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Everything You Know About Success Is Wrong | Seth Godin
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id="w-node-eda57244-8d84-37b3-c0ba-b1046b4abb45-c5164560">Hi! I'm Marie</h3><p id="w-node-_95a7eaac-b5e7-9ab9-fbed-24c4ab655c8d-c5164560" class="small-paragraph">You have gifts to share with the world and my job is to help you get them out there.</p><a href="/about" class="small-button outline-black max-width-button w-button">Read More</a><div id="YourGift" class="div-block-74 w-condition-invisible"><a href="#" class="no-underline-hover w-inline-block"><h4>Heading</h4><img src="https://cdn.prod.website-files.com/5f2ae813361eff3ad9282b29/6154e50d4e51994a9f5cbb3f_StressLog.png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/5f2ae813361eff3ad9282b29/6154e50d4e51994a9f5cbb3f_StressLog-p-500.png 500w, https://cdn.prod.website-files.com/5f2ae813361eff3ad9282b29/6154e50d4e51994a9f5cbb3f_StressLog-p-800.png 800w, https://cdn.prod.website-files.com/5f2ae813361eff3ad9282b29/6154e50d4e51994a9f5cbb3f_StressLog-p-1080.png 1080w, https://cdn.prod.website-files.com/5f2ae813361eff3ad9282b29/6154e50d4e51994a9f5cbb3f_StressLog.png 1144w" alt="" class="bottom-margin"/></a><p class="small-paragraph top-margin">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.</p><a href="#" target="_blank" class="small-button outline-black max-width-button w-button">Button Text</a></div></div><div class="tweet-call-out w-condition-invisible"><h5 class="small-h5 no-top-margin">Tweet This</h5><div class="tweet-call-out-rich-field-text w-dyn-bind-empty w-richtext"></div></div></div><div class="no-column-padding-mobile w-col w-col-9 w-col-small-small-stack"><div id="w-node-d764e8b7-05ad-c54b-0aa8-85468ef880b5-c5164560" class="blog-post-text-container"><div class="beginning-blog-post-blurb w-dyn-bind-empty w-richtext"></div><div class="blog-post-rich-field-text w-richtext"><p>Don’t fall for it!</p><p>If you ever feel like you’re working <em>so</em> hard, but still not making progress — you’re probably following an outdated and destructive success blueprint.</p><p>In today’s MarieTV, Seth Godin — legendary author and entrepreneur — joins me for a no-holds-barred conversation that will change the way you think about success, <a href="https://www.marieforleo.com/blog/productivity-hacks" target="_blank">productivity</a>, and the toxic myths of the self-help industry.</p><p>Seth shares groundbreaking insights from his latest book, <a href="https://amzn.to/40eHDNp" target="_blank"><em>This is Strategy</em></a><em>.</em> Plus, he breaks down three simple steps to help you clarify your goals, escape common “success traps", and turn your dreams into reality. Spoiler alert: none of them involve working 24/7 or grinding yourself into the ground!</p><figure style="max-width:1080px" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/671bffafe10e678043f78348_671bff1d71ccccd7401aeeba_marie-forleo-seth-godin-episode-414-success-productivity-wrong.png" loading="lazy" alt=""/></div></figure><p><strong>Whether you're </strong><a href="https://www.marieforleo.com/blog/questions-to-get-unstuck" target="_blank"><strong>feeling stuck</strong></a><strong>, overwhelmed, or just curious about how to take your life and career to the next level, this conversation will challenge everything you thought you knew about success.</strong></p><p>Watch now and learn:</p><ul role="list"><li>Why your morning routine isn’t working</li><li>What to say “yes” to — and when to QUIT</li><li>The secret to never experiencing “burnout” again</li><li>The Authenticity Trap that’s killing your business</li><li>Why you shouldn’t <a href="https://www.marieforleo.com/blog/find-your-passion" target="_blank">follow your passion</a> (and what to do instead)</li><li>How to build a popular & successful business — <em>without</em> social media</li><li>The only two <a href="https://www.marieforleo.com/blog/how-much-am-i-worth" target="_blank">pricing strategies</a> that work (& how to choose the right one)</li></ul><p>If you’re ready to stop spinning your wheels and start making real progress, this episode is for you.</p></div></div><div id="w-node-d4b9c7c1-b197-6fda-fe98-1c3e05876b38-c5164560" class="blog-post-featured-media"><div id="media" class="featured-media-block"><a href="https://www.youtube.com/watch?v=JGgLBuxD_pw&list=UULFuoxrRDDgk3UUnxR4tlkJYQ" target="_blank" class="no-underline-hover w-inline-block"><h5 class="no-top-margin small-h5 center-text">Watch Video now</h5><img 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class="center-mobile w-col w-col-6"><h5 data-w-id="7cda6cf6-d7ac-2758-5d54-29a53cb625bc" class="inline-block no-top-margin no-bottom-margin small-h5">View Transcript</h5></div><div class="column-87 w-col w-col-6"><a href="#" class="inline w-inline-block w-condition-invisible"><h5 data-w-id="7cda6cf6-d7ac-2758-5d54-29a53cb625c0" class="small-h5 in-line">Download Transcript</h5></a></div></div><div style="height:0px" class="transcript-block"><div class="transcript w-richtext"><p>some might say there's a lot of unhelpful<br/>advice out there around productivity<br/>and success like you're gonna sleep when you're dead<br/>all that stuff if anybody watching or listening<br/>wants to truly achieve their dreams<br/>what do you think are three things they should focus on<br/>first<br/>the first one is<br/>you should get clear about what your dreams are<br/>as opposed to just have a hint of them<br/>cause soft intuitive<br/>undisclosed dreams are just there to bother you<br/>but specific dreams can be challenged<br/>specific dreams give you the chance<br/>they know I don't really want that<br/>and the second thing is<br/>to be very clear about the change you seek to make<br/>the change you seek to make in yourself and in others<br/>you are not entitled to change other people<br/>they have to go along with you<br/>which leads to the third one<br/>which is to develop the empathy<br/>to realize that other people don't see what you see<br/>don't want what you want don't need what you need<br/>and that's okay so<br/>if we can bring other people<br/>something that helps them achieve their dreams<br/>in a way that helps us<br/>it's way more likely that's gonna happen<br/>and if we just sit in a dark corner<br/>whining about the fact that<br/>our intuitive dream hasn't come true yet<br/>the clarity piece<br/>I feel like that's one of my favorite words<br/>and my favorite things to discover and to crystallize<br/>is that clarity it's like<br/>what is it that I actually really want<br/>and what don't you want so you can't like<br/>you know I was a couple years ago<br/>I was at this ice cream place in Syracuse<br/>New York and there was 20 people in line<br/>and this woman finally got to the front<br/>she was paralyzed<br/>she had had half an hour to pick her flavor<br/>but in that moment she realized<br/>she's only gonna get one serving of ice cream today<br/>she can have a double or even a triple<br/>but only one serving<br/>which meant she couldn't have 30 of the flavors<br/>and a lot of people have trouble with if I want this<br/>it also means I can't have that yes<br/>that's big opportunity cost<br/>which we may or may not talk more about um<br/>I feel like our world can be really noisy at times<br/>or at least maybe that's the experience<br/>and I've watched myself like<br/>I'm so happy that I lived before the smartphone<br/>I'm so happy that I have memories of way back in like<br/>the 70s and the 80s and<br/>and what my experience of living was<br/>life compared to now what are your thoughts<br/>perspectives and if you have any practices around<br/>like morning or evening routines<br/>that have helped you do work<br/>that matters you know<br/>I admire you and I love you for so many reasons<br/>and just one of the gajillion is<br/>how generous you continue to be with your work<br/>in