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format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:normal } html {--borderradius-base: 4px;--config--main-border-base-color: #cacdd8ff;--config--main-button-base-font-color: #1a1a1a;--config--main-button-base-font-family: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config--main-button-base-font-weight: 415;--config--main-button-base-radius: 3px;--config--main-button-base-texttransform: none;--config--main-color-alert: #f03e3eff;--config--main-color-brand: #121c2dff;--config--main-color-brand-secondary: #6addb2ff;--config--main-color-contrast: #2aaae1;--config--main-color-day: #f0f2f6;--config--main-color-day-dark: #ededed;--config--main-color-day-light: #fff;--config--main-color-disabled: #f1faf6ff;--config--main-color-dusk: #a7aeb5;--config--main-color-dusk-dark: #616a73;--config--main-color-dusk-light: #d5d7db;--config--main-color-highlighted: #B0DFF3;--config--main-color-info: #fab005ff;--config--main-color-night: #121c2dff;--config--main-color-night-inverted: #f5f5f5;--config--main-color-night-light: #2b2b2b;--config--main-color-success: #52bd94ff;--config--main-font-base-lineheight: 1.5;--config--main-font-base-stack: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config--main-font-base-style: normal;--config--main-font-base-weight: normal;--config--main-font-secondary: Twilio, "Open Sans bold", Open Sans, Open Sans, Open Sans, ;--config--main-fonts: @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:700 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:700 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:normal } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:300 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:normal };--config--main-header-font-weight: 600;--config-anchor-base-color: #121c2dff;--config-anchor-base-hover-color: #121c2dff;--config-avatar-notification-background-color: #121c2dff;--config-body-background-color: #f7f8fdff;--config-body-wrapper-background-color: transparent;--config-body-wrapper-box-shadow: 0 0 0 transparent;--config-body-wrapper-max-width: 100%;--config-button-cancel-active-background-color: #DA5C5C;--config-button-cancel-active-border-color: #DA5C5C;--config-button-cancel-active-color: #fff;--config-button-cancel-background-color: #F76767;--config-button-cancel-border-color: #F76767;--config-button-cancel-border-radius: 6px;--config-button-cancel-border-width: 2px;--config-button-cancel-box-shadow: 0 0 0 transparent;--config-button-cancel-color: #fff;--config-button-cancel-hover-background-color: #DA5C5C;--config-button-cancel-hover-border-color: #DA5C5C;--config-button-cancel-hover-color: #fff;--config-button-cta-active-background-color: #6addb2;--config-button-cta-active-border-color: #6addb2;--config-button-cta-active-border-width: 2px;--config-button-cta-active-box-shadow: 0 0 0 transparent;--config-button-cta-active-color: #121c2d;--config-button-cta-background-color: #121d2c;--config-button-cta-border-color: #121d2c;--config-button-cta-border-radius: 6px;--config-button-cta-border-width: 2px;--config-button-cta-box-shadow: 0 0 0 transparent;--config-button-cta-color: #ffffff;--config-button-cta-focus-background-color: #0f1825ff;--config-button-cta-focus-border-color: #0b111bff;--config-button-cta-focus-border-width: 2px;--config-button-cta-focus-color: #ffffff;--config-button-cta-hover-background-color: #4ac295;--config-button-cta-hover-border-color: #4ac295;--config-button-cta-hover-border-width: 2px;--config-button-cta-hover-box-shadow: 0 0 0 transparent;--config-button-cta-hover-color: #ffffff;--config-button-cta-spinner-color: #fff;--config-button-cta-spinner-hover-color: #fff;--config-button-secondary-active-background-color: #6addb2;--config-button-secondary-active-border-color: #6addb2;--config-button-secondary-active-border-width: 2px;--config-button-secondary-active-box-shadow: 0 0 0 transparent;--config-button-secondary-active-color: #121c2d;--config-button-secondary-background-color: #6addb2;--config-button-secondary-border-color: #6addb2;--config-button-secondary-border-radius: 6px;--config-button-secondary-border-width: 2px;--config-button-secondary-box-shadow: 0 0 0 transparent;--config-button-secondary-color: #121d2c;--config-button-secondary-focus-background-color: #55d8a7ff;--config-button-secondary-focus-border-color: #55d8a7ff;--config-button-secondary-focus-border-width: 2px;--config-button-secondary-focus-color: #121d2c;--config-button-secondary-hover-background-color: #4ac295;--config-button-secondary-hover-border-color: #4ac295;--config-button-secondary-hover-border-width: 2px;--config-button-secondary-hover-box-shadow: 0 0 0 transparent;--config-button-secondary-hover-color: #121c2d;--config-button-secondary-spinner-color: #fff;--config-button-secondary-spinner-hover-color: #fff;--config-button-toggle-active-background-color: #43b187;--config-button-toggle-active-border-color: #52BD94;--config-button-toggle-active-color: #fff;--config-button-toggle-background-color: #F1FAF6;--config-button-toggle-border-color: #52BD94;--config-button-toggle-border-radius: 6px;--config-button-toggle-border-width: 2px;--config-button-toggle-box-shadow: 0 0 0 transparent;--config-button-toggle-color: #52BD94;--config-button-toggle-filled-background-color: #121c2dff;--config-button-toggle-filled-color: #fff;--config-button-toggle-filled-pseudo-color: #fff;--config-button-toggle-filled-spinner-color: #fff;--config-button-toggle-focus-border-color: #0b111bff;--config-button-toggle-hover-background-color: #dcf5ea;--config-button-toggle-hover-border-color: #dcf5ea;--config-button-toggle-hover-color: #52BD94;--config-button-toggle-on-active-background-color: #52BD94;--config-button-toggle-on-active-border-color: #52BD94;--config-button-toggle-on-active-color: #fff;--config-button-toggle-on-background-color: #52BD94;--config-button-toggle-on-border-color: #52BD94;--config-button-toggle-on-border-radius: 6px;--config-button-toggle-on-border-width: 2px;--config-button-toggle-on-box-shadow: 0 0 0 transparent;--config-button-toggle-on-color: #ffffff;--config-button-toggle-on-hover-background-color: #43b187;--config-button-toggle-on-hover-border-color: #43b187;--config-button-toggle-on-hover-color: #fff;--config-button-toggle-outline-background-color: #121c2dff;--config-button-toggle-outline-color: #121c2dff;--config-button-toggle-outline-pseudo-color: #121c2dff;--config-button-toggle-outline-spinner-color: #121c2dff;--config-content-type-article-color: #fff;--config-cookie-modal-background-color: rgba(60,60,60,.9);--config-cookie-modal-color: #fff;--config-create-topic-type-icon-color: #121c2dff;--config-cta-close-button-color: #a7aeb5;--config-cta-icon-background-color: #121c2dff;--config-cta-icon-check: #fff;--config-editor-comment-toolbar-background-color: #fff;--config-editor-comment-toolbar-button-color: #121c2dff;--config-editor-comment-toolbar-button-hover-color: #121c2dff;--config-footer-background-color: #121c2dff;--config-footer-color: #fff;--config-header-color: #121c2dff;--config-header-color-inverted: #f5f5f5;--config-hero-background-position: top left;--config-hero-color: #121c2dff;--config-hero-font-weight: bold;--config-hero-stats-background-color: #fff;--config-hero-stats-counter-font-weight: bold;--config-hero-text-shadow: none;--config-input-focus-color: #121c2dff;--config-link-base-color: #121c2dff;--config-link-base-hover-color: #121c2dff;--config-link-hover-decoration: none;--config-main-navigation-background-color: #ffffff;--config-main-navigation-border-bottom-color: transparent;--config-main-navigation-border-top-color: transparent;--config-main-navigation-dropdown-background-color: #fff;--config-main-navigation-dropdown-color: #2b3346;--config-main-navigation-dropdown-font-weight: normal;--config-main-navigation-nav-color: #121c2d;--config-main-navigation-nav-font-weight: normal;--config-main-navigation-nav-link-color: #121c2d;--config-main-navigation-search-placeholder-color: #394762ff;--config-mention-selector-hover-selected-color: #fff;--config-meta-link-font-weight: normal;--config-meta-link-hover-color: #121c2dff;--config-meta-text-color: #394762ff;--config-notification-widget-background-color: #6addb2ff;--config-notification-widget-color: #ffffffff;--config-pagination-active-page-color: #121c2dff;--config-paging-item-hover-color: #121c2dff;--config-pill-color: #fff;--config-powered-by-insided-display: visible;--config-profile-user-statistics-background-color: #fff;--config-sharpen-fonts: true;--config-sidebar-widget-color: #121c2dff;--config-sidebar-widget-font-family: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config-sidebar-widget-font-weight: 600;--config-ssi-header-height: auto;--config-ssi-header-mobile-height: auto;--config-subcategory-hero-color: #ffffffff;--config-tag-modify-link-color: #121c2dff;--config-tag-pill-background-color: #f8f8f8;--config-tag-pill-hover-background-color: #9ea8b9ff;--config-tag-pill-hover-border-color: #121c2dff;--config-tag-pill-hover-color: #121c2dff;--config-thread-list-best-answer-background-color: #52bd940d;--config-thread-list-best-answer-border-color: #52bd94ff;--config-thread-list-mod-break-background: #121c2d0d;--config-thread-list-mod-break-border-color: #121c2dff;--config-thread-list-sticky-topic-background: #121c2df2;--config-thread-list-sticky-topic-border-color: #121c2dff;--config-thread-list-sticky-topic-flag-color: #121c2dff;--config-thread-list-topic-button-subscribe-border-width: 1px;--config-thread-list-topic-title-font-weight: bold;--config-thread-pill-answer-background-color: #52bd94ff;--config-thread-pill-author-background-color: #121c2dff;--config-thread-pill-author-color: #fff;--config-thread-pill-question-background-color: #6addb2ff;--config-thread-pill-question-color: #fff;--config-thread-pill-sticky-background-color: #121c2dff;--config-thread-pill-sticky-color: #fff;--config-topic-page-answered-field-icon-color: #52bd94ff;--config-topic-page-answered-field-link-color: #121c2dff;--config-topic-page-header-font-weight: 600;--config-topic-page-post-actions-active: #121c2dff;--config-topic-page-post-actions-icon-color: #a7aeb5;--config-topic-page-quote-border-color: #cacdd8ff;--config-topic-question-color: #6addb2ff;--config-widget-box-shadow: 0 2px 4px 0 rgba(0,0,0,0.08);--config-widget-cta-background-color: #f7f8fdff;--config-widget-cta-color: #121c2dff;--config-widget-tabs-font-weight: normal;--config-widget-tabs-forum-list-header-color: #121c2dff;--config-widget-tabs-forum-list-header-hover-color: #121c2dff;--config-card-border-radius: 6px;--config-card-border-width: 1px;--config-card-background-color: #ffffff;--config-card-title-color: #121C2D;--config-card-text-color: #121C2D;--config-card-border-color: #cacdd8ff;--config-card-hover-background-color: #ffffff;--config-card-hover-title-color: #121c2dff;--config-card-hover-text-color: #121C2D;--config-card-hover-border-color: #121c2d;--config-card-hover-shadow: 15px, 20px;--config-card-active-background-color: #ffffff;--config-card-active-title-color: #121C2D;--config-card-active-text-color: #121C2D;--config-sidebar-background-color: transparent;--config-sidebar-border-color: transparent;--config-sidebar-border-radius: 3px;--config-sidebar-border-width: 1px;--config-sidebar-shadow: 0 0 0 transparent;--config-sidebar-widget-username-color: #121c2dff;--config-username-hover-color: #121c2dff;--config-username-hover-decoration: none;--config-content-type-survey-background-color: #322c75;--config-content-type-survey-color: #fff;--config-checkbox-checked-color: #322c75;--config-content-type-article-background-color: #322c75;--config-main-navigation-dropdown-hover-color: #322c75;--config-meta-icon-color: #a7aeb5;--config-tag-pill-border-color: #e3e4ec;--config-tag-pill-color: #2b3346;--config-username-color: #322c75;--config-widget-tabs-active-border-color: #322c75;--config-widgets-action-link-color: #322c75;--config-button-border-width: 2px;--config-button-border-radius: 6px;--config-button-cta-hover-border-radius: 6px;--config-button-cta-active-border-radius: 6px;--config-button-secondary-hover-border-radius: 6px;--config-button-secondary-active-border-radius: 6px;--config-button-toggle-hover-border-radius: 6px;--config-button-toggle-active-border-radius: 6px;--config-button-toggle-on-hover-border-radius: 6px;--config-button-toggle-on-active-border-radius: 6px;--config-button-cancel-hover-border-radius: 6px;--config-button-cancel-active-border-radius: 6px;--config-button-toggle-hover-border-width: 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Coursework and certifications can be accessed for free by logging in with your Segment account.<\/p><p>\u00a0<\/p><p>Become a Segment expert and get certified!<\/p><ul><li><a href=\"https:\/\/university.segment.com\/path\/implementationcertification?_gl=1*1kppfcb*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Implementation Certification<\/span><\/a><\/li>\t<li><a href=\"https:\/\/university.segment.com\/segment-certified-marketer-exam?_gl=1*1ma0pp1*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Marketer Certification<\/span><\/a><\/li><\/ul><p>\u00a0<\/p><p>Not sure where to start? Browse the\u00a0<a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog\"><span style=\"color:#1abc9c;\">course catalog<\/span><\/a>\u00a0or check out <a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog#role_technical\"><span style=\"color:#1abc9c;\">courses suggested for technical users<\/span><\/a> in Segment.<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><p><strong>Wanting to learn more about a specific area of Segment? <a href=\"https:\/\/community.segment.com\/topic\/new\"><span style=\"color:#1abc9c;\">Start a Discussion<\/span><\/a> and let us know what course you would like to see!<\/strong><\/p><\/div><\/section>","id":343,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/07462d38-15c0-447e-bc39-2aa1f6f7c136_thumb.png","label":"News","replyCount":0,"views":133,"post":{"id":619,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>All\u00a0Segment certifications are now free for Segment customers<\/h2><p>\u00a0<\/p><p>Segment University provides learning and insights\u00a0ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account.<\/p><p>\u00a0<\/p><p>Become a Segment expert and get certified!<\/p><ul><li><a href=\"https:\/\/university.segment.com\/path\/implementationcertification?_gl=1*1kppfcb*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Implementation Certification<\/span><\/a><\/li>\t<li><a href=\"https:\/\/university.segment.com\/segment-certified-marketer-exam?_gl=1*1ma0pp1*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Marketer Certification<\/span><\/a><\/li><\/ul><p>\u00a0<\/p><p>Not sure where to start? Browse the\u00a0<a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog\"><span style=\"color:#1abc9c;\">course catalog<\/span><\/a>\u00a0or check out <a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog#role_technical\"><span style=\"color:#1abc9c;\">courses suggested for technical users<\/span><\/a> in Segment.<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><p><strong>Wanting to learn more about a specific area of Segment? <a href=\"https:\/\/community.segment.com\/topic\/new\"><span style=\"color:#1abc9c;\">Start a Discussion<\/span><\/a> and let us know what course you would like to see!<\/strong><\/p><\/div><\/section>","url":"\/news-updates-68\/segment-university-free-courses-certifications-343?postid=619#post619","creationDate":"2024-10-24T23:51:30+0000","relativeCreationDate":"30 days ago"},"contentType":"article","type":0,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},"config":{"selectedTopic":{"url":"https:\/\/community.segment.com\/news-updates-68\/segment-university-free-courses-certifications-343","title":"Segment University: FREE Courses & Certifications","description":"<h2>All\u00a0Segment certifications are now free for Segment customers<\/h2><p>\u00a0<\/p><p>Segment University provides learning and insights\u00a0ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account.<\/p><p>\u00a0<\/p><p>Become a Segment expert and get certified!<\/p><ul><li><a href=\"https:\/\/university.segment.com\/path\/implementationcertification?_gl=1*1kppfcb*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Implementation Certification<\/span><\/a><\/li>\t<li><a href=\"https:\/\/university.segment.com\/segment-certified-marketer-exam?_gl=1*1ma0pp1*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Marketer Certification<\/span><\/a><\/li><\/ul><p>\u00a0<\/p><p>Not sure where to start? Browse the\u00a0<a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog\"><span style=\"color:#1abc9c;\">course catalog<\/span><\/a>\u00a0or check out <a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog#role_technical\"><span style=\"color:#1abc9c;\">courses suggested for technical users<\/span><\/a> in Segment.<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><p><strong>Wanting to learn more about a specific area of Segment? <a href=\"https:\/\/community.segment.com\/topic\/new\"><span style=\"color:#1abc9c;\">Start a Discussion<\/span><\/a> and let us know what course you would like to see!<\/strong><\/p><\/div><\/section>","id":343,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/07462d38-15c0-447e-bc39-2aa1f6f7c136_thumb.png","label":"News","replyCount":0,"views":133,"post":{"id":619,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>All\u00a0Segment certifications are now free for Segment customers<\/h2><p>\u00a0<\/p><p>Segment University provides learning and insights\u00a0ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account.<\/p><p>\u00a0<\/p><p>Become a Segment expert and get certified!<\/p><ul><li><a href=\"https:\/\/university.segment.com\/path\/implementationcertification?_gl=1*1kppfcb*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Implementation Certification<\/span><\/a><\/li>\t<li><a href=\"https:\/\/university.segment.com\/segment-certified-marketer-exam?