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6.267 1.498 1.407Z"/></svg></button> </div> </div> <div class="featured-wrap"> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/22/the-apma-responds-to-site-reputation-abuse-urges-affiliates-to-diversify-revenue-streams/" class="global-link" aria-label="The APMA Responds to Site Reputation Abuse, Urges Affiliates to Diversify Revenue Streams"></a> <img srcset="/content/images/size/w300/2024/11/apma-repsonse.jpg 300w, /content/images/size/w600/2024/11/apma-repsonse.jpg 600w, /content/images/size/w1200/2024/11/apma-repsonse.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/apma-repsonse.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img src="/content/images/size/w300/2022/11/hp-sol.jpg" loading="lazy" alt="Sol Wilkinson"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M5.445 9.333V6.667C5.445 2.985 8.38 0 12 0c3.62 0 6.554 2.985 6.554 6.667v2.666s2.622 1.214 2.622 6c0 4.787-3.815 8.667-8.52 8.667h-1.312c-4.706 0-8.52-3.88-8.52-8.667 0-4.786 2.621-6 2.621-6zm10.487 0V6.667c0-2.21-1.76-4-3.932-4-2.172 0-3.933 1.79-3.933 4v2.666h7.865z"/></svg> <a href="/tag/affiliate-partnerships/" title="Affiliate Partnerships" class="tag-affiliate-partnerships">Affiliate Partnerships</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/22/the-apma-responds-to-site-reputation-abuse-urges-affiliates-to-diversify-revenue-streams/">The APMA Responds to Site Reputation Abuse, Urges Affiliates to Diversify Revenue Streams</a></h2> <p class="item-excerpt"> Kevin Edwards, Founder and Director of the APMA, spoke to Hello Partner about the week’s events. </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/22/forbes-cnn-wsj-affiliate-pages-collapse-as-google-rolls-out-site-reputation-abuse-update/" class="global-link" aria-label="Forbes, CNN & WSJ Affiliate Pages Collapse As Google Rolls Out Site Reputation Abuse Update"></a> <img srcset="/content/images/size/w300/2024/11/googlesra.jpg 300w, /content/images/size/w600/2024/11/googlesra.jpg 600w, /content/images/size/w1200/2024/11/googlesra.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/googlesra.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img src="/content/images/size/w300/2022/11/hp-sol.jpg" loading="lazy" alt="Sol Wilkinson"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M5.445 9.333V6.667C5.445 2.985 8.38 0 12 0c3.62 0 6.554 2.985 6.554 6.667v2.666s2.622 1.214 2.622 6c0 4.787-3.815 8.667-8.52 8.667h-1.312c-4.706 0-8.52-3.88-8.52-8.667 0-4.786 2.621-6 2.621-6zm10.487 0V6.667c0-2.21-1.76-4-3.932-4-2.172 0-3.933 1.79-3.933 4v2.666h7.865z"/></svg> <a href="/tag/affiliate-partnerships/" title="Affiliate Partnerships" class="tag-affiliate-partnerships">Affiliate Partnerships</a> <a href="/tag/partner/" title="Partner+" class="tag-partner">Partner+</a> </div> <h2 class="item-title"><a href="/2024/11/22/forbes-cnn-wsj-affiliate-pages-collapse-as-google-rolls-out-site-reputation-abuse-update/">Forbes, CNN & WSJ Affiliate Pages Collapse As Google Rolls Out Site Reputation Abuse Update</a></h2> <p class="item-excerpt"> Round two of Google’s site reputation abuse manual actions have been even more dramatic. As Google Search becomes a more confusing and chaotic place, should affiliates be looking to the East? </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/22/purple-goat-creatorfest-disabled-audiences/" class="global-link" aria-label="Purple Goat at CreatorFest: How to Engage Disabled Audiences"></a> <img srcset="/content/images/size/w300/2024/11/purplegoatimage.jpg 300w, /content/images/size/w600/2024/11/purplegoatimage.jpg 600w, /content/images/size/w1200/2024/11/purplegoatimage.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/purplegoatimage.