Boosting Registrations and Deposits in Online Sports Betting

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srcset="https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=519&h=500&dpr=1 1x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=519&h=500&dpr=2 2x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=519&h=500&dpr=3 3x" width="519" height="500" ><source media="screen and (min-width: 750px) and (max-width: 1019px)" srcset="https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=650&h=850&dpr=1 1x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=650&h=850&dpr=2 2x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=650&h=850&dpr=3 3x" width="650" height="850" ><source media="screen and (min-width: 1020px) and (max-width: 1339px)" srcset="https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=930&h=800&dpr=1 1x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=930&h=800&dpr=2 2x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=930&h=800&dpr=3 3x" width="930" height="800" ><source media="screen and (min-width: 1340px) and (max-width: 1459px)" srcset="https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=1440&h=950&dpr=1 1x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=1440&h=950&dpr=2 2x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=1440&h=950&dpr=3 3x" width="144" height="950" ><source media="screen and (min-width: 1460px)" srcset="https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=1650&h=950&dpr=1 1x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=1650&h=950&dpr=2 2x, https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=1650&h=950&dpr=3 3x" width="165" height="950" ><img src="https://ixn.imgix.net/wp-content/uploads/2023/10/16152056/Online-Gambling.jpg?auto=format&q=85&fit=crop&w=519&h=500" alt="Online gambling brand ads in New Jersey transit stations, for out of home marketing with Intersection" width="519" height="500" /></picture> </div>  <section class="textModule textModule--subtitle" tabindex="0"> <div class="container container--title"> <div class="detailContainer detailContainer--6col"> <p class="b-subtitle">New Jersey & Philadelphia, 2021</p> <h4 class="b-title b-title--large">A sports betting success story in NJ & Philly </h4> </div> </div> <div class="container container--text"> <div class="detailContainer detailContainer--6col b-shareTools detailContainer--text_module"> <p><span style="font-weight: 400;">In the fast-paced world of online gambling, an online sports betting brand looked to get ahead with an innovative marketing campaign to drive sign-ups. </span>The challenge was clear: drive first registrations and first deposits while optimizing the cost per acquisition (CPA) in key markets across Northeast New Jersey.</p> <p>Out-of-home advertising is a marketing channel that bridges the gap between the digital and physical worlds. It offers a tangible, real-world connection with potential customers, a crucial component in an industry where trust and visibility are paramount. While the online gambling platform operates in the virtual realm, connecting with potential users in the physical world is essential to building brand recognition and trust.</p> <p>In 2018, the platform launched its first campaign in Northern New Jersey, leveraging station dominations. Key transit hubs, including Hoboken, Newark, and Secaucus Stations, just outside of New York City, became the canvas for a strategic campaign. The results of this endeavor surpassed expectations and signaled a pivotal shift in the platform’s approach.</p> <p>Building on the success of the 2018 campaign, Philadelphia station dominations were introduced in 2020, strategically targeting locations such as 15th Street, Dilworth Park, and NRG Stations. The expansion into Philadelphia further underscored the viability of OOH advertising as a catalyst for achieving the platform’s goals.</p> <p>This case study delves into the strategic utilization of out-of-home advertising as a tool for driving registrations and deposits. Through data-driven precision and strategic placement, Intersection empowered our client to navigate the competitive landscape of online gambling successfully.