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Open Courses</span> </a><meta itemprop="position" content="3" /></li> ›<li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name">Storytelling for Business Course</span><meta itemprop="position" content="4" /></li></ol></div></div><main id="primary"><div class="course-details"> <courses-data-source set-var="courses" course-type-id="[147]" course-types='{"data":[]}' api="api" on-loaded="$root.initializeCarousel();$root.showPrices();"></courses-data-source><article id="post-1948" class="post-1948 programmes type-programmes status-publish has-post-thumbnail hentry skills-category-programmes-presentation-skills-open-courses"><div class="open-course-header-top"><div class="page__inner"><h1> Storytelling for Business Course</h1><div class="custom-intro"><p>Join our Storytelling for Business Course to learn how to communicate with passion and engage directly with peoples’ feelings.</p></div></div></div><div class="open-course-header-bottom"><div class="page__inner"><div class="open-course-header-bottom__row"><div class="open-course-header-bottom__col-a"><div class="open-course-header-bottom__price" style="display:none;"><div ng-if="courses.length" class="ng-scope"> <strong class="ng-binding">£{{courses[0].Price}}</strong><span>+VAT</span></div></div><ul class="open-course-header-bottom__accreditations"><li> <a href="https://directory.cpdstandards.com/providers/impact-factory/" target="_blank"> <noscript><img src="https://www.impactfactory.com/wp-content/themes/impactfactory/img/accreditations/cpd-logo-2024.png" alt="CPD Provider" width="190" height="59" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20190%2059%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/themes/impactfactory/img/accreditations/cpd-logo-2024.png" alt="CPD Provider" width="190" height="59" /> </a></li></ul></div><div class="open-course-header-bottom__col-b"><ul class="open-course-header-bottom__features"><li class="tooltip" title="This Storytelling for Business course is limited to ten delegates ensuring personal attention to everyone on the course">Maximum 10 Delegates</li><li class="tooltip" title="Top quality trainers - Fully accredited courses - Small groups - Two trainers in every group - Total focus on you">Two Trainers per Course</li><li class="tooltip" title="If you attend this Storytelling for Business course and believe you have not benefited, let us know and we can arrange a refund or a free placement on a more suitable course. T&C's apply.">Money Back Guarantee</li></ul></div><div class="open-course-header-bottom__col-c"><div class="open-course-header-bottom__testimonial"><div class="open-course-header-bottom__stars"><ul><li><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i></li></ul><p><a href="#tab3">Read more reviews</a></p></div><figure><blockquote> I came not knowing what to expect but left full of confidence after the training. I have applied the lessons learnt and got good feedback. We greatly recommend it.</blockquote><figcaption> <strong>Mayowa Olanrewaju</strong> KTP Associate - UWE Bristol</figcaption></figure></div></div></div></div></div><div class="course-details-header"><div class="page__inner"><div class="course-details-header__feature"><div class="course-details-header__col"><div class="course-details-header__video"> <a class="course-details-header__video-link popup-youtube" href="https://www.youtube.com/watch?v=g-LaPvLrlfw""> </a></div><div class="course-details-header__option hide-sm"><h2> Get it Tomorrow!</h2><p> Can’t wait? Take our Storytelling for Business course as a focused 2-hour, one-to-one remote session. Pick your time, get a quick briefing call with your trainer, and start improving your storytelling right away.</p><div class="btn btn--orange-solid"> <a href="/one-to-one-skills-training/"> <span>Find Out More</span> </a></div></div></div><div class="course-details-header__col"><div class="course-details-header__intro"><h2> This Story Telling for Business Course helps you with</h2><ul><li><p>The Power of Storytelling</p></li><li><p>Demystify Telling A Story</p></li><li><p><span style="font-weight: 400;">Turn Complex Data into Engaging Stories</span></p></li><li><p>Bring Facts and Figures To Life</p></li><li><p>Creating a Compelling Narrative</p></li><li><p>How To Structure A Story <span style="font-weight: 400;">for Maximum Impact</span></p></li><li><p><span style="font-weight: 400;">Make Your Presentations Come Alive</span></p></li><li><p><span style="font-weight: 400;">Get Buy-in for Your Ideas</span></p></li><li><p><span style="font-weight: 400;">Use Strategic Storytelling in Business</span></p></li></ul><div class="course-details-header__buttons"><div class="btn btn--green-solid btn--large" ng-if="courses.length"> <a href="#bookCourse" scroll-to="bookCourse"><span>Book this course today</span></a></div></div></div><div class="course-details-header__contact"><div class="course-details-header__contact-header"><div><h2> Talk To Us About This Course</h2><dl><dt>Call us</dt><dd><a href="tel:+44(0)2072261877">+44 (0)20 7226 1877</a></dd></dl></div><div class="course-details-header__contact-img"> <noscript><img width="65" height="64" src="https://www.impactfactory.com/wp-content/uploads/2023/12/cpd-accredited-course.png" class="attachment-full size-full" alt="Accredited CPD Course" decoding="async" /></noscript><img width="65" height="64" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%2065%2064%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2023/12/cpd-accredited-course.png" class="lazyload attachment-full size-full" alt="Accredited CPD Course" decoding="async" /></div></div> If you have any questions about this CPD Accredited Course, you can talk with one of our lead trainers, who will be happy to discuss what training will offer you the most benefit.