Committees | Events & Webinars | ABM Virtual Committee Meeting and Roundtable: How to Scale Your ABM Programs Presented by IBM

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Many firms have experimented with ABM or have started with a small group of accounts. The success we have seen inevitably poses a challenge on how we can do more, with the same resources. You may be wondering what happens when both Marketing and Sales come to rely on ABM and you need to think about scaling your program? Join us for a discussion on some of the considerations for scaling ABM. " /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="ABM Virtual Committee Meeting and Roundtable: How to Scale Your ABM Programs Presented by IBM" /> <meta name="twitter:description" content="Account-based marketing continues to be a highly adopted practice by many organizations, as the client centric approach yields strong business outcomes. Many firms have experimented with ABM or have started with a small group of accounts. The success we have seen inevitably poses a challenge on how we can do more, with the same resources. You may be wondering what happens when both Marketing and Sales come to rely on ABM and you need to think about scaling your program? Join us for a discussion on some of the considerations for scaling ABM. 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Many firms have experimented with ABM or have started with a small group of accounts. The success we have seen inevitably poses a challenge on how we can do more, with the same resources. You may be wondering what happens when both Marketing and Sales come to rely on ABM and you need to think about scaling your program? Join us for a discussion on some of the considerations for scaling ABM. We’ll address topics around:</p> <ul> <li>Exploring new capabilities and tools, including AI</li> <li>The benefits of expanding to a 1:few or 1:many model</li> <li>Staying true your strategy and focus on buying groups</li> </ul> <p><strong style="font-family: inherit; font-style: inherit;">Presenter:<br /><a class="cboxElement" href="/ajax/speaker/id/cherylcaudill" target="_self"><img src="/contentimage/B2B_ONLY/2024/Committees/Cheryl_Caudill_headshot.png" alt="" width="200" height="208" /></a><br /><a class="cboxElement" href="/ajax/speaker/id/cherylcaudill" target="_self"><span style="font-size: 16px;">Cheryl Caudill<br /></span></a></strong><span style="font-size: 16px;"><a class="cboxElement" href="/ajax/speaker/id/cherylcaudill" target="_self">ABM Center of Excellence, IBM</a><br /></span><a style="font-size: 16px;" href="https://www.linkedin.com/in/cherylcaudill/" target="_blank"><img src="/contentimage/B2B_ONLY/social_media_icons/ana_linkedin.png" alt="" width="20" height="20" /></a></p> </div> <div class="tab-pane fade pt-4 pb-4" id="webinar-info" role="tabpanel" aria-labelledby="webinar-info-tab"> <p>Webinar information, if available, will be provided to registrants only.</p> </div> </div>  <br> <div class="cancellation"> </div> </section> </div> <aside class="col-lg-4 v6-right-sidebar" id="col-right"> <div class="right-content">  <div class="post"> <a class="btn register-now-btn" href="https://www.ana.net/committee/register/id/B2B-FEB25ABM" data-gtm-event="cta" data-gtm-info="Register Now (Right Rail)">REGISTER NOW</a> </div>  <div class="mb-4">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>ANA Committee Member Testimonial - E&J Gallo Winery</span> </h2> <div class='boxmodule-deck'> <p>“I have benefited immensely from my time participating with the ANA In-House Agency Committee. I have met so many smart people who are generous with their knowledge and perspective, and I’ve been able to benchmark our practices with those of others in a way that helps us constantly improve.”<br /><em>Michelle Clark, Senior Director – Creative at E&J Gallo Winery</em></p> <p><a class="more" href="/content/show/id/committee-testimonials">READ MORE TESTIMONIALS</a></p> </div> </div> </div> </div> <div class="mb-4"> </div> <div class="mb-4">  <div class='box sidebar-search boxmodule-sidebar-search'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Find What You’re Looking For</span> </h2> <div class='boxmodule-deck'> <p>Our member-exclusive online content portfolio of best practices, case studies, and research connects you to the knowledge and resources you need to become a smarter, more capable marketer.</p> <p>Search our extensive collection:</p> </div> <form class='insights-search-form' action="/mkcfsearch/index" method="get">  <div class="input-group search-wrapper"> <input type="text" class="form-control" name ='search_terms' id="web-search"> <div class="input-group-append"> <input type="submit" class="input-group-text" value="Search"> </div> </div> </form> </div> </div> </div>   </div> </aside> </div> </div>  <div id="infoblock"> </div> </main> </div> <footer class="section pb-3 pt-3 border-top" style="border-top: 1px solid #e8e8e8;" id="footer-block"> <style type="text/css"> #floating_content { border-top: 1px solid #999; top:97%; float: left; height: 30px; left: 0; padding: 0px 24px; position: fixed; width: 100%; z-index: 10000; background: #aa0000; color:#fff; } </style> <style> .checkbox input[type="checkbox"].gdpr-inputs { opacity: 1; pointer-events: inherit; z-index: 1000; position: relative; width:inherit; height: inherit; } #gdpr-preferences span.checkbox-material { display: none !important; } </style> <div class="modal" id="gdpr-preferences" data-backdrop="static" data-keyboard="false" tabindex="-1" role="dialog" style="z-index: 1000000; overflow-y: auto;"> <div class="modal-dialog" role="document" style="margin-top:35px;"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-bs-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title text-center"> Cookie Preferences </h4> </div> <div class="modal-body"> <p style="text-align: left;"> The ANA asks you to accept cookies for performance, social media and advertising purposes. 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