The Future of Consumption research

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Sektor">Sozialer und öffentlicher Sektor</a> </li> <li> <a href="#" id="sub-nav-fa774fac-da13-435b-9996-c269b7345abd" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Technologie</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-fa774fac-da13-435b-9996-c269b7345abd, #sub-nav-fa774fac-da13-435b-9996-c269b7345abd-close, #nav-b60bb979-2763-4c66-95be-01a4c3ea7382-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-fa774fac-da13-435b-9996-c269b7345abd-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Branchenkompetenzen</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/branchenkompetenzen/technologie/" aria-label="Technologie">Technologie</a> </h5> <ul> <li> <a href="/de/branchenkompetenzen/technologie/software-value-creation/" aria-label="Software">Software</a> </li> <li> <a href="/de/branchenkompetenzen/technologie/internet-of-things/" aria-label="Internet of Things">Internet of Things</a> </li> </ul> </div> </div> </li> <li> <a href="/de/branchenkompetenzen/telekommunikation/" aria-label="Telekommunikation">Telekommunikation</a> </li> <li> <a href="/de/branchenkompetenzen/versorgung-und-erneuerbare-energien/" aria-label="Versorgung und erneuerbare Energien">Versorgung und erneuerbare Energien</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-aec3e53c-d686-47f3-85b1-58f179fca6b1" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Managementkompetenzen</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-aec3e53c-d686-47f3-85b1-58f179fca6b1, #nav-aec3e53c-d686-47f3-85b1-58f179fca6b1-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-aec3e53c-d686-47f3-85b1-58f179fca6b1-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/managementkompetenzen/">Managementkompetenzen</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/customer-experience-transformation/" aria-label="Customer Experience">Customer Experience</a> </li> <li> <a href="/de/managementkompetenzen/nachhaltigkeit/" aria-label="ESG">ESG</a> </li> <li> <a href="/de/managementkompetenzen/strategie/next-business-building/" aria-label="Innovation">Innovation</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/managementkompetenzen/mergers-acquisitions/" aria-label="M&A">M&A</a> </li> <li> <a href="/de/managementkompetenzen/operations/" aria-label="Operations">Operations</a> </li> <li> <a href="/de/managementkompetenzen/organisation/" aria-label="People & Organization">People & Organization</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/branchenkompetenzen/private-equity/" aria-label="Private Equity">Private Equity</a> </li> <li> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/" aria-label="Sales & Marketing">Sales & Marketing</a> </li> <li> <a href="/de/managementkompetenzen/strategie/" aria-label="Strategie">Strategie</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/vector-digital/advanced-analytics/" aria-label="KI, Einblicke und Lösungen">KI, Einblicke und Lösungen</a> </li> <li> <a href="/de/managementkompetenzen/transformation/" aria-label="Transformation">Transformation</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="/de/managementkompetenzen/digital-transformation/" aria-label="Digital" class="">Digital</a> </li> <li> <a href="#" id="nav-d772e20c-d4c3-4bb4-b0a7-f0b390910b1f" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Publikationen</a> <div class="primary-nav__mega-menu mega-menu__level-two--expanded mega-menu__level-two--expanded-complete" data-level="1" data-delay-toggle data-control-elements="#nav-d772e20c-d4c3-4bb4-b0a7-f0b390910b1f, #nav-d772e20c-d4c3-4bb4-b0a7-f0b390910b1f-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-d772e20c-d4c3-4bb4-b0a7-f0b390910b1f-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/publikationen/">Publikationen</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/branchenthemen/" aria-label="Branchenthemen">Branchenthemen</a> </li> <li> <a href="/de/publikationen/managementthemen/" aria-label="Managementthemen">Managementthemen</a> </li> <li> <a href="/de/publikationen/bain-books/" aria-label="Bain-Bücher">Bain-Bücher</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/de/publikationen/">Alle Publikationen</a> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Ausgewählte Themen</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/topics/resilience-amid-global-crisis/" aria-label="Resilienz in der globalen Krise">Resilienz in der globalen Krise</a> </li> <li> <a href="/de/publikationen/topics/m-and-a-report/" aria-label="M&A Report">M&A Report</a> </li> <li> <a href="/de/publikationen/topics/dry-powder-the-private-equity-podcast/" aria-label="Private Equity Podcast">Private Equity Podcast</a> </li> <li> <a href="/de/insights/private-equity-midyear-report-2024/" aria-label="Midyear Private Equity Report">Midyear Private Equity Report</a> </li> <li> <a href="/de/publikationen/topics/agile/" aria-label="Agile">Agile</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/topics/engineering-r-and-d-report/" aria-label="Engineering Report">Engineering Report</a> </li> <li> <a href="/de/publikationen/topics/digital-transformation/" aria-label="Digital Transformation ">Digital Transformation </a> </li> <li> <a href="/de/publikationen/topics/elements-of-value/" aria-label="Elements of Value®">Elements of Value®</a> </li> <li> <a href="/de/publikationen/topics/the-firm-of-the-future/" aria-label="Firm of the Future">Firm of the Future</a> </li> <li> <a href="/de/insights/nachhaltigkeitsstudie-von-haltung-zu-handlung/" aria-label="Nachhaltigkeitsstudie">Nachhaltigkeitsstudie</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/insights/topics/macro-trends/" aria-label="Macro