</div></div></div><div class="course-details-header__extras"><ul><li><div class="btn btn--blue-solid"> <a href="https://www.impactfactory.com/programmes/presentation-skills-training/in-house-solutions/storytelling-for-business-training/"><span>See In-house Solutions</span></a></div></li></ul><ul><li><div id="feefologohere" data-product-sku="STRY1"></div></li><li><div class="btn btn--orange"> <a href="/impact-factory-open-course-guide/"><span><i class="fa-solid fa-file-pdf"></i> Open Course Brochure</span></a></div></li></ul></div></div></div><div id="bookCourse" class="course-details-booking"><div class="page__inner"><div class="course-details-booking__row"><div class="course-details-booking__col-a"><div class="course-details-booking__header"><div class="course-details-booking__title"><h2 ng-if="courses.length">Book this <span> Storytelling for Business Course </span></h2><h2 ng-if="!courses.length"><strong>This course is only available as one-to-one skills training.</strong></h2><p ng-if="!courses.length">Please contact us to discuss further options.</p></div></div><div class="course-details-booking__carousel owl-carousel" ng-if="courses.length"> <course-booking-panel ng-repeat="course in courses track by $index" course="course" course-type-info="api.courseTypeInfo" ></course-booking-panel></div><div class="course-details-booking__more-places"><p ng-if="courses.length">If you want to book 4 or more people on to a single course, please contact us:</p><ul><li> <span>Call</span> <a href="tel:+44(0)2072261877">+44(0)20 7226 1877</a></li><li> <span>Email</span> <a href="mailto:enquiries@impactfactory.com">enquiries@impactfactory.com</a></li></ul></div></div><div class="course-details-booking__col-b"><div class="course-details-booking__location"><h2 class="hide-sm">Location</h2> <address class="hide-sm"> London Training Rooms, <br />Suite 121 <br />Business Design Centre, <br />52 Upper Street, <br />London, N1 0QH </address><p><a href="/about-impact-factory/find-impact-factory/">How to find us</a></p></div><div class="course-details-booking__time" ng-if="courses.length"><h2>Running time</h2><p>{{courses[0].StartTime | formatTime}} - {{courses[0].EndTime | formatTime}}</p></div><div class="course-details-booking__format hide-sm" ng-if="courses.length"><h2>Format</h2><p ng-if="courses[0].AttendanceType == 0">This course is available in Face-to-Face, Hybrid and Remote formats unless otherwise stated.</p><p ng-if="courses[0].AttendanceType == 1">This course is available in Hybrid format only.</p><p ng-if="courses[0].AttendanceType == 2">This course is available in Face-to-Face format only.</p></div></div></div></div></div><div class="course-details-content"><div class="page__inner"><div class="tabs "><ul id="tabs-nav"><li><a href="#tab1">Course overview</a></li><li><a href="#tab4">Course content</a></li><li><a href="#tab2">Our course team</a></li><li><a href="#tab3">Reviews</a></li></ul><div id="tabs-content"><div id="tab1" class="tab-content"><div class="wp-block-content wp-block-content--active"><div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="large-text">Turn your business messages and facts into stories that move people to act</div><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><p>Data speaks to the mind – but stories capture the heart and ignite the imagination. That’s why storytelling is your most powerful tool for business success.</p><p>Our Storytelling for Business Course helps you transform dry information into compelling narratives that engage and motivate.</p><p>You’ll<a href="https://www.impactfactory.com/programmes/communication-skills-training/open-courses/communication-skills-course/"> learn to communicate with passion</a>, connect with your audience’s emotions, and deliver messages that stick.</p><p>We equip you with proven techniques and the confidence to use storytelling to achieve your business goals</p></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><figure class="wp-block-image size-medium is-resized"><img fetchpriority="high" decoding="async" width="300" height="200" src="https://impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-300x200.jpg" alt="Storytelling for Business Course - Storytelling Training" class="wp-image-6570" style="width:419px;height:279px" srcset="https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-768x513.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-1536x1025.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-2048x1367.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-1200x801.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-806x538.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2022/05/friends-telling-stories-at-dinner-2021-09-24-04-15-11-utc-500x333.