_gl=1*1ma0pp1*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Marketer Certification<\/span><\/a><\/li><\/ul><p>\u00a0<\/p><p>Not sure where to start? Browse the\u00a0<a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog\"><span style=\"color:#1abc9c;\">course catalog<\/span><\/a>\u00a0or check out <a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog#role_technical\"><span style=\"color:#1abc9c;\">courses suggested for technical users<\/span><\/a> in Segment.<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><p><strong>Wanting to learn more about a specific area of Segment? <a href=\"https:\/\/community.segment.com\/topic\/new\"><span style=\"color:#1abc9c;\">Start a Discussion<\/span><\/a> and let us know what course you would like to see!<\/strong><\/p><\/div><\/section>","url":"\/news-updates-68\/segment-university-free-courses-certifications-343?postid=619#post619","creationDate":"2024-10-24T23:51:30+0000","relativeCreationDate":"30 days ago"},"contentType":"article","type":0,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false}},"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}}}"><section class="topic_banner qa-topic_banner-container homepage-widget-wrapper homepage-widget-wrapper--no-spacing"><div class="sitewidth"><div class="col"><div class="topic-banner_wrapper featuredBanner"><a class="banner-notification_url" aria-labelledby="banner-data" href="https://community.segment.com/news-updates-68/segment-university-free-courses-certifications-343"></a><div id="banner-data" class="box banner-notification notification"><div class="box__content box__pad"><p class="notification-title"><span class="notification-link">Segment University: FREE Courses & Certifications</span></p><span class="thread-meta-item"><div class="avatar avatar avatar--S" style="float: none;"><div class="profilepicture qa-profile-picture"><a 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data-props="{"config":{"topics":[{"id":410,"type":"article"}],"firstTopicsNumber":1,"buttonLabel":"","buttonURL":"","subtitle":"","backgroundColor":"","selectedCardsPerRow":3,"title":"News","backgroundColorDisplay":"config--main-color-brand-secondary","enablePicker":false,"hideSpacingWithUpperWidget":false,"paddingToTopAndBottom":true,"activeSection":"Style","selectedWidgetPersonalisationOption":"","selectedWidgetPersonalisationOptionName":"All roles"},"featuredTopics":[{"url":"https:\/\/community.segment.com\/news-updates-68\/nominate-your-company-for-our-first-ever-customer-awards-410","title":"Nominate your Company for our First Ever Customer Awards","description":"<p>We\u2019re currently accepting nominations (through December 6th) for our Excellence in Engagement Awards and want to hear from you!<\/p><ul><li><strong>Excellence in Data and AI<\/strong>\u00a0- Are you leveraging data and AI to create impactful customer interactions?<\/li>\t<li><strong>Excellence in Communication<\/strong>\u00a0- Have you perfected the ability to connect with your customers through their preferred channels<\/li>\t<li><strong>Excellence in Optimization<\/strong>\u00a0- Do you want to showcase how you've achieved operational efficiency for your customer-facing teams?<\/li>\t<li><strong>Excellence in Trust<\/strong>\u00a0- Are you a global organization that maintains rigorous standards for compliance, security, and data privacy?<\/li><\/ul><p>If any of these categories resonate with you, we invite you to\u00a0<strong><a href=\"https:\/\/www.twilio.com\/en-us\/lp\/excellence-in-engagement-awards\/excellence-in-engagement-awards-nomination\" rel=\"noopener noreferrer\"><span style=\"color:#1abc9c;\">submit your nomination<\/span><\/a><\/strong>. Unsure if you're the right person to submit the nomination? Please share with your leadership teams.<\/p><p>Overview and FAQs\u00a0<strong><a href=\"https:\/\/www.twilio.com\/en-us\/lp\/excellence-in-engagement-awards\" rel=\"noopener noreferrer\"><span style=\"color:#1abc9c;\">here<\/span><\/a><\/strong>.<\/p>","id":410,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/17ce1c56-1541-4ea3-85f7-d90c581481ab_thumb.png","label":"","replyCount":0,"views":5,"post":{"id":707,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<p>We\u2019re currently accepting nominations (through December 6th) for our Excellence in Engagement Awards and want to hear from you!<\/p><ul><li><strong>Excellence in Data and AI<\/strong>\u00a0- Are you leveraging data and AI to create impactful customer interactions?<\/li>\t<li><strong>Excellence in Communication<\/strong>\u00a0- Have you perfected the ability to connect with your customers through their preferred channels<\/li>\t<li><strong>Excellence in Optimization<\/strong>\u00a0- Do you want to showcase how you've achieved operational efficiency for your customer-facing teams?<\/li>\t<li><strong>Excellence in Trust<\/strong>\u00a0- Are you a global organization that maintains rigorous standards for compliance, security, and data privacy?<\/li><\/ul><p>If any of these categories resonate with you, we invite you to\u00a0<strong><a href=\"https:\/\/www.twilio.com\/en-us\/lp\/excellence-in-engagement-awards\/excellence-in-engagement-awards-nomination\" rel=\"noopener noreferrer\"><span style=\"color:#1abc9c;\">submit your nomination<\/span><\/a><\/strong>. 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Australia\/Lindeman","offset":"+10:00","value":"Australia\/Lindeman"},{"title":"(UTC + 11:00) Australia\/Lord_Howe","offset":"+11:00","value":"Australia\/Lord_Howe"},{"title":"(UTC + 11:00) Australia\/Melbourne","offset":"+11:00","value":"Australia\/Melbourne"},{"title":"(UTC + 08:00) Australia\/Perth","offset":"+08:00","value":"Australia\/Perth"},{"title":"(UTC + 11:00) Australia\/Sydney","offset":"+11:00","value":"Australia\/Sydney"},{"title":"(UTC + 01:00) Europe\/Amsterdam","offset":"+01:00","value":"Europe\/Amsterdam"},{"title":"(UTC + 01:00) Europe\/Andorra","offset":"+01:00","value":"Europe\/Andorra"},{"title":"(UTC + 04:00) Europe\/Astrakhan","offset":"+04:00","value":"Europe\/Astrakhan"},{"title":"(UTC + 02:00) Europe\/Athens","offset":"+02:00","value":"Europe\/Athens"},{"title":"(UTC + 01:00) Europe\/Belgrade","offset":"+01:00","value":"Europe\/Belgrade"},{"title":"(UTC + 01:00) Europe\/Berlin","offset":"+01:00","value":"Europe\/Berlin"},{"title":"(UTC + 01:00) Europe\/Bratislava","offset":"+01:00","value":"Europe\/Bratislava"},{"title":"(UTC + 01:00) Europe\/Brussels","offset":"+01:00","value":"Europe\/Brussels"},{"title":"(UTC + 02:00) Europe\/Bucharest","offset":"+02:00","value":"Europe\/Bucharest"},{"title":"(UTC + 01:00) Europe\/Budapest","offset":"+01:00","value":"Europe\/Budapest"},{"title":"(UTC + 01:00) Europe\/Busingen","offset":"+01:00","value":"Europe\/Busingen"},{"title":"(UTC + 02:00) Europe\/Chisinau","offset":"+02:00","value":"Europe\/Chisinau"},{"title":"(UTC + 01:00) Europe\/Copenhagen","offset":"+01:00","value":"Europe\/Copenhagen"},{"title":"(UTC - 00:00) Europe\/Dublin","offset":"-00:00","value":"Europe\/Dublin"},{"title":"(UTC + 01:00) Europe\/Gibraltar","offset":"+01:00","value":"Europe\/Gibraltar"},{"title":"(UTC - 00:00) Europe\/Guernsey","offset":"-00:00","value":"Europe\/Guernsey"},{"title":"(UTC + 02:00) Europe\/Helsinki","offset":"+02:00","value":"Europe\/Helsinki"},{"title":"(UTC - 00:00) Europe\/Isle_of_Man","offset":"-00:00","value":"Europe\/Isle_of_Man"},{"title":"(UTC + 03:00) Europe\/Istanbul","offset":"+03:00","value":"Europe\/Istanbul"},{"title":"(UTC - 00:00) Europe\/Jersey","offset":"-00:00","value":"Europe\/Jersey"},{"title":"(UTC + 02:00) Europe\/Kaliningrad","offset":"+02:00","value":"Europe\/Kaliningrad"},{"title":"(UTC + 02:00) Europe\/Kiev","offset":"+02:00","value":"Europe\/Kiev"},{"title":"(UTC + 03:00) Europe\/Kirov","offset":"+03:00","value":"Europe\/Kirov"},{"title":"(UTC - 00:00) Europe\/Lisbon","offset":"-00:00","value":"Europe\/Lisbon"},{"title":"(UTC + 01:00) Europe\/Ljubljana","offset":"+01:00","value":"Europe\/Ljubljana"},{"title":"(UTC - 00:00) Europe\/London","offset":"-00:00","value":"Europe\/London"},{"title":"(UTC + 01:00) Europe\/Luxembourg","offset":"+01:00","value":"Europe\/Luxembourg"},{"title":"(UTC + 01:00) Europe\/Madrid","offset":"+01:00","value":"Europe\/Madrid"},{"title":"(UTC + 01:00) Europe\/Malta","offset":"+01:00","value":"Europe\/Malta"},{"title":"(UTC + 02:00) Europe\/Mariehamn","offset":"+02:00","value":"Europe\/Mariehamn"},{"title":"(UTC + 03:00) Europe\/Minsk","offset":"+03:00","value":"Europe\/Minsk"},{"title":"(UTC + 01:00) Europe\/Monaco","offset":"+01:00","value":"Europe\/Monaco"},{"title":"(UTC + 03:00) Europe\/Moscow","offset":"+03:00","value":"Europe\/Moscow"},{"title":"(UTC + 01:00) Europe\/Oslo","offset":"+01:00","value":"Europe\/Oslo"},{"title":"(UTC + 01:00) Europe\/Paris","offset":"+01:00","value":"Europe\/Paris"},{"title":"(UTC + 01:00) Europe\/Podgorica","offset":"+01:00","value":"Europe\/Podgorica"},{"title":"(UTC + 01:00) Europe\/Prague","offset":"+01:00","value":"Europe\/Prague"},{"title":"(UTC + 02:00) Europe\/Riga","offset":"+02:00","value":"Europe\/Riga"},{"title":"(UTC + 01:00) Europe\/Rome","offset":"+01:00","value":"Europe\/Rome"},{"title":"(UTC + 04:00) Europe\/Samara","offset":"+04:00","value":"Europe\/Samara"},{"title":"(UTC + 01:00) Europe\/San_Marino","offset":"+01:00","value":"Europe\/San_Marino"},{"title":"(UTC + 01:00) Europe\/Sarajevo","offset":"+01:00","value":"Europe\/Sarajevo"},{"title":"(UTC + 04:00) Europe\/Saratov","offset":"+04:00","value":"Europe\/Saratov"},{"title":"(UTC + 03:00) Europe\/Simferopol","offset":"+03:00","value":"Europe\/Simferopol"},{"title":"(UTC + 01:00) Europe\/Skopje","offset":"+01:00","value":"Europe\/Skopje"},{"title":"(UTC + 02:00) Europe\/Sofia","offset":"+02:00","value":"Europe\/Sofia"},{"title":"(UTC + 01:00) Europe\/Stockholm","offset":"+01:00","value":"Europe\/Stockholm"},{"title":"(UTC + 02:00) Europe\/Tallinn","offset":"+02:00","value":"Europe\/Tallinn"},{"title":"(UTC + 01:00) Europe\/Tirane","offset":"+01:00","value":"Europe\/Tirane"},{"title":"(UTC + 04:00) Europe\/Ulyanovsk","offset":"+04:00","value":"Europe\/Ulyanovsk"},{"title":"(UTC + 02:00) Europe\/Uzhgorod","offset":"+02:00","value":"Europe\/Uzhgorod"},{"title":"(UTC + 01:00) Europe\/Vaduz","offset":"+01:00","value":"Europe\/Vaduz"},{"title":"(UTC + 01:00) Europe\/Vatican","offset":"+01:00","value":"Europe\/Vatican"},{"title":"(UTC + 01:00) Europe\/Vienna","offset":"+01:00","value":"Europe\/Vienna"},{"title":"(UTC + 02:00) Europe\/Vilnius","offset":"+02:00","value":"Europe\/Vilnius"},{"title":"(UTC + 03:00) Europe\/Volgograd","offset":"+03:00","value":"Europe\/Volgograd"},{"title":"(UTC + 01:00) Europe\/Warsaw","offset":"+01:00","value":"Europe\/Warsaw"},{"title":"(UTC + 01:00) Europe\/Zagreb","offset":"+01:00","value":"Europe\/Zagreb"},{"title":"(UTC + 02:00) Europe\/Zaporozhye","offset":"+02:00","value":"Europe\/Zaporozhye"},{"title":"(UTC + 01:00) Europe\/Zurich","offset":"+01:00","value":"Europe\/Zurich"},{"title":"(UTC + 03:00) Indian\/Antananarivo","offset":"+03:00","value":"Indian\/Antananarivo"},{"title":"(UTC + 06:00) Indian\/Chagos","offset":"+06:00","value":"Indian\/Chagos"},{"title":"(UTC + 07:00) Indian\/Christmas","offset":"+07:00","value":"Indian\/Christmas"},{"title":"(UTC + 06:30) Indian\/Cocos","offset":"+06:30","value":"Indian\/Cocos"},{"title":"(UTC + 03:00) Indian\/Comoro","offset":"+03:00","value":"Indian\/Comoro"},{"title":"(UTC + 05:00) Indian\/Kerguelen","offset":"+05:00","value":"Indian\/Kerguelen"},{"title":"(UTC + 04:00) Indian\/Mahe","offset":"+04:00","value":"Indian\/Mahe"},{"title":"(UTC + 05:00) Indian\/Maldives","offset":"+05:00","value":"Indian\/Maldives"},{"title":"(UTC + 04:00) Indian\/Mauritius","offset":"+04:00","value":"Indian\/Mauritius"},{"title":"(UTC + 03:00) Indian\/Mayotte","offset":"+03:00","value":"Indian\/Mayotte"},{"title":"(UTC + 04:00) Indian\/Reunion","offset":"+04:00","value":"Indian\/Reunion"},{"title":"(UTC + 13:00) Pacific\/Apia","offset":"+13:00","value":"Pacific\/Apia"},{"title":"(UTC + 13:00) Pacific\/Auckland","offset":"+13:00","value":"Pacific\/Auckland"},{"title":"(UTC + 11:00) Pacific\/Bougainville","offset":"+11:00","value":"Pacific\/Bougainville"},{"title":"(UTC + 13:45) Pacific\/Chatham","offset":"+13:45","value":"Pacific\/Chatham"},{"title":"(UTC + 10:00) Pacific\/Chuuk","offset":"+10:00","value":"Pacific\/Chuuk"},{"title":"(UTC - 05:00) Pacific\/Easter","offset":"-05:00","value":"Pacific\/Easter"},{"title":"(UTC + 11:00) Pacific\/Efate","offset":"+11:00","value":"Pacific\/Efate"},{"title":"(UTC + 13:00) Pacific\/Fakaofo","offset":"+13:00","value":"Pacific\/Fakaofo"},{"title":"(UTC + 13:00) Pacific\/Fiji","offset":"+13:00","value":"Pacific\/Fiji"},{"title":"(UTC + 12:00) Pacific\/Funafuti","offset":"+12:00","value":"Pacific\/Funafuti"},{"title":"(UTC - 06:00) Pacific\/Galapagos","offset":"-06:00","value":"Pacific\/Galapagos"},{"title":"(UTC - 09:00) Pacific\/Gambier","offset":"-09:00","value":"Pacific\/Gambier"},{"title":"(UTC + 11:00) Pacific\/Guadalcanal","offset":"+11:00","value":"Pacific\/Guadalcanal"},{"title":"(UTC + 10:00) Pacific\/Guam","offset":"+10:00","value":"Pacific\/Guam"},{"title":"(UTC - 10:00) Pacific\/Honolulu","offset":"-10:00","value":"Pacific\/Honolulu"},{"title":"(UTC + 13:00) Pacific\/Kanton","offset":"+13:00","value":"Pacific\/Kanton"},{"title":"(UTC + 14:00) Pacific\/Kiritimati","offset":"+14:00","value":"Pacific\/Kiritimati"},{"title":"(UTC + 11:00) Pacific\/Kosrae","offset":"+11:00","value":"Pacific\/Kosrae"},{"title":"(UTC + 12:00) Pacific\/Kwajalein","offset":"+12:00","value":"Pacific\/Kwajalein"},{"title":"(UTC + 12:00) Pacific\/Majuro","offset":"+12:00","value":"Pacific\/Majuro"},{"title":"(UTC - 09:30) Pacific\/Marquesas","offset":"-09:30","value":"Pacific\/Marquesas"},{"title":"(UTC - 11:00) Pacific\/Midway","offset":"-11:00","value":"Pacific\/Midway"},{"title":"(UTC + 12:00) Pacific\/Nauru","offset":"+12:00","value":"Pacific\/Nauru"},{"title":"(UTC - 11:00) Pacific\/Niue","offset":"-11:00","value":"Pacific\/Niue"},{"title":"(UTC + 12:00) Pacific\/Norfolk","offset":"+12:00","value":"Pacific\/Norfolk"},{"title":"(UTC + 11:00) Pacific\/Noumea","offset":"+11:00","value":"Pacific\/Noumea"},{"title":"(UTC - 11:00) Pacific\/Pago_Pago","offset":"-11:00","value":"Pacific\/Pago_Pago"},{"title":"(UTC + 09:00) Pacific\/Palau","offset":"+09:00","value":"Pacific\/Palau"},{"title":"(UTC - 08:00) Pacific\/Pitcairn","offset":"-08:00","value":"Pacific\/Pitcairn"},{"title":"(UTC + 11:00) Pacific\/Pohnpei","offset":"+11:00","value":"Pacific\/Pohnpei"},{"title":"(UTC + 10:00) Pacific\/Port_Moresby","offset":"+10:00","value":"Pacific\/Port_Moresby"},{"title":"(UTC - 10:00) Pacific\/Rarotonga","offset":"-10:00","value":"Pacific\/Rarotonga"},{"title":"(UTC + 10:00) Pacific\/Saipan","offset":"+10:00","value":"Pacific\/Saipan"},{"title":"(UTC - 10:00) Pacific\/Tahiti","offset":"-10:00","value":"Pacific\/Tahiti"},{"title":"(UTC + 12:00) Pacific\/Tarawa","offset":"+12:00","value":"Pacific\/Tarawa"},{"title":"(UTC + 13:00) Pacific\/Tongatapu","offset":"+13:00","value":"Pacific\/Tongatapu"},{"title":"(UTC + 12:00) Pacific\/Wake","offset":"+12:00","value":"Pacific\/Wake"},{"title":"(UTC + 12:00) Pacific\/Wallis","offset":"+12:00","value":"Pacific\/Wallis"},{"title":"(UTC - 00:00) UTC","offset":"-00:00","value":"UTC"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="featured-topics qa-featured-topics-container homepage-widget-wrapper widget-container-spacing" style="background-color: var(--config--main-color-brand-secondary);"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading featured-topics__heading">News</h3><h3 class="widget__heading"></h3><div class="horizontally-scrollable featured-topics__list--no-slider featured-topics__list" data-bounded-context="Navigation" data-entity="featured-topics"><article class="featured-topic featured-topic--featured-image featured-topic--full-width" style="--cards-per-row: 3"><a href="https://community.segment.com/news-updates-68/nominate-your-company-for-our-first-ever-customer-awards-410" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Nominate your Company for our First Ever Customer Awards" aria-label="Nominate your Company for our First Ever Customer Awards"></a></article></div></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-9" data-idx="9"> <div class="widget-placeholder"> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-10" data-idx="10"> <div class="widget-placeholder"> </div> </div> <div class="widget-container 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Currently, the\u00a0<code>groupId<\/code>\u00a0is set to\u00a0<code>customer_name<\/code>\u00a0(e.g., \"CUSTOMERNAME\"), which is a recognized unique identifier in our business. However, the new destination requires the\u00a0<code>groupId<\/code>\u00a0to be\u00a0<code>customer_key<\/code>, a different unique identifier that maps 1:1 with\u00a0<code>customer_name<\/code>\u00a0but is represented as a string like \"c9r0239nfoe\".<\/p><p>The issue is that we also use Mixpanel and Intercom as destinations, both of which receive data from our existing Segment API calls. I\u2019m trying to understand:<\/p><ol><li>What impact will changing the\u00a0<code>groupId<\/code>\u00a0upstream have on these existing destinations?<\/li>\t<li>Will the data in Mixpanel or Intercom become fragmented (e.g., old data linked to\u00a0<code>customer_name<\/code>\u00a0and new data linked to\u00a0<code>customer_key<\/code>)?<\/li>\t<li>Are there best practices for managing such a transition to ensure data consistency across all destinations?