</p> </div> </div> </section>  <div class="container container--stats " tabindex="0"> <div class="detailContainer detailContainer--8col"> <div class="b-statColumn "> <h3 class="b-statColumn__title">Campaign Objectives </h3> <div class="b-statColumn__content"> <ul class="b-statColumn__list"> <li class="b-statColumn__item"> <p class="b-statColumn__number">Goal<span></span></p> <p class="b-statColumn__blob">Drive first registrations and first deposits</p> </li> <li class="b-statColumn__item"> <p class="b-statColumn__number">KPI<span></span></p> <p class="b-statColumn__blob">Lift in first registration and first deposit rates, CPA</p> </li> </ul> </div> </div> </div> </div>  <section class="textModule " tabindex="0"> <div class="container container--title"> <div class="detailContainer detailContainer--6col"> <h4 class="b-title b-title--large">Results & Impact </h4> </div> </div> <div class="container container--text"> <div class="detailContainer detailContainer--6col b-shareTools detailContainer--text_module"> <p>Online registrations and deposits soared in both 2018 and 2020, directly attributable to the power of station dominations. The 2018 campaign resulted in a 51% increase in online registrations, and the 2020 campaign achieved an even more impressive 61% increase. In addition, the campaign produced a remarkable 69% lift in deposits placed on the platform.</p> <p>With tailored campaigns, strategic placement, and the power of station dominations, Intersection facilitated the achievement of the platform’s goals, strengthening its position in the competitive online gambling industry.</p> </div> </div> </section>  <div class="container container--stats " tabindex="0"> <div class="detailContainer detailContainer--8col"> <div class="b-statColumn "> <h3 class="b-statColumn__title">Results </h3> <div class="b-statColumn__content"> <ul class="b-statColumn__list"> <li class="b-statColumn__item"> <p class="b-statColumn__number">61.4<span>%</span></p> <p class="b-statColumn__blob">increase in online registrations</p> </li> <li class="b-statColumn__item"> <p class="b-statColumn__number">69.1<span>%</span></p> <p class="b-statColumn__blob">lift in deposits placed on the platform</p> </li> </ul> <p class="b-statColumn__source">Source: <br>Place Exchange & 1st party data, 2018 - 2020</p> </div> </div> </div> </div>  <div class="container container--mediaKit" tabindex="0"> <div class="detailContainer detailContainer--8col"> <div class="b-mediaKit"> <h4 class="b-mediaKitTitle">Download National Media Kit </h4> <a href="https://ixn-p-81a77edd0ffa.s3.amazonaws.com/wp-content/uploads/2023/11/13092010/National-2023-Media-Kit.pdf" class="b-mediaKit__button btn btn--yellow btn--constant" data-behavior='GaTrackPdf' data-tracking-action="Media Kit - Sports Betting Brand" data-tracking-label="https://ixn-p-81a77edd0ffa.s3.amazonaws.com/wp-content/uploads/2023/11/13092010/National-2023-Media-Kit.pdf" target="_blank" rel="noopener"> <span class="btn__text">Media Kit</span> <span class="btn__icon"> <svg class="icon icon--download"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon--download"></use></svg> </span> </a> <div class="b-mediaKit__item"> <span class="b-mediaKit__icon"> <svg class="icon icon--street_small"><use 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height="366" ><source media="screen and (min-width: 1020px) and (max-width: 1339px)" srcset="https://ixn.imgix.net/wp-content/uploads/2023/09/03105121/Retail-Success-Story-e1696344781794.jpg?auto=format&q=85&fit=crop&w=610&h=343&dpr=1 1x, https://ixn.imgix.net/wp-content/uploads/2023/09/03105121/Retail-Success-Story-e1696344781794.jpg?auto=format&q=85&fit=crop&w=610&h=343&dpr=2 2x, https://ixn.imgix.net/wp-content/uploads/2023/09/03105121/Retail-Success-Story-e1696344781794.jpg?auto=format&q=85&fit=crop&w=610&h=343&dpr=3 3x" width="610" height="343" ><source media="screen and (min-width: 1340px) and (max-width: 1459px)" srcset="https://ixn.imgix.net/wp-content/uploads/2023/09/03105121/Retail-Success-Story-e1696344781794.jpg?auto=format&q=85&fit=crop&w=800&h=450&dpr=1 1x, https://ixn.imgix.net/wp-content/uploads/2023/09/03105121/Retail-Success-Story-e1696344781794.jpg?auto=format&q=85&fit=crop&w=800&h=450&dpr=2 2x, 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height="270" /></picture> <div class="storiesItem__content"> <div class="storiesItem__separator"> <h3 class="storiesItem__title">CPG Brand <br>leverages transit OOH to drive 75% lift in web visits to