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class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Go to Conductor Academy</span></span></span><span class="StructuredDropdown_mobileLink__h5s3c"><span aria-hidden="true" class="StructuredDropdown_linkIcon__CQ3RC"><span class="BasicIcon_component__k0DF_ BasicIcon_overview__MWu1F BasicIcon_hasReversedLook__kUCRb"></span></span>Go to Conductor Academy</span><span aria-hidden="true" class="StructuredDropdown_overviewDescription__RPA0c">Level up your organic marketing skills on the Conductor Academy.</span><span aria-hidden="true" class="StructuredDropdown_overviewImage__zqkJZ"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="" decoding="async" height="146" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/5c291e9cc3375818e4f882c67bbfeb6863c7ded8-840x534.png?fit=min&w=280&h=146&dpr=1&q=95" srcSet=" 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class="DropdownNavigation_linkLabel__otM00">Academy</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Learn basic SEO or empower your team with advanced organic marketing skills.</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_ DropdownNavigation_hasDescription__5s_Bw" href="/blog/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Blog</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Read about latest trends, research and best practices across digital marketing 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style="background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAKCAYAAAC0VX7mAAAACXBIWXMAACE4AAAhOAFFljFgAAAC30lEQVQokSXF209TBwDA4fOyZAkJ98FgnHkZrq1QhwxnKSpldEKQ6wgCZUBbKZRx2VhRSmlXLC3Yq+ClO1ikgE6sQBq8YBh2UZgmmm2Y7GVLlj3t//jtYd/LJzzc+YVY/Cm3VtaIPXrGdmIP/0yAy6YLLFq/JRy4il9apb3nIgpFMfliLqeVH9B2WuR8aQ49lSJzfUoCpkJ05SKC0+6k/4IJXUsrX/f2c+m7i3S2tNFbdw6nvgPP9y5CC+uYR6f5rESNXHwfTUE2+jO5GE9l06fJwdZ0iOFzh2hUfYhQc6qUM0VKygrltFequfRVMwPnmzE1NmBsaMA25iA4f59O0wgFMgXie+kUiuloFRmcVfx/hSKDk0ey+FR+EKEk/yBa5RF0ZcfwddewYe8jah3GOTBIX5cRl8tLaH6VuhY9WTkiKSnpZKWlI2amkpeRQm5aMtmpyeRkZvHRYRmCWn4Ys6aYeUMNL1wmXgdHWZ8axzNmx2qxEQ7fJnL/CV2D4yhVlciOl3H0eCkFRaXIlCfIl3/Cx/JjFBWrKdfWIQxXq7jZVc0zaxf73iF2/VYWZ6ZxTUzhm/TwYGWVRzuviKxt4wnfxR5cwO6TcPglxjzXsDh9WBxebO5ZXAEJ4YahiqX+Jh47zPx2c5IXkp9IIMT0uINbbjePl++QSLzk1R//8ObPf0n8+hdPdn8n/tNLltaesnhvk4XlB8xJy/hmIwhtaiW9X6jwD+jZjYTYvyexec2L5Jzgx1CAzegd4mtb7Oy9Ze/t32zt7bOx9RwpGmNk4gojFjuWoW/o1nVSW9uMkJmaRn5eHvUV5QRHB9mevczPQRsx9ziS18cV9yyT7h8ILz3kbjxBeDnOjdsxnDPXqW0zU12vo73xS+q1lahKTiK8824SSUnJyA4cQHdWw/VhAxtWI1fNHfR091LVOkSVwc5YYIVwdJ2p4AKeuSjWqRDaJgMVNa306I2YOtqp1nzOfxMwwkZ3g96yAAAAAElFTkSuQmCC);background-size:cover" 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class="StructuredDropdown_overviewDescription__RPA0c">Level up your skills with the Conductor Academy</span><span aria-hidden="true" class="StructuredDropdown_overviewImage__zqkJZ"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="" decoding="async" height="146" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=2&q=95&auto=format 2x " 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https://cdn.sanity.io/images/tkl0o0xu/production/793ce17f46f15dbd2dc7123eb4b61824227cf43a-2188x1302.jpg?fit=crop&w=440&h=440&dpr=1.5&q=95&auto=format&crop=focalpoint&fp-x=0.54481546572935&fp-y=0.18099717918801908&rect=0%2C0%2C2188%2C1302 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/793ce17f46f15dbd2dc7123eb4b61824227cf43a-2188x1302.jpg?fit=crop&w=440&h=440&dpr=2&q=95&auto=format&crop=focalpoint&fp-x=0.54481546572935&fp-y=0.18099717918801908&rect=0%2C0%2C2188%2C1302 2x " style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="440"/></picture></span></div><div class="CustomerStoryPoster_logo__mgNvM"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="BraunAbility logo" decoding="async" height="65" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/85d3dad937cd20157b60510aa4738edc170a015b-1080x390.svg" width="180"/></picture></span></div></div></div></div></div><div class="ArticleLayout_component__PQSfq"><div class="ArticleLayout_container__DzQL2"><div class="ArticleLayout_body__WpQ6G"><div class="RichText_component__QP_2P"><h2>About BraunAbility</h2><dl class="InfoBox_component__9_7N9 typo-block"><div class="InfoBox_block__s0w04"><dt class="InfoBox_term__R6q_E">Headquarters</dt><dd class="InfoBox_description__H8GXr">Winamac, IN</dd></div><div class="InfoBox_block__s0w04"><dt class="InfoBox_term__R6q_E">Company Size</dt><dd class="InfoBox_description__H8GXr">1,000</dd></div><div class="InfoBox_block__s0w04"><dt class="InfoBox_term__R6q_E">Industry</dt><dd class="InfoBox_description__H8GXr">Retail</dd></div></dl><p>BraunAbility is a leading provider of wheelchair-accessible vehicles in the US. Voted #1 in overall quality, service & support by their customers, the team at BraunAbility is committed to providing essential products to their audience.