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Available in 6 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-6" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">6 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%BE%D8%B1%D8%AF%D8%A7%D8%AE%D8%AA_%D8%A8%D9%87_%D8%A7%D8%B2%D8%A7%DB%8C_%D9%85%D8%B4%D8%A7%D9%87%D8%AF%D9%87" title="پرداخت به ازای مشاهده – Persian" lang="fa" hreflang="fa" data-title="پرداخت به ازای مشاهده" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Co%C3%BBt_par_mille_impressions" title="Coût par mille impressions – French" lang="fr" hreflang="fr" data-title="Coût par mille impressions" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Pay_per_impression" title="Pay per impression – Italian" lang="it" hreflang="it" data-title="Pay per impression" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A2%D7%9C%D7%95%D7%AA_%D7%9C%D7%97%D7%A9%D7%99%D7%A4%D7%94" title="עלות לחשיפה – Hebrew" lang="he" hreflang="he" data-title="עלות לחשיפה" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-km mw-list-item"><a href="https://km.wikipedia.org/wiki/%E1%9E%8F%E1%9F%86%E1%9E%9B%E1%9F%83%E1%9E%9B%E1%9E%BE%E1%9E%80%E1%9E%B6%E1%9E%9A%E1%9E%85%E1%9E%B6%E1%9E%94%E1%9F%8B%E1%9E%A2%E1%9E%B6%E1%9E%9A%E1%9E%98%E1%9F%92%E1%9E%98%E1%9E%8E%E1%9F%8D" title="តំលៃលើការចាប់អារម្មណ៍ – Khmer" lang="km" hreflang="km" data-title="តំលៃលើការចាប់អារម្មណ៍" data-language-autonym="ភាសាខ្មែរ" data-language-local-name="Khmer" class="interlanguage-link-target"><span>ភាសាខ្មែរ</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Cost_Per_Impression" title="Cost Per Impression – Vietnamese" lang="vi" hreflang="vi" data-title="Cost Per Impression" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng 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marketing">Email marketing</a></li> <li><a href="/wiki/Referral_marketing" title="Referral marketing">Referral marketing</a></li> <li><a href="/wiki/Content_marketing" title="Content marketing">Content marketing</a></li> <li><a href="/wiki/Native_advertising" title="Native advertising">Native advertising</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Search_engine_marketing" title="Search engine marketing">Search engine marketing</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Pay-per-click" title="Pay-per-click">Pay-per-click</a></li> <li><a class="mw-selflink selflink">Cost per impression</a></li> <li><a href="/wiki/Search_analytics" title="Search analytics">Search analytics</a></li> <li><a href="/wiki/Web_analytics" title="Web analytics">Web analytics</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Display_advertising" class="mw-redirect" title="Display advertising">Display advertising</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Ad_blocking" title="Ad blocking">Ad blocking</a></li> <li><a href="/wiki/Contextual_advertising" title="Contextual advertising">Contextual advertising</a></li> <li><a href="/wiki/Behavioral_targeting" class="mw-redirect" title="Behavioral targeting">Behavioral targeting</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Affiliate_marketing" title="Affiliate marketing">Affiliate marketing</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Cost_per_action" title="Cost per action">Cost per action</a></li> <li><a href="/wiki/Revenue_sharing" title="Revenue sharing">Revenue sharing</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Mobile_advertising" title="Mobile advertising">Mobile advertising</a></th></tr><tr><td class="sidebar-navbar"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Internet_marketing" title="Template:Internet marketing"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Internet_marketing" title="Template talk:Internet marketing"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Internet_marketing" title="Special:EditPage/Template:Internet marketing"><abbr title="Edit this template">e</abbr></a></li></ul></div></td></tr></tbody></table> <p><b>Cost per impression</b> (<b>CPI</b>) and <b>cost per thousand impressions</b> (<b>CPM</b>) are terms used in traditional <a href="/wiki/Advertising_media_selection" title="Advertising media selection">advertising media selection</a>, as well as <a href="/wiki/Online_advertising" title="Online advertising">online advertising</a> and marketing related to <a href="/wiki/Web_traffic" title="Web traffic">web traffic</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (December 2023)">citation needed</span></a></i>]</sup> They refer to the cost of traditional advertising or <a href="/wiki/Internet_marketing" class="mw-redirect" title="Internet marketing">internet marketing</a> or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).<sup id="cite_ref-Marketing_Metrics_1-0" class="reference"><a href="#cite_note-Marketing_Metrics-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> CPM is an initialism for <a href="/wiki/Cost_per_mille" title="Cost per mille">cost per mille</a>, with <i>mille</i> being <a href="/wiki/Latin" title="Latin">Latin</a> for thousand. </p><p>In recent years, to address the potential issue of advertisers getting charged for low-value ad impressions, a new metric has become an industry standard: <b>viewable CPM</b>. With this an ad is counted as 'viewable' when at least 50 per cent of a <a href="/wiki/Display_ad" class="mw-redirect" title="Display ad">display ad</a> is shown for one second or longer, or a video ad plays continuously for two seconds or more. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Purpose">Purpose</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cost_per_impression&action=edit&section=1" title="Edit section: Purpose"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Cost per impression, along with <a href="/wiki/Pay-per-click" title="Pay-per-click">pay-per-click</a> (PPC) and <a href="/wiki/Cost_per_order" title="Cost per order">cost per order</a>, is used to assess the cost-effectiveness and profitability of online advertising.