product page</h3> </div> </div> </div> </a> </div> </div> </div> </div> <footer class="footer"> <div class="footer__bar"> <ul class="footer__nav"> <li class="menu-item menu-awards"><a href="/awards/">Awards</a></li> <li class="menu-item menu-insights"><a href="/insights/">Insights</a></li> <li class="menu-item menu-in-the-news"><a href="/press/">In the News</a></li> <li class="menu-item menu-announcements"><a href="/announcements/">Announcements</a></li> <li class="menu-item menu-leadership"><a href="https://www.intersection.com/about-us/leadership/">Leadership</a></li> <li class="menu-item menu-contact-us"><a href="https://www.intersection.com/contact-us/">Contact Us</a></li> </ul> <div class="footer__social"> <a href="https://twitter.com/intersection_co" class="socialIcon" 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value="Minneapolis">Minneapolis</option> <option value="New Jersey">New Jersey</option> <option value="New York">New York</option> <option value="Philadelphia">Philadelphia</option> <option value="Pittsburgh">Pittsburgh</option> <option value="Portland">Portland</option> <option value="San Francisco">San Francisco</option> <option value="Seattle">Seattle</option> <option value="Air">Air</option> <option value="National">National</option> </select> <label class="form__label" for="market_of_interest">Market of Interest *</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div 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id="utm_content" name="00N6e00000OKi2B" type="hidden" /><input id="utm_gclid" name="00NPm0000076xhJ" type="hidden" /> <input type=hidden name="00N5A00000HAUOG" value="Urban Partnerships" id="area-of-interest"> <input type="hidden" id="Campaign_ID" name="Campaign_ID" value="_campaignID_" /> <div class="form__half"> <fieldset class="form__group"> <input type="text" class="form__input" name="first_name" value="" required> <label class="form__label" for="first_name">First Name*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> <fieldset class="form__group"> <input type="text" class="form__input" name="last_name" value="" required> <label class="form__label" for="last_name">Last Name*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <input type="email" class="form__input" name="email" value="" required> <label class="form__label" for="email">Email address*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> <fieldset class="form__group"> <input type="text" class="form__input" name="company" value="" required> <label class="form__label" for="company">Organization</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <input type="text" class="form__input" name="title" value=""> <label class="form__label" for="title">Title</label> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <select class="form__select" id="market_of_interest" name="00NPm0000076wi1" title="Market of Interest" required> <option disabled value selected>Market of Interest *</option> <option value="Austin">Austin</option> <option value="Atlanta">Atlanta</option> <option value="Boston">Boston</option> <option value="Chicago">Chicago</option> <option value="Las Vegas">Las Vegas</option> <option value="Los Angeles">Los Angeles</option> <option value="Minneapolis">Minneapolis</option> <option value="New Jersey">New Jersey</option> <option value="New York">New York</option> <option value="Philadelphia">Philadelphia</option> <option value="Pittsburgh">Pittsburgh</option> <option value="Portland">Portland</option> <option value="San Francisco">San Francisco</option> <option value="Seattle">Seattle</option> <option value="Air">Air</option> <option value="National">National</option> </select> <label class="form__label" for="market_of_interest">Market of Interest *</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__full"> <label class="form__label form__label--full" for="description">Message</label> <textarea class="form__textarea" name="description" data-behavior="AutoExpandTextArea"></textarea> </div> <div class="form__full"> <fieldset class="form__group js-recaptcha" > <div class="g-recaptcha" data-sitekey="6Ldf19wZAAAAAO7ggEORqko_5f27iddL6MqoCRXU"></div> <span class="form__error"></span> </fieldset> </div> <div class="private-policy"> <p>Your <a href="/privacy-policy/">privacy</a> is important to us.