Tourism and Hospitality | Industries - Investing in Japan - Japan External Trade Organization

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href="/en/invest/"><span>Investing In Japan</span></a> <div class="site_area_header__global_navi__lv2_group var_main_navi sp-no-acc"> <ul> <li class="site_area_header__global_navi__lv2_list"> <a class="navi_lv2" href="/en/invest/investment_environment/"><span>Why Invest</span></a> <button class="navi_lv2 global_navi__mega_menu_toggle" type="button" data-active="false" aria-hidden="true" aria-label="Open the Navigation" data-open-label="Open the Navigation" data-close-label="Close the Navigation" aria-controls="global_navi_01" aria-expanded="false"><span>Why Invest</span></button> <div id="global_navi_01" class="global_navi__mega_menu"> <p class="global_navi__mega_menu__heading"> <a href="/en/invest/investment_environment/"><b>Why Invest</b></a> </p> <ul class="global_navi__mega_menu__list"> <li class="global_navi__mega_menu__item"> <div class="global_navi__mega_menu__item__head"> <a href="/en/invest/investment_environment/whyjapan/"><img 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type="button" class="site_area_header__overlay"><span></span></button> </div> </header> </div> </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31324728"> <nav class="topic_path"> <ol class="topic_path__holder" itemscope="" itemtype="http://schema.org/BreadcrumbList"> <li class="topic_path__item" itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <a href="/en/invest/" class="topic_path__container" itemid="/en/invest/" itemprop="item" itemscope="" itemtype="http://schema.org/Thing"><span class="topic_path__container_txt" itemprop="name">Investing in Japan</span></a> <meta itemprop="position" content="1"> </li> <li class="topic_path__item" itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <a href="/en/invest/attractive_sectors/" class="topic_path__container" itemid="/en/invest/attractive_sectors/" itemprop="item" itemscope="" itemtype="http://schema.org/Thing"><span class="topic_path__container_txt" itemprop="name">Industries</span></a> <meta itemprop="position" content="2"> </li> <li class="topic_path__item var_current" itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <a href="/en/invest/attractive_sectors/tourism/#" class="topic_path__container" itemid="/en/invest/attractive_sectors/tourism/" itemprop="item" itemscope="" itemtype="http://schema.org/Thing"><span class="topic_path__container_txt" itemprop="name">Tourism and Hospitality</span></a> <meta itemprop="position" content="3"> </li> </ol> </nav> </div> </div> </div> </div> </div> </div><div id="areaWrapper1" class="pbAreaWrapper1"><div id="areaWrapper2" class="pbAreaWrapper2"><div id="mainArea" class="pbMainArea" role="main" > <div id="area0" class="pbArea "> <div class="pbNested " > <div class="pbNested pbNestedWrapper " id="pbBlock31603608"> <div class="pbBlock pbBlockBase"> <div> <div class="comp_pagetitle_with_photo"> <div> <div class="comp_pagetitle_with_photo_txt_container"> <h1> <span>Tourism and Hospitality</span> </h1> </div><picture class="comp_pagetitle_with_photo_img_container"><source media="(min-width: 641px)" srcset="/ext_images/invest/img/attractive_sectors/tourism/kv_pc.jpg"> <source media="(max-width: 640px)" srcset="/ext_images/invest/img/attractive_sectors/tourism/kv_sp.jpg"> <img class="lazyload" srcset="/ext_images/invest/img/attractive_sectors/tourism/kv_pc.jpg" title="" alt="" loading="lazy"></picture>  </div> </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31603609"> <div class="pbBlock pbBlockBase"> <div> <div class="elem_separate var_color_clear var_thin_pad"> <hr>  </div> <div class="elem_paragraph"> <p class="text"> The tourism sector, with its rapidly increasing number of foreign visitors to Japan and record-high inbound consumption of 35.05 billion USD* (5.3 trillion JPY) *, is expected to expand its business opportunities further with the promotion of digitalization and regional tourism. </p> </div> <div class="elem_separate var_color_clear"> <hr>  </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31603607"> <div class="pbBlock pbBlockBase"> <div> <div class="elem_heading_lv2 var_center"> <h2 class="is-hover" data-gtm-vis-first-on-screen950108_143="74" data-gtm-vis-total-visible-time950108_143="100" data-gtm-vis-has-fired950108_143="1"> <a href="/en/invest/attractive_sectors/tourism/overview/">Overview</a> </h2> </div> <div class="elem_catch"> <h2 data-gtm-vis-recent-on-screen950108_143="1318" data-gtm-vis-first-on-screen950108_143="1318" data-gtm-vis-total-visible-time950108_143="100" data-gtm-vis-has-fired950108_143="1"> Japan’s Tourism Market Strengthens With the Increase in Inbound Consumption </h2> </div> <div class="elem_separate var_color_clear