<sup id="cite_ref-Marketing_Metrics_1-1" class="reference"><a href="#cite_note-Marketing_Metrics-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership. CPI provides a comparable measure to contrast internet advertising with other media. </p> <div class="mw-heading mw-heading3"><h3 id="Impression_versus_pageview">Impression versus pageview</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cost_per_impression&action=edit&section=2" title="Edit section: Impression versus pageview"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>An <b>impression</b> is the display of an ad to a user while viewing a web page. A single web page may contain multiple ads. In such cases, a single <b><a href="https://en.wiktionary.org/wiki/pageview" class="extiw" title="wiktionary:pageview">pageview</a></b> would result in one impression for each ad displayed. To count the impressions served as accurately as possible and prevent fraud, an <a href="/wiki/Ad_server" class="mw-redirect" title="Ad server">ad server</a> may exclude certain non-qualifying activities such as page refreshes or other user actions from counting as impressions. When advertising rates are described as CPM or CPI, this is the amount paid for every thousand qualifying impressions served at cost. </p> <div class="mw-heading mw-heading2"><h2 id="Construction">Construction</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cost_per_impression&action=edit&section=3" title="Edit section: Construction"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Cost per impression is derived from advertising costs and the number of impressions. </p> <dl><dd>Cost per impression ($) = Advertising cost ($) / Number of Impressions (#)</dd></dl> <p>Cost per impression is often expressed as Cost per Thousand Impressions (CPM) to make the numbers easier to manage.<sup id="cite_ref-Marketing_Metrics_1-2" class="reference"><a href="#cite_note-Marketing_Metrics-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cost_per_impression&action=edit&section=4" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Effective_cost_per_mille" class="mw-redirect" title="Effective cost per mille">Effective cost per mille</a> (eCPM)</li> <li><a href="/wiki/Cost_per_action" title="Cost per action">Cost per action</a> (CPA)</li> <li><a href="/wiki/Effective_cost_per_action" class="mw-redirect" title="Effective cost per action">Effective cost per action</a> (eCPA)</li> <li><a href="/wiki/Click-through_rate" title="Click-through rate">Click-through rate</a> (CTR)</li> <li><a href="/wiki/Digital_marketing" title="Digital marketing">Digital marketing</a></li> <li><a href="/wiki/Performance-based_advertising" title="Performance-based advertising">Performance-based advertising</a></li> <li><a href="/wiki/Conversion_rate" class="mw-redirect" title="Conversion rate">Conversion rate</a> (CVR)</li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cost_per_impression&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-Marketing_Metrics-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-Marketing_Metrics_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Marketing_Metrics_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Marketing_Metrics_1-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text">Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic.[1] It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).[2] CPM is an initialism for cost per mille, with mille being Latin for thousand. Contents [hide] 1 Purpose 1.1 Impression versus pageview 2 Construction 3 See also 4 References 5 Further reading Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). <i>Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.</i> Upper Saddle River, New Jersey: Pearson Education, Inc. <style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-13-705829-2" title="Special:BookSources/0-13-705829-2">0-13-705829-2</a>. The <a href="/wiki/Marketing_Accountability_Standards_Board_(MASB)" class="mw-redirect" title="Marketing Accountability Standards Board (MASB)">Marketing Accountability Standards Board (MASB)</a> endorses the definitions, purposes, and constructs of classes of measures that appear in <i>Marketing Metrics</i> as part of its ongoing <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140907230924/https://www.commonlanguage.wikispaces.net/">Common Language in Marketing Project</a>.</span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Cost_per_impression&action=edit&section=6" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFChaffey2006" class="citation book cs1">Chaffey, Dave; et al. (2006). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/internetmarketin0000chaf"><i>Internet Marketing: Strategy, Implementation and Practice</i></a></span> (3rd ed.). Harlow, England: Prentice Hall. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-273-69405-7" title="Special:BookSources/0-273-69405-7"><bdi>0-273-69405-7</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Internet+Marketing%3A+Strategy%2C+Implementation+and+Practice&rft.place=Harlow%2C+England&rft.edition=3rd&rft.pub=Prentice+Hall&rft.date=2006&rft.isbn=0-273-69405-7&rft.aulast=Chaffey&rft.aufirst=Dave&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Finternetmarketin0000chaf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACost+per+impression" class="Z3988"></span></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Cost_per_impression&oldid=1232740758">https://en.wikipedia.org/w/index.php?title=Cost_per_impression&oldid=1232740758</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Advertising" title="Category:Advertising">Advertising</a></li><li><a href="/wiki/Category:Internet_terminology" title="Category:Internet terminology">Internet terminology</a></li><li><a href="/wiki/Category:Compensation_methods" title="Category:Compensation methods">Compensation methods</a></li><li><a href="/wiki/Category:Rates" title="Category:Rates">Rates</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:All_articles_with_unsourced_statements" title="Category:All articles with unsourced statements">All articles with unsourced statements</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_December_2023" title="Category:Articles with unsourced statements from December 2023">Articles with unsourced statements from December 2023</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 5 July 2024, at 10:40<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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