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div></div><div class="teaser teaser--15428"><div class="teaser__inner"><div class="teaser__img teaser__img--center teaser__img--"> <noscript><img decoding="async" width="640" height="303" src="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Storytelling to Boost Sales" srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-300x142.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1024x484.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-447x211.jpg 447w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1200x568.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-806x381.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-400x189.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales.jpg 1520w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="303" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20303%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Storytelling to Boost Sales" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-300x142.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1024x484.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-447x211.jpg 447w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1200x568.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-806x381.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-400x189.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales.jpg 1520w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--center"><p>If you are looking for In-House Storytelling Training for a group or teams, please see our</p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/presentation-skills-training/in-house-solutions/storytelling-for-business-training/" target="_self">Tailored Storytelling Training Page</a></div></div></div></div></div><div class="course-details-content__actions"><ul class="course-details-content__actions__btns"><li class="btn btn--green-solid"> <a href="#bookCourse" scroll-to="bookCourse"><span>Book this course</span></a></li><li class="btn btn--blue hide-sm"> <a href="#contactFooter" scroll-to="contactFooter"><span>Get in touch</span></a></li><li class="btn btn--blue hide-sm"> <a href="https://www.impactfactory.com/wp-content/uploads/2022/05/Storytelling-for-Business-Sample-Overview.pdf" target="_blank"><span><i class="fa-solid fa-file-pdf"></i> Download course PDF</span></a></li></ul><ul class="course-details-content__actions__contact hide-sm"><li><span class="course-details-content__actions__label">Email:</span> <a href="mailto:enquiries@impactfactory.com" class="course-details-content__actions__value">enquiries@impactfactory.com</a></li><li><span class="course-details-content__actions__label">Call:</span> <a href="tel:+442072261877" class="course-details-content__actions__value">+44(0)20 7226 1877</a></li></ul></div><hr class="wp-block-separator has-css-opacity"/><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h2 class="wp-block-heading">Course Benefits</h2><p>This Storytelling for Business Course is limited to 10 delegates, ensuring personal attention to everyone on the course.<br></p><p>2 quality trainers per group means a total focus on you.</p><div class="course-delegates-small hide-sm"><div class="course-delegates-small__row"><div class="course-delegates-small__trainers"> <strong>2</strong> <span>Trainers</span></div><div class="course-delegates-small__per">per</div><div class="course-delegates-small__delegates"> <strong>-14</strong> <span>Delegates</span></div></div></div></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><figure class="wp-block-image size-medium is-resized"><noscript><img decoding="async" width="300" height="200" src="https://impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-300x200.jpg" alt="Presentation Skills Courses" class="wp-image-10333" style="width:403px;height:269px" srcset="https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-500x333.jpg 500w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training.jpg 1020w" sizes="(max-width: 300px) 100vw, 300px" /></noscript><img decoding="async" width="300" height="200" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20300%20200%22%3E%3C/svg%3E' data-src="https://impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-300x200.jpg" alt="Presentation Skills Courses" class="lazyload wp-image-10333" style="width:403px;height:269px" data-srcset="https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training-500x333.jpg 500w, https://www.impactfactory.com/wp-content/uploads/2023/07/presentation-skills-training.jpg 1020w" data-sizes="(max-width: 300px) 100vw, 300px" /></figure></div></div><hr class="wp-block-separator has-alpha-channel-opacity"/><h2 class="wp-block-heading has-text-align-left">Storytelling for Business Course</h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h2 class="wp-block-heading" id="h-day-one">DAY ONE:</h2><h3 class="wp-block-heading" id="h-nbsp-communicate-with-passion-nbsp-and-stir-the-imagination-to-reach-peoples-feelings"> Communicate with passion and stir the imagination to reach peoples’ feelings.</h3><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><ul class="wp-block-list"><li>History of Storytelling</li><li><a href="https://www.cbc.ca/news/canada/newfoundland-labrador/storytelling-is-human-1.5511027" target="_blank" rel="noreferrer noopener">Why Tell Stories?