Six Tips to Use Thought Leadership for Pharmaceutical Innovation

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to create and share valuable insights that can influence your industry, customers, and stakeholders as a thought leader in the pharmaceutical sector."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D5612AQHHsiuNCKuvKw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674485612503?e=2147483647&v=beta&t=XX77eupL-Uyk7zYknGZQ-3f_Ysd9cVlA_RSCdrfbaW0"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Thought Leadership">  <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/advice/api/ingraphs/gauge" data-counter-metric-endpoint="/advice/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"Learn how to create and share valuable insights that can influence your industry, customers, and stakeholders as a thought leader in the pharmaceutical 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Alsumidaie","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://www.linkedin.com/in/doncohen","name":"Donald Cohen","image":"https://media.licdn.com/dms/image/v2/D5603AQFWn-JlNCbF3w/profile-displayphoto-shrink_400_400/B56ZSZ9ZZ.HsAg-/0/1737749796792?e=2147483647&v=beta&t=jZDJknCuL6P3mMBAuK59VMXcjINQUMNePp5KEK_Rq9s","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://in.linkedin.com/in/bhuvanasubramanyan","name":"Bhuvana Subramanyan","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://ae.linkedin.com/in/robynabouchedid","name":"Robyn Abou Chedid","image":"https://media.licdn.com/dms/image/v2/D4D03AQG_ZVi2i7xppQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729442950708?e=2147483647&v=beta&t=PCF-RI5jLCDwlluLlrylSNrRW8dbyIkrMhpDmRMcGlQ","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://in.linkedin.com/in/vibhutigupta---","name":"Vibhuti Gupta","image":"https://media.licdn.com/dms/image/v2/C5603AQFb5aMlbVMNIA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1591012862709?e=2147483647&v=beta&t=6qPlLaiMv5IazZAYVfOf0DetFbZCt-9uwakjJOMqvXE","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://in.linkedin.com/in/dr-kartik-nagendraa-ba874b7","name":"Dr. Kartik Nagendraa","image":"https://media.licdn.com/dms/image/v2/D5603AQF1Bb58IX-MlQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1675177472204?e=2147483647&v=beta&t=mP7nXJhn7lQTdqlKMSkhiBMtzzlPeIyuPplF8dQIWF4","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}],"comment":[{"@type":"Comment","text":"In the pharmaceutical industry, thought leadership is a formidable challenge. You're engaging with top-tier professionals like scientists, business experts, and doctors, each an expert in their field. Navigating this landscape requires a deep understanding of various sectors, each with its unique regulations and demands. For instance, clinical research prioritizes patient safety and data integrity, while commercial and manufacturing divisions focus on medical ethics and product purity, respectively. To influence change and establish credibility, your insights must be well-informed and grounded in expertise. Change in this complex environment is challenging but achievable with robust strategies and innovative ideas.","upVoteCount":2,"author":{"@type":"Person","url":"https://pt.linkedin.com/in/malsum","name":"Moe Alsumidaie","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"To leverage thought leadership for pharmaceutical innovation:\n\nStay Informed:\nMonitor industry trends and regulatory changes.\nPublish Insights:\nShare research through articles, white papers, and publications.\nEngage in Events:\nParticipate in conferences, present findings, and network.\nCollaborate Widely:\nForm partnerships with academia, research bodies, and industry peers.\nUtilize Thought Platforms:\nEstablish a presence on blogs, podcasts, and webinars.\nAdvocate and Educate:\nFoster a creative and supportive environment within your organization.\nDigital Presence:\nUtilize social media and digital channels to share insights and engage with the community.\nEthical Leadership:\nAddress ethical and regulatory considerations transparently.","upVoteCount":1,"author":{"@type":"Person","url":"https://www.linkedin.com/in/doncohen","name":"Donald Cohen","image":"https://media.licdn.com/dms/image/v2/D5603AQFWn-JlNCbF3w/profile-displayphoto-shrink_400_400/B56ZSZ9ZZ.HsAg-/0/1737749796792?e=2147483647&v=beta&t=jZDJknCuL6P3mMBAuK59VMXcjINQUMNePp5KEK_Rq9s","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Thought leadership has some basics and that includes conducting and publishing original research to showcase an organisation's commitment to advancing knowledge in the field. Share findings through reputable scientific journals, conferences, and online platforms to reach a broader audience. Contribute to panel discussions, workshops, and other forums to share your organization's perspectives on critical issues and advancements. Engage with regulatory bodies, policymakers & industry associations to provide input on regulatory frameworks that encourage research & development. One key area is to showcase the organization's commitment to social responsibility by investing in initiatives that address unmet medical needs & promote health equity.","upVoteCount":0,"author":{"@type":"Person","url":"https://in.linkedin.com/in/bhuvanasubramanyan","name":"Bhuvana Subramanyan","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"I always found that collaboration with trusted individuals not only builds credibility but increases visibility. Over time, the more people hear from trusted sources, the more reliable your products/services will be perceived.