</p> </div> <input id="00N5A00000HHxyR" maxlength="10" name="00N5A00000HHxyR" size="20" type="hidden"/> <input type ="hidden" id="00N5A00000GcIA0" name="00N5A00000GcIA0" title="Buying Mechanism" value="_buying_mechanism_"/> <input type="submit" value="Send" class="form__submit btn btn--grey"> </form> </div> </script> <script type="text/template" id="market-contact-form"> <div class="form"> <div class="form__header"> <h2 class="form__title">Buy Media in _location_</h2> <span class="form__close btn-close" data-behavior="CloseLightbox"> <svg class="icon icon--close"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--close"></use></svg> </span> </div> <form action="https://www.intersection.com/wp-admin/admin-post.php" autocomplete="off" data-behavior="Form" data-conversion-id="_conversionID_" data-linkedin-pixel="_linkedinPixel_" target="salesforce_iframe" novalidate> <input type="hidden" name="action" value="validate_recaptcha" /> <input type=hidden name="retURL" value="https://www.intersection.com"><input type=hidden name="00N5A00000GOs7A" value="" id="page-referrer"><input id="utm_source" name="00N6e00000OKi1w" type="hidden" /><input id="utm_medium" name="00N6e00000OKi21" type="hidden" /><input id="utm_campaign" name="00N6e00000OKi26" type="hidden" /><input id="utm_term" name="00N6e00000OLIRL" type="hidden" /><input id="utm_content" name="00N6e00000OKi2B" type="hidden" /><input id="utm_gclid" name="00NPm0000076xhJ" type="hidden" /> <input type=hidden name="00N5A00000HAUOG" value="_location_" id="area-of-interest"> <input type="hidden" id="Campaign_ID" name="Campaign_ID" value="_campaignID_" /> <div class="form__half"> <fieldset class="form__group"> <input type="text" class="form__input" name="first_name" value="" required> <label class="form__label" for="first_name">First Name*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> <fieldset class="form__group"> <input type="text" class="form__input" name="last_name" value="" required> <label class="form__label" for="last_name">Last Name*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <input type="email" class="form__input" name="email" value="" required> <label class="form__label" for="email">Email address*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> <fieldset class="form__group"> <input type="text" class="form__input" name="phone" value=""> <label class="form__label" for="phone">Phone</label> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <input type="text" class="form__input" name="company" value="" required> <label class="form__label" for="company">Company*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> <fieldset class="form__group"> <input type="text" class="form__input" name="city" value="" required> <label class="form__label" for="city">City* <span>(Company location)</span></label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <input class="form__input" id="url" maxlength="80" name="url" size="20" type="text" value="" required> <label class="form__label" for="company_website">Company Website *</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <select class="form__select" id="market_of_interest" name="00NPm0000076wi1" title="Market of Interest" required> <option disabled value selected>Market of Interest *</option> <option value="Austin">Austin</option> <option value="Atlanta">Atlanta</option> <option value="Boston">Boston</option> <option value="Chicago">Chicago</option> <option value="Las Vegas">Las Vegas</option> <option value="Los Angeles">Los Angeles</option> <option value="Minneapolis">Minneapolis</option> <option value="New Jersey">New Jersey</option> <option value="New York">New York</option> <option value="Philadelphia">Philadelphia</option> <option value="Pittsburgh">Pittsburgh</option> <option value="Portland">Portland</option> <option value="San Francisco">San Francisco</option> <option value="Seattle">Seattle</option> <option value="Air">Air</option> <option value="National">National</option> </select> <label class="form__label" for="market_of_interest">Market of Interest *</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__full"> <label class="form__label form__label--full" for="description">Message*</label> <textarea class="form__textarea" name="description" data-behavior="AutoExpandTextArea" required></textarea> <span class="form__error"></span> </div> <div class="form__full"> <fieldset class="form__group js-recaptcha" > <div class="g-recaptcha" data-sitekey="6Ldf19wZAAAAAO7ggEORqko_5f27iddL6MqoCRXU"></div> <span class="form__error"></span> </fieldset> </div> <div class="private-policy"> <p>Your <a href="/privacy-policy/">privacy</a> is important to us.