var_thin_pad"> <hr>  </div> <div class="elem_pic_text_block var_pic_right"> <div class="elem_pic_text_block_pad"> <div class="box_text"> <div class="elem_paragraph"> <p class="text"> The tourism industry, one of the key industries driving the Japanese economy, is growing rapidly as the number of foreign visitors and inbound consumption increases. While its abundant tourism resources are attracting worldwide attention, labor shortages are an issue, and thus foreign companies are expected to enter the industry. </p> </div> </div> <div class="box_pic"> <div class="elem_pic"> <div class="elem_pic_pad"> <img src="/ext_images/invest/img/attractive_sectors/tourism/thum1.jpg" title="" alt="" loading="lazy" class="pbmce_selected">  </div> </div> </div> </div> </div> <div class="elem_separate var_color_clear"> <hr>  </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31603612"> <div class="pbBlock pbBlockBase"> <div> <div class="elem_heading_lv2 var_center"> <h2 class="is-hover" data-gtm-vis-recent-on-screen950108_143="2120" data-gtm-vis-first-on-screen950108_143="2120" data-gtm-vis-total-visible-time950108_143="100" data-gtm-vis-has-fired950108_143="1"> <a href="/en/invest/attractive_sectors/tourism/government_initiatives/">Government Initiatives</a> </h2> </div> <div class="elem_catch"> <h2 data-gtm-vis-recent-on-screen950108_143="2186" data-gtm-vis-first-on-screen950108_143="2186" data-gtm-vis-total-visible-time950108_143="100" data-gtm-vis-has-fired950108_143="1"> Promotion of Digitalization, Sustainable Tourism, and Regional Tourism to Boost Inbound Tourism and Further Develop the Tourism Industry </h2> </div> <div class="elem_separate var_color_clear var_thin_pad"> <hr>  </div> <div class="elem_pic_text_block var_pic_left"> <div class="elem_pic_text_block_pad"> <div class="box_text"> <div class="elem_paragraph"> <p class="text"> The government is supporting the tourism industry by attracting tourists to regional areas to revitalize regional economies and improve productivity through the introduction of tourism digital transformation (DX). The three government initiatives are introduced below: </p> </div> <div class="elem_text_list_number"> <ol> <li> <div class="number"> (1) </div> <div class="description"> <p class="text"> Government initiatives to boost inbound tourism </p> </div> </li> <li> <div class="number"> (2) </div> <div class="description"> <p class="text"> Sustainable tourism and attracting tourists to regional areas </p> </div> </li> <li> <div class="number"> (3) </div> <div class="description"> <p class="text"> Value-added businesses for tourist destinations and tourism industry through tourism digital transformation and ICT </p> </div> </li> </ol> </div> </div> <div class="box_pic"> <div class="elem_pic"> <div class="elem_pic_pad"> <img src="/ext_images/invest/img/attractive_sectors/tourism/thum2.jpg" title="" alt="" loading="lazy">  </div> </div> </div> </div> </div> <div class="elem_separate var_color_clear"> <hr>  </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31589855"> <div class="pbBlock pbBlockBase"> <div> <div class="elem_heading_lv2 var_center"> <h2 class="is-hover" data-gtm-vis-recent-on-screen950108_143="47599" data-gtm-vis-first-on-screen950108_143="47599" data-gtm-vis-total-visible-time950108_143="100" data-gtm-vis-has-fired950108_143="1"> <a href="/en/invest/attractive_sectors/tourism/attractive_markets/">Attractive Markets</a> </h2> </div> <div class="elem_catch"> <h2 data-gtm-vis-recent-on-screen950108_143="2186" data-gtm-vis-first-on-screen950108_143="2186" data-gtm-vis-total-visible-time950108_143="100" data-gtm-vis-has-fired950108_143="1"> In This Report, We Focus on the Following Three Attractive Markets in the Tourism Industry With Large Market Sizes and High Growth Rates. </h2> </div> <div class="elem_pic_text_block var_pic_right"> <div class="elem_pic_text_block_pad"> <div class="box_text"> <div class="elem_text_list_number"> <ol> <li> <div class="number"> (1) </div> <div class="description"> <p class="text"> Travel Tech: Gaining Attention Due to the Promotion of Digital Transformation and Regional Tourism </p> </div> </li> <li> <div class="number"> (2) </div> <div class="description"> <p class="text"> Financial Services: Growing Demand Mainly for Cashless Payment Services for Foreign Visitors to Japan </p> </div> </li> <li> <div class="number"> (3) </div> <div class="description"> <p class="text"> Hotel Market: Successive expansion of overseas companies, mainly luxury hotels </p> </div> </li> </ol> </div> </div> <div class="box_pic"> <div class="elem_pic"> <div class="elem_pic_pad"> <img src="/ext_images/invest/img/attractive_sectors/tourism/thum3.jpg" title="" alt="" loading="lazy">  </div> </div> </div> </div> </div> </div> </div> </div> <div class=" pbNested pbNestedWrapper " id="pbBlock38428988"> <div class="pbNested " > <div class="pbNested pbNestedWrapper " id="pbBlock38428984"> <div class="pbBlock pbBlockBase"> <div> <section class="elem_section_block color_gray"> <div class="elem_section_block_pad"> <div class="elem_column_block" id="a-04"> <div class="elem_column_block_pad"> <div class="elem_heading_lv3 var_center"> <h3> Tourism and Hospitality Report </h3> </div> <div class="elem_catalog_block"> <div class="elem_catalog_block__img"> <img src="/ext_images/en/invest/img/attractive_sectors/form/tourism.jpg" title="" alt="" loading="lazy" class="pbmce_selected lazyload" width="180" height="254"> </div> <div class="elem_catalog_block__txt"> <div class="elem_paragraph"> <p class="text"> You can download the whole report on the webpage free of charge. Please simply fill out the form below to get information on promising industries in the Japanese market. Download now and use the information for your success in business. </p> </div> <div class="elem_linkBox_list"> <ul> <li> <div class="linkBox"> <a target="_blank" rel="noopener" href="/en/invest/attractive_sectors/tourism/form.html"><span>Request Form<img style="opacity: 1;" src="/library/icons/icon_nwindow_w.png" alt="A new window will open." title="" class="icon_external" height="12" width="17"></span></a>  </div> </li> </ul> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock38372718"> <div class="pbBlock pbBlockBase"> <div> <div class="elem_separate"> <hr>  </div> <div class="elem_heading_lv2 var_center"> <h2 data-gtm-vis-first-on-screen950108_143="16096" data-gtm-vis-total-visible-time950108_143="100" data-gtm-vis-has-fired950108_143="1" data-gtm-vis-recent-on-screen950108_187="4177" data-gtm-vis-first-on-screen950108_187="4177" data-gtm-vis-total-visible-time950108_187="100" data-gtm-vis-has-fired950108_187="1"> Other Attractive Sectors </h2> </div> <div class="elem_divide_content var_col_pc4_sp1 var_frame"> <ul class="elem_divide_content__holder"> <li class="elem_divide_content__item"> <div class="elem_divide_content__container"> <a class="elem_divide_content__container" href="/en/invest/attractive_sectors/ict/"> <div class="elem_divide_content__txt" style="height: 57.1875px;"> <div class="elem_divide_content__head" style="height: 57.1875px;"> <div class="elem_paragraph var_title"> <p class="text center"> Digital Technology </p> </div> </div> </div> <div class="elem_divide_content__img"> <span><img src="/ext_images/invest/img/attractive_sectors/thum1.jpg" title="" alt=""></span> </div></a> </div> </li> <li class="elem_divide_content__item"> <div class="elem_divide_content__container"> <a class="elem_divide_content__container" href="/en/invest/attractive_sectors/life_science/"> <div class="elem_divide_content__txt" style="height: 57.1875px;"> <div 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class="elem_divide_content__container" href="/en/invest/attractive_sectors/manufacturing/"> <div class="elem_divide_content__txt" style="height: 57.1875px;"> <div class="elem_divide_content__head" style="height: 57.1875px;"> <div class="elem_paragraph var_title"> <p class="text center"> Manufacturing </p> </div> </div> </div> <div class="elem_divide_content__img"> <span><img src="/ext_images/invest/img/attractive_sectors/thum4.jpg" title="" alt=""></span> </div></a> </div> </li> </ul> </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31603578"> <div class="pbBlock pbBlockBase"> <div> <div class="elem_heading_lv3 var_center var_success_story"> <h3> <a href="/en/invest/investment_environment/success_stories/">Success Stories</a> </h3> </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31652785"> <section class="elem_section_block var_nopad"> <div class="elem_section_block_pad"> <div class="comp_success_story_contents" data-api-url="/view_interface.php?className=XiArticleListSuccessStoryGlobal&cmd=load&limit=5&pid=465366&tags[]=iv_en_ind_tourism"> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31603579"> <div class="pbBlock pbBlockBase"> <div> <div class="elem_heading_lv3 var_center var_regional_expansion"> <h3> <a href="/en/invest/newsroom/?tab_open=002">Businesses Expanding</a> </h3> </div> </div> </div> </div> <div class="pbNested pbNestedWrapper " id="pbBlock31652787"> <div class="elem_date_list"> <ul class="elem_date_list__holder" id="recordList38952030-3461"> <li class="record elem_date_list__item"> <div class="head"> <time datetime="2024/11/18">Nov. 18, 2024</time> </div> <a href="/en/invest/newsroom/2024/f29916c1b6ffa657.html" class="body"> <div class="tag"> <ul data-role="tag_labels"> <li><span class="category">Business Expanding</span></li> <li><span class="industry">Tourism & Hospitality</span></li> <li><span class="city">Kyoto city</span></li> <li><span 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