Maximize workflow & budget efficiencies across your media

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this article on the Keyword:%0A%0AMaximize%20workflow%20%26%20budget%20efficiencies%20across%20your%20media%0A%0AIn this series of posts, we showcase how marketers can utilize Display &amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.%0A%0Ahttps://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": 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workflow & budget efficiencies across your media</h1> </div> <div class="collection-detail__info"> <div class="collection-detail__date collection-detail__date--mobile"> <span class="collection-detail__date--ltr">Jan 12, 2023 · 6 articles</span> <span class="collection-detail__date--rtl">12 Jan, 2023<div>articles 6</div></span> </div> <div class="collection-detail__date collection-detail__date--desktop"> <span class="collection-detail__date--ltr"> Jan 12, 2023 6 articles</span> <span class="collection-detail__date--rtl"> 12 Jan, 2023 <div>articles 6</div> </span> </div> <div class="collection-detail__description"> <div class="collection-detail__copy"> <p><div class="rich-text"><p data-block-key="hrzfr">In this series of posts, we showcase how marketers can utilize Display & Video 360 to unify their media and maximize both workflow and budget efficiencies. We highlight key features that streamline the planning & buying processes to help you combine inventory sources, and allow you to manage frequency while quantifying its value — all within one platform. Display & Video 360 continues to future-proof these tools using a combination of advanced machine learning technology, first-party data signals and privacy-preserving APIs. Campaign Manager 360 can also help provide additional clarity on reach and frequency performance, further enabling you to connect your marketing spend with tangible results.</p></div></p> </div> <div class="collection-detail__author" data-analytics-module='{ "module_name": "Collection detail", "section_header": "Maximize workflow \u0026 budget efficiencies across your media" }'> <div class="collection-detail__author-info" aria-hidden="true"> <div class="collection-detail__author-image-wrapper"> <figure class="collection-detail__author-image"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="40px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/Google6620_Edit_square.jpg 40w"> <source media="(min-resolution: 1.5dppx)" sizes="80px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google6620_Edit_square.max-80x80.format-webp.webp 80w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google6620_Edit_square.max-80x80.format-webp.webp" alt="Google6620_Edit square" sizes=" 40px, 80px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/Google6620_Edit_square.jpg 40w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google6620_Edit_square.max-80x80.format-webp.webp 80w" data-target="image" loading="lazy" > </picture> </figure> </div> <div class="collection-detail__author-meta"> <p class="collection-detail__author-meta--name">Chaoyi Chen</p> <p class="collection-detail__author-meta--title">Global Head of Display & Video Advertiser Platforms</p> </div> </div> </div> </div> </div> <section data-component="uni-collection"> <div class="collection-detail__articles" data-analytics-module='{ "module_name": "Collection detail", "section_header": "Maximize workflow \u0026 budget efficiencies across your media" }'> <ul class="collection-detail__articles-wrapper"> <li class="collection-detail__article collection-component__card" data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "collection article card", "label": "https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/" }'> <a class="collection-detail__article-image collection-component__card-image" href="https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/" tabindex="-1" aria-label="3 tips to maximize budget efficiency across media" aria-hidden="true" data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "3 tips to maximize budget efficiency across media", "link_type": "internal", "article_name": "3 tips to maximize budget efficiency across media", "author_name" : "Ketaki Sheode", "page_name": "3-tips-to-maximize-budget-efficiency-across-media", "position": " 1 of 6 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2022-10-28|15:00", "hero_media": "image", "days_since_published": "757", "content_category": "Announcement", "word_count": "996", "has_audio": "no", "has_video": "no", "has_image": "no", "has_carousel": "no" }' > <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png" alt=" " sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 1200w" data-target="image" loading="lazy" > </picture> </figure> </a> <div class="collection-detail__article-info"> <a href="https://blog.google/products/marketingplatform/360/" class="collection-detail__article-eyebrow collection-detail__eyebrow collection-detail__article-eyebrow uni-eyebrow uni-eyebrow--ellipsize" data-ga4-analytics-eyebrow-click='{ "link_text": "Google Marketing Platform", "link_url": "https://blog.google/products/marketingplatform/360/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Marketing