Transform magazine: Timeline: Women's World Cup - 2015

<!DOCTYPE html>      <html class="no-js">  <head> <title> Transform magazine: Timeline: Women's World Cup - 2015 - Articles </title> <meta name="description" content="Since 1991, the FIFA Women’s World Cup has been the pinnacle of women’s professional football. Though dominated by championship teams from the US and Germany, the history of the brand has drawn on cues from host countries and from the state of women’s football throughout the 1990s and beyond"> <meta name="keywords" content="world cup, visual identity, football"> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge">  <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Timeline: Women's World Cup" /> <meta property="og:description" content="Since 1991, the FIFA Women’s World Cup has been the pinnacle of women’s professional football. Though dominated by championship teams from the US and Germany, the history of the brand has drawn on cues from host countries and from the state of women’s football throughout the 1990s and beyond" /> <meta property="og:url" content="https://www.transformmagazine.net/articles/2015/timeline-womens-world-cup/" /> <meta property="og:site_name" content="Transform magazine" /> <meta property="og:image" content="https://www.transformmagazine.net//images/logo.png" /> <link href="/css/bootstrap.css" rel="stylesheet" type="text/css" /> <link href="/css/bootstrap-theme.css" rel="stylesheet" type="text/css" /> <link href="//maxcdn.bootstrapcdn.com/font-awesome/4.2.0/css/font-awesome.min.css" rel="stylesheet"> <link rel="stylesheet" type="text/css" href="/css/main.css?d=2"> <link rel="stylesheet" type="text/css" href="/css/responsive.css?d=2"> <link rel="stylesheet" type="text/css" href="/css/print.css" media="print"> <link rel="stylesheet" type="text/css" href="/css/jquery.browser-warning.css"> 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href="/awards/north-america/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/north-america/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/north-america/past-winners/2024-transform-awards-na/"><span class="nav-border">2024 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2023-transform-awards-na/"><span class="nav-border">2023 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2022-transform-awards-na/"><span class="nav-border">2022 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2021-transform-awards-na/"><span class="nav-border">2021 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2020-transform-awards-na/"><span class="nav-border">2020 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2019-transform-awards-na/"><span class="nav-border">2019 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2018-transform-awards-na/"><span class="nav-border">2018 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2017-transform-awards-na/"><span class="nav-border">2017 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2016-transform-awards-na/"><span class="nav-border">2016 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2015-transform-awards-na/"><span class="nav-border">2015 Transform Awards NA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/transform-diamond-awards/" class="nav-dropdown"><span class="nav-border">Transform Diamond Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/transform-diamond-awards/" class="nav-title">Transform Diamond Awards</a></li> <li><a href="/awards/transform-diamond-awards/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/employer-brand-management-awards/"><span class="nav-border">Employer Brand Management Awards</span></a></li> </ul> </li> <li class=""> <a href="/conferences/" target="_self" class="nav-dropdown"><span class="nav-border">Conferences</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-2"> <li><a href="/conferences/" class="nav-title">Conferences</a></li> <li> <a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-dropdown"><span class="nav-border">Making your entry count: Tips and tricks to win at the Transform Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-title">Making your entry count: Tips and tricks to win at the Transform Awards</a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/register/"><span class="nav-border">Recording</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-dropdown"><span class="nav-border">Data, design systems and the digital user experience</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-title">Data, design systems and the digital user experience</a></li> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-north-america/" class="nav-title">2015 Transform conference North America</a></li> <li><a href="/conferences/2015-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/programme/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-dropdown"><span class="nav-border">2015 Transform conference Asia-Pacifc</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-title">2015 Transform conference Asia-Pacifc</a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/workshop-modules/"><span class="nav-border">Workshop modules</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a 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class="nav-border">Information</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/videos/"><span class="nav-border">Videos</span></a></li> </ul> </li> <li> <a href="/conferences/2017-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2017 