18 Data-Driven Tactics to Boost Your Instagram Engagement

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> <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 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class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/12/how-to-increase-instagram-engagement.png 300w, /blog/content/images/size/w600/2024/12/how-to-increase-instagram-engagement.png 600w, /blog/content/images/size/w1000/2024/12/how-to-increase-instagram-engagement.png 1000w, /blog/content/images/size/w2000/2024/12/how-to-increase-instagram-engagement.png 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/12/how-to-increase-instagram-engagement.png" src="/blog/assets/images/img-placeholder-md.jpg?v=000b18dea8" alt="how to increase instagram engagement" fetchpriority="high" /> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-instagram-analytics post-hero__tag" href="/blog/tag/instagram-analytics/" title="Instagram Analytics" aria-label="Instagram Analyticss">Instagram Analytics</a> </div> <h1 class="post-hero__title">18 Data-Driven Tactics to Boost Your Instagram Engagement</h1> <p class="post-hero__excerpt">18 Instagram engagement strategies for 2025. Increase reach, drive meaningful interactions, and grow your audience with data-backed tactics.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/sabinavarga/" class="post-hero__author-image" aria-label="Sabina Varga"> <img class="lazyload" data-src="/blog/content/images/2024/06/Sabina-1x1.jpg" alt="Sabina Varga" src="/blog/assets/images/img-placeholder-square.jpg?v=000b18dea8" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/sabinavarga/">Sabina Varga</a> </div> <time datetime="2024-11-07" class="post-hero__date"> Nov 7, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=000b18dea8#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-instagram-analytics post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>Let's talk about the elephant in the digital room: getting <a href="https://www.socialinsider.io/blog/social-media-engagement/">social media engagement</a> in 2025 isn't by far as easy as it used to be. With all the algorithm changes and intense competition, getting good results is harder by the day. </p><p>Instagram, in particular, evolved from a cute and simple photo-sharing app into a complex content ecosystem and marketplace. As such, it's become more important than ever to have a solid <a href="https://www.socialinsider.io/blog/instagram-marketing/">Instagram marketing</a> strategy. </p><p>Without it, the platform essentially buries posts, your reach plummets and conversion rates suffer. </p><p>The worst part? </p><p>The algorithm takes notice (and not in a good way), showing your content to even fewer people. It's a vicious circle that we're going to help you get out of. </p><p>Whether you're struggling to boost engagement on Instagram or looking to maintain momentum, we'll tell you <a href="https://www.socialinsider.io/blog/how-to-create-content-for-social-media/">how to create content for social media</a> that even algorithm changes can't ignore.</p><highlight><p><strong>Table of Contents</strong><br> <a href="#outbound">1. Drive genuine connections with outbound engagement</a><br> <a href="#stories">2. Create lasting impact with quick Instagram Stories</a><br> <a href="#ugc">3. Leverage UGC for social proof and increased engagement</a><br> <a href="#carousel">4. Maximize reach with carousel posts</a><br> <a href="#reels">5. Use Instagram Reels and carousel posts for more comments</a><br> <a href="#trends">6. Blend authenticity with trends for an ideal engagement mix</a><br> <a href="#memes">7. Lighten up engagement with memes</a><br> <a href="#live">8. Humanize interactions with regular live sessions</a><br> <a href="#cta">9. Drive more engagement with powerful CTAs</a><br> <a href="#storytelling">10. Hook your audience with storytelling</a><br> <a href="#giveaways">11. Spike engagement with contests and giveaways</a><br> <a href="#analytics">12. Optimize engagement with data-driven insights</a><br> <a href="#posting">13. Ensure reliable results with a consistent posting schedule</a><br> <a href="#captions">14. Stop the scroll with engaging captions</a><br> <a href="#hashtags">15. Enhance SEO and community engagement with relevant hashtags</a><br> <a href="#instagram_seo">16. Optimize Instagram SEO for greater discoverability</a><br> <a href="#save_content">17. Create save-worthy content for long-term engagement</a><br> <a href="#metrics">18. Deepen engagement by focusing on meaningful metrics</a></p> </highlight> </br><h2 id="what-is-instagram-engagement">What is Instagram engagement?</h2><a name="whatis"></a><p>Instagram engagement is a powerful indicator of how effectively your content resonates with your audience. </p><p>When we talk about engagement on Instagram, we're measuring how users actively interact with your content through actions like likes, comments, saves, shares, and Story interactions. </p><p>But what really counts as Instagram engagement in 2025? </p><p>The platform now weighs various factors differently:</p><ul><li><strong>Likes and comments</strong> are the most visible forms of Instagram interactions but are considered rather quick and easy actions. </li><li><strong>Saves and shares</strong> typically indicate higher-quality engagement, as they show users find your content valuable enough to revisit or pass along to others. <strong>Shares via DMs</strong>, for example, tend to carry more weight than other actions, as <a href="https://www.instagram.com/mosseri/reel/C86WDnEuBjB/?hl=en">Adam Mosseri</a>, Instagram's CEO, has emphasized.</li><li><strong>Story reactions</strong> and <strong>time spent</strong> <strong>viewing</strong> Instagram reels or carousels are other notable engagement metrics. <br></li></ul><p>Why does this matter? As every <a href="https://www.socialinsider.io/">social media strategist</a> knows, higher Instagram engagement means your content isn't just being seen but making an impact. When someone stops scrolling to interact with your Instagram posts, you've successfully cut through the noise. </p><p>Plus, strong engagement signals to the Instagram algorithm (or, more accurately, <a href="https://creators.instagram.com/grow/algorithms-and-ranking?locale=en_US">algorithms</a>) that your content is worth promoting. This creates a positive feedback loop: better engagement leads to more visibility, which in turn drives more engagement.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Want to know where your Instagram engagement rate stands?<br><br>Try Socialinsider's <a href="https://www.socialinsider.io/free-tools/instagram-engagement-calculator">free Instagram engagement rate calculator</a> now! Simply plug in your handle and instantly see how your Instagram engagement compares to other accounts across your industry.