<\/li><\/ol><p>If anyone has experience with this or similar scenarios, I\u2019d greatly appreciate your advice! Thanks in advance. \ud83d\ude0a<\/p>","id":469,"featuredImage":"","label":"","replyCount":1,"views":9,"post":{"id":767,"author":{"id":693,"url":"\/members\/triptease-admin-693","name":"Triptease Admin","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<p>Hi everyone,<\/p><p>We're integrating a new destination into Segment that requires us to change the\u00a0<code>groupId<\/code>\u00a0in our\u00a0<code>Group<\/code>\u00a0API calls. Currently, the\u00a0<code>groupId<\/code>\u00a0is set to\u00a0<code>customer_name<\/code>\u00a0(e.g., \"CUSTOMERNAME\"), which is a recognized unique identifier in our business. However, the new destination requires the\u00a0<code>groupId<\/code>\u00a0to be\u00a0<code>customer_key<\/code>, a different unique identifier that maps 1:1 with\u00a0<code>customer_name<\/code>\u00a0but is represented as a string like \"c9r0239nfoe\".<\/p><p>The issue is that we also use Mixpanel and Intercom as destinations, both of which receive data from our existing Segment API calls. I\u2019m trying to understand:<\/p><ol><li>What impact will changing the\u00a0<code>groupId<\/code>\u00a0upstream have on these existing destinations?<\/li>\t<li>Will the data in Mixpanel or Intercom become fragmented (e.g., old data linked to\u00a0<code>customer_name<\/code>\u00a0and new data linked to\u00a0<code>customer_key<\/code>)?<\/li>\t<li>Are there best practices for managing such a transition to ensure data consistency across all destinations?<\/li><\/ol><p>If anyone has experience with this or similar scenarios, I\u2019d greatly appreciate your advice! Thanks in advance. \ud83d\ude0a<\/p>","url":"\/product-q-a-66\/impact-of-changing-groupid-on-existing-segment-destinations-mixpanel-intercom-469?postid=767#post767","creationDate":"2024-11-22T11:40:37+0000","relativeCreationDate":"2 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/product-q-a-66\/events-and-general-information-390","title":"Events and general information","description":"<p>Is there a way to access the \"event\" history of each user and not just the last 14 days? Is it also possible to see a list with the options of my events, even those that are inactive?<\/p>","id":390,"featuredImage":"","label":"","replyCount":3,"views":16,"post":{"id":682,"author":{"id":683,"url":"\/members\/david-alejandro-flores-ihuit-683","name":"David Alejandro Flores Ihuit","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<p>Is there a way to access the \"event\" history of each user and not just the last 14 days? Is it also possible to see a list with the options of my events, even those that are inactive?<\/p>","url":"\/product-q-a-66\/events-and-general-information-390?postid=682#post682","creationDate":"2024-11-14T15:18:33+0000","relativeCreationDate":"10 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/discussion-83\/a-recipe-for-fast-tracing-your-loyalty-program-405","title":"A recipe for fast-tracing your loyalty program","description":"<h2><strong>Interested in building better loyalty flows within Segment?<\/strong><br \/>\u00a0<\/h2><p>I\u2019ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work.\u00a0<br \/><br \/>Here are some nuggets I found:<\/p><ul><li>Using <strong>Segment\u2019s computed traits<\/strong> to enrich member profiles with specific behavioral data like\u00a0how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments.\u00a0<\/li>\t<li>Using <strong>Insert Functions<\/strong> to set up specific triggers that\u00a0automatically reward members \u2013 like sending them a reward coupon from Voucherify when they hit a loyalty milestone.\u00a0<\/li><\/ul><p>I\u2019d love to hear other stories from the Community on specific Segment\u2019s features that helped you build better loyalty journeys!<\/p><p>If you want to full scoop, here\u2019s the recipe with some loyalty flows described in more detail:\u00a0<a href=\"https:\/\/segment.com\/recipes\/fast-track-loyalty-program-voucherify-twilio-segment\/\" rel=\"noreferrer noopener nofollow ugc\">https:\/\/segment.com\/recipes\/fast-track-loyalty-program-voucherify-twilio-segment\/<\/a><br \/>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/30190610-7f98-4502-88c9-8c0aa8e7aa45.png\" \/><\/figure><p>\u00a0<\/p>","id":405,"featuredImage":"","label":"","replyCount":0,"views":8,"post":{"id":702,"author":{"id":501,"url":"\/members\/julia-gaj-501","name":"Julia Gaj","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<h2><strong>Interested in building better loyalty flows within Segment?<\/strong><br \/>\u00a0<\/h2><p>I\u2019ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work.\u00a0<br \/><br \/>Here are some nuggets I found:<\/p><ul><li>Using <strong>Segment\u2019s computed traits<\/strong> to enrich member profiles with specific behavioral data like\u00a0how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments.\u00a0<\/li>\t<li>Using <strong>Insert Functions<\/strong> to set up specific triggers that\u00a0automatically reward members \u2013 like sending them a reward coupon from Voucherify when they hit a loyalty milestone.\u00a0<\/li><\/ul><p>I\u2019d love to hear other stories from the Community on specific Segment\u2019s features that helped you build better loyalty journeys!<\/p><p>If you want to full scoop, here\u2019s the recipe with some loyalty flows described in more detail:\u00a0<a href=\"https:\/\/segment.com\/recipes\/fast-track-loyalty-program-voucherify-twilio-segment\/\" rel=\"noreferrer noopener nofollow ugc\">https:\/\/segment.com\/recipes\/fast-track-loyalty-program-voucherify-twilio-segment\/<\/a><br \/>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/30190610-7f98-4502-88c9-8c0aa8e7aa45.png\" \/><\/figure><p>\u00a0<\/p>","url":"\/discussion-83\/a-recipe-for-fast-tracing-your-loyalty-program-405?postid=702#post702","creationDate":"2024-11-19T12:23:01+0000","relativeCreationDate":"5 days ago"},"contentType":"discussion","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/product-q-a-66\/send-user-activity-to-ga4-google-ads-through-segment-348","title":"Send User Activity to GA4\/Google Ads through Segment","description":"<p>We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription.<br \/>\u00a0<\/p><p>User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?<\/p><p><br \/>We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.<br \/><br \/>We need some help to make this work.<\/p>","id":348,"featuredImage":"","label":"","replyCount":3,"views":48,"post":{"id":631,"author":{"id":663,"url":"\/members\/dan-huru-663","name":"Dan Huru","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<p>We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription.<br \/>\u00a0<\/p><p>User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?<\/p><p><br \/>We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.<br \/><br \/>We need some help to make this work.<\/p>","url":"\/product-q-a-66\/send-user-activity-to-ga4-google-ads-through-segment-348?postid=631#post631","creationDate":"2024-10-30T11:26:59+0000","relativeCreationDate":"25 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/product-q-a-66\/how-to-setup-reverseetl-for-identify-events-387","title":"How to setup reverseETL for identify events","description":"<p>I am using Big Query as a reverse ETL source and a webhook to dittofeed as the destination.<br \/>The issue I am facing is that I want to set the `type` property to be `identify` for the reverse etl records, but segment by default is setting them to be `track`.<br \/>Is there any way I can change the events for certain models be to be `identify`?<br \/><br \/>Thanks!<\/p>","id":387,"featuredImage":"","label":"","replyCount":1,"views":17,"post":{"id":678,"author":{"id":676,"url":"\/members\/kartikey-chauhan-676","name":"Kartikey Chauhan","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<p>I am using Big Query as a reverse ETL source and a webhook to dittofeed as the destination.<br \/>The issue I am facing is that I want to set the `type` property to be `identify` for the reverse etl records, but segment by default is setting them to be `track`.<br \/>Is there any way I can change the events for certain models be to be `identify`?<br \/><br \/>Thanks!<\/p>","url":"\/product-q-a-66\/how-to-setup-reverseetl-for-identify-events-387?postid=678#post678","creationDate":"2024-11-08T10:22:03+0000","relativeCreationDate":"16 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/discussion-83\/multiple-domains-309","title":"Multiple Domains","description":"<p>Hi,<br \/>I have 15 different content websites on different domains. If I visit first\u00a0domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.<br \/>I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution?<\/p><p>\u00a0<\/p><p>Thanks,<\/p>","id":309,"featuredImage":"","label":"","replyCount":4,"views":171,"post":{"id":569,"author":{"id":618,"url":"\/members\/khalid-mahmood-618","name":"Khalid Mahmood","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<p>Hi,<br \/>I have 15 different content websites on different domains. If I visit first\u00a0domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.<br \/>I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution?<\/p><p>\u00a0<\/p><p>Thanks,<\/p>","url":"\/discussion-83\/multiple-domains-309?postid=569#post569","creationDate":"2024-09-05T01:10:57+0000","relativeCreationDate":"2 months ago"},"contentType":"discussion","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"config":{"maxNumberOfItems":6,"buttonLabel":"","buttonURL":"","subtitle":"","backgroundColor":"#f7f8fd","selectedSortType":"lastActivityAt","title":"What's Everyone Talking About?","backgroundColorDisplay":"solid_color","enablePicker":false,"hideSpacingWithUpperWidget":true,"paddingToTopAndBottom":true,"activeSection":"Content","categories":[],"selectedContentTypes":["question","conversation"],"showOnlyUnanswered":false,"publicTags":[],"createdInLastDays":30,"enablePublicationDateFilter":false,"selectedDisplayViewPreference":"Card","firstTopicsNumber":0,"selectedCardsPerRow":3},"allProductAreas":[{"id":"18","name":"Addon"},{"id":"7","name":"API"},{"id":"11","name":"Beta"},{"id":"17","name":"Business"},{"id":"8","name":"Compliance"},{"id":"1","name":"Connections"},{"id":"5","name":"Destinations"},{"id":"14","name":"End of Life"},{"id":"13","name":"End of Sale"},{"id":"15","name":"Free"},{"id":"12","name":"General Availability"},{"id":"19","name":"Profiles"},{"id":"2","name":"Protocols"},{"id":"9","name":"Regional"},{"id":"6","name":"Sources"},{"id":"10","name":"Storage"},{"id":"16","name":"Team"},{"id":"4","name":"Twilio Engage"},{"id":"3","name":"Unify"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="dynamic-content qa-dynamic-content-container homepage-widget-wrapper widget-container-spacing homepage-widget-wrapper--no-spacing" style="background-color: #f7f8fd;"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading dynamic-content__heading">What's Everyone Talking About?</h3><h3 class="widget__heading"></h3><div class="horizontally-scrollable featured-topics__list" data-bounded-context="Navigation" data-entity="dynamic-content"><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/impact-of-changing-groupid-on-existing-segment-destinations-mixpanel-intercom-469" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Impact of Changing groupId on Existing Segment Destinations (Mixpanel & Intercom)" aria-label="Impact of Changing groupId on Existing Segment Destinations (Mixpanel & Intercom)"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/events-and-general-information-390" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Events and general information" aria-label="Events and general information"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/discussion-83/a-recipe-for-fast-tracing-your-loyalty-program-405" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="A recipe for fast-tracing your loyalty program" aria-label="A recipe for fast-tracing your loyalty program"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/send-user-activity-to-ga4-google-ads-through-segment-348" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Send User Activity to GA4/Google Ads through Segment" aria-label="Send User Activity to GA4/Google Ads through Segment"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/product-q-a-66/how-to-setup-reverseetl-for-identify-events-387" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="How to setup reverseETL for identify events" aria-label="How to setup reverseETL for identify events"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.segment.com/discussion-83/multiple-domains-309" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Multiple Domains" aria-label="Multiple Domains"></a></article></div></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-13" data-idx="13"> <div class="widget-placeholder"> <div data-preact="destination/modules/Navigation/widget-featured-topics/index.sync" class="" data-props="{"config":{"topics":[{"id":279,"type":"article"},{"id":288,"type":"article"},{"id":283,"type":"article"},{"id":282,"type":"article"},{"id":295,"type":"article"}],"firstTopicsNumber":0,"buttonLabel":"More Use Cases","buttonURL":"https:\/\/community.segment.com\/use-cases-library-89","subtitle":"Resources aligned to our top Use Cases","backgroundColor":"#ffffff","selectedCardsPerRow":"5","title":"Use Case Guides","backgroundColorDisplay":"config--main-color-brand-secondary","enablePicker":false,"hideSpacingWithUpperWidget":true,"paddingToTopAndBottom":true,"activeSection":"Style","selectedDisplayViewPreference":"Card","maxNumberOfItems":5,"selectedMobileLayout":"horizontallyScrollable"},"featuredTopics":[{"url":"https:\/\/community.segment.com\/personalize-first-conversion-91\/use-case-guide-mitigate-cart-abandonment-to-drive-conversions-279","title":"Use Case Guide: Mitigate cart abandonment to drive conversions","description":"<h2><span style=\"color:#222222;\">Set up a campaign\u00a0to track and mitigate cart abandonment so you can win back customers<\/span><\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase First-time Purchases<\/p><p><strong>Desired Outcome:<\/strong><span style=\"color:#121c2d;\">\u00a0<\/span><span style=\"color:#222222;\">Email campaigns targeting cart abandoners are proven as an effective way to increase purchase conversion rate to drive sales. Activating this use-case can increase revenue while empowering you to keep an eye on your purchase funnel drop-off points.<\/span><\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Sign Up or Log In to Segment<\/strong><\/span><\/p><p><span style=\"color:#000000;\">First, access the Segment platform by signing up or logging into your existing account.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Create a Source for Your Website <\/strong><\/span><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li><span style=\"color:#000000;\">In your Segment workspace, navigate to the Sources section.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click the Add Source button.<\/span><\/li>\t<li><span style=\"color:#000000;\">From the catalog of sources, select JavaScript (for websites)<\/span><\/li>\t<li><span style=\"color:#000000;\">Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/span><\/li>\t<li><span style=\"color:#000000;\">Optionally, add labels for organization.<\/span><\/li>\t<li><span style=\"color:#000000;\">Enter your website URL.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click Create Source button<\/span><\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><span style=\"color:#000000;\"><strong>Install the Segment Snippet<\/strong><\/span><\/p><p><span style=\"color:#000000;\">After creating your source, Segment will provide you with a JavaScript snippet.<\/span><\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">In order to build the funnels needed to measure cart abandonment, you'll need to track two key events: \u2018Order Completed\u2019 and 'Checkout Started' from your website source.<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Checkout Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that \u2018Checkout Started\u2019 and 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because these events allow you to tie a user to their actions and record traits about them. This can further be used for personalized messaging ( i.e. Hi {{first_name}}, your cart is waiting for you).\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Now, you'll need to decide where you want to send this data. This could be a marketing automation tool like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/braze\/\"><span style=\"color:#1155cc;\"><u>Braze<\/u><\/span><\/a><span style=\"color:#222222;\">, or an email marketing platform like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/mailchimp\/\"><span style=\"color:#1155cc;\"><u>Mailchimp<\/u><\/span><\/a><span style=\"color:#222222;\">. In your Segment workspace, add a new destination and select your tool of choice from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs. We recommend starting with an analytics tool to see the events flowing and build out the funnels you need to measure.<\/span><br \/>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Finally, test your setup to ensure data is being collected and sent correctly. You can do this by performing the actions you're tracking on your dev website and checking if the corresponding events appear in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><br \/><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Once your setup is looking accurate and data is flowing into your destinations, you can start analyzing it. For instance, you can identify users who started the checkout process but didn't complete an order \u2013 these are your cart abandoners. You can then create targeted marketing campaigns to encourage these users to complete their purchase.