creating things for us to engage with<br/>in your books in your writing<br/>so morning and evening routines<br/>are a question that I always get<br/>so I'm passing that along to you<br/>and if there's ever been one or two that you feel like<br/>you know what that one really made a difference<br/>so what is a routine a routine is a decision not made<br/>meaning if you do something every morning<br/>you're not reconsidering it every morning<br/>you made a decision once and you're sticking with it<br/>that's the single best reason for a routine to exist<br/>the problem that people have<br/>when they confront their smartphone<br/>in social media and things like that<br/>is they keep trying to make a new decision<br/>I'm gonna look at this one email<br/>I'm only gonna send this one thing<br/>I'm only gonna do this one<br/>and then situationally after reevaluating<br/>and so this decision exhaustion<br/>and so I decided for example<br/>20 years ago that I have a blog every day<br/>and that means that tomorrow is gonna be a blog post<br/>not cause it's my best blog post<br/>but because it's Thursday<br/>and that ritual then informs a big part of my life<br/>uh it's a decision to say<br/>there are no circumstances<br/>under which a phone is going in the room where I sleep<br/>right<br/>it's a decision to say I will always go for a walk<br/>even if it's only one block<br/>no matter what the weather is<br/>because if I go one block<br/>I might keep going but if I make the decision inside<br/>I'm making a new decision about walk or no walk<br/>so my particular rituals aren't that important<br/>yeah what's important is that you have some<br/>and that you don't stick with them<br/>because you wanna stick with them<br/>you stick with them<br/>because they're helping you achieve<br/>the goals you're seeking<br/>what's a typical day in your life look like these days<br/>if there is such a thing<br/>so when people ask me that question<br/>I've often said they're so not the same<br/>I'm very much a person who appreciates a lot of variety<br/>and sometimes just built in<br/>like for instance<br/>today that you and I are shooting together<br/>and I'm like oh<br/>I need to be on camera and oh<br/>you kind of back up all the things that happen<br/>um but I'm curious if that looks different these days<br/>then it did say when you first started out<br/>cause I'm just interested in the journey of<br/>how that shifts so um<br/>like you I worked really hard to make it so that<br/>days aren't the same yeah<br/>um my first real job in a real office was uh<br/>moving an IBM 3<br/>60 main frame from one facility to another<br/>in Cincinnati<br/>and it was only three days into the summer<br/>I said to myself<br/>if I have to do this for the rest of my life<br/>it's over I can't do this other people can yes<br/>I can't right um<br/>I guess it was a phase<br/>a long phase when I woke up in the morning saying<br/>how am I gonna make enough money<br/>that I don't go out of business<br/>how do I make enough money to feed my family<br/>how do I make enough money<br/>they don't have to get a job as a bank teller<br/>so I was book packager<br/>I invented ideas for books and everywhere I looked<br/>something could be a book<br/>because I needed to come up with a new book idea<br/>every four days in order to sell a book<br/>every month so that 10 years later I have 120 books<br/>and that was the cycle I would do as a whole<br/>and I needed to fill it<br/>as organizations I was part of grew<br/>then I would say my life shifted to<br/>what's the incoming who needs help<br/>I've got some life jackets<br/>I've got some insight<br/>I'm throwing them out to people who might be drowning<br/>but there's a team here<br/>and if I don't keep up with the incoming<br/>we're gonna fall behind and that was thrilling<br/>for many years I had 85 or 90 employees<br/>and 50 of them reported directly to me<br/>wow and so I was hooked on this mad<br/>and the email was young so there was two<br/>and I could<br/>actually keep track and help 50 different people<br/>but as soon as you got to 51<br/>then like sooner or later you have a meltdown right<br/>yeah totally<br/>and since then<br/>I think the shift has been that a typical day is<br/>what's interesting what don't I understand<br/>how could I explain that interesting thing<br/>to somebody else in a way that would be useful to them<br/>and a lot of it is spent looking for the white<br/>spaces of gaps between<br/>because it turns out<br/>if you let time slow down a little bit<br/>you're not racing toward inbox zero<br/>whatever it is magic things can occur<br/>and so some of the stuff you're talking about<br/>that people like to engage with<br/>that I've been created someone say well<br/>how did you come up with the idea of a collectible<br/>chocolate bar and design the packaging on yourself<br/>but I said I have no idea<br/>I just know that I<br/>was bored enough that I needed to invent a new thing<br/>hmm<br/>do you ever feel like these days<br/>like have you simplified enough where<br/>or maybe it's about boundaries<br/>and I'm so curious to hear your perspective on this<br/>like you feel like you have to protect<br/>I'll call it like<br/>white space or open space<br/>or just spaciousness in your day<br/>that you have to actively kind of<br/>put some boundaries around things<br/>so that you can be bored<br/>and that new things can drop in appear emerge<br/>I think that it's worth um<br/>putting in a small advertisement<br/>now for productive technology<br/>so I can build things using computers in the internet<br/>faster than many people not everyone<br/>but many people and I can use tools like perplexity<br/>more eagerly than many people<br/>so what will happen is I can produce a lot of stuff<br/>in way less time then a team of seven people could<br/>cause<br/>they have to go to all these meetings with each other<br/>and compromising all the stuff<br/>and I'm just touching the tool<br/>and this idea of touching the tool<br/>it's the difference between<br/>riding your bike in the city<br/>and having someone in a Chevy Suburban pick you up<br/>either when you're riding your bike in the city<br/>your present you're feeling things<br/>you discover nooks and crannies that<br/>other people don't see whereas<br/>when you get isolated and picked up in the 7 ton truck<br/>and you're just sitting there with no sound<br/>and no vision then you you end up in a stupid<br/>so I guess what I'm hoping to help people see is<br/>you could learn these tools<br/>and they don't have to be the tools I use yeah<br/>but there are tools that have<br/>enormous amounts of leverage<br/>and so a simple example in my case<br/>if I write a blog post things will happen in the world<br/>but that's not how my blog started<br/>it had 100 readers at the beginning<br/>so I would write a blog post and you know<br/>my brother in law would say<br/>oh that was clever<br/>but that was it<br/>so by building an asset and learning to use it<br/>freedom can ensue but to answer your question<br/>um<br/>having a limited attention span and still remembering<br/>struggling to make a living<br/>combine to make it<br/>so that I can get sucked into a project that I<br/>might not want to<br/>and I have to be very careful about that<br/>I believe<br/>you should quit projects before you launch them<br/>or<br/>stick with them<br/>until they get to the point where they're supposed to<br/>get but not in between oh<br/>say more about that<br/>quit projects before you launch them okay<br/>so if you wanna be a productive creator<br/>you have to ship the work<br/>but if you're unwilling to quit<br/>it means that once you ship one piece of work<br/>you're going to be doing that for the rest of your life<br/>are you gonna be taking ballet lessons when you're<br/>60 years old cause you started when you were 3<br/>we need to learn to