</p><h2 class="RichTextHeading_heading__EC4rt" id="introduction"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#introduction" tabindex="-1"></a>Introduction</h2><p>In order to reach those customers, the organic marketing team at BraunAbility works tirelessly to promote their brand and dealer network. The team has always focused on producing excellent content for their dealers and mutual customers. In recent years, they realized that as paid ad competition from direct sellers increased, there was a real opportunity to intercept more potential customers with a focus on SEO. By partnering with Conductor to optimize their website, BraunAbility has moved from 10th place to first place in their category—and improved lead generation and conversion rates by a wide margin.</p><figure aria-label="Embedded quote" class="Quote_component__z7V4u typo-block"><div aria-hidden="true" class="Quote_avatar__gk8z5"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Chris Carlisle, SVP, Global Marketing, [object Object]" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="Quote_content__SEJ2p"><blockquote class="Quote_blockquote__3QKu9 Quote_englishQuotationMarks__1EgR2"><p>Conductor has been a great partner for us as we reinvented our site and SEO strategy, and, more importantly, as we transformed the capabilities of our teams through partnership and training.</p></blockquote><figcaption class="Quote_caption__dNL4P"><span class="Quote_socialLinks__mHOQv"><span><a href="https://www.linkedin.com/in/crcarlisle/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></span></span><strong class="Quote_author__bxaUq">Chris Carlisle, </strong><span>SVP, Global Marketing, </span><span><a href="https://www.braunability.com/us/en.html" class="StandaloneLink_component__zcHIq" rel="noopener" target="_blank"><span class="StandaloneLink_link__PTAsD">BraunAbility</span><span class="visually-hidden"> (opens in a new tab)</span></a></span></figcaption></div></figure><h2 class="RichTextHeading_heading__EC4rt" id="the-challenge"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-challenge" tabindex="-1"></a>The Challenge</h2><p>Before using Conductor, the team at BraunAbility had little focus on digital marketing. They used a Wordpress site with custom builds, which worked well while the site was still small. But as the marketing team became more focused on digital marketing as a channel, the problems with their setup became more apparent. With so many custom overlays on their site, the simplest of changes were difficult to execute. As a result, it was nearly impossible to optimize the site for search engines with the frequency and volume needed to be successful.<br/><br/>So the marketing team made the investment in a new content management system, completed a full website migration—and searched for a top of the line SEO platform and partner.<br/><br/>After researching the best organic marketing platforms on the market, they reached out to Conductor and soon formed a partnership that would help them develop their organic marketing strategy further.</p><figure aria-label="Embedded quote" class="Quote_component__z7V4u typo-block"><div aria-hidden="true" class="Quote_avatar__gk8z5"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Chris Carlisle, SVP, Global Marketing, [object Object]" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/4b9770d06b663c40514e24dadf0fbcb07ed9fdfe-1765x1765.png?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="Quote_content__SEJ2p"><blockquote class="Quote_blockquote__3QKu9 Quote_englishQuotationMarks__1EgR2"><p>Our topline KPIs include lead generation and conversion rates which have grown significantly over the past few years. But, the bottom line is ROI. Our Conductor investment pays back in 6 weeks, the rest of the year is upside.