</a></li><li>Storytelling Elements</li><li>Sitting Around The Table</li><li>A Different Perspective</li></ul></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><ul class="wp-block-list"><li>The Most Important Thing</li><li>Bringing Data Alive</li><li>Connective Phrases and Analogies</li><li>Story Structure</li><li>Business Challenge</li></ul></div></div></div></div><hr class="wp-block-separator has-alpha-channel-opacity"/><div class="course-details-content__actions"><ul class="course-details-content__actions__btns"><li class="btn btn--green-solid"> <a href="#bookCourse" scroll-to="bookCourse"><span>Book this course</span></a></li><li class="btn btn--blue hide-sm"> <a href="#contactFooter" scroll-to="contactFooter"><span>Get in touch</span></a></li><li class="btn btn--blue hide-sm"> <a href="https://www.impactfactory.com/wp-content/uploads/2022/05/Storytelling-for-Business-Sample-Overview.pdf" target="_blank"><span><i class="fa-solid fa-file-pdf"></i> Download course PDF</span></a></li></ul><ul class="course-details-content__actions__contact hide-sm"><li><span class="course-details-content__actions__label">Email:</span> <a href="mailto:enquiries@impactfactory.com" class="course-details-content__actions__value">enquiries@impactfactory.com</a></li><li><span class="course-details-content__actions__label">Call:</span> <a href="tel:+442072261877" class="course-details-content__actions__value">+44(0)20 7226 1877</a></li></ul></div></div></div><div class="teaser teaser--15428"><div class="teaser__inner"><div class="teaser__img teaser__img--left teaser__img--"> <noscript><img decoding="async" width="640" height="303" src="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Storytelling to Boost Sales" srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-300x142.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1024x484.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-447x211.jpg 447w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1200x568.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-806x381.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-400x189.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales.jpg 1520w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="303" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20303%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Storytelling to Boost Sales" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-768x363.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-300x142.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1024x484.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-447x211.jpg 447w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-1200x568.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-806x381.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales-400x189.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/story-telling-to-boost-sales.jpg 1520w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--left"><p>If you are looking for In-House Storytelling Training for a group or teams, please see our</p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/presentation-skills-training/in-house-solutions/storytelling-for-business-training/" target="_self">Tailored Storytelling Training Page</a></div></div></div></div></div></div></div><div id="tab4" class="tab-content"><div class="course-details-course-content course-details-course-content--0 course-details-course-content--active"><div class="course-details-course-content__item"><h2>History of Storytelling</h2><p>How we are hardwired to respond to stories</p><p>How stories can be powerful tools to use in business</p></div><div class="course-details-course-content__item"><h2>Why Tell Stories?</h2><p>Explore the <a href="/resources/how-humans-learn/">neuroscience</a> behind why stories resonate with us</p></div><div class="course-details-course-content__item"><h2>Jumpstart Storytelling</h2><p>Invite participants to share a story</p><p>Create an emotionally expressive environment for the rest of the day</p></div><div class="course-details-course-content__item"><h2>Storytelling Elements</h2><p>Unpick the stories people have told in terms of structure and storytelling devices</p></div><div class="course-details-course-content__item"><h2>Sitting 'Round the Table</h2><p>Delegates will ‘sit around the table’ (Campfire!), weaving storytelling elements into a business idea</p></div><div class="course-details-course-content__item"><h2>A Different Perspective</h2><p>Retell the story from one (often minor) character’s perspective.</p><p>How this impacts the power of the story and changes how we hear it</p></div><div class="course-details-course-content__item"><h2>The Most Important Thing</h2><p>What people remember and how they remember it</p><p>Explore the questions:</p><ul><li>Can you change the Most Important?</li><li>Why would you want to?</li><li>What impact would that have?