</p> </div> <input type="submit" value="Send" class="form__submit btn btn--grey"> </form> </div> </script> <script type="text/template" id="download-form-template"> <div class="form form--whitepaper"> <div class="form__header"> <h2 class="form__title">Download White Paper</h2> <span class="form__close btn-close"> <svg class="icon icon--close"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--close"></use></svg> </span> </div> <p class="form__message">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Beatae odit, placeat quas nisi veniam quod blanditiis consectetur.</p> <form action="https://www.intersection.com/wp-admin/admin-post.php" autocomplete="off" data-behavior="Form" data-conversion-id="_conversionID_" data-linkedin-pixel="_linkedinPixel_" target="salesforce_iframe" data-download-url="__url__" novalidate> <input type="hidden" name="action" value="validate_recaptcha" /> <input type=hidden name="retURL" value="https://www.intersection.com"><input type=hidden name="00N5A00000GOs7A" value="" id="page-referrer"><input id="utm_source" name="00N6e00000OKi1w" type="hidden" /><input id="utm_medium" name="00N6e00000OKi21" type="hidden" /><input id="utm_campaign" name="00N6e00000OKi26" type="hidden" /><input id="utm_term" name="00N6e00000OLIRL" type="hidden" /><input id="utm_content" name="00N6e00000OKi2B" type="hidden" /><input id="utm_gclid" name="00NPm0000076xhJ" type="hidden" /> <input type=hidden name="00N5A00000HAUOG" value="Whitepaper" id="area-of-interest"> <div class="form__half"> <fieldset class="form__group"> <input type="text" class="form__input" name="first_name" value="" required> <label class="form__label" for="first_name">First Name*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> <fieldset class="form__group"> <input type="text" class="form__input" name="last_name" value="" required> <label class="form__label" for="last_name">Last Name*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> </div> <div class="form__half"> <fieldset class="form__group"> <input type="email" class="form__input" name="email" value="" required> <label class="form__label" for="email">Email address*</label> <span class="form__error"></span> <svg class="icon icon--tick"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--tick"></use></svg> <svg class="icon icon--cross"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--cross"></use></svg> </fieldset> <fieldset class="form__group"> <input type="text" class="form__input" name="company" value=""> <label class="form__label" for="company">Company</label> </fieldset> </div> <div class="form__full"> <fieldset class="form__group js-recaptcha" > <div class="g-recaptcha" data-sitekey="6Ldf19wZAAAAAO7ggEORqko_5f27iddL6MqoCRXU"></div> <span class="form__error"></span> </fieldset> </div> <div class="private-policy"> <p>Your <a href="/privacy-policy/">privacy</a> is important to us.</p> </div> <input type="submit" value="Download" class="form__submit btn btn--grey"> </form> </div> </script> <script type="text/template" id="hubspot-embed-partnerships-contact-form"> <div class="form"> <div class="form__header"> <h2 class="form__title">_form_title_</h2> <span class="form__close btn-close" data-behavior="CloseLightbox"> <svg class="icon icon--close"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.intersection.com/wp-content/themes/intersection/dist/icons/icons.svg#icon--close"></use></svg> </span> </div> <div class="hs_form" id="hs_form"> </div> </div> </script> </div> <script src="https://static-assets.ripplingcdn.com/ats/embeds/job-board.v1.js" async></script> <script src="https://www.google.com/recaptcha/api.js" defer></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/Chart.js/2.6.0/Chart.min.js" integrity="sha384-nuT0qw6vBhqN718uyKaI6w1EXH49c5XiMUqmHEEiJadrKmJtmQOVVsd8vTgBpr8h" crossorigin="anonymous" defer></script> <script src="/wp-content/themes/intersection/dist/scripts/main.js?ver=13f21694749fc318cb69d3adf5fce01c" id="a17/js-js"></script> </div>  </div>  </div>  </main>  </div> </body> </html>

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