of the campaign by focusing on lookalike audiences that have a higher propensity to install the app, thus maximizing the return on investment (ROI) for paid media efforts.<\/li>\t<li><strong>Optimized Ad Spend:<\/strong> Efficiently allocate the advertising budget by targeting lookalike audiences, reducing wasted spend on less relevant audiences, and ensuring that the campaign delivers a higher cost-efficiency.<\/li><\/ol><p>---<\/p><h3><strong>Step 1: Add the required Sources<\/strong><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website<\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for mobile) and then click Add Source.<\/li>\t<li>Provide a name for your source, e.g., \"Mobile- dev or prod\" or \u201cServer - dev or prod\u201d<\/li>\t<li>Optionally, add labels for organization.<\/li>\t<li>Click the Create Source button.<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the &lt;head&gt; tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please\u00a0<a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><strong>Step 2: Track your events<\/strong><\/h3><p><br \/>In order to build this campaign, you'll need to track three key events from your mobile and server sources: 'Application Installed\u2019, \u2018Application Opened\u2019, and \u2018Install Attributed\u2019.<br \/>\u00a0<\/p><ul><li><span style=\"color:#222222;\"><strong>Application Installed<\/strong><\/span><span style=\"color:#222222;\">: This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Application Opened<\/strong><\/span><span style=\"color:#222222;\">:\u00a0 This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Install Attributed: <\/strong><\/span><span style=\"color:#222222;\">\u00a0This event is automatically collected once the Segment code is installed on your mobile application. <\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" width=\"624\" \/><\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking events , but also sending additional properties like \u2018screen_id\u2019 and \u2018referring_application\u2019. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><strong>Step 3: Add Destinations<\/strong><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using in-app messaging or connecting to a paid media destination like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/facebook-pixel\/\"><span style=\"color:#1155cc;\"><u>Facebook<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads or <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/google-ads-classic\/\"><span style=\"color:#1155cc;\"><u>Google<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads. <\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><h3><br \/><strong>Step 4: Test your setup<\/strong><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development or prod application.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><strong>Step 5: Analyze and activate<\/strong><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the app install process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who look like other users that have installed your app.<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized ad campaigns to encourage these users to complete the app installation process.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\">If you need inspiration, look to <\/span><a href=\"https:\/\/epicdesignlabs.com\/guides\/ecommerce-facebook-ad-examples\/\"><span style=\"color:#1155cc;\"><u>this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> with nearly 70 examples of ad templates that are designed to convert.<\/span><\/li>\t<li><span style=\"color:#222222;\">If you choose to activate this campaign with Facebook Ads,<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/465262276878947?id=401668390442328\"><span style=\"color:#1155cc;\"><u> this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> provides an overview of building a lookalike audience. <\/span><\/li><\/ol><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#000000;\">Successfully targeting lookalike audiences can significantly enhance your engagement campaigns by focusing efforts on users who are more likely to convert based on the behaviors of your existing customers. Utilizing Twilio Segment's CDP to collect, analyze, and activate data ensures that your campaigns are data-driven and optimized for maximum efficiency. This approach not only improves conversion rates but also helps in understanding customer behavior, enabling more personalized and effective marketing strategies in the future.