quit so when should we quit<br/>well in the dip<br/>I point out<br/>if you go to a gym in North America in February<br/>it's very crowded and in March it's empty yeah<br/>cause most people who join<br/>pay for a year and quit after 7 weeks<br/>but you don't get<br/>ABS or fitness until you make it till may<br/>so it don't even join if you're gonna quit in February<br/>there was no point<br/>so what I do regularly is I build out a project<br/>and it could just be on the whiteboard<br/>but it could also be<br/>there's a digital platform and all this other stuff<br/>and then I look at it and I say<br/>if I press this green button<br/>I'm committing to this for a fairly long period of time<br/>yes but I'm not gonna quit after two months<br/>I'm either have a vision and I'm gonna stick with it<br/>I'm gonna take that was fun to build<br/>but I'm not gonna ship it<br/>and that discipline is really a useful strategy<br/>how do you decide what to say yes to<br/>and no to these days cause I imagine<br/>you get a fair amount of incoming<br/>you know whether it is speaking engagements<br/>potential collaborations<br/>even your own ideas like in my world<br/>what's working for me now is a lot of body truths<br/>and trying it on energetically<br/>like I would try on a sweater if I went to the store<br/>and I'm like huh<br/>looks like it could feel good<br/>and then I see myself in the mirror and it's itchy<br/>and I'm like oh<br/>absolutely not you know and I take that off<br/>and I've been doing the same thing a lot with<br/>with projects and the moment I can detect um<br/>some dread some heaviness<br/>some contract on my oh hell no<br/>no matter how shiny or alluring or attractive<br/>it could be on paper so I'm<br/>curious<br/>if you have any frameworks or methodology for how you<br/>navigate all the incoming of potentials<br/>Steve Pressfield's book The War of art<br/>yes is so important<br/>but dread has two flavors<br/>and a lot of people who are listening to this<br/>are confused about the difference between the two<br/>there is the dread that I feel after all these years<br/>one minute before I get on stage<br/>to an audience that I'm unfamiliar with<br/>it<br/>doesn't mean I should turn around and not get on stage<br/>there is a dread<br/>just before I submit a manuscript for a new book<br/>doesn't mean I should throw the book in the garbage<br/>Liz Gilbert tells the story of the book<br/>after he pray love she got paid a whole bunch of money<br/>she went away wrote it for a whole year<br/>brought it to Kinko's had it copied to send<br/>and then she looked at it and threw it in the trash<br/>and no one has ever read that book<br/>and she tells that is a story of bravery<br/>I tell that is a story of lost opportunity<br/>because I can't imagine that book belonged in the trash<br/>right so that sort of dread<br/>the dread of resistance is a symptom<br/>you're doing something right<br/>so I look for that feeling in my days<br/>the other sort of dread is the dread that comes with<br/>on we and fatigue<br/>and this isn't interesting to me<br/>yes that's the dread that<br/>I am now fortunate enough that I can walk away from<br/>and so many people who don't have the privilege<br/>I do still have to go to work<br/>yeah right<br/>cause they feel dread about their work<br/>to those people I say<br/>I'm sorry that that's happening<br/>where can we find in your work the other kind of dread<br/>how can you make it<br/>so that you become that indispensable instrument work<br/>how can we make it so that your work<br/>transforms into one that feels the other kind of dread<br/>yes cause that makes you feel alive<br/>have you ever struggled with overwhelm<br/>or feeling stretched too thin<br/>like I've gone through this several times in my life<br/>I've gone through it several times in my business<br/>and before we kind of turn the cameras on<br/>you know<br/>sharing how I'm in another phase of simplify to amplify<br/>which is one of my favorite things that I've done<br/>um you know<br/>I can think about it<br/>even in terms of my junk drawer at home<br/>and I'm not a person who likes a lot of physical stuff<br/>it's just not my thing and yet<br/>and yet I can open and I'm like<br/>how did that drawer get so full<br/>like it is time for a little clean out<br/>you know when I see that and uh<br/>my plants and my garden<br/>we have a place out in Long Island<br/>and I'm like yes<br/>that tree is lovely and it needs to be pruned<br/>so I'm just curious<br/>your experience with those two feelings<br/>I know that in our audience<br/>that feeling of overwhelm<br/>or feeling stretched too thin<br/>I see it and hear about it a lot<br/>so I'm curious your advice your perspective<br/>any stories that you have about that<br/>why is it that people can eat lunch every single day<br/>and never get burned out on the idea of lunch<br/>right whereas<br/>a whole bunch of other things<br/>feel like they're cluttering in our days<br/>and we say I'm overwhelmed with this yes<br/>I'm burning out yes<br/>burnout is the feeling of two things at the same time<br/>I wanna be here and I want I don't wanna be here<br/>so it's like<br/>cleaning out a drawer is not stressful at all<br/>if you just throw everything in the trash<br/>but you don't wanna throw it all in the trash<br/>cause in fact you want that when you need it yeah<br/>so there's stress I want it<br/>but I don't want it<br/>and let's go back to the very first thing you said<br/>which is if you're coherent about what your dreams are<br/>it's way less likely you're gonna feel burned out<br/>because you're if you're in alignment<br/>this thing I'm doing right now<br/>that I'm going through right now<br/>is the obvious<br/>direct next step to get to where I'm going<br/>then it's lighter it's better right<br/>and<br/>I can't believe we've gone this far without mentioning<br/>Dorothy but the Wizard of Oz<br/>which is the metaphor for all things Dorothy<br/>goes through a lot of travails along the way<br/>but she never feels burnout<br/>there's no scene in the movie<br/>where she feels completely used up<br/>because every one of the steps is a step<br/>getting her closer to where she wants to go<br/>I love that you're not on social media<br/>um it just always<br/>it makes me do like inner soul cartwheels<br/>and because we've known each other for so long<br/>it just I don't know why<br/>it just makes me just wanna do jazz hands<br/>and all kinds of fun moves<br/>I'm curious of your current perspective on social<br/>just because<br/>we know how addicted folks are to their screens<br/>and phones and the follow up to that is<br/>did you ever entertain using it more frequently<br/>or was it always just like nope<br/>not for me oh<br/>so many things to say here<br/>the first thing I would say is<br/>please don't mistake the existence of social media<br/>and the fact that some people are addicted<br/>as an accident<br/>it's on purpose<br/>and the same way John Scully<br/>when he was a Coke made the size of the 16 ounce<br/>and Pepsi made the size of the 16 ounce Pepsi bottle<br/>a little bit bigger<br/>so that teenagers could drink it all in one swig<br/>called slamming<br/>there wasn't a lot of debate at Pepsi about diabetes<br/>there was debate about what we sell anymore Pepsi<br/>well the people who brought you social media<br/>and I was one of them early on<br/>thought about what what will people do or not do<br/>and how do we turn up these dials<br/>and turn down those dials<br/>so here's this toxic thing that you're using<br/>and some things that are toxic<br/>like hot sauce are fine in small quantities<br/>but if you drink entire bottles of hot sauce<br/>it's not a good thing yes<br/>there's no limit on social media<br/>so therefore everything is pushing you in one direction<br/>do I think humanity is better when it's connected<br/>at a certain level there's