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data-hash="dica_divi_carouselitem_7"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2024/04/CPSEnergyLogo.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_8"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_8"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2022/02/FF2.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_9"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_9"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2024/12/Frontier-Communications.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_10"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_10"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2021/02/Fulton-Bank1.png" alt="" class="dica-item-image" width="150" height="150"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_11"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_11"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2024/08/Orlando.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_12"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_12"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2023/12/Merck.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_13"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_13"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2021/06/Mutual-of-Omaha.png" alt="" class="dica-item-image" width="150" height="150"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_14"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_14"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2023/01/National-Grid_White.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_15"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_15"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2023/06/Trustage.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_16"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_16"> <div class="dica-image-container"><span class="image"><img decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2021/10/WatkinsWellness-withTagline-庐-PMS-Logo-1.png" alt="" class="dica-item-image" width="f" height="u"/></span></div> </div> </div> </div><div class="et_pb_module dica_divi_carouselitem dica_divi_carouselitem_17"> <div class="et_pb_module_inner"> <div class="dica-item empty-content image_top" data-hash="dica_divi_carouselitem_17"> <div class="dica-image-container"><span class="image"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2024/08/Wayfair.png" alt="" class="dica-item-image" width="200" height="100"/></span></div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_2 et_section_regular" > <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>2025 Critical Issues</h2></div> </div> </div> </div><div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="2560" height="1707" src="https://customerleadershipcouncil.com/wp-content/uploads/2024/01/CCW-2023-110-scaled.jpg" alt="" title="CCW 2023-110" srcset="https://customerleadershipcouncil.com/wp-content/uploads/2024/01/CCW-2023-110-scaled.jpg 2560w, https://customerleadershipcouncil.com/wp-content/uploads/2024/01/CCW-2023-110-1280x854.jpg 1280w, https://customerleadershipcouncil.com/wp-content/uploads/2024/01/CCW-2023-110-980x653.jpg 980w, https://customerleadershipcouncil.com/wp-content/uploads/2024/01/CCW-2023-110-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-6374" /></span> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Each year, members of Frost & Sullivan鈥檚 Customer Engagement Leadership Council vote on the most important issues facing the customer service industry in their region of the globe. The Council consists of highly dedicated, team-oriented and visionary leaders in customer service, customer experience, operations and marketing who believe in empowering people and enriching lives through their businesses.</p> <p>The annual Critical Issues become the key areas of focus for member discussion and Council events throughout the year. Programming that focuses on these issues is designed to equip members with the tools and strategies they need to navigate current industry challenges and prepare for the future as well, with the end goal of positioning their organizations for ongoing success.</p> <p>See below for the issues that members voted to prioritize in 2025. Addressing these issues via Virtual and In-Person Events, Interactive Discussions, Executive Briefs and more will form the foundation of member learnings and experiences in the coming year, but anyone in the industry will benefit from a close reading of the challenges below.