</p></blockquote><figcaption class="Quote_caption__dNL4P"><span class="Quote_socialLinks__mHOQv"><span><a href="https://www.linkedin.com/in/crcarlisle/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></span></span><strong class="Quote_author__bxaUq">Chris Carlisle, </strong><span>SVP, Global Marketing, </span><span><a href="https://www.braunability.com/us/en.html" class="StandaloneLink_component__zcHIq" rel="noopener" target="_blank"><span class="StandaloneLink_link__PTAsD">BraunAbility</span><span class="visually-hidden"> (opens in a new tab)</span></a></span></figcaption></div></figure><h2 class="RichTextHeading_heading__EC4rt" id="how-conductor-helped"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#how-conductor-helped" tabindex="-1"></a>How Conductor Helped</h2><p>As soon as the BraunAbility team started working with Conductor, they found opportunities to optimize their website and strategy. The SEO specialists at Conductor pointed out that the BraunAbility website had <a class="Link_component__z2xEn" href="/academy/keyword-cannibalization/"><span class="Link_link__oR4X_">multiple pages competing with one another for search rankings</span></a>, keeping any one page from reaching the #1 spot on Google. Once they combined pages to prevent keyword cannibalization, the teams at BraunAbility and Conductor worked together to build a seamless buyer’s journey.<br/><br/>With Conductor’s help, the team at BraunAbility created templated webpages and smooth redirects on their site, ensuring that Google’s <a class="Link_component__z2xEn" href="/platform/features/technical-seo/"><span class="Link_link__oR4X_">site crawling technology could index every page</span></a>. This meant BraunAbility climbed Google’s rankings, bringing new customers to the site—and once they found it, BraunAbility’s customers could navigate the site quickly, finding everything they needed with ease.</p><figure aria-label="Embedded quote" class="Quote_component__z7V4u typo-block"><div aria-hidden="true" class="Quote_avatar__gk8z5"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Ashley Bentlage, Associate Digital Product Manager, [object Object]" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/21292319748057b2b209833bfb595cff5e7796db-1765x1765.png?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/21292319748057b2b209833bfb595cff5e7796db-1765x1765.png?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/21292319748057b2b209833bfb595cff5e7796db-1765x1765.png?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/21292319748057b2b209833bfb595cff5e7796db-1765x1765.png?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="Quote_content__SEJ2p"><blockquote class="Quote_blockquote__3QKu9 Quote_englishQuotationMarks__1EgR2"><p>We realized that we could never get anywhere in regards to SEO with an outdated website. Conductor helped us ideate intuitive layouts and smooth redirects. Both of these were essential to our strategy, and the Conductor team helped us accomplish our goals.</p></blockquote><figcaption class="Quote_caption__dNL4P"><span class="Quote_socialLinks__mHOQv"><span><a href="https://www.linkedin.com/in/ashley-bentlage-b8026717/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></span></span><strong class="Quote_author__bxaUq">Ashley Bentlage, </strong><span>Associate Digital Product Manager, </span><span><a href="https://www.braunability.com/us/en.html" class="StandaloneLink_component__zcHIq" rel="noopener" target="_blank"><span class="StandaloneLink_link__PTAsD">BraunAbility</span><span class="visually-hidden"> (opens in a new tab)</span></a></span></figcaption></div></figure><h2 class="RichTextHeading_heading__EC4rt" id="the-results"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-results" tabindex="-1"></a>The Results</h2><p>For the organic marketing team at BraunAbility, revamping their website and optimizing their search strategy was no easy task. But thanks to the dedication of the teams at BraunAbility and Conductor, their hard work paid off in a big way. BraunAbility climbed from 10th place in their category to number one--and the winning KPIs didn't stop there.