\nI also find it important to have authentic associations with people who truly believe in your products/services.","upVoteCount":3,"author":{"@type":"Person","url":"https://ae.linkedin.com/in/robynabouchedid","name":"Robyn Abou Chedid","image":"https://media.licdn.com/dms/image/v2/D4D03AQG_ZVi2i7xppQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729442950708?e=2147483647&v=beta&t=PCF-RI5jLCDwlluLlrylSNrRW8dbyIkrMhpDmRMcGlQ","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Sharing insights sparks fresh perspectives; hence, position your experts as industry guides. Go ahead and engage in industry discourse, contributing valuable perspectives on emerging trends and challenges. Leveraging webinars, articles, and conference participation is always a good way to showcase your expertise. \nBy becoming trusted voices, your team fuels a culture of continuous learning and drives the narrative of pharmaceutical progress, establishing your organization as a forward-thinking leader in the field.","upVoteCount":0,"author":{"@type":"Person","url":"https://in.linkedin.com/in/vibhutigupta---","name":"Vibhuti Gupta","image":"https://media.licdn.com/dms/image/v2/C5603AQFb5aMlbVMNIA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1591012862709?e=2147483647&v=beta&t=6qPlLaiMv5IazZAYVfOf0DetFbZCt-9uwakjJOMqvXE","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"The key to driving pharmaceutical innovation through thought leadership lies in embracing the unknown. Rather than presenting a roadmap, encourage a culture of exploration and constructive dissent. Thought leadership should be a beacon, not a blueprint. By fostering an environment where diverse perspectives are valued, we tap into a wellspring of creativity. Thought leaders should be provocateurs, challenging the status quo and sparking unconventional ideas. Sometimes, innovation flourishes in the uncharted territories of 'what if' rather than the comfort of 'what is.' Thought leadership, then, becomes the catalyst for a dynamic, ever-evolving landscape of pharmaceutical innovation.","upVoteCount":0,"author":{"@type":"Person","url":"https://in.linkedin.com/in/dr-kartik-nagendraa-ba874b7","name":"Dr. Kartik Nagendraa","image":"https://media.licdn.com/dms/image/v2/D5603AQF1Bb58IX-MlQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1675177472204?e=2147483647&v=beta&t=mP7nXJhn7lQTdqlKMSkhiBMtzzlPeIyuPplF8dQIWF4","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}}]} </script>  </head> <body dir="ltr">  <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="eaac6580-e8cc-4137-86ab-b5c4411941a8" type="hidden"> <input name="session_redirect" 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class="font-normal" itemprop="name">Soft Skills</span> </a> <meta itemprop="position" content="2"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/thought-leadership-s3688/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">Thought Leadership</span> </a> <meta itemprop="position" content="3"> </li> </ol> </section> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12 ">How can you use thought leadership to drive pharmaceutical innovation?</h1>  <div class="powered-by-ai py-3 text-sm text-color-text-secondary">Powered by AI and the LinkedIn community</div> <section class="table-of-content pb-6"> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="identify-your-niche"> <h3 class="text-color-text group-hover:text-color-text-brand">1</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#identify-your-niche" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Identify your niche </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 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items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="collaborate-with-others"> <h3 class="text-color-text group-hover:text-color-text-brand">5</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#collaborate-with-others" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Collaborate with others </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid 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justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="here’s-what-else-to-consider"> <h3 class="text-color-text group-hover:text-color-text-brand">7</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#here’s-what-else-to-consider" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Here’s what else to consider </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> </section> <div class="x-article-introduction"> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Thought leadership is not just a buzzword, but a strategic approach to creating and sharing valuable insights that can influence your industry, customers, and stakeholders. In the pharmaceutical sector, where innovation is critical for addressing unmet medical needs, developing new therapies, and staying ahead of the competition, thought leadership can be a powerful tool to showcase your expertise, vision, and impact. But how can you use thought leadership to drive pharmaceutical innovation? Here are some tips to help you get started.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:w-1/2"> <code id="shouldExpandContributionBox" style="display: none"></code> <div class="x-featured-expert-section__wrapper flex h-full flex-1 flex-col"> <div class="x-featured-expert-section h-full"> <div class="x-featured-expert-section__article-experts"> <div class="x-featured-expert-section__title mt-2 pb-0.5 text-xl font-bold text-color-text"> Top experts in this article </div> <div class="x-featured-expert-section__subtitle pb-3 text-sm text-color-text-secondary"> Selected by the community from 6 contributions. <a href="https://www.linkedin.com/help/linkedin/answer/a1652832" target="_blank" aria-label="Learn more about collaborative articles" data-tracking-control-name="article-ssr-frontend-x-article__featured-expert-learn-more-link" data-tracking-will-navigate="true" class="text-color-text-secondary active:no-underline 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class>Identify your niche</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The first step to becoming a thought leader is to identify your niche or area of specialization within the pharmaceutical field. This could be based on your research, product, service, or market segment. By focusing on a specific topic, you can demonstrate your depth of knowledge, differentiate yourself from others, and address the pain points and challenges of your target audience. 