<\/span><br \/>\u00a0<\/p><section><section class=\"callout callout-green\"><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our\u00a0<a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/section><\/section>","url":"\/optimize-advertising-90\/use-case-guide-build-a-campaign-for-app-install-lookalikes-295?postid=542#post542","creationDate":"2024-08-02T14:32:01+0000","relativeCreationDate":"7 months ago"},"contentType":"article","type":1,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"serverSideProps":{"topics":[{"id":279,"type":"article"},{"id":288,"type":"article"},{"id":283,"type":"article"},{"id":282,"type":"article"},{"id":295,"type":"article"}]},"allProductAreas":[{"id":"18","name":"Addon"},{"id":"7","name":"API"},{"id":"11","name":"Beta"},{"id":"17","name":"Business"},{"id":"8","name":"Compliance"},{"id":"1","name":"Connections"},{"id":"5","name":"Destinations"},{"id":"14","name":"End of Life"},{"id":"13","name":"End of 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Africa\/Kinshasa","offset":"+01:00","value":"Africa\/Kinshasa"},{"title":"(UTC + 01:00) Africa\/Lagos","offset":"+01:00","value":"Africa\/Lagos"},{"title":"(UTC + 01:00) Africa\/Libreville","offset":"+01:00","value":"Africa\/Libreville"},{"title":"(UTC - 00:00) Africa\/Lome","offset":"-00:00","value":"Africa\/Lome"},{"title":"(UTC + 01:00) Africa\/Luanda","offset":"+01:00","value":"Africa\/Luanda"},{"title":"(UTC + 02:00) Africa\/Lubumbashi","offset":"+02:00","value":"Africa\/Lubumbashi"},{"title":"(UTC + 02:00) Africa\/Lusaka","offset":"+02:00","value":"Africa\/Lusaka"},{"title":"(UTC + 01:00) Africa\/Malabo","offset":"+01:00","value":"Africa\/Malabo"},{"title":"(UTC + 02:00) Africa\/Maputo","offset":"+02:00","value":"Africa\/Maputo"},{"title":"(UTC + 02:00) Africa\/Maseru","offset":"+02:00","value":"Africa\/Maseru"},{"title":"(UTC + 02:00) Africa\/Mbabane","offset":"+02:00","value":"Africa\/Mbabane"},{"title":"(UTC + 03:00) Africa\/Mogadishu","offset":"+03:00","value":"Africa\/Mogadishu"},{"title":"(UTC - 00:00) Africa\/Monrovia","offset":"-00:00","value":"Africa\/Monrovia"},{"title":"(UTC + 03:00) Africa\/Nairobi","offset":"+03:00","value":"Africa\/Nairobi"},{"title":"(UTC + 01:00) Africa\/Ndjamena","offset":"+01:00","value":"Africa\/Ndjamena"},{"title":"(UTC + 01:00) Africa\/Niamey","offset":"+01:00","value":"Africa\/Niamey"},{"title":"(UTC - 00:00) Africa\/Nouakchott","offset":"-00:00","value":"Africa\/Nouakchott"},{"title":"(UTC - 00:00) Africa\/Ouagadougou","offset":"-00:00","value":"Africa\/Ouagadougou"},{"title":"(UTC + 01:00) Africa\/Porto-Novo","offset":"+01:00","value":"Africa\/Porto-Novo"},{"title":"(UTC - 00:00) Africa\/Sao_Tome","offset":"-00:00","value":"Africa\/Sao_Tome"},{"title":"(UTC + 02:00) Africa\/Tripoli","offset":"+02:00","value":"Africa\/Tripoli"},{"title":"(UTC + 01:00) Africa\/Tunis","offset":"+01:00","value":"Africa\/Tunis"},{"title":"(UTC + 02:00) Africa\/Windhoek","offset":"+02:00","value":"Africa\/Windhoek"},{"title":"(UTC - 10:00) America\/Adak","offset":"-10:00","value":"America\/Adak"},{"title":"(UTC - 09:00) America\/Anchorage","offset":"-09:00","value":"America\/Anchorage"},{"title":"(UTC - 04:00) America\/Anguilla","offset":"-04:00","value":"America\/Anguilla"},{"title":"(UTC - 04:00) America\/Antigua","offset":"-04:00","value":"America\/Antigua"},{"title":"(UTC - 03:00) America\/Araguaina","offset":"-03:00","value":"America\/Araguaina"},{"title":"(UTC - 03:00) America\/Argentina\/Buenos_Aires","offset":"-03:00","value":"America\/Argentina\/Buenos_Aires"},{"title":"(UTC - 03:00) America\/Argentina\/Catamarca","offset":"-03:00","value":"America\/Argentina\/Catamarca"},{"title":"(UTC - 03:00) America\/Argentina\/Cordoba","offset":"-03:00","value":"America\/Argentina\/Cordoba"},{"title":"(UTC - 03:00) America\/Argentina\/Jujuy","offset":"-03:00","value":"America\/Argentina\/Jujuy"},{"title":"(UTC - 03:00) America\/Argentina\/La_Rioja","offset":"-03:00","value":"America\/Argentina\/La_Rioja"},{"title":"(UTC - 03:00) America\/Argentina\/Mendoza","offset":"-03:00","value":"America\/Argentina\/Mendoza"},{"title":"(UTC - 03:00) America\/Argentina\/Rio_Gallegos","offset":"-03:00","value":"America\/Argentina\/Rio_Gallegos"},{"title":"(UTC - 03:00) America\/Argentina\/Salta","offset":"-03:00","value":"America\/Argentina\/Salta"},{"title":"(UTC - 03:00) America\/Argentina\/San_Juan","offset":"-03:00","value":"America\/Argentina\/San_Juan"},{"title":"(UTC - 03:00) America\/Argentina\/San_Luis","offset":"-03:00","value":"America\/Argentina\/San_Luis"},{"title":"(UTC - 03:00) America\/Argentina\/Tucuman","offset":"-03:00","value":"America\/Argentina\/Tucuman"},{"title":"(UTC - 03:00) America\/Argentina\/Ushuaia","offset":"-03:00","value":"America\/Argentina\/Ushuaia"},{"title":"(UTC - 04:00) America\/Aruba","offset":"-04:00","value":"America\/Aruba"},{"title":"(UTC - 03:00) America\/Asuncion","offset":"-03:00","value":"America\/Asuncion"},{"title":"(UTC - 05:00) America\/Atikokan","offset":"-05:00","value":"America\/Atikokan"},{"title":"(UTC - 03:00) America\/Bahia","offset":"-03:00","value":"America\/Bahia"},{"title":"(UTC - 06:00) America\/Bahia_Banderas","offset":"-06:00","value":"America\/Bahia_Banderas"},{"title":"(UTC - 04:00) America\/Barbados","offset":"-04:00","value":"America\/Barbados"},{"title":"(UTC - 03:00) America\/Belem","offset":"-03:00","value":"America\/Belem"},{"title":"(UTC - 06:00) America\/Belize","offset":"-06:00","value":"America\/Belize"},{"title":"(UTC - 04:00) America\/Blanc-Sablon","offset":"-04:00","value":"America\/Blanc-Sablon"},{"title":"(UTC - 04:00) America\/Boa_Vista","offset":"-04:00","value":"America\/Boa_Vista"},{"title":"(UTC - 05:00) America\/Bogota","offset":"-05:00","value":"America\/Bogota"},{"title":"(UTC - 07:00) America\/Boise","offset":"-07:00","value":"America\/Boise"},{"title":"(UTC - 07:00) America\/Cambridge_Bay","offset":"-07:00","value":"America\/Cambridge_Bay"},{"title":"(UTC - 04:00) America\/Campo_Grande","offset":"-04:00","value":"America\/Campo_Grande"},{"title":"(UTC - 05:00) America\/Cancun","offset":"-05:00","value":"America\/Cancun"},{"title":"(UTC - 04:00) America\/Caracas","offset":"-04:00","value":"America\/Caracas"},{"title":"(UTC - 03:00) America\/Cayenne","offset":"-03:00","value":"America\/Cayenne"},{"title":"(UTC - 05:00) America\/Cayman","offset":"-05:00","value":"America\/Cayman"},{"title":"(UTC - 06:00) America\/Chicago","offset":"-06:00","value":"America\/Chicago"},{"title":"(UTC - 07:00) America\/Chihuahua","offset":"-07:00","value":"America\/Chihuahua"},{"title":"(UTC - 06:00) America\/Costa_Rica","offset":"-06:00","value":"America\/Costa_Rica"},{"title":"(UTC - 07:00) America\/Creston","offset":"-07:00","value":"America\/Creston"},{"title":"(UTC - 04:00) America\/Cuiaba","offset":"-04:00","value":"America\/Cuiaba"},{"title":"(UTC - 04:00) America\/Curacao","offset":"-04:00","value":"America\/Curacao"},{"title":"(UTC - 00:00) America\/Danmarkshavn","offset":"-00:00","value":"America\/Danmarkshavn"},{"title":"(UTC - 07:00) America\/Dawson","offset":"-07:00","value":"America\/Dawson"},{"title":"(UTC - 07:00) America\/Dawson_Creek","offset":"-07:00","value":"America\/Dawson_Creek"},{"title":"(UTC - 07:00) America\/Denver","offset":"-07:00","value":"America\/Denver"},{"title":"(UTC - 05:00) America\/Detroit","offset":"-05:00","value":"America\/Detroit"},{"title":"(UTC - 04:00) America\/Dominica","offset":"-04:00","value":"America\/Dominica"},{"title":"(UTC - 07:00) America\/Edmonton","offset":"-07:00","value":"America\/Edmonton"},{"title":"(UTC - 05:00) America\/Eirunepe","offset":"-05:00","value":"America\/Eirunepe"},{"title":"(UTC - 06:00) America\/El_Salvador","offset":"-06:00","value":"America\/El_Salvador"},{"title":"(UTC - 07:00) America\/Fort_Nelson","offset":"-07:00","value":"America\/Fort_Nelson"},{"title":"(UTC - 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07:00) America\/Hermosillo","offset":"-07:00","value":"America\/Hermosillo"},{"title":"(UTC - 05:00) America\/Indiana\/Indianapolis","offset":"-05:00","value":"America\/Indiana\/Indianapolis"},{"title":"(UTC - 06:00) America\/Indiana\/Knox","offset":"-06:00","value":"America\/Indiana\/Knox"},{"title":"(UTC - 05:00) America\/Indiana\/Marengo","offset":"-05:00","value":"America\/Indiana\/Marengo"},{"title":"(UTC - 05:00) America\/Indiana\/Petersburg","offset":"-05:00","value":"America\/Indiana\/Petersburg"},{"title":"(UTC - 06:00) America\/Indiana\/Tell_City","offset":"-06:00","value":"America\/Indiana\/Tell_City"},{"title":"(UTC - 05:00) America\/Indiana\/Vevay","offset":"-05:00","value":"America\/Indiana\/Vevay"},{"title":"(UTC - 05:00) America\/Indiana\/Vincennes","offset":"-05:00","value":"America\/Indiana\/Vincennes"},{"title":"(UTC - 05:00) America\/Indiana\/Winamac","offset":"-05:00","value":"America\/Indiana\/Winamac"},{"title":"(UTC - 07:00) 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04:00) Europe\/Samara","offset":"+04:00","value":"Europe\/Samara"},{"title":"(UTC + 01:00) Europe\/San_Marino","offset":"+01:00","value":"Europe\/San_Marino"},{"title":"(UTC + 01:00) Europe\/Sarajevo","offset":"+01:00","value":"Europe\/Sarajevo"},{"title":"(UTC + 04:00) Europe\/Saratov","offset":"+04:00","value":"Europe\/Saratov"},{"title":"(UTC + 03:00) Europe\/Simferopol","offset":"+03:00","value":"Europe\/Simferopol"},{"title":"(UTC + 01:00) Europe\/Skopje","offset":"+01:00","value":"Europe\/Skopje"},{"title":"(UTC + 02:00) Europe\/Sofia","offset":"+02:00","value":"Europe\/Sofia"},{"title":"(UTC + 01:00) Europe\/Stockholm","offset":"+01:00","value":"Europe\/Stockholm"},{"title":"(UTC + 02:00) Europe\/Tallinn","offset":"+02:00","value":"Europe\/Tallinn"},{"title":"(UTC + 01:00) Europe\/Tirane","offset":"+01:00","value":"Europe\/Tirane"},{"title":"(UTC + 04:00) Europe\/Ulyanovsk","offset":"+04:00","value":"Europe\/Ulyanovsk"},{"title":"(UTC + 02:00) Europe\/Uzhgorod","offset":"+02:00","value":"Europe\/Uzhgorod"},{"title":"(UTC + 01:00) Europe\/Vaduz","offset":"+01:00","value":"Europe\/Vaduz"},{"title":"(UTC + 01:00) Europe\/Vatican","offset":"+01:00","value":"Europe\/Vatican"},{"title":"(UTC + 01:00) Europe\/Vienna","offset":"+01:00","value":"Europe\/Vienna"},{"title":"(UTC + 02:00) Europe\/Vilnius","offset":"+02:00","value":"Europe\/Vilnius"},{"title":"(UTC + 03:00) Europe\/Volgograd","offset":"+03:00","value":"Europe\/Volgograd"},{"title":"(UTC + 01:00) Europe\/Warsaw","offset":"+01:00","value":"Europe\/Warsaw"},{"title":"(UTC + 01:00) Europe\/Zagreb","offset":"+01:00","value":"Europe\/Zagreb"},{"title":"(UTC + 02:00) Europe\/Zaporozhye","offset":"+02:00","value":"Europe\/Zaporozhye"},{"title":"(UTC + 01:00) Europe\/Zurich","offset":"+01:00","value":"Europe\/Zurich"},{"title":"(UTC + 03:00) Indian\/Antananarivo","offset":"+03:00","value":"Indian\/Antananarivo"},{"title":"(UTC + 06:00) Indian\/Chagos","offset":"+06:00","value":"Indian\/Chagos"},{"title":"(UTC + 07:00) Indian\/Christmas","offset":"+07:00","value":"Indian\/Christmas"},{"title":"(UTC + 06:30) Indian\/Cocos","offset":"+06:30","value":"Indian\/Cocos"},{"title":"(UTC + 03:00) Indian\/Comoro","offset":"+03:00","value":"Indian\/Comoro"},{"title":"(UTC + 05:00) Indian\/Kerguelen","offset":"+05:00","value":"Indian\/Kerguelen"},{"title":"(UTC + 04:00) Indian\/Mahe","offset":"+04:00","value":"Indian\/Mahe"},{"title":"(UTC + 05:00) Indian\/Maldives","offset":"+05:00","value":"Indian\/Maldives"},{"title":"(UTC + 04:00) Indian\/Mauritius","offset":"+04:00","value":"Indian\/Mauritius"},{"title":"(UTC + 03:00) Indian\/Mayotte","offset":"+03:00","value":"Indian\/Mayotte"},{"title":"(UTC + 04:00) Indian\/Reunion","offset":"+04:00","value":"Indian\/Reunion"},{"title":"(UTC + 13:00) Pacific\/Apia","offset":"+13:00","value":"Pacific\/Apia"},{"title":"(UTC + 13:00) Pacific\/Auckland","offset":"+13:00","value":"Pacific\/Auckland"},{"title":"(UTC + 11:00) Pacific\/Bougainville","offset":"+11:00","value":"Pacific\/Bougainville"},{"title":"(UTC + 13:45) Pacific\/Chatham","offset":"+13:45","value":"Pacific\/Chatham"},{"title":"(UTC + 