Library Journal

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src="/binaries/content/gallery/Jlibrary/2024/october/marketer-of-the-year/ljoct2024_marketer_featured.jpg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="All Rise at Wilmington Public Library | LJ Marketer of the Year Award 2024"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/all-rise-at-wilmington-public-library-lj-marketer-of-the-year-award-2024> <h3 class="smart-headline filtered-document-headline mt_0">All Rise at Wilmington Public Library | LJ Marketer of the Year Award 2024</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Lisa%20Peet"><span>Lisa Peet</span></a>,  Oct 01, 2024 </div> <input type="hidden" id="hcount0" value="0"> <a href="/story/news/all-rise-at-wilmington-public-library-lj-marketer-of-the-year-award-2024#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count0">0</span></a>    <div class="recommended-description mb_10"> <p>Wilmington Public Library enlists community input alongside vibrant in-house marketing to build excitement around innovative events. San José Public Library, CA, and Worcester Public Library, MA, received honorable mentions.</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/modern-library-marketing-editorial> <img class="image-full" src="/binaries/content/gallery/Jlibrary/2023/december/ljx231201hallie1.jpg/ljx231201hallie1.jpg/Jlibrary%3Atwofifty" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Modern Library Marketing | Editorial"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/modern-library-marketing-editorial> <h3 class="smart-headline filtered-document-headline mt_0">Modern Library Marketing | Editorial</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Hallie%20Rich"><span>Hallie Rich</span></a>,  Oct 01, 2024 </div> <input type="hidden" id="hcount1" value="0"> <a href="/story/news/modern-library-marketing-editorial#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count1">0</span></a>    <div class="recommended-description mb_10"> <p>My journey into librarianship was a bit unusual: Unlike those who began as a page or in an LIS role fresh out of grad school, my library career started in marketing. It was my job to understand the many ways the library brought value to the community and to develop stories and campaigns that shed light on the best aspects of our work. I was so inspired by what I saw in our branches that I eventually pursued a library degree. And as I deepened my knowledge, I saw that libraries could benefit from more attention to external communication.</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/get-em-while-theyre-hot-limited-edition-library-cards> <img class="image-full" src="/binaries/content/gallery/Jlibrary/2024/september/broward-pl-card.jpg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Get ’Em While They’re Hot: Limited Edition Library Cards"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/get-em-while-theyre-hot-limited-edition-library-cards> <h3 class="smart-headline filtered-document-headline mt_0">Get ’Em While They’re Hot: Limited Edition Library Cards</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Amy%20Rea"><span>Amy Rea</span></a>,  Sep 17, 2024 </div> <input type="hidden" id="hcount2" value="0"> <a href="/story/news/get-em-while-theyre-hot-limited-edition-library-cards#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count2">0</span></a>    <div class="recommended-description mb_10"> <p>These are only a few of the wide-ranging limited edition library card iterations popping up seemingly everywhere. Why are all these libraries putting time and resources into small-run cards?</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/two-library-streams-nominated-for-2024-peabody-awards> <img class="image-full" src="/binaries/content/gallery/Jlibrary/2024/may/peabody-nominees.jpeg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Two Library Streams Nominated for 2024 Peabody Awards"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/two-library-streams-nominated-for-2024-peabody-awards> <h3 class="smart-headline filtered-document-headline mt_0">Two Library Streams Nominated for 2024 Peabody Awards</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Lisa%20Peet"><span>Lisa Peet</span></a>,  May 06, 2024 </div> <input type="hidden" id="hcount3" value="0"> <a href="/story/news/two-library-streams-nominated-for-2024-peabody-awards#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count3">0</span></a>    <div class="recommended-description mb_10"> <p>On April 25, the Peabody Awards revealed the list of 68 nominations for 2023, chosen from a field of 1,100 entries. This year’s contenders include popular TV series such as <em>The Bear</em>, <em>Bluey</em>, and <em> Reservation Dogs</em>, documentaries about Judy Blume and Little Richard, children’s programming, newscasts—and two offerings from public libraries: Milwaukee Public Library’s social media streams in the interactive and immersive media category, and <em>Borrowed and Banned</em>, a 10-episode podcast from Brooklyn Public Library in the podcast/radio category.