Platform" }' > Google Marketing Platform </a> <a class="collection-detail__article-link collection-component__card-title" href="https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/" aria-label="3 tips to maximize budget efficiency across media - Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360. By Ketaki Sheode " data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "3 tips to maximize budget efficiency across media", "link_type": "internal", "article_name": "3 tips to maximize budget efficiency across media", "author_name" : "Ketaki Sheode", "page_name": "3-tips-to-maximize-budget-efficiency-across-media", "position": " 1 of 6 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2022-10-28|15:00", "hero_media": "image", "days_since_published": "757", "content_category": "Announcement", "word_count": "996", "has_audio": "no", "has_video": "no", "has_image": "no", "has_carousel": "no" }' > <div class="collection-detail__article-body" aria-hidden="true"> <p class="collection-detail__article-title"> 3 tips to maximize budget efficiency across media </p> <p class="collection-detail__article-description"> Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360. </p> </div> <div class="collection-detail__article-footer uni-author-info" aria-hidden="true"> <div> By <span class="collection-detail__article-author uni-author-info--ellipsize">Ketaki Sheode</span> <span class="collection-detail__article-date">- Oct 28, 2022</span> </div> <div class="collection-component__card-arrow collection-detail__article-arrow"> <svg role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </div> </div> </a> </div> </li> <li class="collection-detail__article collection-component__card" data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "collection article card", "label": "https://blog.google/products/marketingplatform/360/plan-business-growth-display-video-360/" }'> <a class="collection-detail__article-image collection-component__card-image" href="https://blog.google/products/marketingplatform/360/plan-business-growth-display-video-360/" tabindex="-1" aria-label="Plan for business growth with Display & Video 360" aria-hidden="true" data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "Plan for business growth with Display \u0026 Video 360", "link_type": "internal", "article_name": "Plan for business growth with Display \u0026 Video 360", "author_name" : "Shawn Hong", "page_name": "plan-business-growth-display-video-360", "position": " 2 of 6 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2021-07-22|15:00", "hero_media": "image", "days_since_published": "1220", "content_category": "Announcement", "word_count": "727", "has_audio": "no", "has_video": "no", "has_image": "yes", "has_carousel": "no" }' > <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Header_Jul21_v04_-_G.jpg 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Header_Jul21_v04_-_G.jpg 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Header_Jul21_v04_-_G.jpg" alt=" " sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Header_Jul21_v04_-_G.jpg 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Header_Jul21_v04_-_G.jpg 1200w" data-target="image" loading="lazy" > </picture> </figure> </a> <div class="collection-detail__article-info"> <a href="https://blog.google/products/marketingplatform/360/" class="collection-detail__article-eyebrow collection-detail__eyebrow collection-detail__article-eyebrow uni-eyebrow uni-eyebrow--ellipsize" data-ga4-analytics-eyebrow-click='{ "link_text": "Google Marketing Platform", "link_url": "https://blog.google/products/marketingplatform/360/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Marketing Platform" }' > Google Marketing Platform </a> <a class="collection-detail__article-link collection-component__card-title" href="https://blog.google/products/marketingplatform/360/plan-business-growth-display-video-360/" aria-label="Plan for business growth with Display & Video 360 - We’re introducing two Display & Video 360 tools that will help you estimate the reach of your campaigns in real-time across any invent… By Shawn Hong " data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "Plan for business growth with Display \u0026 Video 360", "link_type": "internal", "article_name": "Plan for business growth with Display \u0026 Video 360", "author_name" : "Shawn Hong", "page_name": "plan-business-growth-display-video-360", "position": " 2 of 6 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2021-07-22|15:00", "hero_media": "image", "days_since_published": "1220", "content_category": "Announcement", "word_count": "727", "has_audio": "no", "has_video": "no", "has_image": "yes", "has_carousel": "no" }' > <div class="collection-detail__article-body" aria-hidden="true"> <p class="collection-detail__article-title"> Plan for business growth with Display & Video 360 </p> <p class="collection-detail__article-description"> We’re introducing two Display & Video 360 tools that will help you estimate the reach of your campaigns in real-time across any invent… </p> </div> <div class="collection-detail__article-footer