10:00) Pacific\/Chuuk","offset":"+10:00","value":"Pacific\/Chuuk"},{"title":"(UTC - 05:00) Pacific\/Easter","offset":"-05:00","value":"Pacific\/Easter"},{"title":"(UTC + 11:00) Pacific\/Efate","offset":"+11:00","value":"Pacific\/Efate"},{"title":"(UTC + 13:00) Pacific\/Fakaofo","offset":"+13:00","value":"Pacific\/Fakaofo"},{"title":"(UTC + 12:00) Pacific\/Fiji","offset":"+12:00","value":"Pacific\/Fiji"},{"title":"(UTC + 12:00) Pacific\/Funafuti","offset":"+12:00","value":"Pacific\/Funafuti"},{"title":"(UTC - 06:00) Pacific\/Galapagos","offset":"-06:00","value":"Pacific\/Galapagos"},{"title":"(UTC - 09:00) Pacific\/Gambier","offset":"-09:00","value":"Pacific\/Gambier"},{"title":"(UTC + 11:00) 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Pacific\/Niue","offset":"-11:00","value":"Pacific\/Niue"},{"title":"(UTC + 12:00) Pacific\/Norfolk","offset":"+12:00","value":"Pacific\/Norfolk"},{"title":"(UTC + 11:00) Pacific\/Noumea","offset":"+11:00","value":"Pacific\/Noumea"},{"title":"(UTC - 11:00) Pacific\/Pago_Pago","offset":"-11:00","value":"Pacific\/Pago_Pago"},{"title":"(UTC + 09:00) Pacific\/Palau","offset":"+09:00","value":"Pacific\/Palau"},{"title":"(UTC - 08:00) Pacific\/Pitcairn","offset":"-08:00","value":"Pacific\/Pitcairn"},{"title":"(UTC + 11:00) Pacific\/Pohnpei","offset":"+11:00","value":"Pacific\/Pohnpei"},{"title":"(UTC + 10:00) Pacific\/Port_Moresby","offset":"+10:00","value":"Pacific\/Port_Moresby"},{"title":"(UTC - 10:00) Pacific\/Rarotonga","offset":"-10:00","value":"Pacific\/Rarotonga"},{"title":"(UTC + 10:00) Pacific\/Saipan","offset":"+10:00","value":"Pacific\/Saipan"},{"title":"(UTC - 10:00) Pacific\/Tahiti","offset":"-10:00","value":"Pacific\/Tahiti"},{"title":"(UTC + 12:00) Pacific\/Tarawa","offset":"+12:00","value":"Pacific\/Tarawa"},{"title":"(UTC + 13:00) Pacific\/Tongatapu","offset":"+13:00","value":"Pacific\/Tongatapu"},{"title":"(UTC + 12:00) Pacific\/Wake","offset":"+12:00","value":"Pacific\/Wake"},{"title":"(UTC + 12:00) Pacific\/Wallis","offset":"+12:00","value":"Pacific\/Wallis"},{"title":"(UTC - 00:00) UTC","offset":"-00:00","value":"UTC"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="featured-topics qa-featured-topics-container homepage-widget-wrapper widget-container-spacing homepage-widget-wrapper--no-spacing" style="background-color: var(--config--main-color-brand-secondary);"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading featured-topics__heading">Use Case Guides</h3><h4 class="widget__subheading featured-topics__subheading font-normal-weight">Resources aligned to our top Use Cases</h4><div class="horizontally-scrollable featured-topics__list" data-bounded-context="Navigation" data-entity="featured-topics"><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/personalize-first-conversion-91/use-case-guide-mitigate-cart-abandonment-to-drive-conversions-279" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Mitigate cart abandonment to drive conversions" aria-label="Use Case Guide: Mitigate cart abandonment to drive conversions"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/boost-retention-upsell-and-cross-sell-92/use-case-guide-set-up-trial-to-paid-conversion-campaigns-to-increase-subscription-revenue-288" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Set up trial-to-paid conversion campaigns to increase subscription revenue" aria-label="Use Case Guide: Set up trial-to-paid conversion campaigns to increase subscription revenue"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/boost-retention-upsell-and-cross-sell-92/use-case-guide-drive-repeat-purchases-with-a-personalized-re-engagement-campaign-283" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Drive repeat purchases with a personalized re-engagement campaign" aria-label="Use Case Guide: Drive repeat purchases with a personalized re-engagement campaign"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/boost-retention-upsell-and-cross-sell-92/use-case-guide-set-up-personalized-winback-campaigns-282" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Set up personalized winback campaigns" aria-label="Use Case Guide: Set up personalized winback