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-transform-conference-north-america/" class="nav-title">2017 Transform conference North America</a></li> <li><a href="/conferences/2017-transform-conference-north-america/program/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2017-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a 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<li> <a href="/conferences/2018-middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2018 Middle East Brand Summit</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-middle-east-brand-summit/" class="nav-title">2018 Middle East Brand Summit</a></li> <li><a href="/conferences/2018-middle-east-brand-summit/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li><a href="/conferences/2018-employer-brand-management-webinar/"><span class="nav-border">2018 Employer brand management webinar</span></a></li> <li> <a 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href="/conferences/middle-east-brand-summit-2020/" class="nav-title">Middle East Brand Summit 2020</a></li> <li><a href="/conferences/middle-east-brand-summit-2020/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/register-to-attend/"><span class="nav-border">Register to attend</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/slides/"><span class="nav-border">Slides</span></a></li> </ul> </li> <li> <a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-dropdown"><span class="nav-border">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-title">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/register-for-the-recording/"><span class="nav-border">Register for the recording</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/" class="nav-dropdown"><span class="nav-border">Recalibrating business for the 2020s</span><i 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Women's World Cup</h1> </div> <div class="article-content-image"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2006/2011-mascot.jpg?anchor=center&mode=crop&width=665&rnd=130839352460000000&bgcolor=ffffff" alt="2011 mascot.jpg"> </div> <div class="article-content-text"> <div class="section-text"> <div class="umb-grid"> <div class="grid-section"> <div > <div class="row clearfix"> <div class="col-md-12 column"> <div > <h2>Since 1991, the FIFA Women’s World Cup has been the pinnacle of women’s professional football. Though dominated by championship teams from the US and Germany, the history of the brand has drawn on cues from host countries and from the state of women’s football throughout the 1990s and beyond</h2> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1999/1991-tix2.jpg?anchor=center&mode=crop&width=550&height=0&rnd=130839351240000000&bgcolor=ffffff" alt="alt"> <p><strong>1991</strong> The inaugural FIFA Women’s World Cup marked the beginning of a new era for professional sport on an international level. The games were hosted by China’s Guangdong region and called forth the era of American dominance of the sport. Legendary footballer Michelle Akers scored 10 goals to lead the US team to overall victory. Not much in the way of branding exists, but the logo is complemented by a bird-like mascot.</p> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2000/1995-poster.jpg?anchor=center&mode=crop&width=550&height=0&rnd=130839351260000000&bgcolor=ffffff" alt="alt"> <p><strong>1995</strong> In 1995’s edition of the tournament, Sweden presented quite a literal logo with a stylised woman’s head alongside a football. Yet the 1995 games preceded by a year the inaugural women’s football Olympic tournament, held in Atlanta. Neighbour Norway took home the championship in a game which saw two European teams face off in the final match for the first time.</p> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2001/1999-logo.jpg?anchor=center&mode=crop&width=550&height=0&rnd=130839351410000000&bgcolor=ffffff" alt="alt"> <p><strong>1999</strong> By 1999, women’s football at the international level was no longer a novelty, and the branding shows it. The first of two consecutive tournaments hosted by the United States, the bold, graphic yellow logo draws on the mid-’90s experimentation with typography. Yet, the branding also presents a confident, professional face to the world. The lasting image from the tournament, though, was an iconic photo of American forward Brandi Chastain celebrating on the field after scoring the title-winning penalty.</p> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2002/2003-logo.jpg?anchor=center&mode=crop&width=550&height=0&rnd=130839351410000000&bgcolor=ffffff" alt="alt"> <p><strong>2003</strong> The 2003 Women’s World Cup found a home in the US after the SARS scare prohibited China from playing host for the second time. The logo is the first to use national colours as part of the emblem. Teenage stars began to emerge from Canada to China as leaders on the field; proof of the Women’s World Cup’s impact on grassroots soccer and female involvement in the sport.</p> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2003/2007-logosvg.jpg?anchor=center&mode=crop&width=550&height=0&rnd=130839351570000000&bgcolor=ffffff" alt="alt"> <p><strong>2007</strong> In 2007, China got its chance to shine once again as host of the World Cup. The logo recalls Chinese calligraphy and typography while reflecting the curves of the World Cup trophy. It was the first to reflect the shift toward portrait-oriented emblem-like logos and was designed to represent unity and harmony in women’s football. With attendance at 1.2m, versus 510,000 in China last time as host, women’s football had become truly entrenched.