Advertiser resources - How YouTube Works

<!DOCTYPE html> <html lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/","20211201044526","https://web.archive.org/","web","/_static/", "1638333926"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript" src="/_static/js/jwplayer/jwplayer.js?v=hiYhl5rb" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/bundle-video.js?v=TFNEreMA" charset="utf-8"></script> <script type="text/javascript"> _wmVideos_.init({ prefix:"/web" }); </script>  <script nonce="aAoTdpu8A5ScNLTZnaZ8og">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://web.archive.org/web/20211201044526/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-56HCXDK');</script> <meta name="google-site-verification" content="PGjaVrzpQJpriOScqpD4xAslh4Fjl96q2P_KoWMerVo"> <meta charset="utf-8"> <meta content="IE=Edge" http-equiv="X-UA-Compatible"> <meta name="viewport" content="initial-scale=1, minimum-scale=1, width=device-width"> <meta http-equiv="x-dns-prefetch-control" content="on"> <title>Advertiser resources - How YouTube Works</title> <meta name="description" content="Find resources and quick guides on Brand Safety for advertisers"> <link rel="canonical" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/"> <meta name="pinterest" content="nopin"/> <meta property="og:url" class="meta-url" content="https://web.archive.org/web/20211201044526/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/"> <meta property="og:type" content="website"> <meta property="og:image" content="https://web.archive.org/web/20211201044526im_/https://lh3.googleusercontent.com/3zkP2SYe7yYoKKe47bsNe44yTgb4Ukh__rBbwXwgkjNRe4PykGG409ozBxzxkrubV7zHKjfxq6y9ShogWtMBMPyB3jiNps91LoNH8A=s500"> <meta property="og:title" content="Advertiser resources - How YouTube Works"> <meta property="og:site_name" content="Advertiser resources - How YouTube Works"> <meta property="og:description" content="Find resources and quick guides on Brand Safety for advertisers"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" class="meta-url" content="https://web.archive.org/web/20211201044526im_/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/"> <meta name="twitter:title" content="Advertiser resources - How YouTube Works"> <meta name="twitter:description" content="Find resources and quick guides on Brand Safety for advertisers"> <meta name="twitter:image" content="https://web.archive.org/web/20211201044526im_/https://lh3.googleusercontent.com/3zkP2SYe7yYoKKe47bsNe44yTgb4Ukh__rBbwXwgkjNRe4PykGG409ozBxzxkrubV7zHKjfxq6y9ShogWtMBMPyB3jiNps91LoNH8A=s500"> <link rel="shortcut icon" href="https://web.archive.org/web/20211201044526im_/https://www.youtube.com/yts/img/favicon-vfl8qSV2F.ico" type="image/x-icon"> <link rel="icon" href="https://web.archive.org/web/20211201044526im_/https://www.youtube.com/yts/img/favicon_32-vflOogEID.png" sizes="32x32"> <link rel="icon" href="https://web.archive.org/web/20211201044526im_/https://www.youtube.com/yts/img/favicon_48-vflVjB_Qk.png" sizes="48x48"> <link rel="icon" href="https://web.archive.org/web/20211201044526im_/https://www.youtube.com/yts/img/favicon_96-vflW9Ec0w.png" sizes="96x96"> <link rel="icon" href="https://web.archive.org/web/20211201044526im_/https://www.youtube.com/yts/img/favicon_144-vfliLAfaB.png" sizes="144x144"> <link rel="stylesheet" href="//web.archive.org/web/20211201044526cs_/https://fonts.googleapis.com/css?family=Roboto:300,400,500,700&lang=en" nonce="aAoTdpu8A5ScNLTZnaZ8og"> <link rel="stylesheet" href="https://web.archive.org/web/20211201044526cs_/https://fonts.googleapis.com/css?family=YouTube+Sans:300,400,500,600,700,900" nonce="aAoTdpu8A5ScNLTZnaZ8og"> <link rel="stylesheet" href="/web/20211201044526cs_/https://www.youtube.com/howyoutubeworks/static/compiled/index.min.css?cache=0c0e207" nonce="aAoTdpu8A5ScNLTZnaZ8og"> <link rel="preconnect" href="//web.archive.org/web/20211201044526/https://lh3.googleusercontent.com/"> </head> <body> <noscript><iframe src="https://web.archive.org/web/20211201044526if_/https://www.googletagmanager.com/ns.html?id=GTM-56HCXDK" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header class="lb-header" lb-auto-init="LBHeader" lb-header-options="{'descendingLogo': true}"> <div class="lb-header__row"> <div class="lb-header__row-left lb-header-js-row-left"> <button class="lb-header__menu-button lb-header-js-menu-btn" aria-controls="lb-drawer" aria-haspopup="true" aria-label="Toggle navigation"> <span class="lb-header__menu-button-box"> <span class="lb-header__menu-button-stroke"></span> </span> </button> <a class="lb-header__logo-wrapper