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六个最经典营销小故事
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style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"> 为什么有的人做营销的能年入百万，而你只能每月几千，差距如此之大。给大家分享六个小故事，就能知道你与那些年入百万的人差距在哪里。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;" align="center"></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">1、夫妇逛商场，女的看中一套高档餐具，坚持要买，丈夫嫌贵，不肯掏钱。导购一看，悄悄对丈夫说了句话，他一听马上掏钱。是什么让他立马转变?导购员对丈夫说：“这么贵的餐具，你太太是不会舍得让你洗碗的。”</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong>启示：人的观念没有什么不可改变，关键是角度，要善于揣摩客户心理。</strong></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><span style="font-size:16px;">2、女生公开投票选班花，相貌平平的小梅发表演说：如我当选，再过几年，在座姐妹可以向自己先生骄傲的说，我上大学时候，比班花还漂亮!结果，她全票当选——</span></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong><span style="font-size:16px;">启示：说服别人支持你，不一定要证明比别人都优秀，而是让别人觉得,因为有你，他们变得更优秀更有成就感。</span></strong></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><span style="font-size:16px;">3、甲去买烟，烟29元，但他没火柴，跟店员说：“顺便送一盒火柴吧。”店员没给。乙去买烟，烟29元，他也没火柴，跟店员说：“便宜一毛吧。”最后，他用这一毛买一盒火柴。</span></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong><span style="font-size:16px;">启示：这是最简单的心理边际效应。</span></strong><span style="font-size:16px;">第一种：店主认为自己在一个商品上赚钱了，另外一个没赚钱。赚钱感觉指数为1。.</span><span style="font-size:16px;">第二种：店主认为两个商品都赚钱了，赚钱指数为 2。当然心理倾向第二种了。同样，这种心理还表现在买一送一的花招上，顾客认为有一样东西不用付钱，就赚了，其实都是心理边际效应在作怪。变换一种方式往往能起到意想不到的效果!通常很多事情换一种做法结果就不同了。</span></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong><span style="font-size:16px;">人生道路上，改善心智模式和思维方式是很重要的。</span></strong></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><span style="font-size:16px;">4、有两家卖粥的小店，左边这个和右边那个每天的顾客相差不多，都是川流不息，人进人出的。然而晚上结算的时候，左边这个总是比右边那个多出了百十元来。天天如此，于是，我走进了右边那个粥店。服务小姐微笑着把我迎进去，给我盛好一碗粥。问我：“加不加鸡蛋?”我说加。于是她给我加了一个鸡蛋。</span><span style="font-size:16px;">每进来一个顾客，服务员都要问一句：“加不加鸡蛋?”也有说加的，也有说不加的，大概各占一半。</span></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><span style="font-size:16px;">我又走进左边那个小店。服务小姐同样微笑着把我迎进去，给我盛好一碗粥。问我：“加一个鸡蛋，还是加两个鸡蛋?”我笑了，说：“加一个。”</span><span style="font-size:16px;">再进来一个顾客，服务员又问一句：“加一个鸡蛋还是加两个鸡蛋?”爱吃鸡蛋的就要求加两个，不爱吃的就要求加一个。也有要求不加的，但是很少。一天下来，左边这个小店就要比右边那个多卖出很多个鸡蛋</span></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong><span style="font-size:16px;">启示：给别人留有余地，更要为自己争取尽可能大的领地。只有这样，才会于不声不响中获胜。销售不仅仅是方法问题，更多的是对消费心理的理解。</span></strong></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><span style="font-size:16px;">5、某富翁娶妻，有三个人选，富翁给了三个女孩各一千元，请她们把房间装满。女孩A买了很多棉花，装满房间的1/2。女孩B买了很多气球，装满房间3/4。女孩C买了蜡烛，让光充满房间。 最终，富翁选了胸部最大的那个。</span></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong><span style="font-size:16px;">启示：这个故事告诉我们：了解客户的真实需求非常重要。</span></strong></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><span style="font-size:16px;">6、一男赶集卖猪，天黑遇雨，二十头猪未卖成，到一农家借宿。</span></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">少妇说：家里只一人不便。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">男：求你了大妹子，给猪一头。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">女：好吧，但家里只有一床。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">男：我和你共床同睡，再给猪一头。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">女：同意。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">半夜男与女商量，我到你身上睡，女不肯。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">男：给猪两头。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">女允，要求上去不能动。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">少顷，男忍不住，央求动一下，女不肯。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">男：动一下给猪两头。女同意。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">男动了八次停下，女问为何不动?</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">男说“猪没了”。</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">女小声说：要不，我给你猪……</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;">天亮后，男吹着口哨赶着30头(含少妇家的10头)猪，赶集去了……</p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong><span style="font-size:16px;">启示：要发现用户潜在的需求，前期必须引导，培养用户需求，因此产生的投入是符合发展规律的。</span></strong></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"><strong><span style="font-size:16px;"><span style="background-color:#ffffff;font-style:normal;font-family:-apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Microsoft YaHei', 'Source Han Sans SC', 'Noto Sans CJK SC', 'WenQuanYi Micro Hei', sans-serif;color:#1a1a1a;font-size:medium;font-weight:normal;">销售成功的关键来自于各种细节上的把握和站在顾客的角度去考虑。</span></span></strong></p> <p style="text-align:left;background-color:#ffffff;font-style:normal;text-indent:0px;font-family:'PingFang SC', Arial, 微软雅黑, 宋体, simsun, sans-serif;color:#191919;font-size:16px;font-weight:normal;"> </p> </span></strong></span></span></span></span></span></div> <div class="next_page clearfix pagesize"> <div class="perv"> 上一篇：<a target="_blank" href="https://www.haolietou.com/n_57567">遇到好领导，开启开挂人生</a> </div> <div class="next"> 下一篇：<a target="_blank" href="https://www.haolietou.com/n_57817">为什么你频繁跳槽总是找不到感觉?</a> </div> </div> <div class="clear"></div> </div> <style> .comment_title { font-size: 17px; color: #333; } </style> </div> <div class="wp_news_right" style=" width:280px;"> <form class="search_side_bar" method="get" action="/so"> <button type="submit" class="sbtn"><i class="icon-search"></i></button> <label class="iptxt"> <input type="text" name="q" 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