</div></div><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/11/instagram-engagement-rate-calculator.png" class="kg-image" alt="Check out FREE Instagram engagement calculator" loading="lazy" width="2000" height="1011" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/instagram-engagement-rate-calculator.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/instagram-engagement-rate-calculator.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/instagram-engagement-rate-calculator.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/11/instagram-engagement-rate-calculator.png 2400w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-button-card kg-align-center"><a href="https://www.socialinsider.io/free-tools/instagram-engagement-calculator" class="kg-btn kg-btn-accent">FREE Instagram Engagement Calculator</a></div><p>If you're looking for a deeper analysis — and you should if you're serious about growing your Instagram account — <a href="https://app.socialinsider.io/signup">start a 14-day free trial</a> to evaluate your content's performance, audience reach, and engagement metrics. </p><p>Now that you have the tools to measure performance, it's time to turn the creativity knob to the max and learn how to increase engagement on Instagram like a pro.</p><h2 id="18-tactics-to-maximize-instagram-engagement">18 tactics to maximize Instagram engagement</h2><p>While there's no magic formula to boost engagement on Instagram overnight, these 18 proven tactics will help you increase Instagram engagement organically. </p><p>Let's talk about what actually works in 2024.</p><h2 id="-1-drive-genuine-connections-with-outbound-engagement">#1. Drive genuine connections with outbound engagement</h2><a name="outbound"></a><p>Think of outbound engagement as you being the conversation starter rather than just waiting for other people to come talk to you. </p><p>Unlike passive posting and waiting for <a href="https://www.socialinsider.io/blog/social-media-interaction/">social media interactions</a>, outbound engagement means actively participating in your Instagram community.</p><p>As <a href="https://www.linkedin.com/in/tyler-d-jackson/">Tyler D. Jackson</a>, Marketing Director at Trove Branding Consultants, points out, <em>"Everyone wants engagement, but no one wants to engage!"</em> For Tyler, the true purpose of social media lies in being social, and she advocates for actively engaging with those interested in your content. </p><p><a href="https://www.linkedin.com/in/alexandrahaider/">Alex Haider</a>, Social Media Specialist at Second Harvest Heartland, underscores this with an example from the nonprofit sector. In her experience, engaging with other hunger relief organizations not only shows support but also boosts their own engagement numbers. While the primary intention is to strengthen the network, these actions naturally increase visibility and drive more interaction because the support is <em>"extremely genuine."</em></p><p>Social Media Strategist <a href="https://www.linkedin.com/in/chelsearhane/">Chelsea Bradley</a> emphasizes that outbound engagement should go beyond simple interactions. For her, proactive community management requires understanding people's needs and motivations and making them feel <em>"valued, heard, and engaged."</em></p><p><em>Community management is not a task. Community management is a craft that creates lasting impact through authentic relationships,"</em> Chelsea says. </p><p>Convinced that outbound engagement is a powerful way to boost Instagram interactions? Here's how to be proactive, not reactive:</p><ul><li>Respond thoughtfully to comments on your posts</li><li>Engage with your followers' content</li><li>Participate in relevant conversations in your niche</li><li>Comment on posts from similar accounts</li><li>React to Instagram stories from your community</li><li>Share and respond to user-generated content (UGC) <br></li></ul><p><strong>Insider tip:</strong> Dedicate 15-20 minutes daily to outbound engagement. Focus on authentic interactions rather than generic comments like "nice post!" </p><p>You will drive engagement naturally while building genuine connections in your niche.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/11/engage-with-other.png" class="kg-image" alt="engage with others for engagement" loading="lazy" width="1650" height="1334" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/engage-with-other.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/engage-with-other.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/engage-with-other.png 1600w, https://www.socialinsider.io/blog/content/images/2024/11/engage-with-other.png 1650w" sizes="(min-width: 720px) 720px"></figure><h2 id="-2-create-lasting-impact-with-instagram-stories">#2. Create lasting impact with Instagram Stories</h2><a name="stories"></a><p>Stories might be temporary, but their impact on your overall Instagram engagement rate can be lasting. </p><p>However,<em> "Stories are potentially the most underrated format within Instagram,"</em> according to <a href="https://www.linkedin.com/in/giulianaalcala/">Giuliana (Alcala) Clanin</a>, Director of Social Media at Self Esteem Brands.</p><p>Giuliana explains that Stories allow you to connect quickly with followers, especially through interactive features like polls and question stickers. These tools not only drive immediate engagement but also encourage repeat visits by aligning your content with what your audience wants to see. </p><p>Marketing Consultant <a href="https://www.linkedin.com/in/magalimasdamato/">Magali Mas D'Amato</a> agrees: <em>"I find that using Stories' Stickers (polls, questions, add yours, etc.) really helps to keep your followers engaged in between posts 😉." </em></p><p>As <a href="https://www.instagram.com/p/DBqsPQxPsB9/">Instagram's CEO explains</a>, the data shows that stories are important in engaging accounts that already follow you. According to Adam Mosseri, Stories <em>"deepen your connection with people who've already decided to follow your account,"</em> reducing the number of unfollows. </p><p>Want to get maximum engagement? Here are <a href="https://www.socialinsider.io/blog/instagram-story-ideas/">Instagram story ideas</a> that work: </p><ul><li>Behind-the-scenes peeks</li><li>Day-in-the-life content</li><li>Quick tips and tutorials</li><li>User-generated content shares</li><li>Engaging polls and questions</li><li>Exclusive, time-sensitive announcements<br></li></ul><p><strong>Insider tip:</strong> Create <a href="https://www.socialinsider.io/blog/instagram-story-ideas/">Story sequences that boost engagement</a>. Hook viewers with something attention-grabbing (like a controversial opinion or surprising fact) in your first Story, then use a clear CTA in your follow-up, like "Swipe up to learn more."