campaigns"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/optimize-advertising-90/use-case-guide-build-a-campaign-for-app-install-lookalikes-295" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Build a campaign for app install lookalikes" aria-label="Use Case Guide: Build a campaign for app install lookalikes"></a></article></div><a class="featured-topics__show-more-button" href="https://community.segment.com/use-cases-library-89"><button type="button" class="btn"><div class="btn--loader loader"></div><span class="btn__hide-when-loading">More Use Cases</span></button></a></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-17" data-idx="17"> <div class="widget-placeholder"> <div data-preact="destination/modules/Navigation/widget-featured-topics/index.sync" class="" data-props="{"config":{"topics":[{"id":687,"type":"article"},{"id":677,"type":"article"},{"id":678,"type":"article"},{"id":686,"type":"article"}],"firstTopicsNumber":0,"buttonLabel":"","buttonURL":"","subtitle":"","backgroundColor":"#ffffff","title":"What's New at Segment","enablePicker":false,"hideSpacingWithUpperWidget":true,"paddingToTopAndBottom":true,"activeSection":"Content","backgroundColorDisplay":"none","selectedDisplayViewPreference":"Card","maxNumberOfItems":5,"selectedCardsPerRow":"4","selectedMobileLayout":"horizontallyScrollable"},"featuredTopics":[{"url":"https:\/\/community.segment.com\/community-recognition-88\/community-leaderboard-february-2025-687","title":"Community Leaderboard | February 2025","description":"<p>Every month, we celebrate our Community leaders who have been doing the most to help us all improve our understanding of Segment. Thank you for insight, your knowledge, and your help.<\/p><p>\u00a0<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/a526bdf4-989f-4d5f-beef-12572f7f5cff.png\" width=\"120\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for 1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/754be2e9-6dc6-43eb-92ce-7986cfdb0eaf.png\" width=\"120\" \/><\/figure><p style=\"text-align:center;\">\u200b<user-mention data-id=\"82\">@Richard Fahey<\/user-mention>\u00a0<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Be Recognized<\/h3><p>Let your name be the next to be featured. Learn more about <strong>recognition<\/strong>\u00a0on Segment Community:<\/p><section class=\"callout callout-green\"><div><div><div><h3><a href=\"https:\/\/community.segment.com\/community-recognition-88\/community-recognition-points-badges-and-more-547\"><span style=\"color:#1abc9c;\">Community Recognition: Points, Badges, and more<\/span><\/a><\/h3><\/div><\/div><\/div><\/section><p>\u00a0<\/p><p>Let us know what you think! Feel free to reach out to any of our Community Managers.<\/p>","id":687,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/27e7745c-b67d-444b-b973-d5ad8d50398b_thumb.png","label":"News","replyCount":0,"views":1,"post":{"id":1026,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<p>Every month, we celebrate our Community leaders who have been doing the most to help us all improve our understanding of Segment. Thank you for insight, your knowledge, and your help.<\/p><p>\u00a0<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/a526bdf4-989f-4d5f-beef-12572f7f5cff.png\" width=\"120\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for 1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/754be2e9-6dc6-43eb-92ce-7986cfdb0eaf.png\" width=\"120\" \/><\/figure><p style=\"text-align:center;\">\u200b<user-mention data-id=\"82\">@Richard Fahey<\/user-mention>\u00a0<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Be Recognized<\/h3><p>Let your name be the next to be featured. Learn more about <strong>recognition<\/strong>\u00a0on Segment Community:<\/p><section class=\"callout callout-green\"><div><div><div><h3><a href=\"https:\/\/community.segment.com\/community-recognition-88\/community-recognition-points-badges-and-more-547\"><span style=\"color:#1abc9c;\">Community Recognition: Points, Badges, and more<\/span><\/a><\/h3><\/div><\/div><\/div><\/section><p>\u00a0<\/p><p>Let us know what you think! Feel free to reach out to any of our Community Managers.