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class="overflow-x-hidden lg:overflow-x-visible relative -mt-[65px]"><div style="margin-top:-66px;padding-top:160px" class="bg-gradient-to-r from-royal-dark to-slate-900"><section class="px-6 container pb-16"><div class="text-base font-medium flex items-center gap-x-4 sm:gap-x-6"><a class="text-white/60 hover:text-white/80" href="/blog">Article</a><div class="h-[20px] w-[1px] bg-white"></div><a href="/blog/category/customers"><span class="text-white">Customer Interviews </span></a></div></section></div><div class="h-full container px-6 relative justify-between lg:flex"><article class="lg:w-7/12 pt-16 pb-20"><h1 class="text-royal-light text-4xl md:text-5xl md:leading-tight font-medium">Customer Interview Series: Demoing Salesforce Apps with Maarten Rooney</h1><div class="mb-8"><div class="mt-4 mb-3 flex items-center text-lg"><div class="text-royal-light">4<!-- --> minute read</div></div></div><div class=""><div class="max-w-5xl mx-auto markdown-styles_markdown__qVeAv"><h4><strong>About this series:</strong></h4><p><em>We spoke with the builders whose interactive demos were part of the top 1% of top-performing interactive demos from our</em> <em><a href="/report/state-of-the-interactive-product-demo-2024">State of the Interactive Product Demo 2024</a>.</em></p><p></p><p>See how <a href="https://www.linkedin.com/in/maarten-rooney-277436/" rel="noopener">Maarten Rooney</a> at <a href="https://www.singlify.app/" rel="noopener">Singlify</a> scales demoing their Salesforce app to<strong> give prospects a controlled view into their platform.</strong></p><div><div style="position:relative;margin-bottom:40px"><div style="display:block;width:100%;padding:56.25% 0 0 0;margin:0"></div><div style="position:absolute;top:0;left:0;right:0;bottom:0;padding:0;margin:0"><iframe width="100%" height="100%" loading="lazy" src="https://www.youtube.com/embed/vdGvkwEO1eI" frameBorder="0" allow="autoplay; fullscreen"></iframe></div></div></div><a href="#How-do-you-use-interactive-demos-at-Singlify" class="!no-underline"><div class="anchor" id="How-do-you-use-interactive-demos-at-Singlify"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How do you use interactive demos at Singlify?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>We're a UK-based, social fintech and focus on inclusive finance sectors. That is credit unions, microfinance institutions, and social investors.</p><p>We've built an end-to-end core banking solution on the Salesforce platform that supports inclusive finance providers with digital transformation.</p><p>Before Navattic, we either did a live Salesforce demo or used PowerPoint slides with screenshots.</p><p>The disadvantage of doing a live Salesforce demo is that Salesforce is quite elaborate in terms of functionality. And there was potential for getting sidetracked by different prospect questions.</p><p>To maintain our narrative and accommodate varying audience interests, we shifted towards a more controlled presentation using screenshots. However, this approach was less interactive.</p><p>Navattic fits in very well for us because it lets us demo on Salesforce and give customers a real sense and feel of Singlify.</p><p>We can still guide them through the product in a prescriptive way which we can cover in 20 minutes, which is what we would cover in 45 minutes during a live demo.</p><div class="relative"><a href="https://singlify.navattic.com/ax23lwxtq"><img src="https://cdn.sanity.io/images/8czhh5u2/production/6d94e09fffcac3e5f806fec5038433ada6c53cb8-3252x1666.png" alt="Singlify demo" style="width:100%;height:100%;"></a> <figcaption style="align: left; text-align:center;"> Click in to see the Singlify Interactive Demo</figcaption> </div><a href="#How-did-you-build-out-your-interactive-demo-for-a-Salesforce-app" class="!no-underline"><div class="anchor" id="How-did-you-build-out-your-interactive-demo-for-a-Salesforce-app"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3"><strong>How did you build out your interactive demo for a Salesforce app?</strong><span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>Singlify consists of about 10 different modules. So within Navattic, we've built a checklist where we have the menu on the right.</p><p>If a client is interested in loan management, we can guide them through the relevant loan management section of our product using the checklist.</p><p>Each module is roughly 10 screens that go into depth around that individual topic. This allows our sales reps to dive deep into specific features without getting distracted.</p><p>We’ve been going founder-led sales for a while so it's especially helpful for newer team members who might find navigating a comprehensive live demo challenging.</p><blockquote><strong><em>It’s great for transitioning from founder-led sales. When you train the team, it's not just giving them all at once. It's a little bit of time to learn.