lb-header-js-logo-wrapper" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/" aria-label="How YouTube Works" data-nosnippet="true"> <img class="lb-header__logo lb-header-js-logo" src="https://web.archive.org/web/20211201044526im_/https://www.gstatic.com/youtube/img/branding/youtubelogo/svg/youtubelogo.svg" alt="YouTube" border="0"> </a> <a class="lb-button lb-header__jump-to" href="#content" data-nosnippet="true"> Jump to content </a> <div class="lb-header__nav-wrapper lb-header-js-nav-wrapper"> <nav class="lb-header__nav lb-header-js-nav"> <div class="lb-header__nav-item-wrapper"> <a href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-mission/" class="lb-header-js-nav-item lb-header__nav-item" tabindex="0" data-nosnippet="true"> Our mission </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-our-mission"> <nav class="lb-header__subnav"> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-our-commitments" aria-haspopup="menu" aria-label="Our commitments menupopup" tabindex="0" data-nosnippet="true"> Our commitments <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-our-commitments"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/managing-harmful-content/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube manage harmful content? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/standing-up-to-hate/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Standing up to hate </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube protect the community from hate and harassment? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Fighting misinformation </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube combat misinformation? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/curbing-extremist-content/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Curbing extremist content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube prevent radicalization? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/supporting-political-integrity/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Supporting political integrity </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube support civic engagement and election integrity? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/preventing-bias/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Preventing bias </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> What does YouTube do to prevent bias? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/fostering-child-safety/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Fostering child safety </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube help keep kids protected on the platform? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Protecting user data </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube maintain user privacy? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/safeguarding-copyright/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Safeguarding copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube protect copyrighted content? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Sharing revenue </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube make money? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/promoting-digital-wellbeing/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Promoting digital wellbeing </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube support users’ digital wellbeing? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/our-commitments/covid-response/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responding to COVID-19 </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How is YouTube supporting users during COVID-19? </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-product-features" aria-haspopup="menu" aria-label="Product features menupopup" tabindex="0" data-nosnippet="true"> Product features <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-product-features"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/product-features/search/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Search </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our search tool can help you find content you'll love </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/product-features/recommendations/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Recommended videos </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we recommend content we think you'll want to watch </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/product-features/news-information/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> News