</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/stories-analytics.png" class="kg-image" alt="Here's Socialinsider's dashboard which gives you analytics on Stories" loading="lazy" width="2000" height="953" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/stories-analytics.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/stories-analytics.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/stories-analytics.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/11/stories-analytics.png 2400w" sizes="(min-width: 720px) 720px"><figcaption>Here's the Socialinsider's dashboard which gives you <a href="https://www.socialinsider.io/blog/instagram-stories-analytics/">analytics on Stories</a></figcaption></figure><h2 id="-3-leverage-ugc-for-social-proof-and-increased-engagement">#3. Leverage UGC for social proof and increased engagement</h2><a name="ugc"></a><p>User-generated content offers the best mix of engagement on Instagram and genuine social proof. </p><p>When your audience sees real people interacting with your products, it doesn't just drive engagement but also creates trust.</p><p>According to <a href="https://www.linkedin.com/in/sobia-k-khan/">Sobia Kamran</a>, Assistant Marketing Manager at Dr. Ziauddin Hospital, <em>"UCG encourages followers to tag a product/brand or use a specific hashtag for a chance to be featured on the client's page. This not only builds community but also creates authentic content for our feed."</em></p><p>Marketing Communication Consultant <a href="https://www.linkedin.com/in/meghan-malloy-a3b10a1/">Meghan Malloy</a> highlights how UGC adds depth to a brand's story by sharing perspectives from followers.<em> "When I work with hotels, for example, we utilize guest content (with permission) as well as surrounding destination content, featuring other businesses, special events, etc. Tags and mentions encourage sharing and visibility to a wider audience,"</em> she explains. </p><p>Here are a few best practices that transform UGC into an Instagram engagement powerhouse: </p><ul><li>Create a branded hashtag and suggest it to followers. Use tools like <a href="https://www.socialinsider.io/">Socialinsider</a> to monitor it to see engagement in real-time and react.</li><li>Create photo/video contests or challenges. Add your dedicated hashtag for tracking.</li><li>Share customer success stories in your Instagram feed posts.</li><li>Respond to and engage with everyone who shares content about your brand.</li><li>Feature public UGC in your Stories.</li><li>Be creative about using UGC (but ask for permission!). For example, Jimmy John's leverages direct messages from clients in an <a href="https://www.instagram.com/p/DAo0OTJJWhN/">Exposing my DMs</a> series to create authentic, engaging content. <br></li></ul><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/contents-on-Instagram.png" class="kg-image" alt="Here's how Jimmy John uses UGC on Instagram" loading="lazy" width="2000" height="1300" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/contents-on-Instagram.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/contents-on-Instagram.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/contents-on-Instagram.png 1600w, https://www.socialinsider.io/blog/content/images/2024/11/contents-on-Instagram.png 2022w" sizes="(min-width: 720px) 720px"><figcaption>Here's how Jimmy John uses UGC on Instagram</figcaption></figure><p><strong>Insider tip:</strong> The key to maximum engagement through UGC isn't just sharing it, but celebrating it. Make your featured followers feel special, and you'll inspire others to join the conversation, too.</p><h2 id="-4-maximize-reach-with-carousel-posts">#4. Maximize reach with carousel posts</h2><a name="carousel"></a><p>Instagram carousels are a great way to reach a wider audience. Each carousel post allows users to add multiple images or videos in a single post, encouraging followers to spend more time on the content and boosting interaction. </p><p>Head of Instagram, <a href="https://www.instagram.com/p/DBOeUmTSmIC/">Adam Mosseri</a>, confirms carousels often outperform single photo posts. </p><p>Why? </p><p>They give users multiple chances to engage with your content and, with the addition of <a href="https://www.socialinsider.io/blog/instagram-trending-audio/">Instagram trending audio</a>, they can even tap into the huge reach potential of the Reels tab.</p><p>According to Socialinsider's <a href="https://www.socialinsider.io/blog/instagram-benchmarks/"><strong>Instagram engagement benchmarks 2025</strong></a>: carousel posts have consistently generated more engagement overall than Reels and images over the past two years.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/igbench_topcontent--5-.png" class="kg-image" alt="Instagram Post Formats Performance 2025" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/igbench_topcontent--5-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/igbench_topcontent--5-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/11/igbench_topcontent--5-.png 1260w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.socialinsider.io/blog/instagram-benchmarks/">Instagram Post Formats Performance 2025</a></figcaption></figure><p>Here's how to boost Instagram engagement through carousels:</p><ul><li>Start with a strong visual to stop people from scrolling</li><li>Use the first slide as a hook or teaser</li><li>Include clear CTAs between slides (or at least on the last slide)</li><li>Mix up content types (infographics, photos, text)</li><li>Add music to boost reach potential<br></li></ul><p><strong>Insider tip:</strong> Design your carousels with engagement in mind. Each slide should either provide value or prompt interaction. Each slide should also be able to stand on its own, as the platform often shows various <a href="https://www.socialinsider.io/blog/instagram-carousel/">Instagram carousel</a> photos first in the feed.</p><h2 id="-5-use-instagram-reels-and-carousel-posts-for-more-comments">#5. Use Instagram Reels and carousel posts for more comments</h2><a name="reels"></a><p>We’ve seen that carousels are great for getting engagement. Time to turn to Instagram Reels to generate comments. </p><p>According to Socialinsider's Instagram research, Reels and carousels consistently attract high levels of interaction across different profile sizes. </p><p>While Reels are more efficient across the board, carousels come in a close second in getting people to comment on accounts with a smaller following. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/igbench_topcontent--6-.png" class="kg-image" alt="Median Comments on Instagram" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/igbench_topcontent--6-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/igbench_topcontent--6-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/11/igbench_topcontent--6-.png 1260w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.socialinsider.io/blog/instagram-benchmarks/#comments">Median Comments on Instagram</a></figcaption></figure><p>As shown below, Reels and carousels also achieve high impression rates, especially for profiles with a smaller following, making them ideal for both organic engagement and potential ad campaigns. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/igbench_topcontent--7-.png" class="kg-image" alt="Impressions Rate on Instagram" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/igbench_topcontent--7-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/igbench_topcontent--7-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/11/igbench_topcontent--7-.png 1260w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.socialinsider.io/blog/instagram-benchmarks/#impressions">Impressions Rate on Instagram</a></figcaption></figure><p>Remember that the highest engagement rate for your account comes from understanding not just what to post but why you're posting it. </p><p>With an <a href="https://www.socialinsider.io/blog/instagram-reels-length/">Instagram Reels length</a> of 90 seconds, you must quickly deliver value. Each Reel should have a clear engagement objective, whether sparking conversations in the comments or encouraging saves for later reference.</p><p>Here are a few <a href="https://www.socialinsider.io/blog/instagram-reels-views-hacks/">Instagram Reels hacks</a> to optimize for different engagement metrics: </p><ul><li>For comments: End with thought-provoking questions or controversial statements.</li><li>For shares: Create highly relatable or valuable content.</li><li>For saves: Pack your Reels with actionable tips or fun facts.</li><li>For likes: Lead with controversial statements or attention-grabbing hooks like in this example below from <a href="https://www.instagram.com/reel/C7b86uZxws5/">IBM</a>.<br></li></ul><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/reels-on-instagram.png" class="kg-image" alt="How IBM use Reels for engagement" loading="lazy" width="1530" height="1318" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/reels-on-instagram.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/reels-on-instagram.png 1000w, https://www.socialinsider.io/blog/content/images/2024/11/reels-on-instagram.png 1530w" sizes="(min-width: 720px) 720px"><figcaption>How IBM use Reels for engagement</figcaption></figure><p><strong>Insider tip:</strong> Don't confuse informal recordings with lack of quality. Video quality matters. Invest in good lighting, stable footage, and clear audio. When delivering quality content, viewers are more likely to share it, save it, and come back for more. Think of it as an indirect indicator of your brand's professionalism.</p><h2 id="-6-blend-authenticity-with-trends-for-an-ideal-engagement-mix">#6. Blend authenticity with trends for an ideal engagement mix</h2><a name="trends"></a><p><a href="https://www.socialinsider.io/blog/social-media-best-practices/">Social media best practices</a> based on a Socialinsider research show that 57.85% of Instagram users want to see more authentic, non-promotional content from brands. </p><p>At the same time, <a href="https://www.socialinsider.io/blog/social-media-trends/">social media trends</a> can be a useful tool when aligned with the brand's voice and objectives.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/social-of-social-media.png" class="kg-image" alt="The State of Social Media Report" loading="lazy" width="2000" height="2857" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/social-of-social-media.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/social-of-social-media.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/social-of-social-media.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/11/social-of-social-media.png 2400w" sizes="(min-width: 720px) 720px"><figcaption>The State of Social Media Report</figcaption></figure><p>The sweet spot? </p><p>Blending trending topics and formats with genuine brand personality and educational content.</p><p>Instead of jumping on every trend, choose ones that naturally align with your brand values. For example, if you're a sustainable fashion brand, rather than forcing the latest dance challenge, you might adapt the "What's in my bag" trend to showcase eco-friendly alternatives to everyday items. </p><p>You can drive engagement while staying true to your message. Keep in mind that <a href="https://www.socialinsider.io/blog/instagram-trends/">Instagram trends</a> can boost immediate engagement levels, but you need authenticity to build lasting connections. </p><p><strong>Insider tip: </strong>Before joining a trend, ask yourself: "How can I align this to our voice and values?" The highest engagement rates come from content that feels natural, not forced.</p><h2 id="-7-lighten-up-engagement-with-memes">#7. Lighten up engagement with memes</h2><a name="memes"></a><p><a href="https://www.socialinsider.io/blog/most-popular-memes-on-social-media-right-now/">Memes</a>, when done well, tap into cultural references or humor, helping to convey your brand's personality in a light, fun way. </p><p>According to Socialinsider's <a href="https://www.socialinsider.io/blog/instagram-best-practices/">Instagram best practices</a> data, entertaining content (including memes) drives 47.11% of what people want to see from brands. </p><p>Memes are effective because they are inherently shareable, and directly tied to growing engagement through shares. They also blend well with Instagram's casual nature, allowing brands to connect with their audience on a more personal, less formal level. </p><p>But here's the catch – memes need to feel authentic to your brand voice, like in <a href="https://www.instagram.com/p/DA0hZxgI-Kx/">this example from our Socialinsider account</a>. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/How-Socialinsider-uses-memes.png" class="kg-image" alt="How we use memes for better engagement" loading="lazy" width="1988" height="1304" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/How-Socialinsider-uses-memes.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/How-Socialinsider-uses-memes.