</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/Eric-Archibald-movers-shakers-2024-innovators> <img class="image-full" src="/binaries/content/gallery/Jlibrary/2024/may/movers--shakers-2024/movers2024_archibaldprofile.jpg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Eric Archibald | Movers & Shakers 2024—Innovators"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/Eric-Archibald-movers-shakers-2024-innovators> <h3 class="smart-headline filtered-document-headline mt_0">Eric Archibald | Movers & Shakers 2024—Innovators</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> </div> <input type="hidden" id="hcount4" value="0"> <a href="/story/news/Eric-Archibald-movers-shakers-2024-innovators#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count4">0</span></a>    <div class="recommended-description mb_10"> <p>In 2023, Archibald’s work on two different projects generated enormous impact for the library and demonstrated that effective graphic design can make a difference in library programming.</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/kansas-city-san-francisco-libraries-tackle-censorship-with-super-bowl-bet> <img class="image-full" src="/binaries/content/gallery/tacklecensorship.jpg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Kansas City, San Francisco Libraries Tackle Censorship with Super Bowl Bet"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/kansas-city-san-francisco-libraries-tackle-censorship-with-super-bowl-bet> <h3 class="smart-headline filtered-document-headline mt_0">Kansas City, San Francisco Libraries Tackle Censorship with Super Bowl Bet</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Matt%20Enis"><span>Matt Enis</span></a>,  Feb 12, 2024 </div> <input type="hidden" id="hcount5" value="0"> <a href="/story/news/kansas-city-san-francisco-libraries-tackle-censorship-with-super-bowl-bet#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count5">0</span></a>    <div class="recommended-description mb_10"> <p>The Kansas City Public Library (KCPL) and San Francisco Public Library (SFPL) last Thursday announced that they would team up on a Tackle Censorship campaign with a friendly wager on the game. As a result of Kansas City's 25–22 win last night, a library representative from SFPL will wear Kansas City gear and post a recording of themselves reading from a banned book on the library’s social media channels.</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/Marketing-Platforms-Product-Spotlight> <img class="image-full" src="/binaries/content/gallery/Jlibrary/2021/may/productspotlight/ljx210501webproducttop.jpg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Marketing Platforms | Product Spotlight"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/Marketing-Platforms-Product-Spotlight> <h3 class="smart-headline filtered-document-headline mt_0">Marketing Platforms | Product Spotlight</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Matt%20Enis"><span>Matt Enis</span></a>,  May 05, 2021 </div> <input type="hidden" id="hcount6" value="0"> <a href="/story/news/Marketing-Platforms-Product-Spotlight#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count6">0</span></a>    <div class="recommended-description mb_10"> <p>With the COVID-19 vaccine rollout gaining momentum in the United States, libraries continue the process of reopening. They’ll need to get the word out to patrons about changing hours, resumed services, and in-person events. This product spotlight focuses on marketing platforms for libraries designed to help streamline outreach efforts via social media, email, newsletters, mobile messaging, and more.</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/Merchandising-Your-Collection> <img class="image-full" src="/binaries/content/gallery/Jlibrary/2019/12/dec15merchandising/ljwinter2019merchandising3.jpg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Merchandising Your Collection"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/Merchandising-Your-Collection> <h3 class="smart-headline filtered-document-headline mt_0">Merchandising Your Collection</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Erica%20Freudenberger"><span>Erica Freudenberger</span></a>,  Dec 30, 2019 </div> <input type="hidden" id="hcount7" value="0"> <a href="/story/news/Merchandising-Your-Collection#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count7">0</span></a>    <div class="recommended-description mb_10"> <p>Merchandising can be implemented strategically at libraries, just as it is in retail, and can increase circulation, stimulate robust discussions, and generate foot traffic. To drive circ, how you showcase your materials can be as important as what you buy.