and information </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we provide context for your search results and videos </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/product-features/health-information/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Health information </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we provide context for health queries </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/product-features/monetization/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization for Creators </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators earn money on YouTube </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/product-features/live/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Live </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How you can reach your community in real time with Live and Premieres </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-user-settings" aria-haspopup="menu" aria-label="User settings menupopup" tabindex="0" data-nosnippet="true"> User settings <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-user-settings"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/user-settings/privacy/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Privacy controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we protect your information and what you can do to control your privacy </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Ad Settings </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our advertising works and how to customize your ad experience </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/user-settings/parental-controls/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Parental controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How you can create a family friendly experience </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/user-settings/autoplay/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Autoplay </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Autoplay works and how to turn it off </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-policies" aria-haspopup="menu" aria-label="Rules and policies menupopup" tabindex="0" data-nosnippet="true"> Rules and policies <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-policies"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/policies/overview/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Policies overview </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our rules and policies help keep our platform safe </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Community Guidelines </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we define what we do and don’t allow on YouTube </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/policies/copyright/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we help Creators responsibly manage their content </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization policies </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators can monetize their content as part of the YouTube Partner Program </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/policies/legal-removals/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Legal removals </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we approach content that violates local law </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-progress-impact" aria-haspopup="menu" aria-label="Progress and impact menupopup" tabindex="0" data-nosnippet="true"> Progress and impact <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-progress-impact"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/progress-impact/timeline/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responsibility through the years </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we've been building a more responsible platform over the years </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Progress on managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we're enforcing our policies on harmful content by the numbers </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/progress-impact/impact/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Our impact </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How creative entrepreneurs are transforming their lives and communities </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/progress-impact/trends/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Culture and trends </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How