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/catherine/" class="global-link" title="Catherine Shuttleworth"></a> <img src="/content/images/size/w300/2024/07/Catherine.jpg" loading="lazy" alt="Catherine Shuttleworth"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M5.445 9.333V6.667C5.445 2.985 8.38 0 12 0c3.62 0 6.554 2.985 6.554 6.667v2.666s2.622 1.214 2.622 6c0 4.787-3.815 8.667-8.52 8.667h-1.312c-4.706 0-8.52-3.88-8.52-8.667 0-4.786 2.621-6 2.621-6zm10.487 0V6.667c0-2.21-1.76-4-3.932-4-2.172 0-3.933 1.79-3.933 4v2.666h7.865z"/></svg> <a href="/tag/creator-economy/" title="Creator Economy" class="tag-creator-economy">Creator Economy</a> <a href="/tag/influencer-marketing/" title="Influencer Marketing" class="tag-influencer-marketing">Influencer Marketing</a> <a href="/tag/partner/" title="Partner+" class="tag-partner">Partner+</a> </div> <h2 class="item-title"><a href="/2024/11/22/purple-goat-creatorfest-disabled-audiences/">Purple Goat at CreatorFest: How to Engage Disabled Audiences</a></h2> <p class="item-excerpt"> Purple Goat's session at the Voicebox shared insightful perspectives on engaging disabled voices in marketing. </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/20/levanta-secures-20m-series-a-funding-to-drive-creator-commerce/" class="global-link" aria-label="Levanta Secures $20M Series A Funding to Drive Creator Commerce"></a> <img srcset="/content/images/size/w300/2024/11/levanta-1.jpg 300w, /content/images/size/w600/2024/11/levanta-1.jpg 600w, /content/images/size/w1200/2024/11/levanta-1.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/levanta-1.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img src="/content/images/size/w300/2022/11/hp-sol.jpg" loading="lazy" alt="Sol Wilkinson"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <a href="/tag/affiliate-partnerships/" title="Affiliate Partnerships" class="tag-affiliate-partnerships">Affiliate Partnerships</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/20/levanta-secures-20m-series-a-funding-to-drive-creator-commerce/">Levanta Secures $20M Series A Funding to Drive Creator Commerce</a></h2> <p class="item-excerpt"> Levanta secures $20M to expand its platform, driving partnerships between Amazon sellers and creators in affiliate markets. </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/19/youtube-feature-endless-scroll-tiktok/" class="global-link" aria-label="YouTube Doesn’t Want to be YouTube Anymore"></a> <img srcset="/content/images/size/w300/2024/11/Youtube-Light-Website-1.jpg 300w, /content/images/size/w600/2024/11/Youtube-Light-Website-1.jpg 600w, /content/images/size/w1200/2024/11/Youtube-Light-Website-1.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/Youtube-Light-Website-1.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/catherine/" class="global-link" title="Catherine Shuttleworth"></a> <img src="/content/images/size/w300/2024/07/Catherine.jpg" loading="lazy" alt="Catherine Shuttleworth"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M5.445 9.333V6.667C5.445 2.985 8.38 0 12 0c3.62 0 6.554 2.985 6.554 6.667v2.666s2.622 1.214 2.622 6c0 4.787-3.815 8.667-8.52 8.667h-1.312c-4.706 0-8.52-3.88-8.52-8.667 0-4.786 2.621-6 2.621-6zm10.487 0V6.667c0-2.21-1.76-4-3.932-4-2.172 0-3.933 1.79-3.933 4v2.666h7.865z"/></svg> <a href="/tag/creator-economy/" title="Creator Economy" class="tag-creator-economy">Creator Economy</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/19/youtube-feature-endless-scroll-tiktok/">YouTube Doesn’t Want to be YouTube Anymore</a></h2> <p class="item-excerpt"> YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better. </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/19/meta-introduces-views-metric-replacing-impressions-across-platforms/" class="global-link" aria-label="Meta Introduces Views Metric, Replacing Impressions Across Platforms"></a> <img srcset="/content/images/size/w300/2024/11/meta.jpg 300w, /content/images/size/w600/2024/11/meta.jpg 600w, /content/images/size/w1200/2024/11/meta.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/meta.