</p></div> </div> </div> </div><div class="et_pb_row et_pb_row_5 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_0 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="/critical-issues/#critical-issues2"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="148" height="148" src="https://customerleadershipcouncil.com/wp-content/uploads/2025/01/AI-Integration-and-Strategy.png" alt="THE FUTURE OF THE WORKFORCE" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-6842" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="/critical-issues/#critical-issues2">AI Integration and Strategy</a></h4> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="/critical-issues/#critical-issues1"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="148" height="148" src="https://customerleadershipcouncil.com/wp-content/uploads/2025/01/Developing-the-Next-Generation-of-Leaders.png" alt="ENABLING FIRST-CLASS SELF-SERVE" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-6843" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="/critical-issues/#critical-issues1">Developing the Next Generation of Leaders</a></h4> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_2 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="/critical-issues/#critical-issues1"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="148" height="148" src="https://customerleadershipcouncil.com/wp-content/uploads/2025/01/Harnessing-Data-and-Analytics-for-Strategic-Advantage.png" alt="OPTIMIZING THE CUSTOMER EXPERIENCE JOURNEY" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-6844" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="/critical-issues/#critical-issues1">Harnessing Data and Analytics for Strategic Advantage</a></h4> </div> </div> </div> </div> </div><div class="et_pb_row et_pb_row_6 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_3 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="/critical-issues/#critical-issues1"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="148" height="148" src="https://customerleadershipcouncil.com/wp-content/uploads/2025/01/Modernizing-the-Contact-Center-with-Evolving-Technologies.png" alt="Workforce Icon" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-6845" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="/critical-issues/#critical-issues1">Modernizing the Contact Center with Evolving Technologies</a></h4> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_4 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="/critical-issues/#critical-issues2"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="149" height="148" src="https://customerleadershipcouncil.com/wp-content/uploads/2025/01/Achieving-Change-Management-and-Adaptive-Mindsets.png" alt="Workforce Icon" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-6846" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="/critical-issues/#critical-issues2">Achieving Change Management and Adaptive Mindset</a></h4> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_5 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="/critical-issues/#critical-issues2"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="148" height="148" src="https://customerleadershipcouncil.com/wp-content/uploads/2025/01/Keeping-Pace-with-the-Evolution-of-Customer-Expectations.png" alt="OPTIMIZING THE CUSTOMER EXPERIENCE JOURNEY" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-6847" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="/critical-issues/#critical-issues2">Keeping Pace with the Evolution of Customer Expectations</a></h4> </div> </div> </div> </div> </div><div class="et_pb_row et_pb_row_7"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_1 et_animated et_pb_bg_layout_dark" href="/critical-issues/#critical-issues2" data-icon="$">EXPLORE ALL CRITICAL ISSUES </a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_3 et_section_regular" > <div class="et_pb_row et_pb_row_8 et_pb_equal_columns et_pb_gutters1"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_1"> <a href="https://play.vidyard.com/hyX7JiJU59FRjYCFm5YjSH?disable_popouts=1&v=4.2.27&type=inline" target="_blank"><span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="811" height="568" src="https://customerleadershipcouncil.com/wp-content/uploads/2021/02/CELC-Group-Photo1.png" alt="" title="Play Video" srcset="https://customerleadershipcouncil.com/wp-content/uploads/2021/02/CELC-Group-Photo1.png 811w, https://customerleadershipcouncil.com/wp-content/uploads/2021/02/CELC-Group-Photo1-480x336.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 811px, 100vw" class="wp-image-4097" /></span></a> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_0 et_pb_promo et_pb_text_align_left et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Attend Site Tours, In-Person & Virtual Events</h2><div><p>Connect monthly with peers from a wide range of industries and functions to share insights and solve real-world problems with proven strategies. A balance of in-person and virtual events throughout the year gives you access to deep discussions so you can build your expertise and deepen your professional relationships.</p></div></div> </div><div class="et_pb_button_module_wrapper et_pb_button_2_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_2 et_animated et_pb_bg_layout_dark" href="/events/" data-icon="$">VIEW CALENDAR OF EVENTS</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_4 et_section_regular" > <div class="et_pb_row et_pb_row_9"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_slider et_pb_slider_0 et_pb_slider_fullwidth_off et_pb_slider_no_arrows et_pb_slider_no_pagination et_slider_auto et_slider_speed_5500 et_slider_auto_ignore_hover"> <div class="et_pb_slides"> <div class="et_pb_slide et_pb_slide_0 et_pb_bg_layout_dark et_pb_media_alignment_center et-pb-active-slide" data-slide-id="et_pb_slide_0"> <div class="et_pb_container clearfix"> <div class="et_pb_slider_container_inner"> <div class="et_pb_slide_description"> <h2 class="et_pb_slide_title">"The Council is truly one of the most valuable organizations I belong to."