uni-author-info" aria-hidden="true"> <div> By <span class="collection-detail__article-author uni-author-info--ellipsize">Shawn Hong</span> <span class="collection-detail__article-date">- Jul 22, 2021</span> </div> <div class="collection-component__card-arrow collection-detail__article-arrow"> <svg role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </div> </div> </a> </div> </li> <li class="collection-detail__article collection-component__card" data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "collection article card", "label": "https://blog.google/products/marketingplatform/360/new-reach-and-frequency-metrics-display-video-360/" }'> <a class="collection-detail__article-image collection-component__card-image" href="https://blog.google/products/marketingplatform/360/new-reach-and-frequency-metrics-display-video-360/" tabindex="-1" aria-label="New reach and frequency metrics in Display & Video 360" aria-hidden="true" data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "New reach and frequency metrics in Display \u0026 Video 360", "link_type": "internal", "article_name": "New reach and frequency metrics in Display \u0026 Video 360", "author_name" : "Ketaki Sheode", "page_name": "new-reach-and-frequency-metrics-display-video-360", "position": " 3 of 6 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2021-07-29|13:00", "hero_media": "image", "days_since_published": "1213", "content_category": "Announcement", "word_count": "529", "has_audio": "no", "has_video": "no", "has_image": "yes", "has_carousel": "no" }' > <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png" alt=" " sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02650594_Google_GMP_DV360_Blog_Series_Graphics_asset_Blog_3_Jul21_V04_-_Yn8Sq7E.png 1200w" data-target="image" loading="lazy" > </picture> </figure> </a> <div class="collection-detail__article-info"> <a href="https://blog.google/products/marketingplatform/360/" class="collection-detail__article-eyebrow collection-detail__eyebrow collection-detail__article-eyebrow uni-eyebrow uni-eyebrow--ellipsize" data-ga4-analytics-eyebrow-click='{ "link_text": "Google Marketing Platform", "link_url": "https://blog.google/products/marketingplatform/360/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Marketing Platform" }' > Google Marketing Platform </a> <a class="collection-detail__article-link collection-component__card-title" href="https://blog.google/products/marketingplatform/360/new-reach-and-frequency-metrics-display-video-360/" aria-label="New reach and frequency metrics in Display & Video 360 - We’re releasing two new features to assess the reach benefits of your cross-channel frequency management strategy. By Ketaki Sheode " data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "New reach and frequency metrics in Display \u0026 Video 360", "link_type": "internal", "article_name": "New reach and frequency metrics in Display \u0026 Video 360", "author_name" : "Ketaki Sheode", "page_name": "new-reach-and-frequency-metrics-display-video-360", "position": " 3 of 6 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2021-07-29|13:00", "hero_media": "image", "days_since_published": "1213", "content_category": "Announcement", "word_count": "529", "has_audio": "no", "has_video": "no", "has_image": "yes", "has_carousel": "no" }' > <div class="collection-detail__article-body" aria-hidden="true"> <p class="collection-detail__article-title"> New reach and frequency metrics in Display & Video 360 </p> <p class="collection-detail__article-description"> We’re releasing two new features to assess the reach benefits of your cross-channel frequency management strategy. </p> </div> <div class="collection-detail__article-footer uni-author-info" aria-hidden="true"> <div> By <span class="collection-detail__article-author uni-author-info--ellipsize">Ketaki Sheode</span> <span class="collection-detail__article-date">- Jul 29, 2021</span> </div> <div class="collection-component__card-arrow collection-detail__article-arrow"> <svg role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </div> </div> </a> </div> </li> <li class="collection-detail__article collection-component__card" data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "collection article card", "label": "https://blog.google/products/marketingplatform/360/more-connected-tv-ad-buying-options-in-display-video-360/" }'> <a class="collection-detail__article-image collection-component__card-image" href="https://blog.google/products/marketingplatform/360/more-connected-tv-ad-buying-options-in-display-video-360/" tabindex="-1" aria-label="More connected TV ad buying options in Display & Video 360" aria-hidden="true" data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "More connected TV ad buying options in Display \u0026 Video 360", "link_type": "internal", "article_name": "More connected TV ad buying options in Display \u0026 Video 360", "author_name" : "Jake Jolly", "page_name": "more-connected-tv-ad-buying-options-in-display-video-360", "position": " 4 of 6 ", "click_location": "undefined", "primary_tag": "Products - 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