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img src="/content/images/size/w300/2022/11/hp-sol.jpg" loading="lazy" alt="Sol Wilkinson"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <a href="/tag/performance-marketing/" title="Performance Marketing" class="tag-performance-marketing">Performance Marketing</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/19/meta-introduces-views-metric-replacing-impressions-across-platforms/">Meta Introduces Views Metric, Replacing Impressions Across Platforms</a></h2> <p class="item-excerpt"> The new metric will not distinguish between repeat views, which begs the question: How useful is this? </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/19/uk-marketers-boost-investment-in-generative-ai-following-googles-cookie-decision/" class="global-link" aria-label="UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision"></a> <img srcset="/content/images/size/w300/2024/11/Data-1.png 300w, /content/images/size/w600/2024/11/Data-1.png 600w, /content/images/size/w1200/2024/11/Data-1.png 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/Data-1.png" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img src="/content/images/size/w300/2022/11/hp-sol.jpg" loading="lazy" alt="Sol Wilkinson"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M5.445 9.333V6.667C5.445 2.985 8.38 0 12 0c3.62 0 6.554 2.985 6.554 6.667v2.666s2.622 1.214 2.622 6c0 4.787-3.815 8.667-8.52 8.667h-1.312c-4.706 0-8.52-3.88-8.52-8.667 0-4.786 2.621-6 2.621-6zm10.487 0V6.667c0-2.21-1.76-4-3.932-4-2.172 0-3.933 1.79-3.933 4v2.666h7.865z"/></svg> <a href="/tag/affiliate-partnerships/" title="Affiliate Partnerships" class="tag-affiliate-partnerships">Affiliate Partnerships</a> <a href="/tag/performance-marketing/" title="Performance Marketing" class="tag-performance-marketing">Performance Marketing</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/19/uk-marketers-boost-investment-in-generative-ai-following-googles-cookie-decision/">UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision</a></h2> <p class="item-excerpt"> UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case? </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/18/tiktok-integrates-with-ltk-to-enhance-e-commerce-offerings/" class="global-link" aria-label="TikTok Integrates with LTK to Enhance E-Commerce Offerings"></a> <img srcset="/content/images/size/w300/2024/11/LTKHP.jpg 300w, /content/images/size/w600/2024/11/LTKHP.jpg 600w, /content/images/size/w1200/2024/11/LTKHP.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/LTKHP.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/catherine/" class="global-link" title="Catherine Shuttleworth"></a> <img src="/content/images/size/w300/2024/07/Catherine.jpg" loading="lazy" alt="Catherine Shuttleworth"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M5.445 9.333V6.667C5.445 2.985 8.38 0 12 0c3.62 0 6.554 2.985 6.554 6.667v2.666s2.622 1.214 2.622 6c0 4.787-3.815 8.667-8.52 8.667h-1.312c-4.706 0-8.52-3.88-8.52-8.667 0-4.786 2.621-6 2.621-6zm10.487 0V6.667c0-2.21-1.76-4-3.932-4-2.172 0-3.933 1.79-3.933 4v2.666h7.865z"/></svg> <a href="/tag/influencer-marketing/" title="Influencer Marketing" class="tag-influencer-marketing">Influencer Marketing</a> <a href="/tag/creator-economy/" title="Creator Economy" class="tag-creator-economy">Creator Economy</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/18/tiktok-integrates-with-ltk-to-enhance-e-commerce-offerings/">TikTok Integrates with LTK to Enhance E-Commerce Offerings</a></h2> <p class="item-excerpt"> TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform. </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/18/uk-black-friday-weekend-spending-set-to-reach-9-14bn/" class="global-link" aria-label="UK Black Friday Weekend Spending Set to Reach £9.14bn"></a> <img srcset="/content/images/size/w300/2024/11/blackfriday.jpg 300w, /content/images/size/w600/2024/11/blackfriday.jpg 600w, /content/images/size/w1200/2024/11/blackfriday.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/blackfriday.