no question about it<br/>do I think giving everyone a microphone<br/>even if they're a troll a scammer<br/>a spammer is a good idea clearly not<br/>and the algorithms are optimized<br/>so that the people who are causing the most division<br/>and the most anger get the most attention<br/>so that's<br/>the main reason<br/>we have so much division and anger in our world<br/>is because those people are being rewarded<br/>so for me personally<br/>um I started my blog more than 20 years ago<br/>and at the beginning comments came on by default<br/>and so there would be comments<br/>and what happened was the first couple weeks ago<br/>I only had 100 readers oh<br/>that's very nice this person read it<br/>and then<br/>someone who doesn't understand what you just wrote<br/>says something that's not true<br/>and now you're like hmm<br/>there's somebody out there who seemed angry at me<br/>and is confused<br/>but they don't understand what I just said<br/>so maybe I'll just respond to them<br/>and then you discover because you're feeding that<br/>that happens more and more<br/>so you say alright<br/>you know what I'm gonna do<br/>I'm gonna start writing my blog<br/>so that people won't be confused<br/>so I'll add parent thaticals and explanations<br/>so that there will be no<br/>chance for them to come to the wrong conclusion<br/>and within a week I realized I only had two choices<br/>a blog with no comments or no blog<br/>because<br/>I stopped writing like the person I wanted to be<br/>I started writing like a lawyer defensively<br/>and I got all this angry mail from people<br/>how dare you blogs have to have comments<br/>why aren't you and I was like<br/>you should have your own blog<br/>and then you<br/>you can write anything you want about my blog<br/>on your blog on your<br/>put this on your lawn not on my lawn right<br/>dying yes and so then Twitter showed up<br/>and because I pay attention to tech<br/>I looked at Twitter I said<br/>I bright I bet<br/>I can have a lot of people following me on Twitter<br/>this is gonna take off<br/>but I realized if I spent time doing that<br/>I would spend less time blogging<br/>so I become a mediocre blogger<br/>and a mediocre Twitter user<br/>and then Amazon review started showing up<br/>and I read a couple of my 1 star reviews<br/>cause I wanna be a better writer<br/>I realize all they say is this book isn't for me<br/>everything after that doesn't help<br/>cause it's not for you right<br/>so I stopped reading all of my reviews<br/>5 stars 1 stars etc<br/>and every once in a while<br/>I need to go on a piece of social media<br/>to promote something for a partner<br/>whatever like a talk I'm doing<br/>and I accidentally see something somebody wrote<br/>and I just ah<br/>no thank you so no<br/>I have I have no desire so go on to public social media<br/>private social media is different<br/>but public social media have no interest<br/>yes so<br/>so many humans in my audience<br/>I have this new experience<br/>which I haven't told you about yet<br/>it's this magical space that I called Dream Club<br/>and it's an app and it's essentially a private<br/>online community and coaching program where yeah<br/>you send me the link yes<br/>that's right very cool<br/>so um<br/>so we talk a lot and we chat and we have conversations<br/>and even with my b schoolers<br/>uh so many hate social but they're like Marie like<br/>but how am I gonna grow this business<br/>you know how am I gonna grow this brand<br/>so I'm just curious what you would say to folks<br/>who absolutely despise they're just like no<br/>you know like<br/>don't make me do it but they feel like they have to<br/>use it in order to be relevant<br/>like are there any other alternative suggestions<br/>or what would you say to those folks<br/>hi so we'll begin with this<br/>what I talk about in the new book is<br/>when you pick your customers<br/>you pick your future this is an intentional act<br/>if you pick people who only do business with folks<br/>who are popular on Instagram<br/>then those are the people you're gonna get<br/>and that's the life you're gonna live<br/>and when they decide to switch to a competitor of yours<br/>it's more popular on Instagram<br/>don't be surprised cause that's what you signed up for<br/>right that's<br/>so that the first principle is<br/>the people you choose to engage with and respond with<br/>to are the people that are gonna<br/>determine who you're engaging and responding with<br/>seems obvious but people don't understand this<br/>um I was out on Long Island a couple years ago<br/>really privileged rich part of land<br/>went to a fish store and it was off season<br/>and I said to the fishmonger behind thing<br/>you must have so many masters universe coming in here<br/>giving you a hard time I said<br/>you're running a great little fish store<br/>what do you do and he says<br/>the first time they cut the line<br/>or give me a hard time or wine<br/>I just say leave the store he added a lot of profanity<br/>but yes leave the store my kind of guy for well<br/>it's very clear what happens<br/>the only customers he's left with are people he likes<br/>and he's doing fine<br/>and the people who are inclined to be a jerk don't<br/>cause<br/>they're afraid of getting kicked out of the store<br/>that makes a lot of sense okay<br/>so that's the first rule pick your customers<br/>the second one is<br/>someone is going to win the influencer lottery<br/>the I have my hair just right<br/>I have that hat thing on<br/>I did the thing but it's not gonna be you right<br/>that the Kardashians ruined it for a lot of people<br/>because you wanna be the next cardette<br/>we already have a Kardashian<br/>we don't need that plus<br/>if there's 50,000 people all trying to be the next X<br/>one or two will be<br/>one or two will go viral on YouTube or whatever<br/>it's not gonna be you<br/>you've signed up for a struggle feeding the algorithm<br/>working for free for a social media company<br/>and using it as the barometer of your days<br/>your eyes are based on<br/>did you get a bunch of likes and your low<br/>this isn't why give up your future this way<br/>and then the last part as marketer I will tell you<br/>social media is a symptom<br/>not a cause of a brand success<br/>meaning when a brand resonates and catches on<br/>other people talk about you<br/>you don't talk about yourself and so it's true<br/>I'm not on social media<br/>but people talk about my blog all the time<br/>because I give them something to talk about<br/>that's my job but if I'm there talking about it<br/>it's not gonna make it any better<br/>it'll make it worse<br/>I just feel like we went to some marketing life telling<br/>truth telling church and I am here for it<br/>and I say a big amen um<br/>last year we talked briefly about AI when you were on<br/>and in the beginning of this fabulous new book<br/>which is called this is strategy<br/>which y'all gotta get your copy<br/>if you don't have your copy<br/>you need to get your copy now<br/>you encouraged readers to challenge<br/>Claude with prompts and lists<br/>from the book I'm so<br/>curious to hear about your experimentation with AI<br/>how it's evolved<br/>like what do you see the potential for entrepreneurs<br/>especially because again<br/>we do have a lot of folks in our audience<br/>who are a one person show<br/>looking to grow to something more than that<br/>okay so I was a computer science major<br/>I studied advanced AI in 1983 with Doug Lanaut<br/>so I've been seen by this for a long time<br/>I worked with Arthur C Clarke<br/>the 2001 guy it's here<br/>but you need to understand a couple things<br/>the first thing is it doesn't know anything<br/>it's a trick<br/>and our brain makes us think it's intelligent<br/>it's a trick<br/>I can explain the trick but it wouldn't help<br/>it's a trick so don't get confused by the story<br/>your brain is