Videotutorial El ciclo de vida del producto - Fundamentos empresariales

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Cada una de estas etapas van a tener un impacto en cuanto al coste de producción, los ingresos por ventas o el beneficio neto."> <meta name="twitter:description" content="Se describen cuatro etapas en el ciclo de vida de producto: introducción, crecimiento, madurez y declinación. Cada una de estas etapas van a tener un impacto en cuanto al coste de producción, los ingresos por ventas o el beneficio neto."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4D0DAQH3_ftanNihfA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568245613020?e=2147483647&v=beta&t=nYSuiNn6safW1zO_xGnAfUlPlxe445KjiJuLE-JBNqQ"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C4D0DAQH3_ftanNihfA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568245613020?e=2147483647&v=beta&t=nYSuiNn6safW1zO_xGnAfUlPlxe445KjiJuLE-JBNqQ">  <meta property="og:url" content="https://es.linkedin.com/learning/fundamentos-empresariales/el-ciclo-de-vida-del-producto"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/3he1ouylqxz3iarehfm2tsg5"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"VideoObject","name":"El ciclo de vida del producto - Fundamentos empresariales","author":{"@type":"Person","name":"Unai Vicente","url":"https://es.linkedin.com/learning/instructors/unai-vicente"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4D0DAQH3_ftanNihfA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568245613020?e=2147483647&v=beta&t=nYSuiNn6safW1zO_xGnAfUlPlxe445KjiJuLE-JBNqQ","description":"Gana visión estratégica conociendo los conceptos básicos de la empresa, sus estructuras clave y las áreas de interés que cohabitan en una organización empresarial.","duration":"PT3M49S","datePublished":"2019-02-22","uploadDate":"2019-02-22","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://es.linkedin.com/learning/fundamentos-empresariales/el-ciclo-de-vida-del-producto","interactionCount":28149,"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"http://schema.org/WatchAction","userInteractionCount":28149}],"transcript":"El ciclo de vida de un producto consiste en el tiempo que transcurre desde que el producto llega al mercado hasta que se acaba. En función del producto y las necesidades del mercado, encontraremos ciclos de vida increíblemente cortos, como los productos de tecnología, que pueden tener tan solo unos pocos meses de existencia, o más largos, de varios años, como en el sector automovilístico, o incluso de décadas, como en la aeronáutica. En el ciclo de vida de un producto se describen cuatro etapas: introducción, crecimiento, madurez y declinación. cada una de ellas influye en el coste de producción, los ingresos por ventas o el beneficio neto. En la primera etapa, la introducción, el producto se lanza al mercado. Es una situación en la que tenemos que lidiar con la realidad de haber generado unos altos costes de desarrollo y producción, que exigen un escalado rápido de los ingresos por ventas. Evidentemente el flujo de efectivo en esta fase es negativo, es decir, nos encontraremos en pérdidas. En este momento debemos concentrarnos principalmente en crear demanda. A medida que las ventas vayan subiendo, iremos pasando una fase de crecimiento en la que conseguiremos amortizar la inversión inicial al mismo tiempo que obtenemos una mayor optimización de nuestra capacidad productiva que reducirá los costes. En este punto, el objetivo estratégico es alcanzar la eficiencia productiva y la reducción de costes que nos permita maximizar los ingresos netos. No obstante, a pesar de que hayamos amortizado el flujo de efectivo negativo, aún no estaremos en posición de obtener beneficios. Eso ocurrirá en la tercera etapa, la madurez, en la que los costes de producción bajan considerablemente y, ahora sí, los ingresos facilitan una ganancia neta o, dicho de otra forma, un flujo de efectivo positivo. En esta fase, podría llegar a existir una cierta saturación en el mercado, así que deberemos concentrarnos en trabajar exhaustivamente en la diferenciación. Por último, el declive o la declinación del producto ocurre en el momento en el que hay una bajada considerable del ingreso por ventas, centra en pérdidas y no podemos costear los gastos de producción. Aquí debemos ser conscientes de que la demanda está a punto de desaparecer y que, por lo tanto, antes de llegar a las pérdidas, deberíamos tomar decisiones que se orienten hacia la reintroducción del producto o su retirada del mercado. Aunque parezca una obviedad, es importante destacar que el objetivo de las empresas será siempre tener un producto con el ciclo de vida más largo posible y se pueden aplicar pequeñas modificaciones que supongan un gasto de desarrollo mínimo y hagan que el producto dure el máximo tiempo posible en su etapa de madurez. En otras palabras, una empresa debería destinar esfuerzos a prolongar su fase de madurez y que el producto siga satisfaciendo las necesidades del cliente, a pesar de que estas puedan ir evolucionando. Por eso, es indispensable diseñar mecanismos de \"feedback\" con el cliente para ajustar el producto de manera que se favorezca esta sinergia. Fíjate en como, una vez más, disponer al cliente en el centro de tus actividades refuerza la oportunidad de prolongar tus beneficios. En resumen, los indicadores te darán la posibilidad de controlar en qué etapa se encuentra tu producto y, en función de cuál sea, se espera que pongas en marcha una serie de actividades y ajustes. El objetivo es claro: tratar de minimizar los costes de producción lo antes posible, aumentar el ingreso por ventas y prolongar al máximo la etapa de madurez. 