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/How-Socialinsider-uses-memes.png 1600w, https://www.socialinsider.io/blog/content/images/2024/11/How-Socialinsider-uses-memes.png 1988w" sizes="(min-width: 720px) 720px"><figcaption>How we use memes for better engagement</figcaption></figure><p><strong>Insider tip: </strong>Don't just repost generic memes – customize them to tell your brand's story and connect with your specific community. For instance, a fitness brand could join the viral <a href="https://www.dailydot.com/pop-culture/expectation-vs-reality-meme-explained/">"Expectation vs. Reality" meme trend</a> by comparing a polished workout pose (Expectation) with a more humorous or authentic behind-the-scenes version (Reality).</p><h2 id="-8-humanize-interactions-with-regular-live-sessions">#8. Humanize interactions with regular live sessions</h2><a name="live"></a><p>One of the <a href="https://www.socialinsider.io/blog/influencer-marketing-trends/">influencer marketing trends</a> you should definitely adopt is reliance on live sessions to connect with the community.</p><p>During live sessions, you can answer questions on the spot, provide behind-the-scenes insights, or address specific concerns. You can even take people on a tour of your store. </p><p>Direct interaction builds trust and makes the audience feel more connected to the people behind the brand, not just the products.</p><p>For example, a beauty brand might host regular live Q&A sessions with product experts or influencers who can offer tips, tutorials, and answers to user-submitted questions. </p><p>A few best practices to keep in mind: </p><ul><li>Address viewers by name as they join</li><li>Respond to comments in real-time</li><li>Be relaxed and authentic</li><li>Ask for audience input throughout</li><li>Save Lives in highlights for those who can't watch</li><li>Repurpose common questions from Lives into carousels, Reels, and Stories</li></ul><p><strong>Insider tip:</strong> To maximize engagement on Lives, announce them in advance through Stories and posts. Whether it's "Monthly Q&As with our CEO" or "Weekly product tips with our experts," make Lives one of your <a href="https://www.socialinsider.io/blog/content-pillars-for-social-media/">content pillars for social media</a>.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/reel-ideas/">Reels ideas for B2B brands</a>!</div></div><h2 id="-9-drive-more-engagement-with-powerful-ctas">#9. Drive more engagement with powerful CTAs</h2><a name="cta"></a><p>Want to know one of the most effective ways to drive engagement on Instagram? Just ask! </p><p>Turns out, people love participating – they're just waiting for an invitation to join the conversation. </p><p>With the right call to action, you boost the chances of transforming passive followers into active participants.</p><p>So, instead of sending followers to the link in bio or writing a general CTA like "I'd love to hear your thoughts," ask a specific question: "What's your biggest challenge with <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a>? Share below — we read every comment!</p><p>A few more powerful CTAs to get you inspired:</p><ul><li>"Save this for later if you want to try it!"</li><li>"Tag someone who needs to see this"</li><li>"Choose your favorite: A or B?"</li><li>"What would you add to this list?"</li><li>"True or False: [statement]?"</li></ul><p>Here's a creative invitation to comment followers can't resist from <a href="https://www.instagram.com/p/DBgmwXZphQk/">Starbucks</a>.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/questions-for-engagement.png" class="kg-image" alt="How Starbucks drives conversations on Instagram" loading="lazy" width="2000" height="1320" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/questions-for-engagement.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/questions-for-engagement.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/questions-for-engagement.png 1600w, https://www.socialinsider.io/blog/content/images/2024/11/questions-for-engagement.png 2030w" sizes="(min-width: 720px) 720px"><figcaption>How Starbucks drives conversations on Instagram</figcaption></figure><p><strong>Insider tip:</strong> Place your CTA where it matters most. For carousels, use the first or last slide. For Reels, voice your CTA within the first 3 seconds. And for Instagram feed post captions, put it before the "more" cut-off. The easier you make it to engage, the more likely people will take action.</p><h2 id="-10-hook-your-audience-with-storytelling">#10. Hook your audience with storytelling</h2><a name="storytelling"></a><p>As we've seen in the Socialinsider data above, engaging storytelling tops the charts at 58.68% for what people want to see from brands on Instagram. That's because people's brains are wired to listen to and watch stories. They no longer gather around the fire but around the screen. </p><p>When you master the art of storytelling, you build an emotional bridge with your audience and inadvertently boost engagement.</p><p>Here's how to leverage storytelling on Instagram: </p><ul><li>Start with a hook that stops the scroll</li><li>Create tension or curiosity by fragmenting your story</li><li>Include genuine, relatable moments</li><li>Share failures and lessons learned</li><li>End with a question or invitation to reflect</li><li>Use visuals that support your story<br></li></ul><p>The highest engagement rates come from authentic and relatable stories, which you can find across your business. </p><p>Below are a few <a href="https://www.socialinsider.io/blog/instagram-post-ideas/">Instagram post ideas</a> to get your narrative flow going: </p><ul><li>Customer journeys — "Meet Sofia, who turned her passion into a successful business..."</li><li>Behind-the-scenes — "Curious what our office looks like at 8 PM during Black Friday week?"</li><li>Product development — "This idea was born on a team getaway. Swipe to see how it evolved..."</li><li>Team spotlights — "Before joining our SEO team, Maria was considering a career in finance..."</li></ul><p>Innocent's <a href="https://www.instagram.com/p/DAGa1ppC0jj/">"A day in the life"</a> series is a great way to tell stories from the team's perspective, humanizing the brand and providing a relatable point of view.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/reels-for-engagement.png" class="kg-image" alt="Innocent's "A day in the life" series" loading="lazy" width="1494" height="1304" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/reels-for-engagement.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/reels-for-engagement.png 1000w, https://www.socialinsider.io/blog/content/images/2024/11/reels-for-engagement.png 1494w" sizes="(min-width: 720px) 720px"><figcaption>Innocent's <a href="https://www.instagram.com/p/DAGa1ppC0jj/">"A day in the life"</a> series</figcaption></figure><p><strong>Insider tip:</strong> People want to know what happens next. Whether it's carousels, Reels, or Instagram feed post captions, structure your stories using the classic story arc: hook, conflict, journey, and resolution.