to better understand the next generation of Creators and artists </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Advancing sustainability </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we're investing in a carbon-free future </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-resources" aria-haspopup="menu" aria-label="Resources menupopup" tabindex="0" data-nosnippet="true"> Resources <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-resources"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/resources/downloadable-summaries/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Downloadable summaries </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Download shareable summaries of essential content on this website about our responsibility efforts </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Advertiser resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Find resources and quick guides on Brand Safety for advertisers </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201044526/https://www.youtube.com/howyoutubeworks/resources/brand-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Brand resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Access brand resources such as our YouTube logo, color palettes, and permissions form </span> </a> </div> </nav> </div> </div> </nav> </div> </div> </div> </header> <main class="ytr-main ytr-advertiser-resources" id="content"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-right"> <div class="lb-grid__cell lb-grid__cell--span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Resources </span> <img class="ytr-eyebrow__underline" src="/web/20211201044526im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Advertiser resources </span> </h1> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-1-span-10 ytr-article__content-wrapper"> <div class="ytr-article__content lb-grid"> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-paragraph"> <p class="md md-p">Below are downloadable resources and quick guides on YouTube’s responsibility efforts as well as the Brand Safety and Brand Suitability controls for advertisers.</p> </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211201044526/https://kstatic.googleusercontent.com/files/4c0c560c411abc33be083a2b8f927b8c82a3eec93c252161c3d3c74a54b1746edf45209e43e4071115d9e2946bbf950e7cb56a218e7b0b830219e0ebf73764b1" target="_blank" rel="noreferrer nofollow"> Responsibility at YouTube <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211201044526/https://kstatic.googleusercontent.com/files/02e934611b71752881a8b039f5fd9cfdae802d9e857fea75b91628f2d88dc35e5e841b4a21e278b108cd43f57116b97eda0436c6ac5910cc0a0165b095a5664c" target="_blank" rel="noreferrer nofollow"> YouTube responsibility one-sheet <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211201044526/https://kstatic.googleusercontent.com/files/bea5205a2361f1cbf7cb65c7b8db4d928c9c27398706b95b5a8b907d3365c24bc0b68dd40b937662a59b7e0d626ce138bed2adb1d500382ece46e85d1c3cee03" target="_blank" rel="noreferrer nofollow"> A look back <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <div class="lb-modal lb-modal--video ytr-video-modal" role="presentation" lb-auto-init="LBModal" lb-options="{'id':'modal-1','autoPlayVideo':true}"> <div class="lb-js-modal-body lb-modal__body" role="dialog" aria-labelledby="modal-1-title" aria-modal="true" aria-describedby="modal-1-description"> <button class="lb-js-close-button lb-modal__close-button" aria-label="Close"> <svg viewbox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"> <g fill="none" fill-rule="evenodd"> <circle class="lb-modal__close-button-circle" stroke-width="2" cx="24" cy="24" r="23"/> <polygon class="lb-modal__close-button-x" points="29 16.41 27.59 15 22 20.59 16.41 15 15 16.41 20.59 22 15 27.59 16.41 29 22 23.41 27.59 29 29 27.59 23.41 22"></polygon> </g> </svg> </button> <div class="lb-player lb-js-player" lb-auto-init="LBPlayer" lb-options="{'playerVars':{'cc_lang_pref':'en'}, 'uid':'test-player-2'}"> </div> <div class="lb-modal__footer"> <div class="ytr-flex-row ytr-flex-row--horz-end ytr-flex-row--vert-center ytr-video-modal__footer ytr-js-video-modal-controls lb-hide"> <button class="ytr-video-modal__control ytr-js-video-modal-control" dir="prev" aria-label="Previous"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 8 14"><path d="M1 13l6-6-6-6" stroke="#ccc" stroke-width="2" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </button> <button class="ytr-video-modal__control ytr-js-video-modal-control" aria-label="Next"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 