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babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> El ciclo de vida del producto </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Del curso: <a href="https://es.linkedin.com/learning/fundamentos-empresariales?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">Fundamentos empresariales</a> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]">   </div> </div>  </div>   </div> </section> </section> <div class="details mx-details-container-padding"> <div class="tabs content-tabs" data-tab-id="course-content-tabs"> <ul class="tabs__list" role="tablist">  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="true" class="tab-button tab-md tab-selected" data-tracking-control-name="transcripts-tab" data-id="tab__button" role="tab" id="content-tabs__transcripts-btn"> Transcripción </button> </li>  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="false" class="tab-button tab-md " data-tracking-control-name="offline-tab" data-id="tab__button" role="tab" tabindex="-1" id="content-tabs__offline-btn" data-test-live-offline-tab> Ver sin conexión </button> </li> </ul>  <div class="tab__panel" tabindex="0" role="tabpanel"> <section class="core-section-container my-3 transcripts">  <h2 class="core-section-container__title section-title"> El ciclo de vida del producto </h2>  <div class="core-section-container__content break-words"> <div class="transcripts__copy"> <span class="transcripts__quotation">“</span> <p> El ciclo de vida de un producto consiste en el tiempo que transcurre desde que el producto llega al mercado hasta que se acaba. En función del producto y las necesidades del mercado, encontraremos ciclos de vida increíblemente cortos, como los productos de tecnología, que pueden tener tan solo unos pocos meses de existencia, o más largos, de varios años, como en el sector automovilístico, o incluso de décadas, como en la aeronáutica. En el ciclo de vida de un producto se describen cuatro etapas: introducción, crecimiento, madurez y declinación. cada una de ellas influye en el coste de producción, los ingresos por ventas o el beneficio neto. En la primera etapa, la introducción, el producto se lanza al mercado. Es una situación en la que tenemos que lidiar con la realidad de haber generado unos altos costes de desarrollo y producción, que exigen un escalado rápido de los ingresos por ventas. Evidentemente el flujo de efectivo en esta fase es negativo, es decir, nos encontraremos en pérdidas. En este momento debemos concentrarnos principalmente en crear demanda. A medida que las ventas vayan subiendo, iremos pasando una fase de crecimiento en la que conseguiremos amortizar la inversión inicial al mismo tiempo que obtenemos una mayor optimización de nuestra capacidad productiva que reducirá los costes. En este punto, el objetivo estratégico es alcanzar la eficiencia productiva y la reducción de costes que nos permita maximizar los ingresos netos. No obstante, a pesar de que hayamos amortizado el flujo de efectivo negativo, aún no estaremos en posición de obtener beneficios. Eso ocurrirá en la tercera etapa, la madurez, en la que los costes de producción bajan considerablemente y, ahora sí, los ingresos facilitan una ganancia neta o, dicho de otra forma, un flujo de efectivo positivo. En esta fase, podría llegar a existir una cierta saturación en el mercado, así que deberemos concentrarnos en trabajar exhaustivamente en la diferenciación. Por último, el declive o la declinación del producto ocurre en el momento en el que hay una bajada considerable del ingreso por ventas, centra en pérdidas y no podemos costear los gastos de producción. Aquí debemos ser conscientes de que la demanda está a punto de desaparecer y que, por lo tanto, antes de llegar a las pérdidas, deberíamos tomar decisiones que se orienten hacia la reintroducción del producto o su retirada del mercado. Aunque parezca una obviedad, es importante destacar que el objetivo de las empresas será siempre tener un producto con el ciclo de vida más largo posible y se pueden aplicar pequeñas modificaciones que supongan un gasto de desarrollo mínimo y hagan que el producto dure el máximo tiempo posible en su etapa de madurez. En otras palabras, una empresa debería destinar esfuerzos a prolongar su fase de madurez y que el producto siga satisfaciendo las necesidades del cliente, a pesar de que estas puedan ir evolucionando. Por eso, es indispensable diseñar mecanismos de "feedback" con el cliente para ajustar el producto de manera que se favorezca esta sinergia. Fíjate en como, una vez más, disponer al cliente en el centro de tus actividades refuerza la oportunidad de prolongar tus beneficios. En resumen, los indicadores te darán la posibilidad de controlar en qué etapa se encuentra tu producto y, en función de cuál sea, se espera que pongas en marcha una serie de actividades y ajustes. El objetivo es claro: tratar de minimizar los costes de producción lo antes posible, aumentar el ingreso por ventas y prolongar al máximo la etapa de madurez. </p> </div> </div> </section> </div>  <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline">  <h2 class="core-section-container__title section-title"> Descarga cursos y fórmate estés donde estés </h2>  <div class="core-section-container__content break-words"> <p class="offline__description"> Ve cursos en tu dispositivo móvil sin conexión a Internet. Descarga cursos con la aplicación de LinkedIn Learning para iOS o Android. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/es/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_tab_viewoffline&trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Descargar en la App Store" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source=linkedinlearning&utm_medium=mobileWeb&utm_campaign=learning_guest&hl=es&ct=learning_course_tab_viewoffline&trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Descargar en Google Play" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div>  </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Contenido </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introducción <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introducción <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/el-cliente-en-el-centro-de-decision-de-las-empresas?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> El cliente en el centro de decisión de las empresas </div> <div class="table-of-contents__item-duration"> 1 min 17 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Conceptualización de la empresa <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. 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href="https://es.linkedin.com/learning/fundamentos-empresariales/mapa-relacional-o-concept-mapping?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Mapa relacional o concept mapping </div> <div class="table-of-contents__item-duration"> 2 min 14 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/identificacion-de-la-oportunidad?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Identificación de la oportunidad </div> <div class="table-of-contents__item-duration"> 1 min 47 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/la-cadena-de-valor?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> La cadena de valor </div> <div class="table-of-contents__item-duration"> 2 min 44 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/integracion-vertical-y-horizontal?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Integración vertical y horizontal </div> <div class="table-of-contents__item-duration"> 4 min 30 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/modelos-de-organizacion-empresarial?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Modelos de organización empresarial </div> <div class="table-of-contents__item-duration"> 6 min 18 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. La importancia del emprendimiento <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. La importancia del emprendimiento <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/las-redes-del-emprendimiento?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Las redes del emprendimiento </div> <div class="table-of-contents__item-duration"> 3 min 18 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/metodos-para-la-gestion-de-costes?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Métodos para la gestión de costes </div> <div class="table-of-contents__item-duration"> 3 min 22 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/genera-tu-comunidad-de-usuarios?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Genera tu comunidad de usuarios </div> <div class="table-of-contents__item-duration"> 3 min 44 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/modelos-de-negocio-circulares?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Modelos de negocio circulares </div> <div class="table-of-contents__item-duration"> 2 min 56 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/la-planificacion-por-proyectos?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> La planificación por proyectos </div> <div class="table-of-contents__item-duration"> 3 min 55 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. La empresa y las personas <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. La empresa y las personas <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/la-gestion-de-personas?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> La gestión de personas </div> <div class="table-of-contents__item-duration"> 2 min </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/empoderar-empleados-para-satisfacer-clientes?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Empoderar empleados para satisfacer clientes </div> <div class="table-of-contents__item-duration"> 4 min </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/asignar-roles-sobre-tareas-matriz-raci-raci-vs-o-varisc?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Asignar roles sobre tareas: Matriz RACI, RACI-VS o VARISC </div> <div class="table-of-contents__item-duration"> 5 min 42 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/liderazgo-organizacional?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Liderazgo organizacional </div> <div class="table-of-contents__item-duration"> 3 min 43 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/cultura-organizacional?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Cultura organizacional </div> <div class="table-of-contents__item-duration"> 3 min 59 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/automatizar-procesos-bpm-business-process-management?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Automatizar procesos: BPM (Business Process Management) </div> <div class="table-of-contents__item-duration"> 4 min 23 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/diferencia-entre-reglas-y-procesos?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Diferencia entre reglas y procesos </div> <div class="table-of-contents__item-duration"> 1 min 55 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/sistemas-de-planificacion-de-recursos-erp?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Sistemas de planificación de recursos (ERP) </div> <div class="table-of-contents__item-duration"> 2 min 38 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/estrategia-de-riesgos?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Estrategia de riesgos </div> <div class="table-of-contents__item-duration"> 3 min 54 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 4. El producto y el cliente <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 4. El producto y el cliente <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/el-prototipo-rapido?