Trends">Macro Trends</a> </li> <li> <a href="/de/publikationen/topics/future-of-consumption-insights/" aria-label="Future of Consumption">Future of Consumption</a> </li> <li> <a href="/de/ueber-uns/weltwirtschaftsforum/" aria-label="Weltwirtschaftsforum (WEF)">Weltwirtschaftsforum (WEF)</a> </li> </ul> </div> </div> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-16cb7bd6-7f2e-4280-90c2-45f6c76735e8" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Über uns</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-16cb7bd6-7f2e-4280-90c2-45f6c76735e8, #nav-16cb7bd6-7f2e-4280-90c2-45f6c76735e8-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-16cb7bd6-7f2e-4280-90c2-45f6c76735e8-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/ueber-uns/">Über uns</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/was-wir-bieten/" aria-label="Was wir bieten">Was wir bieten</a> </li> <li> <a href="/de/ueber-uns/unser-ansatz/" aria-label="Unser Ansatz">Unser Ansatz</a> </li> <li> <a href="/de/ueber-uns/leadership/" aria-label="Unser Team">Unser Team</a> </li> <li> <a href="/de/ueber-uns/game-changer-award/" aria-label="Game Changer Award">Game Changer Award</a> </li> <li> <a href="/de/ueber-uns/FAB-und-PULSE/" aria-label="Female Allstar Board">Female Allstar Board</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/results/" aria-label="Messbare Ergebnisse (EN)">Messbare Ergebnisse (EN)</a> </li> <li> <a href="/de/ueber-uns/auszeichnungen/" aria-label="Auszeichnungen">Auszeichnungen</a> </li> <li> <a href="/de/ueber-uns/global-affiliations/" aria-label="Globale Partnerschaften">Globale Partnerschaften</a> </li> <li> <a href="/de/ueber-uns/bain-initiative-the-mission/" aria-label="The Mission ">The Mission </a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/further/chancengleichheit/" aria-label="Vielfalt & Chancengleichheit">Vielfalt & Chancengleichheit</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/further/social-impact/" aria-label="Soziale Verantwortung">Soziale Verantwortung</a> </li> <li> <a href="/de/ueber-uns/further/unsere-nachhaltigkeit/" aria-label="Sustainability">Sustainability</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/de/ueber-uns/further/" aria-label="Erfahren Sie mehr zu "Further"">Erfahren Sie mehr zu "Further"</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-01c3f7ce-ab53-469f-b0f3-faa7d0e03784" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Karriere</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-01c3f7ce-ab53-469f-b0f3-faa7d0e03784, #nav-01c3f7ce-ab53-469f-b0f3-faa7d0e03784-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-01c3f7ce-ab53-469f-b0f3-faa7d0e03784-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/careers/">Karriere</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-1bf04fd6-27cc-4747-9ce0-e21a2d490573" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Dein Einstieg</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-1bf04fd6-27cc-4747-9ce0-e21a2d490573, #sub-nav-1bf04fd6-27cc-4747-9ce0-e21a2d490573-close, #nav-01c3f7ce-ab53-469f-b0f3-faa7d0e03784-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-1bf04fd6-27cc-4747-9ce0-e21a2d490573-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/work-with-us/" aria-label="Dein Einstieg">Dein Einstieg</a> </h5> <ul> <li> <a href="/de/careers/work-with-us/find-your-place/" aria-label="Find Your Place">Find Your Place</a> </li> <li> <a href="/de/careers/work-with-us/our-work-areas/" aria-label="Unsere Arbeitsbereiche">Unsere Arbeitsbereiche</a> </li> <li> <a href="/de/careers/work-with-us/integrated-teams/" aria-label="Unsere Teams">Unsere Teams</a> </li> <li> <a href="/de/careers/work-with-us/students/" aria-label="Angebote für Studierende">Angebote für Studierende</a> </li> <li> <a href="/de/careers/work-with-us/internships-programs/" aria-label="Praktika & Programme">Praktika & Programme</a> </li> <li> <a href="/de/careers/work-with-us/recruiting-events/" aria-label="Recruiting-Events">Recruiting-Events</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-f4339b73-f6e0-4034-b92e-5166e9544994" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Arbeiten bei Bain</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-f4339b73-f6e0-4034-b92e-5166e9544994, #sub-nav-f4339b73-f6e0-4034-b92e-5166e9544994-close, #nav-01c3f7ce-ab53-469f-b0f3-faa7d0e03784-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-f4339b73-f6e0-4034-b92e-5166e9544994-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/life-at-bain/" aria-label="Arbeiten bei Bain">Arbeiten bei Bain</a> </h5> <ul> <li> <a href="/de/careers/life-at-bain/supporting-your-growth/career-stories/" aria-label="Karriere Stories">Karriere Stories</a> </li> <li> <a href="/de/careers/life-at-bain/our-people/" aria-label="Unsere Bainies">Unsere Bainies</a> </li> <li> <a href="/de/careers/life-at-bain/where-we-work/" aria-label="Office-Standorte">Office-Standorte</a> </li> <li> <a href="/de/careers/life-at-bain/supporting-your-growth/" aria-label="Weiterentwicklung">Weiterentwicklung</a> </li> <li> <a href="/de/careers/life-at-bain/affinity-groups/" aria-label="Affinity Groups">Affinity Groups</a> </li> <li> <a href="/de/careers/life-at-bain/benefits/" aria-label="Deine Benefits">Deine Benefits</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/careers/impact-stories/" aria-label="Impact Stories">Impact Stories</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-4ac2e444-9e66-4bf7-94c3-26a51754550f" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Deine