</h2><div class="et_pb_slide_content"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2020/01/robert-gofourth.png" width="90" height="90" alt="Robert Gofourth" /></p> <p>— Robert GoFourth, BlueCross BlueShield of North Carolina</p></div> </div> </div> </div> </div> <div class="et_pb_slide et_pb_slide_1 et_pb_bg_layout_dark et_pb_media_alignment_center" data-slide-id="et_pb_slide_1"> <div class="et_pb_container clearfix"> <div class="et_pb_slider_container_inner"> <div class="et_pb_slide_description"> <h2 class="et_pb_slide_title">"The diverse member community provides first-hand insight into how common problems are solved across multiple industries."</h2><div class="et_pb_slide_content"><p><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2020/01/jerry-lesuire1.png" alt="jerry-lesuire1" width="90" height="90" />— Jerry L., Media & Entertainment Company</p></div> </div> </div> </div> </div> <div class="et_pb_slide et_pb_slide_2 et_pb_bg_layout_dark et_pb_media_alignment_center" data-slide-id="et_pb_slide_2"> <div class="et_pb_container clearfix"> <div class="et_pb_slider_container_inner"> <div class="et_pb_slide_description"> <h2 class="et_pb_slide_title">"Being a member has helped me professionally. Engaging with other CX leaders I am able to put my own challenges in perspective and help my company see things differently, (both our strengths and our needs for improvement)."</h2><div class="et_pb_slide_content"><p><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2020/01/raquel-mcarthy.png" alt="Raquel McCarthy" width="90" height="90" />— Raquel McCarthy, Replacements, Ltd.</p></div> </div> </div> </div> </div> <div class="et_pb_slide et_pb_slide_3 et_pb_bg_layout_dark et_pb_media_alignment_center" data-slide-id="et_pb_slide_3"> <div class="et_pb_container clearfix"> <div class="et_pb_slider_container_inner"> <div class="et_pb_slide_description"> <h2 class="et_pb_slide_title">"The Council allows me to solicit and pass on feedback to my executive team that I can gather from direct discussions with senior leaders from top firms."</h2><div class="et_pb_slide_content"><img loading="lazy" decoding="async" src="https://customerleadershipcouncil.com/wp-content/uploads/2020/01/tom-farrel.png" alt="tom-farrel" width="90" height="90" />–Tom Farrell, Medium Enterprise Computer Services Company</div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_5 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_10 et_pb_equal_columns"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_17 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_1 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Access Expert Insights & Research</h2><div>Gain 24-7 access to a rich knowledge base of timely, relevant and important research, presentations and executive summaries focused on a wide range of Customer Engagement critical issues. Armed with these expert insights, you鈥檒l be poised to navigate the rapid changes in customer engagement with confidence.</div></div> </div><div class="et_pb_button_module_wrapper et_pb_button_3_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_3 et_animated et_pb_bg_layout_dark" href="/join/" data-icon="$">JOIN TO GAIN ACCESS</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_6 et_section_regular" > <div class="et_pb_row et_pb_row_11 et_pb_row_fullwidth et_pb_equal_columns et_pb_gutters1"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_18 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_cta_2 et_pb_promo et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Extend Value To Your Internal Teams Online</h2><div><p>Leveraging the power of a robust online platform for connection and education, you and select members of your executive team can network with peers around the world, accelerate your learning and pass along value to your internal teams.</p></div></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_19 et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty"> </div> </div> </div><div class="et_pb_section et_pb_section_7 et_section_regular" > <div class="et_pb_row et_pb_row_12"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_video et_pb_video_0"> <div class="et_pb_video_box"><iframe loading="lazy" title="Join the Customer Engagement Leadership Council" src="https://player.vimeo.com/video/389158072?dnt=1&app_id=122963" width="1080" height="608" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"></iframe></div> <div style="background-image:url(//i.vimeocdn.com/video/769448972_960.jpg)" class="et_pb_video_overlay"><div class="et_pb_video_overlay_hover"><a href="#" class="et_pb_video_play"></a></div></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_21 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Ready to be a champion for the future of customer engagement in your organization?</h2> <p>See how The Customer Engagement Leadership Council works.</p></div> </div> </div> </div> </div> </div> </div> </div> </article> </div> <footer id="main-footer"> <div class="et_pb_section et_pb_section_9 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_13"> <div class="et_pb_column et_pb_column_2_3 et_pb_column_22 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h3>How To Join</h3> <p>The Customer Engagement Leadership Council is accepting applications for membership. 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