telling you<br/>there isn't a little man or woman inside<br/>it's not filled with wisdom<br/>it's a trick that will help you in certain ways<br/>if you give it the right boundaries<br/>No.2<br/>it's the biggest shift in our world since electricity<br/>there's been just like when electricity came<br/>some company said<br/>I don't want anything to do with electricity<br/>they went away<br/>it's here and it's not going anywhere<br/>so there are different platforms<br/>the same way there is<br/>you know Google and being there is um Chat<br/>TPT which is the most famous one<br/>I don't use it that much cause it's arrogant and lazy<br/>um there is perplexity which everyone should use<br/>starting right now it replaces Google<br/>you just ask it a question in English<br/>it does the search for you<br/>it gives you footnote<br/>so you know it's not making anything up and you'll see<br/>you can send me a thank you note later<br/>and the other one I use a lot is called Claude<br/>Claude is run by anthropic<br/>Claude in my experience is kind and wiser and not lazy<br/>and some of the things you can do with Claude<br/>you can say here is my five page strategy plan I wrote<br/>it is a word file and you upload it<br/>you say Claude please ask 10 hard questions about this<br/>what did I miss what's a contradiction<br/>and it will and it won't be perfect<br/>but it will surprise you you can say to it um<br/>I got this memo from this person<br/>and this memo from this person<br/>please write some of the sentences of both of them<br/>and it will and it will surprise you<br/>what I used it for in my books are always written by me<br/>just me and my blog as well<br/>but I would come up with lists for the books<br/>like 4 things we need to worry about system traps<br/>and I would say Claude<br/>here are my four system traps<br/>can you name five more and we go<br/>and at least three of the five were brilliant things<br/>I hadn't thought of<br/>it is really good at completing lists like that<br/>yes so if you are a solo premier<br/>if you're somebody who has a small team<br/>either you're gonna work for AI<br/>the same way<br/>you find yourself working for social media<br/>or AI is gonna work for you<br/>if that's gonna work for you<br/>you better hire it<br/>understand how to feed it and start putting it to work<br/>that doesn't mean<br/>you have to do mediocre writing<br/>and try to sell it as non mediocre writing<br/>cause there's no market for non mediocre<br/>for mediocre writing anymore<br/>what it means is you find tasks<br/>that need to be done frequently and quickly<br/>that it will do for you that you can then package<br/>and sell to people who need it from you<br/>and you know what I expect to see soon<br/>for example<br/>is you could go to a company with 100 employees and say<br/>uh give me<br/>access to your email<br/>and the spreadsheet of every one of your employees<br/>and how much you pay them<br/>and I will confidentially generate<br/>for your report<br/>of who your most valuable employees are<br/>and who's getting overpaid<br/>that's worth $100,000 that company yeah<br/>and once you've trained an AI to do that<br/>you can do it in five minutes right<br/>and so<br/>what we've done is we've given super powerful tools<br/>the equivalent of a giant factory<br/>to any individual who wants to pay 20 bucks<br/>let's talk this is strategy<br/>what is your intention for this book<br/>and the impact that you hope it's gonna have<br/>often when I'm writing<br/>I think of you and your followers<br/>your readers your members of the communities<br/>because here are people who have desire<br/>who are enrolled in the journey<br/>they might not have a sophisticated business education<br/>they might not have a sophisticated<br/>technology education but they have<br/>they're<br/>one inch away from finding something of real value<br/>and if you ask these folks<br/>what's your strategy<br/>or in my world if I ask heads of Fortune 100 companies<br/>what's your strategy the answer is either a blank stare<br/>or a list of projects or a list of goals<br/>none of these things are strategies<br/>a strategy is simple to describe and hard to stick with<br/>strategy is our way of having a philosophy<br/>of becoming<br/>how do we want to engage with the world as it is<br/>in a way where we have enough fuel<br/>and resources to make a change happen<br/>if you don't have a strategy<br/>you're probably working for someone who does<br/>and so here's a big company example<br/>so I work briefly Yahoo after they bought my company<br/>Yahoo strategy was very simple<br/>their strategy in 1997 or 98 was<br/>we want to build a place on the web<br/>where people come and stay<br/>so you come to Yahoo but then you go to Yahoo Kids<br/>you go to Yahoo Mail you go to Yahoo<br/>Gardening or Yahoo this or Yahoo Finance<br/>whatever cause<br/>if we can get 100 clicks every time someone visits<br/>we're gonna sell ads<br/>and this company called Google came along<br/>Yahoo had a piece of equity in Google<br/>and they could have bought them for $10 million<br/>and they didn't and instead<br/>they spent the $10 million improving Yahoo kids<br/>what was Google strategy at the time<br/>Google strategy was<br/>we want to build a place on the internet<br/>where people come and leave<br/>that everything they did was to make it so that<br/>with his few seconds and clicks as possible<br/>you would end up on some other website<br/>so Yahoo was the old web which was<br/>it's a little cranky<br/>crankyly and doesn't work very well<br/>and Google was the open web<br/>which is you don't wanna be on Google<br/>you wanna be over there so take you there<br/>those are simple strategies<br/>hard to stick with but clear so if you say<br/>I wanna be an influencer<br/>and I wanna have 10 million people following me<br/>and I'm gonna get money for showing this or that<br/>now I can ask you some questions about<br/>how is the systems of the world gonna help you do that<br/>or how are you gonna be fighting against them<br/>cause if that was your strategy 8 years ago<br/>you were in the right place at the right time<br/>now maybe not so much<br/>so we need to be able to out loud describe to people<br/>how are we gonna work with systems<br/>whereas our empathy for our customers and our partners<br/>how do we work with time<br/>so this will be better in a month than it is now<br/>and what game are we playing<br/>and I'm trying to help a conversation happen<br/>how does a strategy differ<br/>if you can give simple examples from tactics or tasks<br/>so tactics and tasks they can be secret<br/>they can be short term and if they don't work<br/>you can come up with a different tactic or task<br/>if a locksmith<br/>comes to your house to open a stuck door<br/>and the first key doesn't work<br/>they don't say I'm a failure<br/>they just take the second key and they work<br/>through all the keys until something opens the door<br/>those are tactics right<br/>yep a strategy is more overreaching than that<br/>it's something that's our philosophy<br/>it's our mantra it's<br/>we're not gonna change it very often<br/>and your strategy can be super simple<br/>you need a plumber I'm a plumber<br/>that can be a strategy<br/>as long as there are too many plumbers<br/>you'll do fine yeah<br/>so there's um<br/>in your book some of the entries are numbered 1<br/>82 is about pricing so two things there<br/>and we read you some of your words<br/>generous work the slogan can be you'll pay a lot<br/>but you'll get more than you paid for<br/>and the tagline is I see you and I care<br/>can you elaborate on the concept of generous work<br/>a little bit sure<br/>so let's first talk about the pricing part of it um<br/>there are only two strategies for pricing<br/>one is I'm cheaper than them right<br/>we make what they make but I'm cheaper<br/>and a lot of freelancers are in