</li></ul></div><div class="course-details-course-content__item"><h2>Bringing Data Alive</h2><p>Use your data and facts to tell the story you want rather than leaving it to chance</p><p>How assumptions and misinterpretations can be made</p></div><div class="course-details-course-content__item"><h2>Storytelling Techniques</h2><p>Different storytelling techniques that have proven effective in business</p><p>Apply those techniques to your own situations and challenges</p><p> </p></div><div class="course-details-course-content__item"><h2>Connectives</h2><p>How connective phrases enhance stories and can build anticipation or tension</p></div><div class="course-details-course-content__item"><h2>Analogies</h2><p>Practice creating analogies that help when there is factual information/ numbers /data to deliver</p><p>This exercise can also look at the ‘meaning’ behind numbers</p></div><div class="course-details-course-content__item"><h2>Story Structure</h2><p>Introduce a variety of story structures</p><p>Choose three to demonstrate depending on upon what would be most appropriate for the delegates on the day</p></div><div class="course-details-course-content__item"><h2>Business Challenge</h2><p>In pairs, delegates will choose a business idea for which they want buy-in</p><p>Use one story structure that most fits their personal style to write and present a strategic story, building a compelling case for their idea</p></div></div></div></div><div id="tab2" class="tab-content"><div class="people-list__row"><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/naina-oliver/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/08/Naina-308x386.jpg" class="attachment-people size-people wp-post-image" alt="Naina Oliver - Impact Factory Training Consultant" decoding="async" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/08/Naina-308x386.jpg" class="lazyload attachment-people size-people wp-post-image" alt="Naina Oliver - Impact Factory Training Consultant" decoding="async" /></div><div class="people-list__content"><h3>Naina Oliver</h3><p>Naina is a key member of a pioneering project coaching prisoners.</p></div> </a></div><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/caitlin-shannon/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-308x386.jpg" class="attachment-people size-people wp-post-image" alt="Caitlin Shannon - Impact Factory Training Consultant" decoding="async" srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-472x592.jpg 472w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-scaled.jpg 2048w" sizes="(max-width: 308px) 100vw, 308px" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-308x386.jpg" class="lazyload attachment-people size-people wp-post-image" alt="Caitlin Shannon - Impact Factory Training Consultant" decoding="async" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-472x592.jpg 472w, https://www.impactfactory.com/wp-content/uploads/2022/08/IFHS_127-1-scaled.jpg 2048w" data-sizes="(max-width: 308px) 100vw, 308px" /></div><div class="people-list__content"><h3>Caitlin Shannon</h3><p>Caitlin wrote and directed the award-winning Amazon web series “Wimpole Street”.</p></div> </a></div><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/janet-addison/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-308x386.jpg" class="attachment-people size-people wp-post-image" alt="Janet Addison - Impact Factory Training Consultant" decoding="async" srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-472x592.jpg 472w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-scaled.jpg 2048w" sizes="(max-width: 308px) 100vw, 308px" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-308x386.jpg" class="lazyload attachment-people size-people wp-post-image" alt="Janet Addison - Impact Factory Training Consultant" decoding="async" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-472x592.jpg 472w, https://www.impactfactory.com/wp-content/uploads/2022/08/Approved-1-scaled.jpg 2048w" data-sizes="(max-width: 308px) 100vw, 308px" /></div><div class="people-list__content"><h3>Janet Addison</h3><p>Janet has aspirations of being in a flash mob and you may find her sailing or reading non-fiction.</p></div> </a></div><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/katy-miller/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/08/Untitled-design-308x386.png" class="attachment-people size-people wp-post-image" alt="Katy Miller - Impact Factory Training Consultant" decoding="async" srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Untitled-design-308x386.png 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Untitled-design-472x592.png 472w" sizes="(max-width: 308px) 100vw, 308px" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/08/Untitled-design-308x386.png" class="lazyload attachment-people size-people wp-post-image" alt="Katy Miller - Impact Factory Training Consultant" decoding="async" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Untitled-design-308x386.png 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Untitled-design-472x592.png 472w" data-sizes="(max-width: 308px) 100vw, 308px" /></div><div class="people-list__content"><h3>Katy Miller</h3><p>From time to time, Katy does voiceover and acting work for small-scale theatre companies and independent filmmakers.</p></div> </a></div><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/ottillie-parfitt/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-308x386.jpg" class="attachment-people size-people wp-post-image" alt="Ottillie Parfitt - Impact Factory Training Consultant" decoding="async" srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-472x592.jpg 472w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-scaled.jpg 2048w" sizes="(max-width: 308px) 100vw, 308px" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-308x386.jpg" class="lazyload attachment-people size-people wp-post-image" alt="Ottillie Parfitt - Impact Factory Training Consultant" decoding="async" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-472x592.jpg 472w, https://www.impactfactory.com/wp-content/uploads/2022/08/Ottellie-Parfitt-scaled.jpg 2048w" data-sizes="(max-width: 308px) 100vw, 308px" /></div><div class="people-list__content"><h3>Ottillie Parfitt</h3><p>Ottillie loves leather wingback chairs, red wine, and listening to the scratchy gramophone tunes of a bygone era.