Bewerbung</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-4ac2e444-9e66-4bf7-94c3-26a51754550f, #sub-nav-4ac2e444-9e66-4bf7-94c3-26a51754550f-close, #nav-01c3f7ce-ab53-469f-b0f3-faa7d0e03784-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-4ac2e444-9e66-4bf7-94c3-26a51754550f-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/hiring-process/" aria-label="Deine Bewerbung">Deine Bewerbung</a> </h5> <ul> <li> <a href="/de/careers/hiring-process/what-to-expect/" aria-label="Das erwartet dich">Das erwartet dich</a> </li> <li> <a href="/de/careers/hiring-process/interviewing/" aria-label="Der Interviewprozess">Der Interviewprozess</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__career-ctas primary-nav__career-ctas-hamburger"> <a href="/de/careers/find-a-role/" class="btn--pill-hamburger " data-ctabuttonclick="true">FIND JOBS </a> </div> </div> </div> </div> </section> </div> </div> </li> </ul> <ul class="primary-nav__level-one off-canvas-menu__utility-nav global-utility-nav"> <li> <a href="#" id="nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> Standorte </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d, #nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Standorte">Standorte</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-55d69d3b-8aed-46f1-8ce2-70516f1fb350" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-55d69d3b-8aed-46f1-8ce2-70516f1fb350, #nav-utility-55d69d3b-8aed-46f1-8ce2-70516f1fb350-close, #nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-55d69d3b-8aed-46f1-8ce2-70516f1fb350-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/de/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/de/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/de/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/de/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/de/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/de/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/de/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/de/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/de/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/de/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/de/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/de/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/de/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/de/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/de/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/de/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/de/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/de/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/de/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/de/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/de/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/de/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-afc2a6fe-d7e3-4589-9228-409c09c5413e" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-afc2a6fe-d7e3-4589-9228-409c09c5413e, #nav-utility-afc2a6fe-d7e3-4589-9228-409c09c5413e-close, #nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-afc2a6fe-d7e3-4589-9228-409c09c5413e-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe & Africa</h5> <ul> <li> <a href="/de/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/de/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/de/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/de/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/de/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/de/offices/dusseldorf/" aria-label="Düsseldorf">Düsseldorf</a> </li> <li> <a href="/de/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/de/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/de/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/de/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/de/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/de/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/de/offices/london/" aria-label="London">London</a> </li> <li> <a href="/de/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/de/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/de/offices/munich/" aria-label="München">München</a> </li> <li> <a href="/de/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/de/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/de/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/de/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/de/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/de/offices/vienna/" aria-label="Wien">Wien</a> </li> <li> <a href="/de/offices/zurich/" aria-label="Zürich">Zürich</a> </li> </ul> </div> </div> </li> </ul> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-09db705d-5005-4385-be7c-d47736a73508" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Middle East</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-09db705d-5005-4385-be7c-d47736a73508, #nav-utility-09db705d-5005-4385-be7c-d47736a73508-close, #nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-09db705d-5005-4385-be7c-d47736a73508-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Middle East</h5> <ul> <li> <a