that game upwork<br/>I mean that's all it is<br/>the alternative is you pay a lot<br/>but you get more than you pay for<br/>you have to earn that<br/>how do you earn that you don't earn it by<br/>giving people more candy in the bag<br/>cause the candy cost you as much as your competitors<br/>candy cost you that sort of generosity is foolish<br/>cause it doesn't scale it doesn't work<br/>we're not talking about the generosity of<br/>giving stuff away<br/>about the generosity of emotional labor<br/>motion labor was first coined in the early 60s<br/>by Ariel Hawkschild and it was about how airlines<br/>we're using misogyny<br/>to force women to act a certain way<br/>as flight attendants and she meant it<br/>and I agree with her as a warning sign<br/>but since then<br/>it's a privilege to be able to do emotional labor<br/>cause it's way better than physical labor<br/>it is the emotional labor<br/>showing up when you don't feel like<br/>leaning into a problem that scares you<br/>looking somebody in the eye<br/>treating them with dignity<br/>none of these things are in someone's job description<br/>but they're what you do if you're excellent at your job<br/>and so generosity is<br/>sits right next to emotional labor<br/>which is I'm going to take the extra time and energy<br/>to do this with and for you<br/>in a way that will matter<br/>hmm I wrote on something else again<br/>your words successful strategies<br/>seek to find customers<br/>eager to pay money to solve their problems<br/>if you wanna find a lousy customer<br/>find someone who has a scarcity mindset<br/>or is more comfortable with their problem<br/>than they are in spending<br/>to make it go away oh again<br/>Seth good<br/>and you might drop moment all over the place<br/>one of the things we talk about so often<br/>doing Dream Club doing B school is this notion of<br/>of an ideal customer or the folks that you're choosing<br/>and I always go to I'm like guys<br/>please underline ideal and part of that is<br/>they are willing and wanting to pay<br/>to solve this problem<br/>is there anything else that you wanna say on that<br/>cause I think it's so big<br/>so if you're a freelancer and I'm a freelancer<br/>there's no disrespect in being a freelancer<br/>your selling your presence in your time<br/>you don't make money when you sleep and um<br/>the only way to move up is a freelancer<br/>is to get better clients you can't work more hours<br/>so and you can't hire junior versions of you<br/>and pretend you're an entrepreneur<br/>that doesn't work either you can get better clients<br/>what makes someone a better client<br/>they pay more they demand more<br/>they have good taste and they tell the others<br/>if you have people like that<br/>of course you're on your way up<br/>if on the other hand you got people there who are<br/>you know look<br/>using a stopwatch<br/>and comparing you and switching all the time<br/>well you picked your customers that's your future<br/>let's talk about 2:47 which is getting the word out<br/>it's probably the phrase that<br/>anyone who talks about marketing<br/>or who has conversations with it<br/>with the people that they love<br/>that is the forward phrase we all say all the time<br/>and you write<br/>when someone shares their marketing frustrations<br/>with me<br/>the conversation almost always begins the same way<br/>how do I get the word out<br/>what's your response to that<br/>by the way in the book you have several responses<br/>but I'm curious to to hear it<br/>so do you remember when you started your journey<br/>was it with where was the writing or the speaking<br/>what what year no<br/>what was it what was its form<br/>it was um<br/>so I had a newsletter that I would publish every week<br/>called Magical Moments Perfect<br/>that's what I wanna talk about<br/>first issue of Magical Moments<br/>how many people got it oh gosh<br/>maybe one or two exactly parents yeah<br/>first week of my blog six people<br/>so neither one of us<br/>spend a lot of time getting the word out<br/>no what happened was someone who got it<br/>shared it with someone else<br/>who shared it with someone else<br/>not in some short term viral thing<br/>but incrementally over time yes<br/>people who say I'm willing to trade trust and respect<br/>to get the word out I'm gonna hustle<br/>I'm gonna stand naked on the street corner<br/>holding a sign<br/>that that never works it just does not work<br/>you get the word out by telling 10 people<br/>if they tell the others<br/>you're onto something<br/>and if they don't make better work<br/>it's that simple<br/>and this is part of the foolishness of social media<br/>is it looks like<br/>you can hustle your way to get the word out<br/>but I keep bumping into those people every couple years<br/>and then they go away yeah<br/>because it doesn't persist<br/>yes so looking back on your career<br/>is there any surprising<br/>lesson that you've Learned about strategy<br/>that you wish you Learned sooner<br/>well as you and I have talked about<br/>I've failed more than most people<br/>and I don't want to trade in any of the failures<br/>because they're why I'm here and who I am but<br/>what I have discovered is that<br/>the people you think have it completely figured out<br/>don't hmm<br/>and it is tempting to not talk about our strategy<br/>cause we think those people have a brilliant strategy<br/>and will look stupid<br/>but I've been in those rooms at presidential campaigns<br/>super famous companies<br/>the number of people<br/>actually have a thoughtful strategy<br/>is very low<br/>and everyone's just doing their job<br/>and being instinctive or intuitive<br/>but if you have an intuitive strategy<br/>you're hiding from something<br/>cause you gotta say it out loud<br/>if you want it to get better<br/>you wanna know the No. 1 reason<br/>people don't get what they want in life<br/>because they don't really know what they want<br/>which is why I created the free Dream Clarity formula<br/>it's gonna help you get clear<br/>define your No. 1 goal and achieve it fast<br/>to get it simply click on the link below this video<br/>or scan the on screen QR code<br/>hurry and grab it now because the clearer you get<br/>the faster your dreams are gonna come to life<br/>I know we talked about publishing already<br/>but I do wanna circle back with this<br/>because I feel like it's up for myself and<br/>and for<br/>for many people that I've had conversations with you<br/>so two decades now you've had the blog<br/>yeah publishing daily<br/>and I love that you were like hey<br/>this is a decision<br/>and I made it once and I don't have to make it again<br/>I'm curious though cause we're all human<br/>if if you've ever had<br/>moments or times where any part of you is like<br/>even if it was a flittering thought<br/>like I need a break or do you know<br/>I I need to take a minute or are you like nope<br/>you know the way that your DNA is<br/>I've made a decision this is it<br/>and perhaps<br/>you would change at some point in the future<br/>or perhaps not but I'm curious<br/>if there's anything that you've seen that maintains<br/>enthusiasm or consistency<br/>or your like enthusiasm piece<br/>sometimes I don't feel like and I just show up<br/>alright so<br/>we're back to our<br/>favorite conversation about authenticity yes<br/>um I think authenticity is for friends<br/>and consistency is for professionals<br/>hmm and um<br/>when I am doing my work I am consistent yes<br/>but I'm not authentic<br/>if I'm fighting off of cold or whatever<br/>I'm not gonna whine about it right<br/>cause I'm consistent yes<br/>so what you present to your audience is a choice<br/>after four years of the blog<br/>I realized that I had a streak going yeah<br/>and I needed to internalize that<br/>and see myself as a daily blogger<br/>but it also meant<br/>it would be foolish to lose the streak<br/>cause it was