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type="text/javascript"> mboxCreate("newhome_brand","billboard_type=five","language=de_DE"); </script> </div> <div class="brandbox-tabs ui-tabs ui-widget"> <div class="jump-left">previous</div> <ul class="ui-tabs-nav ui-helper-reset ui-helper-clearfix"> <li class="ui-state-default"><a href="#brandbox-1">1</a></li> <li class="ui-state-default"><a href="#brandbox-2">2</a></li> <li class="ui-state-default"><a href="#brandbox-3">3</a></li> <li class="ui-state-default"><a href="#brandbox-4">4</a></li> <li class="ui-state-default"><a href="#brandbox-5">5</a></li> </ul> <div class="jump-right">nächste</div> </div> <div style="opacity: 0.53;" class="brandbox-tab-backdrop"></div>  <div id="home-offer"> <div class="mboxDefault"> <div class="offer-content" style="background: url(https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/de/images/sections/home/001543.billboard_offer.369x335.de.jpg) no-repeat;"> <a class="offer-action" href="https://web.archive.org/web/20120922135740/http://www.omniture.com/offer/662" title="Download Now">Download Now</a> </div> </div> <script type="text/javascript"> mboxCreate("newhome_offer_de"); </script> </div>  </div> <div id="lower-section"> <div class="lower-box" id="lower-left"> <a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/en/products/online_marketing_suite" id="product-tabs-header" title="Optimize Your Online Business with The Omniture Online Marketing Suite. Learn More.">Optimieren Sie Ihr Online-Business mit der Adobe Online Marketing Suite, powered by Omniture. Weitere Informationen.</a>  <div class="ui-tabs ui-widget" id="product-tabs"> <ul class="primary-tabs ui-tabs-nav ui-helper-reset ui-helper-clearfix"> <li class="ui-state-default"><a href="#pfam-1"><span>Besucher-Akquise</span></a></li> <li class="ui-state-default"><a href="#pfam-2"><span>Konversion</span></a></li> <li class="ui-state-default"><a href="#pfam-3"><span>Online-Analyse</span></a></li> <li class="ui-state-default"><a href="#pfam-4"><span>Multichannel-Analyse</span></a></li> </ul> <div class="main-viewer"> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-1"> <h1><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/search_marketing">Besucher-Akquise</a></h1> <ul class="secondary-tabs ui-tabs-nav ui-helper-reset ui-helper-clearfix"> <li id="aquisition-searchcenter"><a href="#pfam-1-1"><span><h3>SearchCenter</h3> Vereinfachtes Suchmaschinenmarketing</span></a></li> </ul> <div id="pfam-1-1" class="secondary-viewer ui-tabs-panel"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.searchcenterplus.png" alt="SearchCenter"/> <p>Adobe® SearchCenter+ vereinfacht das Suchmaschinenmarketing, indem es eine intuitive Benutzeroberfläche für das Suchkampagnen-Management bereitstellt.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/search_marketing/searchcenter">Weitere Informationen</a></h2>  </div> </div> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-2"> <h1><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/conversion">Konversion</a></h1> <ul class="secondary-tabs"> <li id="conversion-testandtarget"><a href="#pfam-2-1"><span><h3>Test&Target;</h3> Gezielte Bereitstellung relevanter Inhalte</span></a></li> <li id="conversion-merchandising"><a href="#pfam-2-2"><span><h3>Merchandising*</h3> Kundenorientiertes Merchandising</span></a></li> <li id="conversion-recommendations"><a href="#pfam-2-3"><span><h3>Recommendations*</h3> Vermarktung relevanter Angebote</span></a></li> <li id="conversion-sitesearch"><a href="#pfam-2-4"><span><h3>SiteSearch*</h3> Gesteuerte Suche für zielgerichtete Ergebnisse</span></a></li> <li id="conversion-survey"><a href="#pfam-2-5"><span><h3>Survey*</h3> Erfassung des Zielgruppenverhaltens</span></a></li> </ul> <div id="pfam-2-1" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.testandtarget.png" alt="Test&Target"/> <p>Mit Adobe® Test&Target;® können Marketingfachleute dank der Besuchersegmentierungs-, Profilierungs- und automatischen Personalisierungsfunktion schnell und fortlaufend A/B- sowie Multivarianz-Tests durchführen, die Effektivität messen und ganz gezielt relevante Online-Inhalte bereitstellen.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/conversion/testandtarget">Weitere Informationen</a></h2>  </div> <div id="pfam-2-2" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.merchandising.png" alt="Merchandising"/> <p>Mit Adobe® Merchandising können Merchandiser online parallel mehrere Marken und Produkte verwalten, Käufer und ihre gewünschten Produkte zusammenführen und Schritte einleiten, die die tatsächlichen Geschäftsmetriken widerspiegeln.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/en/products/conversion/merchandising">Weitere Informationen</a></h2>  </div> <div id="pfam-2-3" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.recommendations.png" alt="Recommendations"/> <p>Mit Adobe® Recommendations können Online-Marketingfachleute und -Merchandiser schnell und einfach Inhalte oder Produktempfehlungen erstellen bzw. modifizieren und so die Konversionsrate steigern.