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">With a platform like Braze you can use the data that you\u2019ve collected to activate your campaign with a targeted email to re-engage cart abandoners as pictured in the example below. . <\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p style=\"text-align:center;\"><span style=\"color:#7f8c8d;\">Example of cart abandonment\u00a0campaign<\/span><\/p><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Understanding and addressing the reasons behind cart abandonment can transform lost opportunities into fulfilled sales and repeat customers.<\/span><span style=\"color:#121c2d;\"> <\/span><span style=\"color:#121c2d;\">Cart abandoners account for $4 trillion in lost revenue annually. Online purchase journeys aren\u2019t straightforward. Sometimes, shoppers need a little push on their path to purchase.<\/span><\/p><p><span style=\"color:#222222;\">With Twilio Segment, you can easily pinpoint where potential customers are dropping off and why, allowing for the implementation of targeted interventions to re-engage them and complete the sales cycle.<\/span><\/p><p><span style=\"color:#222222;\">This simplifies this process by seamlessly integrating with your existing data to provide a comprehensive view of customer interactions across multiple touchpoints to mitigate card abandonment and drive conversions.<\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","id":279,"featuredImage":"","label":"Tutorial","replyCount":0,"views":97,"post":{"id":522,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2><span style=\"color:#222222;\">Set up a campaign\u00a0to track and mitigate cart abandonment so you can win back customers<\/span><\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase First-time Purchases<\/p><p><strong>Desired Outcome:<\/strong><span style=\"color:#121c2d;\">\u00a0<\/span><span style=\"color:#222222;\">Email campaigns targeting cart abandoners are proven as an effective way to increase purchase conversion rate to drive sales. Activating this use-case can increase revenue while empowering you to keep an eye on your purchase funnel drop-off points.<\/span><\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Sign Up or Log In to Segment<\/strong><\/span><\/p><p><span style=\"color:#000000;\">First, access the Segment platform by signing up or logging into your existing account.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Create a Source for Your Website <\/strong><\/span><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li><span style=\"color:#000000;\">In your Segment workspace, navigate to the Sources section.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click the Add Source button.<\/span><\/li>\t<li><span style=\"color:#000000;\">From the catalog of sources, select JavaScript (for websites)<\/span><\/li>\t<li><span style=\"color:#000000;\">Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/span><\/li>\t<li><span style=\"color:#000000;\">Optionally, add labels for organization.<\/span><\/li>\t<li><span style=\"color:#000000;\">Enter your website URL.<\/span><\/li>\t<li><span style=\"color:#000000;\">Click Create Source button<\/span><\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><span style=\"color:#000000;\"><strong>Install the Segment Snippet<\/strong><\/span><\/p><p><span style=\"color:#000000;\">After creating your source, Segment will provide you with a JavaScript snippet.<\/span><\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">In order to build the funnels needed to measure cart abandonment, you'll need to track two key events: \u2018Order Completed\u2019 and 'Checkout Started' from your website source.<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Checkout Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">)<\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-2UugXQWupa5MXCtui1CYcGAwgFG-U5hsjuVhacY6fWeKQ1iZ1aAQoKAoUhMH1HF1r5uzMnKbyrQvUb0KFnRqdfTdAu3Viw2I7lJ7UkHK9eL_u1DggQAqYZaRxtvp6Kt2QpcsWw4qzKJb2KxE2Fov-Uus?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that \u2018Checkout Started\u2019 and 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because these events allow you to tie a user to their actions and record traits about them. This can further be used for personalized messaging ( i.e. Hi {{first_name}}, your cart is waiting for you).\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Now, you'll need to decide where you want to send this data. This could be a marketing automation tool like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/braze\/\"><span style=\"color:#1155cc;\"><u>Braze<\/u><\/span><\/a><span style=\"color:#222222;\">, or an email marketing platform like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/mailchimp\/\"><span style=\"color:#1155cc;\"><u>Mailchimp<\/u><\/span><\/a><span style=\"color:#222222;\">. In your Segment workspace, add a new destination and select your tool of choice from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs. We recommend starting with an analytics tool to see the events flowing and build out the funnels you need to measure.<\/span><br \/>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Finally, test your setup to ensure data is being collected and sent correctly. You can do this by performing the actions you're tracking on your dev website and checking if the corresponding events appear in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc_qFoctLJW7kHi7yM-RTXAlwBcNF9r7nKkDZZFlZwfrFVJ-GtWdrXgWCbq8XXMZZc7ETyTxW8sUIAXk5Byc0VEkM_3X_pLV5e43LzhiOoVay8HNeFkErRvrcktGDLiPljfkMWPkgh0hXF1EqILlCUr597i?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><br \/><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Once your setup is looking accurate and data is flowing into your destinations, you can start analyzing it. For instance, you can identify users who started the checkout process but didn't complete an order \u2013 these are your cart abandoners. You can then create targeted marketing campaigns to encourage these users to complete their purchase.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">With a platform like Braze you can use the data that you\u2019ve collected to activate your campaign with a targeted email to re-engage cart abandoners as pictured in the example below. . <\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXersQ8ymI4y9D4V0qqZ9-RnSod1o8n60ueRSgYcqAxFnlHkN97l8IZixDFKgyo6d4mwRtlzJ450Hl4wZsTW9Abz3acN_-JUASkUvB_dzpst2mOU5GYtux73AMD9d_AJJVGnlSJqAXOVX9uZCjhOSxsIcwsp?key=MKLZGYe4ezPqsoqc2o4cfQ\" width=\"624\" \/><\/span><\/p><p style=\"text-align:center;\"><span style=\"color:#7f8c8d;\">Example of cart abandonment\u00a0campaign<\/span><\/p><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#222222;\">Understanding and addressing the reasons behind cart abandonment can transform lost opportunities into fulfilled sales and repeat customers.<\/span><span style=\"color:#121c2d;\"> <\/span><span style=\"color:#121c2d;\">Cart abandoners account for $4 trillion in lost revenue annually. Online purchase journeys aren\u2019t straightforward. Sometimes, shoppers need a little push on their path to purchase.<\/span><\/p><p><span style=\"color:#222222;\">With Twilio Segment, you can easily pinpoint where potential customers are dropping off and why, allowing for the implementation of targeted interventions to re-engage them and complete the sales cycle.<\/span><\/p><p><span style=\"color:#222222;\">This simplifies this process by seamlessly integrating with your existing data to provide a comprehensive view of customer interactions across multiple touchpoints to mitigate card abandonment and drive conversions.<\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","url":"\/personalize-first-conversion-91\/use-case-guide-mitigate-cart-abandonment-to-drive-conversions-279?postid=522#post522","creationDate":"2024-07-24T21:05:50+0000","relativeCreationDate":"3 months ago"},"contentType":"article","type":1,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-trial-to-paid-conversion-campaigns-to-increase-subscription-revenue-288","title":"Use Case Guide: Set up trial-to-paid conversion campaigns to increase subscription revenue","description":"<h2>Implement a campaign using Segment to convert trial users to paid subscribers by creating personalized marketing based on their behaviors and preferences, highlighting appealing features and benefits.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Subscription Revenue<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Increase subscription revenue by personalizing content that highlights the value and benefits of the paid service during the trial period, addressing potential conversion barriers such as pricing concerns or feature limitations, and offering timely, compelling incentives. This approach will help convert trial users into paying customers and ensure a seamless transition from trial to paid experience, fostering long-term loyalty.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to increase trial-to-paid conversions, you'll need to track two key events: 'Trial Started' and 'Subscription Started'. <\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Trial Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Subscription Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" width=\"624\" \/><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Trial_Started' but also sending the 'category' property, which provides important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using email, SMS, push notifications, or an email platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><p><br \/><strong><u>Step 4: Test your setup<\/u><\/strong><\/p><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the subscription process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify trial users who haven\u2019t converted to a paid subscription in the past 30 days.<\/span><\/li>\t<li><span style=\"color:#000000;\">Address potential conversion barriers such as pricing concerns or feature limitations. <\/span><\/li><\/ol><p><span style=\"color:#222222;\">To activate your email campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><p><span style=\"color:#222222;\">Below is an \u200b\u200bexample of a conversion campaign that showcases an exclusive feature of the premium subscription model, incentivizing users to upgrade. By leveraging the events and properties you\u2019re tracking, you can adopt a similar approach to deliver targeted messages to trial members, increasing conversions to paid subscriptions.<\/span><\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/2aa3ebc4-7cfb-4534-9a88-3b08befd2c8a.png\" width=\"343\" \/><figcaption><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/be9d8f29-f1ef-487d-9b78-59a9318c4522.png\" width=\"343\" \/><\/figure>Example of conversion campaign<\/figcaption><\/figure><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p>A successful trial experience builds trust and loyalty, as users who perceive value during the trial are more likely to continue using and advocating for the subscription. Offering a compelling trial can differentiate a business from competitors, attracting users who want to test solutions before committing financially. Additionally, trial users who convert to paid plans are typically more engaged and invested, resulting in higher usage rates and greater customer satisfaction.<br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section>","id":288,"featuredImage":"","label":"Tutorial","replyCount":0,"views":46,"post":{"id":531,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>Implement a campaign using Segment to convert trial users to paid subscribers by creating personalized marketing based on their behaviors and preferences, highlighting appealing features and benefits.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Subscription Revenue<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Increase subscription revenue by personalizing content that highlights the value and benefits of the paid service during the trial period, addressing potential conversion barriers such as pricing concerns or feature limitations, and offering timely, compelling incentives. This approach will help convert trial users into paying customers and ensure a seamless transition from trial to paid experience, fostering long-term loyalty.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to increase trial-to-paid conversions, you'll need to track two key events: 'Trial Started' and 'Subscription Started'. <\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Trial Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Subscription Started<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/\"><span style=\"color:#1155cc;\"><u>Spec: Track<\/u><\/span><\/a><span style=\"color:#000000;\"> documentation)<\/span><span style=\"color:#222222;\">.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcpHOaqNfgGtHu4IWvS8nmEYI7IR4B4JqupC6P5zBeD2diutSG3MKK2UjqXUOG8TBnuuF_rfjNObN1VsP0aOHSOZW_ZIiibFKwjDE-Fw-SVv1uSOwMR5sr-3U6VtsY3W6jYf9TJ2HqGmg8k2Qm7p3_DZbfE?key=rlV93TT_DBagCHbHPX1c8Q\" width=\"624\" \/><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Trial_Started' but also sending the 'category' property, which provides important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using email, SMS, push notifications, or an email platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><p><br \/><strong><u>Step 4: Test your setup<\/u><\/strong><\/p><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the subscription process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify trial users who haven\u2019t converted to a paid subscription in the past 30 days.<\/span><\/li>\t<li><span style=\"color:#000000;\">Address potential conversion barriers such as pricing concerns or feature limitations. <\/span><\/li><\/ol><p><span style=\"color:#222222;\">To activate your email campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send personalized emails with compelling incentives to encourage paid subscriptions.<\/span><\/p><p><span style=\"color:#222222;\">Below is an \u200b\u200bexample of a conversion campaign that showcases an exclusive feature of the premium subscription model, incentivizing users to upgrade. By leveraging the events and properties you\u2019re tracking, you can adopt a similar approach to deliver targeted messages to trial members, increasing conversions to paid subscriptions.<\/span><\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/2aa3ebc4-7cfb-4534-9a88-3b08befd2c8a.png\" width=\"343\" \/><figcaption><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/be9d8f29-f1ef-487d-9b78-59a9318c4522.png\" width=\"343\" \/><\/figure>Example of conversion campaign<\/figcaption><\/figure><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p>A successful trial experience builds trust and loyalty, as users who perceive value during the trial are more likely to continue using and advocating for the subscription. Offering a compelling trial can differentiate a business from competitors, attracting users who want to test solutions before committing financially. Additionally, trial users who convert to paid plans are typically more engaged and invested, resulting in higher usage rates and greater customer satisfaction.<br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section>","url":"\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-trial-to-paid-conversion-campaigns-to-increase-subscription-revenue-288?postid=531#post531","creationDate":"2024-07-24T21:10:27+0000","relativeCreationDate":"3 months ago"},"contentType":"article","type":1,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-drive-repeat-purchases-with-a-personalized-re-engagement-campaign-283","title":"Use Case Guide: Drive repeat purchases with a personalized re-engagement campaign","description":"<h2>Convert one-time buyers into repeat customers by delivering personalized communications.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Repeat Purchases<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Customer retention strategies have gained equal importance, if not greater, to acquisition strategies. Activating this use case can increase repeat purchases and optimize ad spend based on lifetime customer value by designing personalized messaging using a customer\u2019s preferred categories.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track two key events: 'Page Viewed' from your website and 'Order Completed' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Page Viewed' but also sending additional properties like 'page_category' and 'page_name'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them i.e., first_name, last_name, email. This can further be used for personalized messaging in your re-engagement campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>Choose where you want to send the collected data\u2014for this use case it could be an email or marketing automation platform.<\/p><ol><li>In your Segment workspace, add a new destination<\/li>\t<li>Select your preferred tool from the <a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><u>catalog<\/u><\/a>. This destination will receive the data collected by your source and use it according to your needs<\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who have already made a purchase from your business and may be ready to buy again<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized marketing campaigns to encourage these users to complete another purchase or look at more related items that might interest them<\/span><\/li><\/ol><p>Below is an example of a re-engagement campaign designed to drive repeat purchases. Leveraging the events and properties you're tracking, you can use a similar approach to deliver personalized experiences for returning users in their next session.<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"466\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart re-engagement campaign<\/span><\/p><h3>\u00a0<\/h3><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Personalized re-engagement campaigns can boost repeat purchases, transforming one-time buyers into loyal customers. By leveraging Twilio Segment's capabilities to track, analyze, and act on user data, businesses can deliver tailored communications that enhance customer retention and optimize ad spend based on lifetime value.