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- adsense: end - - --> </div> <header class="mb-4 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20190115201457/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-container absolute pin-r"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20190115201457/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20190115201457im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20190115201457/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20190115201457im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center hidden sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 col-sm-12 m-1 text-grey border border-pink-light" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20190115201457/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home active "><a class="" href="/web/20190115201457/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20190115201457/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20190115201457/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20190115201457/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20190115201457/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20190115201457/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20190115201457/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20190115201457/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 p-sm-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1143359" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143359/josh-maango-josh-se"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/large/2019/01/5c3dad6d0e1c0.jpg" alt="Josh maango josh se"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143359" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143359/josh-maango-josh-se" class="story__link"><strong>Josh maango josh se</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1143310" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143310/let-the-sparks-fly"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/large/2019/01/5c3d7ed75ef7e.jpg" alt="Let the sparks fly"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143310" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143310/let-the-sparks-fly" class="story__link"><strong>Let the sparks fly</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">Interview with Wali Tirmizi, COO, Teeli. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span> <!-- - - - article - - - --> <article class="box story " data-id="1143298" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143298/finding-relevance-in-a-techno-world"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/large/2018/12/5c1936bd71ee2.jpg" alt="Finding relevance in a techno world"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143298" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143298/finding-relevance-in-a-techno-world" class="story__link"><strong>Finding relevance in a techno world</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">The line between marketing and technology has officially disappeared, announces Khurram Mahboob. </div> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center font-light uppercase ">Latest</h2> </div> <div class="mr-0 mr-sm-4 mb-4 p-0 p-sm-4"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143358" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143358/top-5-big-ideas-of-2018"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/thumbnail/2019/01/5c3972f13453e.jpg" alt="Top 5 Big Ideas of 2018"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143358" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143358/top-5-big-ideas-of-2018" class="story__link"><strong>Top 5 Big Ideas of 2018</strong> </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143357" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/thumbnail/2019/01/5c3970cc60c89.jpg" alt="Top 5 Design Ideas of 2018"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143357" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018" class="story__link"><strong>Top 5 Design Ideas of 2018</strong> </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143354" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/thumbnail/2019/01/5c383fba267f0.jpg" alt="Top 5 Brand Activism Initiatives of 2018"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143354" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018" class="story__link"><strong>Top 5 Brand Activism Initiatives of 2018</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center font-light uppercase ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1143353" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143353/obos-are-stealing-hearts-across-pakistan"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/large/2019/01/5c36f2eb6198e.jpg" alt="OBOs are stealing hearts across Pakistan"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title normal-large-center --> <h2 data-layout="story" data-id="1143353" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143353/obos-are-stealing-hearts-across-pakistan" class="story__link"><strong>OBOs are stealing hearts across Pakistan</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light ">A review of Peek Freans’ new campaign </div> </article> <!-- - 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- - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143321" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190115201457/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products"><img src="https://web.archive.org/web/20190115201457im_/https://i.dawn.com/thumbnail/2019/01/5c32dae026418.jpg" alt=""There is high customer demand in Pakistan for Chinese products""/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143321" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190115201457/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products" class="story__link"><strong>"There is high customer demand in Pakistan for Chinese products"</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan. </div> </article> <!-- - 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