</p> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2004/2011-logo.jpg?anchor=center&mode=crop&width=550&height=0&rnd=130839351580000000&bgcolor=ffffff" alt="alt"> <p><strong>2011</strong> Germany’s logo as host recalls the trend begun in 2003 as it uses the colours of the country’s flag to represent a football stadium. Stuttgart advertising agency WVP created the emblem while Frankfurt-based agency GMR developed the mascot, a cat known as Karla Kick. “Our objective with the logo on this occasion is to convey the incomparable emotions which can only be awakened by football,” said German FA president Theo Zwanziger in 2008. FIFA noted the importance of a logo’s ability to communicate on behalf of the World Cup.</p> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2005/2015-logo.jpg?anchor=center&mode=crop&width=550&height=0&rnd=130839351660000000&bgcolor=ffffff" alt="alt"> <p><strong>2015</strong> This year’s FIFA Women’s World Cup will kick off in Ottawa on June 6.<br />The emblem is designed to represent the ‘coast to coast’ ethos Canada’s organising committee has embodied. The joyful figure at the centre of the mark sprawls from the east’s maritime and agriculture to the frozen north and the prairies of the west. “The emblem of a competition is an important step on the road to the first game,” FIFA president Joseph S. Blatter said on its launch. “It symbolises and conveys the values of a country. One could say that it represents the beat of the host country’s heart with all its history and emotions.” The official mascot, the white owl Shuéme draws on Canada’s past, present and diverse character.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-tags"> <h5>Tags</h5> <ul class="tag-list"> <li><a href="/articles/?tag=system.string[]">System.String[]</a></li> </ul> </div> <ul class="tag-list" style="margin-top: 2rem;"> <li style="margin-left: calc(100% + 85px);width: 100%;"> <a href="http://eepurl.com/dvdAnX" target="_blank" style="background: #000;">Subscribe to our email news</a> </li> </ul> </div> <div class="share-links"> <ul class="share"> <li class="share-facebook"> <div class="tooltip"><span>Share on Facebook</span></div> <div class="share-link"><a href="#"></a></div> </li> <li class="share-twitter"> <div class="tooltip"><span>Tweet This</span></div> <div class="share-link"><a href="#"></a></div> </li> <li class="share-google"> <div class="tooltip"><span>Share on Google Plus</span></div> <div class="share-link"><a href="#"></a></div> </li> <li class="share-pinterest"> <div class="tooltip"><span>Pin This</span></div> <div class="share-link"><a href="#"></a></div> </li> <li class="share-email"> <div class="tooltip"><span>Email This</span></div> <div class="share-link"><a href="#"></a></div> </li> </ul> </div> <div class="section-stories"> <ul class="stories"> <li class="story prev-story"> <a href="/articles/2015/sustainable-futures-rusal/"> <h5>Previous Story</h5> <h3>Sustainable Futures: Rusal</h3> </a> </li> <li class="story next-story"> <a href="/articles/2015/cuba-caribbean-curiosity/"> <h5>Next Story</h5> <h3>Cuba: Caribbean curiosity</h3> </a> </li> </ul> </div> <div class="section-related"> <h3>Related Posts</h3> <div class="post"> <a href="/articles/2024/from-unnamed-to-unmatched-how-brand-identity-turned-a-divested-business-into-a-global-category-visionary/"> <div class="post-details"> <h2>From unnamed to unmatched: How brand identity turned a divested business into a global category visionary</h2> <ul class="article-details"> <li class="date"><time datetime="2024-11-19">19 November, 2024</time></li> <li class="author">Transform</li> </ul> </div> <div class="overlay"></div> <div class="post-image"> <img src="/media/17846/10.jpg?anchor=center&mode=crop&width=312&height=124&rnd=133765100430000000&bgcolor=ffffff" alt="10 (8)" /> </div> </a> </div> <div class="post"> <a href="/articles/2024/more-than-just-a-card-getting-credit-beyond-credit-cards-by-making-the-invisible-visible/"> <div class="post-details"> <h2>More than just a card: Getting credit beyond credit cards by making the invisible visible</h2> <ul class="article-details"> <li class="date"><time datetime="2024-11-19">19 November, 2024</time></li> <li class="author">Transform</li> </ul> </div> <div class="overlay"></div> <div class="post-image"> <img src="/media/17843/10.jpg?anchor=center&mode=crop&width=312&height=124&rnd=133764865420000000&bgcolor=ffffff" alt="10 (7)" /> </div> </a> </div> </div> </div> <div class="content-right no-title"> <div class="tout"> <ul class="social-media"> <li><a href="https://www.facebook.com/transformsays" target="_blank"><i class="fa fa-facebook"></i></a></li> <li><a href="https://www.linkedin.com/company/5230797" target="_blank"><i class="fa fa-linkedin"></i></a></li> <li><a href="https://twitter.com/transformsays" target="_blank"><i class="fa fa-twitter"></i></a></li> <li><a href="http://www.transformmagazine.net/feeds/articles/" target="_blank"><i class="fa fa-rss"></i></a></li> </ul> </div> </div> </div> </main> <footer class="footer"> <div class="container"> <div class="left-50"> <h2>Transform Magazine</h2> <p> Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. 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Transform magazine: Timeline: Women's World Cup - 2015 - Articles