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","id":283,"featuredImage":"","label":"Tutorial","replyCount":0,"views":54,"post":{"id":526,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>Convert one-time buyers into repeat customers by delivering personalized communications.<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Repeat Purchases<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Customer retention strategies have gained equal importance, if not greater, to acquisition strategies. Activating this use case can increase repeat purchases and optimize ad spend based on lifetime customer value by designing personalized messaging using a customer\u2019s preferred categories.<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><u>Paste the snippet into the <\/u><u>&lt;head&gt;<\/u><u> tag of your site to install Segment.<\/u><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a> for easy setup<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track two key events: 'Page Viewed' from your website and 'Order Completed' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd9Fl916vnXAL-j9ebMepVn8on9FggWsLm0nUhh75N1sJcYEY8tqZMYtZYLovVRdShXTPSw4NhU75GVxK1SiepbZOQVzlIXGu9-RW6Q3UyRZMeqiPZU3-bRLcoU_8GLDhkKzXv16xNCTa06ihufnzxSMcfH?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"624\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the event 'Page Viewed' but also sending additional properties like 'page_category' and 'page_name'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them i.e., first_name, last_name, email. This can further be used for personalized messaging in your re-engagement campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p>Choose where you want to send the collected data\u2014for this use case it could be an email or marketing automation platform.<\/p><ol><li>In your Segment workspace, add a new destination<\/li>\t<li>Select your preferred tool from the <a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><u>catalog<\/u><\/a>. This destination will receive the data collected by your source and use it according to your needs<\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p>Ensure your data collection is configured correctly:<\/p><ol><li>Perform the actions you\u2019re tracking on your development website.<\/li>\t<li>Check if the events are correctly recorded in your Segment <a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><u>debugger<\/u><\/a> and analytics tool.<\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who have already made a purchase from your business and may be ready to buy again<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized marketing campaigns to encourage these users to complete another purchase or look at more related items that might interest them<\/span><\/li><\/ol><p>Below is an example of a re-engagement campaign designed to drive repeat purchases. Leveraging the events and properties you're tracking, you can use a similar approach to deliver personalized experiences for returning users in their next session.<\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1S5BOP6U-UZCNLHkMWODEVb8JXdZ3I8omdbKzN47khfUzKFULLwlRczu3BvOfHBCbkeN2ttNoexmevbxMRcwEwfdx1OTGz7cy3Osmj-euw-zZzeR8EndGKEjJ4pAhcdplRzxSFzoqf9sokEOZFmVLA0h7?key=Yjekc3LPDs_sjde0-D-Qog\" width=\"466\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart re-engagement campaign<\/span><\/p><h3>\u00a0<\/h3><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Personalized re-engagement campaigns can boost repeat purchases, transforming one-time buyers into loyal customers. By leveraging Twilio Segment's capabilities to track, analyze, and act on user data, businesses can deliver tailored communications that enhance customer retention and optimize ad spend based on lifetime value.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","url":"\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-drive-repeat-purchases-with-a-personalized-re-engagement-campaign-283?postid=526#post526","creationDate":"2024-07-24T21:08:04+0000","relativeCreationDate":"3 months ago"},"contentType":"article","type":1,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-personalized-winback-campaigns-282","title":"Use Case Guide: Set up personalized winback campaigns","description":"<h2>Implement a campaign using Segment to design personalized messaging and recommendations based on user preferences and previous visit behavior to win back lapsed customers<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Monthly Active Users<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Reviving churned users is often the highest-leverage growth strategy your team can implement. Activating this use case can significantly boost customer re-engagement and retention, driving higher conversion rates while reducing churn and fostering long-term loyalty.\u00a0<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p><span style=\"color:#000000;\">If you need to add a source for your server, mobile app, or any other touchpoint please <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><span style=\"color:#1155cc;\"><u>refer to the documentation<\/u><\/span><\/a><span style=\"color:#000000;\"> for easy setup<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track three key events: '<\/span><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">' and '<\/span><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">' from your website and '<\/span><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p><span style=\"color:#000000;\"><strong><img alt=\"AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"624\" \/><\/strong><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the events 'Page Viewed' and 'Page Scrolled', but also sending additional properties like 'page_category', 'page_name', and 'pct_scrolled'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them, i.e., first_name, last_name, email. This can further be used for personalized messaging in your winback campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case it could be an email <\/span><span style=\"color:#000000;\">or <\/span><span style=\"color:#222222;\">marketing automation platform.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs<\/span><\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development website.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who haven\u2019t visited your website within the past 90 days.<\/span><\/li><\/ol><p><span style=\"color:#222222;\">In order to activate your campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send a personalized coupon to win back customers that have lapsed or previously browsed your site. It's important to first collect an email address, so consider using a lightbox popup or another tool to capture the user's email before tracking 'page_scroll' and\/or 'page_viewed' events.<\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"339\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart winback campaign<\/span><\/p><h3><br \/><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Tailoring communications to individual interests and past interactions creates more engaging experiences and shows customers their preferences are valued. Personalized recommendations increase re-engagement and purchases, while targeted messaging addresses churn issues with solutions and incentives. Using this strategy enhances satisfaction, builds loyalty, and drives higher conversion rates.<\/span><\/span><\/p><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Using <\/span><\/span><a href=\"https:\/\/segment.com\/product\/twilio-engage\/\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>Twilio Engage<\/u><\/span><\/span><\/a><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">, you can craft personalized messages that resonate with each customer\u2019s favorite categories, driving not just repeat business but building a stronger, more engaged customer base.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","id":282,"featuredImage":"","label":"Tutorial","replyCount":0,"views":55,"post":{"id":525,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>Implement a campaign using Segment to design personalized messaging and recommendations based on user preferences and previous visit behavior to win back lapsed customers<\/h2><p>\u00a0<\/p><p><strong>Target KPI:\u00a0<\/strong>Increase Monthly Active Users<\/p><p><strong>Desired Outcome:<\/strong>\u00a0Reviving churned users is often the highest-leverage growth strategy your team can implement. Activating this use case can significantly boost customer re-engagement and retention, driving higher conversion rates while reducing churn and fostering long-term loyalty.\u00a0<\/p><p>---<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 1: Add the required Sources<\/strong><\/span><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website <\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for websites)<\/li>\t<li>Provide a name for your source, e.g., \"i.e. Company Website - Dev or Prod\".<\/li>\t<li>Optionally, add labels for organization<\/li>\t<li>Enter your website URL<\/li>\t<li>Click Create Source button<\/li><\/ol><p><span style=\"color:#000000;\"><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/span><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li>Copy the JavaScript snippet provided by Segment.<\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the <\/u><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#fafbff;\"><u>&lt;head&gt;<\/u><\/span><\/span><span style=\"color:#1155cc;\"><u> tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p><span style=\"color:#000000;\">If you need to add a source for your server, mobile app, or any other touchpoint please <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><span style=\"color:#1155cc;\"><u>refer to the documentation<\/u><\/span><\/a><span style=\"color:#000000;\"> for easy setup<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 2: Track your events <\/strong><\/span><\/h3><p><br \/><span style=\"color:#222222;\">In order to build the funnels needed to personalize campaigns, you'll need to track three key events: '<\/span><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">' and '<\/span><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">' from your website and '<\/span><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">' from your server source.\u00a0<\/span><\/p><ul><li><span style=\"color:#222222;\"><strong>Page Viewed<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Page Scrolled<\/strong><\/span><span style=\"color:#222222;\">: This event will start sending to Segment once Analytics.js is added to the site.<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Order Completed<\/strong><\/span><span style=\"color:#222222;\">: Manually add this event to your site (<\/span><span style=\"color:#000000;\">See <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/ecommerce\/v2\/\"><span style=\"color:#1155cc;\"><u>V2 Ecommerce spec<\/u><\/span><\/a><span style=\"color:#000000;\">).<\/span><\/li><\/ul><p><span style=\"color:#000000;\"><strong><img alt=\"AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeqh57tcENPHuYG0epZ1UjgrFFOfMwIAqAf_Nx_NTI2iC9-PlqnYKclSc4PQhRFMB20pMGI_kAV5tGG084kzvoKlJrBPKQIjIXwgRzmNNU4431XjRkUeqLRxetVketKllyhIvBfk4IRwiYi27hQQKYTy-34?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"624\" \/><\/strong><\/span><\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking the events 'Page Viewed' and 'Page Scrolled', but also sending additional properties like 'page_category', 'page_name', and 'pct_scrolled'. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">It should be noted that 'Order Completed' should trigger an <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/identify\/\"><span style=\"color:#1155cc;\"><u>Identify call<\/u><\/span><\/a><span style=\"color:#222222;\"> because this event allows you to tie a user to their actions and record traits about them, i.e., first_name, last_name, email. This can further be used for personalized messaging in your winback campaign.\u00a0<\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">Only Identify calls can add and update user traits to a profile. <\/span><span style=\"color:#222222;\"><strong><em>For connections-only customers, the Identify event can still be mapped to downstream destinations to create\/update user profiles.<\/em><\/strong><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 3: Add Destinations<\/strong><\/span><\/h3><p><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case it could be an email <\/span><span style=\"color:#000000;\">or <\/span><span style=\"color:#222222;\">marketing automation platform.<\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs<\/span><\/li><\/ol><h3><br \/><span style=\"color:#1abc9c;\"><strong>Step 4: Test your setup<\/strong><\/span><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development website.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/span><\/p><p><span style=\"color:#000000;\">Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"color:#1abc9c;\"><strong>Step 5: Analyze and activate<\/strong><\/span><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the ordering process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who haven\u2019t visited your website within the past 90 days.<\/span><\/li><\/ol><p><span style=\"color:#222222;\">In order to activate your campaign, you can use a platform like <\/span><a href=\"https:\/\/segment.com\/catalog\/integrations\/source\/sendgrid\/\"><span style=\"color:#1155cc;\"><u>SendGrid<\/u><\/span><\/a><span style=\"color:#222222;\"> to send a personalized coupon to win back customers that have lapsed or previously browsed your site. It's important to first collect an email address, so consider using a lightbox popup or another tool to capture the user's email before tracking 'page_scroll' and\/or 'page_viewed' events.<\/span><\/p><p><span style=\"color:#222222;\"><img alt=\"AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXed934_Tb8HnILMs8w6sadKp6rCGK2FRoZumsIIMdzv2_O2uFDf1zM4y8bCXbcjGpeCoXCVbOwrmxLXKldlJJkPDTpcQPFl7Jt_DHmHQzaLrNnSFTFraKHrVXBlboa2q2VcsurWWyi11ltvpCn-sY0X1cX1?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"339\" \/><\/span><\/p><p><span style=\"color:#7f8c8d;\">Example of cart winback campaign<\/span><\/p><h3><br \/><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Tailoring communications to individual interests and past interactions creates more engaging experiences and shows customers their preferences are valued. Personalized recommendations increase re-engagement and purchases, while targeted messaging addresses churn issues with solutions and incentives. Using this strategy enhances satisfaction, builds loyalty, and drives higher conversion rates.<\/span><\/span><\/p><p><br \/><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">Using <\/span><\/span><a href=\"https:\/\/segment.com\/product\/twilio-engage\/\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>Twilio Engage<\/u><\/span><\/span><\/a><span style=\"color:#0d0d0d;\"><span style=\"background-color:#ffffff;\">, you can craft personalized messages that resonate with each customer\u2019s favorite categories, driving not just repeat business but building a stronger, more engaged customer base.<\/span><\/span><br \/>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our <a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>","url":"\/boost-retention-upsell-and-cross-sell-92\/use-case-guide-set-up-personalized-winback-campaigns-282?postid=525#post525","creationDate":"2024-07-24T21:07:43+0000","relativeCreationDate":"3 months ago"},"contentType":"article","type":1,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/optimize-advertising-90\/use-case-guide-build-a-campaign-for-app-install-lookalikes-295","title":"Use Case Guide: Build a campaign for app install lookalikes","description":"<h2>Build lookalikes from successful app installers in specific channels activated with paid media<\/h2><p>\u00a0<\/p><p><strong>Desired Outcome:<\/strong>\u00a0The desired outcome for building a campaign for app install lookalikes is to achieve a significant increase in the number of high-quality app installations by effectively targeting audiences that resemble the profile of successful app installers. This includes:<\/p><ol><li><strong>Enhanced Audience Reach: <\/strong>Expand the reach of the campaign to include a broader audience that is likely to be interested in the app based on the characteristics and behaviors of the existing successful installers.<\/li>\t<li><strong>Improved Conversion Rates: <\/strong>Increase the conversion rates of the campaign by focusing on lookalike audiences that have a higher propensity to install the app, thus maximizing the return on investment (ROI) for paid media efforts.<\/li>\t<li><strong>Optimized Ad Spend:<\/strong> Efficiently allocate the advertising budget by targeting lookalike audiences, reducing wasted spend on less relevant audiences, and ensuring that the campaign delivers a higher cost-efficiency.<\/li><\/ol><p>---<\/p><h3><strong>Step 1: Add the required Sources<\/strong><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website<\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for mobile) and then click Add Source.<\/li>\t<li>Provide a name for your source, e.g., \"Mobile- dev or prod\" or \u201cServer - dev or prod\u201d<\/li>\t<li>Optionally, add labels for organization.<\/li>\t<li>Click the Create Source button.