<\/p>","url":"\/community-recognition-88\/community-leaderboard-february-2025-687?postid=1026#post1026","creationDate":"2025-03-05T01:30:06+0000","relativeCreationDate":"2 days ago"},"contentType":"article","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/news-updates-68\/march-segment-101-enablement-sessions-677","title":"March Segment 101 Enablement Sessions","description":"<h2>Unlock the Power of Intentional Data Collection!<\/h2><p>\u00a0<\/p><p>Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&amp;A.<\/p><h3><br \/>ALL SESSIONS: <u><a href=\"https:\/\/webinars.segment.com\/segment\/Segment-101-North-America-b9fe8373b077f1686e448a50\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/u><\/h3><ul><li>Monday, March 10th, 2025 \u00b7 13:00\u00a0(GMT+9)<\/li>\t<li>Tuesday, March 11th, 2025 \u00b7 12:00 (UTC)<\/li>\t<li>Friday, March 14th, 2025\u00a0\u00b7 11:00 a.m. (PDT)<\/li><\/ul><p>Don\u2019t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.<\/p>","id":677,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/18387ccf-c304-4533-9a5b-d3e1036773ee_thumb.png","label":"News","replyCount":0,"views":1,"post":{"id":1012,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2>Unlock the Power of Intentional Data Collection!<\/h2><p>\u00a0<\/p><p>Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&amp;A.<\/p><h3><br \/>ALL SESSIONS: <u><a href=\"https:\/\/webinars.segment.com\/segment\/Segment-101-North-America-b9fe8373b077f1686e448a50\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/u><\/h3><ul><li>Monday, March 10th, 2025 \u00b7 13:00\u00a0(GMT+9)<\/li>\t<li>Tuesday, March 11th, 2025 \u00b7 12:00 (UTC)<\/li>\t<li>Friday, March 14th, 2025\u00a0\u00b7 11:00 a.m. (PDT)<\/li><\/ul><p>Don\u2019t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.<\/p>","url":"\/news-updates-68\/march-segment-101-enablement-sessions-677?postid=1012#post1012","creationDate":"2025-02-27T22:57:12+0000","relativeCreationDate":"7 days ago"},"contentType":"article","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/news-updates-68\/workshop-set-up-your-ai-powered-cdp-in-real-time-678","title":"Workshop: Set Up Your AI-Powered CDP in Real Time","description":"<h2>Collect, Connect, and Activate your Customer Data at Scale<\/h2><p>\u00a0<\/p><p>No more guesswork. No more \u201cI\u2019ll figure it out later.\u201d It\u2019s time to roll up your sleeves and get your CDP firing on all cylinders!<br \/>Join this live walkthrough where a Segment expert will show you exactly how to connect your first data sources and destinations\u2014without the headaches.<\/p><h3><br \/><u><a href=\"https:\/\/webinars.segment.com\/segment\/segment-workspace-workshop-set-up-your-ai-powered-cdp-in-real-time?utm_source=segment-events&amp;utm_medium=referral&amp;utm_campaign=all_ic_2025-03-12-wbnr-workspace-workshop_20250312&amp;utm_content=webinar&amp;_gl=1*1mnxq5b*_gcl_aw*R0NMLjE3Mzg3OTg1MzkuQ2p3S0NBaUF0WXk5QmhCY0Vpd0FOV1FRTF9vcFBYNU04bUxhOFdTSmg2a0ZNSFlOTUtPRFhQTkV2ZzFHOUxEOXJtdVVnTzhGSmtud2xSb0NtYmtRQXZEX0J3RQ..*_gcl_au*Mzg3MTA1OTU2LjE3MzQxMTE1NzUuMTc0MDE5NzkzOS4xNzQwNjc2MDAyLjE3NDA2NzYwMDE.*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTc0MDY5NjAyMS4zOTMuMS4xNzQwNjk2MTA0LjM3LjAuMA..\"><span style=\"color:#1abc9c;\">REGISTER HERE<\/span><\/a><\/u><\/h3><ul><li>Wednesday, March 12, 2025\u00a0\u00b7 9:00 a.m. (PDT)<\/li><\/ul><p>\u00a0<\/p><p>In just a few minutes (and a few clicks), you\u2019ll learn how to set up your free Segment CDP workspace and start collecting, unifying and activating your customer data in real-time and at scale.\u00a0See you there!<\/p>","id":678,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d00e9425-c994-4fec-856c-4535ad2b9f51_thumb.png","label":"News","replyCount":0,"views":6,"post":{"id":1013,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2>Collect, Connect, and Activate your Customer Data at Scale<\/h2><p>\u00a0<\/p><p>No more guesswork. No more \u201cI\u2019ll figure it out later.\u201d It\u2019s time to roll up your sleeves and get your CDP firing on all cylinders!<br \/>Join this live walkthrough where a Segment expert will show you exactly how to connect your first data sources and destinations\u2014without the headaches.