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Encontramos el operador hotelero adecuado | ES | Cushman & Wakefield
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style="" > <div class="theme-darkblue"> <div class="card mix_hero-pageTitle js-hero"> <div class="card-animation-container"> <img class="card-img-top d-md-none image-resizing" alt="CW-Hospitality-Leasing-Operator-Story" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/stories/hospitality/leasing-operator-story/cw-hospitality-operator-leasing-homepage-750-480.jpg?rev=a740170a04d8483b85a40e681548b923" width="406" height="260"/> <img class="card-img-top d-none d-md-block image-resizing" alt="CW-Hospitality-Leasing-Operator-Story" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/stories/hospitality/leasing-operator-story/cw-hospitality-operator-leasing-homepage-2352-1040.jpg?rev=be4939b633a64a0db6f16c0a0acd914e" width="1176" height="521"/> <div class="card-animation-block mix_primary" style=""></div> <div class="card-animation-block mix_secondary" style=""></div> </div> <div class="card-body" style=""> <p class="card-category">Nuestras historias</p> <h1 class="card-title">Encontramos el operador hotelero adecuado</h1> <div class="card-text rich-text">Nuestro asesoramiento y acompañamiento a propietarios hoteleros en la búsqueda de marcas nacionales e internacionales pueden suponer un cambio o reposicionamiento del producto hotelero.</div> </div> </div> </div> </section> <section class="container" style="" > <div> </div> <div> <div class="row"> <div class="indented"> <h2 class="hChapter"> <span class="hChapter-numeral">01</span> La Oportunidad </h2> <div class="rich-text"><p>Un hotel en Madrid de propiedad y gestión familiar busca soluciones ante un inminente cambio generacional en la familia propietaria. El establecimiento dispone de 150 habitaciones en el segmento upscale y está ubicado en una de las áreas más interesantes de la capital.</p> <p>Hasta el momento, la compañía familiar participaba en la gestión del establecimiento, pero la situación del mercado y las propias expectativas de las nuevas generaciones, hacen que se plantee un cambio que conlleva también un reposicionamiento del producto hotelero.</p> <p> </p> <p> </p></div> </div> </div><div class="row"> <div class="col-lg-8"> <h2 class="hChapter"> <span class="hChapter-numeral">02</span> La Solución </h2> <div class="rich-text"><p>Desde Cushman & Wakefield tenemos experiencia en el asesoramiento y acompañamiento a firmas propietarias de activos hoteleros en la búsqueda de marcas nacionales e internacionales que pueden suponer un revulsivo en un cambio o reposicionamiento de producto hotelero, y que además le permite a la propiedad obtener una rentabilidad de su negocio bajo el modelo que mejor se adapta a sus criterios de riesgo y control de la explotación.</p> <p>En este caso, se opta por esa opción y se le plantean a la familia propietaria dos opciones con la participación de cadenas hoteleras que consideramos pueden encajar y entender mejor la dimensión y la estrategia del proyecto, y tener una mayor empatía con la propiedad.</p> <p>Tras valorar los diferentes modelos de negocio posibles en función del riesgo y control deseado del activo, y analizar las alternativas en cuanto a operadores potenciales, finalmente, la familia propietaria opta por la opción consistente en un contrato de management con una marca internacional que aporta capex para el reposicionamiento del producto hotelero. Desde Cushman & Wakefield asesoramos al cliente en todo el proceso de gestión, negociación y cierre del acuerdo con el operador hotelero.</p> <p> </p> <br /></div> </div> <div class="col-lg-4"> <div class="imageWithCaption"> <img class="imageWithCaption-img d-md-none" alt="CW-Hospitality-Leasing-Operator-Story" aria-describedby="caption" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/stories/hospitality/leasing-operator-story/cw-hospitality-leasing-operator-lateral-670-1000.jpg?rev=e84b32bd8c994d5e8a70c11469e99112" loading = "lazy" width="366" height="546"/> <img class="imageWithCaption-img d-none d-md-block" alt="CW-Hospitality-Leasing-Operator-Story" aria-describedby="caption" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/stories/hospitality/leasing-operator-story/cw-hospitality-leasing-operator-lateral-710-1100.jpg?rev=e103e8cafe3345e1a9ce47f63dbbd8bf" loading = "lazy" width="356" height="552"/> </div> </div> </div><div class="row"> <div class="indented"> <h2 class="hChapter"> <span class="hChapter-numeral">03</span> El Resultado </h2> <div class="rich-text"><p>Tras el reposicionamiento del activo, el hotel logra incrementar su facturación un 36% respecto a sus cifras históricas, lo que permite a la familia propietaria incrementar la rentabilidad y retorno ante una situación de cambio generacional que generaba muchas dudas en cuanto a su viabilidad y gestión. Adicionalmente y como resultado de la operación, se ha logrado revalorizar un activo hotelero que corría cierto riesgo de quedar obsoleto en un entorno muy competitivo.