</p> </div> <div class="hr_division_grey_light mt_0 mb_0"></div> </div>  <div class="filter-story-section col-md-offset-1 col-md-10 col-sm-12 col-xs-12 pl_0 pr_0"> <div class="col-md-3 col-sm-2 col-xs-4 pl_0 mb_10" style="/*border: 1px solid green; height:50%;*/"> <a href=/story/news/Promoting-Digital> <img class="image-full" src="/binaries/content/gallery/Jlibrary/2019/12/youngdigital/ljx191202webyoungkhslug.jpg" onerror="this.src='https://s3.amazonaws.com/ArchiveImages/LegacyReviews/LJ/defaultcover.jpg'" alt="Promoting Digital"> </a> </div> <div class="col-md-9 col-sm-9 col-xs-8 article-headline pl_0 pr_0 mt_0" style=> <a href=/story/news/Promoting-Digital> <h3 class="smart-headline filtered-document-headline mt_0">Promoting Digital</h3> </a> </div> <div class="byline-detail col-sm-offset-0 pl_0 pr_0 mb_20"> <a class="author" href = "/author?query=Lauren%20J.%20Young"><span>Lauren J. Young</span></a>,  Dec 30, 2019 </div> <input type="hidden" id="hcount8" value="0"> <a href="/story/news/Promoting-Digital#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image display-none" id="count8">0</span></a>    <div class="recommended-description mb_10"> <p>Over the years, public libraries have expanded their electronic collections. The evolution of library interfaces has allowed many physical services to extend into a digital space, empowering patrons to check out ebooks, read magazines and journals, stream movies, listen to audiobooks, and more. The demand for digital collections only continues to grow.</p> </div> </div>  <div id="advertisement" class="advertisement adv-top col-md-12 col-sm-12 col-xs-12 float-left hidden-print"> <div id="themelanding2">  <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('themelanding2'); }); </script> </div> </div> <div class="col-md-offset-1 col-md-10 col-sm-10 col-xs-12 text-align-center fs_18 akzidenz-grotesk-roman mb_30"> 13 articles </div>   <div class="full-width pull-left text-align-center"> <div class="pagination-holder black clearfix"> <ul id="paginationId" class="pagination"> </ul> </div> </div>  <script type="text/javascript"> $(document).ready(function () { // jquery Pagination // Discription about pagination is available on : // http://flaviusmatis.github.io/simplePagination.js/#page-20 $('#paginationId').pagination({ items: 13, // Total number of items that will be used to calculate the pages. itemsOnPage: 9, //Number of items displayed on each page. displayedPages: 4, //How many page numbers should be visible while navigating. edges: 1, //How many page numbers are visible at the beginning/ending of the pagination. currentPage: 1, //Which page will be selected immediately after init. hrefTextPrefix: "https://www.libraryjournal.com/section/news/marketing?"+"&page_number=", //A string used to build the href attribute, added before the page number. ellipsePageSet: false, prevText: "<div class='pagination-arrow'><i class='fa fa-caret-left pl_0'></i></div>", nextText: "<div class='pagination-arrow'><i class='fa fa-caret-right'></i></div>" }); }); </script>  </div>  <div class="col-md-4 col-xs-12 topic-article_column tab-pl_0">  <div id="advertisement" class="advertisement adv-top col-md-12 col-sm-12 col-xs-12 float-left hidden-print"> <div id="themelanding1">  <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('themelanding1'); }); </script> </div> </div>      </div> </div> </div> </div> <link rel="stylesheet" href="//code.jquery.com/ui/1.12.1/themes/base/jquery-ui.css"> <script src="https://code.jquery.com/ui/1.12.1/jquery-ui.js"></script> <script src="/webfiles/1731914874575/js/filter_main.js" type="text/javascript"></script> <script type="text/javascript"> $(document).ready(function() { var ids = '6d8d1fc6-4a2e-4142-a415-cff5c8ca2bc2,f185c1dd-187f-40f8-8c79-05a2b31847d2,29703cc3-6d0e-4b50-8d00-4ab8886c54e4,61bce764-efff-4e0d-8e0a-84dfecb1fca2,9c1a5864-1541-46cf-909f-181e0ddbe3b5,fd406ebf-a80e-4343-a29f-bb363bd2ca31,f07e7373-17c7-4408-8a4d-ba10d62f4643,d89bed42-dd24-400c-8be9-3da5bfcc084c,0f0aa977-30e4-48a3-b02a-65af20a55b44,'.split(','); //var numberOld = 0 || 0; for(var i=0;i<ids.length;i++) { if(ids[i]!='') { let index = i; var countId = '#count'+index; var hCountId = '#hcount'+index; var numberOld = $(hCountId).val(); if(numberOld > 0){ $(countId).removeClass("display-none"); } $.ajax({ url: 'https://comments.mediasourceinc.com/api/get-comments', type: 'POST', contentType: 'application/x-www-form-urlencoded', data: 'where=WHERE commentArticleURL="'+ids[i]+'" AND state IN ("approved","placeholder")', success: function(data, textStatus) { if(data.result && (data.data.length!=0 || numberOld)){ var count =(data.data.length || 0)+ numberOld; //$('#count'+index).html('<a href="/story/news/Promoting-Digital#articleComment" class="topic-comment-bubble"><span class="small-comment-icon-image">'+count+'</span></a>'); $(countId).text(count); } } }); } } }); </script> </div> <div id="meternote"> <div class = "gtm_half_ID"></div> <div class="col-md-12 col-xs-12 mt_20 mb_20 fs_20"> <div class="col-md-12 col-sm-12 col-xs-12 mt_20 mb_10 fs_15 resp-no-margin"> <div class="col-md-6 col-sm-8 col-xs-11 meter-text"> </div> <div class="col-md-3 col-sm-3 col-xs-12 fs_20 p_0"> <div class = "text-align-center float-left-resp"> <a class="meter-href" href="?page=subscribe"> <button type="submit" class="btn btn-subscribe-meter btn-white navbar-btn subscribe-btn-size resp-full-width" id="notiRedirect">SUBSCRIBE</button></a> <h6 class="fs_13 mb_20 white">ALREADY A SUBSCRIBER? 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