</em></strong></blockquote><a href="#Are-you-using-interactive-demos-beyond-live-demos" class="!no-underline"><div class="anchor" id="Are-you-using-interactive-demos-beyond-live-demos"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3"><strong>Are you using interactive demos beyond live demos?</strong><span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>We have a simplified version of our product on our website's front page, which includes about ten self-guided steps.</p><p>We're exploring additional applications like introducing quick links on social media to showcase new features and enhance engagement.</p><blockquote><strong><em>Post-demo, we often share the Navattic link in combination with the call recording, so that they can share it further with their team and navigate through the app themselves.</em></strong></blockquote><a href="#Any-tips-or-recommendations-you'd-have-for-someone-new-to-Navattic" class="!no-underline"><div class="anchor" id="Any-tips-or-recommendations-you'd-have-for-someone-new-to-Navattic"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">Any tips or recommendations you'd have for someone new to Navattic?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>Navattic is quite intuitive and user-friendly. We support new users with recorded tutorials and encourage them to experiment with existing projects within Navattic.</p><p>We found, that even for people who are new to the team, within an hour or two they can understand the basics of Navattic.</p><blockquote><strong><em>The key challenge lies in crafting the narrative—deciding what pages to show and how to present them effectively.</em></strong></blockquote><a href="#Have-you-received-any-feedback-on-the-Navattic-experience" class="!no-underline"><div class="anchor" id="Have-you-received-any-feedback-on-the-Navattic-experience"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3"><strong>Have you received any feedback on the Navattic experience?</strong><span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>The response has been positive. Users are curious about the tool, and it has been particularly effective during workshops and client meetings in the UK.</p><p>The interactive aspect of Navattic helps in quickly and effectively communicating our product's features and benefits.</p></div><div class="mt-12"><div class="text-zinc-600 text-sm mb-5">Share</div><div class="flex gap-x-4"><a href="https://twitter.com/intent/tweet?url=https://navattic.com/blog/customer-interview-series-demoing-salesforce-apps-with-maarten-rooney" target="_blank" aria-label="Share on X" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"></path></svg></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://navattic.com/blog/customer-interview-series-demoing-salesforce-apps-with-maarten-rooney" target="_blank" aria-label="Share on LinkedIn" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 448 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://navattic.com/blog/customer-interview-series-demoing-salesforce-apps-with-maarten-rooney" target="_blank" aria-label="Share on Facebook" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z"></path></svg></a><a href="mailto:?subject=Customer Interview Series: Demoing Salesforce Apps with Maarten Rooney&body=See how Maarten Rooney at Singlify scales demoing their Salesforce app to give prospects a controlle...%0A%0Ahttps://navattic.com/blog/customer-interview-series-demoing-salesforce-apps-with-maarten-rooney" target="_blank" aria-label="Share on Email" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M64 112c-8.8 0-16 7.2-16 16v22.1L220.5 291.7c20.7 17 50.4 17 71.1 0L464 150.1V128c0-8.8-7.2-16-16-16H64zM48 212.2V384c0 8.8 7.2 16 16 16H448c8.8 0 16-7.2 16-16V212.2L322 328.8c-38.4 31.5-93.7 31.5-132 0L48 212.2zM0 128C0 92.7 28.7 64 64 64H448c35.3 0 64 28.7 64 64V384c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V128z"></path></svg></a></div></div><h2 class="mt-20 mb-7 text-royal-light font-medium">Next Post</h2><a class="inline-flex" href="/blog/ungated-interactive-demos"><div class="bg-white w-full rounded-lg border px-5 py-6 shadow-lg font-light lg:px-8 lg:py-8"><div class="cursor-pointer font- text-[#455cad] opacity-100 font-medium text-sm"><div id="42a1caea-d54b-46fe-96fa-28d7420079cd" class="text-emerald-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Sales Enablement</div></div><div class="text-2xl font-medium text-primary mb-1 font-sans">How to See Which Prospects Go Through Your Interactive Demo (Without a Gate)</div><div class="cursor-pointer leading-6 opacity-100 font-normal text-xs text-secondary">ARTICLE - 2 minute read</div><div class="text-secondary mt-4 font-light font-sans">Ungating your demo boosts the chances that a prospect will engage with it. But then how do you know to follow up with? Learn 3 strategies for identifying your high-intent prospects without needing a gate.