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Share findings through reputable scientific journals, conferences, and online platforms to reach a broader audience. Contribute to panel discussions, workshops, and other forums to share your organization's perspectives on critical issues and advancements. Engage with regulatory bodies, policymakers & industry associations to provide input on regulatory frameworks that encourage research & development. 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align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146850279426)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146850279426_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="create-valuable-content" href="#create-valuable-content" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">2</span> <span class>Create valuable content</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The next step is to create valuable content that showcases your thought leadership. This could be in the form of articles, blogs, podcasts, webinars, white papers, reports, or case studies. The key is to provide useful information, analysis, or perspectives that can educate, inform, or inspire your audience. You should also aim to be original, credible, and engaging, using data, evidence, and stories to support your claims. For example, you could write an article on how your vaccine works, how it was tested, and what it means for patients and public health.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146850279426)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-use-thought-leadership-drive-pharmaceutical-yda1f&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146850279426_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146850279426)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146850279426)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146850279426)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146854473728)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146854473728_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="distribute-your-content" href="#distribute-your-content" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">3</span> <span class>Distribute your content</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The third step is to distribute your content to reach your desired audience and amplify your message. You can use various channels, such as your website, social media, email newsletters, online forums, or industry publications. You should also consider the best format, frequency, and timing for your content, depending on your goals and audience preferences. For example, you could post a blog on your website every week, share it on LinkedIn and Twitter, and send it to your email subscribers.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146854473728)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-use-thought-leadership-drive-pharmaceutical-yda1f&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146854473728_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146854473728)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146854473728)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146854473728)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146896412672)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146896412672_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="engage-with-your-audience" href="#engage-with-your-audience" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">4</span> <span class>Engage with your audience</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The fourth step is to engage with your audience and build relationships with them. You can do this by inviting feedback, comments, questions, or suggestions from your readers or listeners. You can also join relevant conversations, groups, or events where you can share your opinions, insights, or advice. You should also acknowledge and respond to your audience's input, as well as thank them for their support and interest. For example, you could ask your audience what they think of your vaccine, answer their queries, or participate in a webinar or panel discussion on the topic.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146896412672)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-use-thought-leadership-drive-pharmaceutical-yda1f&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146896412672_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146896412672)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146896412672)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146896412672)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146900606976)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146900606976_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="collaborate-with-others" href="#collaborate-with-others" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">5</span> <span class>Collaborate with others</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The fifth step is to collaborate with others who share your vision, values, or goals. You can partner with other thought leaders, experts, influencers, or organizations who can complement your expertise, expand your reach, or enhance your credibility. You can also co-create, co-host, or co-promote content, events, or initiatives that can benefit both parties and their audiences. 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Over time, the more people hear from trusted sources, the more reliable your products/services will be perceived. I also find it important to have authentic associations with people who truly believe in your products/services.