8 14"><path d="M1 13l6-6-6-6" stroke="#ccc" stroke-width="2" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </button> </div> </div> </div> </div> </main> <div theme="dark"> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-footer__social-headline"> Connect </h3> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211201044526/https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter"> <svg viewbox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"><path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 1.01A4.074 4.074 0 0 0 13.847.796c-2.266 0-4.104 1.86-4.104 4.155 0 .326.037.643.107.947-3.41-.173-6.434-1.828-8.458-4.341a4.176 4.176 0 0 0-.555 2.089c0 1.441.724 2.713 1.825 3.458a4.048 4.048 0 0 1-1.858-.52v.053c0 2.013 1.414 3.693 3.29 4.074a4.063 4.063 0 0 1-1.852.071c.522 1.651 2.037 2.853 3.833 2.886A8.168 8.168 0 0 1 0 15.39a11.509 11.509 0 0 0 6.29 1.867c7.547 0 11.674-6.332 11.674-11.823 0-.18-.004-.36-.012-.538A8.399 8.399 0 0 0 20 2.746" fill-rule="evenodd"/></svg> </a> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211201044526/https://www.instagram.com/youtube/" target="_blank" rel="noreferrer nofollow" aria-label="Instagram"> <svg viewbox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"><path d="M9 1.622c2.403 0 2.688.009 3.637.052.877.04 1.354.187 1.67.31.421.163.72.358 1.036.673.315.315.51.615.673 1.035.123.317.27.794.31 1.671.043.95.052 1.234.052 3.637s-.009 2.688-.052 3.637c-.04.877-.187 1.354-.31 1.671-.163.42-.358.72-.673 1.035-.315.315-.615.51-1.035.673-.317.123-.794.27-1.671.31-.95.043-1.234.052-3.637.052s-2.688-.009-3.637-.052c-.877-.04-1.354-.187-1.67-.31a2.788 2.788 0 0 1-1.036-.673 2.788 2.788 0 0 1-.673-1.035c-.123-.317-.27-.794-.31-1.671-.043-.95-.052-1.234-.052-3.637s.009-2.688.052-3.637c.04-.877.187-1.354.31-1.67.163-.421.358-.72.673-1.036.315-.315.615-.51 1.035-.673.317-.123.794-.27 1.671-.31.95-.043 1.234-.052 3.637-.052zM9 0C6.556 0 6.25.01 5.29.054 4.33.098 3.676.25 3.104.473A4.412 4.412 0 0 0 1.51 1.51c-.5.5-.809 1.002-1.039 1.594C.25 3.677.098 4.33.054 5.289.01 6.25 0 6.556 0 9s.01 2.75.054 3.71c.044.959.196 1.613.418 2.185.23.592.538 1.094 1.039 1.594.5.5 1.002.809 1.594 1.039.572.222 1.226.374 2.184.418C6.25 17.99 6.556 18 9 18s2.75-.01 3.71-.054c.959-.044 1.613-.196 2.185-.418a4.412 4.412 0 0 0 1.594-1.039c.5-.5.808-1.002 1.038-1.594.223-.572.375-1.226.419-2.184C17.99 11.75 18 11.444 18 9s-.01-2.75-.054-3.71c-.044-.959-.196-1.613-.419-2.185A4.412 4.412 0 0 0 16.49 1.51c-.5-.5-1.002-.808-1.594-1.038C14.323.25 13.67.098 12.711.054 11.75.01 11.444 0 9 0zm0 4.378a4.622 4.622 0 1 0 0 9.244 4.622 4.622 0 0 0 0-9.244zM9 12a3 3 0 1 1 0-6 3 3 0 0 1 0 6zm5.884-7.804a1.08 1.08 0 1 1-2.16 0 1.08 1.08 0 0 1 2.16 0z" fill-rule="nonzero"/></svg> </a> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211201044526/https://www.facebook.com/youtube/?ref=br_r" target="_blank" rel="noreferrer nofollow" aria-label="Facebook"> <svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M13.524 19.608v-7.59h2.547l.382-2.958h-2.93V7.17c0-.856.238-1.44 1.467-1.44h1.566V3.084c-.271-.036-1.2-.117-2.282-.117-2.259 0-3.805 1.379-3.805 3.91V9.06H7.915v2.958h2.554v7.59H1.082A1.082 1.082 0 0 1 0 18.526V1.082C0 .484.484 0 1.082 0h17.444c.597 0 1.082.484 1.082 1.082v17.444c0 .597-.485 1.082-1.082 1.082h-5.002z" fill-rule="evenodd"/></svg> </a> </section> <section class="lb-footer__section lb-footer__standard"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--about-youtube" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> About YouTube </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--products" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Products </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/ads/"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-creators" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-4" id="id-panel-header-4"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Creators </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://creatoracademy.youtube.com/page/home"> Creator Academy </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--our-commitments" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-5" id="id-panel-header-5"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Our Commitments </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-5" role="region" aria-labelledby="id-panel-header-5"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://socialimpact.youtube.com/"> Social Impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://creatoracademy.youtube.com/page/home"> Creator Academy </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://vr.youtube.com/"> YouTube VR </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201044526/https://socialimpact.youtube.com/"> Social Impact </a> </nav> </div> </section> <section class="lb-footer__section lb-footer__minimal"> <div class="lb-footer__minimal-logo-links"> <div class="lb-footer__logo"> <a href="https://web.archive.org/web/20211201044526/https://www.youtube.com/" aria-label="YouTube"> <svg width="108" height="24" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><path id="a" d="M0 .268H34.46V24H0z"/></defs><g fill-rule="evenodd"><path d="M0 0h108v24H0z" fill="none"/><path d="M41.792 23.024v-6.552L38.024 2.864h3.288l1.32 6.168c.312 1.416.6 2.928.744 3.888h.096c.144-.96.456-2.496.744-3.864l1.368-6.192h3.288l-3.816 13.608v6.552h-3.264zm10.84.216c-3.504 0-4.584-1.944-4.584-6.528v-2.136C48.048 9.824 49.44 8 52.704 8s4.512 1.896 4.512 6.576v2.136c0 4.632-1.176 6.528-4.584 6.528zm0-2.256c.96 0 1.248-.96 1.248-3.072v-4.584c0-2.016-.288-3.048-1.248-3.048-.936 0-1.224 1.032-1.224 3.048v4.584c0 2.112.288 3.072 1.224 3.072zm12.04-12.696h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM77.12 2.864v2.664h-3.288V23h-3.24V5.528h-3.288V2.864h9.816zm5.008 5.424h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM93.784 8c2.328 0 3.12 1.656 3.12 6.504v2.328c0 4.392-1.032 6.384-3.264 6.384-1.224 0-2.328-.6-2.856-1.608h-.072L90.376 23H87.64V2.12h3.192v4.224c0 1.104.024 2.208-.072 3.528h.096C91.408 8.768 92.536 8 93.784 8zm-.216 8.64v-1.896c0-3.408-.288-4.392-1.272-4.392-.624 0-1.224.552-1.464 1.368v8.352c.288.528.792.768 1.32.768 1.056 0 1.416-1.008 1.416-4.2zm13.768.12h-5.544v.744c0 2.592.144 3.48 1.248 3.48 1.056 0 1.296-.816 1.32-2.496l2.856.168c.216 3.168-1.44 4.584-4.248 4.584-3.408 0-4.416-2.232-4.416-6.288v-2.568c0-4.272 1.128-6.36 4.512-6.36 3.408 0 4.272 1.776 4.272 6.216v2.52zm-4.344-6.504c-1.032 0-1.2.792-1.2 3.48v1.056h2.424v-1.056c0-2.712-.192-3.48-1.224-3.48z" fill-rule="nonzero"/><mask id="b" fill="#fff"><use xlink:href="/web/20211201044526im_/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/#a"/></mask><path d="M33.739 3.974c.72 2.644.72 8.16.72 8.16s0 5.516-.72 8.16a4.282 4.282 0 0 1-3.047 2.998C28.005 24 17.229 24 17.229 24s-10.775 0-13.462-.708A4.282 4.282 0 0 1 .72 20.294C0 17.65 0 12.134 0 12.134s0-5.516.72-8.16A4.281 4.281 0 0 1 3.767.977C6.454.268 17.229.268 17.229.268s10.776 0 13.463.709a4.281 4.281 0 0 1 3.047 2.997zM13.783 17.22l8.953-5.086-8.953-5.085v10.17z" mask="url(#b)"/></g></svg> </a> </div> <nav class="lb-footer__minimal-links"> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/about/policies/"> Policies & Safety </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/about/copyright/"> Copyright </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/about/brand-resources/"> Brand Guidelines </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201044526/https://www.google.com/policies/privacy/"> Privacy </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201044526/https://www.youtube.com/t/terms"> Terms </a> </nav> </div> <div class="lb-footer__minimal-help-langs"> <div class="lb-footer__help"> <a class="lb-font-footnote" href="https://web.archive.org/web/20211201044526/https://support.google.com/youtube/#topic=9257498"> <svg viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm1 17h-2v-2h2v2zm2.07-7.75l-.9.92C13.45 12.9 13 13.5 13 15h-2v-.5c0-1.1.45-2.1 1.17-2.83l1.24-1.26c.37-.36.59-.86.59-1.41 0-1.1-.9-2-2-2s-2 .9-2 2H8c0-2.21 1.79-4 4-4s4 1.79 4 4c0 .88-.36 1.68-.93 2.25z"/></svg> Help </a> </div> <div class="lb-footer__langs"> <select class="lb-font-footnote lb-footer__language-select lb-js-footer-language-select" aria-label="Select language"> <option value="/howyoutubeworks/resources/advertiser-resources/" selected> English </option> <option value="/intl/es_us/howyoutubeworks/resources/advertiser-resources/"> español (Estados Unidos) </option> </select> </div> </div> </section> </div> </footer> </div> <div lb-auto-init="LBCookieConsentBar" lb-options="{"theme":"light"}"> </div> <script src="https://web.archive.org/web/20211201044526js_/https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="aAoTdpu8A5ScNLTZnaZ8og"></script> <script src="https://web.archive.org/web/20211201044526js_/https://www.gstatic.com/feedback/js/help/prod/service/lazy.min.js" nonce="aAoTdpu8A5ScNLTZnaZ8og"></script> <script src="/web/20211201044526js_/https://www.youtube.com/howyoutubeworks/static/compiled/index.min.js?cache=9802afc" nonce="aAoTdpu8A5ScNLTZnaZ8og"></script> </body> </html>

CINXE.COM

Advertiser resources - How YouTube Works