<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the &lt;head&gt; tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please\u00a0<a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><strong>Step 2: Track your events<\/strong><\/h3><p><br \/>In order to build this campaign, you'll need to track three key events from your mobile and server sources: 'Application Installed\u2019, \u2018Application Opened\u2019, and \u2018Install Attributed\u2019.<br \/>\u00a0<\/p><ul><li><span style=\"color:#222222;\"><strong>Application Installed<\/strong><\/span><span style=\"color:#222222;\">: This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Application Opened<\/strong><\/span><span style=\"color:#222222;\">:\u00a0 This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Install Attributed: <\/strong><\/span><span style=\"color:#222222;\">\u00a0This event is automatically collected once the Segment code is installed on your mobile application. <\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" width=\"624\" \/><\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking events , but also sending additional properties like \u2018screen_id\u2019 and \u2018referring_application\u2019. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><strong>Step 3: Add Destinations<\/strong><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using in-app messaging or connecting to a paid media destination like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/facebook-pixel\/\"><span style=\"color:#1155cc;\"><u>Facebook<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads or <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/google-ads-classic\/\"><span style=\"color:#1155cc;\"><u>Google<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads. <\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><h3><br \/><strong>Step 4: Test your setup<\/strong><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development or prod application.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><strong>Step 5: Analyze and activate<\/strong><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the app install process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who look like other users that have installed your app.<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized ad campaigns to encourage these users to complete the app installation process.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\">If you need inspiration, look to <\/span><a href=\"https:\/\/epicdesignlabs.com\/guides\/ecommerce-facebook-ad-examples\/\"><span style=\"color:#1155cc;\"><u>this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> with nearly 70 examples of ad templates that are designed to convert.<\/span><\/li>\t<li><span style=\"color:#222222;\">If you choose to activate this campaign with Facebook Ads,<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/465262276878947?id=401668390442328\"><span style=\"color:#1155cc;\"><u> this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> provides an overview of building a lookalike audience. <\/span><\/li><\/ol><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#000000;\">Successfully targeting lookalike audiences can significantly enhance your engagement campaigns by focusing efforts on users who are more likely to convert based on the behaviors of your existing customers. Utilizing Twilio Segment's CDP to collect, analyze, and activate data ensures that your campaigns are data-driven and optimized for maximum efficiency. This approach not only improves conversion rates but also helps in understanding customer behavior, enabling more personalized and effective marketing strategies in the future.<\/span><br \/>\u00a0<\/p><section><section class=\"callout callout-green\"><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our\u00a0<a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/section><\/section>","id":295,"featuredImage":"","label":"Tutorial","replyCount":0,"views":10,"post":{"id":542,"author":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>Build lookalikes from successful app installers in specific channels activated with paid media<\/h2><p>\u00a0<\/p><p><strong>Desired Outcome:<\/strong>\u00a0The desired outcome for building a campaign for app install lookalikes is to achieve a significant increase in the number of high-quality app installations by effectively targeting audiences that resemble the profile of successful app installers. This includes:<\/p><ol><li><strong>Enhanced Audience Reach: <\/strong>Expand the reach of the campaign to include a broader audience that is likely to be interested in the app based on the characteristics and behaviors of the existing successful installers.<\/li>\t<li><strong>Improved Conversion Rates: <\/strong>Increase the conversion rates of the campaign by focusing on lookalike audiences that have a higher propensity to install the app, thus maximizing the return on investment (ROI) for paid media efforts.<\/li>\t<li><strong>Optimized Ad Spend:<\/strong> Efficiently allocate the advertising budget by targeting lookalike audiences, reducing wasted spend on less relevant audiences, and ensuring that the campaign delivers a higher cost-efficiency.<\/li><\/ol><p>---<\/p><h3><strong>Step 1: Add the required Sources<\/strong><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website<\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for mobile) and then click Add Source.<\/li>\t<li>Provide a name for your source, e.g., \"Mobile- dev or prod\" or \u201cServer - dev or prod\u201d<\/li>\t<li>Optionally, add labels for organization.<\/li>\t<li>Click the Create Source button.<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the &lt;head&gt; tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please\u00a0<a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><strong>Step 2: Track your events<\/strong><\/h3><p><br \/>In order to build this campaign, you'll need to track three key events from your mobile and server sources: 'Application Installed\u2019, \u2018Application Opened\u2019, and \u2018Install Attributed\u2019.<br \/>\u00a0<\/p><ul><li><span style=\"color:#222222;\"><strong>Application Installed<\/strong><\/span><span style=\"color:#222222;\">: This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Application Opened<\/strong><\/span><span style=\"color:#222222;\">:\u00a0 This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Install Attributed: <\/strong><\/span><span style=\"color:#222222;\">\u00a0This event is automatically collected once the Segment code is installed on your mobile application. <\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" width=\"624\" \/><\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking events , but also sending additional properties like \u2018screen_id\u2019 and \u2018referring_application\u2019. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><strong>Step 3: Add Destinations<\/strong><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using in-app messaging or connecting to a paid media destination like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/facebook-pixel\/\"><span style=\"color:#1155cc;\"><u>Facebook<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads or <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/google-ads-classic\/\"><span style=\"color:#1155cc;\"><u>Google<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads. <\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><h3><br \/><strong>Step 4: Test your setup<\/strong><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development or prod application.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><strong>Step 5: Analyze and activate<\/strong><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the app install process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who look like other users that have installed your app.<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized ad campaigns to encourage these users to complete the app installation process.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\">If you need inspiration, look to <\/span><a href=\"https:\/\/epicdesignlabs.com\/guides\/ecommerce-facebook-ad-examples\/\"><span style=\"color:#1155cc;\"><u>this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> with nearly 70 examples of ad templates that are designed to convert.<\/span><\/li>\t<li><span style=\"color:#222222;\">If you choose to activate this campaign with Facebook Ads,<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/465262276878947?id=401668390442328\"><span style=\"color:#1155cc;\"><u> this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> provides an overview of building a lookalike audience. <\/span><\/li><\/ol><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#000000;\">Successfully targeting lookalike audiences can significantly enhance your engagement campaigns by focusing efforts on users who are more likely to convert based on the behaviors of your existing customers. Utilizing Twilio Segment's CDP to collect, analyze, and activate data ensures that your campaigns are data-driven and optimized for maximum efficiency. This approach not only improves conversion rates but also helps in understanding customer behavior, enabling more personalized and effective marketing strategies in the future.<\/span><br \/>\u00a0<\/p><section><section class=\"callout callout-green\"><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our\u00a0<a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/section><\/section>","url":"\/optimize-advertising-90\/use-case-guide-build-a-campaign-for-app-install-lookalikes-295?postid=542#post542","creationDate":"2024-08-02T14:32:01+0000","relativeCreationDate":"3 months ago"},"contentType":"article","type":1,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"serverSideProps":{"topics":[{"id":279,"type":"article"},{"id":288,"type":"article"},{"id":283,"type":"article"},{"id":282,"type":"article"},{"id":295,"type":"article"}]},"allProductAreas":[{"id":"18","name":"Addon"},{"id":"7","name":"API"},{"id":"11","name":"Beta"},{"id":"17","name":"Business"},{"id":"8","name":"Compliance"},{"id":"1","name":"Connections"},{"id":"5","name":"Destinations"},{"id":"14","name":"End of Life"},{"id":"13","name":"End of Sale"},{"id":"15","name":"Free"},{"id":"12","name":"General Availability"},{"id":"19","name":"Profiles"},{"id":"2","name":"Protocols"},{"id":"9","name":"Regional"},{"id":"6","name":"Sources"},{"id":"10","name":"Storage"},{"id":"16","name":"Team"},{"id":"4","name":"Twilio Engage"},{"id":"3","name":"Unify"}],"timezoneList":[{"title":"(UTC - 00:00) Africa\/Abidjan","offset":"-00:00","value":"Africa\/Abidjan"},{"title":"(UTC - 00:00) Africa\/Accra","offset":"-00:00","value":"Africa\/Accra"},{"title":"(UTC + 03:00) Africa\/Addis_Ababa","offset":"+03:00","value":"Africa\/Addis_Ababa"},{"title":"(UTC + 01:00) Africa\/Algiers","offset":"+01:00","value":"Africa\/Algiers"},{"title":"(UTC + 03:00) Africa\/Asmara","offset":"+03:00","value":"Africa\/Asmara"},{"title":"(UTC - 00:00) Africa\/Bamako","offset":"-00:00","value":"Africa\/Bamako"},{"title":"(UTC + 01:00) Africa\/Bangui","offset":"+01:00","value":"Africa\/Bangui"},{"title":"(UTC - 00:00) Africa\/Banjul","offset":"-00:00","value":"Africa\/Banjul"},{"title":"(UTC - 00:00) Africa\/Bissau","offset":"-00:00","value":"Africa\/Bissau"},{"title":"(UTC + 02:00) Africa\/Blantyre","offset":"+02:00","value":"Africa\/Blantyre"},{"title":"(UTC + 01:00) Africa\/Brazzaville","offset":"+01:00","value":"Africa\/Brazzaville"},{"title":"(UTC + 02:00) Africa\/Bujumbura","offset":"+02:00","value":"Africa\/Bujumbura"},{"title":"(UTC + 02:00) Africa\/Cairo","offset":"+02:00","value":"Africa\/Cairo"},{"title":"(UTC + 01:00) Africa\/Casablanca","offset":"+01:00","value":"Africa\/Casablanca"},{"title":"(UTC + 01:00) Africa\/Ceuta","offset":"+01:00","value":"Africa\/Ceuta"},{"title":"(UTC - 00:00) Africa\/Conakry","offset":"-00:00","value":"Africa\/Conakry"},{"title":"(UTC - 00:00) Africa\/Dakar","offset":"-00:00","value":"Africa\/Dakar"},{"title":"(UTC + 03:00) Africa\/Dar_es_Salaam","offset":"+03:00","value":"Africa\/Dar_es_Salaam"},{"title":"(UTC + 03:00) Africa\/Djibouti","offset":"+03:00","value":"Africa\/Djibouti"},{"title":"(UTC + 01:00) Africa\/Douala","offset":"+01:00","value":"Africa\/Douala"},{"title":"(UTC + 01:00) Africa\/El_Aaiun","offset":"+01:00","value":"Africa\/El_Aaiun"},{"title":"(UTC - 00:00) Africa\/Freetown","offset":"-00:00","value":"Africa\/Freetown"},{"title":"(UTC + 02:00) Africa\/Gaborone","offset":"+02:00","value":"Africa\/Gaborone"},{"title":"(UTC + 02:00) Africa\/Harare","offset":"+02:00","value":"Africa\/Harare"},{"title":"(UTC + 02:00) Africa\/Johannesburg","offset":"+02:00","value":"Africa\/Johannesburg"},{"title":"(UTC + 02:00) Africa\/Juba","offset":"+02:00","value":"Africa\/Juba"},{"title":"(UTC + 03:00) Africa\/Kampala","offset":"+03:00","value":"Africa\/Kampala"},{"title":"(UTC + 02:00) Africa\/Khartoum","offset":"+02:00","value":"Africa\/Khartoum"},{"title":"(UTC + 02:00) Africa\/Kigali","offset":"+02:00","value":"Africa\/Kigali"},{"title":"(UTC + 01:00) Africa\/Kinshasa","offset":"+01:00","value":"Africa\/Kinshasa"},{"title":"(UTC + 01:00) Africa\/Lagos","offset":"+01:00","value":"Africa\/Lagos"},{"title":"(UTC + 01:00) Africa\/Libreville","offset":"+01:00","value":"Africa\/Libreville"},{"title":"(UTC - 00:00) Africa\/Lome","offset":"-00:00","value":"Africa\/Lome"},{"title":"(UTC + 01:00) Africa\/Luanda","offset":"+01:00","value":"Africa\/Luanda"},{"title":"(UTC + 02:00) Africa\/Lubumbashi","offset":"+02:00","value":"Africa\/Lubumbashi"},{"title":"(UTC + 02:00) Africa\/Lusaka","offset":"+02:00","value":"Africa\/Lusaka"},{"title":"(UTC + 01:00) Africa\/Malabo","offset":"+01:00","value":"Africa\/Malabo"},{"title":"(UTC + 02:00) Africa\/Maputo","offset":"+02:00","value":"Africa\/Maputo"},{"title":"(UTC + 02:00) Africa\/Maseru","offset":"+02:00","value":"Africa\/Maseru"},{"title":"(UTC + 02:00) Africa\/Mbabane","offset":"+02:00","value":"Africa\/Mbabane"},{"title":"(UTC + 03:00) Africa\/Mogadishu","offset":"+03:00","value":"Africa\/Mogadishu"},{"title":"(UTC - 00:00) Africa\/Monrovia","offset":"-00:00","value":"Africa\/Monrovia"},{"title":"(UTC + 03:00) Africa\/Nairobi","offset":"+03:00","value":"Africa\/Nairobi"},{"title":"(UTC + 01:00) Africa\/Ndjamena","offset":"+01:00","value":"Africa\/Ndjamena"},{"title":"(UTC + 01:00) Africa\/Niamey","offset":"+01:00","value":"Africa\/Niamey"},{"title":"(UTC - 00:00) Africa\/Nouakchott","offset":"-00:00","value":"Africa\/Nouakchott"},{"title":"(UTC - 00:00) Africa\/Ouagadougou","offset":"-00:00","value":"Africa\/Ouagadougou"},{"title":"(UTC + 01:00) Africa\/Porto-Novo","offset":"+01:00","value":"Africa\/Porto-Novo"},{"title":"(UTC - 00:00) Africa\/Sao_Tome","offset":"-00:00","value":"Africa\/Sao_Tome"},{"title":"(UTC + 02:00) Africa\/Tripoli","offset":"+02:00","value":"Africa\/Tripoli"},{"title":"(UTC + 01:00) Africa\/Tunis","offset":"+01:00","value":"Africa\/Tunis"},{"title":"(UTC + 02:00) Africa\/Windhoek","offset":"+02:00","value":"Africa\/Windhoek"},{"title":"(UTC - 10:00) America\/Adak","offset":"-10:00","value":"America\/Adak"},{"title":"(UTC - 09:00) America\/Anchorage","offset":"-09:00","value":"America\/Anchorage"},{"title":"(UTC - 04:00) America\/Anguilla","offset":"-04:00","value":"America\/Anguilla"},{"title":"(UTC - 04:00) America\/Antigua","offset":"-04:00","value":"America\/Antigua"},{"title":"(UTC - 03:00) America\/Araguaina","offset":"-03:00","value":"America\/Araguaina"},{"title":"(UTC - 03:00) America\/Argentina\/Buenos_Aires","offset":"-03:00","value":"America\/Argentina\/Buenos_Aires"},{"title":"(UTC - 03:00) America\/Argentina\/Catamarca","offset":"-03:00","value":"America\/Argentina\/Catamarca"},{"title":"(UTC - 03:00) America\/Argentina\/Cordoba","offset":"-03:00","value":"America\/Argentina\/Cordoba"},{"title":"(UTC - 03:00) America\/Argentina\/Jujuy","offset":"-03:00","value":"America\/Argentina\/Jujuy"},{"title":"(UTC - 03:00) America\/Argentina\/La_Rioja","offset":"-03:00","value":"America\/Argentina\/La_Rioja"},{"title":"(UTC - 03:00) America\/Argentina\/Mendoza","offset":"-03:00","value":"America\/Argentina\/Mendoza"},{"title":"(UTC - 03:00) America\/Argentina\/Rio_Gallegos","offset":"-03:00","value":"America\/Argentina\/Rio_Gallegos"},{"title":"(UTC - 03:00) America\/Argentina\/Salta","offset":"-03:00","value":"America\/Argentina\/Salta"},{"title":"(UTC - 03:00) America\/Argentina\/San_Juan","offset":"-03:00","value":"America\/Argentina\/San_Juan"},{"title":"(UTC - 03:00) America\/Argentina\/San_Luis","offset":"-03:00","value":"America\/Argentina\/San_Luis"},{"title":"(UTC - 03:00) America\/Argentina\/Tucuman","offset":"-03:00","value":"America\/Argentina\/Tucuman"},{"title":"(UTC - 03:00) America\/Argentina\/Ushuaia","offset":"-03:00","value":"America\/Argentina\/Ushuaia"},{"title":"(UTC - 04:00) America\/Aruba","offset":"-04:00","value":"America\/Aruba"},{"title":"(UTC - 03:00) America\/Asuncion","offset":"-03:00","value":"America\/Asuncion"},{"title":"(UTC - 05:00) America\/Atikokan","offset":"-05:00","value":"America\/Atikokan"},{"title":"(UTC - 03:00) America\/Bahia","offset":"-03:00","value":"America\/Bahia"},{"title":"(UTC - 06:00) America\/Bahia_Banderas","offset":"-06:00","value":"America\/Bahia_Banderas"},{"title":"(UTC - 04:00) America\/Barbados","offset":"-04:00","value":"America\/Barbados"},{"title":"(UTC - 03:00) America\/Belem","offset":"-03:00","value":"America\/Belem"},{"title":"(UTC - 06:00) America\/Belize","offset":"-06:00","value":"America\/Belize"},{"title":"(UTC - 04:00) America\/Blanc-Sablon","offset":"-04:00","value":"America\/Blanc-Sablon"},{"title":"(UTC - 04:00) America\/Boa_Vista","offset":"-04:00","value":"America\/Boa_Vista"},{"title":"(UTC - 05:00) America\/Bogota","offset":"-05:00","value":"America\/Bogota"},{"title":"(UTC - 07:00) America\/Boise","offset":"-07:00","value":"America\/Boise"},{"title":"(UTC - 07:00) America\/Cambridge_Bay","offset":"-07:00","value":"America\/Cambridge_Bay"},{"title":"(UTC - 04:00) America\/Campo_Grande","offset":"-04:00","value":"America\/Campo_Grande"},{"title":"(UTC - 05:00) America\/Cancun","offset":"-05:00","value":"America\/Cancun"},{"title":"(UTC - 04:00) America\/Caracas","offset":"-04:00","value":"America\/Caracas"},{"title":"(UTC - 03:00) America\/Cayenne","offset":"-03:00","value":"America\/Cayenne"},{"title":"(UTC - 05:00) America\/Cayman","offset":"-05:00","value":"America\/Cayman"},{"title":"(UTC - 06:00) America\/Chicago","offset":"-06:00","value":"America\/Chicago"},{"title":"(UTC - 07:00) America\/Chihuahua","offset":"-07:00","value":"America\/Chihuahua"},{"title":"(UTC - 06:00) America\/Costa_Rica","offset":"-06:00","value":"America\/Costa_Rica"},{"title":"(UTC - 07:00) America\/Creston","offset":"-07:00","value":"America\/Creston"},{"title":"(UTC - 04:00) America\/Cuiaba","offset":"-04:00","value":"America\/Cuiaba"},{"title":"(UTC - 04:00) America\/Curacao","offset":"-04:00","value":"America\/Curacao"},{"title":"(UTC - 00:00) America\/Danmarkshavn","offset":"-00:00","value":"America\/Danmarkshavn"},{"title":"(UTC - 07:00) America\/Dawson","offset":"-07:00","value":"America\/Dawson"},{"title":"(UTC - 07:00) America\/Dawson_Creek","offset":"-07:00","value":"America\/Dawson_Creek"},{"title":"(UTC - 07:00) America\/Denver","offset":"-07:00","value":"America\/Denver"},{"title":"(UTC - 05:00) America\/Detroit","offset":"-05:00","value":"America\/Detroit"},{"title":"(UTC - 04:00) America\/Dominica","offset":"-04:00","value":"America\/Dominica"},{"title":"(UTC - 07:00) America\/Edmonton","offset":"-07:00","value":"America\/Edmonton"},{"title":"(UTC - 05:00) America\/Eirunepe","offset":"-05:00","value":"America\/Eirunepe"},{"title":"(UTC - 06:00) America\/El_Salvador","offset":"-06:00","value":"America\/El_Salvador"},{"title":"(UTC - 07:00) America\/Fort_Nelson","offset":"-07:00","value":"America\/Fort_Nelson"},{"title":"(UTC - 03:00) America\/Fortaleza","offset":"-03:00","value":"America\/Fortaleza"},{"title":"(UTC - 04:00) America\/Glace_Bay","offset":"-04:00","value":"America\/Glace_Bay"},{"title":"(UTC - 04:00) America\/Goose_Bay","offset":"-04:00","value":"America\/Goose_Bay"},{"title":"(UTC - 05:00) America\/Grand_Turk","offset":"-05:00","value":"America\/Grand_Turk"},{"title":"(UTC - 04:00) America\/Grenada","offset":"-04:00","value":"America\/Grenada"},{"title":"(UTC - 04:00) America\/Guadeloupe","offset":"-04:00","value":"America\/Guadeloupe"},{"title":"(UTC - 06:00) America\/Guatemala","offset":"-06:00","value":"America\/Guatemala"},{"title":"(UTC - 05:00) America\/Guayaquil","offset":"-05:00","value":"America\/Guayaquil"},{"title":"(UTC - 04:00) America\/Guyana","offset":"-04:00","value":"America\/Guyana"},{"title":"(UTC - 04:00) America\/Halifax","offset":"-04:00","value":"America\/Halifax"},{"title":"(UTC - 05:00) America\/Havana","offset":"-05:00","value":"America\/Havana"},{"title":"(UTC - 07:00) America\/Hermosillo","offset":"-07:00","value":"America\/Hermosillo"},{"title":"(UTC - 05:00) America\/Indiana\/Indianapolis","offset":"-05:00","value":"America\/Indiana\/Indianapolis"},{"title":"(UTC - 06:00) America\/Indiana\/Knox","offset":"-06:00","value":"America\/Indiana\/Knox"},{"title":"(UTC - 05:00) America\/Indiana\/Marengo","offset":"-05:00","value":"America\/Indiana\/Marengo"},{"title":"(UTC - 05:00) America\/Indiana\/Petersburg","offset":"-05:00","value":"America\/Indiana\/Petersburg"},{"title":"(UTC - 06:00) America\/Indiana\/Tell_City","offset":"-06:00","value":"America\/Indiana\/Tell_City"},{"title":"(UTC - 05:00) America\/Indiana\/Vevay","offset":"-05:00","value":"America\/Indiana\/Vevay"},{"title":"(UTC - 05:00) America\/Indiana\/Vincennes","offset":"-05:00","value":"America\/Indiana\/Vincennes"},{"title":"(UTC - 05:00) America\/Indiana\/Winamac","offset":"-05:00","value":"America\/Indiana\/Winamac"},{"title":"(UTC - 07:00) America\/Inuvik","offset":"-07:00","value":"America\/Inuvik"},{"title":"(UTC - 05:00) America\/Iqaluit","offset":"-05:00","value":"America\/Iqaluit"},{"title":"(UTC - 05:00) America\/Jamaica","offset":"-05:00","value":"America\/Jamaica"},{"title":"(UTC - 09:00) America\/Juneau","offset":"-09:00","value":"America\/Juneau"},{"title":"(UTC - 05:00) America\/Kentucky\/Louisville","offset":"-05:00","value":"America\/Kentucky\/Louisville"},{"title":"(UTC - 05:00) America\/Kentucky\/Monticello","offset":"-05:00","value":"America\/Kentucky\/Monticello"},{"title":"(UTC - 04:00) America\/Kralendijk","offset":"-04:00","value":"America\/Kralendijk"},{"title":"(UTC - 04:00) America\/La_Paz","offset":"-04:00","value":"America\/La_Paz"},{"title":"(UTC - 05:00) America\/Lima","offset":"-05:00","value":"America\/Lima"},{"title":"(UTC - 08:00) America\/Los_Angeles","offset":"-08:00","value":"America\/Los_Angeles"},{"title":"(UTC - 04:00) 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04:00) Europe\/Samara","offset":"+04:00","value":"Europe\/Samara"},{"title":"(UTC + 01:00) Europe\/San_Marino","offset":"+01:00","value":"Europe\/San_Marino"},{"title":"(UTC + 01:00) Europe\/Sarajevo","offset":"+01:00","value":"Europe\/Sarajevo"},{"title":"(UTC + 04:00) Europe\/Saratov","offset":"+04:00","value":"Europe\/Saratov"},{"title":"(UTC + 03:00) Europe\/Simferopol","offset":"+03:00","value":"Europe\/Simferopol"},{"title":"(UTC + 01:00) Europe\/Skopje","offset":"+01:00","value":"Europe\/Skopje"},{"title":"(UTC + 02:00) Europe\/Sofia","offset":"+02:00","value":"Europe\/Sofia"},{"title":"(UTC + 01:00) Europe\/Stockholm","offset":"+01:00","value":"Europe\/Stockholm"},{"title":"(UTC + 02:00) Europe\/Tallinn","offset":"+02:00","value":"Europe\/Tallinn"},{"title":"(UTC + 01:00) Europe\/Tirane","offset":"+01:00","value":"Europe\/Tirane"},{"title":"(UTC + 04:00) Europe\/Ulyanovsk","offset":"+04:00","value":"Europe\/Ulyanovsk"},{"title":"(UTC + 02:00) Europe\/Uzhgorod","offset":"+02:00","value":"Europe\/Uzhgorod"},{"title":"(UTC + 01:00) Europe\/Vaduz","offset":"+01:00","value":"Europe\/Vaduz"},{"title":"(UTC + 01:00) Europe\/Vatican","offset":"+01:00","value":"Europe\/Vatican"},{"title":"(UTC + 01:00) Europe\/Vienna","offset":"+01:00","value":"Europe\/Vienna"},{"title":"(UTC + 02:00) Europe\/Vilnius","offset":"+02:00","value":"Europe\/Vilnius"},{"title":"(UTC + 03:00) Europe\/Volgograd","offset":"+03:00","value":"Europe\/Volgograd"},{"title":"(UTC + 01:00) Europe\/Warsaw","offset":"+01:00","value":"Europe\/Warsaw"},{"title":"(UTC + 01:00) Europe\/Zagreb","offset":"+01:00","value":"Europe\/Zagreb"},{"title":"(UTC + 02:00) Europe\/Zaporozhye","offset":"+02:00","value":"Europe\/Zaporozhye"},{"title":"(UTC + 01:00) Europe\/Zurich","offset":"+01:00","value":"Europe\/Zurich"},{"title":"(UTC + 03:00) Indian\/Antananarivo","offset":"+03:00","value":"Indian\/Antananarivo"},{"title":"(UTC + 06:00) Indian\/Chagos","offset":"+06:00","value":"Indian\/Chagos"},{"title":"(UTC + 07:00) Indian\/Christmas","offset":"+07:00","value":"Indian\/Christmas"},{"title":"(UTC + 06:30) Indian\/Cocos","offset":"+06:30","value":"Indian\/Cocos"},{"title":"(UTC + 03:00) Indian\/Comoro","offset":"+03:00","value":"Indian\/Comoro"},{"title":"(UTC + 05:00) Indian\/Kerguelen","offset":"+05:00","value":"Indian\/Kerguelen"},{"title":"(UTC + 04:00) Indian\/Mahe","offset":"+04:00","value":"Indian\/Mahe"},{"title":"(UTC + 05:00) Indian\/Maldives","offset":"+05:00","value":"Indian\/Maldives"},{"title":"(UTC + 04:00) Indian\/Mauritius","offset":"+04:00","value":"Indian\/Mauritius"},{"title":"(UTC + 03:00) Indian\/Mayotte","offset":"+03:00","value":"Indian\/Mayotte"},{"title":"(UTC + 04:00) Indian\/Reunion","offset":"+04:00","value":"Indian\/Reunion"},{"title":"(UTC + 13:00) Pacific\/Apia","offset":"+13:00","value":"Pacific\/Apia"},{"title":"(UTC + 13:00) Pacific\/Auckland","offset":"+13:00","value":"Pacific\/Auckland"},{"title":"(UTC + 11:00) Pacific\/Bougainville","offset":"+11:00","value":"Pacific\/Bougainville"},{"title":"(UTC + 13:45) Pacific\/Chatham","offset":"+13:45","value":"Pacific\/Chatham"},{"title":"(UTC + 10:00) Pacific\/Chuuk","offset":"+10:00","value":"Pacific\/Chuuk"},{"title":"(UTC - 05:00) Pacific\/Easter","offset":"-05:00","value":"Pacific\/Easter"},{"title":"(UTC + 11:00) Pacific\/Efate","offset":"+11:00","value":"Pacific\/Efate"},{"title":"(UTC + 13:00) Pacific\/Fakaofo","offset":"+13:00","value":"Pacific\/Fakaofo"},{"title":"(UTC + 13:00) Pacific\/Fiji","offset":"+13:00","value":"Pacific\/Fiji"},{"title":"(UTC + 12:00) Pacific\/Funafuti","offset":"+12:00","value":"Pacific\/Funafuti"},{"title":"(UTC - 06:00) Pacific\/Galapagos","offset":"-06:00","value":"Pacific\/Galapagos"},{"title":"(UTC - 09:00) Pacific\/Gambier","offset":"-09:00","value":"Pacific\/Gambier"},{"title":"(UTC + 11:00) Pacific\/Guadalcanal","offset":"+11:00","value":"Pacific\/Guadalcanal"},{"title":"(UTC + 10:00) Pacific\/Guam","offset":"+10:00","value":"Pacific\/Guam"},{"title":"(UTC - 10:00) Pacific\/Honolulu","offset":"-10:00","value":"Pacific\/Honolulu"},{"title":"(UTC + 13:00) Pacific\/Kanton","offset":"+13:00","value":"Pacific\/Kanton"},{"title":"(UTC + 14:00) Pacific\/Kiritimati","offset":"+14:00","value":"Pacific\/Kiritimati"},{"title":"(UTC + 11:00) Pacific\/Kosrae","offset":"+11:00","value":"Pacific\/Kosrae"},{"title":"(UTC + 12:00) Pacific\/Kwajalein","offset":"+12:00","value":"Pacific\/Kwajalein"},{"title":"(UTC + 12:00) Pacific\/Majuro","offset":"+12:00","value":"Pacific\/Majuro"},{"title":"(UTC - 09:30) Pacific\/Marquesas","offset":"-09:30","value":"Pacific\/Marquesas"},{"title":"(UTC - 11:00) Pacific\/Midway","offset":"-11:00","value":"Pacific\/Midway"},{"title":"(UTC + 12:00) Pacific\/Nauru","offset":"+12:00","value":"Pacific\/Nauru"},{"title":"(UTC - 11:00) Pacific\/Niue","offset":"-11:00","value":"Pacific\/Niue"},{"title":"(UTC + 12:00) Pacific\/Norfolk","offset":"+12:00","value":"Pacific\/Norfolk"},{"title":"(UTC + 11:00) Pacific\/Noumea","offset":"+11:00","value":"Pacific\/Noumea"},{"title":"(UTC - 11:00) Pacific\/Pago_Pago","offset":"-11:00","value":"Pacific\/Pago_Pago"},{"title":"(UTC + 09:00) Pacific\/Palau","offset":"+09:00","value":"Pacific\/Palau"},{"title":"(UTC - 08:00) Pacific\/Pitcairn","offset":"-08:00","value":"Pacific\/Pitcairn"},{"title":"(UTC + 11:00) Pacific\/Pohnpei","offset":"+11:00","value":"Pacific\/Pohnpei"},{"title":"(UTC + 10:00) Pacific\/Port_Moresby","offset":"+10:00","value":"Pacific\/Port_Moresby"},{"title":"(UTC - 10:00) Pacific\/Rarotonga","offset":"-10:00","value":"Pacific\/Rarotonga"},{"title":"(UTC + 10:00) Pacific\/Saipan","offset":"+10:00","value":"Pacific\/Saipan"},{"title":"(UTC - 10:00) Pacific\/Tahiti","offset":"-10:00","value":"Pacific\/Tahiti"},{"title":"(UTC + 12:00) Pacific\/Tarawa","offset":"+12:00","value":"Pacific\/Tarawa"},{"title":"(UTC + 13:00) Pacific\/Tongatapu","offset":"+13:00","value":"Pacific\/Tongatapu"},{"title":"(UTC + 12:00) Pacific\/Wake","offset":"+12:00","value":"Pacific\/Wake"},{"title":"(UTC + 12:00) Pacific\/Wallis","offset":"+12:00","value":"Pacific\/Wallis"},{"title":"(UTC - 00:00) UTC","offset":"-00:00","value":"UTC"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="featured-topics qa-featured-topics-container homepage-widget-wrapper widget-container-spacing homepage-widget-wrapper--no-spacing" style="background-color: var(--config--main-color-brand-secondary);"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading featured-topics__heading">Use Case Guides</h3><h4 class="widget__subheading featured-topics__subheading font-normal-weight">Resources aligned to our top Use Cases</h4><h3 class="widget__heading"></h3><div class="horizontally-scrollable featured-topics__list" data-bounded-context="Navigation" data-entity="featured-topics"><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/personalize-first-conversion-91/use-case-guide-mitigate-cart-abandonment-to-drive-conversions-279" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Mitigate cart abandonment to drive conversions" aria-label="Use Case Guide: Mitigate cart abandonment to drive conversions"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/boost-retention-upsell-and-cross-sell-92/use-case-guide-set-up-trial-to-paid-conversion-campaigns-to-increase-subscription-revenue-288" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Set up trial-to-paid conversion campaigns to increase subscription revenue" aria-label="Use Case Guide: Set up trial-to-paid conversion campaigns to increase subscription revenue"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/boost-retention-upsell-and-cross-sell-92/use-case-guide-drive-repeat-purchases-with-a-personalized-re-engagement-campaign-283" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Drive repeat purchases with a personalized re-engagement campaign" aria-label="Use Case Guide: Drive repeat purchases with a personalized re-engagement campaign"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/boost-retention-upsell-and-cross-sell-92/use-case-guide-set-up-personalized-winback-campaigns-282" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Set up personalized winback campaigns" aria-label="Use Case Guide: Set up personalized winback campaigns"></a></article><article class="featured-topic" style="--cards-per-row: 5"><a href="https://community.segment.com/optimize-advertising-90/use-case-guide-build-a-campaign-for-app-install-lookalikes-295" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Use Case Guide: Build a campaign for app install lookalikes" aria-label="Use Case Guide: Build a campaign for app install lookalikes"></a></article></div><a class="featured-topics__show-more-button" href="https://community.segment.com/use-cases-library-89"><button type="button" class="btn"><div class="btn--loader loader"></div><span class="btn__hide-when-loading">More Use Cases</span></button></a></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-14" data-idx="14"> <div class="widget-placeholder"> <div data-preact="destination/modules/Navigation/widget-featured-topics/index.sync" class="" data-props="{"config":{"topics":[{"id":326,"type":"article"},{"id":343,"type":"article"},{"id":410,"type":"article"},{"id":388,"type":"article"},{"id":389,"type":"article"}],"firstTopicsNumber":0,"buttonLabel":"","buttonURL":"","subtitle":"","backgroundColor":"#ffffff","title":"What's New at Segment","enablePicker":false,"hideSpacingWithUpperWidget":true,"paddingToTopAndBottom":true,"activeSection":"Content","backgroundColorDisplay":"none","selectedDisplayViewPreference":"Card","maxNumberOfItems":5,"selectedCardsPerRow":"5","selectedMobileLayout":"horizontallyScrollable"},"featuredTopics":[{"url":"https:\/\/community.segment.com\/news-updates-68\/q4-feature-releases-updates-326","title":"Q4 Feature Releases & Updates","description":"<h2>Check out the latest releases to date in Q4<\/h2><p>\u00a0<\/p><p><strong>Braze Liquid Syntax Copy for Linked Audiences in Public Beta<\/strong><\/p><ul><li>When setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload.<\/li>\t<li>Please refer to the\u00a0<a href=\"https:\/\/segment.com\/docs\/engage\/audiences\/linked-audiences\/#copy-personalization-syntax\" rel=\"noopener noreferrer nofollow\">Linked Audiences documentation<\/a>\u00a0to learn more.<\/li><\/ul><p><strong>Linked Audience Activation Improvements<\/strong><\/p><ul><li>Segment updated the Linked Audience Activation UI to make the set up for Activations easier with these new improvements:\t<ul><li>\t\t<p>The destination-level settings moved out of the side panel.<\/p>\t\t<\/li>\t\t<li>\t\t<p>The new\u00a0<em>Configuration<\/em>\u00a0tab gives you a shareable URL to a specific activation configuration that allows multiple teams to collaborate on the mapping.<\/p>\t\t<\/li>\t\t<li>\t\t<p>The UI now displays onboarding instructions on how to get started with Activations.<\/p>\t\t<\/li>\t<\/ul><\/li><\/ul><p><strong>Linked Audience Runs Log Generally Available<\/strong><\/p><ul><li>The <a href=\"https:\/\/segment.com\/docs\/engage\/audiences\/linked-audiences\/#maintaining-linked-audiences\">Linked Audiences Runs Log<\/a> is now Generally Available. View granular runs information about your linked audience runs, such as start time, run duration, run result, and change summary.<\/li><\/ul><p><strong>Linked Audiences Supports EU Infrastructure<\/strong><\/p><ul><li>Users utilizing Regional Segment can now build\u00a0<a href=\"https:\/\/segment.com\/docs\/engage\/audiences\/linked-audiences\/\" rel=\"noopener noreferrer nofollow\">Linked Audiences<\/a>\u00a0on EU infrastructure as part of\u00a0<a href=\"https:\/\/segment.com\/docs\/guides\/regional-segment\/\" rel=\"noopener noreferrer nofollow\">Regional Segment<\/a>.<\/li><\/ul><p><strong>BigQuery Supported as Linked Audience Warehouse Source in Public Beta<\/strong><\/p><ul><li><a href=\"https:\/\/segment.com\/docs\/unify\/data-graph\/\" rel=\"noopener noreferrer nofollow\">Data Graph<\/a>\u00a0now supports BigQuery as a warehouse source. See the\u00a0<a href=\"https:\/\/segment.com\/docs\/unify\/data-graph\/setup-guides\/bigquery-setup\/\" rel=\"noopener noreferrer nofollow\">BigQuery Data Graph Setup documentation<\/a>\u00a0for more information.<\/li><\/ul><p><strong><a href=\"https:\/\/segment.com\/docs\/unify\/data-graph\/linked-events\/\">Linked Events<\/a> General Availability<\/strong><\/p><ul><li>Linked Events is now\u00a0General Available.\u00a0Linked Events enables you to enrich real-time event streams with entities from your data warehouse to your destinations.<\/li>\t<li>Linked Events is available to all US and EU workspaces and is a\u00a0<a href=\"https:\/\/www.twilio.com\/content\/dam\/twilio-com\/global\/en\/other\/hipaa\/pdf\/HIPAA-Eligible-Services.pdf\" rel=\"noopener noreferrer nofollow\">HIPAA Eligible Service<\/a>.<\/li><\/ul><p><strong><a href=\"https:\/\/segment.com\/docs\/connections\/functions\/copilot\/\">Functions Copilot<\/a> General Availability<\/strong><\/p><ul><li>Powered by CustomerAI, Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code.