<\/p><h3><br \/><u><a href=\"https:\/\/webinars.segment.com\/segment\/segment-workspace-workshop-set-up-your-ai-powered-cdp-in-real-time?utm_source=segment-events&amp;utm_medium=referral&amp;utm_campaign=all_ic_2025-03-12-wbnr-workspace-workshop_20250312&amp;utm_content=webinar&amp;_gl=1*1mnxq5b*_gcl_aw*R0NMLjE3Mzg3OTg1MzkuQ2p3S0NBaUF0WXk5QmhCY0Vpd0FOV1FRTF9vcFBYNU04bUxhOFdTSmg2a0ZNSFlOTUtPRFhQTkV2ZzFHOUxEOXJtdVVnTzhGSmtud2xSb0NtYmtRQXZEX0J3RQ..*_gcl_au*Mzg3MTA1OTU2LjE3MzQxMTE1NzUuMTc0MDE5NzkzOS4xNzQwNjc2MDAyLjE3NDA2NzYwMDE.*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTc0MDY5NjAyMS4zOTMuMS4xNzQwNjk2MTA0LjM3LjAuMA..\"><span style=\"color:#1abc9c;\">REGISTER HERE<\/span><\/a><\/u><\/h3><ul><li>Wednesday, March 12, 2025\u00a0\u00b7 9:00 a.m. (PDT)<\/li><\/ul><p>\u00a0<\/p><p>In just a few minutes (and a few clicks), you\u2019ll learn how to set up your free Segment CDP workspace and start collecting, unifying and activating your customer data in real-time and at scale.\u00a0See you there!<\/p>","url":"\/news-updates-68\/workshop-set-up-your-ai-powered-cdp-in-real-time-678?postid=1013#post1013","creationDate":"2025-02-27T23:02:32+0000","relativeCreationDate":"7 days ago"},"contentType":"article","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/news-updates-68\/workshop-event-triggered-journeys-real-time-personalization-686","title":"Workshop: Event-Triggered Journeys & Real-Time Personalization","description":"<h2>Mastering Journey Orchestration: Event-Triggered Journeys &amp; Real-Time Personalization.<\/h2><p>\u00a0<\/p><p>Join our Twilio Segment Solution Architects &amp; Product Team as we explore the future of customer journey orchestration. This workshop will cover event-triggered workflows, dynamic decisioning, and rich data personalization, helping you unlock real-time engagement, abandonment funnel logic, and seamless warehouse integrations.<\/p><p>\u00a0<\/p><p><strong>Agenda<\/strong><\/p><ul><li>Unlocking the Unified Profile: The Foundation of Personalization<\/li>\t<li>Next-Gen Journey Orchestration: Event-Triggered Workflows &amp; Real-Time Engagement<\/li>\t<li>Trait-Based vs. Rich Data Personalization: What Drives Better Conversions?<\/li>\t<li>Abandonment Funnels &amp; Smart Journey Exit Rules<\/li>\t<li>Integrating Data Warehouses &amp; Function Steps for Scalable Personalization<\/li>\t<li>Product Roadmap: What\u2019s Coming Next for Journeys &amp; Audiences<\/li>\t<li>Live Demo + Q&amp;A<\/li><\/ul><h3><br \/><u><a href=\"https:\/\/webinars.segment.com\/segment\/mastering-journey-orchestration-event-triggered-journeys-real-time-personalization\"><span style=\"color:#1abc9c;\">REGISTER HERE<\/span><\/a><\/u><\/h3><ul><li>Thursday, March 13, 2025\u00a0\u00b7 11:00 a.m. (PDT)<\/li><\/ul><p>\u00a0<\/p><p>Join us for a live demo showcasing best practices in Journey Orchestration &amp; Event-Based Personalization.<\/p>","id":686,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4e022597-1f4a-4f57-89f4-eeb56be3537d_thumb.png","label":"News","replyCount":0,"views":1,"post":{"id":1025,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2>Mastering Journey Orchestration: Event-Triggered Journeys &amp; Real-Time Personalization.<\/h2><p>\u00a0<\/p><p>Join our Twilio Segment Solution Architects &amp; Product Team as we explore the future of customer journey orchestration. 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Pacific\/Tarawa","offset":"+12:00","value":"Pacific\/Tarawa"},{"title":"(UTC + 13:00) Pacific\/Tongatapu","offset":"+13:00","value":"Pacific\/Tongatapu"},{"title":"(UTC + 12:00) Pacific\/Wake","offset":"+12:00","value":"Pacific\/Wake"},{"title":"(UTC + 12:00) Pacific\/Wallis","offset":"+12:00","value":"Pacific\/Wallis"},{"title":"(UTC - 00:00) UTC","offset":"-00:00","value":"UTC"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="featured-topics qa-featured-topics-container homepage-widget-wrapper widget-container-spacing homepage-widget-wrapper--no-spacing"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading featured-topics__heading">What's New at Segment</h3><div 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