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu 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tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 3 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146909011968)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146909011968_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="evaluate-your-impact" href="#evaluate-your-impact" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">6</span> <span class>Evaluate your impact</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The sixth and final step is to evaluate your impact and measure your success as a thought leader. You can use various metrics, such as views, shares, likes, comments, downloads, leads, conversions, or revenue, to track and analyze your performance. You should also solicit feedback, testimonials, or reviews from your audience, partners, or peers to assess your reputation, influence, or value. You should also review your goals, strategies, and results regularly, and make adjustments as needed. For example, you could use Google Analytics, social media analytics, or email marketing tools to monitor your content's reach, engagement, and conversion rates, and ask your audience or partners for their opinions or suggestions on how to improve your thought leadership.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7142214145193545729,7142214146909011968)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-use-thought-leadership-drive-pharmaceutical-yda1f&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7142214145193545729_7142214146909011968_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - 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ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Dr. Kartik Nagendraa </span> <span title="Dr. Kartik is a Top Voice"> <icon class="relative top-0 ml-0 mr-0.5 mb-0 inline-block align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4221chis9yaztef5phd0v3lal" data-svg-class-name="w-2 h-2"></icon> </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Fractional CMO, LinkedIn Top Voice, Coach (ICF Certified), Author </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">The key to driving pharmaceutical innovation through thought leadership lies in embracing the unknown. 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mx-0.5 mt-1 mb-0.5 w-fit hover:no-underline papabear:btn-md" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/personal-branding-s6796/" data-tracking-control-name="article-ssr-frontend-x-article-Personal Branding" data-tracking-will-navigate>Personal Branding</a> </li> <li class="inline-flex"> <a class="btn-sm btn-secondary mx-0.5 mt-1 mb-0.5 w-fit hover:no-underline papabear:btn-md" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/leadership-development-s759/" data-tracking-control-name="article-ssr-frontend-x-article-Leadership Development" data-tracking-will-navigate>Leadership Development</a> </li> <li class="inline-flex"> <a class="btn-sm btn-secondary mx-0.5 mt-1 mb-0.5 w-fit hover:no-underline papabear:btn-md" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/problem-solving-s1017/" data-tracking-control-name="article-ssr-frontend-x-article-Problem Solving" data-tracking-will-navigate>Problem Solving</a> </li> <li class="inline-flex"> <a class="btn-sm btn-secondary mx-0.5 mt-1 mb-0.5 w-fit hover:no-underline papabear:btn-md" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/leadership-s154/" data-tracking-control-name="article-ssr-frontend-x-article-Leadership" data-tracking-will-navigate>Leadership</a> </li> <li class="inline-flex"> <a class="btn-sm btn-secondary mx-0.5 mt-1 mb-0.5 w-fit hover:no-underline papabear:btn-md" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/research-skills-s176/" data-tracking-control-name="article-ssr-frontend-x-article-Research Skills" data-tracking-will-navigate>Research Skills</a> </li> <li class="inline-flex"> <a class="btn-sm btn-secondary mx-0.5 mt-1 mb-0.5 w-fit hover:no-underline papabear:btn-md" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/life-coaching-s43715/" data-tracking-control-name="article-ssr-frontend-x-article-Life Coaching" data-tracking-will-navigate>Life Coaching</a> </li> <li class="inline-flex"> <a class="btn-sm btn-secondary mx-0.5 mt-1 mb-0.5 w-fit hover:no-underline papabear:btn-md" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/executive-coaching-s50060/" data-tracking-control-name="article-ssr-frontend-x-article-Executive Coaching" data-tracking-will-navigate>Executive Coaching</a> </li> </ul> <button class="related-skills-show-more show-more-less__more-button btn-sm btn-secondary mx-0.5 my-1 papabear:btn-md" data-tracking-control-name="article-ssr-frontend-x-article_show_more" aria-label="Show more skills"> Show more <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/1iz8yi5qqd32dtilqm30ioj2o"></icon> </button> <button class="related-skills-show-more show-more-less__less-button show-more-less__button--hide btn-sm btn-secondary mx-0.5 my-1 papabear:btn-md" data-tracking-control-name="article-ssr-frontend-x-article_show_less" aria-label="Show less skills"> Show less <icon 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data-num-reactions="3" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:ugcPost:7142214145403265024" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 3 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="6" data-singular="%numComments% Contribution" data-plural="%numComments% Contributions" data-entity-urn="urn:li:ugcPost:7142214145403265024"> 6 Contributions </div>  </div> </div> </div>  <code id="contentUrn" style="display: none"></code> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 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