</div></div></a></div></article><aside class="lg:border-l lg:pl-10 hidden lg:block space-y-10 border-t border-zinc-200 pb-8 pt-5 lg:mt-0 lg:w-3/12 lg:border-t-0 "><div class="mt-12"><div class="text-zinc-500 text-sm mb-5">Posted by</div><div class="flex flex-col gap-3"><div class="flex items-center"><div class="rounded-full shrink-0"><img alt="Natalie Marcotullio" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="inline-block h-8 w-8 rounded-full" style="color:transparent;margin-bottom:0" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format"/></div><span class="ml-3 text-sm font-medium text-royal-light">Natalie Marcotullio</span></div></div><div class="mt-7"><span class="text-gray-500 text-sm">Published<!-- --> <time class="inline-flex text-gray-800 font-medium" dateTime="2024-05-14T23:19:00.000Z">May 14, 2024</time></span></div></div><div class="sticky top-20 grid gap-10"><div><div class="w-full border-b pb-4 mb-4 font-semibold text-royal-light text-sm">In this <!-- -->article</div><ol class="grid gap-5"><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How do you use interactive demos at Singlify?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How did you build out your interactive demo for a Salesforce app?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Are you using interactive demos beyond live demos?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Any tips or recommendations you'd have for someone new to Navattic?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Have you received any feedback on the Navattic experience?</span></li></ol></div><div class="bg-slate-900 shadow-xl shadow-slate-900/20 rounded-lg p-6"><h2 class="text-white text-lg font-semibold mb-5">Want to get started with interactive demos?</h2><a href="https://app.navattic.com/auth/sign-up"><button class="group duration-100 bg-gradient-to-b from-slate-500 to-slate-700 hover:to-slate-600 flex items-center inline-block justify-center rounded-md border-t border-slate-400 px-5 py-3 text-sm font-medium text-white shadow-sm focus:outline-none focus:ring-2 focus:border focus:ring-slate-100 text-sm focus:ring-slate-200/30">Sign up free<span aria-hidden="true" class="bg-white/20 p-[2px] rounded-full ml-2 -mr-1 leading-none flex items-center">→</span></button></a></div><div><div class="mt-20 grid space-y-20"><a href="/blog/updating-interactive-demos"><div class="group"><div id="48e8d843-0b19-4ad0-8288-1e179bbad106" class="text-cyan-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Best Practices</div><h3 class="text-lg text-royal-light font-medium leading-">Tips for Updating an Interactive Demo with New UI or Features</h3></div></a><a href="/blog/customer-interview-series-customer-training-and-lead-gen-with-trupti-wadadekar"><div class="group"><div id="5e86cfe8-e844-4fef-a86d-798ddbe2d154" class="text-amber-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Customer Interviews </div><h3 class="text-lg text-royal-light font-medium leading-">Customer Interview Series: Customer Training and Lead Gen with Trupti Wadadekar </h3></div></a></div></div></div></aside></div><div class="container mb-20"><div class="relative overflow-hidden bg-slate-900 border-t border-slate-500 px-5 md:px-20 md:rounded-2xl"><div class="text-white py-16 relative z-10"><section class="flex justify-between items-center flex-col md:flex-row gap-y-10"><div class="flex-1 mr-10 md:mr-0"><div class="mb-3 font-medium text-white">Get started</div><h2 class="mb-6 text-xl font-medium md:max-w-[500px] md:text-3xl">Build demos that delight.</h2><p class="mt-5 md:text-lg text-slate-400 max-w-[400px] md:max-w-[480px]">Unlock faster sales cycles and empower your go-to-market team to drive growth with your product.</p></div><div class="w-full md:w-32 flex flex-col gap-y-5"><a class="flex py-3 w-full items-center justify-center whitespace-nowrap rounded-lg bg-[#455cad] px-6 font-medium text-white ring-2 ring-[#98A4F7]/20 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href="https://trust.navattic.com">Trust Center</a><a class="-mx-1 px-1" href="/legal/terms">Terms of Use</a><a class="-mx-1 px-1" href="/legal/privacy">Privacy Policy</a><a class="-mx-1 px-1" href="/legal/data-processing-agreement">DPA</a></div><div class="flex items-center text-neutral-300">© 2024 Navattic, Inc.</div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"preview":false,"data":{"post":{"headings":[{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"About this series:","_key":"85502b5bc9ed"}],"_type":"block","style":"h4","_key":"8faf5518d625"},{"style":"h2","_key":"ee65ab1862e8","markDefs":[],"children":[{"_key":"a5b81043f213","_type":"span","marks":[],"text":"How do you use interactive demos at Singlify?"}],"_type":"block"},{"markDefs":[],"children":[{"marks":["strong"],"text":"How did you build out your interactive demo for a Salesforce 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