a power blackout in Westchester County<br/>so there's a cue of my blog<br/>I will die and the blog will keep going<br/>so I'm allowed to take it<br/>I've taken a month off<br/>and no one knows because I'm consistent in public<br/>and so if you are signing up for your brand to be<br/>you personally bleeding in public on a regular basis<br/>it's gonna exhaust you<br/>you can't consistently do that<br/>that's what Amy Winehouse did<br/>it doesn't work<br/>you have to build in buffer and Slack<br/>so that you can be authentic to yourself<br/>and your family and your friends<br/>without violating what your brand stands for<br/>yes and the brands that persist<br/>that's what they do I think one of my favorite things<br/>um that we did and that we're actually um<br/>working to get back to is I love batching<br/>you know where it's like wow<br/>we've got X amount of Marie TVs in the can<br/>uh huh you know<br/>and it provides a lot of freedom and flexibility<br/>um so thank you for that<br/>let's talk about teams and support<br/>which I think is another area where um<br/>it can be really tricky and hard<br/>how do you approach hiring people for projects<br/>and are there any like<br/>lessons that you've Learned that you're like<br/>my goodness I'd love to pass this along<br/>I made the decision a bunch of years ago<br/>and it's so much easier<br/>now to do projects than it used to be<br/>the number of people who are standing by<br/>ready to work with you for a week or a month<br/>compared to what it used to be<br/>yes incredible<br/>um<br/>I don't hire anyone unless I've worked with them before<br/>which seems like a catch 22<br/>what that means is I have a project<br/>I will pay you to work on the project<br/>and if you do great we'll work again<br/>if you don't that's cool<br/>but if I'm gonna hire a full time employee<br/>I'm not gonna do it based on an interview and a resume<br/>we don't need to do that anymore<br/>I'll pay you even if the project is only one day long<br/>so we can find out the one thing we need to know<br/>is working together worthwhile<br/>yes right<br/>and it's tempting to say no no<br/>I need to commit to somebody in the whole thing<br/>and I've done that many times<br/>hundreds and hundreds of times<br/>sometimes it works out and sometimes it doesn't<br/>and when it doesn't it's bad for them and for you<br/>yeah so that's the first thing and the second thing is<br/>whatever tasks you can outsource<br/>meaning your clients can't tell you should outdoors<br/>hmm because you can then focus on the part<br/>your clients can tell yes<br/>and it's not the case if it's your hobby and your craft<br/>and you like refinishing the wood<br/>then please go ahead not everything is work yeah<br/>but when you have competitors<br/>who are gonna be outsourcing<br/>the thing that the client can't tell<br/>they're going to be able to deliver more value than you<br/>can so<br/>you know I've decided not to outsource my writing<br/>mostly because my hobby<br/>my pride is hooked up and saying<br/>I wrote all of those words<br/>yes right<br/>I once interviewed a really well known entrepreneur<br/>and I was nervous<br/>because she had succeeded at great heights<br/>in an area I didn't understand<br/>so I read both of her autobiographies<br/>and we're sitting there in the interview<br/>and I asked her a couple questions<br/>and it becomes clear<br/>not only hadn't she written her autobiography<br/>she hadn't read it that's not okay with me<br/>yes but<br/>you know James Patterson creates all these books<br/>James not writing every single word<br/>and he's very upfront about that<br/>yeah whereas Isaac Asm of all 400 of his books<br/>and he was very proud of that<br/>yeah so<br/>you got to pick<br/>but if you have a bench of 10 or 15 people<br/>you can count on yep<br/>the idea that the elves are gonna come in<br/>while you're asleep<br/>and tomorrow it's gonna be what you were hoping for<br/>particularly if you can use AI in that way<br/>that's our future yep<br/>so in your book<br/>and I love this because I feel like it's of course<br/>a theme in your work it's about creating change<br/>so in this world<br/>especially for people who are just getting started<br/>I also love that you emphasize don't run out of time<br/>don't run out of money how can<br/>folks start to identify the opportunities to create<br/>really meaningful change and kind of balance like<br/>you know innovation and risk taking<br/>with their need for stability<br/>Yay haha<br/>great question I know I can count on you<br/>so um<br/>next summer if you go up to Toronto<br/>and then drive three hours north to Algonquin Park<br/>you can rent a canoe at the Portage Store<br/>and go on a canoe trip I strongly recommend you do<br/>and if you're on a canoe trip<br/>you might wanna start a campfire<br/>there's kindling which are the little tiny bits<br/>pine needles don't work and then there are logs<br/>the first rule is<br/>don't try to light a log that's too big<br/>for the kindling you have<br/>if you just got a few little sticks<br/>you need to light a little tiny log<br/>and then later you put a bigger log in<br/>and a bigger log<br/>and then you can burn down the whole forest<br/>but if you take your little<br/>tiny sticks and put them under a giant piece<br/>of birch nothing's gonna happen<br/>so we have been seduced by media into saying<br/>if you're not gonna build something the size of Spanx<br/>you're a pretender right this is crazy talk<br/>can you change one person's life<br/>can you get one customer to pay you $50<br/>can you cater one party<br/>and have that person tell three friends<br/>cause if you can do it once<br/>now you have a slightly bigger fire<br/>and you can do it again and you can do it again<br/>time is the critical element of strategy<br/>but too often<br/>I remember at my very first job this guy comes in<br/>I don't know how he got into see me<br/>I was only 24<br/>but it's still watch this I got this great idea<br/>I got this great idea and I have this budget<br/>and we're gonna run one ad on The Cosby Show<br/>and that one ad is gonna make this<br/>the most popular electronic device in the world<br/>and and he said<br/>we're gonna be like a hot knife through butter<br/>like a thresher through a Wheatfield<br/>I remember this like it was yesterday and I say<br/>have you sold any of them yet<br/>what would happen if you like<br/>took a tiny booth at one tiny little store<br/>could you sell 10 cause I promise you<br/>spending every penny you have on one TV commercial<br/>is not the way to be a thresher in a wheat field<br/>if someone feels like okay<br/>I like this idea of strategy<br/>I feel stuck or maybe<br/>what I've been doing in my current business model<br/>like they've outgrown it<br/>or the market has evolved or situations have changed<br/>besides reading this is strategy<br/>which they should do<br/>any steps that you would recommend to help them<br/>start to think freshly about it<br/>and keep it simple well<br/>so like you<br/>it's fine with me if people don't buy my book right<br/>but I need people to talk about it<br/>that's why I wrote it<br/>so there are no page numbers in the book<br/>there's just article numbers<br/>why did I do that<br/>because half the people read it in digital<br/>former audiobook and there are no page numbers<br/>so I want you to be able to say<br/>let's talk about 1:47 yes<br/>so my long answer to your short question is<br/>find 3 friends and just meet<br/>I bet four times is enough<br/>and each one of you show up<br/>and tell them what your strategy is<br/>and listen carefully to what people are telling you<br/>in response not the lack of empathy of them say well<br/>I wouldn't buy that I don't care if you would buy it<br/>that's not what we're here to talk about<br/>I am articulating<br/>that there are people in this neighborhood<br/>of this