<\/li>\t<li>Functions Copilot is available to all Segment users who have functions enabled for their workspace.<\/li><\/ul><p>Looking for Q3 releases? Check them out <strong><a href=\"https:\/\/community.segment.com\/news-updates-68\/q3-feature-releases-updates-304\"><span style=\"color:#1abc9c;\">here<\/span><\/a><\/strong>.<\/p><p>\u00a0<\/p>","id":326,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/47892a9f-605e-4715-b472-dce84013397a_thumb.png","label":"News","replyCount":0,"views":62,"post":{"id":601,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>Check out the latest releases to date in Q4<\/h2><p>\u00a0<\/p><p><strong>Braze Liquid Syntax Copy for Linked Audiences in Public Beta<\/strong><\/p><ul><li>When setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload.<\/li>\t<li>Please refer to the\u00a0<a href=\"https:\/\/segment.com\/docs\/engage\/audiences\/linked-audiences\/#copy-personalization-syntax\" rel=\"noopener noreferrer nofollow\">Linked Audiences documentation<\/a>\u00a0to learn more.<\/li><\/ul><p><strong>Linked Audience Activation Improvements<\/strong><\/p><ul><li>Segment updated the Linked Audience Activation UI to make the set up for Activations easier with these new improvements:\t<ul><li>\t\t<p>The destination-level settings moved out of the side panel.<\/p>\t\t<\/li>\t\t<li>\t\t<p>The new\u00a0<em>Configuration<\/em>\u00a0tab gives you a shareable URL to a specific activation configuration that allows multiple teams to collaborate on the mapping.<\/p>\t\t<\/li>\t\t<li>\t\t<p>The UI now displays onboarding instructions on how to get started with Activations.<\/p>\t\t<\/li>\t<\/ul><\/li><\/ul><p><strong>Linked Audience Runs Log Generally Available<\/strong><\/p><ul><li>The <a href=\"https:\/\/segment.com\/docs\/engage\/audiences\/linked-audiences\/#maintaining-linked-audiences\">Linked Audiences Runs Log<\/a> is now Generally Available. View granular runs information about your linked audience runs, such as start time, run duration, run result, and change summary.<\/li><\/ul><p><strong>Linked Audiences Supports EU Infrastructure<\/strong><\/p><ul><li>Users utilizing Regional Segment can now build\u00a0<a href=\"https:\/\/segment.com\/docs\/engage\/audiences\/linked-audiences\/\" rel=\"noopener noreferrer nofollow\">Linked Audiences<\/a>\u00a0on EU infrastructure as part of\u00a0<a href=\"https:\/\/segment.com\/docs\/guides\/regional-segment\/\" rel=\"noopener noreferrer nofollow\">Regional Segment<\/a>.<\/li><\/ul><p><strong>BigQuery Supported as Linked Audience Warehouse Source in Public Beta<\/strong><\/p><ul><li><a href=\"https:\/\/segment.com\/docs\/unify\/data-graph\/\" rel=\"noopener noreferrer nofollow\">Data Graph<\/a>\u00a0now supports BigQuery as a warehouse source. See the\u00a0<a href=\"https:\/\/segment.com\/docs\/unify\/data-graph\/setup-guides\/bigquery-setup\/\" rel=\"noopener noreferrer nofollow\">BigQuery Data Graph Setup documentation<\/a>\u00a0for more information.<\/li><\/ul><p><strong><a href=\"https:\/\/segment.com\/docs\/unify\/data-graph\/linked-events\/\">Linked Events<\/a> General Availability<\/strong><\/p><ul><li>Linked Events is now\u00a0General Available.\u00a0Linked Events enables you to enrich real-time event streams with entities from your data warehouse to your destinations.<\/li>\t<li>Linked Events is available to all US and EU workspaces and is a\u00a0<a href=\"https:\/\/www.twilio.com\/content\/dam\/twilio-com\/global\/en\/other\/hipaa\/pdf\/HIPAA-Eligible-Services.pdf\" rel=\"noopener noreferrer nofollow\">HIPAA Eligible Service<\/a>.<\/li><\/ul><p><strong><a href=\"https:\/\/segment.com\/docs\/connections\/functions\/copilot\/\">Functions Copilot<\/a> General Availability<\/strong><\/p><ul><li>Powered by CustomerAI, Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code.<\/li>\t<li>Functions Copilot is available to all Segment users who have functions enabled for their workspace.<\/li><\/ul><p>Looking for Q3 releases? Check them out <strong><a href=\"https:\/\/community.segment.com\/news-updates-68\/q3-feature-releases-updates-304\"><span style=\"color:#1abc9c;\">here<\/span><\/a><\/strong>.<\/p><p>\u00a0<\/p>","url":"\/news-updates-68\/q4-feature-releases-updates-326?postid=601#post601","creationDate":"2024-10-15T00:27:02+0000","relativeCreationDate":"1 month ago"},"contentType":"article","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/news-updates-68\/segment-university-free-courses-certifications-343","title":"Segment University: FREE Courses & Certifications","description":"<h2>All\u00a0Segment certifications are now free for Segment customers<\/h2><p>\u00a0<\/p><p>Segment University provides learning and insights\u00a0ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account.<\/p><p>\u00a0<\/p><p>Become a Segment expert and get certified!<\/p><ul><li><a href=\"https:\/\/university.segment.com\/path\/implementationcertification?_gl=1*1kppfcb*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Implementation Certification<\/span><\/a><\/li>\t<li><a href=\"https:\/\/university.segment.com\/segment-certified-marketer-exam?_gl=1*1ma0pp1*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Marketer Certification<\/span><\/a><\/li><\/ul><p>\u00a0<\/p><p>Not sure where to start? Browse the\u00a0<a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog\"><span style=\"color:#1abc9c;\">course catalog<\/span><\/a>\u00a0or check out <a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog#role_technical\"><span style=\"color:#1abc9c;\">courses suggested for technical users<\/span><\/a> in Segment.<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><p><strong>Wanting to learn more about a specific area of Segment? <a href=\"https:\/\/community.segment.com\/topic\/new\"><span style=\"color:#1abc9c;\">Start a Discussion<\/span><\/a> and let us know what course you would like to see!<\/strong><\/p><\/div><\/section>","id":343,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/07462d38-15c0-447e-bc39-2aa1f6f7c136_thumb.png","label":"News","replyCount":0,"views":133,"post":{"id":619,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>All\u00a0Segment certifications are now free for Segment customers<\/h2><p>\u00a0<\/p><p>Segment University provides learning and insights\u00a0ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account.<\/p><p>\u00a0<\/p><p>Become a Segment expert and get certified!<\/p><ul><li><a href=\"https:\/\/university.segment.com\/path\/implementationcertification?_gl=1*1kppfcb*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Implementation Certification<\/span><\/a><\/li>\t<li><a href=\"https:\/\/university.segment.com\/segment-certified-marketer-exam?_gl=1*1ma0pp1*_gcl_au*MTA3MTE0OTM3Ni4xNzI2MjY1OTE3LjEyODU1OTIzMTIuMTcyNzcyMjAwOC4xNzI3NzIyMDA5*_ga*Nzc5ODk4NjMwLjE3MjYyNjU5MTc.*_ga_3JKYB4GBBY*MTcyOTgxMzA0Mi4xMDcuMS4xNzI5ODEzMDQzLjAuMC4w\"><span style=\"color:#1abc9c;\">Segment Marketer Certification<\/span><\/a><\/li><\/ul><p>\u00a0<\/p><p>Not sure where to start? Browse the\u00a0<a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog\"><span style=\"color:#1abc9c;\">course catalog<\/span><\/a>\u00a0or check out <a href=\"https:\/\/university.segment.com\/page\/course-and-path-catalog#role_technical\"><span style=\"color:#1abc9c;\">courses suggested for technical users<\/span><\/a> in Segment.<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><p><strong>Wanting to learn more about a specific area of Segment? <a href=\"https:\/\/community.segment.com\/topic\/new\"><span style=\"color:#1abc9c;\">Start a Discussion<\/span><\/a> and let us know what course you would like to see!<\/strong><\/p><\/div><\/section>","url":"\/news-updates-68\/segment-university-free-courses-certifications-343?postid=619#post619","creationDate":"2024-10-24T23:51:30+0000","relativeCreationDate":"30 days ago"},"contentType":"article","type":0,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/news-updates-68\/nominate-your-company-for-our-first-ever-customer-awards-410","title":"Nominate your Company for our First Ever Customer Awards","description":"<p>We\u2019re currently accepting nominations (through December 6th) for our Excellence in Engagement Awards and want to hear from you!<\/p><ul><li><strong>Excellence in Data and AI<\/strong>\u00a0- Are you leveraging data and AI to create impactful customer interactions?<\/li>\t<li><strong>Excellence in Communication<\/strong>\u00a0- Have you perfected the ability to connect with your customers through their preferred channels<\/li>\t<li><strong>Excellence in Optimization<\/strong>\u00a0- Do you want to showcase how you've achieved operational efficiency for your customer-facing teams?<\/li>\t<li><strong>Excellence in Trust<\/strong>\u00a0- Are you a global organization that maintains rigorous standards for compliance, security, and data privacy?<\/li><\/ul><p>If any of these categories resonate with you, we invite you to\u00a0<strong><a href=\"https:\/\/www.twilio.com\/en-us\/lp\/excellence-in-engagement-awards\/excellence-in-engagement-awards-nomination\" rel=\"noopener noreferrer\"><span style=\"color:#1abc9c;\">submit your nomination<\/span><\/a><\/strong>. Unsure if you're the right person to submit the nomination? Please share with your leadership teams.<\/p><p>Overview and FAQs\u00a0<strong><a href=\"https:\/\/www.twilio.com\/en-us\/lp\/excellence-in-engagement-awards\" rel=\"noopener noreferrer\"><span style=\"color:#1abc9c;\">here<\/span><\/a><\/strong>.<\/p>","id":410,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/17ce1c56-1541-4ea3-85f7-d90c581481ab_thumb.png","label":"","replyCount":0,"views":5,"post":{"id":707,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<p>We\u2019re currently accepting nominations (through December 6th) for our Excellence in Engagement Awards and want to hear from you!<\/p><ul><li><strong>Excellence in Data and AI<\/strong>\u00a0- Are you leveraging data and AI to create impactful customer interactions?<\/li>\t<li><strong>Excellence in Communication<\/strong>\u00a0- Have you perfected the ability to connect with your customers through their preferred channels<\/li>\t<li><strong>Excellence in Optimization<\/strong>\u00a0- Do you want to showcase how you've achieved operational efficiency for your customer-facing teams?<\/li>\t<li><strong>Excellence in Trust<\/strong>\u00a0- Are you a global organization that maintains rigorous standards for compliance, security, and data privacy?<\/li><\/ul><p>If any of these categories resonate with you, we invite you to\u00a0<strong><a href=\"https:\/\/www.twilio.com\/en-us\/lp\/excellence-in-engagement-awards\/excellence-in-engagement-awards-nomination\" rel=\"noopener noreferrer\"><span style=\"color:#1abc9c;\">submit your nomination<\/span><\/a><\/strong>. Unsure if you're the right person to submit the nomination? Please share with your leadership teams.<\/p><p>Overview and FAQs\u00a0<strong><a href=\"https:\/\/www.twilio.com\/en-us\/lp\/excellence-in-engagement-awards\" rel=\"noopener noreferrer\"><span style=\"color:#1abc9c;\">here<\/span><\/a><\/strong>.<\/p>","url":"\/news-updates-68\/nominate-your-company-for-our-first-ever-customer-awards-410?postid=707#post707","creationDate":"2024-11-20T00:36:32+0000","relativeCreationDate":"4 days ago"},"contentType":"article","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/news-updates-68\/webinar-q4-product-releases-live-q-a-388","title":"Webinar: Q4 Product Releases + Live Q&A","description":"<h2>What\u2019s New with Segment: Q4 Product Releases + Live Q&amp;A<\/h2><p>\u00a0<\/p><p>During this live session, you\u2019ll get an exclusive look at our upcoming product releases and our future product roadmap. Plus, you\u2019ll have a chance to engage with our team during the live Q&amp;A, so get your questions ready!<\/p><p><strong>Agenda<\/strong><\/p><ul><li>Gain a holistic view of customers with unified profiles<\/li>\t<li>Unlock deeper personalization capabilities with AI<\/li>\t<li>Achieve faster time to value<\/li><\/ul><h3><br \/><u><a href=\"https:\/\/webinars.segment.com\/segment\/what-s-new-with-segment-product-releases-live-q-a?utm_source=community&amp;utm_medium=referral&amp;utm_campaign=all_ic_2024-11-19-wbnr-q4-product-releases_20241121&amp;utm_content=webinar\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/u><\/h3><ul><li>Thursday, November 21st, 2024 \u00b7 9:00 a.m. (PDT)<\/li><\/ul><p>\u00a0<\/p><p>See you there!<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><p><strong>Interested in learning more about Product Releases? Check out:<\/strong><\/p><ul><li><a href=\"https:\/\/community.segment.com\/news-updates-68\/q4-feature-releases-updates-326\">Q4 Releases to date<\/a><\/li>\t<li><a href=\"https:\/\/community.segment.com\/news-updates-68\/q3-feature-releases-updates-304\">All Q3 Releases<\/a><\/li><\/ul><\/div><\/div><\/section>","id":388,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/a21b551e-bb23-4e23-87d5-2746cbd15e3b_thumb.png","label":"","replyCount":0,"views":12,"post":{"id":679,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>What\u2019s New with Segment: Q4 Product Releases + Live Q&amp;A<\/h2><p>\u00a0<\/p><p>During this live session, you\u2019ll get an exclusive look at our upcoming product releases and our future product roadmap. Plus, you\u2019ll have a chance to engage with our team during the live Q&amp;A, so get your questions ready!<\/p><p><strong>Agenda<\/strong><\/p><ul><li>Gain a holistic view of customers with unified profiles<\/li>\t<li>Unlock deeper personalization capabilities with AI<\/li>\t<li>Achieve faster time to value<\/li><\/ul><h3><br \/><u><a href=\"https:\/\/webinars.segment.com\/segment\/what-s-new-with-segment-product-releases-live-q-a?utm_source=community&amp;utm_medium=referral&amp;utm_campaign=all_ic_2024-11-19-wbnr-q4-product-releases_20241121&amp;utm_content=webinar\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/u><\/h3><ul><li>Thursday, November 21st, 2024 \u00b7 9:00 a.m. (PDT)<\/li><\/ul><p>\u00a0<\/p><p>See you there!<\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><p><strong>Interested in learning more about Product Releases? Check out:<\/strong><\/p><ul><li><a href=\"https:\/\/community.segment.com\/news-updates-68\/q4-feature-releases-updates-326\">Q4 Releases to date<\/a><\/li>\t<li><a href=\"https:\/\/community.segment.com\/news-updates-68\/q3-feature-releases-updates-304\">All Q3 Releases<\/a><\/li><\/ul><\/div><\/div><\/section>","url":"\/news-updates-68\/webinar-q4-product-releases-live-q-a-388?postid=679#post679","creationDate":"2024-11-12T23:45:49+0000","relativeCreationDate":"11 days ago"},"contentType":"article","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.segment.com\/news-updates-68\/workshop-intelligent-marketing-with-ai-389","title":"Workshop: Intelligent Marketing with AI","description":"<h2>AI Webinar: Unlocking Intelligent Marketing<\/h2><p>\u00a0<\/p><p>Discover how to elevate your marketing and accelerate development outcomes with innovating AI features and use cases in the Segment CDP.<\/p><p>Who Should Attend? Marketing leaders, developers, e-commerce managers, and anyone aiming to boost customer engagement and sales through AI-driven solutions.<\/p><h3><br \/>SESSION 1: <u><a href=\"https:\/\/webinars.segment.com\/segment\/AI-Webinar-Unlocking-Intelligent-Marketing\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/u><\/h3><ul><li>Tuesday, November 19, 2024 \u00b7 1:00 p.m.\u00a0(PDT)<\/li><\/ul><p>\u00a0<\/p><h3>SESSION 2: <a href=\"https:\/\/webinars.segment.com\/segment\/AI-Webinar-Unlocking-Intelligent-Marketing-NAMER\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/h3><ul><li>Monday, November\u00a025, 2024 \u00b7 11:00\u00a0(UTC)<\/li><\/ul><p>\u00a0<\/p><p>All sessions wrap up with live Q&amp;A. See you there!<\/p>","id":389,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/2296841e-c0bc-49ca-9aea-53032cfacb43_thumb.png","label":"","replyCount":0,"views":16,"post":{"id":681,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":0,"badges":[{"title":"Key Contributor","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/361335d3-38c1-4452-85fe-256b37d6151c_thumb.png"}],"isBanned":false},"content":"<h2>AI Webinar: Unlocking Intelligent Marketing<\/h2><p>\u00a0<\/p><p>Discover how to elevate your marketing and accelerate development outcomes with innovating AI features and use cases in the Segment CDP.<\/p><p>Who Should Attend? Marketing leaders, developers, e-commerce managers, and anyone aiming to boost customer engagement and sales through AI-driven solutions.<\/p><h3><br \/>SESSION 1: <u><a href=\"https:\/\/webinars.segment.com\/segment\/AI-Webinar-Unlocking-Intelligent-Marketing\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/u><\/h3><ul><li>Tuesday, November 19, 2024 \u00b7 1:00 p.m.\u00a0(PDT)<\/li><\/ul><p>\u00a0<\/p><h3>SESSION 2: <a href=\"https:\/\/webinars.segment.com\/segment\/AI-Webinar-Unlocking-Intelligent-Marketing-NAMER\"><span style=\"color:#1abc9c;\">Register Here<\/span><\/a><\/h3><ul><li>Monday, November\u00a025, 2024 \u00b7 11:00\u00a0(UTC)<\/li><\/ul><p>\u00a0<\/p><p>All sessions wrap up with live Q&amp;A. See you there!<\/p>","url":"\/news-updates-68\/workshop-intelligent-marketing-with-ai-389?postid=681#post681","creationDate":"2024-11-13T19:21:01+0000","relativeCreationDate":"11 days ago"},"contentType":"article","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"serverSideProps":{"topics":[{"id":326,"type":"article"},{"id":343,"type":"article"},{"id":410,"type":"article"},{"id":388,"type":"article"},{"id":389,"type":"article"}]},"allProductAreas":[{"id":"18","name":"Addon"},{"id":"7","name":"API"},{"id":"11","name":"Beta"},{"id":"17","name":"Business"},{"id":"8","name":"Compliance"},{"id":"1","name":"Connections"},{"id":"5","name":"Destinations"},{"id":"14","name":"End of Life"},{"id":"13","name":"End of Sale"},{"id":"15","name":"Free"},{"id":"12","name":"General 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