</p> <p> </p> <p> </p></div> </div> </div><section class="container mb-5"> <h2 class='container-headline mix_align-center'>Más Historias</h2> <div class="row"> <div class="col-lg-6"> <div class="card"> <a href="/es-es/spain/stories/2021/09/hospitality-asset-services"> <img class="card-img-top image-resizing h-auto" alt="CW-Hospitality-AssetServices-Story" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/stories/hospitality/asset-services-story/cw-hospitality-assetservices-portada-750-456.jpg?rev=5d3eb182d0aa4f4fa4d504c2d764e299" width="564" height="343"/> </a> <div class="card-insight-body card-body-line-after"> <h6 class="card-subtitle-alt font-weight-bold">Experiencia en gestión de hoteles • Hospitality</h6> <div class="card-text"> <div class="rich-text"> Conoce cómo ayudamos a nuestros clientes a maximizar el valor de sus activos hoteleros a través de una gestión proactiva e inteligente. </div> </div> <h5><a href="/es-es/spain/stories/2021/09/hospitality-asset-services">Conoce más</a></h5> </div> </div> </div> <div class="col-lg-6"> <div class="card"> <a href="/es-es/spain/stories/2021/08/hospitality-sale"> <img class="card-img-top image-resizing h-auto" alt="CW-Hospitality-Sale-Process" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/stories/hospitality/sale-process/cw-hospitality-sale-portada-750-456.jpg?rev=c08b6b6a90924815bcca4a66a1c4d798" width="564" height="343"/> </a> <div class="card-insight-body card-body-line-after"> <h6 class="card-subtitle-alt font-weight-bold">Daguisa Hotels Group • Hospitality</h6> <div class="card-text"> <div class="rich-text"> Amplia experiencia en operaciones de compraventa de activos. Orientamos la estrategia del proceso con el claro objetivo de maximizar el precio y el valor del activo. </div> </div> <h5><a href="/es-es/spain/stories/2021/08/hospitality-sale">Conoce más</a></h5> </div> </div> </div> </div> </section><section class="container mb-5"> <h2 class='container-headline mix_align-center'>Conoce al equipo</h2> <div class="row"> <div class="col-lg-6"> <div class="card mix_person " onclick="location.href='/es-es/spain/people/albert-grau';"> <a href="/es-es/spain/people/albert-grau"> <img class="card-img-top image-resizing h-auto" alt="Albert Grau" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/people/albert_grau_barcelona_s7a04214.jpg?rev=9593c0f0279540e5805b8ffb5908dc15" width="564" height="343"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/es-es/spain/people/albert-grau">Albert Grau</a></h6> <p class="card-text mt-3"> <span class="font-weight-bold">Partner, Co – Head of Hospitality</span><br> <span class="font-weight-bold">Barcelona, Spain</span><br> </p> <hr class=" d-block d-lg-none"/> <p class="font-weight-bold d-block d-lg-none"> <a href="/api/GetVCard?personId={0FC3D9E2-6D10-4788-A584-838AA168999F}&vcn=AlbertGrau"><i class="far fa-id-card"></i> Descargar VCard</a> </p> </div> </div> </div> <div class="col-lg-6"> <div class="card mix_person " onclick="location.href='/es-es/spain/people/bruno-halle';"> <a href="/es-es/spain/people/bruno-halle"> <img class="card-img-top image-resizing h-auto" alt="Bruno Halle" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/people/bruno_halle_barcelona_s7a04196.jpg?rev=8f71cb75832345d8bd45d72a82040587" width="564" height="343"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/es-es/spain/people/bruno-halle">Bruno Hallé</a></h6> <p class="card-text mt-3"> <span class="font-weight-bold">Partner, Co – Head of Hospitality</span><br> <span class="font-weight-bold">Barcelona, Spain</span><br> </p> <hr class=" d-block d-lg-none"/> <p class="font-weight-bold d-block d-lg-none"> <a href="/api/GetVCard?personId={70ADAA48-7AE8-4CB9-9B29-82BC21843106}&vcn=BrunoHallé"><i class="far fa-id-card"></i> Descargar VCard</a> </p> </div> </div> </div> </div> </section> </div> </section> <section class="container-fluid" style="" > <div class="container mix_extraLightGrey"> <div class="row align-items-center"> <div class="col-lg-6 offset-lg-1"> <p class="card-title text-uppercase font-weight-bold">Descubra más sobre nuestros servicios de Hospitality</p> <div class="rich-text">Cushman & Wakefield le prestaremos soporte en todas las fases de la inversión gracias a nuestras áreas de especialización: valoración, desarrollo, inversión y consultoría.</div> </div> <div class="col-lg-3 offset-lg-1"> <a href="/es-es/spain/industries/hospitality" class="btn btn-primary btn-block" target="_self" >Conoce más</a> </div> </div> </div> </section> <div class="cookiecontent"> <!-- BEGIN NOINDEX --> <div id="banner_title" class="desc_text"> Your privacy matters to us </div> <div id="description_text" class="desc_text"> With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.<br /> <br /> Alternatively click on More Options and select your preferences before providing or refusing consent. 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