<br/><br/>In just eight months in 2021, the team has grown website leads by 24%. In turn, BraunAbility’s dealer partners have taken these leads and sold 14% more wheelchair accessible vans during this same period. Given that the team was handling both a pandemic and auto industry shortage at the time, these improvements represent a huge win for the BraunAbility team and their dealers.<br/><br/>With the help of <a class="Link_component__z2xEn" href="/platform/"><span class="Link_link__oR4X_">Conductor's platform</span></a> and team of experts, the organic marketers at BraunAbility can continue improving their search strategy, helping more customers find the dealers and products they need to make their lives a moving experience.</p><section aria-label="Highlight of some improvements" class="MetricImprovementCallout_component__xscmu typo-block"><div class="MetricImprovementCallout_container__P1g2D"><div class="MetricImprovementCallout_improvementRate__uwvJ1">+24%</div><div class="MetricImprovementCallout_description__c4a65">growth in website leads</div></div></section><section aria-label="Highlight of some improvements" class="MetricImprovementCallout_component__xscmu typo-block"><div class="MetricImprovementCallout_container__P1g2D"><div class="MetricImprovementCallout_improvementRate__uwvJ1">+14%</div><div class="MetricImprovementCallout_description__c4a65">increase in sales</div></div></section><div class="typo-block"><div class="ContentIframe_component__GBWd5" style="max-width:1280px"><div class="ContentIframe_element__kjYEw"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen="" class="ContentIframe_iframe__R2hGB" frameBorder="0" height="720" loading="lazy" src="https://www.youtube.com/embed/H9DU1m1eioI?modestbranding=1&color=white" style="aspect-ratio:1280 / 720" width="1280"></iframe></div></div></div><section class="ShareThisArticle_component__I_eyO typo-block"><div class="ShareThisArticle_title__diHIH">Share this article</div><div class="ButtonsGroup_component__bId9E"><div class="ButtonsGroup_button__p9a2o"><a 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This: How Universal Funding Increased Traffic by 249% with Conductor</a></div><div class="ArticleCardBuilder_label__yl05L"><div class="CustomerStoryCard_categoryLabel__MMtK3">Finance</div></div><div aria-hidden="true" class="ArticleCardBuilder_cta__N6NQi" id="customer-story-card-description-lpudt5Aos1ISJxVuBQ3xL"><span class="StandaloneLink_component__zcHIq"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Show more</span></span></div></div></div></div></div><div class="Grid_cell__Ao0dj" role="listitem"><div class="ArticleCardBuilder_container__EYAh1"><div class="ArticleCardBuilder_component__1AHjZ" data-hoverable="true"><div class="ArticleCardBuilder_header__TzRku"><div aria-hidden="true" class="ArticleCardBuilder_poster__YX2Lf"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><source height="220" media="only screen and 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https://cdn.sanity.io/images/tkl0o0xu/production/522cc9f241c9fd71fe21b819e24ad22a99b7c39e-3218x2145.jpg?fit=crop&w=578&h=220&dpr=1.5&q=95&auto=format&crop=focalpoint&fp-x=0.5&fp-y=0.2814595417335143&rect=0%2C0%2C3218%2C2145 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/522cc9f241c9fd71fe21b819e24ad22a99b7c39e-3218x2145.jpg?fit=crop&w=578&h=220&dpr=2&q=95&auto=format&crop=focalpoint&fp-x=0.5&fp-y=0.2814595417335143&rect=0%2C0%2C3218%2C2145 2x " width="578"/><img alt="" decoding="async" height="220" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/522cc9f241c9fd71fe21b819e24ad22a99b7c39e-3218x2145.jpg?fit=crop&w=270&h=220&dpr=1&q=95&crop=focalpoint&fp-x=0.5&fp-y=0.2814595417335143&rect=0%2C0%2C3218%2C2145" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/522cc9f241c9fd71fe21b819e24ad22a99b7c39e-3218x2145.jpg?fit=crop&w=270&h=220&dpr=1&q=95&auto=format&crop=focalpoint&fp-x=0.5&fp-y=0.2814595417335143&rect=0%2C0%2C3218%2C2145 1x, 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style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="270"/></picture></span></div><div class="ArticleCardBuilder_badgeLeft__n8S6J"><div class="CustomerStoryCard_logo__0HQ3d"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="GoDaddy logo" decoding="async" height="65" loading="lazy" 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