</p><h2 id="-11-spike-engagement-with-contests-and-giveaways">#11. Spike engagement with contests and giveaways</h2><a name="giveaways"></a><p>People love getting prizes and other free stuff from brands. Adding an element of gamification to your Instagram engagement strategy is likely to result in dramatic rises in engagement, even if only temporarily. </p><p>Here are a few contest types that can help you drive engagement:</p><ul><li>Photo or short video challenges</li><li>Caption contests</li><li>Tag-to-win competitions</li><li>Comment-to-enter giveaways</li><li>Creative submissions contests<br></li></ul><p>For example, a skincare brand might launch a contest where participants must comment on a post and tag three friends to win a new product. Not only does this generate many comments and shares, but it also boosts <a href="https://www.socialinsider.io/blog/social-media-reach/">social media reach</a>.</p><p>Clearly outline contest rules and entry requirements, and choose prizes relevant to your audience. Also, use branded hashtags to track entries easily. For an extra boost in visibility, consider collaborating with one or more influencers in your niche. </p><p>While giveaways can generate tons of engagement from a single post, avoid relying on them exclusively. </p><p>As <a href="https://www.reddit.com/r/socialmedia/comments/10zljdb/what_are_the_best_ways_for_a_company_to_do/">a Reddit user advises</a>, many people who engage with your content solely for the prize may not continue to interact with your posts afterward. It's essential to have other promotional strategies in place as well.</p><p>Space contests and giveaways out strategically (every 1-2 months) and ensure you align with <a href="https://help.instagram.com/179379842258600">Instagram's promotion guidelines</a>. </p><p><strong>Insider tip:</strong> After your contest ends, don't let the enthusiasm wear out. Use Instagram Stories to showcase entries, create highlight Reels of winners, and maintain momentum by teasing future contests and other cool initiatives.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/contests-for-engagement.png" class="kg-image" alt="Here's how Southwest using giveaways on Instagram" loading="lazy" width="1546" height="1318" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/contests-for-engagement.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/contests-for-engagement.png 1000w, https://www.socialinsider.io/blog/content/images/2024/11/contests-for-engagement.png 1546w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.instagram.com/reel/C_i8kjIx55X/">Here's how Southwest using giveaways on Instagram</a></figcaption></figure><h2 id="-12-optimize-engagement-with-data-driven-insights">#12. Optimize engagement with data-driven insights</h2><a name="analytics"></a><p>A great strategy to get engagement is to stop guessing and start measuring. Success on Instagram isn't just about creating content but publishing the right content based on data. </p><p>Use <a href="https://www.socialinsider.io/blog/social-media-analysis/">social media analysis tools like Socialinsider</a> to track and analyze your Instagram performance across different formats. </p><p>Gather information about: </p><ul><li>Which content types get the most saves?</li><li>What posting times drive the highest engagement rates?</li><li>Which hashtags perform best for your niche?</li><li>What caption types generate more comments?</li><li>Which CTAs result in more shares?<br></li></ul><p>Based on the above, you can:</p><ul><li>Identify patterns of posts with high and low engagement.</li><li>Understand the formats and topics that your audience engages with most.</li><li>Analyze which stories get the most interactions.</li><li>Test different content formats and measure results.</li><li>Adjust your Instagram strategy based on actual data.<br></li></ul><p>Here's an example that can quickly change how you post and bring better results. In the Socialinsider dashboard below, we see Tripadvisor's Instagram activity and notice that Carousels consistently outperform other formats in terms of engagement. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/11/tripadvisor-instagram-engagement.png" class="kg-image" alt loading="lazy" width="2000" height="1316" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/tripadvisor-instagram-engagement.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/tripadvisor-instagram-engagement.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/tripadvisor-instagram-engagement.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/11/tripadvisor-instagram-engagement.png 2400w" sizes="(min-width: 720px) 720px"></figure><p>It's not surprising that Tripadvisor prioritizes Carousel posts in its content strategy to maximize reach and engagement, while the least-performing content is last.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/11/tripadvisor-content-strategy.png" class="kg-image" alt loading="lazy" width="2000" height="1322" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/tripadvisor-content-strategy.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/tripadvisor-content-strategy.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/tripadvisor-content-strategy.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/11/tripadvisor-content-strategy.png 2400w" sizes="(min-width: 720px) 720px"></figure><p><br>You should be doing the same. If you're a <a href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/">social media manager</a> overwhelmed by data analysis, using a tool that does the heavy lifting for you brings game-changing insights within reach. </p><p>Optimize Instagram posts in ways that bring real results.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Analyze your Instagram performance with Socialinsider</a></div><p><strong>Insider tip: </strong>The highest engagement rate for your Instagram account comes from understanding your specific audience's preferences. What works for one brand might not work for another, so perform regular analysis and optimize based on your performance data.</p><h2 id="-13-ensure-reliable-results-with-a-consistent-posting-schedule">#13. Ensure reliable results with a consistent posting schedule</h2><a name="posting"></a><p>There's a reason TV schedules have worked for decades (a model now copied by most streaming services). Dropping new content weekly, at regular times, keeps audiences eager and engaged. </p><p>Similarly, regular posting on Instagram shows that your account is active and reliable — something which both audiences and algorithms like. </p><p>Consistency trains your audience when to expect new content, creates anticipation for your next posts, and maintains steady engagement levels. </p><p>Without a regular posting schedule, you get periods of low activity that can hurt your reach and overall performance. </p><p>Create a framework for your social media calendar to ensure consistency. Here's what it can look like:</p><ul><li>Monday: Educational carousel content</li><li>Wednesday: Behind-the-scenes Reel</li><li>Friday: User-generated content</li><li>Daily: Stories<br></li></ul><p><strong>Insider tip:</strong> Find your publishing sweet spot. Use <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics tools</a> to identify when your audience is most active, and create a content calendar that aligns with peak engagement times and format preferences.