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> El prototipo rápido </div> <div class="table-of-contents__item-duration"> 4 min 42 s </div> </div> </a> </li> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/el-ciclo-de-vida-del-producto?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> El ciclo de vida del producto </div> <div class="table-of-contents__item-duration"> 3 min 49 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/la-brujula-de-la-viabilidad?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> La brújula de la viabilidad </div> <div class="table-of-contents__item-duration"> 4 min 40 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/transformacion-digital?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Transformación digital </div> <div class="table-of-contents__item-duration"> 4 min 42 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/relaciones-con-clientes-o-customer-relationship-management?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Relaciones con clientes o Customer Relationship Management </div> <div class="table-of-contents__item-duration"> 4 min 28 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/inteligencia-de-negocios-o-business-intelligence-bi?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Inteligencia de negocios o Business Intelligence (BI) </div> <div class="table-of-contents__item-duration"> 4 min 28 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/administracion-de-la-cadena-de-suministros?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Administración de la cadena de suministros </div> <div class="table-of-contents__item-duration"> 3 min 53 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Los ingresos en la estructura empresarial <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Los ingresos en la estructura empresarial <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/el-dinero-y-las-finanzas?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> El dinero y las finanzas </div> <div class="table-of-contents__item-duration"> 4 min 9 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/gestion-basada-en-las-actividades-o-activity-based-management?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gestión basada en las actividades o Activity-Based Management </div> <div class="table-of-contents__item-duration"> 5 min 26 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/direccion-de-calidad?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Dirección de calidad </div> <div class="table-of-contents__item-duration"> 3 min 59 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/calcular-activos-pasivos-y-patrimonio?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Calcular activos, pasivos y patrimonio </div> <div class="table-of-contents__item-duration"> 2 min 53 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/las-formas-de-analizar-el-beneficio-ebit-y-ebitda?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Las formas de analizar el beneficio: EBIT y EBITDA </div> <div class="table-of-contents__item-duration"> 3 min 52 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Las finanzas en el ámbito empresarial <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Las finanzas en el ámbito empresarial <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/estrategico-contra-operacional?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Estratégico contra operacional </div> <div class="table-of-contents__item-duration"> 2 min 32 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/el-impacto-de-la-diversidad-en-los-costes?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> El impacto de la diversidad en los costes </div> <div class="table-of-contents__item-duration"> 5 min 44 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/gestion-de-costes-basada-en-la-actividad-abc-y-tdabc?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gestión de costes basada en la actividad (ABC y TDABC) </div> <div class="table-of-contents__item-duration"> 2 min 45 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/analisis-del-punto-de-equilibrio-o-break-even?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon 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class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Control presupuestario </div> <div class="table-of-contents__item-duration"> 2 min 20 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/retorno-del-capital-empresarial?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Retorno del capital empresarial </div> <div class="table-of-contents__item-duration"> 4 min 41 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/organizacion-de-la-produccion-o-production-scheduling?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Organización de la producción o production scheduling </div> <div class="table-of-contents__item-duration"> 1 min 51 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://es.linkedin.com/learning/fundamentos-empresariales/conclusiones-sobre-los-fundamentos-empresariales?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Conclusiones sobre los fundamentos empresariales </div> <div class="table-of-contents__item-duration"> 2 min 26 s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> </section> </main> <div class="pre-footer ">  <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Descubre temas de negocios </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/analisis-y-estrategia-empresarial?