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img src="/content/images/size/w300/2022/11/hp-sol.jpg" loading="lazy" alt="Sol Wilkinson"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M5.445 9.333V6.667C5.445 2.985 8.38 0 12 0c3.62 0 6.554 2.985 6.554 6.667v2.666s2.622 1.214 2.622 6c0 4.787-3.815 8.667-8.52 8.667h-1.312c-4.706 0-8.52-3.88-8.52-8.667 0-4.786 2.621-6 2.621-6zm10.487 0V6.667c0-2.21-1.76-4-3.932-4-2.172 0-3.933 1.79-3.933 4v2.666h7.865z"/></svg> <a href="/tag/affiliate-partnerships/" title="Affiliate Partnerships" class="tag-affiliate-partnerships">Affiliate Partnerships</a> <a href="/tag/performance-marketing/" title="Performance Marketing" class="tag-performance-marketing">Performance Marketing</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/18/uk-black-friday-weekend-spending-set-to-reach-9-14bn/">UK Black Friday Weekend Spending Set to Reach £9.14bn</a></h2> <p class="item-excerpt"> Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers? </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/15/klarna-files-for-ipo-in-the-us/" class="global-link" aria-label="Klarna Files for IPO in the US"></a> <img srcset="/content/images/size/w300/2024/11/klarna.jpg 300w, /content/images/size/w600/2024/11/klarna.jpg 600w, /content/images/size/w1200/2024/11/klarna.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/klarna.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img src="/content/images/size/w300/2022/11/hp-sol.jpg" loading="lazy" alt="Sol Wilkinson"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <a href="/tag/affiliate-partnerships/" title="Affiliate Partnerships" class="tag-affiliate-partnerships">Affiliate Partnerships</a> <a href="/tag/performance-marketing/" title="Performance Marketing" class="tag-performance-marketing">Performance Marketing</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/15/klarna-files-for-ipo-in-the-us/">Klarna Files for IPO in the US</a></h2> <p class="item-excerpt"> The announcement arrives after a rocky few years for the BNPL giant. </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/15/spotify-video-creators/" class="global-link" aria-label="From Sound to Sight: Spotify's Bold Video Move for 2025"></a> <img srcset="/content/images/size/w300/2024/11/spotify.jpg 300w, /content/images/size/w600/2024/11/spotify.jpg 600w, /content/images/size/w1200/2024/11/spotify.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/spotify.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/catherine/" class="global-link" title="Catherine Shuttleworth"></a> <img src="/content/images/size/w300/2024/07/Catherine.jpg" loading="lazy" alt="Catherine Shuttleworth"> </div> </div> </div> </div> <div class="item-content"> <div class="item-tags global-tags"> <a href="/tag/creator-economy/" title="Creator Economy" class="tag-creator-economy">Creator Economy</a> <a href="/tag/newsdesk/" title="Newsdesk" class="tag-newsdesk">Newsdesk</a> </div> <h2 class="item-title"><a href="/2024/11/15/spotify-video-creators/">From Sound to Sight: Spotify's Bold Video Move for 2025</a></h2> <p class="item-excerpt"> Spotify announced next year it will begin paying creators based on the engagement their videos receive. </p> </div> </article> <article class=" item is-featured is-small is-image"> <div class="item-image global-image global-image-orientation global-radius is-natural"> <a href="/2024/11/14/keep-it-short-modern-and-quick-point2web-discuss-snapchat-2025-plans-and-pi-live-europe/" class="global-link" aria-label="“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe"></a> <img srcset="/content/images/size/w300/2024/11/point2web.jpg 300w, /content/images/size/w600/2024/11/point2web.jpg 600w, /content/images/size/w1200/2024/11/point2web.jpg 1200w" sizes="(max-width:480px) 300px, (max-width:768px) 600px, 1200px" src="/content/images/size/w1200/2024/11/point2web.jpg" loading="lazy" alt=""> <div class="item-authors global-authors"> <div> <div class="item-author global-item-author is-image global-image"> <a href="/author/sol/" class="global-link" title="Sol Wilkinson"></a> <img 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