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/measure-engagement-metrics.png" class="kg-image" alt="Measure engagement metrics" loading="lazy" width="2000" height="1050" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/measure-engagement-metrics.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/measure-engagement-metrics.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/measure-engagement-metrics.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/11/measure-engagement-metrics.png 2400w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://app.socialinsider.io/signup">Measure engagement metrics</a></figcaption></figure><h2 id="-14-stop-the-scroll-with-engaging-captions">#14. Stop the scroll with engaging captions</h2><a name="captions"></a><p>Captions shouldn't just be an afterthought. Your Instagram feed post captions can be the difference between a scroll-by and a save. </p><p>Many brands focus on creating stunning visuals to increase Instagram engagement, but the stories and value you pack into every caption matter just as much. </p><p>As Marketing Strategist <a href="https://www.linkedin.com/in/eddiegarrison/">Eddie Garrison</a> advises, <em>"Craft captions that spark conversation or provide value. Ask questions, share interesting facts, or offer tips related to your brand."</em></p><p>Here's how to structure Instagram captions for engagement: <br></p><ul><li>Hook people in the first line (which shows in the feed before "more") 🪝</li><li>Create a middle section that provides a lot of valuable and useful information 📝</li><li>Finish your caption with a clear CTA 🏃‍♀️</li><li>Use emoji strategically to increase readability 👀</li><li>Add relevant hashtags (you can do so in the comments for a cleaner look) #️⃣<br></li></ul><p><a href="https://www.instagram.com/p/DAWXV5XSGBq/">Adam Mosseri</a> knows how to write a good caption to capture attention. Take notes. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/11/instagram-algorithm.png" class="kg-image" alt="Adam Mosseri notes on captions" loading="lazy" width="2000" height="1157" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/instagram-algorithm.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/instagram-algorithm.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/11/instagram-algorithm.png 1600w, https://www.socialinsider.io/blog/content/images/2024/11/instagram-algorithm.png 2032w" sizes="(min-width: 720px) 720px"></figure><p><strong>Insider tip: </strong>The highest engagement rates come from captions that make your audience feel or learn something. Tell the story behind the image, share the lesson learned, or ask a question that makes them stop and think. It doesn't necessarily have to be a long caption, but it must have an impact.</p><h2 id="-15-enhance-seo-and-community-engagement-with-relevant-hashtags">#15. Enhance SEO and community engagement with relevant hashtags</h2><a name="hashtags"></a><p>Watch major influencers out there, and you will see they use hashtags strategically. </p><p>Hashtags are great for discoverability, community building, and engagement. And in 2024, it's not about using more hashtags but the right ones.</p><p>A few hashtag best practices to apply:</p><ul><li>Perform hashtag research regularly.</li><li>Mix broad and niche hashtags.</li><li>Mix SEO and community hashtags.</li><li>Create a branded hashtag for UGC.</li><li>Place hashtags in the first comment.</li><li>Track hashtag performance and adjust your strategy.<br></li></ul><p>For SEO purposes, choose hashtags that are directly related to your brand, products, and industry keywords, such as:</p><ul><li>Industry-specific — #digitalmarketing, #brandstrategy</li><li>Descriptive — #smallbusinesstips, #entrepreneuradvice</li><li>Niche-focused — #veganbeauty, #sustainablefashion</li><li>Location-based — #londonfoodies, #nycphotographer<br></li></ul><p>Community hashtags are less about discovery through search engines and more about participating in ongoing conversations, such as: <br></p><ul><li>Conversational — #meetthemaker, #communityovercompetition</li><li>Lifestyle-focused — #digitalnomadrlife, #coffeelover</li><li>Community-specific — #womenwhohustle, #creativepreneur</li><li>Challenge-related — #100daysofcreativity, #mondaymotivation<br></li></ul><p>For example, in the post below, <a href="https://www.instagram.com/southwestair/">Southwest Airlines</a> uses only four hashtags but makes them count, including branded, SEO, and community hashtags.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/11/branded-hashtags.png" class="kg-image" alt="How to use branded hashtags" loading="lazy" width="1526" height="1316" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/branded-hashtags.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/branded-hashtags.png 1000w, https://www.socialinsider.io/blog/content/images/2024/11/branded-hashtags.png 1526w" sizes="(min-width: 720px) 720px"></figure><p><strong>Insider tip:</strong> Don't just copy and paste the same 30 hashtags in every post. Instead, research and rotate between 8-15 highly relevant hashtags. Use <a href="https://www.socialinsider.io/blog/social-media-insights/">social media insights</a> to track which hashtags drive the most reach and engagement for your account.</p><h2 id="-16-optimize-instagram-seo-for-greater-discoverability">#16. Optimize Instagram SEO for greater discoverability</h2><a name="instagram_seo"></a><p>Instagram isn't just a social platform – it's a powerful search engine for users looking for relevant content. </p><p>We talked about using hashtags for discoverability, but there's more you can and should do. </p><p>Optimize these key Instagram SEO elements to improve reach:<br></p><ul><li>Keywords in the profile name</li><li>Searchable username</li><li>Keyword-rich bio</li><li>Relevans Reels title</li><li>Descriptive text in Stories</li><li>Alt text on images</li><li>Descriptive captions</li><li>Subtitles in videos</li><li>Strategic location tags</li><li>Relevant hashtags<br></li></ul><p>A solid Instagram SEO strategy will help you reach relevant accounts who are more likely to engage with your post and profile. </p><p>Not sure what keywords to include? Think like your audience searches. If you're a coffee shop in Berlin, don't just optimize for "coffee" – use specific terms like "Berlin specialty coffee" or "Berlin coffee lovers" in your captions and profile. </p><p><strong>Insider tip: </strong>Use listening features to easily monitor industry discussions. Use it to uncover trending hashtags and keywords and then use them to increase your content's visibility and engagement.