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data-elementor-id="2914" class="elementor elementor-2914" data-elementor-post-type="page"><div class="elementor-element elementor-element-e4fccbd e-flex e-con-boxed e-con e-parent" data-id="e4fccbd" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-4291f3b elementor-widget elementor-widget-heading" data-id="4291f3b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Zoekwoorden onderzoek</p></div></div></div></div><div class="elementor-element elementor-element-cbb99b5 e-flex e-con-boxed e-con e-parent" data-id="cbb99b5" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-8b7eb0c e-flex e-con-boxed e-con e-parent" data-id="8b7eb0c" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-199feeb elementor-widget elementor-widget-breadcrumbs" data-id="199feeb" data-element_type="widget" data-widget_type="breadcrumbs.default"><div class="elementor-widget-container"><p id="breadcrumbs"><span><span><a href="https://www.onlineklik.nl/">Home</a></span> → <span><a href="https://www.onlineklik.nl/diensten/">Diensten</a></span> → <span><a href="https://www.onlineklik.nl/diensten/seo/">SEO</a></span> → <span class="breadcrumb_last" aria-current="page">Zoekwoorden onderzoek</span></span></p></div></div></div></div></div></div><div class="elementor-element elementor-element-7cad822 e-flex e-con-boxed e-con e-parent" data-id="7cad822" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-995d8b2 e-con-full e-flex e-con e-parent" data-id="995d8b2" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-c2476a4 elementor-widget elementor-widget-heading" data-id="c2476a4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Bereik je doelgroep op basis van een zoekwoorden onderzoek</h1></div></div><div class="elementor-element elementor-element-32f682d elementor-widget elementor-widget-text-editor" data-id="32f682d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Mensen zoeken niet voor niets op Google; ze hebben informatie nodig, willen diensten vergelijken of zoeken de laagste prijs voor een product. De zoekwoorden die je doelgroep gebruikt tonen inzicht in deze behoeften. Om hoger te scoren in Google en klanten naar jouw website te verleiden, moet je begrijpen welke zoektermen mensen intoetsen om bij jouw website uit te komen. Dit doe je door een zoekwoorden onderzoek uit te voeren en daarop je <strong><a href="https://www.onlineklik.nl/diensten/seo/">SEO</a></strong> strategie te baseren.</p></div></div><div class="elementor-element elementor-element-6a02ed3 elementor-widget elementor-widget-heading" data-id="6a02ed3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Stap 1: Welke zoekwoorden gebruiken (potentiële) klanten?</h2></div></div><div class="elementor-element elementor-element-765c8c5 elementor-widget elementor-widget-text-editor" data-id="765c8c5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Je begint een zoekwoordenonderzoek met brainstormen vanuit het oogpunt van de klant. Als klanten meer informatie over jouw product of dienst willen of er al aan denken om het te kopen, welke woorden typen ze dan in op Google? Je gaat ook kijken op de websites van concurrenten: welke zoekwoorden komen veel terug op hun pagina’s? Ook de suggesties die Google geeft als je een zoekterm invult kunnen waardevol zijn. Tijdens deze oriëntatiefase kun je het beste een incognitovenster openen in je browser, zodat eerdere zoekopdrachten niet meegenomen worden in het bepalen van de zoekresultaten.</p></div></div><div class="elementor-element elementor-element-35485a5 elementor-widget elementor-widget-heading" data-id="35485a5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Stap 2: Zoekwoorden invoeren in tools</h2></div></div><div class="elementor-element elementor-element-4162640 elementor-widget elementor-widget-text-editor" data-id="4162640" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Wanneer je met je zoekwoordonderzoek eenmaal een lijstje hebt met zoekwoorden, dan kun je deze invoeren in tools zoals de zoekwoordplanner van Google Ads. Dit soort tools geven op basis van die input ideeën voor andere zoekwoorden en zoekvragen. Daarnaast berekenen ze eenvoudig per zoekwoord het zoekvolume per maand, je huidige organische posities, de URL waar op gerankt wordt, de concurrentiefactor en de CPC (kosten per klik). Zet deze gegevens allemaal in één bestand, zodat je een goed overzicht hebt.</p></div></div><div class="elementor-element elementor-element-2cd7fab elementor-widget elementor-widget-heading" data-id="2cd7fab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Stap 3: Resultaten van het zoekwoorden onderzoek vertalen naar een SEO-strategie</h2></div></div><div class="elementor-element elementor-element-dd5fe36 elementor-widget elementor-widget-text-editor" data-id="dd5fe36" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Op basis van deze gegevens kun je bepalen welke zoekwoorden het meest relevant of aantrekkelijk zijn voor jouw bedrijf en waar je je dus op gaat focussen. Om goed te gaan scoren in Google verwerk je de focus zoekwoorden in de content op je website en op belangrijke plaatsen als de titel van je pagina. Door deze optimalisatie presteert en converteert je content stukken beter! Bovendien gebruik je de focus zoekwoorden ook tijdens het linkbuilden. Externe links die naar jouw website wijzen gebruiken dan deze belangrijke zoekwoorden, waardoor je ook weer beter gevonden wordt.</p></div></div><div class="elementor-element elementor-element-49ef18d elementor-widget elementor-widget-heading" data-id="49ef18d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Zoekwoordenonderzoek laten doen</h2></div></div><div class="elementor-element elementor-element-022ea13 elementor-widget elementor-widget-text-editor" data-id="022ea13" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Een zoekwoorden onderzoek doen kost even wat tijd, maar is ontzettend belangrijk. Het vormt namelijk de basis van je SEO strategie. Door focus zoekwoorden in zowel <strong><a href="https://www.onlineklik.nl/diensten/seo/content-creatie/">content</a></strong> als <strong><a href="https://www.onlineklik.nl/diensten/seo/linkbuilding/">linkbuilding</a></strong> te implementeren laat je Google makkelijker de connectie maken tussen de zoekopdrachten van je doelgroep en jouw website.