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block-system block-menu menu-wrapper menu-bar-wrapper clearfix odd first last block-count-1 block-region-menu-bar block-main-menu" role="navigation"> <h2 class="element-invisible block-title">Main menu</h2> <ul class="menu clearfix"><li class="first leaf menu-depth-1 menu-item-218"><a href="/">Home</a></li><li class="leaf menu-depth-1 menu-item-1309"><a href="/node/721">Current Issue</a></li><li class="leaf menu-depth-1 menu-item-433"><a href="/previous-issue" title="">Previous Issue</a></li><li class="leaf menu-depth-1 menu-item-434"><a href="/special" title="">Special Issue</a></li><li class="last leaf menu-depth-1 menu-item-735"><a href="/node/324">Submission</a></li></ul> </nav></div>    <div id="columns"> <div class="columns-inner clearfix"> <div id="content-column"> <div class="content-inner"> <section id="main-content" role="main"> <header id="main-content-header" class="clearfix"> <h1 id="page-title">Content Analysis Of Social Media: A Grounded Theory Approach</h1> </header> <div id="content"> <div id="block-system-main" class="block block-system no-title odd first last block-count-2 block-region-content block-main" > <article id="node-466" class="node node-paper node-promoted article odd node-full ia-n clearfix" about="/node/466" typeof="sioc:Item foaf:Document" role="article"> <div class="node-content"> <section class="field field-name-field-paper-auth field-type-text field-label-inline clearfix view-mode-full"><h2 class="field-label">Author: </h2><div class="field-items"><div class="field-item even">Linda S.L. Lai</div><div class="field-item odd">W.M. To</div></div></section><section class="field field-name-field-paper-abstract field-type-text-long field-label-above view-mode-full"><h2 class="field-label">Abstract: </h2><div class="field-items"><div class="field-item even">Social media has become a vital part of social life. It affects the beliefs, values, and attitudes of people, as well as their intentions and behaviors. Meanwhile, social media enables governments and organizations to engage people while allowing consumers to make informed decisions. Therefore, converting social media content into information, key concepts, and themes is crucial for generating knowledge and formulating strategies. In this paper, we introduce a grounded theory approach that involves (i) defining the goal and scope of a study; (ii) logically and systematically identifying social media sources, total sample size, and the sample size of every source category; (iii) employing computer-aided lexical analysis with statistical and graphical methods to identify the key dimensions of the topic while minimizing human errors, as well as coding and categorization biases; and (iv) interpreting the findings of the study. This systematic approach was illustrated with the destination image of Macao as an example. The proposed methodology with its hybrid nature can quantitatively analyze qualitative social media content (e.g., impressions, opinions, and feelings) and can identify emergent concepts from the ground up. This paper contributes to electronic commerce research by presenting a novel approach for extracting, analyzing, and understanding social media content.</div></div></section><section class="field field-name-field-paper-key-word field-type-taxonomy-term-reference field-label-inline clearfix view-mode-full"><h2 class="field-label">Key Word: </h2><ul class="field-items"><li class="field-item even"><a href="/taxonomy/term/162" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a></li><li class="field-item odd"><a href="/taxonomy/term/827" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Content analysis</a></li><li class="field-item even"><a href="/taxonomy/term/871" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Lexical and statistical approaches</a></li><li class="field-item odd"><a href="/taxonomy/term/872" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Concept formation</a></li></ul></section><section class="field field-name-field-issue-published-date field-type-datetime field-label-inline clearfix view-mode-full"><h2 class="field-label">Published Date: </h2><div class="field-items"><div class="field-item even"><span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2015-05-01T00:00:00+08:00">May, 2015</span></div></div></section><section class="field field-name-field-paper-full-file field-type-file field-label-above view-mode-full"><h2 class="field-label">Full File: </h2><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="http://www.jecr.org/sites/default/files/16_2_p05.pdf" type="application/pdf; length=801244" title="16_2_p05.pdf">Content Analysis Of Social Media: A Grounded Theory Approach</a></span></div></div></section> </div> <span property="dc:title" content="Content Analysis Of Social Media: A Grounded Theory Approach" class="rdf-meta element-hidden"></span></article> </div> </div>  </section>  </div> </div>  </div> </div>   <footer id="footer" class="clearfix" role="contentinfo"> <div id="footer-inner" class="clearfix"> <div class="region region-footer"><div class="region-inner clearfix"><div id="block-block-2" class="block block-block no-title odd first last block-count-3 block-region-footer block-2" ><div class="block-inner clearfix"> <div class="block-content content"><p class="rtecenter">JOURNAL OF ELECTRONIC COMMERCE RESEARCH</p> <p class="rtecenter">College of Business &nbsp- &nbspCalifornia State University Long Beach </p> <p class="rtecenter">1250 Bellflower Blvd, Long Beach, CA 90840</p> <br> <p class="rtecenter">Hosted & Printed by College of Commerce, National Chengchi University</p> <p class="rtecenter">64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605</p> </div> </div></div></div></div> <p class="attribute-creator"><small class="attribution">Premium Drupal Theme by <a href="http://adaptivethemes.com">Adaptivethemes.com</a></small></p> </div> </footer> </div>  </div>  </body> </html>