</p></div> </a></div><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/bill-sheehan/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-308x386.jpg" class="attachment-people size-people wp-post-image" alt="Bill Sheehan - Impact Factory Training Consultant" decoding="async" srcset="https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-600x752.jpg 600w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-scaled.jpg 2048w" sizes="(max-width: 308px) 100vw, 308px" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-308x386.jpg" class="lazyload attachment-people size-people wp-post-image" alt="Bill Sheehan - Impact Factory Training Consultant" decoding="async" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-600x752.jpg 600w, https://www.impactfactory.com/wp-content/uploads/2022/07/Bill-scaled.jpg 2048w" data-sizes="(max-width: 308px) 100vw, 308px" /></div><div class="people-list__content"><h3>Bill Sheehan</h3><p>For a couple of years, Bill was the official English voice of Hong Kong star Jackie Chan! </p></div> </a></div><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/katherine-grice-training-consultant/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340-308x386.jpg" class="attachment-people size-people wp-post-image" alt="Katherine Grice - Impact Factory Training Consultant" decoding="async" srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340.jpg 340w" sizes="(max-width: 308px) 100vw, 308px" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340-308x386.jpg" class="lazyload attachment-people size-people wp-post-image" alt="Katherine Grice - Impact Factory Training Consultant" decoding="async" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katherine-Grice-colour-revision340.jpg 340w" data-sizes="(max-width: 308px) 100vw, 308px" /></div><div class="people-list__content"><h3>Katherine Grice</h3><p>Katherine lives in East London, a world she inhabits with her husband, two sons and two cats, Thelma and Louise.</p></div> </a></div><div class="people-list__item people-list__item--dark"> <a href="https://www.impactfactory.com/team/katie-kensit/"><div class="people-list__img"> <noscript><img width="308" height="386" src="https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-308x386.jpg" class="attachment-people size-people wp-post-image" alt="Katie Kensit - Impact Factory Training Consultant" decoding="async" srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-scaled.jpg 2048w" sizes="(max-width: 308px) 100vw, 308px" /></noscript><img width="308" height="386" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20308%20386%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-308x386.jpg" class="lazyload attachment-people size-people wp-post-image" alt="Katie Kensit - Impact Factory Training Consultant" decoding="async" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-308x386.jpg 308w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-240x300.jpg 240w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-819x1024.jpg 819w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-768x960.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-1229x1536.jpg 1229w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-1638x2048.jpg 1638w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-1200x1500.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-806x1008.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-400x500.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/08/Katie-Poulter-scaled.jpg 2048w" data-sizes="(max-width: 308px) 100vw, 308px" /></div><div class="people-list__content"><h3>Katie Kensit</h3><p>Katie is a certified Yoga instructor, having extensively trained in India.</p></div> </a></div></div></div><div id="tab3" class="tab-content"><div class="course-details-testimonials"><div class="course-details-testimonials__stars"> <i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i></div><figure><blockquote><p>I came not knowing what to expect but left full of confidence after the training. I have applied the lessons learnt and got good feedback. We greatly recommend it.</p></blockquote><figcaption> <strong>Mayowa</strong> UWE Bristol</figcaption></figure></div><div class="course-details-testimonials"><div class="course-details-testimonials__stars"> <i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i></div><figure><blockquote><p><em>I can say that I’ve been using and encouraging others to use more pausing as well as encouraging them to use more storytelling for purposes of creating a personal connection and engagement.</em></p></blockquote><figcaption> <strong>Bryan D. Bullock</strong> Senior Advisor - BD Medical</figcaption></figure></div><div class="course-details-testimonials"><div class="course-details-testimonials__stars"> <i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i><i class="fa-solid fa-star"></i></div><figure><blockquote><p><span class="NormalTextRun SCXW100646792 BCX0">Interactive and engaging sessions, with lots of opportunity to role-play, get feedback and the chance to implement feedback im</span><span class="NormalTextRun SCXW100646792 BCX0">media</span><span class="NormalTextRun SCXW100646792 BCX0">tely.