background<br/>with these resources who have this problem<br/>and if I show up these people<br/>right<br/>and you can find colleagues who can give you feedback<br/>on your strategy that they can never give themselves<br/>and you can repay the favor<br/>so I'm not gonna sit here and say<br/>here are the six things you should do right<br/>there's only one thing<br/>find some people and say your strategy out loud<br/>as you witness and we all witness<br/>the future of business<br/>and marketing and culture evolving<br/>do you think there are any skills<br/>or mindsets that will be crucial to develop<br/>in the coming years well<br/>we talked about some of them<br/>I think enrollment is the key<br/>hmm um<br/>you could get a job at a college and the trade is<br/>I'll do what you say if you give me the money<br/>and<br/>you don't have to be emotionally enrolled in any way<br/>more and more of those jobs suck<br/>and more and more of those<br/>jobs are being replaced by computers<br/>yes so what's left<br/>it's the people wanna go on a journey<br/>the people who wanna get from here to there<br/>that's a choice<br/>and I think this is at the heart of your work<br/>and so much of what I've Learned from you<br/>everything is figure out of all<br/>requires that you wanna figure it out<br/>if you don't care enough to figure it out<br/>then it's not for your outable it's so not<br/>and so here's every piece of knowledge<br/>humanity has ever created<br/>all at your fingertips<br/>here is 7 billion people who are a click away<br/>here is manufacturing facilities around the world<br/>that are eager to work with you<br/>I mean all of these things that did not exist<br/>when I started my career<br/>you don't have to be a soloist<br/>you don't even have to work for yourself<br/>but you can show up<br/>enrolled in the journey of making a change<br/>because that's so much better than whining yes<br/>this is a question that I'm so curious about<br/>do you have a secret dream or aspiration<br/>that you've always wanted to explore or pursue<br/>I've actually think about this kind of question a lot<br/>yeah<br/>the mythology of follow your passion and work will come<br/>is another one of these traps<br/>yes I don't think Vincent van Gogh<br/>if he was born today<br/>would have dreamed of being an oil painter<br/>almost no one dreams of being an impressionist<br/>oil painter today<br/>and I think if Steve Jobs had lived 100 years before<br/>he would not have dreamed of digital interaction<br/>right cause no one knew what that was<br/>we invent our dreams based on what we think is possible<br/>or what we think is impossible<br/>cause it feels safer to dream for something impossible<br/>so I guess what happened as I grew up is I decided to<br/>dream for things that were possible<br/>and they keep happening and it's magic<br/>it's I'm so lucky<br/>so privileged<br/>and I don't take that for granted for a second<br/>but I don't find any fuel in dreaming for things that<br/>are impossible so except for time travel<br/>being on the Starship Enterprise<br/>yeah other than those yes<br/>I most of the time it's just that's achievable<br/>do I care enough to achieve it<br/>if I don't care enough it's not a dream yes<br/>if I do let's go yes<br/>is there any piece of advice<br/>that you would love<br/>folks watching and listening right now<br/>to remember and act on<br/>after listening to this conversation<br/>you're almost certainly better than you think you are<br/>but at the same time you're not entitled to perfect<br/>so somewhere in between those two things<br/>there's a chance for better<br/>that's something you could start working on right now<br/>Seth I adore you<br/>thank you for being you<br/>thank you for consistently creating such gorgeous work<br/>that makes me personally think<br/>and feel and question and want to be better<br/>and thanks for making the time to be here today<br/>you're the best thank you<br/>hey if you love this video<br/>you need to watch this one next trust me on that</p><p></p></div></div></div></div><div class="blog-post-text-container"><div id="readtimearea" class="blog-post-rich-field-text w-richtext"><p>DIVE DEEPER: Use my <a href="https://www.marieforleo.com/dreamclarity">Free Dream Clarity Formula</a> to define your #1 goal and achieve it, <em>fast</em>.</p><p>Seth’s philosophy is simple but powerful: it’s not about working harder, it’s about working smarter.</p><p>Once you’ve watched, ask yourself: <em>What’s my strategy?</em></p><p><strong>When you don’t have a clearly defined strategy — in business, life, family, or even personal goals — it’s almost impossible to make meaningful progress.</strong></p><p>If you’re ready to turn your fuzzy picture of success into a clearly defined plan, grab my <a href="https://www.marieforleo.com/dreamclarity">Free Dream Clarity Formula</a> now. It’ll help you get crystal clear on your #1 goal and achieve it faster than you thought possible.</p><p>Remember, clarity is speed. A clear, simple strategy will help you make smart, aligned choices, and finally achieve the success you desire.</p><p>XO</p></div><div id="readtimearea" data-ms-content="mf-insider-premium" class="blog-post-rich-field-text w-dyn-bind-empty w-richtext"></div><img src="https://cdn.prod.website-files.com/5f2ae813361eff3ad9282b29/616a077d9b2613ea617a2df9_Marie_Signature.svg" loading="lazy" width="125" alt="" class="marie-signature-blog-post"/><a href="#comments" class="primary-button light top-margin w-button">View Comments</a><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="https://marieforleobschool.com/freeclass" target="_blank" class="program-launch-blog-post-ad-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/67afa96020d4f92fc215d87d_MarieForleo_Bschool(WEBINAR)_BOTTOMBlogPost.webp" loading="lazy" alt="" sizes="(max-width: 479px) 92vw, (max-width: 767px) 43vw, (max-width: 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class="blog-post-grid-collection-item w-dyn-item w-col w-col-4"><div class="blog-post-grid-collection-item-div-block"><a href="/blog/seth-godin-success" aria-current="page" class="blog-post-collection-item-image-link-block w-inline-block w--current"><div class="blog-post-collection-item-image-div-block-overflow-hidden"><div class="blog-post-collection-item-image-hover-effect"><img src="https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/671bfbe7df17614568e2542d_Why%20Everything%20You%20Know%20About%20Success%20%26%20Productivity%20Is%20Wrong%20with%20Seth%20Godin.jpg" loading="lazy" alt="" sizes="(max-width: 479px) 81vw, (max-width: 767px) 85vw, (max-width: 1279px) 28vw, 342.3984375px" srcset="https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/671bfbe7df17614568e2542d_Why%20Everything%20You%20Know%20About%20Success%20%26%20Productivity%20Is%20Wrong%20with%20Seth%20Godin-p-500.jpg 500w, https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/671bfbe7df17614568e2542d_Why%20Everything%20You%20Know%20About%20Success%20%26%20Productivity%20Is%20Wrong%20with%20Seth%20Godin-p-800.jpg 800w, https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/671bfbe7df17614568e2542d_Why%20Everything%20You%20Know%20About%20Success%20%26%20Productivity%20Is%20Wrong%20with%20Seth%20Godin-p-1080.jpg 1080w, https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/671bfbe7df17614568e2542d_Why%20Everything%20You%20Know%20About%20Success%20%26%20Productivity%20Is%20Wrong%20with%20Seth%20Godin-p-1600.jpg 1600w, https://cdn.prod.website-files.com/5f2ae8131d7fcdaffe1a4a96/671bfbe7df17614568e2542d_Why%20Everything%20You%20Know%20About%20Success%20%26%20Productivity%20Is%20Wrong%20with%20Seth%20Godin.jpg 1850w" class="full-width-image"/></div></div><h4 class="bold">Why Everything You Know About Success & Productivity Is Wrong with Seth Godin</h4></a><p class="small-paragraph dark-gray 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