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/en/products/conversion/recommendations">Weitere Informationen</a></h2>  </div> <div id="pfam-2-4" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.sitesearch.png" alt="SiteSearch"/> <p>Mit Adobe® SiteSearch™ können Marketingfachleute Suchergebnisse besser auf die Besucher abstimmen, Relevanz und Rangfolge verwalten sowie das Besucherverhalten dazu nutzen, um Ergebnisse (basierend auf Kriterien wie Konversion, Beliebtheit etc.) automatisch zu steigern.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/sitesearch_and_content/site_search">Weitere Informationen</a></h2>  </div> <div id="pfam-2-5" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.survey.png" alt="Survey"/> <p>Mit Adobe® Survey können Unternehmen die Meinung, die Motivation sowie das Verhalten ihrer Zielgruppe ganz genau und in Echtzeit erfassen und unmittelbar darauf reagieren.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/en/products/conversion/survey">Weitere Informationen</a></h2>  </div> </div> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-3"> <h1><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/web_analytics">Online-Analyse</a></h1> <ul class="secondary-tabs"> <li id="online-analytics-discover"><a href="#pfam-3-1"><span><h3>Discover</h3> Erweiterte Segmentierung und Analyse</span></a></li> <li id="online-analytics-genesis"><a href="#pfam-3-2"><span><h3>Genesis</h3> Integration von Marketing-Anwendungen</span></a></li> <li id="online-analytics-sitecatalyst"><a href="#pfam-3-3"><span><h3>SiteCatalyst</h3> Effektive Webanalyse</span></a></li> </ul> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-3-1"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.discover.png" alt="Discover"/> <p>Mit Adobe® Discover™ können Marketingfachleute für eine beliebige Anzahl an Websites und Kundentransaktionen in Echtzeit Analysen und Segmentierungen durchführen, sodass die Online-Inhalte optimiert und die Rentabilität gesteigert wird.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/web_analytics/discover">Weitere Informationen</a></h2>  </div> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-3-2"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.genesis.png" alt="Genesis"/> <p>Mit Adobe® Genesis™ lässt sich die Integration der Anwendungen von Omniture und seinen Partnern automatisieren. Genesis beinhaltet über 200 Partner aus 30 Bereichen, darunter Werbeanzeigen, E-Mail-Marketing, Social Media, Rich Media/Video, Content Management, CRM/SFA, Produktbesprechungen und -bewertungen sowie Online-Suche.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/marketing_integration/genesis">Weitere Informationen</a></h2>  </div> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-3-3"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.sitecatalyst.png" alt="SiteCatalyst"/> <p>Adobe® SiteCatalyst® ist das führende Produkt in der Marketingbranche, mit dem Marketingfachleute anhand einer einzigen Lösung die integrierten Daten aller Online-Initiativen auf unterschiedlichsten Marketing-Channels bewerten, analysieren und optimieren können.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/de/products/web_analytics/sitecatalyst">Weitere Informationen</a></h2>  </div> </div> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-4"> <h1><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/en/products/multichannel_analytics">Multichannel-Analyse*</a></h1> <ul class="secondary-tabs"> <li id="channel-analytics-dop"><a href="#pfam-4-1"><span><h3>Insight*</h3> Schnelle Entscheidungen<br/>für Unternehmen</span></a></li> <li id="channel-analytics-dopretail"><a href="#pfam-4-2"><span><h3>Insight for Retail*</h3> Schnelle Entscheidungen<br/>für den Einzelhandel</span></a></li> </ul> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-4-1"><img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.insight.png" alt="Insight"/> <p>Adobe® Insight ermöglicht es Unternehmen, auch sehr große Datenmengen zu analysieren und anhand dieser Informationen fundierte und strategisch sinnvolle Geschäftsentscheidungen zu treffen.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/en/products/data_discovery/discover_onpremise">Weitere Informationen</a></h2>  </div> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-4-2"> <img class="product-tab-logo" src="https://web.archive.org/web/20120922135740im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.insightforretail.png" alt="Insight for Retail"/> <p>Adobe® Insight for Retail verfügt über Channel-Analysefunktionen, mit denen die Daten von POS-Systemen und Kioske analysiert und diese mit den Online-Kundeninteraktionen in Beziehung gesetzt werden können.</p> <h2><a href="https://web.archive.org/web/20120922135740/http://www.omniture.com/en/products/channel_analytics/retail_analytics">Weitere 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