</span> <span class="NormalTextRun SCXW100646792 BCX0">Katie and James were engaging and encouraging facilitators. I appreciated their attentiveness to individual’s goals for the session and their personalised feedback that helped realise growth and development even in the session itself.</span></p></blockquote><figcaption> <strong>Rebecca</strong></figcaption></figure></div></div></div></div></div></div><div class="page__inner hide-sm"><div class="hybrid-feature"><div class="hybrid-feature__row"><div class="hybrid-feature__col"><h2>This is a Hybrid Course</h2><p>All of our <a href="https://impactfactory.com/methods-of-delivery/">Hybrid courses</a> can be attended either <strong>in-person</strong> <em>or</em> <strong>remotely</strong>. Your choice!</p><p><b>This stunning new ‘Hybrid’ technology makes Remote Learning feel like being there with everyone else in a supportive community!</b></p><h3>Ideal for International Customers</h3><p>Our Hybrid courses are the ideal choice for international customers who would like the quality of an intimate meeting and the convenience of remote learning.</p><div class="hybrid-feature__actions"><div class="btn btn--orange-solid"> <a href="/methods-of-delivery/hybrid/">Find out more</a></div><ul><li><noscript><img src="https://www.impactfactory.com/wp-content/themes/impactfactory/img/zoom-icon.svg" alt="Zoom" width="50" height="50" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%2050%2050%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/themes/impactfactory/img/zoom-icon.svg" alt="Zoom" width="50" height="50" /></li><li><noscript><img src="https://www.impactfactory.com/wp-content/themes/impactfactory/img/teams-small.png" alt="Microsoft Teams" width="54" height="50" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%2054%2050%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/themes/impactfactory/img/teams-small.png" alt="Microsoft Teams" width="54" height="50" /></li></ul></div></div><div class="hybrid-feature__col"><div class="hybrid-feature__video-with-lightbox"> <a class="open-popup-link" href="#videoWithLightboxHybrid"><div class="hybrid-feature__video-with-lightbox__img"> <noscript><img src="https://www.impactfactory.com/wp-content/uploads/2023/10/hybrid.webp" alt="Hybrid Training" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2023/10/hybrid.webp" alt="Hybrid Training" /></div> </a></div><div id="videoWithLightboxHybrid" class="white-popup mfp-hide"><video controls="true"> <source src="https://www.impactfactory.com/wp-content/uploads/2023/03/Hybrid-Promo.mp4" type="video/mp4"></video></div></div></div></div></div><div class="course-details-additional"><div class="page__inner"><div class="course-details-additional__row"><div class="course-details-additional__col"><ul class="course-details-additional__img hide-sm"><li> <a href="https://directory.cpdstandards.com/providers/impact-factory/" target="_blank"> <noscript><img src="https://www.impactfactory.com/wp-content/uploads/2024/03/cpd-2024-1.webp" alt="" style="height: 114px; width: auto" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2024/03/cpd-2024-1.webp" alt="" style="height: 114px; width: auto" /> </a></li></ul><div class="course-details-additional__content"><h2>CPD Accredited Course</h2><p class="hide-sm">All our Storytelling for Business Courses are evaluated and accredited to ensure they are the highest quality, offering the best professional tuition possible.</p><p class="hide-sm">This course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.</p><p class="hide-sm">You will receive a Certificate of Completion at the end of the programme.</p><h3 class="hide-sm">A total of 6 (SIX) hours CPD study will be completed for this course.</h3></div></div><div class="course-details-additional__col"><ul class="course-details-additional__img hide-sm"><li> <a href="https://www.feefo.com/en-GB/reviews/impact-factory?displayFeedbackType=BOTH&timeFrame=ALL&withMedia=false" target="_blank"> <noscript><img src="https://www.impactfactory.com/wp-content/uploads/2024/03/feefo-2024-1.webp" alt="" style="height: 114px; width: auto" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2024/03/feefo-2024-1.webp" alt="" style="height: 114px; width: auto" /> </a></li></ul><div class="course-details-additional__content"><h2>Ongoing Support Service</h2><ul><li>Email and telephone access to both of your trainers.</li><li>You will also have access to the Storytelling for Business post-course web page, giving access to the extensive material and imagery including:<ul class="hide-sm"><li>Handouts used during the course</li><li>New supportive material</li><li>Impact Factory PDF documents</li><li>Recommended reading and links to our favourite videos</li></ul></li></ul></div></div><div class="course-details-additional__col"><div class="course-details-additional__content"><h2><b>Why Choose Impact Factory?</b></h2><p>We provide a learning platform that is tailored to your professional growth, no matter your level of experience. Your training course will cover the topics in a fun and engaging way, delivering high-level concepts in a fresh, engaging way that is accessible to everyone.