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Análisis y estrategia empresarial </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/atencion-al-cliente-16112726?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Atención al cliente </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/capacitacion-y-educacion?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Capacitación y educación </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/crecimiento-profesional-16115204?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Crecimiento profesional </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/liderazgo-y-desarrollo-profesional?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Desarrollo profesional </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/direccion-y-liderazgo-16117019?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Dirección y liderazgo </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/diversidad-equidad-e-inclusion-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversidad, equidad, inclusión y pertenencia (DEIP) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/finanzas-y-contabilidad?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finanzas y Contabilidad </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/gestion-de-proyectos-16115206?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Gestión de proyectos </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/marketing-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/pequenas-empresas-y-espiritu-empresarial?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Pequeñas empresas y espíritu empresarial </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/recursos-humanos-rr-hh?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Recursos humanos (RR.HH.) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/software-y-herramientas-empresariales?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Software y herramientas empresariales </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/ventas-16117020?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Ventas </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Ver todos los cursos de negocios" href="https://es.linkedin.com/learning/topics/negocios-2?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Ver todo </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Descubre temas de creatividad </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/animacion-e-ilustracion?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animación e ilustración </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/arquitectura-ingenieria-y-construccion?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Arquitectura ingeniería y construcción </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/audio-y-musica?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio y música </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/diseno-grafico?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diseño gráfico </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/diseno-web-y-ux?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diseño web </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/experiencia-de-usuario-16110797?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Experiencia de usuario </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/graficos-animados-y-efectos-visuales?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Gráficos animados y efectos visuales </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/imagen-digital-fotografia-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Imagen Digital & Fotografía </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/productos-y-fabricacion?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Productos y fabricación </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/visualizacion-y-tiempo-real?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Visualización y tiempo real </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://es.linkedin.com/learning/topics/video-audio-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Vídeo </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Ver todos los cursos de creatividad" href="https://es.linkedin.com/learning/topics/creatividad?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Ver todo </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 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data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (polaco) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (portugués)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (portugués) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (rumano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (rumano) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (ruso)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (ruso) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (sueco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (sueco) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (tailandés)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (tailandés) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (tagalo)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (tagalo) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (turco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (turco) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (ucraniano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (ucraniano) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (vietnamita)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (vietnamita) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (chino simplificado)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action 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