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">For more advanced tactics, read this guide to improving <a href="https://www.socialinsider.io/blog/instagram-seo/">Instagram SEO</a>. </div></div><h2 id="-17-create-save-worthy-content-for-long-term-engagement">#17. Create save-worthy content for long-term engagement</h2><a name="save_content"></a><p>Creating save-worthy content is a powerful strategy to boost Instagram engagement in the long run. </p><p>Through informative, inspirational, or useful posts, you encourage followers to save and view them later, sometimes several times. This extends your content's lifespan and signals its value to Instagram's algorithm, leading to increased reach and engagement. It's the reverse of the vicious cycle we discussed at the beginning of the article. </p><p>Of course, everyone wants to create content for saves, but how do you achieve this? Here are a few proven strategies: </p><ul><li>Create carousels with swipeable tips</li><li>Design value-packed infographics</li><li>Share comprehensive how-to guides</li><li>Offer downloadable templates</li><li>Compile industry best practices</li><li>Share simple checklists or cheat sheets</li><li>Create inspirational & motivational content</li><li>Build resource lists<br></li></ul><p>Recipes typically get a lot of saves. And while not everyone is an Instagram food influencer, think of your content in the same way: it should deliver actionable tips immediately, in an easy-to-digest manner, and help followers with a real problem they're facing. </p><p><strong>Insider tip: </strong>Use CTAs to encourage followers to hit the save button, subtly reminding them that they might need it later. </p><p>For example, one <a href="https://www.reddit.com/r/InstagramMarketing/comments/11ej595/what_is_the_ideal_save_or_share_rate_on_instagram/">Reddit user</a> shared an example where they made a Reel about a pizza spot they loved in Italy and added an overlay with the restaurant name and a "save for when you visit" prompt. This simple addition led to over 100 saves on that Reel, showing how a quick prompt can encourage people to keep the post for later, especially when it's practical or location-based.</p><h2 id="-18-focus-on-meaningful-metrics">#18. Focus on meaningful metrics</h2><a name="metrics"></a><p>We've covered a lot of strategies in this article, and you're probably excited to try them. One more piece of advice before you're off to the engagement races: in your <a href="https://www.socialinsider.io/blog/social-media-measurement/">social media measurement</a>, look beyond the basic vanity metrics.</p><p>While a flood of likes might feel good, set out to get deeper engagement metrics that really demonstrate your content's impact. For instance, a post with fewer likes but high saves and shares often indicates more valuable content than one with lots of likes but minimal deeper engagement.</p><p>Here are the metrics you should measure regularly:<br></p><ul><li>Likes — they show quick appreciation</li><li>Comments — they measure active conversations</li><li>Saves — they demonstrate long-term value</li><li>Shares — they show your content's power to spread</li><li>DM shares — they gauge personal recommendations</li><li>Story interactions — they measure the immediate response</li><li>Profile visits and follower growth — they measure brand interest</li></ul><p><a href="https://www.socialinsider.io/blog/social-media-metrics/">Social media metrics</a> don't live in a vacuum. They should be aligned with marketing and business goals, and they should also be interpreted and transformed into insights that help you improve. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/11/social-media-metrics-chart-2-65f187ea4646a.webp" class="kg-image" alt="Social Media Metrics Guidebook" loading="lazy" width="1260" height="1200" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/11/social-media-metrics-chart-2-65f187ea4646a.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/11/social-media-metrics-chart-2-65f187ea4646a.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/11/social-media-metrics-chart-2-65f187ea4646a.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption>Social Media Metrics Guidebook</figcaption></figure><p><strong>Insider tip: </strong>Use a <a href="https://www.socialinsider.io/instagram-analytics">robust Instagram analytics tool like Socialinsider</a> to track and analyze your engagement patterns holistically. Understand which posts drive specific types of engagement and <a href="https://www.socialinsider.io/blog/social-media-strategy/">optimize your social media strategy</a> for maximum impact. </p><h2 id="final-thoughts">Final thoughts</h2><p>Whether you're looking to increase Instagram engagement organically, boost engagement on specific post types, or improve your overall Instagram strategy, remember that sustainable growth comes from consistently delivering value to your audience while measuring and optimizing your approach. </p><p>Start implementing these strategies today, and always use <a href="https://www.socialinsider.io/social-media-analytics">social media analytics</a> as your compass on the road to a powerful Instagram presence.</p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=000b18dea8 " src="/blog/assets/images/cta_img.svg?v=000b18dea8" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2024/06/Sabina-1x1.jpg" loading="lazy" alt="Sabina Varga"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/sabinavarga/">Sabina Varga</a></a></h4> <p class="author-bio">Content marketing expert with 15 years of experience in digital marketing. I dream of beach life but love the city as a multitasking mom juggling playgrounds, books, brunches, and travels.</p> <div class="author-meta align-center"> <a href="https://www.linkedin.com/in/sabinavarga/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none"> <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="transparent" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline"></path> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside"></path> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside"></path> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 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18 Data-Driven Tactics to Boost Your Instagram Engagement