</p><p>Some of the reasons we believe in our ability to deliver you success:</p><ul><li aria-level="1">5 Star rating on Google, from professionals just like you.</li><li aria-level="1">4.8/5 For Customer Experience and 4.9/5 For Our Product On <a href="https://www.feefo.com/en-GB/reviews/impact-factory?displayFeedbackType=BOTH&timeFrame=YEAR">Feefo</a>, from verified individuals.</li><li aria-level="1">A diverse delivery team, each bringing a unique delivery method.</li><li aria-level="1">Frequently sold-out workshop sessions.</li><li aria-level="1">A wealth of <a href="/our-clients/">case studies</a>.</li><li aria-level="1"><a href="https://cpduk.co.uk/">CPD</a> Accredited Course</li><li aria-level="1">A track record of delivering value for organisations through the empowerment of their people.</li></ul></div></div></div></div></div><div class="course-details-content__actions"><ul class="course-details-content__actions__btns"><li class="btn btn--green-solid"><a href="#bookCourse" scroll-to="bookCourse"><span>Book this course</span></a></li><li class="btn btn--blue hide-sm"><a href="#contactFooter" scroll-to="contactFooter"><span>Get in touch</span></a></li><li class="btn btn--blue hide-sm"><a href="https://www.impactfactory.com/wp-content/uploads/2022/05/Storytelling-for-Business-Sample-Overview.pdf" target="_blank"><span><i class="fa-solid fa-file-pdf"></i> Download course PDF</span></a></li></ul><ul class="course-details-content__actions__contact hide-sm"><li><span class="course-details-content__actions__label">Email:</span> <a href="mailto:enquiries@impactfactory.com" class="course-details-content__actions__value">enquiries@impactfactory.com</a></li><li><span class="course-details-content__actions__label">Call:</span> <a href="tel:+442072261877" class="course-details-content__actions__value">+44(0)20 7226 1877</a></li></ul></div><div class="course-details-related hide-sm"><div class="page__inner"><h2>You may also be interested in…</h2><div class="course-details-related__list owl-carousel"><div class="course-details-related__item"> <a href="https://www.impactfactory.com/programmes/presentation-skills-training/in-house-solutions/storytelling-for-business-training/"><div class="course-details-related__img"> <noscript><img width="447" height="211" src="https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-447x211.jpg" class="attachment-library-thumbnail size-library-thumbnail wp-post-image" alt="Storytelling for Business Training - Tailored and In-House" decoding="async" /></noscript><img width="447" height="211" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20447%20211%22%3E%3C/svg%3E' 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https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2.jpg 1520w" data-sizes="(max-width: 447px) 100vw, 447px" /><div class="course-details-related__post-type"> Resources</div></div><h3>Presentation Skills Success – Seven Laws</h3> </a></div></div></div></div></article></div></main><div class="contact-tab contact-tab--left"> <a href="/contact-us/"> <span><i class="fa-solid fa-messages-question"></i> Discuss your requirements</span></a></div><div id="contactFooter" class="contact-footer lazybg"><div class="page__inner"><h2>Discuss your requirements</h2><p class="contact-footer__content">If you like what you've seen, please call us on <a href="tel:+44(0)2072261877">+44 (0)20 7226 1877</a> or click the button below to contact us via our contact form.</p><div class="contact-footer__action btn btn--orange-solid"> <a href="/contact-us/">Contact Us</a></div></div></div><footer class="site-footer"><div class="site-footer__top"><div class="page__inner"><div 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These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">Hubspot set this main cookie for tracking visitors. 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Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingEnabled</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingLastActivity</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UID</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Scorecard Research sets this cookie for browser behaviour research.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="advertisement"><div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cto_bundle</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Criterio sets this cookie to provide functions across pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">doubleclick.net sets this cookie to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Youtube sets this cookie to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="others"><div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInSessionSample_3525404</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_3525404</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_3525404</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_id</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">countryId</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i18n_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">libsyn-paywall-s</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">location</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">loglevel</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">m</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">No 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