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You may need to create a new email yourself." data-email-share-nonce="942059fcf2" data-email-share-track-url="https://longreads.com/2024/11/22/how-an-empty-internet-gave-us-tradwives-and-trump/?share=email"><span></span><span class="sharing-screen-reader-text">Click to email a link to a friend (Opens in new window)</span></a></li><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-231708" class="share-twitter sd-button share-icon no-text" href="https://longreads.com/2024/11/22/how-an-empty-internet-gave-us-tradwives-and-trump/?share=twitter" target="_blank" title="Click to share on Twitter" ><span></span><span class="sharing-screen-reader-text">Click to share on Twitter (Opens in new window)</span></a></li><li class="share-bluesky"><a rel="nofollow noopener noreferrer" data-shared="sharing-bluesky-231708" class="share-bluesky sd-button share-icon no-text" href="https://longreads.com/2024/11/22/how-an-empty-internet-gave-us-tradwives-and-trump/?share=bluesky" target="_blank" title="Click to share on Bluesky" ><span></span><span class="sharing-screen-reader-text">Click to share on Bluesky (Opens in new window)</span></a></li><li class="share-mastodon"><a rel="nofollow noopener noreferrer" data-shared="sharing-mastodon-231708" class="share-mastodon sd-button share-icon no-text" href="https://longreads.com/2024/11/22/how-an-empty-internet-gave-us-tradwives-and-trump/?share=mastodon" target="_blank" title="Click to share on Mastodon" ><span></span><span class="sharing-screen-reader-text">Click to share on Mastodon (Opens in new window)</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-231708" class="share-facebook sd-button share-icon no-text" href="https://longreads.com/2024/11/22/how-an-empty-internet-gave-us-tradwives-and-trump/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-tumblr"><a rel="nofollow noopener noreferrer" data-shared="" class="share-tumblr sd-button share-icon no-text" href="https://longreads.com/2024/11/22/how-an-empty-internet-gave-us-tradwives-and-trump/?share=tumblr" target="_blank" title="Click to share on Tumblr" ><span></span><span class="sharing-screen-reader-text">Click to share on Tumblr (Opens in new window)</span></a></li><li class="share-end"></li></ul></div></div></div> </div> </header> <div class="main-content"> <article id="post-231708" class="post-231708 post type-post status-publish format-standard hentry category-editors-pick tag-donald-trump tag-kamala-harris tag-new-york-times tag-podcasting tag-tradwives tag-tressie-mcmillan-cottom tag-wellness entry"> <div class="entry-content"> <p>For mental health reasons I’m not reading a lot of political finger-pointing this month. But I will read anything Tressie McMillan Cottom writes, and her latest column on the election starts with the understatement of the season, “Everyone is in a tizzy.” It goes on to explain a key reason we’ve ended up in this be-tizzying political fever dream: polarized online spaces where left, right, and center are less important than feelings, aesthetics, and bombast. The worlds of wellness influencers, tradwives, and podcast bros were particularly fertile fields for cultivating younger and nonwhite Trump voters.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>To be sure, all podcast bros aren’t Republicans or even conservatives. But this isn’t about how people identify politically. This is about the politics on which the podcast bro brand is modeled. Even left-leaning and center-left podcast bros have the same aesthetics as right-wing bombastic podcasters. If you tune out their words (and who among us doesn’t tune out when listening to a podcast) you are still consuming the cadence and texture of the podcast bro style. If the patter of “Fresh Air” sounds like liberalism, the podcast bro sounds like reactionarism.</p> <p>When Trump talks, he often sounds like a podcast bro — rambling between ideas, transgressing bounds of propriety, offering dog whistles coded as jokes. When he is looped constantly on television news, that sort of speech starts to sound like the news to a lot of listeners. That is pivotal to how so many wacky conspiracy theories are reality washed. They sound as reasonable and newsy as the character spewing them, once that character makes the podcast bro aesthetic sound legitimate.</p></blockquote><div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size" style="font-size:20px"><a class="wp-block-button__link has-primary-background-color has-background wp-element-button" href="https://www.nytimes.com/2024/11/21/opinion/trump-trad-wives-podcasters-wellness.html?src=longreads" style="padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px">Read the story</a></div></div> </div> <footer class="entry-footer"> <span class="tags-links"><span>Tagged: </span><a href="https://longreads.com/tag/donald-trump/" rel="tag">Donald Trump</a><span class="sep">, </span><a href="https://longreads.com/tag/kamala-harris/" rel="tag">Kamala Harris</a><span class="sep">, </span><a href="https://longreads.com/tag/new-york-times/" rel="tag">New York Times</a><span class="sep">, </span><a href="https://longreads.com/tag/podcasting/" rel="tag">podcasting</a><span class="sep">, </span><a href="https://longreads.com/tag/tradwives/" rel="tag">Tradwives</a><span class="sep">, </span><a href="https://longreads.com/tag/tressie-mcmillan-cottom/" rel="tag">Tressie McMillan Cottom</a><span class="sep">, </span><a href="https://longreads.com/tag/wellness/" rel="tag">Wellness</a></span> </footer> </article> </div> </main> </section> <div class="above-footer-widgets"> <div class="wrapper"> <section id="block-18" class="above-footer widget widget_block"><div class="wp-block-group support-longreads"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="wp-block-heading" style="font-size:18px;font-style:normal;font-weight:400"><em>Support Longreads</em></h2> <p><img decoding="async" width="20" height="20" 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