href="/de/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/de/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/de/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-0095210b-ca16-482d-a1f6-8e6e6579f46d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-0095210b-ca16-482d-a1f6-8e6e6579f46d, #nav-utility-0095210b-ca16-482d-a1f6-8e6e6579f46d-close, #nav-utility-6b81c786-2773-4908-b2cd-4e76d8f07b5d-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-0095210b-ca16-482d-a1f6-8e6e6579f46d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="/de/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/de/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/de/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/de/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/de/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/de/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/de/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/de/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/de/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/de/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/de/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/offices/seoul/" aria-label="Seoul">Seoul</a> </li> <li> <a href="/de/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/de/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/de/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/de/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </div> </div> </li> </ul> </div> </div> <a href="/de/ueber-uns/global-offices/" aria-label="Alle Standorte Anzeigen" target="" class="primary-nav__see-all">Alle Standorte Anzeigen</a> </div> </div> </section> </div> </div> </li> <li > <a href="/de/ueber-uns/alumni-services/" aria-label="Alumni" class="">Alumni</a> </li><li > <a href="/de/ueber-uns/presse/" aria-label="Presse" class="">Presse</a> </li><li > <a href="/de/subscribe/" aria-label="Newsletter" class="">Newsletter</a> </li><li > <a href="/de/ueber-uns/kontakt/" aria-label="Kontakt" class="">Kontakt</a> </li> <li> <a href="#" id="nav-utility-75e44d9b-147e-4f30-8601-88e32863818c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> <i class="utility-navigation__icon utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH-Region | Deutsch </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-75e44d9b-147e-4f30-8601-88e32863818c, #nav-utility-75e44d9b-147e-4f30-8601-88e32863818c-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-75e44d9b-147e-4f30-8601-88e32863818c-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Wählen Sie Ihre Region und Sprache">Wählen Sie Ihre Region und Sprache</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-11c89dff-1aa8-4e31-8669-3dc89f4ffbc0" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Global</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-11c89dff-1aa8-4e31-8669-3dc89f4ffbc0, #nav-utility-11c89dff-1aa8-4e31-8669-3dc89f4ffbc0-close, #nav-utility-75e44d9b-147e-4f30-8601-88e32863818c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-11c89dff-1aa8-4e31-8669-3dc89f4ffbc0-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Wählen Sie Ihre Region und Sprache</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Global</h5> <ul> <li> <a href="/insights/topics/future-of-consumption-insights/" title="Global (English)" target="" data-visibility-id="utility-lang-message_en" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--global"></i> Global (English) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-ddb8a871-a5f6-4ae6-ae8d-87ee1ff6bda0" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-ddb8a871-a5f6-4ae6-ae8d-87ee1ff6bda0, #nav-utility-ddb8a871-a5f6-4ae6-ae8d-87ee1ff6bda0-close, #nav-utility-75e44d9b-147e-4f30-8601-88e32863818c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-ddb8a871-a5f6-4ae6-ae8d-87ee1ff6bda0-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Wählen Sie Ihre Region und Sprache</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/pt-br/insights/topics/future-of-consumption-insights/" title="Brazil (Português)" target="" data-visibility-id="utility-lang-message_pt-br" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet brazil-icon"></i> Brazil (Português) </a> </li> <li> <a href="/es-ar/insights/topics/future-of-consumption-insights/" title="Argentina (Español)" target="" data-visibility-id="utility-lang-message_es-ar" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet argentina-icon"></i> Argentina (Español) </a> </li> <li> <a href="/es-cl/insights/topics/future-of-consumption-insights/" title="Chile (Español)" target="" data-visibility-id="utility-lang-message_es-cl" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet chile-icon"></i> Chile (Español) </a> </li> <li> <a href="/es-co/insights/topics/future-of-consumption-insights/" title="Colombia (Español)" target="" data-visibility-id="utility-lang-message_es-co" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet columbia-icon"></i> Colombia (Español) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-ec38c840-8eb9-41a3-8695-a4137ea95001" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe, Middle East, & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle 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href="/de/publikationen/topics/future-of-consumption-insights/" title="DACH-Region (Deutsch)" target="" data-visibility-id="utility-lang-message_de" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH-Region (Deutsch) </a> </li> <li> <a href="/it/insights/topics/future-of-consumption-insights/" title="Italy (Italiano)" target="" data-visibility-id="utility-lang-message_it" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet italy-icon"></i> Italy (Italiano) </a> </li> <li> <a href="/es-es/insights/topics/future-of-consumption-insights/" title="Spain (Español)" target="" data-visibility-id="utility-lang-message_es-es" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet spain-icon"></i> Spain (Español) </a> </li> <li> <a href="/el/insights/topics/future-of-consumption-insights/" title="Greece (Elliniká)" target="" 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