</p><p> </p><p>Wil jij ook aan de slag om je website beter vindbaar te maken? En kun je wel wat hulp gebruiken bij het uitvoeren van een zoekwoordonderzoek? Onze SEO-specialisten denken graag met je mee!</p></div></div></div></div></div><div class="elementor-element elementor-element-3368664 e-flex e-con-boxed e-con e-parent" data-id="3368664" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-eaddaa2 e-con-full e-flex e-con e-parent" data-id="eaddaa2" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-e706487 e-con-full e-flex e-con e-parent" data-id="e706487" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-239df65 elementor-widget elementor-widget-jet-listing-grid" data-id="239df65" data-element_type="widget" data-settings="{"columns":"1"}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-1 grid-col-tablet-1 grid-col-mobile-1 jet-listing-grid--336" data-queried-id="2914|WP_Post" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":336,"posts_num":1,"columns":1,"columns_tablet":1,"columns_mobile":1,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"Geen specialist gevonden","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","load_more_offset":{"unit":"px","size":0,"sizes":[]},"use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","pause_on_hover":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts" data-listing-id="336" data-query-id=""><div class="jet-listing-grid__item jet-listing-dynamic-post-4427" data-post-id="4427" ><style type="text/css">.jet-listing-dynamic-post-4427 .elementor-element.elementor-element-74e24e8:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-4427 .elementor-element.elementor-element-74e24e8 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://www.onlineklik.nl/wp-content/uploads/2022/11/Sofie-Scheffers.jpg");}</style><div data-elementor-type="jet-listing-items" data-elementor-id="336" class="elementor elementor-336" data-elementor-post-type="jet-engine"><div class="elementor-element elementor-element-74e24e8 e-flex e-con-boxed e-con e-parent" data-id="74e24e8" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-de0c3a9 e-flex e-con-boxed e-con e-parent" data-id="de0c3a9" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-3207e1c elementor-widget elementor-widget-heading" data-id="3207e1c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Sofie Scheffers</p></div></div><div class="elementor-element elementor-element-1dbdf53 elementor-widget elementor-widget-heading" data-id="1dbdf53" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Teamlead SEO</p></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-19be41b e-flex e-con-boxed e-con e-parent" data-id="19be41b" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-f61ad19 elementor-widget elementor-widget-heading" data-id="f61ad19" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Daag jij onze SEO-specialisten uit?</h4></div></div><div class="elementor-element elementor-element-f285283 elementor-widget elementor-widget-text-editor" data-id="f285283" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Boost je online zichtbaarheid en verover de zoekresultaten! Ontdek onze SEO-oplossingen en neem contact met ons op voor een vrijblijvend gesprek. </p></div></div><div class="elementor-element elementor-element-0d745e1 uael-gf-button-justify uael-gf-ajax-true uael-gf-style-box uael-gf-input-size-sm uael-gf-enable-classes-no uael-gf-btn-size-sm elementor-widget elementor-widget-uael-gf-styler" data-id="0d745e1" data-element_type="widget" data-widget_type="uael-gf-styler.default"><div class="elementor-widget-container"><div class="uael-gf-style uael-gf-check-style elementor-clickable"> <script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2' ><form method='post' enctype='multipart/form-data' id='gform_2' action='/diensten/seo/zoekwoorden-onderzoek/' data-formid='2' novalidate><div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below 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class='gform-icon gform-icon--hidden'></i><span>Hidden</span></div><label class='gfield_label gform-field-label' for='input_2_7'>URL</label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_2_7' type='text' value='https://www.onlineklik.nl/diensten/seo/zoekwoorden-onderzoek/' class='large' tabindex='7' aria-invalid="false" /></div></div><div id="field_2_8" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_2_8" ><label class='gfield_label gform-field-label' for='input_2_8'>Comments</label><div class='ginput_container'><input name='input_8' id='input_2_8' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_2_8'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.</div></div></div></div><div class='gform_footer top_label'> 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data-id="e022779" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Bereikbaar</h6></div></div><div class="elementor-element elementor-element-d39aea9 elementor-widget elementor-widget-text-editor" data-id="d39aea9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Maandag t/m vrijdag<br />8.00 uur – 17.00 uur</p></div></div><div class="elementor-element elementor-element-1cd340b elementor-widget elementor-widget-heading" data-id="1cd340b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineklik.nl/contact/">Contact</a></h6></div></div><div class="elementor-element elementor-element-ccf55f5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget 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